Cover image of Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
(75)
Business

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Updated 4 days ago

Business
Read more

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

Read more

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

iTunes Ratings

75 Ratings
Average Ratings
70
3
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
Read more
I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Really interesting

By hungryhungryhippony - Jun 08 2017
Read more
Really enjoyed these podcast episodes, original interviews, I learned a lot. Thank you.

iTunes Ratings

75 Ratings
Average Ratings
70
3
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
Read more
I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Really interesting

By hungryhungryhippony - Jun 08 2017
Read more
Really enjoyed these podcast episodes, original interviews, I learned a lot. Thank you.

Listen to:

Cover image of Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Updated 4 days ago

Read more

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

Rank #1: What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

Podcast cover
Read more
In this week's episode, this New York startup founder is back to tell us what's happened since we first spoke, including how she's built a team and grown her company to hold the title of fastest-growing digitally native swimwear brand.

Oct 10 2019

47mins

Play

Rank #2: Scrappy Startup Strategies for Sustainable Brand Building with Andrea Seemayer of A. Lynn Designs

Podcast cover
Read more

It's easy to spend your life reading, researching and listening to savvy advice for your future entrepreneurial greatness. But putting it into action? That's where it's easy to fall short. But not for this week's guest, a FEST founder who's quickly building a sought-after collection of core wardrobe basics made using materials that incorporate eucalyptus and other plant fibers while sticking it out at her (very enviable, as it happens) day job working with a top New York-based fashion brand. Listen to the episode to hear how she's putting sage business advice from female entrepreneurs such as Nathalie Molina Niño into practice everyday to build a lean, yet oh-so-stylish startup from the get go.

Meet this week's guest, Andrea Seemayer, Founder of A. Lynn Designs.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Resource(s) of the week

One especially for startup entrepreneurs: Leapfrog by Nathalie Molina Nino. Andrea says this book gives advice on lots of startup topics, including raising capital and making the right decisions.

Connect with Andrea Seemayer

Website: alynndesigns.com

Facebook: https://facebook.com/a.lynndesign

Instagram: @a.lynndesigns

Mentioned in this episode:

Leapfrog: The New Revolution for Women Entrepreneurs

Zac Posen

KettleSpace

Alice + Olivia

Rebecca Taylor

Marc Jacobs

Wix

Shopify

Squarespace

Ralph Lauren

Javits Center

Dreamers and Doers

Self Made ( FB Group)

FedEx

Fast Company

Women's Wear Daily

The San Francisco Chronicle

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Mar 07 2019

51mins

Play

Rank #3: 113: How Slow Fashion Pioneer Natalie Chanin Built Alabama Chanin + Where She’s Going Next

Podcast cover
Read more

Natalie Chanin didn't set out to build one of the most recognizable and beloved (not to mention multi-faceted) sustainable fashion brands out there today. In the beginning, all she wanted to do was produce 200 handsewn t-shirts. Soon, the longtime stylist was orchestrating a multimedia project that led her away from her career in New York and back home to Florence, Alabama to create the 2001 documentary Stitch and, next, her eponymous brand Alabama Chanin - and she's been there ever since.

What began largely as an experiment in handmade clothing became a establishment-busting reaction to modern apparel production. Starting first with her supply chain, Natalie has built a company from the ground up that has gained respect for its US cotton sourcing and ethical employment practices in an industry nearly wiped out during the 1980's. But she didn't stop there. Today Alabama Chanin not only turns heads with its apparel, but draws fans to its Southern home base with its industrial-meets-ethereal retail showroom, maker workshops, factory tours and an organic cafe.

Listen to this week's show for Natalie's story, and I'm sure you'll be as enamored of what she's built as I am.

What you'll learn
  • How Natalie Chanin went from small town Alabama to build an international career in fashion and what brought her back again
  • Why this slow fashion pioneer has decided machine made clothing isn't the enemy after all
  • What on earth possessed her to launch a restaurant (one of the toughest businesses to sustain) alongside a sustainable, independent fashion brand (not exactly known as a risk-free entrepreneurship path)
 Why you'll be inspired

Natalie has charted a path that came without a blueprint to create a business that is not only widely respected by fashion industry insiders (she was the winner of the 2013 CFDA/Lexus Eco-Fashion Challenge), but also operates with its own sustainable and transparent supply chain that is bringing jobs back to a community that was once considered the "t-shirt capitol of the world" for its role in textile production. Plus she's done it all with the creativity and heart of an artist.

The thing you'll tell your friends

Alabama Chanin isn't just a place to shop. Visit the company's Florence, Alabama compound to explore the retail showroom, factory tours, DIY textile workshops and a cafe whose slow food ethos mirrors the values of the brand.

Resource of the week

99% Invisible: Hosted by Roman Mars, Natalie's favorite podcast is a must-listen for anyone fascinated with design and the untold stories of how it fits into our everyday lives.

 

Connect with Alabama Chanin

Website: Alabama Chanin

Facebook: https://www.facebook.com/VisitAlabamaChanin/

Twitter: @alabamachanin

Instagram: @alabamachaninlife

Also mentioned in this episode: 

The lowdown on Alabama Chanin's supply chain

The beautiful Bitter Southerner essay you need to reach to know Chanin better

The role Vogue played in Chanin's success

Third Space

What's Patagonia got to do with it

Tommy Hilfiger

Ralph Lauren

Disney Corporation

Salvation Army

Eighth Avenue

Goodwill

Women's Wear Daily

Fashion Week

How Squarespace helps make fashion entrepreneurship easier

99% Invisible

Invisibilia

Krista Tippett

The Moth

If This Then That

Zapier

Slack

Narro

T-shirt motto: Air and Love

Sep 05 2017

1hr

Play

Rank #4: 122: Digital Marketing 101 for FEST Brands with Jay Stampfl of Blackbird PPC

Podcast cover
Read more

Befuddled by Facebook ads? Scared of SEO? Listen in for a special episode of the Spirit of 608 podcast featuring a digital marketing expert who's worked with some of the most FEST-ive brands around, including Cuyana, The RealReal and Sephora. With so many independent brands and fashion startups relying on paid and sponsored content to get the word out about their products today, many founders know they need to invest in digital marketing as part of their strategy forward. But at the same time, best practices and what's possible in digital marketing are changing at a rapid clip. So what's a time-strapped woman in business to do? Get some down-to-earth advice from an expert who's working with companies that have grown to just where so many of the listeners of this show hope to be soon.

Meet this week's guest, Jay Stampfl, Founder of Blackbird PPC.

What you'll learn

How to get started on your digital marketing campaign: Jay shares some of the most basic and fundamental tips for startup companies - quite a few that are free and easy to start implementing today.

How you'll be inspired

While DIY digital marketing - whether you're talking your SEO strategy as a startup or Facebook lookalike audiences - may at first feel like a daunting beast you've got to wrestle to the ground, Jay makes it clear that there's plenty you can do quickly - often for free - to markedly improve your brand's prospects.

What you'll tell your friends

Have you ever wondered why there are suddenly a hundred ads that pop up on your Facebook feed showing you this awesome new product, even though you probably haven't searched for anything related to the products in those ads? Jay Stampfl explains how platforms like Facebook seem to know exactly what you're looking for all the time - and how that might just ruin a birthday or holiday gift surprise.

Resource of the week

The Pomodoro Technique: Jay uses this really simple technique in helping him accomplish his to-do lists. It's 25 minutes of your time dedicated to a single task, and that's it. Take a break afterwards, do what you want, and then resume for 25 minutes.  If you feel like you can't do this on your own, don't worry. Of course, there's an app for that!

 

Connect with Jay Stampfl

Website: blackbirdppc.com

Twitter: @jaystampfl

Linkedin: https://my.linkedin.com/company/blackbird-ppc

Mentioned in this episode: 

Google Adwords

Cuyana

The Real Real

Sephora

Pinterest

Instagram

Google Analytics

Away Luggage

Tabula

Outbrands

The American Giant

Pomodoro

Lead Feeder

T-shirt motto: Blackbird PPC

Nov 09 2017

1hr 1min

Play

Rank #5: Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand

Podcast cover
Read more

She made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company that's not only become a certified B Corp, used non-traditional models in its ads and incorporated organic cotton, but has also implemented numerous social initiatives and programs and vowed to use only eco-positive textiles by the year 2020.

Meet this week's guest, Eileen Fisher, Founder of Eileen Fisher.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Big brand names and fast fashion labels are often pitted against sustainable, ethical fashion brands and framed as the enemies, but more and more we're seeing experts point out the different things each brings to the table - and how they both have the potential to help push fashion into a better place in their own unique ways. In this week's episode of the Spirit of 608 podcast, you'll learn how Eileen views the different roles large brands and emerging, independent labels play in the wider push to bring ethical apparel mainstream. 

How you'll be inspired

Not every head of company generating hundreds of millions in sales annual works from dawn to dusk. In fact, as Eileen says, putting boundaries around her hours by working from home, stopping at 5 p.m. most days and even earlier on others meant she could spend more time with her kids, stay sane and - yes - have a life outside of her business. 

What you'll tell your friends

Okay get this, the Eileen Fisher brand is phasing out its best-selling fabric by 2020 because it doesn't meet their standards for eco-friendly fabrics and sustainability. It's a risky move and a definite business challenge for a successful, well-known fashion brand, but is that stopping the company? No way. Eileen says on the Spirit of 608 podcast this week that might be an impossible idea for other brands out there is just a new problem to solve for her company and part of their future vision to use only eco-positive textiles. 

Resource of the week

Meditation: Once again, meditation crops up as the resource of choice from an uber-successful female entrepreneur. Says Eileen: just taking 10 minutes of your day to meditate can make all the difference and can help realign and reorient your thoughts, especially before meetings.  

Connect with Eileen Fisher

Website: eileenfisher.com

Facebook: https://www.facebook.com/EILEENFISHERNY

Instagram: @eileenfisherny

Twitter: @eileenfisherny

Pinterest: https://www.pinterest.ph/eileenfisherny/

Mentioned in this episode: Inside Eileen Fisher's employee stock plan Eileen Fisher: ‘When Was Fashion Week?’

Eileen Fisher Company

Textile Exchange

We The Change: Women Together

T-shirt motto: We the Change: Women Together.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Oct 23 2018

49mins

Play

Rank #6: 131: Third Love’s Heidi Zak on Taking Entrepreneurial Risks to Change How Lingerie is Bought and Sold

Podcast cover
Read more

It’s been nearly four years since Heidi and I first met in the original Third Love offices in San Francisco. In this week’s episode of the Spirit of 608 podcast, I get to check in with the innovative fashion tech startup’s founder and find out what’s happened since they set out to upend the women’s lingerie market – spoiler alert: a lot. Dubbed one of the fastest growing startups in America last year in the media, they have amassed fans around the world for their different approach to the age-old bra try-on problem that women everywhere face. More recently, they’ve expanded into new categories, doubled-down on diversity by creating “nude” hues in a wide range of colors and much more. Hear it all on the show.

Meet this week's guest, Heidi Zak, Co-founder of Third Love.

WHAT YOU’LL LEARN

In a time when digital marketing and online sales are all the rage, Third Love is turning to good old fashioned direct mail to cater to their customers. When I asked why (because, nerd alert, I’m obsessed with direct mail at the moment) Heidi let us in on how it works at Third Love. Listen in to learn how this strategy has made Third Love customers some of the most loyal ones out there.

HOW YOU’LL BE INSPIRED

Every entrepreneur goes through hard days, but not every one of them is willing to real talk about it on a podcast. Luckily for us, Heidi was down. Learn how she’s dealt with bad days, how she picks herself up, her philosophy on staying focused and how she keeps herself on track in the midst of everything life throws her way.

WHAT YOU’LL TELL YOUR FRIENDS

Hey did you hear that Third Love is the only bra company in the world that sells half cup sizes? Sounds like a brilliant idea, right? Kinda crazy that no one else does it. However, Heidi shares that the half cup idea was a huge risk. Despite it being one of Third Love’s selling points today, it was the reason why Third Love had a hard time getting off the ground. Find out the full story in the episode.

RESOURCE OF THE WEEK

Nuzzle: What Heidi really likes about this news app is that it compiles a list of articles or news items based on what your friends are talking about or sharing and sends these to you in a daily email. Heidi says it helps her prioritize what she’s going to read first, instead of drowning in her social media feed. Thumbs up to that.

Connect with Heidi Zak

Website: thirdlove.com

Facebook: https://www.facebook.com/thirdlove

Instagram: @thirdlove

Twitter: @thirdlove

Mentioned in this episode:

Brandless, Next-Gen Consumer-Products Startup, Attracts Sports Stars, Media Execs as Investors in $35 Million Round

Peloton

Nuzzle

T-shirt motto: Get shit done.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Feb 27 2018

49mins

Play

Rank #7: Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese

Podcast cover
Read more

Do you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you're going to love this week's conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a company that's amassed diehard fans with its boho chic festival-inspired take on style, grown 300 percent year over year and graduated from its beginnings on a rack in her mom's living room to a Los Angeles warehouse. Add in the fact that she's a master thrifter who's turned repurposed vintage denim into a core part of her business and wasn't afraid to hop in her car and go campus-by-campus in her early days to bring her brand to as many California college girls as she could, and you will see why I was thrilled to showcase her perspective on the Spirit of 608 podcast this week. It's a perfect-for-summer story that will inspired you to keep at it even when life brings the heat.

Meet this week's guests, Demi Marchese, Founder of 12th Tribe.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn

Word-of-mouth, grass roots brand building is alive and well. For proof, look no further than 12th Tribe's story. When Demi wanted to get the word out about the clothes she was selling to twenty-somethings seeking the festival look, she hit the road to host impromptu pop-ups at California colleges and universities. Holding 30 different events in 30 days at one point during the early months of her business, she dressed and styled hundreds of women - and would even meet customers in grocery store parking lots or on the side of the highway to get the job done. And yes, social media came into play as one of the chief ways to get the word out about her next event, but it was her hustle and willingness to show up strong to serve her customer in person that led her to the next level.

How you'll be inspired

Demi ditched her plan B and walked away from high-profile styling gigs (she worked with the likes of Bea Miller, Christen Press and Nick Jonas, to name a few) to pursue her 12th Tribe dream. "I just knew my mind was so committed to something else," she says of turning down those job offers during the show. "I'm not someone who's going to put in half the work for something that I want to see come out 110 percent." Do you have a plan B? What if it's the very thing holding you back from the entrepreneurial leap you want the most?

What you'll tell your friends

Have you heard about the 25-year-old founder of 12th Tribe? When she broke up with her significant other and didn't get the job she was dying for, she started a business that led her to style hundreds of women in her special brand of festival fashion and then went on to grow her ecommerce site into one beloved by boho chic twenty-somethings and an Instagram fan base of over 80K. You'll hear how this young entrepreneur is well on her way to creating her own mini-empire in this week's episode.

Resource of the week

Paulo Coelho's The Alchemist: She may be tech-savvy and very much dialed into the here and now, but Demi skipped the apps and tools many founders who come on the show recommend to suggest putting down your phone in favor of good, old-fashioned pen, paper and books, including Coelho's classic read.

Connect with Demi Marchese

Website: 12thtribe.com

Facebook: https://www.facebook.com/12thtribeshop

Twitter: @shop12thtribe

Instagram: @shop12thtribe

Pinterest: https://www.pinterest.com/12thTribe/

Mentioned in this episode:

About Demi Marchese

Zara

Lyst

Forever 21

Magic

Wholefoods

Levi's

Nordstrom

ModCloth

Nasty Gal

CoverGirl

Christen Press

Ted Talks

Tim Ferriss

The Alchemist

The Code of the Extraordinary Mind

T-shirt motto: Be fearless in the pursuit of what sets your soul on fire.This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jun 19 2018

50mins

Play

Rank #8: Six Ways Ethical Brands & Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR

Podcast cover
Read more

At a time of year that an often feel hectic and full of so many things to take care of, this show keeps it simple with practical, easy-to-implement tactics you can start right now to earn more media coverage and gain more visibility for yourself and your brand in the weeks and months ahead.

Some are so easy to do that they may even feel like fun. And the best part? You don't have to do all six at the same time to make significant progress in your DIY PR and media outreach strategy. You'll get value out of this episode whether or not you're actually planning to formally pitch the media on news you have coming out early next year. Along with concrete, no-brainer steps you an take to help journalists find you without the help or expense of a PR agency or PR professional, this show walks through strategies that have the added benefit of connecting you with more allies in your community, new customers and collaborators for future partnerships.

Not only the final episode of 2018, this week's show is also the last before our annual January hiatus. Thank you for following along this year, and we'll see you in February. In the meantime, dive into the show archives for 165 more episodes focused on the future of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

This week's solo episode is the latest in our media strategy series created to help you amplify your brand and grow your visibility. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Plain and simple, I'll walk you through six easy, practical ways you can earn more media coverage and increase your visibility without the expense of a PR agency or costly PR professional. 

How you'll be inspired

These days, everything is changing. And while that can be daunting information to digest (help! so much to learn), it's actually really good news for FEST founders. Instead of the old methods of landing media coverage, which could easily leave you at a disadvantage without formal PR representation, more and more members of the media are using social media, personal networks, email newsletters and other previously unconventional methods to source information, interviews and products for the content they are creating. 

What you'll tell your friends

Have you heard the Spirit of 608 podcast? This week's show is all about simple ways you can reach the media without a PR agency. Also, the show reminded me that I need to get more visible in 2019. Check it out on the Spirit of 608 podcast. 

Resource of the week

PressDope's The Dope List: Want media opportunities, places to pitch, event discounts and partnership opportunities curated just for you? Every Thursday, the Spirit of 608's sister business, PressDope, sends out an email with The Dope List. Recent emails have included opps like Shark Tank auditions, a new web series looking to feature entrepreneurs on Entrepreneur.com, blogs looking for guest contributors, a new online marketplace seeking sustainable brands to partner with, accelerator program deadlines, calls for speakers and much more. Sign up to get it here.  

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 26 2018

29mins

Play

Rank #9: 132: Why Running a Fashion Business Isn't as Glamorous As it Seems And What You Can Do About It with Successful Fashion Designer's Sew Heidi

Podcast cover
Read more

In rethinking goals news, we have an episode this week diving into a different way to be a fashion designer than we typically talk about on the Spirit of 608 podcast. Yes, it's true, we're so often focused on building a business that involves a standalone brands with its own products and services. But this week's guest is here to tell us how she uses her designer skills to get freelance work that allows her to do her job anywhere she wants (even in a few gorg tropical locales) while also building an online biz that helps others follow in her well-heeled footsteps.

Meet this week's guest, Sew Heidi, Founder of Successful Fashion Designer.

What you'll learn

Running a business isn't as glamorous as it seems. It might not be the right choice for everybody. As Heidi says, it certainly wasn't for her. She tells us, "I actually hated running because at the end of the day, I wasn't even designing anymore... I was doing sales, inventory, dealing with customer service issues." Get some real talk from Heidi this week, as she shares her less-than-stellar experience starting a company - and how walking away led her to what she was truly meant to do.

How you'll be inspired

It's easy to think hitting the goals you have in mind for yourself will lead to happiness. But sometimes, you get there, and the reality is a far cry from what you'd imagined. Listen to the show to hear how Heidi walked away from her own fashion brand to design in-house for another company, then ultimately decided she needed an entirely different direction that, while not her original goal, ended up being an entirely better fit.

What you'll tell your friends

So did you know that pricing yourself too low can mean even fewer customers than you'd find if you only charged more? And then there's this: if you're stuck making next to nothing for hard work, you're not actually stuck. There are a number of ways to change the relationship and get paid rates that will actually help you sustain your lifestyle. We get some negotiating tips from Heidi, as she shares some techniques to help you avoid pricing yourself too low.

Resource of the week

Calendly: An oldie but a goodie, because this has definitely come up more than once before. Heidi is yet another FEST entrepreneur who swears by Calendly. She's not one to use a ton of apps, but her busy schedule depends on this one.

Connect with Sew Heidi

Website: successfulfashiondesigner.com

Facebook: https://www.facebook.com/sewheidi

Instagram: @sewheidi

Twitter: @sewheidi

Pinterest: https://www.pinterest.com/SuccessfulFashionDesigner/

Youtube: https://www.youtube.com/user/SewHeidi

Mentioned in this episode:

Youtube

Instagram

Adobe Illustrator

FITEM

Parsons

Calendly

Streak

Boomerang

Gmail

T-shirt motto: Don't feed the fears.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Mar 06 2018

54mins

Play

Rank #10: College Fashionista Founder Amy Levin Klein on Building The Go-To Global Network for Future Fashion Pros

Podcast cover
Read more

Kicking off the fall season of the Spirit of 608 podcast, this week's episode features a badass female entrepreneur who built what has become the go-to Gen Y resource for aspiring fashion industry pros. Starting when she was barely out of college herself, this media innovator has spent the better part of the last decade growing an audience and network of contributors that now reaches over 1,000 universities and includes 20,000 contributors worldwide. Acquired by Who What Wear parent company Clique Media in 2016, College Fashionista exemplifies modern-day, mission-based entrepreneurship and bootstrapped success. If you're building your own business from the ground up, this is one woman in business who's sure to inspire you and show you that, yes, you can make it happen.

Meet this week's guest, Amy Levin Klein, Founder of College Fashionista.

What you'll learn

When you’re fresh out of college and starting out with dreams of a career in the fashion industry, it can be challenging and daunting to figure out what to do - especially if you're coming from a school or town outside the traditional fashion cities like New York or Los Angeles. Amy felt exactly that - but she didn't let it deter her. Instead, she started College Fashionista and single-handedly built a brand that helps the next generation of fashion leaders. Learn how she did it in this week’s episode.

How you'll be inspired

While today’s work culture tends to applaud employees and even entrepreneurs who jump around from one company to the next, Amy has a lot to say about the advantages of being professionally monogamous. While startup culture has left many of us feeling like a couple years is a long time to be in one place, Amy counters with a reality so many of us growing businesses know all too well: that building something takes time to see real growth. Hear more that will inspire you to stick with it the next time you're frustrated at your seemingly slow pace on the show. 

What you'll tell your friends

Hey! Do you know the best way to connect with college students so they'll know more about your brand? What are students today even interested in anyway? What motivates them and when is the best time to catch their attention? I heard College Fashionista founder Amy Levin Klein talk about just that on the Spirit of 608 podcast this week - listen to the show to hear her talk about that, as well as an Instagram tip you're going to want to start using immediately. 

Resource of the week

Slack and Google Calendar: Amy is a fan of both of these trusty favorite tools to effectively communicate with her team and organize her her busy schedule. 

Connect with Amy Levin Klein

Website: collegefashionista.com

Facebook: https://www.facebook.com/collegefashionista/

Instagram: @cfashionista

Twitter: @CFashionista

Mentioned in this episode:

FIT

Parsons

NYU

Clique Media

WhoWhatWear

My Domain

Google Calendar

Slack

T-shirt motto: Be Kind.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 25 2018

53mins

Play

Rank #11: 126: Knowledge Drop with The Brightly Co's Laura Alexander Wittig on Successful, Sustainable Side Hustling + Productive Productivity

Podcast cover
Read more

So you want to side hustle, but you're struggling to balance a budding fashion business with your main gig? Whether that's a full-time job, family commitments or both, this week's guest is here to talk about how she conceived, built and launched not one but two FEST-ive brands while spending her days forging ahead with her career at Amazon, then Google and - most recently - Sephora. Yes, really.

Meet this week's guest, Laura Alexander Wittig, founder of The Brightly Co and Kennebecker.

What you'll learn

Never underestimate the power of Twitter. While Facebook and Instagram might be the trendier choices for outreach these days, Laura explains why Twitter is still a powerful tool in her productivity arsenal, especially when it comes to networking.

How you'll be inspired

Laura has some of the biggest names in the tech industry on her resume. How exactly did she balance building two new brands from scratch with a day job and a, you know, real life all at the same time? Find out how her tech background helps her out with her daily tasks.

What you'll tell your friends

Did you hear about the girl who started two FEST brands while working full-time at Amazon, Google and Sephora? She sounds like she could do basically anything without much help. But here's the thing, she just took on co-founders for her newest brand. Listen to the show to hear her talk about how she found her co-founders at The Brightly Company and why she says teams are crucial for any FEST entrepreneur.

Resource of the week

The Kanban method: Some of Laura's favorite production management apps, like Airtable and Trello, utilize this method that involves signboards and scheduling systems.

Connect with Laura Alexander Wittig

Website: thebrightly.co

Website: kennebecker.com

Facebook: https://www.facebook.com/thebrightlyco

Facebook: https://www.facebook.com/itskennebecker

Instagram: @thebrightlyco

Instagram: @itskennebecker

Mentioned in this episode: 

Why good enough is good enough for me: thoughts on giving yourself a break on your way to changing the world

Amazon

Google

United Nations Foundation

Maderight

Sephora

The Rising Tide Society

Trello

Airtable

Kanban

Toyota

Jira

Slack

Manifestly

Zapier

IFTTT

Zendesk

Twitter

Lob

Mailjoy

T-shirt motto: Good enough is good enough.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 12 2017

59mins

Play

Rank #12: Behind The Scenes with Talia Eve on the Creation + Badass Branding of Evewear: L.A.’s “It” Sustainable Sleepwear Biz

Podcast cover
Read more

Taking a career risks is never easy. But super early on? It's easier in some ways, more challenging in others. But when you have a strong vision, knack for branding and drive to fill a hole in the marketplace, you might just cruise from risk to reward like this week's guest on the Spirit of 608 podcast. Founder of a Los Angeles-based sustainable sleepwear brand that goes from day to know while relying on deadstock fabrics and incorporating zero waste design principles, the voice on the show is one who'll inspire you whether you're just starting out or have been building a business for years.

Meet this week's guest, Talia Eve, founder and CEO of Evewear.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Growing up in New York, Talia Eve had the unique opportunity to start her career in fashion at the young age of 17 as an intern at Dolce & Gabbana. From the infamous archive closets at Dolce to the rig walls of Ralph Lauren to the tiny first studio of Jonathan Simkhai to the Tribeca townhouse of Erin Fetherston and then to the old Hollywood inspired romance of Co, Talia got a glimpse into the inner workings of the fashion world. Next, moving to Los Angeles, Talia Eve wanted to create a clothing brand that every girl could identify with, feel confident wearing (cue sleepwear) and would make a positive impact in the world. In April 2018, Talia started Evewear, a sleepwear brand that uses all recycled fabrics and supports the local economy by manufacturing all product in Los Angeles.

Evewear came to life through understanding the experience of the modern day woman. As women, our moods, needs, and personalities are constantly evolving so why wouldn’t our clothing reflect these changes too? Evewear gives women the option to dress according to their different moods, not based on trends, demographics, or anything that can be quantified. The Free Spirit, Tomboy, Girl Next Door, Icon, and Romantic live inside each one of us.

Linkage:

Evewear

Facebook: @evewearsleepwear

Twitter: @evewear_

Instagram: @evewear

Co Collections

Jonathan Simkhai

Ralph Lauren

CFDA

Profit First by Mike Michalowicz

Sapiens by Yuval Noah Harari

The One Million Dollar One Person Business by Elaine Pofeldt

East of Eden

How I Built This

The Conscious Chatter

Her Money

Glambition Radio

The Savage Lovecast

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Oct 17 2019

48mins

Play

Rank #13: All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.

Podcast cover
Read more

We're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday? Who better to come talk to us about all things branding than a woman who escaped the corporate fashion world to work one-on-one with ethical and sustainable apparel brands and small businesses from her home base in Charlotte, NC?

Meet this week's guest, Marisa Flacks, Founder of RISE Creative Co.

What you'll learn

Why ethical brands, specifically, can get a branding boost from understanding a little about anthropology. Marisa brings her training in anthropology to the brand strategies she helps create for her clients and, in so doing, helps them take cultural issues into account when they're developing their messaging and positioning. Okay so what does that mean? You'll hear more on the show, obviously, but just think about the complex web of concerns that comes up when you're talking about the treatment of workers in, say, manufacturing facilities in developing countries? Or how perspectives on child labor could be different depending on the world in which you live? Marisa is adamant about talking through things like that as the strategy develops - instead of just slapping a green-washed approach onto a company's messaging and calling it done.

How you'll be inspired

Putting yourself out there is a scary thing for most people (it's been disproven, but there's the oft-quoted stat about public speaking freaking people out more than death). While the thought of being the public face of your company might sound deliciously great for some entrepreneurs, others are beyond uncomfortable with it and put all the attention on their products instead. During our chat, Marisa says that while either preference can work, there is a real benefit to making things personal. Your customers and people watching your brand are, after all, the exact people you're trying to convince to get so interested in what you're doing that they'll give you money for it. No surprise that a down-to-earth message straight from the founder is often just be the thing to get people hooked on more than your product and draw them into the world that you're building through your business.

What you'll tell your friends

Oh so you're having trouble with branding? This branding expert I heard on the Spirit of 608 podcast said, when that happens, you need to check your core message. Examine your why. She said that nothing is more important than a brand's  story or "why" behind what they do. But zero in on this "why," you'll be much closer to locking down your target audience, forming an effective marketing strategy and creating solid content around your brand. Find out more in the full episode.

Resource of the week

Business Boutique: Along with usual suspects like Asana and Google Drive, Marisa recommends The Business Boutique program to newcomers to the entrepreneurial scene.

Connect with Marisa Flacks

Website: risecreativeco.com

Facebook: https://www.facebook.com/risecreativeco

Twitter: @risecreativeco

Instagram: @risecreativeco

Mentioned in this episode:

The True Cost

Harper Wilde

Kickstarter

Pinterest

Asana

Business Boutique

Business With Purpose

The Strategy Hour

Straight Up Paleo

T-shirt motto: In a world of self promotion, promote others.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 08 2018

46mins

Play

Rank #14: 125: Three Different Looks at Fashion Entrepreneurs Fighting Human Trafficking & Modern Day Slavery

Podcast cover
Read more

Can entrepreneurship and the business of fashion make headway in the complex web of injustice fueling the global engines of human trafficking and modern day slavery - a dark and dangerous industry thought to generate some $150 billion a year?

In a special episode of the Spirit of 608 podcast, we're approaching what is hands-down one of the most complicated and hard-to-understand criminal problems facing the modern world through a very tight lens, one focused squarely on fashion entrepreneurs who've dedicated their businesses to making a difference for people affected by these issues.

This week, the Spirit of 608 looks at fashion entrepreneurs fighting human trafficking and modern day slavery. 

What you'll learn

The issue of human trafficking is a lot more complicated than what's seen on the surface. Learn what underlying factors the fashion industry has to deal with regarding this issue, as seen through the eyes and experiences of these founders.

How you'll be inspired

Find out how the love of fashion connects to the love of women and the love of self - and a deep-seeded desire to work to end human trafficking and modern day slavery. These women share the paths that led them to fight for their causes.

What you'll tell your friends

How does one profit from a non-profit? Check out how these founders balance the charitable aspect of their companies with their growing businesses.

 

Connect with 

Website: Trace Fashion | Malia Designs | Velé

Twitter: Malia Designs Twitter

Facebook: Trace Fashion Facebook | Malia Designs Facebook | Velé Facebook

Instagram: Trace Fashion Instagram | Malia Designs Instagram | Velé Instagram

Pinterest: Trace Fashion Pinterest | Malia Designs Pinterest

Mentioned in this episode: 

Trello

Indy 500

Fair Trade Federation

Dressember™

Human trafficking & Modern Day Slavery in the Fashion Industry

17 Brands That Fight Human Trafficking

Made For Them

About Human Trafficking

The Truth Behind Fast Fashion & Forced Labor

How Can Companies Help Human Trafficking Survivors? Give Them Jobs

A Story of Slavery in Modern America

Dione Coat in Brushed Twill

SilkRoll

Winter Style Salon & Sale

Dec 05 2017

1hr 21mins

Play

Rank #15: Growing Facebook Groups for Social Enterprise Brands with Scaling Good’s Liza Moiseeva

Podcast cover
Read more

With Facebook Groups dominating online biz dev these days, especially when it comes to women building direct-to-consumer ecommerce brands and selling creative services, who better to talk to than a FEST founder who's grown a thriving community on the platform (one that actually runs itself, nbd) and is now branching out to help social enterprise brands up their marketing game? Listen to this week's show to hear why this week's guest is branching out from her co-founder role at a well-known Fair Trade subscription box company and marketplace to launch a new Facebook Group community aimed at delivering current, tried-and-true marketing strategy advice to entrepreneurs building ethical, sustainable and mission-driven companies.

Meet this week's guest, Liza Moiseeva, Founder of Scaling Good.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Meet Liza Moiseeva, founder of Scaling Good, a resource for ethical business founders and entrepreneurs to get an edge on their marketing and sales. Her goal is helping other ethical brand founders to grow their businesses and social impact. If Liza's name sounds familiar, especially to those in the so608 community, it's because Liza is also a co-founder of GlobeIn, the leading social enterprise subscription box company which grew from $0 to $6 million over the past 5 years. In her experience, one-on-one calls with entrepreneurs have been much more helpful than hiring marketing agencies, so she started Scaling Good to bring that to founders in her network and beyond. We talk to her about her mission, her reasons for doing this and also some Facebook Groups advice for beginners.

Linkage:

Scaling Good: scalinggood.co

Facebook: https://www.facebook.com/groups/ScalingGood/

Twitter: @Lithaca

Instagram: @scalinggood

Globe In

Y Combinator

Female Founders Community

Hear Liza on EP 110: Impact Investing + Digital Marketing Musts for FEST Founders

Book Club (2018 Movie)

DigitalMarketer

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 30 2019

40mins

Play

Rank #16: Putting Brand DNA Before Dollars with The Fashion Business Plan Author Bako Rambini

Podcast cover
Read more

In this week's episode, we have the first princess to grace the Spirit of 608 podcast - and the first guest with a finance background to tell us to stop and think about something more than numbers and money in order to build a brand that will attract enough of an audience to, you know, produce impressive numbers and money. Not sure how that works? Curious why this week's guest says locating brand DNA matters even more with a fashion business than in other industries? Want to know how you get to be a princess in this day and age? It's all coming up on this week's show.

Meet this week's guest, Bako Rambini, Author of The Fashion Business Plan.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

There's nothing that speaks more to an audience than a brand's authenticity. But does authenticity mean showing everything? Not necessarily. Take it from Bako: you don't have to make every single aspect of your brand's creation story or inspiration a part of the public message. Instead, this fashion business expert advises, you're better off identifying which parts of the full story are likely to resonate with your audience the most. And that's also a large part of why she encourages entrepreneurs to build a community before they launch a product. You'll hear more on that in the full episode.

How you'll be inspired

It's easy to prioritize revenue, cost of customer acquisition, P&L and other crucial numbers as you make your biggest business decisions, but Bako says not so fast: nothing is more important than a brand's DNA -  you know, that thing that makes a brand tick, its driving force, what makes it unique? Yeah, that. She believes in the importance of brand DNA so wholeheartedly that instead of drilling down on numbers, this financial industry veteran Bako starts the business planning process by focusing on a brand's DNA long before looking at numbers. Next, she helps her clients build stories and ideas around the core DNA. The outcome? A cohesive brand identity that can support the numbers that come next.

What you'll tell your friends

Have you ever met a princess from Madagascar? Now's your chance. Well you will on this week's episode of the Spirit of 608 podcast. Along with , Bako Rambini is a princess from Madagascar. Being a princess does come with its own challenges, especially when balancing cultural traditions with progressive ideas in the industry, as Bako shares in this episode.

Resource of the week

Asana: One of the most popular team management apps, Asana allows individuals and teams to map out projects and stay on top of what's coming up next. Speaking of looking ahead, Bako doesn't just have her weeks and months planned on Asana, but her entire year.

Connect with Bako Rambini

Website: fashioncrossfunctional.com

Facebook: The Fashion Fix: Facebook group 

Mentioned in this episode:

The Fashion Business Plan by Bako Rambini

Inside Chanel - where you can see how Chanel uses its brand identity

Free guide: How to start a clothing line

Instagram

Chanel

Etsy

T-shirt motto: Channel your inner princess.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 24 2018

58mins

Play

Rank #17: How Vrai & Oro's Vanessa Stofenmacher Turned a Small Seed Investment into L.A.'s Source for Stylish Ethical Diamonds Grown by the Sun

Podcast cover
Read more

This week, listen in for a conversation about starting off small, only to end up making big change thanks to some very little things. And sparkle. Lots of drool-worthy, dreamy, sparkly goodness. The LA-based ecommerce startup entrepreneur at the heart of this episode is changing the way jewelry -- and diamonds, in particular -- make their way into consumers' hands. And it goes beyond the business model. Thanks to this company's partnership with a Silicon Valley diamond tech innovator, the gems sold here are made ethically using solar technology. All of it signals a brighter future ahead for stones that have long been associated with harmful environmental effects and labor practices. For you, it could also mean a sparkly BFF on your finger that you can feel good about, pay less than traditional industry prices for and wear knowing you're supporting a woman-owned business to boot.

Meet this week's guest, Vanessa Stofenmacher, Founder of Vrai & Oro.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Vanessa Stofenmacher founded Vrai & Oro in 2014 with the desire to bring transparency to a very traditional jewelry industry by bringing essential designs with a thoughtful touch directly to her customers through ethical practices and honest pricing. After two years in the business and her eye set on creating engagement rings for the modern couple, she discovered an even larger issue at hand– the lack of traceability within the diamond trade. Because of this she partnered with Diamond Foundry, a tech company that creates above-ground diamonds using solar technology, to combine forces and help change both industries for the better. With a background in branding & design, Vanessa is on a mission to connect women through fine jewelry and empower an inclusive and more sustainable future.

Linkage:

Vrai & Oro: https://vraiandoro.com/ 

Facebook: @vraiandoro

Instagram: @vraiandoro

Pinterest: @vraiandoro

Diamond Foundry

WeWork

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

Jul 18 2019

44mins

Play

Rank #18: Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship with Tinctorium Co-Founders Michelle Zhu and Tammy Hsu

Podcast cover
Read more

Indigo may sound benign because, well, plants (?!) right? Not so fast. As it turns out, the vast majority of today's denim gets its true blue hue from a synthetic process rich in harmful chemicals that create problems for water supplies and workers alike. On this week's episode of the Spirit of 608 podcast, you'll hear from two San Francisco startup founders using biotech to reinvent indigo - and with it, a better future for denim. Listen in to hear how a chance and completely non-apparel-related inquiry into an indigo alternative in a UC Berkeley lab led this team of co-founders to start a company -- and, we hope, an entirely new way of approaching the denim-making process thanks to the magic (okay, science) of microbes.

Meet this week's guests, Michelle Zhu and Tammy Hsu, Co-founders of Tinctorium Inc.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What to know

Curious about the co-founders' journey? Tammy worked on this technology during her PhD at UC Berkeley, while Michelle brings the business background and a family history in the denim and apparel biz. According to Tinctorium, "Everyone owns a pair of jeans - they’re a wardrobe staple. But the untold story in the denim industry is that the very substance that gives jeans their iconic look, indigo, is polluting our planet. Today, chemically synthesized indigo is the industry standard for dyeing jeans. It is made from petroleum, formaldehyde, and hydrogen cyanide. And because indigo isn’t water soluble, it requires the addition of corrosive reducing agents in equal parts to be applied as dye. These toxic chemicals in the denim dyeing process are hazardous for workers and ruinous to water sources. For the last century, this problem has persisted as the status quo, untold and unresolved. Existing solutions are either unscalable or insufficient - until now."

Luckily for the future, "We at Tinctorium have discovered a way to harness the power of biotechnology to enable sustainable indigo production. We figured out how to mirror a natural plant process within microbes to produce colors using completely renewable sources. We’re the sustainable solution for the future, and we’re taking on the denim industry to bring you cleaner jeans."

Linkage:

Website: tinctoriumbio.com

Facebook: https://www.facebook.com/tinctoriumbio/

Instagram: @tinctoriumbio

Twitter: @tinctoriumbio

Mentioned in this episode:

Indie Bio

AMA for Tinctorium on Reddit

Overdressed by Elizabeth Cline

DocSend

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 02 2019

55mins

Play

Rank #19: 123: Making Big Changes After a Decade in Sustainable Business with Proud Mary’s Harper Poe

Podcast cover
Read more

Is direct-to-consumer the best way to build an ethical fashion brand today? This week's Spirit of 608 podcast guest is betting yes - and while many founders building conscious companies today bypass wholesale and go directly for the leaner, ecommerce-driven model just based on watching well-known success stories like Everlane and Warby Parker, there are very few entrepreneurs around today who can talk about the pros and cons with the benefit of nearly a decade building a business founded with sustainable, ethical principles and production methods. If you've asked yourself which route is right for you and your FEST biz, you are going to scoop this episode up and snuggle it like one of the cozy alpaca sweaters in this bohemian chic brand's latest collection.

Meet this week's guest, Harper Poe, Founder of Proud Mary.   What you'll learn

Direct to consumer might not be optimal for every company, but it works perfectly for Proud Mary. Find out why Harper is making the move to shut down longstanding wholesale accounts with well-known retailers after nearly a decade in business - and why she's decided it's the most sustainable, ethical choice for Proud Mary.

How you'll be inspired

"I definitely did not have a Plan B." Hear Harper on creating her dream job by putting together the two things she wanted most: to travel and help artisan communities all around the world.

What you'll tell your friends

Did you know there's such a thing as an impact calculator? To do the math, check out Proud Mary's unique website feature that calculates the hours and number of artisans involved in making Proud Mary's products - and spoiler alert: it's a lot.

Resource of the week

Planoly: If you're a female entrepreneur doing your own social media and trying to balance the need to be the face of the brand with a healthy aversion to plastering your face all over Instagram, you've got something in common with Harper. Hear how she uses Planoly to market her company and manage her public and private social media accounts while also keeping much of her private life private.

 

Connect with Harper Poe & Proud Mary

Website: proudmary.org

Facebook: https://www.facebook.com/proudmaryglobaltextiles/

Instagram: @proudmaryglobaltextiles

Pinterest: https://www.pinterest.com.au/harperpoe/

Mentioned in this episode: 

Business Plans for Dummies

Nest

Design Sponge

Etsy

International Contemporary Furniture Fair (ICFF)

New York Gift Show

Squarespace

Cobble Hill

Reformation

Urban Outfitters

TEDWomen

Planoly

T-shirt motto: Be fearlessly authentic.

Nov 14 2017

45mins

Play

Rank #20: Power CEO Tina Sharkey on Brandless, Brand Tax + Building Exclusive Products at Inclusive Prices

Podcast cover
Read more

Can a brand every truly be brand-less? On the show this week, we're talking to one of the most accomplished female founders out there today about her attempt to build a company that does just that - all while bringing low-cost, yet high-quality food, beauty, household and personal care products into your home. Yes, we're stepping away from fashion and apparel this week to explore the story behind one of the most talked-about ecommerce startups out there at the moment, one seeking to bring organic food, non-toxic skincare and environmentally-conscious household items from tissues to pens and paper into your life all at $3 a pop. With so many Spirit of 608 listeners currently grappling with a desire to bring ethically-made, high-transparency apparel and accessories to their customers at prices regular people can afford, this chat with a company making major headway in parallel verticals is one full of takeaways and proof that the ideas behind FEST are seeping into the DNA of brand everywhere today.

Meet this week's guest, Tina Sharkey, CEO of Brandless.

What you'll learn

Why Brandless is doubling down on community as it digs into the business of building a company that's about a lot more than $3 product - and how you can apply this approach as you grow your own brand. Plus, you'll learn why they think they can pull off offering organic, non-GMO, non-toxic and environmentally-sound products at prices that often undercut those you'll find on grocery store shelves.

How you'll be inspired

For working moms in the audience, it will be easy to find inspiration from Tina. Not only did her own working mom show her how to take a seat at the proverbial table, but her own approach to parenting (no "kids table" allowed) is one example of how a mom with a career outside the home can succeed at both.

What you'll tell your friends

Have you heard about this thing called brand tax? According to Brandless, the prices we usually pay for our goods at department or grocery stores are unnecessarily jacked up thanks to numerous distributors and manufacturing companies in the mix. But what happens if you could remove all of these different companies and get to price your goods just for the product itself? Well, you might end up getting things like high-quality organic olive oil for $3.

Resource of the week

Siri: Yes, you can use Siri to be productive! She's not just some bot that churns out amusing answers to random questions. Tina uses Siri for dictation, enabling her to jot down quick thoughts and multitask more efficiently.

Connect with Tina Sharkey

Website: brandless.com

Facebook: https://www.facebook.com/BrandlessLife/

Instagram: @brandlesslife

Twitter: @brandlesslife

Mentioned in this episode:

Feeding America

Casper

Warby Parker

Dollar Shave Club

iVillage

BabyCenter

Sesame Street

Sherpa Capital

Sherpa Foundry

Siri

Conscious Coconut

Benefit

Stainiac

T-shirt motto: Magic has no formula.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Mar 13 2018

42mins

Play