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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

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Five Quick Hacks To Instantly Beautify Your Social Media Photography

This week's episode dives into social media photography and the five things I learned that instantly beautified digital photos while working on the Image Pop studio in Charlottesville, VA. Learn how to instantly up your social media photography game by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. What you'll learn In this episode, I share the top five things I learned through trial and error that completely changed how my social media photos look -- and how I feel about sharing them. Mentioned in this episode: Instagram Spirit of 608 Episode 146 M Studios Sophia Bain Photography Image Pop Amazon Afterlight VSCO Facetune Retouch Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

36mins

15 May 2019

Rank #1

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What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

In this week's episode, this New York startup founder is back to tell us what's happened since we first spoke, including how she's built a team and grown her company to hold the title of fastest-growing digitally native swimwear brand.

47mins

10 Oct 2019

Rank #2

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How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now

We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19. There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it's like to be where you are right now.  We'll also be sharing the deals and offers on Instagram this week and next. Visit us there for more -- and visuals to go with the brands' messages on the show. If you'd like to submit a deal or message, you can still do so here. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Linkage: PressDope by Spirit of 608 Instagram: @spiritof608 Facebook: Spirit of 608 Facebook Group: Join here. Twitter: @spiritof608 Previous Spirit of 608 podcast episodes mentioned on the show this week: So608 Ep 141: All About Ethical Fashion Branding With Marisa Flacks Of RISE Creative Co. So608 Ep 163: Sourcing Plant-Based Textiles From Overseas + Building A '19 PR Strategy With Nicki Patel Of Ethical Fashion Brand Milo + Nicki So608 Ep 171: How SixChel's Dina Chavez Landed A Print Feature Story Read By 3.6M+ FEST brands and businesses Sense of Shelf RISE milo + nicki VENIM Jessica Redditt Malia Designs Pure Colour Baby Sixchel M. Patmos The Fashion Business Coach Third Law Purse & Clutch Vivid Element Opaline Hue LIYA Collective Green Story Earth Warrior Lifestyle Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. Join PressDope On Task 30-Day DIY PR Accelerator.

35mins

2 Apr 2020

Rank #3

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15 Pro Tips for Pitching the Media, Getting More Press Coverage + Increasing Visibility This Fall

If you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators.   And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners coming in in recent weeks asking about Fall media outreach strategy and how to get more Back-to-School and holiday press coverage, it was the perfect time to create a show to help hone your pitch strategy.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out 15 pro tips you can use anytime you pitch the media - or send a cold email of any kind to help grow your business. They're pulled directly from our soon-to-be-released new and improved complete PressDope Pitch Package with 20+ email pitch guides written for FEST brands to help DIY your PR.   Do you have your own strategies for cold emailing and networking with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. Mentioned in this episode: Facebook: @spiritof608 Twitter: @spiritof608 Instagram: @spiritof608 Pressdope Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

41mins

25 Jul 2019

Rank #4

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The Conscious Closet, Media Life and Making a Profession Out of a Purpose with Author and Ethical Fashion Pioneer Elizabeth L. Cline

If her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages. Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. On this episode of the Spirit of 608 podcast, we talk about The Conscious Closet, Elizabeth's life as an author and entrepreneur and how FEST founders can learn from her experience to not only grow their visibility and businesses, but also make changes in the problematic, but promising global fashion sector. Meet this week's guest, Elizabeth Cline, author of The Conscious Closet. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Elizabeth wants to help people feel empowered and like they're part of the solution.

1hr 3mins

30 Aug 2019

Rank #5

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#so608 Recycle: Swoon-Worthy Secondhand Style Filing For IPO with The RealReal's Julie Wainwright

Need inspiration this week? Then listen to this episode of the Spirit of 608 podcast. Not only has this week's guest built a business that pushes fashion forward in a positive direction, her company -- which was originally featured on the show in its earliest days -- is filing for freakin' IPO people. It doesn't get much more FEST-ive than that. You can listen to the show for the current news, but here's what we said way back when: If luxury consignment and ecommerce run in similar circles these days, it's thanks in no small part to Julie Wainwright, founder and CEO of TheRealReal.  An early player in an arena that's become increasingly crowded in recent years, this female founder and startup veteran leads a company that's raised over $80 million in venture capital and has made a name of itself as a go-to for discounts on coveted finds from Chanel dresses and Hermes Birkin bags to looks inspired by the latest runway trends. Does the key to her entrepreneurial stamina and cool-amid-chaos demeanor stem from her years of experience building companies through the first dot.com boom to bust to now? That hasn't hurt, but Julie reveals she actually learned to triumph over stress at a much earlier age. Hear Julie get frank about her childhood and the misdiagnosed terminal illness in her family that shaped her future, as well as her career building companies selling products from software to preventive health tools and pet supplies on this episode of the podcast. Listen to the show for her perspective on problem solving (there's always a good solution), her start at Clorox, and what she always tells her board to keep the team on the right track. Meet this week's guest, Julie Wainwright, Founder of TheRealReal. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: The luxury business is a $1.5 trillion dollar industry, and TheRealReal is revolutionizing it one consignment at a time. The RealReal started small. Working at her kitchen table and visiting consignor homes with a U-Haul, leader CEO Julie Wainwright built The RealReal out of her own home. Today, it’s the premiere site for online luxury consignment with multiple locations across the United States that accept and ship product worldwide. Linkage: The RealReal: www.therealreal.com Facebook: https://www.facebook.com/TheRealRealPage Instagram: @therealreal Twitter: @therealreal Pinterest: @therealreal Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

40mins

4 Jun 2019

Rank #6

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From Small, Sustainable, Zero Waste Style in Dallas to Bravo's Project Runway with Lela Orr of Ferrah

If you've ever let who you think you are hold you back, then this week's episode is for you (stop doing that by the way). For example, say you're an introvert in Dallas building a small, luxury sustainable fashion brand with zero waste design principles. You might assume, like this week's guest did, that you're not the kind of person who should go on TV at all, much less a hit reality show like Bravo's Project Runway. But if you did that, well, you might be absolutely wrong. Take it from Lela Orr, who was quietly growing her brand Ferrah from her Texas home base and, for years, balked whens friends told her to try out for the show. A self-described chill girl with a no-drama attitude, she thought producers would pass on her application -- but she eventually decided to try out. And wouldn't you know it, turns out she fit right into the show and found an excellent new platform for her growing brand and its ethical values. Meet this week's guest, Lela Orr, Founder of Ferrah. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Ferrah is a Dallas-based 360-atelier and eco-luxury brand. Lela is the founder and creative director of the Ferrah brand. In 2019, Lela competed on season 17 of Bravo's Project Runway where she created high-fashion with a low carbon footprint. That's a fary cry from 2013,  when she was one of the only design students in her school with a luxury and sustainable fashion focus. Linkage: Ferrah: www.ferrah.co Facebook: @ferrahofficial Instagram: @ferrahofficial Pinterest: @ferrahofficial Lela Orr Project Runway Lela's upcoming events: SDG Summit 2019 REMODE 2019 Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

45mins

4 Jul 2019

Rank #7

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Meet the Renowned Streetstyle Photographer Behind Gem, the New Google of Secondhand Fashion

For fans of vintage and secondhand clothing with next to no time to hunt through all the things online to pin the good stuff down, this week’s guest has created nothing short of a true gem in the FEST space. In this episode, you will meet the New York-based, Finnish couple behind the new Google of secondhand style. Meet this week’s guest, Liisa Jokinen, founder and CEO of Gem App. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show’s success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Launched in the late spring of 2019 after almost a year in development, Gem is founded by husband-and-wife team Liisa Jokinen and Sampo Karjalainen, a Finnish-born couple based in New York City. As you’ll hear in the episode, Gem is really a marriage of their talents. Dig into their backgrounds, and you’ll discover that Liisa is a writer, fashion influencer and the renowned streetstyle photographer behind Hel Looks, NYC Looks and NYC Vintage Map.  For his part, Sampo is the accomplished developer who helped create the late 1990’s classic Habbo Hotel. Today, Gem brings together thousands of online stores and millions of products into one searchable site. The goal? Helping people to find the exact vintage and secondhand items they are looking for. In this episode, Liisa shares with the Spirit of 608 her love and connection to vintage clothing and how it led to the creation of the world’s most comprehensive and easy-to-use digital thrift store. Linkage: Gem App Facebook: @thegemapp Twitter: @the_gem_app Instagram: @gem.search Gem App on App Store Gem App on Play Store Gem Stories Liisa Jokinen Hel Looks NYC Looks NYC Vintage Map LENA Habbo Moves On Writing Well by William Zinsser Dreyer’s English: An Utterly Correct Guide to Clarity and Style by Benjamin Dreyer Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

53mins

24 Oct 2019

Rank #8

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Protecting Your Creativity, Changing Fashion and Authoring a Better World with Katie Patrick of How to Save the World

Get ready, this week's guest has probably one of the most intriguing careers in sustainability thought leadership imaginable. Not only is it full of creativity, it's full of brains, combining behavioral psychology with gamification and analytic thinking to bring new techniques for creating change to entrepreneurs -- including those in fashion. She's not only  the author of the book How to Save the World, host of its sister-podcast, and a speaker on the critical role of creativity, optimisim, and imagination in the craft of social and environmental change, she is also an environmental engineer and software designer. We're impressed that she's combined her passion for the planet and engineering background to  design "Fitbit for the planet" apps that help social impact entrepreneurs and sustainability professionals implement powerful data, game design and behavior-change techniques that create real and measurable change. Her approach is designed to sharply tap into an audience's motivational core. Listen in for her thoughts on social entrepreneurship and how she makes creating change a constant in her career.  Meet this week's guest, Katie Patrick, author of How To Save The World. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: As an environmental engineer with 20 years experience (experience that includes creating one of the first high-profile eco fashion shows in Australia), Katie has spent decades working to push for more social change in apparel and well beyond. Along with advocating, playing the social change game by, well, bring her own game: her expertise lies in gamification techniques that can tap into our motivational core, pursuit of happiness and behavioral psychology to influence us in positive ways. That's right, she can make saving the world into a game! Now, who wouldn't want to unlock all those achievements, right?  Linkage: Katie Patrick Facebook: @katiepatrickhello Twitter:@katiepatrick Instagram: @katiepatrickhello Pinterest: @katiepatrickfun LinkedIn: Katie Patrick YouTube: How To Save The World How To Save The World How To Save The World: The Remarkable Power Of Public Data How To Save The World: Why Creativity Will Save The World Eco Fashion Show 2007 Nudge: Improving Decisions About Health, Wealth, and Happiness Magic Leap A New Earth by Eckhart Tolle Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

58mins

19 Sep 2019

Rank #9

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Subscribing to Secondhand Style, Sobriety and Startup Life in Philly with And We Evolve’s Liz Funk

With the recent announcement of The Real Real filing for IPO, it's no question that secondhand fashion is having a serious moment. But for many of us, it's been more than a thing for more than a little while. In fact, for many listening, shopping secondhand and reveling in thrift store and vintage finds is a way of life. It is for me, and it's both that and a way of business for this week's guest, the founder of a Philadelphia startup curating subscription boxes of like-new secondhand clothing. Meet this week's guest, Liz Funk, Founder of And We Evolve. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: This week, you will meet Liz Funk, founder of And We Evolve, a style club and fashion subscription service for secondhand clothing in like-new condition. And We Evolve was born out of a passion for secondhand clothes - and Liz's desire to see secondhand style done differently. A proudly size-inclusive company carrying sizes from 0 to 30, And We Evolve aims to help women build wardrobes they love that reflect their unique style. Linkage: And We Evolve: https://andweevolve.com/ Facebook: @andweevolveco Twitter: @andweevolve Instagram: @andweevolveco Pinterest: @andweevolveco Stitch Fix Buffalo Exchange Dollar Shave Club Philly Startup Leaders wearwell Alice Alexander Lobo Mau Tesoro Elizabeth Cline: Overdressed Givenchy Jen Sincero: You Are A Badass Danielle LaPorte: The Fire Starter Sessions The New York Times: The Widows of the Plaza Hotel Evernew Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

1hr 2mins

20 Jun 2019

Rank #10