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Marketer + Machine

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in toda... Read more

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Benchmarketing Series: The DNA of a Successful Marketing Campaign

Benchmarketing Series: The DNA of a Successful Marketing Campaign

As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engin... Read more

18 Dec 2019

7mins

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Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting

Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting

A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer... Read more

11 Dec 2019

12mins

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Benchmarketing Series: Trailer

Benchmarketing Series: Trailer

We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing does... Read more

4 Dec 2019

7mins

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Time to Value Series: Has Martech Adoption Gotten Out of Hand?

Time to Value Series: Has Martech Adoption Gotten Out of Hand?

Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. In... Read more

20 Nov 2019

12mins

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Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?

Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?

Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or addi... Read more

13 Nov 2019

30mins

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Time to Value Series: Why TTV Matters So Much

Time to Value Series: Why TTV Matters So Much

On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains... Read more

6 Nov 2019

13mins

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Time to Value Series: Trailer

Time to Value Series: Trailer

Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is,... Read more

30 Oct 2019

8mins

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AI Series: Using AI to Escape the Marketing Matrix

AI Series: Using AI to Escape the Marketing Matrix

With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives... Read more

16 Oct 2019

20mins

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AI Series: Using AI to Go from Reactive to Proactive Marketing - Use Cases & The Future

AI Series: Using AI to Go from Reactive to Proactive Marketing - Use Cases & The Future

In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. ... Read more

9 Oct 2019

22mins

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AI Series: The State of AI Marketing for B2C E-commerce

AI Series: The State of AI Marketing for B2C E-commerce

Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI ... Read more

2 Oct 2019

30mins

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