Ranked #1

007: Paul Roetzer | Getting Started with AI Marketing
007: Paul Roetzer | Getting Started with AI Marketing
Key Takeaways: AI is here today, and here to stay. It still has a long way to go, but you interact with AI every time y... Read more
15 Aug 2018
•
29mins
Ranked #2

039: Lindsey Murray | Using Behavioral Data & Past Purchase Triggers to Create Real-Time Customer Experiences
039: Lindsey Murray | Using Behavioral Data & Past Purchase Triggers to Create Real-Time Customer Experiences
Key Takeaways: The only thing that really matters is driving real value! Find the right balance between delivering stra... Read more
5 Jun 2019
•
24mins
Ranked #3

025: Jim Sterne | Artificial Intelligence and Machine Learning for Marketing
025: Jim Sterne | Artificial Intelligence and Machine Learning for Marketing
Key Takeaways: You don't have to understand all of that ins and outs of AI to be a successful, responsible marketer. Yo... Read more
2 Jan 2019
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28mins
Ranked #4

034: Caren Carrasco | RFM Modeling 101: Predict Churn, Purchase, & Retention with Simple Segmentation
034: Caren Carrasco | RFM Modeling 101: Predict Churn, Purchase, & Retention with Simple Segmentation
Key Takeaways: Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it... Read more
24 Apr 2019
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25mins
Ranked #5

011: Tim Kopp | CMO Lessons From An Accomplished Marketing Leader
011: Tim Kopp | CMO Lessons From An Accomplished Marketing Leader
Key Takeaways: Your internal team should be your primary audience. If they understand what you’re working on, and what’... Read more
12 Sep 2018
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29mins
Ranked #6

AI Series: Using AI to Escape the Marketing Matrix
AI Series: Using AI to Escape the Marketing Matrix
With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives... Read more
16 Oct 2019
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20mins
Ranked #7

030: Matt Hayes | Email Personalization: Automating Content at Scale
030: Matt Hayes | Email Personalization: Automating Content at Scale
Key Takeaways: There are several challenges to doing email personalization repeatedly and at scale. Business-as-usual i... Read more
20 Feb 2019
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26mins
Ranked #8

Bonus: Ben Norton | How Marketing Tech – and Emarsys – Has
Bonus: Ben Norton | How Marketing Tech – and Emarsys – Has
Description: With typical marketing platforms, there's a gap between product capabilities and the customer's operational... Read more
7 Jan 2019
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21mins
Ranked #9

012: Kyle Lacy | Lessonly’s “Lesson” on Account-Based Marketing & Mar-Tech
012: Kyle Lacy | Lessonly’s “Lesson” on Account-Based Marketing & Mar-Tech
Key Takeaways: When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the ma... Read more
19 Sep 2018
•
27mins
Ranked #10

Bonus: Raj Balasundaram | How Software Made For Marketers Can Change Your Business and Life
Bonus: Raj Balasundaram | How Software Made For Marketers Can Change Your Business and Life
Description: Raj Balasundaram, VP of Solutions and Services, joins the show to share how Emarsys is revolutionizing and... Read more
11 Dec 2018
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30mins
Ranked #11

[Revolution Series] Maria Flores Portillo | How to Work with Artificial Intelligence as Your Creative Ally
[Revolution Series] Maria Flores Portillo | How to Work with Artificial Intelligence as Your Creative Ally
Key Takeaways: To any marketer still feeling skeptical about AI: as Maria says, “demystify it!” AI isn’t like Terminato... Read more
27 Mar 2019
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16mins
Ranked #12

029: Vivek Sharma | Uniting Data & Creative to Bring Personalization Into the Visual Era
029: Vivek Sharma | Uniting Data & Creative to Bring Personalization Into the Visual Era
Key Takeaways: Personalization is about so much more than words — it's about the full experience you deliver to custome... Read more
6 Feb 2019
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27mins
Ranked #13

023: Carol Meyers | Humanizing B2B Marketing
023: Carol Meyers | Humanizing B2B Marketing
Key Takeaways: Regardless of what industry you’re in or what products you’re selling, it’s all about building valuable ... Read more
11 Dec 2018
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34mins
Ranked #14

019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style
019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style
Key Takeaways: Use data to optimize your website for conversion. The five areas Brian identified to focus on include: v... Read more
7 Nov 2018
•
33mins
Ranked #15

[Revolution Series] Chris Pearce | Using Behavioral Marketing to Understand Context, Content, & Deep-Seated Customer Needs
[Revolution Series] Chris Pearce | Using Behavioral Marketing to Understand Context, Content, & Deep-Seated Customer Needs
Key Takeaways: Understand context and the role of a particular piece of content at a particular time. Consider how a cu... Read more
13 Feb 2019
•
18mins
Ranked #16

[Revolution Series] Chelsea Mueller | How Cheaper Than Dirt Uses Customer Behavior Data for Personalization
[Revolution Series] Chelsea Mueller | How Cheaper Than Dirt Uses Customer Behavior Data for Personalization
Key Takeaways: First, you have to know every customer’s buying stage, which brands they have an affinity for, what they... Read more
13 Mar 2019
•
19mins
Ranked #17

005: Jay Baer | Smart Marketing is About Help Not Hype
005: Jay Baer | Smart Marketing is About Help Not Hype
Key Takeaways: We are no longer held to the standards of our verticals, industries, or business sizes. We are all on th... Read more
1 Aug 2018
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32mins
Ranked #18

[Revolution Series] Mike Doyle | How City Beach Drives 30% of Their Revenue from Automated Emails
[Revolution Series] Mike Doyle | How City Beach Drives 30% of Their Revenue from Automated Emails
Description: Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. ... Read more
19 Dec 2018
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15mins
Ranked #19

021: John Andrews | How to Navigate the Shift in Shopper Behavior from Physical Stores to Online
021: John Andrews | How to Navigate the Shift in Shopper Behavior from Physical Stores to Online
Key Takeaways: Just because you can market to someone, doesn’t mean you should. Is it the right person at the right tim... Read more
21 Nov 2018
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32mins
Ranked #20

032: Elliot Ross | Are You An Email Marketing Power User? How to Step Up Your Game
032: Elliot Ross | Are You An Email Marketing Power User? How to Step Up Your Game
Key Takeaways: It helps you see opportunities to create master templates. What common elements could you combine into o... Read more
20 Mar 2019
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30mins