Cover image of Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
(79)
Business

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Updated 17 days ago

Business
Read more

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

Read more

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

iTunes Ratings

79 Ratings
Average Ratings
73
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
Read more
I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Everything you need from a podcast!

By Natalimka - Dec 14 2018
Read more
Lorraine's podcast is literally everything you would ever need from a podcast on entrepreneurship for women - incredible personal stories, insightful career details, inspirational facts that drive me as a listener further in my self development journey. So much motivation from one episode is totally worth the listen!! Thank you Lorraine for being an knowledgable, witty and simply incredible host!!

iTunes Ratings

79 Ratings
Average Ratings
73
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
Read more
I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Everything you need from a podcast!

By Natalimka - Dec 14 2018
Read more
Lorraine's podcast is literally everything you would ever need from a podcast on entrepreneurship for women - incredible personal stories, insightful career details, inspirational facts that drive me as a listener further in my self development journey. So much motivation from one episode is totally worth the listen!! Thank you Lorraine for being an knowledgable, witty and simply incredible host!!
Cover image of Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Latest release on Oct 15, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 17 days ago

Rank #1: Sara Emilia Bernát on the Future of Sustainable Luxury Fashion (Plus The 3-Step Market Analysis Training Every FEST Founder Needs Right Now)

Podcast cover
Read more

Look ahead, how will the state of the world change fashion -- and the business of fashion -- forever? If you're like me, thinking about what's next can be inspiring and motivating. For businesses, the changes up ahead in consumer behavior, spending preferences and what's considered valuable in the first place are inevitable. But what will they be? 

This week's guest, who went from high fashion modeling to studying fashion's ties to culture in some of the best fashion-driven academic institutions there are, has spent years studying the ways people relate to luxury. When the economic crisis of 2008 changed lives around the world, a cultural shift towards internalized luxury soon followed, she argues. Green smoothies and juice cleanses anyone? How about super popular celeb-backed online brands tied to clean living strategies? You get the point. As we emerge from the global pandemic, luxury will shift again. Hear where she's convinced it's going and how that related to sustainability on this week's episode of the Spirit of 608 podcast.

Listen for a fashion industry insider's journey to academic success in the field, as well as predictions for the future of consumer behavior (hint: sustainability is going to play a major role). Along with that, an added bonus at the end of this episode is our guest's 3-part Market Analysis training. She'll walk you through why every FEST brand needs a proper market analysis and how to do it in three easy steps you can start this week.

Meet this week's guest, Global Luxury Brand Strategist Sara Emilia Bernát

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

LinkedIn: Sara Emilia Bernat

How Luxury Transformed From Opulence to Populace And What It Means For Brands

Budapest Central European Fashion Week

Chanel

Dataporte

The Business of Fashion

The Fashion Law

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

May 28 2020

1hr 5mins

Play

Rank #2: Six Ways Ethical Brands & Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR

Podcast cover
Read more

At a time of year that an often feel hectic and full of so many things to take care of, this show keeps it simple with practical, easy-to-implement tactics you can start right now to earn more media coverage and gain more visibility for yourself and your brand in the weeks and months ahead.

Some are so easy to do that they may even feel like fun. And the best part? You don't have to do all six at the same time to make significant progress in your DIY PR and media outreach strategy. You'll get value out of this episode whether or not you're actually planning to formally pitch the media on news you have coming out early next year. Along with concrete, no-brainer steps you an take to help journalists find you without the help or expense of a PR agency or PR professional, this show walks through strategies that have the added benefit of connecting you with more allies in your community, new customers and collaborators for future partnerships.

Not only the final episode of 2018, this week's show is also the last before our annual January hiatus. Thank you for following along this year, and we'll see you in February. In the meantime, dive into the show archives for 165 more episodes focused on the future of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

This week's solo episode is the latest in our media strategy series created to help you amplify your brand and grow your visibility. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Plain and simple, I'll walk you through six easy, practical ways you can earn more media coverage and increase your visibility without the expense of a PR agency or costly PR professional. 

How you'll be inspired

These days, everything is changing. And while that can be daunting information to digest (help! so much to learn), it's actually really good news for FEST founders. Instead of the old methods of landing media coverage, which could easily leave you at a disadvantage without formal PR representation, more and more members of the media are using social media, personal networks, email newsletters and other previously unconventional methods to source information, interviews and products for the content they are creating. 

What you'll tell your friends

Have you heard the Spirit of 608 podcast? This week's show is all about simple ways you can reach the media without a PR agency. Also, the show reminded me that I need to get more visible in 2019. Check it out on the Spirit of 608 podcast. 

Resource of the week

PressDope's The Dope List: Want media opportunities, places to pitch, event discounts and partnership opportunities curated just for you? Every Thursday, the Spirit of 608's sister business, PressDope, sends out an email with The Dope List. Recent emails have included opps like Shark Tank auditions, a new web series looking to feature entrepreneurs on Entrepreneur.com, blogs looking for guest contributors, a new online marketplace seeking sustainable brands to partner with, accelerator program deadlines, calls for speakers and much more. Sign up to get it here.  

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 26 2018

29mins

Play

Rank #3: Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand

Podcast cover
Read more

She made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company that's not only become a certified B Corp, used non-traditional models in its ads and incorporated organic cotton, but has also implemented numerous social initiatives and programs and vowed to use only eco-positive textiles by the year 2020.

Meet this week's guest, Eileen Fisher, Founder of Eileen Fisher.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Big brand names and fast fashion labels are often pitted against sustainable, ethical fashion brands and framed as the enemies, but more and more we're seeing experts point out the different things each brings to the table - and how they both have the potential to help push fashion into a better place in their own unique ways. In this week's episode of the Spirit of 608 podcast, you'll learn how Eileen views the different roles large brands and emerging, independent labels play in the wider push to bring ethical apparel mainstream. 

How you'll be inspired

Not every head of company generating hundreds of millions in sales annual works from dawn to dusk. In fact, as Eileen says, putting boundaries around her hours by working from home, stopping at 5 p.m. most days and even earlier on others meant she could spend more time with her kids, stay sane and - yes - have a life outside of her business. 

What you'll tell your friends

Okay get this, the Eileen Fisher brand is phasing out its best-selling fabric by 2020 because it doesn't meet their standards for eco-friendly fabrics and sustainability. It's a risky move and a definite business challenge for a successful, well-known fashion brand, but is that stopping the company? No way. Eileen says on the Spirit of 608 podcast this week that might be an impossible idea for other brands out there is just a new problem to solve for her company and part of their future vision to use only eco-positive textiles. 

Resource of the week

Meditation: Once again, meditation crops up as the resource of choice from an uber-successful female entrepreneur. Says Eileen: just taking 10 minutes of your day to meditate can make all the difference and can help realign and reorient your thoughts, especially before meetings.  

Connect with Eileen Fisher

Website: eileenfisher.com

Facebook: https://www.facebook.com/EILEENFISHERNY

Instagram: @eileenfisherny

Twitter: @eileenfisherny

Pinterest: https://www.pinterest.ph/eileenfisherny/

Mentioned in this episode: Inside Eileen Fisher's employee stock plan Eileen Fisher: ‘When Was Fashion Week?’

Eileen Fisher Company

Textile Exchange

We The Change: Women Together

T-shirt motto: We the Change: Women Together.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Oct 23 2018

49mins

Play

Rank #4: so608 Recycle: Ethical Fashion Pioneer Eileen Fisher on Working from Home + More (Plus, Making Masks)

Podcast cover
Read more

This week, we're bringing back one of our most popular episodes of all time with one of the ethical fashion movement's best-loved pioneers. Her thoughts on working from and her frankness about building a business during life's challenges are especially relevant right now, as is her participation in face mask-making efforts in her home state of New York.

Originally shared in the fall of 2018, this conversation reveals how she made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company that's not only become a certified B Corp, used non-traditional models in its ads and incorporated organic cotton, but has also implemented numerous social initiatives and programs and vowed to use only eco-positive textiles by the year 2020.

Meet this week's guest, Eileen Fisher, Founder of Eileen Fisher.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Eileen Fisher

Facebook: https://www.facebook.com/EILEENFISHERNY

Instagram: @eileenfisherny

Twitter: @eileenfisherny

Pinterest: https://www.pinterest.ph/eileenfisherny/

Inside Eileen Fisher's employee stock plan Eileen Fisher: ‘When Was Fashion Week?’

Eileen Fisher Company

Textile Exchange

We The Change: Women Together

New York Fashion Icons Embrace Cuomo's Coronavirus Mask Challenge

Eileen Fisher Making Masks and Other PPE in Irvington

Eileen Fisher Comfortable Basics

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Apr 09 2020

42mins

Play

Rank #5: How to Market Through the Mayhem (Part II): These Ethical Brands Making It Work Right Now Will Inspire + Motivate You

Podcast cover
Read more

Welcome to the second show in the Spirit of 608 sharing + support series. For this episode, we asked FEST brands and businesses to submit messages, news, promos and deals so we could help share and support what they're working on at a time when, more than ever, small businesses need support and those of us seeking to stay visible and market during the mayhem need inspiration.

Listen to the podcast for proof it's possible to keep moving forward as a small business right now. Let the ideas and messages from other FEST founders inspire you to take action, connect with your customers and stay motivated. We hope that hearing how are others are dealing right now will help you pick up a few fresh ideas -- and at the same time find a business you want to support or a deal you want to take advantage of (I know I found several).

There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it's like to be where you are right now. 

We'll also be sharing the deals and offers on Instagram this week and next. Visit us there for more -- and visuals to go with the brands' messages on the show. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

FlyDog Yoga

Spirit of 608 FEST Business Support + Sharing

FEST Businesses and Brands

Part one: listen to EP 214 here.

SENSE of SHELF

RISE Creative Co.

milo+nicki

VENIM

Jessica Redditt Design

Malia Designs

Pure Colour Baby

SixChel

M. PATMOS

The Fashion Business Coach

THIRD LAW

Purse & Clutch

Vivid Element

Opaline Hue

LIYA Collective

Green Story

Part two:

Earth Warrior:

Use the promo code bethechange at checkout to get 15% off your Earth Warrior purchase.

Earth Rewards

Vedalia Living Inc. 

Ponch

Filbert

Goshopia

Be Kind Vibes

Recreative Apparel

Hive80

Thicket

Conservationista

glōu

Limnia

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

May 14 2020

40mins

Play

Rank #6: How Karla Mora Launched Sustainable Fashion's New Eileen Fisher-Backed Venture Fund to Fuel the Future of Fashion

Podcast cover
Read more

What is the future of sustainable fashion? Ask this week's guest, and she's likely to tell you it's about a lot more than consciously-made clothes. In fact, as the founder of a new venture fund backed by none other than Eileen Fisher herself, the FEST-ive voice we'll be hearing in this episode of the Spirit of 608 podcast is quick to explain how - and why - innovations that go beyond what's hanging on the racks are the drivers of change she and the fund she started earlier this year are focused on.

Meet this week's guest, Karla Mora, Founder of Alante Capital.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

What does an investment firm like Alante Capital look for in an entrepreneur? For one, commitment. No only is Karla focused on an entrepreneur's staying power, she's also looking for those well-honed listening skills. Why? Listening to criticism is a lot like listening to market feedback, says Karla, and how you handle it can determine whether or not your business can succeed. In this episode, Karla talks about the skills and traits she looks for in every entrepreneur.

How you'll be inspired

Spending some time in a different place can often help you clear your mind and give you a clean slate to solve new problems. Listen to Karla explain how her journey to Costa Rica, where she lived a year, allowed her to escape the noise of the big city and let her think incubate what became Alante Capital.

What you'll tell your friends

Okay, this might shock you, especially how obsessed with slow fashion I am, but maybe we need to stop categorically hating big name brands. After all, they're likely to be the ones who are able to create real systemic change in the apparel industry by shifting to more sustainable, ethical and environmentally conscious practices. Yeah, I know, I thought we were supposed to totally boycott anything but small, independent companies, but Karla's perspective shows just why biggest ball of all in the fashion industry may very well still be in the court of the likes of Nike, Adidas, Levi's, Gucci and similarly established brands.

Resource of the week

Karla likes to keep her apps simple: GChat for easier communication, Boomerang to make sure she's on top of her emails, and Grammarly to make sure her grammar is on point when she does get to those emails. This girl's got her priorities in the right place!

Connect with Karla Mora

Website: www.alantecapital.com

Facebook: https://www.facebook.com/alantecapital/

Instagram: @alantecapital

Twitter: @AlanteCapital

Mentioned in this episode:

How I Built This Podcast

International Coffee Organization

Building Markets

Peace Dividend Trust

Elios Foundation

Village Capital

Nike

Adidas

Karen Group

Gucci

Stella McCartney

Levi's

Patagonia

Eileen Fisher

GChat

Slack

Boomerang

Grammarly

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld

Mission in a Bottle

Honest Tea

Zoom

Serial

T-shirt motto: Be patient and persistent. Listen to your intuition and do not act out of fear.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 17 2018

58mins

Play

Rank #7: Five Quick Hacks To Instantly Beautify Your Social Media Photography

Podcast cover
Read more
This week's episode dives into social media photography and the five things I learned that instantly beautified digital photos while working on the Image Pop studio in Charlottesville, VA.

Learn how to instantly up your social media photography game by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

In this episode, I share the top five things I learned through trial and error that completely changed how my social media photos look -- and how I feel about sharing them.

Mentioned in this episode:

Instagram

Spirit of 608 Episode 146

M Studios

Sophia Bain Photography

Image Pop

Amazon

Afterlight

VSCO

Facetune

Retouch

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 15 2019

36mins

Play

Rank #8: How Ethical Lifestyle Influencer Molly Stillman Created Her Most Profitable Year Ever - In the Midst of Personal Tragedy

Podcast cover
Read more

How can entrepreneurs thrive in the midst of personal or professional upheaval? It's a question that's been on my mind over the last year, and it comes into this week's episode in a major way. On the show, you'll hear how one well-known ethical fashion influencer with a popular lifestyle blog and business podcast not only survived a series of person tragedies last year, but managed to thrive in spite of them, thanks in large part to the solid systems and processes she had set up in her business beforehand.

Meet this week's guest, Molly Stillman, Founder of Still Being Molly and the Business with Purpose podcast.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Working with influencers can be one of the most effective ways for emerging brands to reach new audiences, but developing meaningful partnerships can be tough on both sides. In this episode, we look at Molly's approach to working with ethical, sustainable and socially-responsible brands -- you'll find out what works best for her brand partners, how to work with her and other bloggers and why long-term collaborations trump one-off sponsorships and ads every time.

How you'll be inspired

2018 was one of Molly’s most difficult years. Other than ups and downs in her business, she suffered back-to-back tragedies that deeply affected her ability to work for months on end. However, as Molly shares, 2018 was the most profitable year for her business -- ever. How did that happen? In this episode, Molly shares her tips on keeping your business going, even when you feel like you can’t.

What you'll tell your friends

I was listening to the Spirit of 608 podcast this week, and I absolutely cannot believe how Molly made it through one of the most difficult seasons of her life while also managing to have her most profitable year in business ever. I have so much respect for this girl and her resilience. Plus, her tips for brands that want to work with ethical fashion and lifestyle bloggers are golden.

Resource of the week

Cladwell: If you've seen the 90's movie Clueless and always wanted Cher's interactive closet, there is indeed an app for that -- and Molly loves it. Cladwell mixes and matches clothes from your wardrobe based on styles you like. Molly absolutely loves it!

Connect with Molly

Website: Still Being Molly

Podcast: Business with Purpose

Facebook: https://www.facebook.com/stillbeingmolly

Instagram: @stillbeingmolly

Twitter: @stillbeingmolly

Mentioned in this episode:

Finding Your Purpose and Your Person with Molly Stillman of Still Being Molly

Rockwood Furniture

LiveJournal

The Onion

Business with Purpose

Lara Casey

Walmart

Google Analytics

Elegant Tees

Ecocult

Squarespace

Cladwell

Audible

Libby

Born A Crime by Trevor Noah

Podcast Movement

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Feb 14 2019

1hr 4mins

Play

Rank #9: Putting Brand DNA Before Dollars with The Fashion Business Plan Author Bako Rambini

Podcast cover
Read more

In this week's episode, we have the first princess to grace the Spirit of 608 podcast - and the first guest with a finance background to tell us to stop and think about something more than numbers and money in order to build a brand that will attract enough of an audience to, you know, produce impressive numbers and money. Not sure how that works? Curious why this week's guest says locating brand DNA matters even more with a fashion business than in other industries? Want to know how you get to be a princess in this day and age? It's all coming up on this week's show.

Meet this week's guest, Bako Rambini, Author of The Fashion Business Plan.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

There's nothing that speaks more to an audience than a brand's authenticity. But does authenticity mean showing everything? Not necessarily. Take it from Bako: you don't have to make every single aspect of your brand's creation story or inspiration a part of the public message. Instead, this fashion business expert advises, you're better off identifying which parts of the full story are likely to resonate with your audience the most. And that's also a large part of why she encourages entrepreneurs to build a community before they launch a product. You'll hear more on that in the full episode.

How you'll be inspired

It's easy to prioritize revenue, cost of customer acquisition, P&L and other crucial numbers as you make your biggest business decisions, but Bako says not so fast: nothing is more important than a brand's DNA -  you know, that thing that makes a brand tick, its driving force, what makes it unique? Yeah, that. She believes in the importance of brand DNA so wholeheartedly that instead of drilling down on numbers, this financial industry veteran Bako starts the business planning process by focusing on a brand's DNA long before looking at numbers. Next, she helps her clients build stories and ideas around the core DNA. The outcome? A cohesive brand identity that can support the numbers that come next.

What you'll tell your friends

Have you ever met a princess from Madagascar? Now's your chance. Well you will on this week's episode of the Spirit of 608 podcast. Along with , Bako Rambini is a princess from Madagascar. Being a princess does come with its own challenges, especially when balancing cultural traditions with progressive ideas in the industry, as Bako shares in this episode.

Resource of the week

Asana: One of the most popular team management apps, Asana allows individuals and teams to map out projects and stay on top of what's coming up next. Speaking of looking ahead, Bako doesn't just have her weeks and months planned on Asana, but her entire year.

Connect with Bako Rambini

Website: fashioncrossfunctional.com

Facebook: The Fashion Fix: Facebook group 

Mentioned in this episode:

The Fashion Business Plan by Bako Rambini

Inside Chanel - where you can see how Chanel uses its brand identity

Free guide: How to start a clothing line

Instagram

Chanel

Etsy

T-shirt motto: Channel your inner princess.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 24 2018

58mins

Play

Rank #10: All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.

Podcast cover
Read more

We're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday? Who better to come talk to us about all things branding than a woman who escaped the corporate fashion world to work one-on-one with ethical and sustainable apparel brands and small businesses from her home base in Charlotte, NC?

Meet this week's guest, Marisa Flacks, Founder of RISE Creative Co.

What you'll learn

Why ethical brands, specifically, can get a branding boost from understanding a little about anthropology. Marisa brings her training in anthropology to the brand strategies she helps create for her clients and, in so doing, helps them take cultural issues into account when they're developing their messaging and positioning. Okay so what does that mean? You'll hear more on the show, obviously, but just think about the complex web of concerns that comes up when you're talking about the treatment of workers in, say, manufacturing facilities in developing countries? Or how perspectives on child labor could be different depending on the world in which you live? Marisa is adamant about talking through things like that as the strategy develops - instead of just slapping a green-washed approach onto a company's messaging and calling it done.

How you'll be inspired

Putting yourself out there is a scary thing for most people (it's been disproven, but there's the oft-quoted stat about public speaking freaking people out more than death). While the thought of being the public face of your company might sound deliciously great for some entrepreneurs, others are beyond uncomfortable with it and put all the attention on their products instead. During our chat, Marisa says that while either preference can work, there is a real benefit to making things personal. Your customers and people watching your brand are, after all, the exact people you're trying to convince to get so interested in what you're doing that they'll give you money for it. No surprise that a down-to-earth message straight from the founder is often just be the thing to get people hooked on more than your product and draw them into the world that you're building through your business.

What you'll tell your friends

Oh so you're having trouble with branding? This branding expert I heard on the Spirit of 608 podcast said, when that happens, you need to check your core message. Examine your why. She said that nothing is more important than a brand's  story or "why" behind what they do. But zero in on this "why," you'll be much closer to locking down your target audience, forming an effective marketing strategy and creating solid content around your brand. Find out more in the full episode.

Resource of the week

Business Boutique: Along with usual suspects like Asana and Google Drive, Marisa recommends The Business Boutique program to newcomers to the entrepreneurial scene.

Connect with Marisa Flacks

Website: risecreativeco.com

Facebook: https://www.facebook.com/risecreativeco

Twitter: @risecreativeco

Instagram: @risecreativeco

Mentioned in this episode:

The True Cost

Harper Wilde

Kickstarter

Pinterest

Asana

Business Boutique

Business With Purpose

The Strategy Hour

Straight Up Paleo

T-shirt motto: In a world of self promotion, promote others.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 08 2018

46mins

Play

Rank #11: What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

Podcast cover
Read more
In this week's episode, this New York startup founder is back to tell us what's happened since we first spoke, including how she's built a team and grown her company to hold the title of fastest-growing digitally native swimwear brand.

Oct 10 2019

47mins

Play

Rank #12: Sourcing Plant-Based Textiles from Overseas + Building a '19 PR Strategy with Nicki Patel of Ethical Fashion Brand Milo + Nicki

Podcast cover
Read more

In a combined Knowledge Drop and Media Strategy Session episode on the podcast this week, we hear from FEST founder Nicki Patel, whose ethical fashion collection features women's apparel - including enviable dresses that can be worn in multiple different ways - made using banana plant leaves and other non-fruit materials left over from growing the crop in India. As such, she's an expert at how a small, made-in-the-USA brand can successfully partner with overseas suppliers to create garments made from plant-based textiles. She shares her story and her knowledge with us in the show, so if you've been considering sourcing overseas, this is one episode you won't want to miss. At the same time, now a number of years into building her business, Nicki has a solid media and PR strategy, but she's wondering how to amp it up in 2019. I leave her with three actionable steps she can take to do just that.

Meet this week's guest, Nicki Patel, Founder of Milo + Nicki.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

When Nicki wanted to launch a sustainable fashion brand, exploring her Indian heritage led her to banana fabric - yes, it's fabric made from the non-fruit part of the banana tree. Despite challenges she's encountered along the way, Nicki stands by banana fabric as an excellent material to explore for FEST brands. Listen to the show to learn more about this plant-based textile and what to know when working with overseas suppliers as a small US-based brand. 

How you'll be inspired

It might feel like a daunting process to establish business with international suppliers. Nicki agrees that there are many challenges, but setting up a complex supply chain as a small business is a lot easier today than it has been in the past. Listen to the show to hear what Nicki says she learned along the way and why respecting cultural differences may be the key to a successful partnership.

What you'll tell your friends

Hey, I listened to this FEST founder's story about leaving her corporate job after health problems changed her life. She went out on her own and made it happen and is now designing her ethical fashion brand in Austin, TX, working with suppliers in India who make textiles using banana plant materials and having it sew in New York. It's a pretty inspiring story and tells you a lot about what building a fashion brand can loo like today. Check it out on the Spirit of 608 podcast. 

Resource of the week

Low-tech and lovely: Time for yourself. It can be so easy to check your mail or social media accounts, and yet so much harder to set your phone down and take time off. Nicki suggests having an activity that is totally unrelated to your business, just so that you can a barrier and reset when needed.

Connect with Nicki Patel

Website: milonicki.com

Facebook: https://www.facebook.com/milonicki

Instagram: @milonicki

Twitter: @milonicki_

Mentioned in this episode:

Banana Republic

Converse

Stitch Fix

Factory 45

Conscious Chatter

How I Built This

T-shirt motto: Be you in a world of others.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 04 2018

1hr 11mins

Play

Rank #13: Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese

Podcast cover
Read more

Do you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you're going to love this week's conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a company that's amassed diehard fans with its boho chic festival-inspired take on style, grown 300 percent year over year and graduated from its beginnings on a rack in her mom's living room to a Los Angeles warehouse. Add in the fact that she's a master thrifter who's turned repurposed vintage denim into a core part of her business and wasn't afraid to hop in her car and go campus-by-campus in her early days to bring her brand to as many California college girls as she could, and you will see why I was thrilled to showcase her perspective on the Spirit of 608 podcast this week. It's a perfect-for-summer story that will inspired you to keep at it even when life brings the heat.

Meet this week's guests, Demi Marchese, Founder of 12th Tribe.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn

Word-of-mouth, grass roots brand building is alive and well. For proof, look no further than 12th Tribe's story. When Demi wanted to get the word out about the clothes she was selling to twenty-somethings seeking the festival look, she hit the road to host impromptu pop-ups at California colleges and universities. Holding 30 different events in 30 days at one point during the early months of her business, she dressed and styled hundreds of women - and would even meet customers in grocery store parking lots or on the side of the highway to get the job done. And yes, social media came into play as one of the chief ways to get the word out about her next event, but it was her hustle and willingness to show up strong to serve her customer in person that led her to the next level.

How you'll be inspired

Demi ditched her plan B and walked away from high-profile styling gigs (she worked with the likes of Bea Miller, Christen Press and Nick Jonas, to name a few) to pursue her 12th Tribe dream. "I just knew my mind was so committed to something else," she says of turning down those job offers during the show. "I'm not someone who's going to put in half the work for something that I want to see come out 110 percent." Do you have a plan B? What if it's the very thing holding you back from the entrepreneurial leap you want the most?

What you'll tell your friends

Have you heard about the 25-year-old founder of 12th Tribe? When she broke up with her significant other and didn't get the job she was dying for, she started a business that led her to style hundreds of women in her special brand of festival fashion and then went on to grow her ecommerce site into one beloved by boho chic twenty-somethings and an Instagram fan base of over 80K. You'll hear how this young entrepreneur is well on her way to creating her own mini-empire in this week's episode.

Resource of the week

Paulo Coelho's The Alchemist: She may be tech-savvy and very much dialed into the here and now, but Demi skipped the apps and tools many founders who come on the show recommend to suggest putting down your phone in favor of good, old-fashioned pen, paper and books, including Coelho's classic read.

Connect with Demi Marchese

Website: 12thtribe.com

Facebook: https://www.facebook.com/12thtribeshop

Twitter: @shop12thtribe

Instagram: @shop12thtribe

Pinterest: https://www.pinterest.com/12thTribe/

Mentioned in this episode:

About Demi Marchese

Zara

Lyst

Forever 21

Magic

Wholefoods

Levi's

Nordstrom

ModCloth

Nasty Gal

CoverGirl

Christen Press

Ted Talks

Tim Ferriss

The Alchemist

The Code of the Extraordinary Mind

T-shirt motto: Be fearless in the pursuit of what sets your soul on fire.This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jun 19 2018

50mins

Play

Rank #14: How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now

Podcast cover
Read more

We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19.

There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it's like to be where you are right now. 

We'll also be sharing the deals and offers on Instagram this week and next. Visit us there for more -- and visuals to go with the brands' messages on the show. If you'd like to submit a deal or message, you can still do so here.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

Previous Spirit of 608 podcast episodes mentioned on the show this week:

So608 Ep 141: All About Ethical Fashion Branding With Marisa Flacks Of RISE Creative Co.

So608 Ep 163: Sourcing Plant-Based Textiles From Overseas + Building A '19 PR Strategy With Nicki Patel Of Ethical Fashion Brand Milo + Nicki

So608 Ep 171: How SixChel's Dina Chavez Landed A Print Feature Story Read By 3.6M+

FEST brands and businesses

Sense of Shelf

RISE

milo + nicki

VENIM

Jessica Redditt

Malia Designs

Pure Colour Baby

Sixchel

M. Patmos

The Fashion Business Coach

Third Law

Purse & Clutch

Vivid Element

Opaline Hue

LIYA Collective

Green Story

Earth Warrior Lifestyle

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Apr 02 2020

35mins

Play

Rank #15: 15 Pro Tips for Pitching the Media, Getting More Press Coverage + Increasing Visibility This Fall

Podcast cover
Read more
If you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators.   And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners coming in in recent weeks asking about Fall media outreach strategy and how to get more Back-to-School and holiday press coverage, it was the perfect time to create a show to help hone your pitch strategy.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out 15 pro tips you can use anytime you pitch the media - or send a cold email of any kind to help grow your business. They're pulled directly from our soon-to-be-released new and improved complete PressDope Pitch Package with 20+ email pitch guides written for FEST brands to help DIY your PR.   Do you have your own strategies for cold emailing and networking with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

Jul 25 2019

41mins

Play

Rank #16: The Conscious Closet, Media Life and Making a Profession Out of a Purpose with Author and Ethical Fashion Pioneer Elizabeth L. Cline

Podcast cover
Read more

If her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages.

Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. On this episode of the Spirit of 608 podcast, we talk about The Conscious Closet, Elizabeth's life as an author and entrepreneur and how FEST founders can learn from her experience to not only grow their visibility and businesses, but also make changes in the problematic, but promising global fashion sector.

Meet this week's guest, Elizabeth Cline, author of The Conscious Closet.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Elizabeth wants to help people feel empowered and like they're part of the solution.

Aug 30 2019

1hr 3mins

Play

Rank #17: How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear

Podcast cover
Read more

In the final Spirit of 608 podcast episode before the August break, get ready for a conversation that rocks. Seriously. This week's guest is not only a FEST founder who relies on upcycling thrifted garments for the one-of-a-kind garments she creates. She's also the designer behind the eye-catching, other worldly bespoke stage wear you'll spot on some of the most loved heavy metal musicians and professional wrestlers out there today. Know nothing about either of these global subcultures? No problem. This week's guest has experienced the same challenges so many founders face and is not afraid to talk about them: from balancing art and business to learning how to manage employees and taking steps to scale.

 

Meet this week's guest, Kim Dylla, Founder of Kylla Custom Rock Wear.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn

First, heavy metal is alive and well. Second, there's a very FEST-ive female entrepreneur who's behind the stage wear donned by some of the scene's top music acts and performers. To get to where she is today, supporting herself through her bespoke clothing company Kylla Custom Rockwear, Kim has some golden advice for other female founders listening to this episode of the Spirit of 608 podcast: it pays to know your market inside and out. A metal fan and performer in her own right, Kim found her first customers after the stage wear she made for herself turned into requests from others. Fast forward to now, and she's the go-to creator for her signature brand of apocalyptic, war-torn denim and leather that can stand up to the demands of the stage. With customers in over 52 countries and apparel worn by the likes of Journey, Alice Cooper, and Machine Head, Kim didn't just stick to the metal niche. When pro wrestlers reached out with gear needs of their own, Kim jumped into ring to create for them as well. You'll see her work on the backs of pro-wrestlers such as Randy Orton and Braun Strowman, among many others.

How you'll be inspired

Kim's can-do, independent, hands-on approach to building her business is the exact kind of inspirational fuel that so many FEST founders crave as they work hard to sustain and grow their brands. Listen to this week's episode, and you'll hear how Kim sews using old school machines hunted down at thrift shops, combs secondhand stores for cast-off denim and leather goods she can repurpose into custom clothing and keeps a constant finger on the pulse of her own business. From creating garments to navigating tricky customer service problems, she's touching every part of her business - even when she's hauling her sewing machines on tour with musicians to make instant repairs backstage. 

What you'll tell your friends

How long have you been waiting to hear a successful entrepreneur tell you it's okay to sleep in? I was listening to the Spirit of 608 podcast, and Kim's proof that you don't necessarily have to have one of those chipper 5 a.m. morning routines to build a growing business. What's far more important is setting up work life so it actually works for you and your lifestyle. On the show, Kim says, “Figure out the way you want to live your life and take your business and structure it around that.” For her, that means eschewing the nine to five for afternoon and evening work hours that better harness her productivity and accommodate her night owl tendencies and later mornings. Sneak listen above and more on the show. 

Resource of the week

List:DailyChecklist: So you love a to-do list? Kim's resource of the week not only allows you to track your tasks, but also adds a layer of accountability by monitoring and grading you on productivity each week.

Connect with Kim Dylla

Website: www.kyllacustomrockwear.com

Facebook: https://www.facebook.com/kyllacustomrockwear

Instagram: @kyllacustomrockwear

Twitter: @KyllaCustomWear

Mentioned in this episode:

Kim Dylla makes killer clothes for everyone from metalheads to wrestlers

Creative Mornings

Joann

Kenmore

Singers

WWE

King Diamond

Wrestlemania

Bray Wyatt and Randy Orton

Pacific Blue Denims

Braun Strowman

FedEx

Magic Fashion Trade Show

Machine Head

QuickBooks

PayPal

List: Daily Checklist

Lyst

T-shirt motto: Rock your wardrobe rock your life.This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

Jul 30 2018

1hr 3mins

Play

Rank #18: Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship with Tinctorium Co-Founders Michelle Zhu and Tammy Hsu

Podcast cover
Read more

Indigo may sound benign because, well, plants (?!) right? Not so fast. As it turns out, the vast majority of today's denim gets its true blue hue from a synthetic process rich in harmful chemicals that create problems for water supplies and workers alike. On this week's episode of the Spirit of 608 podcast, you'll hear from two San Francisco startup founders using biotech to reinvent indigo - and with it, a better future for denim. Listen in to hear how a chance and completely non-apparel-related inquiry into an indigo alternative in a UC Berkeley lab led this team of co-founders to start a company -- and, we hope, an entirely new way of approaching the denim-making process thanks to the magic (okay, science) of microbes.

Meet this week's guests, Michelle Zhu and Tammy Hsu, Co-founders of Tinctorium Inc.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What to know

Curious about the co-founders' journey? Tammy worked on this technology during her PhD at UC Berkeley, while Michelle brings the business background and a family history in the denim and apparel biz. According to Tinctorium, "Everyone owns a pair of jeans - they’re a wardrobe staple. But the untold story in the denim industry is that the very substance that gives jeans their iconic look, indigo, is polluting our planet. Today, chemically synthesized indigo is the industry standard for dyeing jeans. It is made from petroleum, formaldehyde, and hydrogen cyanide. And because indigo isn’t water soluble, it requires the addition of corrosive reducing agents in equal parts to be applied as dye. These toxic chemicals in the denim dyeing process are hazardous for workers and ruinous to water sources. For the last century, this problem has persisted as the status quo, untold and unresolved. Existing solutions are either unscalable or insufficient - until now."

Luckily for the future, "We at Tinctorium have discovered a way to harness the power of biotechnology to enable sustainable indigo production. We figured out how to mirror a natural plant process within microbes to produce colors using completely renewable sources. We’re the sustainable solution for the future, and we’re taking on the denim industry to bring you cleaner jeans."

Linkage:

Website: tinctoriumbio.com

Facebook: https://www.facebook.com/tinctoriumbio/

Instagram: @tinctoriumbio

Twitter: @tinctoriumbio

Mentioned in this episode:

Indie Bio

AMA for Tinctorium on Reddit

Overdressed by Elizabeth Cline

DocSend

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 02 2019

55mins

Play

Rank #19: Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy's Rachel Kibbe

Podcast cover
Read more

When this week's guest started building her ethical fashion startup, she had high hopes for its future. But after years of hustle to grow her store, a well-known favorite among many stylish urbanites seeking cool clothes with a conscience, she started feeling uneasy about the future. She knew continued growth meant pushing for ever-bigger sales numbers or seeking out investors, who would no doubt want to see huge returns. But beating the drum of buy more, buy now, buy, buy, buy didn't feel right at all. In fact, there was a lot about continuing the business that was starting to feel off and out of alignment with her core values. But what to do? And where to go next? In a conversation that will inspire any entrepreneur who's reached an inflection point in her business and wondered the same, this week's episode lets you in on the story of a female founder who turned a dark era in her business into a new future that's more FEST-ive than anything she's done before.

Meet this week's guest, Rachel Kibbe, Co-founder of Helpsy.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.  What you'll learn

We first met Rachel Kibbe in Episode 35 of the Spirit of 608. (Man, how time flies!) Back then, Helpsy was an online ethical fashion shop. Today, they don’t sell clothes. Instead, they recycle them. Say what? Yup, Helpsy is now the largest textile collection company in the northeastern US. How exactly did this switch happen? Find out how Rachel changed directions in her business, why it made perfect sense to completely redirect a business she'd spent years building, and the pros and cons of turning an existing business into an entirely new brand in this week’s episode.

How you'll be inspired

Sometimes a business starts with passion, enthusiasm and love starts to sour. You know you need to do something different. But what? When Rachel started to rethink the future of the ecommerce startup she'd built through years of hard work, she moved back to her hometown to do some real soul-searching. Like it often does, fate intervened. Soon, a team of people she hadn't known before appeared in her life with a proposition - and with it, a whole new future for the Helpsy brand. Hear why Rachel couldn't continue the store so many people loved, and how it's turned into a new venture that she's proud to stand behind on the episode. 

What you'll tell your friends

Oh my god, have you ever felt guilty AF dropping your holey socks, old underwear and worn out clothes that should never see the light of day again into a clothing donation bin? Stop the self-loathing! I heard on the Spirit of 608 podcast that it's actually way, way better to put all of that stuff in a bin or give it away to an organization that accepts cast-off clothing vs. throwing it in the trash. Yeah, really. Companies like Helpsy and others around the country are actually set up to recycle old clothes in a variety of ways, including distributing them to thrift stores or businesses that turn unwearable clothing into industrial rags, carpet padding, insulation and other materials for commercial use. 

Resource of the week

G Suite: This week, our guest recs a good, old-fashioned favorite. For a remote team like hers, this Google business solution is a perfect and easy-to-use fit.

  Connect with Rachel Kibbe

Website: www.helpsy.co

Facebook: https://www.facebook.com/helpsyco/

Instagram: @helpsy

Twitter: @HELPSY_

  Mentioned in this episode:

LinkedIn

Lyst

Target

G Suite

Google Docs

Google Spreadsheet

T-shirt motto: Clothes aren't trash.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jul 17 2018

55mins

Play

Rank #20: Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY

Podcast cover
Read more

On this week's episode of the Spirit of 608 podcast, we hear from a FEST founder who witnessed a fashion manufacturer's shocking environmental damage early on in her career at one of top brands of the day. What she saw was something she never forgot. Fast forward through leaving corporate fashion to start her own ecommerce brand and arriving at today, and she's joined with other fashion industry insiders to create the change she wants to see in the world. Here's what that looks like: leveraging her background in the industry to manufacture a made-in-California, environmentally-conscious shoe with a low carbon footprint, then crowdfunding it to success. But not only that: her commitment to changing how footwear is made goes far beyond her own brand, as evidenced in a new Ethical Footwear Design Course she's helped to create in partnership with PENSOLE - the first training for designers of its kind.

Meet this week's guest, Mary Sue Papale, co-founder of Ashbury Skies + The BENDY.

  What you'll learn

Mary Sue Papale was working at one of the biggest brands of the 80’s and was enjoying a successful career in fashion when she suddenly witnessed something that changed her life forever. She saw firsthand the damage that the fashion industry levies on the environment - and more specifically, an entire lake. Find out how that experience has shaped her career - and future businesses on the show. 

How you'll be inspired

For so many entrepreneurs, the biggest challenge is not doing all the things - but really just trying to stick to one. If that's you, you'll draw essentialism inspo from listening to Mary Sue talk about the value of niching down to focus on one very special product. Hear why Mary Sue and her team chose this direction - and why it's working for them - on the episode. 

What you'll tell your friends

OMG, I was listening to the Spirit of 608 podcast today, and the woman on the show was talking about a lavendar lake, like from fashion industry dye runoff. I know it happens, but can you imagine just standing there looking at an entire lake that essentially became a chemical dumping ground so we can have cool looking handbags? It's crazy. But it led her to change the direction of her career and pioneer change - so inspiring! 

Resource of the week

One Million By One Million Mary Sue recommends this global online accelerator program as a place for mission-based entrepreneurs to head, thanks to its goal of nurturing one million founders to reach a million in annual revenue. 

Connect with Mary Sue Papale

Website: ashburyskies.com

Facebook: https://www.facebook.com/AshburySkies/

Instagram: @ashburyskies

Twitter: @ashburyskies

Mentioned in this episode:

Esprit

Nordstrom

Facebook

Google Ads

Amazon

Nasty Gal

Modcloth

Magic

eBay

Walmart.com

One Million By One Million

Medium

Facebook Ads

T-shirt motto: Ask me about the Bendy, a modern comfort shoe.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 28 2018

57mins

Play