Cover image of Shinerunner Craft Marketing

Shinerunner Craft Marketing

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to he... Read more

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Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this se... Read more

31 Dec 2020

1hr 4mins

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Shinerunner Ep25 | The Final Show

Shinerunner Ep25 | The Final Show

In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and p... Read more

4 May 2020

15mins

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Shinerunner Ep24.5 | GOLIATH IS COMING…

Shinerunner Ep24.5 | GOLIATH IS COMING…

This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the... Read more

18 Feb 2020

20mins

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Shinerunner Ep24 | Shifting Your Brand From 2D To 3D

Shinerunner Ep24 | Shifting Your Brand From 2D To 3D

In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behin... Read more

15 Jan 2020

17mins

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Shinerunner Ep23 | Craft Beer Trends to Prepare For

Shinerunner Ep23 | Craft Beer Trends to Prepare For

In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol... Read more

19 Dec 2019

22mins

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Shinerunner Ep22 | Tips for the Supplier Sales Rep

Shinerunner Ep22 | Tips for the Supplier Sales Rep

In this episode, Mark fields a listener question and decides to dedicate the show’s topic to the inquiry. The question c... Read more

20 Nov 2019

25mins

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Shinerunner Ep21 | State of the Industry

Shinerunner Ep21 | State of the Industry

Episode 21 of Shinerunner Craft Marketing introduces the show’s first executive speaker interviewed by host, Mark Colbur... Read more

23 Oct 2019

50mins

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Shinerunner Ep20 | Fighting Rotation Nation

Shinerunner Ep20 | Fighting Rotation Nation

Episode 20 of the Shinerunner Podcast confronts the On-Premise draft handle “Merry-Go-Round” or “One and Done” trend tak... Read more

19 Sep 2019

20mins

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Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting

Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting

Episode 19 (finally!) is here! In this “ABP” pod cast, Mark shares his insights and experiences on how to prepare for th... Read more

20 Aug 2019

25mins

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Shinerunner Ep18 | Dyno-ing the Marketing Mix

Shinerunner Ep18 | Dyno-ing the Marketing Mix

Episode 18 of the Shinerunner Show picks up where  episode 17 left off, digging deeper into the rest of the Marketing Mi... Read more

8 Jul 2019

21mins

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