Cover image of Music Marketing Manifesto Podcast – Music Marketing Manifesto
(69)
Business
Music
Marketing

Music Marketing Manifesto Podcast – Music Marketing Manifesto

Updated about 1 month ago

Business
Music
Marketing
Read more

Music Marketing Manifesto has been helping independent artists successfully promote and market their music since 2009.

Read more

Music Marketing Manifesto has been helping independent artists successfully promote and market their music since 2009.

iTunes Ratings

69 Ratings
Average Ratings
59
5
1
2
2

a "must-listen" for musicians and dreamers (!!!)

By j.woahhh (!!!) - Oct 03 2019
Read more
i discovered john oszajca from youtuber Kevin Goetz, and WOW!!! i fell in love with this podcast and binged the junk out of it, listening to multiple episodes per day whenever i had time. (my record was 4 in a day!) i can't imagine any musician not loving it for the fantastic insight, information, great interviews, and amazing stories. thank you for everything john!

Great podcast

By Alexsuperstar9000 - Mar 19 2017
Read more
Very helpful and informative. Great host and guests. Please keep these coming!

iTunes Ratings

69 Ratings
Average Ratings
59
5
1
2
2

a "must-listen" for musicians and dreamers (!!!)

By j.woahhh (!!!) - Oct 03 2019
Read more
i discovered john oszajca from youtuber Kevin Goetz, and WOW!!! i fell in love with this podcast and binged the junk out of it, listening to multiple episodes per day whenever i had time. (my record was 4 in a day!) i can't imagine any musician not loving it for the fantastic insight, information, great interviews, and amazing stories. thank you for everything john!

Great podcast

By Alexsuperstar9000 - Mar 19 2017
Read more
Very helpful and informative. Great host and guests. Please keep these coming!
Cover image of Music Marketing Manifesto Podcast – Music Marketing Manifesto

Music Marketing Manifesto Podcast – Music Marketing Manifesto

Latest release on May 06, 2020

Read more

Music Marketing Manifesto has been helping independent artists successfully promote and market their music since 2009.

Rank #1: Growing Your Fan Base With Free Social Media Strategies

Podcast cover
Read more
If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […]

Apr 01 2019

44mins

Play

Rank #2: Your Guide To Music Licensing – Podcast Episode # 18

Podcast cover
Read more
In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

Sep 09 2015

1hr

Play

Rank #3: The Music Marketing Manifesto Podcast – Episode #1

Podcast cover
Read more
First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is sure to follow, I […]

Dec 25 2011

1hr 43mins

Play

Rank #4: 9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

Podcast cover
Read more
In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]

Jul 06 2017

Play

Rank #5: How to Grow Your Fan Base With Just $5/Day

Podcast cover
Read more
In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […]

Nov 21 2018

52mins

Play

Rank #6: Are Facebook Ads the New Touring? Podcast Episode #19

Podcast cover
Read more
In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]

Nov 17 2016

Play

Rank #7: Ariel Hyatt on Developing Your Brand – Podcast Episode #24

Podcast cover
Read more
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Nov 29 2017

58mins

Play

Rank #8: The Power of Words – Podcast Episode #30

Podcast cover
Read more
In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […]

Jul 01 2018

2hr 9mins

Play

Rank #9: Branding for Musicians: What It Is and Why It Matters…

Podcast cover
Read more
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […]

Nov 26 2019

30mins

Play

Rank #10: How To Get Your Music Licensed in Television and Film – With Karyn Rachtman

Podcast cover
Read more
One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […]

Oct 11 2019

39mins

Play

Rank #11: How to Get Nominated For a Grammy – Podcast Episode #20

Podcast cover
Read more
In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]

Feb 08 2017

Play

Rank #12: What Does It Take To Make The Charts?

Podcast cover
Read more
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]

Jun 08 2018

34mins

Play

Rank #13: Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21

Podcast cover
Read more
In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […]

Apr 30 2017

Play

Rank #14: On Getting Signed…

Podcast cover
Read more
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

May 01 2018

58mins

Play

Rank #15: iTunes and the Future of Downloads – Podcast Episode #25

Podcast cover
Read more
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]

Mar 28 2018

30mins

Play

Rank #16: How To Report Sales From Your Own Website to Soundscan

Podcast cover
Read more
One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […]

Jun 10 2019

1hr 6mins

Play

Rank #17: Marketing Music Outside of the United States…

Podcast cover
Read more
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]

Apr 05 2018

23mins

Play

Rank #18: L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31

Podcast cover
Read more
UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […]

Nov 12 2018

50mins

Play

Rank #19: On Getting Dropped By Your Record Label…

Podcast cover
Read more
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]

May 09 2018

1hr 11mins

Play

Rank #20: What About Spotify?

Podcast cover
Read more
There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […]

Mar 13 2019

22mins

Play

The Art & Science of Playlist Promotion

Podcast cover
Read more
In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […]

May 06 2020

1hr 21mins

Play

Learn How To Generate Income From Your Music on Twitch

Podcast cover
Read more
In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […]

Apr 30 2020

1hr 21mins

Play

Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic

Podcast cover
Read more
The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]

Apr 15 2020

1hr 41mins

Play

Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

Podcast cover
Read more
Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so […]

Feb 06 2020

1hr 18mins

Play

LIVE Music Marketing Q & A – Replay

Podcast cover
Read more
In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different… This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held last week. During the Q & A, dozens of attendees sent in questions about the best way to […]

Dec 04 2019

2hr 36mins

Play

Branding for Musicians: What It Is and Why It Matters…

Podcast cover
Read more
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […]

Nov 26 2019

30mins

Play

How To Get Your Music Licensed in Television and Film – With Karyn Rachtman

Podcast cover
Read more
One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […]

Oct 11 2019

39mins

Play

How To Report Sales From Your Own Website to Soundscan

Podcast cover
Read more
One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […]

Jun 10 2019

1hr 6mins

Play

Growing Your Fan Base With Free Social Media Strategies

Podcast cover
Read more
If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […]

Apr 01 2019

44mins

Play

What About Spotify?

Podcast cover
Read more
There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […]

Mar 13 2019

22mins

Play

How to Grow Your Fan Base With Just $5/Day

Podcast cover
Read more
In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […]

Nov 21 2018

52mins

Play

L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31

Podcast cover
Read more
UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […]

Nov 12 2018

50mins

Play

The Power of Words – Podcast Episode #30

Podcast cover
Read more
In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […]

Jul 01 2018

2hr 9mins

Play

What Does It Take To Make The Charts?

Podcast cover
Read more
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]

Jun 08 2018

34mins

Play

On Getting Dropped By Your Record Label…

Podcast cover
Read more
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]

May 09 2018

1hr 11mins

Play

On Getting Signed…

Podcast cover
Read more
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

May 01 2018

58mins

Play

Marketing Music Outside of the United States…

Podcast cover
Read more
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]

Apr 05 2018

23mins

Play

iTunes and the Future of Downloads – Podcast Episode #25

Podcast cover
Read more
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]

Mar 28 2018

30mins

Play

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

Podcast cover
Read more
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Nov 29 2017

58mins

Play

Music Marketing Q & A – Podcast Episode #23

Podcast cover
Read more
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]

Jul 30 2017

Play

iTunes Ratings

69 Ratings
Average Ratings
59
5
1
2
2

a "must-listen" for musicians and dreamers (!!!)

By j.woahhh (!!!) - Oct 03 2019
Read more
i discovered john oszajca from youtuber Kevin Goetz, and WOW!!! i fell in love with this podcast and binged the junk out of it, listening to multiple episodes per day whenever i had time. (my record was 4 in a day!) i can't imagine any musician not loving it for the fantastic insight, information, great interviews, and amazing stories. thank you for everything john!

Great podcast

By Alexsuperstar9000 - Mar 19 2017
Read more
Very helpful and informative. Great host and guests. Please keep these coming!