Marketer + Machine

Key Takeaways: AI is here today, and here to stay. It still has a long way to go, but you interact with AI every time y... Read more

Key Takeaways: The only thing that really matters is driving real value! Find the right balance between delivering stra... Read more

Key Takeaways: You don't have to understand all of that ins and outs of AI to be a successful, responsible marketer. Yo... Read more

Key Takeaways: Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it... Read more

Key Takeaways: Your internal team should be your primary audience. If they understand what you’re working on, and what’... Read more

With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives... Read more

Key Takeaways: There are several challenges to doing email personalization repeatedly and at scale. Business-as-usual i... Read more

Description: With typical marketing platforms, there's a gap between product capabilities and the customer's operational... Read more

Key Takeaways: When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the ma... Read more

Description:  Raj Balasundaram, VP of Solutions and Services, joins the show to share how Emarsys is revolutionizing and... Read more

Key Takeaways: To any marketer still feeling skeptical about AI: as Maria says, “demystify it!” AI isn’t like Terminato... Read more

Key Takeaways: Personalization is about so much more than words — it's about the full experience you deliver to custome... Read more

Key Takeaways: Regardless of what industry you’re in or what products you’re selling, it’s all about building valuable ... Read more

Key Takeaways: Use data to optimize your website for conversion. The five areas Brian identified to focus on include: v... Read more

Key Takeaways: Understand context and the role of a particular piece of content at a particular time. Consider how a cu... Read more

Key Takeaways: First, you have to know every customer’s buying stage, which brands they have an affinity for, what they... Read more

Key Takeaways: We are no longer held to the standards of our verticals, industries, or business sizes. We are all on th... Read more

Description:  Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. ... Read more

Key Takeaways: Just because you can market to someone, doesn’t mean you should. Is it the right person at the right tim... Read more

Key Takeaways: It helps you see opportunities to create master templates. What common elements could you combine into o... Read more