Cover image of The YouTube Power Hour Podcast
(280)

Rank #190 in Marketing category

Business
Careers
Marketing

The YouTube Power Hour Podcast

Updated 6 days ago

Rank #190 in Marketing category

Business
Careers
Marketing
Read more

The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today's most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

Read more

The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today's most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

iTunes Ratings

280 Ratings
Average Ratings
260
9
3
4
4

Yes! Love this new find!

By piskopri - Dec 21 2019
Read more
I am not sure how I found this but I’m so glad I did! I’ve been trying to for almost a decade start my YouTube channel and have had so many questions and a lot of self doubt! This podcast is so informative and such a gem. Going to binge listen to it all!!!

Good practical podcast.

By jv1948 - Sep 26 2019
Read more
As a business person YouTube podcast are far fetched generally. This one is worth your time!

iTunes Ratings

280 Ratings
Average Ratings
260
9
3
4
4

Yes! Love this new find!

By piskopri - Dec 21 2019
Read more
I am not sure how I found this but I’m so glad I did! I’ve been trying to for almost a decade start my YouTube channel and have had so many questions and a lot of self doubt! This podcast is so informative and such a gem. Going to binge listen to it all!!!

Good practical podcast.

By jv1948 - Sep 26 2019
Read more
As a business person YouTube podcast are far fetched generally. This one is worth your time!
Cover image of The YouTube Power Hour Podcast

The YouTube Power Hour Podcast

Latest release on Jan 16, 2020

Read more

The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today's most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

Rank #1: How to Get One Million Instagram Followers FAST with Nicol Concilio: Beauty and the Vlog Podcast 67

Podcast cover
Read more

Originally from New York, now established in Los Angeles, Vlogger Nicol Concilio has exploded on the beauty scene. In one year, she has amassed one million followers on Instagram and 225,000 YouTube subscribers, with 50,000 views per video. She has deals with Lip Land Cosmetics and Tarte Cosmetics, among others. Her genuine, down-to-earth personality has made her a go-to resource for hundreds of thousands of online fans.

In this episode, Nicol and her boyfriend manager Nick, offer advice to novice Beauty Vloggers and discuss Nicol’s success in the world of online beauty.

Check out the show notes.Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

Nov 03 2016

51mins

Play

Rank #2: Bonus Ep: No More Beauty and the Vlog

Podcast cover
Read more

Listen to hear about the future of Beauty and the Vlog. 

Are you interested in the Zero to Influence YouTube Bootcamp? Join the waitlist HERE

Jul 03 2018

20mins

Play

Rank #3: How Micro-Influencers Can Work with Top Beauty Brands Part 1 | nurberxo

Podcast cover
Read more

Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360-degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur reveals the secret to building lasting relationships among brands, influencers and consumers, and inspires you to “attack life” and make things happen!

Check out the show notes.   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video ViewsDon't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!You can also follow me on Instagram!

Apr 19 2018

47mins

Play

Rank #4: Top 10 Tools You Need to Be Successful on YouTube

Podcast cover
Read more

Learn what top 10 tools you need to get started on YouTube in this episode of  Beauty and the Vlog. 

Check out our newest guide: 

How to get on PR lists even if you have a small following and get LOTS of free product! Get it HERE! 

Join our fabulous free Facebook group to make friends, get support and learn the ins and outs of being an online influencer. 

Nov 23 2017

17mins

Play

Rank #5: How To Grow 650k Subscribers on YouTube with Belinda Selene

Podcast cover
Read more

What does it take to maintain a YouTube empire with 650k subscribers? For one, a whole lot of passion, and fashion, beauty and lifestyle YouTuber Belinda Selene has that in abundance. She also has a ton of other secrets to her success that she’s sharing on this episode. She’s breaking down how she built her empire and the entire process that helps her pump out hit after YouTube hit. If you’re ready to grow, tune in!

“If you want to do it, you’ll find a way, and unless you do it you’ll never know what it can be.”

When Belinda started on YouTube 7 years ago, it was her creative outlet. She was working 2 jobs and wanted a fun community where she can express her creative side. Over a few years of following her passion, she grew her channel up to 100k subscribers. At that point, she was working at a bank. She loved it and saw herself growing there, but a great opportunity came her way to work with a huge brand, Maybelline, and to travel to promote one of their products for 6 months. She had to make a decision, choose comfort and safety and let the opportunity slip away, or dive into the unknown and the unstable paycheck. With the encouragement of her husband to follow her dream, she made the leap. She became a full-time YouTuber 5 years ago on her honeymoon when she had 100k subscribers, now she has 640k subscribers!

“It’s worth knowing what’s trending, but don’t copy what someone else is doing because then what is unique about you?”

What strikes me about Belinda is that she’s so disciplined and passionate about her work. She plans everything and ensures that she has consistent success and growth on YouTube. Some of her videos take 7 hours to film… 7 hours! In this week’s episode, Belinda and I talk about her journey to 640k subscribers, we break down her insane work ethic and her production process, and how she picks topics and makes hits. Enjoy!

“Me being scared when I jumped into YouTube full-time didn’t allow me to fail because I was going to MAKE SURE I made the right decision.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Dec 05 2019

1hr 6mins

Play

Rank #6: 11 - How to do YouTube FULL TIME: Beauty YouTuber Sona Gasparian

Podcast cover
Read more

Sona Gasparian is a 29 year old makeup artist who has transformed her makeup career with YouTube. She is now a full time YouTuber based out of San Diego, CA. Her channel has over 250k subscribers and almost 10 million video views. This interview is chock-full of advice about expanding a YouTube channel to a full-time business. 

Check out the episode notes HERE!

For the video version, head over to our YouTube channel HERE!

To be a Beauty and the Vlog insider and gain access to our private Facebook group, click HERE! 

Dec 23 2014

36mins

Play

Rank #7: Powerful YouTube Growth Strategies from Naomi Boyer (0-300k YouTube Subscribers in 2 Years!)

Podcast cover
Read more

This episode is all about hyper-growth! We’re pulling back the curtain on how to grow from having no channel to 300,000 subscribers in 2 years! If you’re ready to learn how to simplify your workflow and get the nitty-gritty details on how she grew her channel, then Fashion Youtuber Naomi Boyer is here to deliver in today’s episode!

“What makes people really successful is the stuff that's different.”

Naomi had always wanted to do something in fashion, but after leaving college she started working in pharmaceutical sales and she hated it. After some time in, she decided that she couldn’t stand it anymore and started researching becoming a full-time YouTuber. She looked up everything from growth strategies to what YouTubers were doing to monetize their channels. When she was ready, and with the support of her husband, she quit cold turkey and started her channel. A ton of consistency, listening to her audience and 2 years later, she broke 300k subscribers!

“The people that resonate with your opinion are going to stick with you, and those that don’t... that’s okay.”

Naomi and I spoke about the new atmosphere on YouTube and the challenges of sharing your opinion in a space where negativity and hate run rampant in the comment section. We also spoke about what videos were huge inflection points for her channel, and how she's able to keep making content and selecting topics that people want to see.

“YouTube life can look glamorous, but just wanting to be in it is not enough to get successful.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Feb 07 2019

1hr 4mins

Play

Rank #8: How to Get Started on YouTube with No Subscribers or Views Lesson #2: Branding Your YouTube Channel - BV Podcast #56

Podcast cover
Read more

Here is my second lesson in my How to Get Started on YouTube Series: Branding your YouTube channel. Branding is an often overlooked but crucial component to creating a successful channel. I lay out the steps you need to take in order to create consistent branding on your channel. Head over to the website for all show notes HERE

If you haven't listened to Part 1 of the How to Get Started on YouTube series, listen HERE 

Make sure you join our Facebook Group HERE

Aug 11 2016

32mins

Play

Rank #9: The Step by Step Strategy to Growing REALLY Fast on YouTube in 2019 with Evan Carmichael

Podcast cover
Read more

If you’ve been on the sidelines, hesitating about starting your channel or taking your channel seriously, this is the episode you have been waiting for! Even if you’ve been growing your channel for years, you’re gonna want to listen to this episode with a notebook beside you because everyone is going to learn a TON to help them explode their channels. I don’t think you’re ready. Entrepreneur, Author, Speaker and YouTuber Evan Carmichael is here and we get really deep and focused only on super fast and massive growth with tactics that are 2019 ready. Let’s go!

“80% of YouTube success is making daily content that is fire.”

Evan is a YouTuber who talks all things entrepreneurship and business on his channel. He has over 6,000 videos - yes, my word, six thousand - and has over 2 million subscribers. What I liked most about Evan was his openness to share as much as he knew and hold nothing back. You know there are some weirdos who put themselves on a pedestal and hoard all their secrets. Evan is the opposite, as you’ll hear in this episode. He has published 4 books, and he is a globally in-demand speaker, an entrepreneur, former Venture Capitalist and a lot more.

“If you keep leaning into the things that are fun for you, you will find your inner genius.”

We were on a tight timeline so we dove right in. We didn’t spend any time on his story, just went deep into the tactics and strategies around rapid channel growth. This episode is short but packed with value. Trust me, you will be taking notes on every sentence. Enjoy!

“By continued experimentation, you’ll find your style.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Jul 25 2019

30mins

Play

Rank #10: 10 - She ditched her law school plans for a YouTube career: Amanda Ensing

Podcast cover
Read more

Amanda Ensing started her channel the spring of 2012 while she was in college. Once her YouTube channel started to take off, she ditched her law school plans to persue YouTube full time. Amanda has 340k subscribers and 13.4 million video views on YouTube. 

Head over to our website for full show notes and more goodies HERE

Check out our YouTube channel HERE

Tweet us! @beautyvlogs

Click HERE to join the Beauty and the Vlog community and gain access to our private Facebook group! 

Dec 18 2014

35mins

Play

Rank #11: How to Brand Your YouTube Channel with Influencer Branding Specialist Megan Acuna

Podcast cover
Read more

Never be left in the dark about branding your YouTube ever again! Influencer Branding Specialist Megan Acuna is here to take care of you, sharing everything you need to know to make yourself into a top-notch brand! She is also a bootcamper and in this episode, she answers a ton of audience-submitted questions as well.

“Functional and readable is always better than pretty.”

Before diving into YouTube, Megan’s first job out of college was as a Social Media Manager. Working at the company, she saw them spending tons of money and getting very poor designs in return. She stepped up and volunteered to handle their designs and get some experience at the same time. Her work was so amazing that other companies came knocking, asking her to freelance with them.

“I think every single item that you show in your videos should be purposeful.”

After she started her YouTube channel about living beautifully and ethically on a budget, she began to notice that there wasn’t a graphic designer for YouTubers who understood and catered to influencers needs. She stepped up again and began working with a few influencers. Now she’s working with more high profile influencers and she’s doing it full-time from home. As you’ll hear in this episode, she has a passion for design and she shares a lot of the knowledge you’ll need to level up your brand.

“Do what you would click on if you were trying to find the information you were giving to your audience.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Sep 13 2018

1hr 7mins

Play

Rank #12: How ‘Micro-Influencers’ Can Work with Top Beauty Brands- with Nur: Beauty and the Vlog Podcast 74

Podcast cover
Read more

Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360-degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur reveals the secret to building lasting relationships among brands, influencers and consumers, and inspires you to “attack life” and make things happen!

Check out the show notes.Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

Jan 12 2017

44mins

Play

Rank #13: What Emily Noel Knows For Sure About YouTube After 10+ Years and Nearly a Million Subscribers

Podcast cover
Read more

Have you ever wished you had the wisdom of YouTube powerhouse? On this episode, Emily Noel shares how she got into YouTube and stayed on top in the beauty & makeup niche consistently for over 10 years, gaining almost 1 million subscribers. This is part 1 of a 2-part series, and we cover everything!

“Be very in tune with who you are and what makes you special, and stick with it.”

When Emily Noel started on YouTube in 2007, it was a fun hobby that helped her to blow off steam after a long day at her job as a news anchor at the local ABC affiliate. After seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, Emily Noel decided to go full time into YouTube in December 2012.

“If what you’re saying isn’t beneficial or helpful and it’s only self-serving… it’s just the wrong direction.”

Emily Noel’s passion for sharing unbiased beauty and makeup tips and reviews has kept her going strong on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers (and counting!) to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and two daughters in Illinois.

“If you want to build up that following of people, you’ve got to give them material on a regular basis.”

Emily places her relationship with her viewers as her highest priority and for that reason, she has done zero brand deals in her 10+ year YouTube career, which is almost unheard of in her space. She believes that any brand that dictates how she should review their products and disrupts her authentic connection, is not a brand she wants to work with.

“You have to be thinking all the time “How am I benefiting the audience?” Because that’s who’s keeping you afloat.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Jul 05 2018

1hr 7mins

Play

Rank #14: An Inside Look Into How YouTuber Emzotic Grew From 1,000 Subscribers to 300k in Less Than 8 Months: Beauty and the Vlog Mastermind Success Story - Part 1 | Emma of Emzotic

Podcast cover
Read more

Have you ever thought of starting a YouTube channel but have no idea what to do or how to do it? Emma of Emzotic was exactly like that! Her Beauty and the Vlog Mastermind success story is something that we can all learn from — from how she failed in her beauty channel, to how she finally found her niche, to growing her subscribers exponentially in just a few months!

“People are not always interested in my subjects, but I make them interested in it."

Emma is a 29-year-old ‘Animal Educator’ turned ‘Digital Animal Educator.’ Before becoming a full-time YouTuber, she used to travel all over the UK, giving animal themed presentations in schools with an array of exotic creatures. Today, she educates and entertains a larger audience with her vlogs as a ‘pet mom,’ as well as creating pet care tutorials. Her most requested and successful videos are her ‘Creature Feature’ series, where she picks a creature to deliver an in-depth fact file about.

Emma began to take her channel seriously in the spring of 2017 and grew from 1K subscribers at the end of May to 280K by December 2017. She recently moved to the United States to live with her partner who is a zoological specialist and splits her time between creating videos on YouTube and live-streaming with her animals on various platforms.

Emma’s success story is a testament to the power of staying true to yourself. If you do, there’s no doubt you can take YouTube by storm!

“It’s a small world, you have to use your elbows a lot and make a space for yourself.”

Check out the show notes.   Are you ready to explode your YouTube channel and step into YOUR role as a YouTube influencer? Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video ViewsDon't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!You can also follow me on Instagram!

Dec 21 2017

1hr 1min

Play

Rank #15: How Dr. Mona Vand Grew 200k YouTube Subscribers In Only 1 Year

Podcast cover
Read more

Want a super simple way to grow your channel to hundreds of thousands of subscribers? We’ve got the goods for you today. It’s so simple you’re gonna wonder what the catch is, but our guest beauty and wellness YouTuber Dr. Mona Vand will be breaking down her explosive growth to 200k subscribers in 1 year and give you real actionable steps to follow! So listen up ladies!

“It’s exhausting to be somebody that you’re not.” - Erika Vieira

Dr. Mona Vand started in a place where a lot of us start out. She was very hesitant to jump into YouTube because she felt it was too saturated. But after building her brand on Instagram and Snapchat, and wanting to give even more value and go into even more details on what she was teaching - going into detail is what she loves more than anything - she decided to try it out. For her first set of videos, she did everything wrong and barely grew at all. But in December 2017 she scrapped everything and started over. She dropped the persona she was trying to be, an embraced her flaws and all, and that’s when she started to grow. One of her new videos hit 5k views and she was off to the races after that and hasn’t stopped growing since!

“Create really good quality content. Even if it takes a while, it will come.” - Dr. Mona Vand

What’s unique about her experience was that she started already comfortable with being on camera, after having done many lives and stories on IG and Snapchat. One hack she used was to not reinvent the wheel. She was already doing well with her lives, so why not record her YouTube videos as she does her lives? If you watch any of her videos, you can tell how well that works! She is a lot more calm and herself than her older videos, and she’s gaining resonance with her audience because of it. She is a big supporter of just being yourself and focus on creating your best quality content and you’ll grow. Tune in to the episode to hear all her other amazing lessons.

“If you have the means to hire an editor, it’s the best money spent.” - Dr. Mona Vand

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Apr 04 2019

47mins

Play

Rank #16: Shea Whitney is back and grew almost 400k subs in one year!

Podcast cover
Read more

The last time she was on she had 30,000 subscribers. Now she has over 400 thousand and its only been a year! Luxury & style YouTuber Shea Whitney shares the most impactful lessons from her rise to the top on YouTube while maintaining her sanity in a hectic world of family and a full-time job.

“Fluffy is easy, but that’s not gonna get you results.”

Since Shea started, she’s always tried to maintain a release schedule of 2-3 videos per week. As you can imagine, that isn’t easy when kids and a full-time job are in the mix. But being the #GirlBoss she is, she makes it work any way she can. Shea believes you can have anything you want in life if you’re willing to go for it. The biggest tipping point for her channel was the video she made titled “10 Ways to Always Look Expensive” which, over a year later, has over 4 million views is still getting her new subscribers.

“I want the person when they click on my videos to not know what to expect.”

Shea started her YouTube channel in September 2016. In only a year she hit 100k, and it’s only been 11 months since then, but she’s already at 400k. She uses her instincts and an unusual approach to finding inspiration for creating engaging and high-quality videos for her luxury-loving and stylish female audience. She lives with her husband and two small boys and continues to work her full-time dream job as a Human Resources Specialist.

“When YouTube sees there’s a boost in subscribers, it’s going to promote it even more, and it’s just like this big cycle.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Aug 09 2018

1hr 12mins

Play

Rank #17: 38- Rapid Growth on YouTube: Charles Gross

Podcast cover
Read more

Charles Gross started his YouTube channel October of 2014 and is 20 years old and lives in NYC. His channel has a variety of videos including tips on how to choose a handbag and accessories along with candid conversations and fashion tips. His channel has seen rapid growth with 32k subscribers and 2.6 million video views in less than a year. 

If you are a YouTuber, sign up for Grapevine (It's FREE!)! You get connected with potential sponsors and other YouTubers looking to collaborate! (Plus you will be getting a special bonus exclusively for my listeners!) Click here.

Tweet us! @beautyvlogs

NEW! Get your FREE YouTuber Tools Guide! After hundreds of hours of interviews and months of research, I have come up with the BEST tools guide for any YouTuber. Click here.

Oct 06 2015

48mins

Play

Rank #18: How ‘Micro-Influencers’ Can Work with Top Beauty Brands P2- with Nur: Beauty and the Vlog Podcast 75

Podcast cover
Read more

The wait is over, beauties! Welcome to Part II of our interview with Nur. As a beauty vlogger who goes by the handle nurberxo, she has been a YouTube influencer for seven-plus years. Through an unexpected opportunity, Nur began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360 degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur explains how to tailor your press kit to a specific brand, design a campaign with supporting links, and build relationships with brands as you work toward a paid collaboration!

Check out the show notes.Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

Jan 19 2017

39mins

Play

Rank #19: The Secret to YouTube Success That You Need To Know with Raven Elyse

Podcast cover
Read more

Success is something we all want to achieve but it’s not always easy to come by. You’ve probably heard many YouTube content creators talk about their stories, how they first started their channels, how they struggled, and how they eventually gained thousands of subscribers to finally achieve YouTube success. However, when you look at the sheer number of YouTube channels out there, you can definitely say not everyone becomes successful.  So, what is the secret to YouTube success?

"YouTube was my guilty pleasure."

Luckily, the gorgeous and adorable Raven Elyse from Austin, Texas is sharing her own secret to YouTube success!

"Always, real-life experience is better than reading anything in a book."

Known for her transparency and her slightly sarcastic sense of humor, Raven often describes her life as #shambles. She first started posting DIY, hair, and makeup YouTube videos just for fun back when she was only a freshman in high school. By the time she graduated from college in 2015 with a bachelor’s degree in Fashion Design, she was already a full-time media influencer. Her channel has grown consistently over time and she recently reached over 1 million subscribers and 95 million video views!

"I naturally came up and grew as YouTube grew."

How she did do it? What is the secret? Well, the secret is this: Being truly passionate about YouTube itself and not doing it for the money, fame, or views. Act as if YouTube will not pay you anything or get you any type of fame or recognition. You have to be THAT passionate about it, otherwise, you will give up and/or burn out.

As for Raven, whether it’s through her YouTube channel, blog, Instagram, or Snapchat, her ultimate goal is to entertain, educate, and inspire others. That’s her passion. That’s her secret to YouTube success!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Jan 03 2019

1hr 1min

Play

Rank #20: The Trick to Standing Out on YouTube | Bri Hall

Podcast cover
Read more

Bri AKA Smartista Beauty is a beautiful 21 year old based out of Washington DC. She started her channel May of 2013. She focuses much of her channel on hair tutorials but she does beauty, fashion and lifestyle videos as well. Her channel slogan is Fearlessly Beautiful. She currently has 226k subscribers and 8 million video views.

Check out the show notes.   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video ViewsDon't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!You can also follow me on Instagram!

Feb 15 2018

47mins

Play

How To Grow Your Beauty YouTube Channel In A Saturated Market with Michele Wang

Podcast cover
Read more

I love talking to my successful bootcampers! I get to do two amazingly fun things: showcase these incredible women who I love so much, and also give you direct access to what made the biggest differences for them and grew their channels. Beauty YouTuber Michele Wang is here to share her journey from knitwear, to leaving her full-time job to pursue YouTube and her secrets for making videos built for engagement and growth!

“I can’t emphasize consistency enough! Your viewers start to depend on it.”

Michele came to the bootcamp in August 2018. She was getting burned out at her full-time job and saw the potential with YouTube as that income was going up. So she decided to join to capitalize on YouTube more and pursue going full-time. Before that, she was doing different things dabbling on YouTube. She would make knitwear videos but the process was slow and not sustainable so in February 2017, after moving to Las Vegas, she decided to switch her niche to beauty and makeup. Though she switched to makeup, she wasn’t putting much intention into niching or picking video topics, but a video recommendation she saw inspired her to join the bootcamp, and the rest is history.

“Treat YouTube like a business. Credit card debt is the worst way to fund your business!”

She had about 16k subscribers before joining the bootcamp. Now she has over 90k subscribers and is a full-time YouTuber, making money with AdSense and affiliates. The bootcamp gave her new tools and the confidence that the niche she picked was the right choice. In this episode we’ll talk about how she made the transition from her job to full-time on YouTube, her insane and consistent way of making videos, and her biggest takeaways from the bootcamp. Enjoy!

“Negativity doesn’t really bother me. I have pretty thick skin at this point, I don’t care.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Jan 16 2020

1hr 3mins

Play

From ZERO to HUNDREDS OF THOUSANDS of SUBSCRIBERS on YouTube in 2 Months with Kenna

Podcast cover
Read more

There’s no such thing as an overnight success, but every once in awhile, something happens that just makes you wonder. Like this week’s guest who decides to throw up a video, and not even optimizes thumbnails or descriptions, but 10 days later gets millions of views! Biochemist and YouTuber Kenna is here to break down that overnight success and she’s telling us why it was actually several years in the making, and giving you the clues to make that a process you can follow for your next viral hit!

“Once I stopped questioning myself, I started making videos that did a lot better.”

When Kenna started out on YouTube, she was looking for an outlet to answer the common questions she was getting from her skincare line customers - she started her own skincare line at 18 while she was still getting her degree. She wasn’t growing then, so she didn’t put much attention and effort into it. But one day she decided to record herself giving her Biochemist’s review of Jaclyn Hill lipstick, and that video ended up getting 1.4 million views! With that viral hit, she was forced to grow up as an influencer real fast. And when she followed it up with part 2 of the review, which got almost 1 million views, she decided to take her channel more seriously.

“I’m taking baby steps to grow to the level where my viral growth has gone.”

She’s now running her own skincare line that she sold to the natural skincare company she now works for and at 23 is overseeing a number of product lines, from quality control to distribution to retail outlets. She’s now at over 200k subscribers and is using the feedback from her followers and subscribers to upgrade her channel and how she approaches her content over time. In this episode, we’ll be talking about that viral hit, how she’s following it up to become a full-fledged YouTube influencer, and how you can use your superpowers to carve out a relevant and substantial niche for yourself on YouTube. Enjoy!

“I wouldn’t do content on someone else’s skincare brand because I wouldn’t be able to authentically speak about it.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Jan 09 2020

58mins

Play

Natalia Taylor Finally Reveals ALL Her YouTube Growth Secrets! (Nothing Held Back!)

Podcast cover
Read more

Part 2 of our amazing conversation with Natalia Taylor is here! In part one we dove deep into her origin story, and how her YouTube success forced her to change for the better. Now we’re diving into what videos solidified her comeback and we’re getting a front-row view into her genius for picking video ideas, how she creates content and the secrets for growth and making herself a hit machine! If you loved the last episode, this one will blow you away. We’re getting technical!

“If you make content that people are interested in, they will watch it and you’ll have job security.”

It may look simple and obvious now that she’s made a comeback and doubled her subscribers, but when she came back, she had a dead channel. Her old videos were getting a trickle of views, and the new her wasn’t jiving for some. Sometimes it was discouraging to see the subscriber numbers plummet when she posted new content. But she kept with it. She kept her positive attitude and eventually got to a turning point. She made a video on exposing America’s Next Top Model and that started her rise again. She maintained that momentum and struck gold again by hitting her most-watched video which was also a sponsored video about Zodiac Signs. It got over 5 million views! She wasn’t only back, but now, she’s sitting pretty at almost 1.8 million subscribers.

“Being original, new and innovative is always my #1 priority”

In this episode, we pick up from where we left off and talk about what videos sparked her comeback, her insanely genius process for coming up with video ideas, the surprising way she shoots and edits her videos and so much more. We also get a moment where she’s completely open and raw about her experience being a successful YouTube influencer, that you’re going to want to hear if you’re interested in going down the same path. Enjoy!

“I don’t consume that much content. I just produce it. That’s the beauty of being an artist.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Jan 02 2020

39mins

Play

Natalia Taylor Exposes The Real Story About Her Youtube Career

Podcast cover
Read more

We’ve been getting a lot of requests for this one! And this week’s guest definitely delivered, because this is part one of a two-part conversation. We had such a good time and went so in-depth, I wasn’t even focused on the time. YouTuber Natalia Taylor gives us the tea on her entire YouTube career and the secret to building a fiercely loyal audience, how to make a YouTube comeback and double your subscribers in the process, and so much more!  

“I’m constantly growing and changing, and that also applies to my perspective on situations in the past.”

Natalia has been on YouTube for almost 5 years now. In that time she’s shared deeply personal stories and pop culture with her audience in very entertaining and authentic ways. When she started she was studying to become a doctor but dropped out of college to pursue modeling. She wanted to use YouTube as an outlet and personal diary to talk about her behind-the-scenes experiences being a model. She saw success fast, one of her first 5 videos she posted went viral and put her on the map. But the story she told about getting kidnapped when she was 7 years old, made her career and was the catalyst that shot her channel up to 700k subscribers!

At almost the height of her career, when she had 730k subscribers, she disappeared. And it was going to be permanent. She quit YouTube, went back to a regular job and a simpler life which she enjoyed. But something was pulling her back, and with the encouragement of her friends and family, after a year had gone by, she came back and took her channel in a new direction. It was tough reviving her channel and she lost a ton of subscribers, but she came back in fine style and now has almost 1.8 million subscribers! In this episode, Natalia talks about her early viral hits and how they affected her and her YouTube career, how she got selected to be a member of the Tana Mongeau collaboration channel, Trash, and her experience going through that, why she left YouTube and how she made her comeback and doubled her subscribers, and more. Enjoy!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Dec 26 2019

49mins

Play

Mom of 3 Makes $300k/year from YouTube with ClutterBug

Podcast cover
Read more

We’ve seen a lot of diversity on this podcast. I love talking to successful YouTubers because there are just so many ways to build successful and profitable channels. This season we’ve seen someone take up to 2 days to film 1 video, this week we’re finding out what it looks like on the other end of the spectrum. Mom, YouTuber and CEO Cassandra aka ClutterBug shares how she raises 3 kids, plus runs a successful channel of over 400k subscribers and makes $300k a year in all her businesses while doing everything in her power to not make anything feel like work!

“Be consistent. Because if you love talking about something, the opportunities will come.”

Cassandra’s overnight success was 11 years in the making. She started on YouTube in 2008. Monetizing was the furthest thing from her mind, she was just excited to share her organizing videos. But over the next 4 years, her channel hit 100k subscribers and she flipped the AdSense switch and money started coming in. So much money that she closed down her home daycare business she started to earn an income as a stay home mom. On the high on being able to do what she loved and get paid for it at the same time, her channel was unfortunately abruptly shut down. All that income and the earning power she built up in her videos for 4 years vanished overnight.

“I treat my channel like a business, but I’m loving it like a hobby.”

In the moment it was devastating to start over from scratch, but eventually, she’d see that it was the best thing to ever happen to her because it allowed her to build her brand Clutterbug. She was able to work smarter, and in 2 years she was back to earning what she was before, long before hitting the 100k subscriber mark again. 

Now she’s able to be fully present with her family after school and work when she feels driven and motivated. It’s not about the money for her, but for the fun and growth that she derives from what she does, even if that means leaving money on the table. In this episode, she shares all her income streams and how she has built them up to generate over 300k a year for her with zero employees, how she’s able to monetize her channel with doing sponsored videos or brand deals, how her first book deal came together and how she gets all her books to hit the bestseller lists in an organic way, her strategy for YouTube growth without being yucky, clickbaity or feeling like work, how she built an accredited and affordable certification program for organizers and so much more. Enjoy!

“I offer really good free content so people think, wow, this free thing is actually good, the paid thing must be even better!”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Dec 19 2019

1hr 14mins

Play

The Best Youtube Editing Secrets To Make Your Videos Better from Professional Editor Emily Olson

Podcast cover
Read more

I’m super excited to be bringing this to you this week! Emily Olson has been on our show before sharing her wisdom as the secret weapon to YouTube stars. But she’s on again to share more lessons on maximizing your channel with editing and I’m happy to be partnering with her on something that will help you take your videos to the next level. If you’ve ever thought about doing YouTube editing as a business, this is for you as well!

“If you learn how to tell your story effectively, you’ll connect with people more authentically.” EO

Emily started out making videos on YouTube but found that editing lit her up more than filming. Her business grew organically through that passion and through referrals and now she’s editing for women who have millions of subscribers. She wants to bring simplicity to the Youtuber space and provide resources that make it easier to produce great content. And in this episode you’re going to learn how to hold your viewers’ attention for your entire video, the breakdown of her new course for aspiring video editors, the apps she recommends to make your editing life more fun and easier, and a lot more. Enjoy!

“There’s a ton of creative freedom that comes with being able to edit video for the internet.”

Want even more insider tips to make your YouTube videos better? Sign up for Emily's course Editing Recipes and receive an EXCLUSIVE bonus lesson just for YouTube Power Hour insiders!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Dec 12 2019

22mins

Play

How To Grow 650k Subscribers on YouTube with Belinda Selene

Podcast cover
Read more

What does it take to maintain a YouTube empire with 650k subscribers? For one, a whole lot of passion, and fashion, beauty and lifestyle YouTuber Belinda Selene has that in abundance. She also has a ton of other secrets to her success that she’s sharing on this episode. She’s breaking down how she built her empire and the entire process that helps her pump out hit after YouTube hit. If you’re ready to grow, tune in!

“If you want to do it, you’ll find a way, and unless you do it you’ll never know what it can be.”

When Belinda started on YouTube 7 years ago, it was her creative outlet. She was working 2 jobs and wanted a fun community where she can express her creative side. Over a few years of following her passion, she grew her channel up to 100k subscribers. At that point, she was working at a bank. She loved it and saw herself growing there, but a great opportunity came her way to work with a huge brand, Maybelline, and to travel to promote one of their products for 6 months. She had to make a decision, choose comfort and safety and let the opportunity slip away, or dive into the unknown and the unstable paycheck. With the encouragement of her husband to follow her dream, she made the leap. She became a full-time YouTuber 5 years ago on her honeymoon when she had 100k subscribers, now she has 640k subscribers!

“It’s worth knowing what’s trending, but don’t copy what someone else is doing because then what is unique about you?”

What strikes me about Belinda is that she’s so disciplined and passionate about her work. She plans everything and ensures that she has consistent success and growth on YouTube. Some of her videos take 7 hours to film… 7 hours! In this week’s episode, Belinda and I talk about her journey to 640k subscribers, we break down her insane work ethic and her production process, and how she picks topics and makes hits. Enjoy!

“Me being scared when I jumped into YouTube full-time didn’t allow me to fail because I was going to MAKE SURE I made the right decision.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Dec 05 2019

1hr 6mins

Play

How You Can Grow Your Beauty Channel 100K Subscribers on Youtube in 1 Year with Lisa J Makeup

Podcast cover
Read more

Want to learn about massively growing your YouTube beauty channel? Let’s move from working with brands to being a brand, with beauty and makeup YouTuber Lisa J on today’s episode! She went from casual hobbyist to successful Youtuber with 147k subscribers to socially conscious business maven, and you have a front-row seat to all the scoop.

“I really feel like if you put out content you’re passionate about and proud of, the numbers and the money WILL follow.” - Lisa J Makeup

Lisa started YouTube when she was 8 months pregnant with her second daughter 5 years ago; she was a makeup artist, had been for 12 years now, but she was now at home and was looking for something to stretch her creative muscles. So she started making videos as a hobby. 3 years in, she now had 2 daughters, was back at work and had no more room for YouTube in her hectic life, so she took a few months off. But during that time she kept getting caring messages from her subscribers. That encouraged her to make a comeback and show up consistently, and she grew steadily as a result. A year later she launched a video that was a hit! It blew up her subscriber numbers from 60k to 140k! What a jump!

“I want a community that enjoys my personality. I’m not trying to be something not authentic just to gain a lot of subscribers really fast.” - Lisa J Makeup

Lisa’s audience is made up of women of all ages, but she gets a lot of engagement from ladies in their 40s and older. She helps them be empowered to experiment and create their own makeup looks by teaching them the basics and the makeup and beauty concepts. Now she also has a beauty product line of brushes and makeup, and you’re going to hear the story of her journey on this episode, how to identify and narrow down what makes you special, how she created and built her beauty makeup brand from the ground up, and so much more. Enjoy!

“Adsense is great. Working with brands is great. But having something of your own is even better.” - Erika Vieira

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Nov 28 2019

54mins

Play

YouTuber Brand Collaboration Secrets of Today with India Batson *The BEST Tips*

Podcast cover
Read more

The YouTube landscape has changed so much over the years! Now successful YouTubers are earning 70-90% of their revenue from brand deals and creators are becoming businesses in order to keep up and make a profitable living. So how do you capitalize on the changing landscape and create content that attracts both subscribers and brands? YouTuber India Baston is on the show today and she’ll be sharing her journey getting to the top of her niche and all the ins and outs of working with brands!

“I’d feel much better getting 5000 views on a video I was passionate about than a million views because I copied other people.”

India Batson is a 24-year-old beauty and lifestyle content creator based in Atlanta, Georgia. She started her channel 4 years ago when she was in college, she was focused more on makeup and playing a persona she thought people wanted to see, curling her hair and wearing dresses, but that didn’t feel right. She continued to post videos on and off until her senior year in 2017 when she decided to take her channel seriously and started posting videos consistently every week. She found her niche of creating hair content and she slowly grinded her way till she was working as a YouTuber full-time. No viral hit, no crossroads moment, just showing up consistently and being the goto channel in her niche for men and women with curly hair.

“My audience is similar to me and if I'm interested in something, most likely they are as well.”

She’s now grown to over 250k subscribers and her channel has over 17 million video views! She’s had opportunities to collaborate with major brand deals like Sephora, Gillette, Dove, and Aussie. Aside from her YouTube, she is also a rising actress in appearances in Netflix/NBC’s Good Girls and Netflix’s insatiable! In this episode, India talks about her process for making videos, advice on how to work with brands and understanding your value, how she found a management team to help her navigate all the brand deals that are coming her way and how you can too, and so much more. Enjoy!

“If I could start over, I would start from the beginning being myself as that’s all you can ever be.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Nov 21 2019

1hr 11mins

Play

The Viral Video That Changed Her Life Forever with Keltie O'Connor

Podcast cover
Read more

Fasten your seatbelts, the YouTube Power Hour Podcast is back and better than ever! We’re kicking things off by giving you the step-by-step, behind-the-scenes of a viral video hit and breaking it all down for you. Fitness YouTuber Keltie O’Connor is our guest with the most today and I don’t think you’re ready for what she’s about to share. Let the rollercoaster ride begin!

“You should have a purpose behind youtube and your channel, but your content can change with the trends.”

Keltie found her love for video when a very progressive teacher in high school saw her struggling to write essays and suggested she do them in video instead. That love blossomed and followed her into university where she spent the next few years learning YouTube and honing her perspective as a fitness YouTuber. But in August 2018 she realized she was burnt out. She didn’t like the superficial content she was creating and she needed a break. So she decided to take her first vacation in 3 years and spend a week in Toronto. After that week she felt the pull. She packed her things and decided to move to Toronto from Edmonton and go all-in on YouTube. She spent her life savings, worked day and night, bartended on weekends to pay the bills and buy equipment and fund her to go to fitness networking events. By the start of 2019, her growth skyrocketed - she tells the story of the first time a video of hers went majorly viral and it’s a roller coaster ride you have to hear for yourself!

“The only way you’ll learn what does well is by doing it, and no one is watching when you start so take it as a blessing.”

Immediately after the high of success, she was thrown into the depths: dealing with creative burnout, overwork, second-guessing her message to her newfound audience and barely sleeping. 6 months of building her life around YouTube turned into one year. But she was driven by a light she felt was at the end of the tunnel, that if she could continue to sustain the pressure, it would all be worth it. And in March 2018, it all happened. She finally hit 100k subscribers and she was able to cut her bartending jobs and finally focus on YouTube full time! You’re going to hear the full story, all the ups and downs and highs and lows from starting, her viral hits, and misses and the journey that led her to this moment. Enjoy!

“Every time you’re making videos it’s so tedious but the second you press publish, you get that high and the video is out, and then you chase it again.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Nov 14 2019

1hr 18mins

Play

Secrets to Dominating Social Media with Thought Leader Trina Albus

Podcast cover
Read more

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space.

Trina Albus is the founder and president of Magenta, the premier social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math, and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc., and BeachMint.

During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers.

In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Nov 07 2019

1hr 3mins

Play

The Key to Establishing Your Brand with Stephanie Ledda aka SMLX0

Podcast cover
Read more

What do you represent? One of the most difficult aspects of establishing yourself as an influencer is finding that thing that makes you unique and leveraging your ‘superpower’ to stand out in a crowded field of YouTubers. The platform has evolved into a lucrative business, and that means your channel is its own brand. And when your personality matches up with a beauty brand, collaborations follow. Today’s guest is a YouTube veteran with a unique brand identity who is ready to share how her individuality as an influencer has led to some awesome opportunities.

Stephanie Ledda is a 26-year-old New York native with a passion for beauty and a unique eye for fashion. Her channel, SMLx0, has over 900,000 subscribers who look to Stephanie for inspiring hair, makeup and styling tutorials. She was a college student when she started her channel in 2009. A business management and marketing major, Stephanie enjoyed watching YouTube videos and decided to try it out herself. Using the webcam on her MacBook to make videos in her dorm room, she created celebrity-inspired looks and gained a modest following.

Stephanie considered YouTube a fun hobby, but she didn’t realize its potential to become a career until StyleHaul and the YouTube Partner Program reached out to her in 2011. After graduating from college, she tried to balance a traditional job in marketing at a bridal boutique with her channel, but quickly recognized that she couldn’t do both – and she really missed YouTube! Certain she could support herself through the channel, Stephanie quit her marketing job to pursue YouTube full-time. She definitely made the right decision, considering that she’s partnered with major brands like Schwarzkopf, Maybelline, Sephora, Ulta Beauty, and Tarte. Today she chats about sharing your personal life with your followers, the value of a degree, and how she chooses brands for sponsored videos. 

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Oct 31 2019

1hr 1min

Play

How to Research Video Topic Ideas with Lindsay Marie

Podcast cover
Read more

What would you do if your lucky stars aligned and you won a free stay at a brand new fully-furnished apartment for an entire year, with free utilities, groceries, and monthly gift cards to boot? Well, you might think this is just wishful thinking, but sometimes wishes do come true! For 21-year-old Lindsay Marie, who was just fresh out of college, winning a contest and getting this dream-come-true opportunity was exactly what she needed in order to pursue her dreams and focus on her YouTube channel.

“I feel like there’s enough success to go around but a lot of people feel like they have to compete.”

In a stroke of more good luck, shortly before winning the contest Lindsay Marie’s Bethany Mota haul video caught the attention of Bethany Mota herself. This one video alone got her about 30,000 subscribers in just three days within just a month of starting her YouTube channel. Now, three years later, Lindsay Marie has currently over 300K subscribers and 14.6 million video views.

“I always have to remind myself when I see someone doing really well that it’s their turn. They deserve that. I should be happy for them and I know that my time will come eventually.”

However, everyone knows it takes more than just luck to have a successful YouTube channel. And anyone who has a YouTube channel knows that sometimes content creators do find themselves running out of video topic ideas.

So, how does one rise to the situation and break out of that slump? Stay tuned and find out how to research video topic ideas like Lindsay Marie to get your creative juices pumping.

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Oct 24 2019

55mins

Play

Taking the Leap to Do YouTube Full Time and How It Changed Her Life with AmandaRachLee

Podcast cover
Read more

If you could work on YouTube full time, would you take that leap of faith? Our guest, Amanda Lee, went with her gut and decided to do just that!

"It's kind of nice when what other people enjoy, and what you enjoy, lines up."

19-year old Amanda first started her YouTube channel when she was only 15 years old. She attended an art program in high school and, although art is definitely her number one passion, YouTube became a place for her to get away from art when it felt too suffocating. She started doing DIY and fashion and beauty videos and had about 60k subscribers when she graduated high school in August 2016.

As an artist, Amanda felt like she could do a lot more on her channel. So, she decided to take a year off from school and do YouTube full time. She then made the conscious decision to rebrand her channel and strategize her content. By January 2017, she hit 100k subscribers. And when she transitioned into art and started her bullet journals, they became so popular that she has now gained more than 400k subscribers and 17 million views.

"Find your groove, and once you do, it's enjoyable on both ends of the spectrum."

Amanda first started her channel to get away from art but now it's what her channel is known for. She has definitely come full circle and you can too! If you have something you love and that you're truly passionate about, you might want to take that leap of faith and do YouTube full time!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Oct 17 2019

1hr 5mins

Play

The Truth About What It Takes To Succeed on YouTube with AlexandrasGirlyTalk

Podcast cover
Read more

While some YouTube videos go viral and catapult their creators to instant popularity, it takes more than a viral video to call yourself a success. So, what does it really take to succeed on YouTube? With a plethora of videos coming from YouTube content creators all over the world, how can you gain audience loyalty and support?

“At the end of the day, it’s the people that enjoy your videos that you’re making them for.”

Find out the answers to these questions from 23-year-old beauty expert, Alexandra, as she shares her YouTube journey and tips for how to succeed on YouTube. She started her YouTube career right out of high school at age 18, and her channel, AlexandrasGirlyTalk, has been a tribute to her younger, more awkward self who had a budding curiosity for all things girly.

“There’s so much negativity that can happen by being on YouTube, but there’s also a lot of good.”

She used to get made fun of for being and looking different so, she started experimenting with her looks. This led her to realize that she’s not the only girl who wants to know how to take care of her looks and how to take control of her beauty so, she started making videos. Now, Alexandra currently has 1.9 million subscribers and 222 million video views.

“If you really believe in what you’re saying, you definitely want people to see what you have to say.”

How has Alexandra managed to succeed on YouTube?

Well, Alexandra says that first, you need to figure out what makes you unique. You have something valuable about you that you can share with people. Once you’ve found a way to communicate that in your videos, you’ll have taken the first step on the path to success.

“It becomes a monster of a thing that’s so beautiful but also so ugly when you don’t stay true to what you want.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Oct 10 2019

57mins

Play

An Inside Look Into How YouTuber Emzotic Grew From 1,000 Subscribers to 300k in Less Than 8 Months with Emma of Emzotic - Part 2

Podcast cover
Read more

If you’re looking to get inspired to take that step into the YouTube world and make your mark in the vlogging industry, then the Beauty and the Vlog Mastermind success story of Emma of Emzotic is one that you should definitely listen to! In Part 2 of my interview with Emma, she continues to share with us lessons learned from her journey and how she overcame every challenge to get to where she is today.

“You have to follow your heart, not the trends.”

Emma is a 29-year-old self-confessed lover of exotic animals. She used to travel all over the United Kingdom, giving animal-themed presentations in schools with an array of exotic creatures. After making a life-changing career move and becoming a full-time YouTuber, she has become a ‘Digital Animal Educator,’ educating and entertaining a larger audience through her YouTube channel, Emzotic.

“The best thing that you can do is to embrace who you are.”

Emma enrolled in the Beauty and the Vlog Mastermind and was able to open her eyes to her potential and the value of her uniqueness that she can share with the world. She has become that magnetic persona on camera who continues to build her tribe, attracting audiences of all ages from all over the globe! Now, Emzotic has nearly 300k subscribers and continues to take YouTube by storm!

“I’m not interested in building my numbers; I’m interested in building my community.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Oct 03 2019

1hr 2mins

Play

The Power of an Influencer Community with Annie Spano

Podcast cover
Read more

How important is it for an influencer to have a support system? Wouldn’t it be great if you were a part of an influencer community that empowers you as you pursue your passion and turn it into a business? Let’s find out in today’s episode as we explore the power of an influencer community with Style Collective’s Annie Spano.

“We’re just trying to make a difference in the world through our craft and our passion.”

Style Collective is an influencer community for women to connect, grow, and learn how to be successful bloggers and entrepreneurs. Prior to starting Style Collective, Annie had been in a toxic work situation in her corporate job after she had graduated from her MBA and realized she needed to get out. She felt the need to be around other people that were positive and inspiring. She also needed to be where she could be a leader and empower women.

She started her blog in October 2015 and did some consulting through it for a local boutique. She began to know other fashion bloggers that were starting at the same time and she connected with these women on a deeper level. She became best friends with some of them and she started a Facebook group for all of them to connect with each other, to share tips and ideas with each other, and encourage each other. Through that, Annie saw the power of an influencer community.

Now, Annie connects women from all over the world through community and empowers them to do what they love through leadership and influencer education. Annie is the host of the Becoming Fearless Podcast, blogs at anniespano.com, and is a public speaker.

“My tribe is influencers because they’re the same as me.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Sep 19 2019

30mins

Play

Money Making Strategies As An Influencer with Jessica Nazarali

Podcast cover
Read more

Do you wish you were making money as an influencer? If so, how can you turn your passion project or hobby into a full-time career? What are the odds of making money as an influencer? How can you become successful at it?

I am so excited for today’s episode because not only will we unlock the answers to these questions, but we’ll also talk about mindfulness, meditation, and positivity with our guest, Jessica Nazarali.

Jessica knew from an early age that personal development would be part of her life’s work. However, it wasn’t until she started a passion project – a blog and health food store in 2011 - that Jessica’s dream came to fruition.

“At the end of the day you just really need to believe in yourself and what you’re doing.”

After hitting it big with $7,000 in revenue during her 7th month of blog coaching and consulting, Jessica quit her job and went full time in her business. During the first year, she did a lot of one-on-one coaching, one-on-one consulting, and then she started creating products. Now, she has a flagship program, Business Mastery, that’s all about business building skills including how to sign consistent clients for coaches, consultants, and service-based entrepreneurs. She also has a coaching certification program, Coaching Mastery, and a personal development and mindset-based program, Personal Mastery.

“Content is so important and it’s how you stand out.”

Today, Jessica has managed to successfully combine her business with her desire to help people. Her It Girl Academy and It Girl Radio podcast provide guidance and coaching to women from different walks of life, all over the world.

“It’s really important that you stay motivated and you stay inspired, so you keep on going and you don’t give up.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Sep 12 2019

47mins

Play

Why You Don't Need To Be An Extrovert To Be Popular On YouTube with Silvia Reis of ellebangs

Podcast cover
Read more

"Don't try to be something you think people want."

YouTube is filled with bubbly and outgoing personalities who have become YouTube stars in their own right. However, having a YouTube channel is not exclusively for extroverts. If you have passion and knowledge to share, then what you actually have is the magic formula to become popular on YouTube!

One such popular YouTube influencer is Silvia Reis, who goes by the name ellebangs in her YouTube channel. She's a popular hair guru and a Redken trained hairstylist living in San Francisco who shares professional DIY tips about hair color, cut, and styling to help people get their dream hair while saving some money at the salon.

"Consistency gets people attracted."

Shy and reserved, Silvia's personality doesn't quite fit the mold of a typical YouTube influencer. However, because she's passionate about sharing her knowledge about hair, she started her channel with her husband about four years ago to teach people some of the things she learned herself going through cosmetology school and working at various salons in the Bay Area. She loves everything hair and makeup and thought YouTube would be a good way to engage with other like-minded people. Currently, Silvia has almost half a million YouTube subscribers and 49 million video views.

"The audience I have, I want it to be super genuine."

So, remember, you don't have to reinvent yourself in front of the camera and suddenly become super bubbly and super outgoing to become popular on YouTube. Stay true to yourself and people will embrace you for who you are!

"Don't try to be something you think people want."

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Sep 05 2019

1hr 6mins

Play

How One Fitness Influencer Blew Up Fast on YouTube with Amanda Bucci

Podcast cover
Read more

Are you ready to take YouTube seriously and make that transition from your current job to being a full-time YouTube content creator? It’s not an easy decision to make, and achieving success on YouTube is certainly no easy feat. However, for fitness influencer, Amanda Bucci, making that transition was empowering!

"I wanted people to take some piece of value out of it at the end of the day."

Amanda Bucci made that transition and began having the time of her life! She was absolutely loving what she did, helping people with fitness through her videos that she was uploading at least five times per week! With her bikini competition series called “That Prep Life,” her YouTube channel subscribers went from 6k to 100k in only 6 months.

"Getting noticed comes from doing videos that potentially could go viral."

Growing up in Rhode Island, Amanda had no idea having a YouTube channel, and being a YouTuber, was even a thing. When she did finally get started on YouTube, it was by sharing her fitness journey, educating her audience, and gaining fast exposure in the fitness industry.

"I like to make sure I get a good mix of informational versus vlog videos."

Amanda has now branched out to start her own podcast and showing others how to grow their own personal brands. She is passionate about fitness, business, and self-development and wants to help ignite the fire of millions by sharing her knowledge and leading by example.

"YouTube is obviously an amazing vehicle to get clients, to get business."

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Aug 29 2019

1hr 2mins

Play

iTunes Ratings

280 Ratings
Average Ratings
260
9
3
4
4

Yes! Love this new find!

By piskopri - Dec 21 2019
Read more
I am not sure how I found this but I’m so glad I did! I’ve been trying to for almost a decade start my YouTube channel and have had so many questions and a lot of self doubt! This podcast is so informative and such a gem. Going to binge listen to it all!!!

Good practical podcast.

By jv1948 - Sep 26 2019
Read more
As a business person YouTube podcast are far fetched generally. This one is worth your time!