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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Updated 7 days ago

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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

iTunes Ratings

77 Ratings
Average Ratings
71
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
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I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Really interesting

By hungryhungryhippony - Jun 08 2017
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Really enjoyed these podcast episodes, original interviews, I learned a lot. Thank you.

iTunes Ratings

77 Ratings
Average Ratings
71
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
Read more
I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Really interesting

By hungryhungryhippony - Jun 08 2017
Read more
Really enjoyed these podcast episodes, original interviews, I learned a lot. Thank you.
Cover image of Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Latest release on Dec 26, 2019

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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

Rank #1: #so608 Recycle: Swoon-Worthy Secondhand Style Filing For IPO with The RealReal's Julie Wainwright

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Need inspiration this week? Then listen to this episode of the Spirit of 608 podcast. Not only has this week's guest built a business that pushes fashion forward in a positive direction, her company -- which was originally featured on the show in its earliest days -- is filing for freakin' IPO people. It doesn't get much more FEST-ive than that.

You can listen to the show for the current news, but here's what we said way back when:

If luxury consignment and ecommerce run in similar circles these days, it's thanks in no small part to Julie Wainwright, founder and CEO of TheRealReal.  An early player in an arena that's become increasingly crowded in recent years, this female founder and startup veteran leads a company that's raised over $80 million in venture capital and has made a name of itself as a go-to for discounts on coveted finds from Chanel dresses and Hermes Birkin bags to looks inspired by the latest runway trends.

Does the key to her entrepreneurial stamina and cool-amid-chaos demeanor stem from her years of experience building companies through the first dot.com boom to bust to now? That hasn't hurt, but Julie reveals she actually learned to triumph over stress at a much earlier age.

Hear Julie get frank about her childhood and the misdiagnosed terminal illness in her family that shaped her future, as well as her career building companies selling products from software to preventive health tools and pet supplies on this episode of the podcast.

Listen to the show for her perspective on problem solving (there's always a good solution), her start at Clorox, and what she always tells her board to keep the team on the right track.

Meet this week's guest, Julie Wainwright, Founder of TheRealReal.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

The luxury business is a $1.5 trillion dollar industry, and TheRealReal is revolutionizing it one consignment at a time.

The RealReal started small. Working at her kitchen table and visiting consignor homes with a U-Haul, leader CEO Julie Wainwright built The RealReal out of her own home. Today, it’s the premiere site for online luxury consignment with multiple locations across the United States that accept and ship product worldwide.

Linkage:

The RealReal: www.therealreal.com

Facebook: https://www.facebook.com/TheRealRealPage

Instagram: @therealreal

Twitter: @therealreal

Pinterest: @therealreal

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jun 04 2019

40mins

Play

Rank #2: What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

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In this week's episode, this New York startup founder is back to tell us what's happened since we first spoke, including how she's built a team and grown her company to hold the title of fastest-growing digitally native swimwear brand.

Oct 10 2019

47mins

Play

Rank #3: Scrappy Startup Strategies for Sustainable Brand Building with Andrea Seemayer of A. Lynn Designs

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It's easy to spend your life reading, researching and listening to savvy advice for your future entrepreneurial greatness. But putting it into action? That's where it's easy to fall short. But not for this week's guest, a FEST founder who's quickly building a sought-after collection of core wardrobe basics made using materials that incorporate eucalyptus and other plant fibers while sticking it out at her (very enviable, as it happens) day job working with a top New York-based fashion brand. Listen to the episode to hear how she's putting sage business advice from female entrepreneurs such as Nathalie Molina Niño into practice everyday to build a lean, yet oh-so-stylish startup from the get go.

Meet this week's guest, Andrea Seemayer, Founder of A. Lynn Designs.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Resource(s) of the week

One especially for startup entrepreneurs: Leapfrog by Nathalie Molina Nino. Andrea says this book gives advice on lots of startup topics, including raising capital and making the right decisions.

Connect with Andrea Seemayer

Website: alynndesigns.com

Facebook: https://facebook.com/a.lynndesign

Instagram: @a.lynndesigns

Mentioned in this episode:

Leapfrog: The New Revolution for Women Entrepreneurs

Zac Posen

KettleSpace

Alice + Olivia

Rebecca Taylor

Marc Jacobs

Wix

Shopify

Squarespace

Ralph Lauren

Javits Center

Dreamers and Doers

Self Made ( FB Group)

FedEx

Fast Company

Women's Wear Daily

The San Francisco Chronicle

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Mar 07 2019

51mins

Play

Rank #4: Five Quick Hacks To Instantly Beautify Your Social Media Photography

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This week's episode dives into social media photography and the five things I learned that instantly beautified digital photos while working on the Image Pop studio in Charlottesville, VA.

Learn how to instantly up your social media photography game by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

In this episode, I share the top five things I learned through trial and error that completely changed how my social media photos look -- and how I feel about sharing them.

Mentioned in this episode:

Instagram

Spirit of 608 Episode 146

M Studios

Sophia Bain Photography

Image Pop

Amazon

Afterlight

VSCO

Facetune

Retouch

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 15 2019

36mins

Play

Rank #5: How to Tell A Complicated Story & DIY PR When You’re Building A Not So New Business With Eve Rowsell of Rewanted Bags

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In a Media Strategy Session episode on the podcast this week, we hear from FEST founder Eve Rowsell, who turns leather jackets into luxe, one-of-a-kind handmade bags from her Nova Scotia studio. But after years of running the business largely as a side project while juggling a time-consuming small business in her hometown and a number of complicated events in her personal life, Eve is ready to let more people know about her line, Rewanted Bags. What's more, she's willing to put in the work to get the word out about her business. Still, with all the hats to wear as a solopreneur, designer, mom and member of her tight-knit community, it's difficult to choose where to focus, especially when her story is far from cut and dry. That's where this conversation comes in. In the last interview episode of the year, Eve and I dive into her story, how she got to where she is today and take a look at the key steps she can take action on right now to get her DIY PR and media outreach strategy on the right track for 2019.

Meet this week's guest, Eve Rowsell, Founder of Rewanted Bags.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

To the uninitiated, repurposing materials like leather jackets into new handbags might sound like an easier design endeavor than making a handbag from scratch. In fact, it's way more time-consuming and challenging. Just take it from Eve Rowsell of Rewanted Bags. On the show this week, she breaks down all that goes into turning thrifted jackets into bags, especially when the jackets have varied shapes and more than a little visible history, form minor blemishes to outright tears. Find out how that affects her media outreach and what she does to work around these challenges to give her customers something entirely different in the episode.

How you'll be inspired

Have you had a personal or family crisis land in your world right as you're trying to build a business? Eve has. And more than one. As she shares in this episode, her business' struggles have almost run parallel with the challenges she's had in her life. Find out how Eve was able to pull through and push forward despite all that life has brought her way in this week's episode.

Resource of the week

Ethical Writers and Creatives: Eve highly recommends this collective of awesome bloggers whether you're looking for content creators, writers, or maybe just something to read and inspire you. 

Connect with Eve Rowsell

Website: rewantedbags.ca

Facebook: https://www.facebook.com/rewantedbags

Pinterest: https://www.pinterest.ca/rewantedbags/

Instagram: @rewantedbags

Mentioned in this episode: T-shirt motto:  Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 14 2018

1hr 9mins

Play

Rank #6: 132: Why Running a Fashion Business Isn't as Glamorous As it Seems And What You Can Do About It with Successful Fashion Designer's Sew Heidi

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In rethinking goals news, we have an episode this week diving into a different way to be a fashion designer than we typically talk about on the Spirit of 608 podcast. Yes, it's true, we're so often focused on building a business that involves a standalone brands with its own products and services. But this week's guest is here to tell us how she uses her designer skills to get freelance work that allows her to do her job anywhere she wants (even in a few gorg tropical locales) while also building an online biz that helps others follow in her well-heeled footsteps.

Meet this week's guest, Sew Heidi, Founder of Successful Fashion Designer.

What you'll learn

Running a business isn't as glamorous as it seems. It might not be the right choice for everybody. As Heidi says, it certainly wasn't for her. She tells us, "I actually hated running because at the end of the day, I wasn't even designing anymore... I was doing sales, inventory, dealing with customer service issues." Get some real talk from Heidi this week, as she shares her less-than-stellar experience starting a company - and how walking away led her to what she was truly meant to do.

How you'll be inspired

It's easy to think hitting the goals you have in mind for yourself will lead to happiness. But sometimes, you get there, and the reality is a far cry from what you'd imagined. Listen to the show to hear how Heidi walked away from her own fashion brand to design in-house for another company, then ultimately decided she needed an entirely different direction that, while not her original goal, ended up being an entirely better fit.

What you'll tell your friends

So did you know that pricing yourself too low can mean even fewer customers than you'd find if you only charged more? And then there's this: if you're stuck making next to nothing for hard work, you're not actually stuck. There are a number of ways to change the relationship and get paid rates that will actually help you sustain your lifestyle. We get some negotiating tips from Heidi, as she shares some techniques to help you avoid pricing yourself too low.

Resource of the week

Calendly: An oldie but a goodie, because this has definitely come up more than once before. Heidi is yet another FEST entrepreneur who swears by Calendly. She's not one to use a ton of apps, but her busy schedule depends on this one.

Connect with Sew Heidi

Website: successfulfashiondesigner.com

Facebook: https://www.facebook.com/sewheidi

Instagram: @sewheidi

Twitter: @sewheidi

Pinterest: https://www.pinterest.com/SuccessfulFashionDesigner/

Youtube: https://www.youtube.com/user/SewHeidi

Mentioned in this episode:

Youtube

Instagram

Adobe Illustrator

FITEM

Parsons

Calendly

Streak

Boomerang

Gmail

T-shirt motto: Don't feed the fears.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Mar 06 2018

54mins

Play

Rank #7: 126: Knowledge Drop with The Brightly Co's Laura Alexander Wittig on Successful, Sustainable Side Hustling + Productive Productivity

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So you want to side hustle, but you're struggling to balance a budding fashion business with your main gig? Whether that's a full-time job, family commitments or both, this week's guest is here to talk about how she conceived, built and launched not one but two FEST-ive brands while spending her days forging ahead with her career at Amazon, then Google and - most recently - Sephora. Yes, really.

Meet this week's guest, Laura Alexander Wittig, founder of The Brightly Co and Kennebecker.

What you'll learn

Never underestimate the power of Twitter. While Facebook and Instagram might be the trendier choices for outreach these days, Laura explains why Twitter is still a powerful tool in her productivity arsenal, especially when it comes to networking.

How you'll be inspired

Laura has some of the biggest names in the tech industry on her resume. How exactly did she balance building two new brands from scratch with a day job and a, you know, real life all at the same time? Find out how her tech background helps her out with her daily tasks.

What you'll tell your friends

Did you hear about the girl who started two FEST brands while working full-time at Amazon, Google and Sephora? She sounds like she could do basically anything without much help. But here's the thing, she just took on co-founders for her newest brand. Listen to the show to hear her talk about how she found her co-founders at The Brightly Company and why she says teams are crucial for any FEST entrepreneur.

Resource of the week

The Kanban method: Some of Laura's favorite production management apps, like Airtable and Trello, utilize this method that involves signboards and scheduling systems.

Connect with Laura Alexander Wittig

Website: thebrightly.co

Website: kennebecker.com

Facebook: https://www.facebook.com/thebrightlyco

Facebook: https://www.facebook.com/itskennebecker

Instagram: @thebrightlyco

Instagram: @itskennebecker

Mentioned in this episode: 

Why good enough is good enough for me: thoughts on giving yourself a break on your way to changing the world

Amazon

Google

United Nations Foundation

Maderight

Sephora

The Rising Tide Society

Trello

Airtable

Kanban

Toyota

Jira

Slack

Manifestly

Zapier

IFTTT

Zendesk

Twitter

Lob

Mailjoy

T-shirt motto: Good enough is good enough.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 12 2017

59mins

Play

Rank #8: 125: Three Different Looks at Fashion Entrepreneurs Fighting Human Trafficking & Modern Day Slavery

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Can entrepreneurship and the business of fashion make headway in the complex web of injustice fueling the global engines of human trafficking and modern day slavery - a dark and dangerous industry thought to generate some $150 billion a year?

In a special episode of the Spirit of 608 podcast, we're approaching what is hands-down one of the most complicated and hard-to-understand criminal problems facing the modern world through a very tight lens, one focused squarely on fashion entrepreneurs who've dedicated their businesses to making a difference for people affected by these issues.

This week, the Spirit of 608 looks at fashion entrepreneurs fighting human trafficking and modern day slavery. 

What you'll learn

The issue of human trafficking is a lot more complicated than what's seen on the surface. Learn what underlying factors the fashion industry has to deal with regarding this issue, as seen through the eyes and experiences of these founders.

How you'll be inspired

Find out how the love of fashion connects to the love of women and the love of self - and a deep-seeded desire to work to end human trafficking and modern day slavery. These women share the paths that led them to fight for their causes.

What you'll tell your friends

How does one profit from a non-profit? Check out how these founders balance the charitable aspect of their companies with their growing businesses.

 

Connect with 

Website: Trace Fashion | Malia Designs | Velé

Twitter: Malia Designs Twitter

Facebook: Trace Fashion Facebook | Malia Designs Facebook | Velé Facebook

Instagram: Trace Fashion Instagram | Malia Designs Instagram | Velé Instagram

Pinterest: Trace Fashion Pinterest | Malia Designs Pinterest

Mentioned in this episode: 

Trello

Indy 500

Fair Trade Federation

Dressember™

Human trafficking & Modern Day Slavery in the Fashion Industry

17 Brands That Fight Human Trafficking

Made For Them

About Human Trafficking

The Truth Behind Fast Fashion & Forced Labor

How Can Companies Help Human Trafficking Survivors? Give Them Jobs

A Story of Slavery in Modern America

Dione Coat in Brushed Twill

SilkRoll

Winter Style Salon & Sale

Dec 05 2017

1hr 21mins

Play

Rank #9: The Conscious Closet, Media Life and Making a Profession Out of a Purpose with Author and Ethical Fashion Pioneer Elizabeth L. Cline

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If her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages.

Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. On this episode of the Spirit of 608 podcast, we talk about The Conscious Closet, Elizabeth's life as an author and entrepreneur and how FEST founders can learn from her experience to not only grow their visibility and businesses, but also make changes in the problematic, but promising global fashion sector.

Meet this week's guest, Elizabeth Cline, author of The Conscious Closet.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Elizabeth wants to help people feel empowered and like they're part of the solution.

Aug 30 2019

1hr 3mins

Play

Rank #10: 123: Making Big Changes After a Decade in Sustainable Business with Proud Mary’s Harper Poe

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Is direct-to-consumer the best way to build an ethical fashion brand today? This week's Spirit of 608 podcast guest is betting yes - and while many founders building conscious companies today bypass wholesale and go directly for the leaner, ecommerce-driven model just based on watching well-known success stories like Everlane and Warby Parker, there are very few entrepreneurs around today who can talk about the pros and cons with the benefit of nearly a decade building a business founded with sustainable, ethical principles and production methods. If you've asked yourself which route is right for you and your FEST biz, you are going to scoop this episode up and snuggle it like one of the cozy alpaca sweaters in this bohemian chic brand's latest collection.

Meet this week's guest, Harper Poe, Founder of Proud Mary.   What you'll learn

Direct to consumer might not be optimal for every company, but it works perfectly for Proud Mary. Find out why Harper is making the move to shut down longstanding wholesale accounts with well-known retailers after nearly a decade in business - and why she's decided it's the most sustainable, ethical choice for Proud Mary.

How you'll be inspired

"I definitely did not have a Plan B." Hear Harper on creating her dream job by putting together the two things she wanted most: to travel and help artisan communities all around the world.

What you'll tell your friends

Did you know there's such a thing as an impact calculator? To do the math, check out Proud Mary's unique website feature that calculates the hours and number of artisans involved in making Proud Mary's products - and spoiler alert: it's a lot.

Resource of the week

Planoly: If you're a female entrepreneur doing your own social media and trying to balance the need to be the face of the brand with a healthy aversion to plastering your face all over Instagram, you've got something in common with Harper. Hear how she uses Planoly to market her company and manage her public and private social media accounts while also keeping much of her private life private.

 

Connect with Harper Poe & Proud Mary

Website: proudmary.org

Facebook: https://www.facebook.com/proudmaryglobaltextiles/

Instagram: @proudmaryglobaltextiles

Pinterest: https://www.pinterest.com.au/harperpoe/

Mentioned in this episode: 

Business Plans for Dummies

Nest

Design Sponge

Etsy

International Contemporary Furniture Fair (ICFF)

New York Gift Show

Squarespace

Cobble Hill

Reformation

Urban Outfitters

TEDWomen

Planoly

T-shirt motto: Be fearlessly authentic.

Nov 14 2017

45mins

Play

Rank #11: 115: Knowing Your Why and Wholesale’s Past, Present + Future with Brandboom’s Amy Zhou

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Wholesale can feel like a gamble for emerging, independent and startup brands today. With all the talk of direct-to-consumer companies capturing the hearts of fashion fans, how's a FEST founder to decide whether to pursue the old-school route (one that incidentally, is crucial to many successful brands' bottom lines)?

To get to the bottom of the wholesale vs. direct debate, we needed an expert with a 360-degree window into wholesale's role in today fashion and apparel landscape - and what changes we can expect ahead. Good thing for us, we found a badass entrepreneur who helps brands grow through wholesale today and hails from roles at influential fash tech successes such as TechStyle and Rent the Runway.

Meet this week's guest, Amy Zhou, COO of Brandboom.

What you'll learn

How a new type of consumer is changing the game and turning the spotlight towards independent designs and brands, over larger and more established enterprises.

How you'll be inspired

How your "why" is the driving force behind every decision you'll make in your business, from the type of pictures you'll be taking to the type of stores you want to be associated with.

What you'll tell your friends

It could be the best time ever for an independent fashion brand or fashion startup to get into the wholesale business. Amy Zhou talks about the ways new technology and shifting brand-to-consumer practices are making wholesale an attractive choice.

Resource of the week

Yourself. No joke. Learn how Amy Zhou turned herself into the sharpest tool in her shed.

Connect with Amy Zhou

Website: brandboom.com

Facebook: https://www.facebook.com/brandboom/

Twitter: @brandboom

Mentioned in this episode: 

Dope

Pink Dolphin

The Hundreds

Young and Reckless

TechStyle

Rent the Runway

JustFab

Shoedazzle

Fabletics

FabKids

Steve Madden

How Retailers Are Evolving with Technology to Keep Up With Amazon

T-shirt motto: Take risks and keep hustling.

Sep 19 2017

47mins

Play

Rank #12: From Couch Surfing to Winning at Secondhand Style in Silicon Beach with Tracy DiNunzio of Tradesy

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You know when you really need entrepreneurial inspo? Like really, really need it or you might implode into an alternate reality comprised of primarily of angst instead of carbon? Yes, well, it happens. And when it does, who better to listen to for motivation and hope against hope than a former bartender, artist, and self-described bohemian who started her business from her apartment, where she slept on the couch and rented out her bedroom through AirBnB to fund her first company, and then with no tech experience bootstrapped her brand into an accelerator program, funding and pivots. Now one of Silicon Beach's top fashion startups, this company dealing in luxury secondhand women's apparel is certainly cool. But the really cool part of the story itself? It's the founder herself. When you hear this conversation, which originally appeared on the Spirit of 608 podcast in episode 5, you'll immediately notice this female entrepreneur's unusual mind, one that's creative, yet pragmatic, far from dry and buttoned up, but able to quickly sharpen focus to reach a goal.

Meet this week's guest, Tracy DiNunzio, CEO of Tradesy.

Sign up for the PressDope weekly email to get DIY PR tips and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Tradesy: www.tradesy.com

Facebook: https://www.facebook.com/gotradesy

Twitter: @tradesy

Instagram: @tradesy

Pinterest: https://pinterest.com/tradesy/

AirBnB

Moz.com

Google Webmaster Tools

Baret Boisson Art

PressDope On Task: Free 30-Day Online DIY PR Accelerator

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 23 2019

40mins

Play

Rank #13: Putting Brand DNA Before Dollars with The Fashion Business Plan Author Bako Rambini

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In this week's episode, we have the first princess to grace the Spirit of 608 podcast - and the first guest with a finance background to tell us to stop and think about something more than numbers and money in order to build a brand that will attract enough of an audience to, you know, produce impressive numbers and money. Not sure how that works? Curious why this week's guest says locating brand DNA matters even more with a fashion business than in other industries? Want to know how you get to be a princess in this day and age? It's all coming up on this week's show.

Meet this week's guest, Bako Rambini, Author of The Fashion Business Plan.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

There's nothing that speaks more to an audience than a brand's authenticity. But does authenticity mean showing everything? Not necessarily. Take it from Bako: you don't have to make every single aspect of your brand's creation story or inspiration a part of the public message. Instead, this fashion business expert advises, you're better off identifying which parts of the full story are likely to resonate with your audience the most. And that's also a large part of why she encourages entrepreneurs to build a community before they launch a product. You'll hear more on that in the full episode.

How you'll be inspired

It's easy to prioritize revenue, cost of customer acquisition, P&L and other crucial numbers as you make your biggest business decisions, but Bako says not so fast: nothing is more important than a brand's DNA -  you know, that thing that makes a brand tick, its driving force, what makes it unique? Yeah, that. She believes in the importance of brand DNA so wholeheartedly that instead of drilling down on numbers, this financial industry veteran Bako starts the business planning process by focusing on a brand's DNA long before looking at numbers. Next, she helps her clients build stories and ideas around the core DNA. The outcome? A cohesive brand identity that can support the numbers that come next.

What you'll tell your friends

Have you ever met a princess from Madagascar? Now's your chance. Well you will on this week's episode of the Spirit of 608 podcast. Along with , Bako Rambini is a princess from Madagascar. Being a princess does come with its own challenges, especially when balancing cultural traditions with progressive ideas in the industry, as Bako shares in this episode.

Resource of the week

Asana: One of the most popular team management apps, Asana allows individuals and teams to map out projects and stay on top of what's coming up next. Speaking of looking ahead, Bako doesn't just have her weeks and months planned on Asana, but her entire year.

Connect with Bako Rambini

Website: fashioncrossfunctional.com

Facebook: The Fashion Fix: Facebook group 

Mentioned in this episode:

The Fashion Business Plan by Bako Rambini

Inside Chanel - where you can see how Chanel uses its brand identity

Free guide: How to start a clothing line

Instagram

Chanel

Etsy

T-shirt motto: Channel your inner princess.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 24 2018

58mins

Play

Rank #14: All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.

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We're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday? Who better to come talk to us about all things branding than a woman who escaped the corporate fashion world to work one-on-one with ethical and sustainable apparel brands and small businesses from her home base in Charlotte, NC?

Meet this week's guest, Marisa Flacks, Founder of RISE Creative Co.

What you'll learn

Why ethical brands, specifically, can get a branding boost from understanding a little about anthropology. Marisa brings her training in anthropology to the brand strategies she helps create for her clients and, in so doing, helps them take cultural issues into account when they're developing their messaging and positioning. Okay so what does that mean? You'll hear more on the show, obviously, but just think about the complex web of concerns that comes up when you're talking about the treatment of workers in, say, manufacturing facilities in developing countries? Or how perspectives on child labor could be different depending on the world in which you live? Marisa is adamant about talking through things like that as the strategy develops - instead of just slapping a green-washed approach onto a company's messaging and calling it done.

How you'll be inspired

Putting yourself out there is a scary thing for most people (it's been disproven, but there's the oft-quoted stat about public speaking freaking people out more than death). While the thought of being the public face of your company might sound deliciously great for some entrepreneurs, others are beyond uncomfortable with it and put all the attention on their products instead. During our chat, Marisa says that while either preference can work, there is a real benefit to making things personal. Your customers and people watching your brand are, after all, the exact people you're trying to convince to get so interested in what you're doing that they'll give you money for it. No surprise that a down-to-earth message straight from the founder is often just be the thing to get people hooked on more than your product and draw them into the world that you're building through your business.

What you'll tell your friends

Oh so you're having trouble with branding? This branding expert I heard on the Spirit of 608 podcast said, when that happens, you need to check your core message. Examine your why. She said that nothing is more important than a brand's  story or "why" behind what they do. But zero in on this "why," you'll be much closer to locking down your target audience, forming an effective marketing strategy and creating solid content around your brand. Find out more in the full episode.

Resource of the week

Business Boutique: Along with usual suspects like Asana and Google Drive, Marisa recommends The Business Boutique program to newcomers to the entrepreneurial scene.

Connect with Marisa Flacks

Website: risecreativeco.com

Facebook: https://www.facebook.com/risecreativeco

Twitter: @risecreativeco

Instagram: @risecreativeco

Mentioned in this episode:

The True Cost

Harper Wilde

Kickstarter

Pinterest

Asana

Business Boutique

Business With Purpose

The Strategy Hour

Straight Up Paleo

T-shirt motto: In a world of self promotion, promote others.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 08 2018

46mins

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Rank #15: How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear

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In the final Spirit of 608 podcast episode before the August break, get ready for a conversation that rocks. Seriously. This week's guest is not only a FEST founder who relies on upcycling thrifted garments for the one-of-a-kind garments she creates. She's also the designer behind the eye-catching, other worldly bespoke stage wear you'll spot on some of the most loved heavy metal musicians and professional wrestlers out there today. Know nothing about either of these global subcultures? No problem. This week's guest has experienced the same challenges so many founders face and is not afraid to talk about them: from balancing art and business to learning how to manage employees and taking steps to scale.

 

Meet this week's guest, Kim Dylla, Founder of Kylla Custom Rock Wear.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn

First, heavy metal is alive and well. Second, there's a very FEST-ive female entrepreneur who's behind the stage wear donned by some of the scene's top music acts and performers. To get to where she is today, supporting herself through her bespoke clothing company Kylla Custom Rockwear, Kim has some golden advice for other female founders listening to this episode of the Spirit of 608 podcast: it pays to know your market inside and out. A metal fan and performer in her own right, Kim found her first customers after the stage wear she made for herself turned into requests from others. Fast forward to now, and she's the go-to creator for her signature brand of apocalyptic, war-torn denim and leather that can stand up to the demands of the stage. With customers in over 52 countries and apparel worn by the likes of Journey, Alice Cooper, and Machine Head, Kim didn't just stick to the metal niche. When pro wrestlers reached out with gear needs of their own, Kim jumped into ring to create for them as well. You'll see her work on the backs of pro-wrestlers such as Randy Orton and Braun Strowman, among many others.

How you'll be inspired

Kim's can-do, independent, hands-on approach to building her business is the exact kind of inspirational fuel that so many FEST founders crave as they work hard to sustain and grow their brands. Listen to this week's episode, and you'll hear how Kim sews using old school machines hunted down at thrift shops, combs secondhand stores for cast-off denim and leather goods she can repurpose into custom clothing and keeps a constant finger on the pulse of her own business. From creating garments to navigating tricky customer service problems, she's touching every part of her business - even when she's hauling her sewing machines on tour with musicians to make instant repairs backstage. 

What you'll tell your friends

How long have you been waiting to hear a successful entrepreneur tell you it's okay to sleep in? I was listening to the Spirit of 608 podcast, and Kim's proof that you don't necessarily have to have one of those chipper 5 a.m. morning routines to build a growing business. What's far more important is setting up work life so it actually works for you and your lifestyle. On the show, Kim says, “Figure out the way you want to live your life and take your business and structure it around that.” For her, that means eschewing the nine to five for afternoon and evening work hours that better harness her productivity and accommodate her night owl tendencies and later mornings. Sneak listen above and more on the show. 

Resource of the week

List:DailyChecklist: So you love a to-do list? Kim's resource of the week not only allows you to track your tasks, but also adds a layer of accountability by monitoring and grading you on productivity each week.

Connect with Kim Dylla

Website: www.kyllacustomrockwear.com

Facebook: https://www.facebook.com/kyllacustomrockwear

Instagram: @kyllacustomrockwear

Twitter: @KyllaCustomWear

Mentioned in this episode:

Kim Dylla makes killer clothes for everyone from metalheads to wrestlers

Creative Mornings

Joann

Kenmore

Singers

WWE

King Diamond

Wrestlemania

Bray Wyatt and Randy Orton

Pacific Blue Denims

Braun Strowman

FedEx

Magic Fashion Trade Show

Machine Head

QuickBooks

PayPal

List: Daily Checklist

Lyst

T-shirt motto: Rock your wardrobe rock your life.This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

Jul 30 2018

1hr 3mins

Play

Rank #16: 120: Investing in the Next Billion Dollar Female-Led Businesses with XFactor Partner Aubrie Pagano of Bow & Drape

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Billion dollar businesses, anyone? That's what this week's guest and a cohort of female entrepreneurs are on the lookout for as part of a new microfund aiming to seed promising startups with at least one female co-founder.

Meet this week's guest, Aubrie Pagano Founder of Bow & Drape and Investment Partner at XFactor Ventures.

Wait, wait, before you shrug it off like, oh, no, that's not me, midway through my conversation Aubrie, you need to hear how she demonstrates a way to think small about a business and a new, improved way to think big about the very same business. Whatever the size of your company, Aubrie brings a perspective that not only highlights how entrepreneurial paths shift, change and evolve in the most surprising ways, but also points to a future where more women-led businesses have a chance to thrive.

What you'll learn

Hear an investor looking to help fund the next billion dollar female-led businesses on exactly what she looks for in new companies. Plus, Aubrie lets us in on her tips for any founder planning to approach venture capital firms or individual investors in the future. From networking your way to the right people to bringing solid stats to the table, her advice will make you want to take notes.

How you'll be inspired

While so many startup founders today think they've got to secure venture capital, choosing that route for outside funding is not for everyone - nor is it right for every company (which, btw, is not necessarily a bad thing). Hear Aubrie share how to determine where your business fits in.

What you'll tell your friends

Have you heard about Aubrie Pagano? She's kind of a unicorn: one of a handful of female investors in venture capital who's built her own company while still having fun and turning out ridiculously good puns. Also, don't forget to rock out with you guac out. Just sayin'.

Resource of the week

Captio: Every entrepreneur has a hundred thoughts running through their minds every minute. Captio helps you keep track of everything by letting you send quick notes to yourself, without the need to scramble for paper and pen.

 

Connect with Aubrie Pagano

Website: bowanddrape.com  /  xfactor.ventures

Facebook: https://www.facebook.com/BowAndDrape

Twitter: @bowanddrape  /  @XFactorVentures

Instagram: @bowanddrape

Mentioned in this episode: 

Mattermark

inDiniro

Flybridge

Captio

Howie Liu's company Airtable

Conscious Coconut

37: Making it Custom, Cool & Customer-Led with Aubrie Pagano of Bow & Drape

Inside the New Footwear Venture of Two Former Zappos Execs

T-shirt motto: What's your wi-fi password?

Nov 09 2017

1hr 3mins

Play

Rank #17: Sourcing Plant-Based Textiles from Overseas + Building a '19 PR Strategy with Nicki Patel of Ethical Fashion Brand Milo + Nicki

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In a combined Knowledge Drop and Media Strategy Session episode on the podcast this week, we hear from FEST founder Nicki Patel, whose ethical fashion collection features women's apparel - including enviable dresses that can be worn in multiple different ways - made using banana plant leaves and other non-fruit materials left over from growing the crop in India. As such, she's an expert at how a small, made-in-the-USA brand can successfully partner with overseas suppliers to create garments made from plant-based textiles. She shares her story and her knowledge with us in the show, so if you've been considering sourcing overseas, this is one episode you won't want to miss. At the same time, now a number of years into building her business, Nicki has a solid media and PR strategy, but she's wondering how to amp it up in 2019. I leave her with three actionable steps she can take to do just that.

Meet this week's guest, Nicki Patel, Founder of Milo + Nicki.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

When Nicki wanted to launch a sustainable fashion brand, exploring her Indian heritage led her to banana fabric - yes, it's fabric made from the non-fruit part of the banana tree. Despite challenges she's encountered along the way, Nicki stands by banana fabric as an excellent material to explore for FEST brands. Listen to the show to learn more about this plant-based textile and what to know when working with overseas suppliers as a small US-based brand. 

How you'll be inspired

It might feel like a daunting process to establish business with international suppliers. Nicki agrees that there are many challenges, but setting up a complex supply chain as a small business is a lot easier today than it has been in the past. Listen to the show to hear what Nicki says she learned along the way and why respecting cultural differences may be the key to a successful partnership.

What you'll tell your friends

Hey, I listened to this FEST founder's story about leaving her corporate job after health problems changed her life. She went out on her own and made it happen and is now designing her ethical fashion brand in Austin, TX, working with suppliers in India who make textiles using banana plant materials and having it sew in New York. It's a pretty inspiring story and tells you a lot about what building a fashion brand can loo like today. Check it out on the Spirit of 608 podcast. 

Resource of the week

Low-tech and lovely: Time for yourself. It can be so easy to check your mail or social media accounts, and yet so much harder to set your phone down and take time off. Nicki suggests having an activity that is totally unrelated to your business, just so that you can a barrier and reset when needed.

Connect with Nicki Patel

Website: milonicki.com

Facebook: https://www.facebook.com/milonicki

Instagram: @milonicki

Twitter: @milonicki_

Mentioned in this episode:

Banana Republic

Converse

Stitch Fix

Factory 45

Conscious Chatter

How I Built This

T-shirt motto: Be you in a world of others.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 04 2018

1hr 11mins

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Rank #18: Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY

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On this week's episode of the Spirit of 608 podcast, we hear from a FEST founder who witnessed a fashion manufacturer's shocking environmental damage early on in her career at one of top brands of the day. What she saw was something she never forgot. Fast forward through leaving corporate fashion to start her own ecommerce brand and arriving at today, and she's joined with other fashion industry insiders to create the change she wants to see in the world. Here's what that looks like: leveraging her background in the industry to manufacture a made-in-California, environmentally-conscious shoe with a low carbon footprint, then crowdfunding it to success. But not only that: her commitment to changing how footwear is made goes far beyond her own brand, as evidenced in a new Ethical Footwear Design Course she's helped to create in partnership with PENSOLE - the first training for designers of its kind.

Meet this week's guest, Mary Sue Papale, co-founder of Ashbury Skies + The BENDY.

  What you'll learn

Mary Sue Papale was working at one of the biggest brands of the 80’s and was enjoying a successful career in fashion when she suddenly witnessed something that changed her life forever. She saw firsthand the damage that the fashion industry levies on the environment - and more specifically, an entire lake. Find out how that experience has shaped her career - and future businesses on the show. 

How you'll be inspired

For so many entrepreneurs, the biggest challenge is not doing all the things - but really just trying to stick to one. If that's you, you'll draw essentialism inspo from listening to Mary Sue talk about the value of niching down to focus on one very special product. Hear why Mary Sue and her team chose this direction - and why it's working for them - on the episode. 

What you'll tell your friends

OMG, I was listening to the Spirit of 608 podcast today, and the woman on the show was talking about a lavendar lake, like from fashion industry dye runoff. I know it happens, but can you imagine just standing there looking at an entire lake that essentially became a chemical dumping ground so we can have cool looking handbags? It's crazy. But it led her to change the direction of her career and pioneer change - so inspiring! 

Resource of the week

One Million By One Million Mary Sue recommends this global online accelerator program as a place for mission-based entrepreneurs to head, thanks to its goal of nurturing one million founders to reach a million in annual revenue. 

Connect with Mary Sue Papale

Website: ashburyskies.com

Facebook: https://www.facebook.com/AshburySkies/

Instagram: @ashburyskies

Twitter: @ashburyskies

Mentioned in this episode:

Esprit

Nordstrom

Facebook

Google Ads

Amazon

Nasty Gal

Modcloth

Magic

eBay

Walmart.com

One Million By One Million

Medium

Facebook Ads

T-shirt motto: Ask me about the Bendy, a modern comfort shoe.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 28 2018

57mins

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Rank #19: How Karla Mora Launched Sustainable Fashion's New Eileen Fisher-Backed Venture Fund to Fuel the Future of Fashion

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What is the future of sustainable fashion? Ask this week's guest, and she's likely to tell you it's about a lot more than consciously-made clothes. In fact, as the founder of a new venture fund backed by none other than Eileen Fisher herself, the FEST-ive voice we'll be hearing in this episode of the Spirit of 608 podcast is quick to explain how - and why - innovations that go beyond what's hanging on the racks are the drivers of change she and the fund she started earlier this year are focused on.

Meet this week's guest, Karla Mora, Founder of Alante Capital.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

What does an investment firm like Alante Capital look for in an entrepreneur? For one, commitment. No only is Karla focused on an entrepreneur's staying power, she's also looking for those well-honed listening skills. Why? Listening to criticism is a lot like listening to market feedback, says Karla, and how you handle it can determine whether or not your business can succeed. In this episode, Karla talks about the skills and traits she looks for in every entrepreneur.

How you'll be inspired

Spending some time in a different place can often help you clear your mind and give you a clean slate to solve new problems. Listen to Karla explain how her journey to Costa Rica, where she lived a year, allowed her to escape the noise of the big city and let her think incubate what became Alante Capital.

What you'll tell your friends

Okay, this might shock you, especially how obsessed with slow fashion I am, but maybe we need to stop categorically hating big name brands. After all, they're likely to be the ones who are able to create real systemic change in the apparel industry by shifting to more sustainable, ethical and environmentally conscious practices. Yeah, I know, I thought we were supposed to totally boycott anything but small, independent companies, but Karla's perspective shows just why biggest ball of all in the fashion industry may very well still be in the court of the likes of Nike, Adidas, Levi's, Gucci and similarly established brands.

Resource of the week

Karla likes to keep her apps simple: GChat for easier communication, Boomerang to make sure she's on top of her emails, and Grammarly to make sure her grammar is on point when she does get to those emails. This girl's got her priorities in the right place!

Connect with Karla Mora

Website: www.alantecapital.com

Facebook: https://www.facebook.com/alantecapital/

Instagram: @alantecapital

Twitter: @AlanteCapital

Mentioned in this episode:

How I Built This Podcast

International Coffee Organization

Building Markets

Peace Dividend Trust

Elios Foundation

Village Capital

Nike

Adidas

Karen Group

Gucci

Stella McCartney

Levi's

Patagonia

Eileen Fisher

GChat

Slack

Boomerang

Grammarly

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld

Mission in a Bottle

Honest Tea

Zoom

Serial

T-shirt motto: Be patient and persistent. Listen to your intuition and do not act out of fear.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 17 2018

58mins

Play

Rank #20: 15 Pro Tips for Pitching the Media, Getting More Press Coverage + Increasing Visibility This Fall

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If you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators.   And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners coming in in recent weeks asking about Fall media outreach strategy and how to get more Back-to-School and holiday press coverage, it was the perfect time to create a show to help hone your pitch strategy.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out 15 pro tips you can use anytime you pitch the media - or send a cold email of any kind to help grow your business. They're pulled directly from our soon-to-be-released new and improved complete PressDope Pitch Package with 20+ email pitch guides written for FEST brands to help DIY your PR.   Do you have your own strategies for cold emailing and networking with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

Jul 25 2019

41mins

Play

Six Must-Know DIY PR + Visibility Takeaways from the Second Half of the Year

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Getting the word out about your ethical, sustainable brand is crucial to its future -- but growing visibility can be tricky and time-consuming. There's public relations, brand awareness, growth hacking, networked marketing, affiliate relationships, content creation, social media and on and on and on. It's part of my mission to elevate brands who are making positive change in the world. Let me help you get further than where you might be able to go on your own with these top takeaways from the second half of the year. In this this episode of the Spirit of 608 podcast, I'm sharing six PR and brand visibility takeaways from the last six months. Each is something I want you to know, in fact, I really think these are *must-knows* for you and anyone building a mission-based brand today. These aren't vague strategies or marketing hoo-hah. These are things I personally experienced while working one-on-one with FEST brands this year, so you know this is current information, something you can use right now, real advice for real brands trying to do this work right now. Plus, if you listen to this episode and the PR tips for the holidays and beyond from the recent episode with Liza Moiseeva, you'll have what's basically a free two-hour crash course in public relations and brand visibility. I hope it helps you reach more people and do more amazing things with the business you are building.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Spirit of 608 on Instagram: @spiritof608

Spirit of 608 Facebook group: FEST in the BEST

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. Join PressDope On Task 30-Day DIY PR Accelerator.

Dec 26 2019

36mins

Play

Creating Next Level Transparency Through Travel with Designer Saloni Shrestha of California Sustainable Luxury Brand AGAATI

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This week, we dive into a world where sustainable fashion gets experiential. We'll hear from a guest who not only designs using sustainable materials and ethical manufacturing practices, but is taking transparency to an entirely new level through travel. Launching a tour to India this fall, this California luxury fashion brand is not only preaching more positive practices in apparel, but opening up its supply chain to show fans and customers a behind-the-scenes view of how clothes are made.

Meet this week's guest, Saloni Shrestha, CEO and designer of AGAATI.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Saloni and AGAATI believe that sustainability is all about being responsible to their communities and environment. That means keeping socio-economic and environmental impact as the framework at the core of this California luxury brand's designs, supply chain and logistics. In fact, they even take some of their customers and fans with them on customized cultural tours to India to meet the very weavers that created the clothes that they've purchased. With over 8 years of experience specializing in designing women’s ready-to-wear collections that are narratives of nature, culture and people, Saloni is a fashion design graduate of Parsons, The New School. Saloni is trained in couture and ready-to-wear with her knowledge further enhanced through stints at reputed fashion houses such as Oscar De La Renta, Diane Von Furstenberg, Zac Posen and Naeem Khan. She's a native of the Himalayas who has lived and travelled across various continents, which she says, is also a key source of inspiration and influence. Growing up surrounded by purity of nature, diverse culture, music, vibrant textiles and bold colors have all been embraced in her creative process.

Linkage:

AGAATI

Facebook: @AGAATI.California

Instagram: @agaati.california

Twitter: @AGAATI1

YouTube: AGAATI California

AGAATI Artisanal Tour - Sustainable Fashion Travel to India

AIACA

Craft Council of India

ATMIA

Mahila Congress

Start With Why by Simon Sinek

Big Magic by Elizabeth Gilbert

Trello UNUM

Rimmon Fabrics

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 12 2019

57mins

Play

Growing Ethical Brand Visibility + PR at the End of the Year and Beyond

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Do you need PR and visibility tips you can use for the holidays and beyond? If so, this episode of the Spirit of 608 podcast is for you. Liza Moiseeva of Scaling Good recently asked me to join her for a Facebook Live inside her Facebook community to talk about growing brand visibility, PR and speaking opportunities for founders during the last weeks of the year and beyond -- and we kept talking for almost an hour. It only made sense to share the conversation with you. Listen in for practical advice you can use right now and recommendations for future planning as you look ahead to 2020. Plus, live questions from FEST founders like you and our answers. 

On this week's show, get PR tips for the holidays and behind during a chat with Scaling Good's Liza Moiseeva and Spirit of 608's Lorraine Sanders.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Stacy Flynn and Evrnu have been turning heads all around with an innovative technology that breaks textiles down in order to create new fibers. Now, they're back on the Spirit of 608 to talk their latest milestones, which includes the development of NuCycl, a new kind of engineered fiber with extraordinary performance and environmental advantages that's made from discarded clothing and has caught the eyes names such as Levi's, Adidas, Target and Stella McCartney.

Linkage:

Scaling Good

Facebook: @ScalingGood

Instagram: @scalinggood

Twitter: @lithaca

Globe In

HARO - Help A Reporter Out

Spot A Guest

Source Bottle

ShopTalk

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 06 2019

54mins

Play

#so608 Recycle: On Not Being a Girlboss, Raising Capital & NYC Startup Life with Recently Acquired FEST biz Bow & Drape

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Hot on the sparkling, sequined heels of FEST biz Bow & Drape's recent acquisition news, we're bringing back a popular conversation with co-founder Aubrie Pagano, who helped lead the company from its early days as a custom women's apparel startup to its current life as the go-to for punny casual wear featuring phrases like Goal Digger, You Had Me at Merlot + more. In this #so608 Recycle episode, Aubrie and I talk NYC startup life, fundraising, microfunds for female founders and a lot more. Whatever the size of your company, Aubrie brings a perspective that not only highlights how entrepreneurial paths shift, change and evolve in the most surprising ways, but also points to a future where more women-led businesses have a chance to thrive.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Bow & Drape was recently acquired, an event that may point to a wider shift in the direct-to-consumer ecommerce space, according to Forbes. Along with that, we just love what Aubrie has to say, so we thought it was the perfect time to bring her back and share her wisdom again. In this conversation, Aubrie shares that, even though so many startup founders today think they've got to secure venture capital, choosing that route for outside funding is not for everyone - nor is it right for every company (which, btw, is not necessarily a bad thing). Aubrie lets us in on her tips for any founder planning to approach venture capital firms or individual investors in the future. From networking your way to the right people to bringing solid stats to the table, her advice will make you want to take notes. Plus, she's kind of a unicorn: one of a handful of female investors in venture capital who's built her own company while still having fun and turning out ridiculously good puns.

Linkage:

Website: bowanddrape.com  /  xfactor.ventures

Facebook: https://www.facebook.com/BowAndDrape

Twitter: @bowanddrape  /  @XFactorVentures

Instagram: @bowanddrape

Mattermark

inDiniro

Flybridge

Captio

Howie Liu's company Airtable

Conscious Coconut

120: Investing in the Next Billion Dollar Female-Led Businesses with Aubrie Pagano of XFactor Ventures and Bow & Drape

37: Making it Custom, Cool & Customer-Led with Aubrie Pagano of Bow & Drape

Inside the New Footwear Venture of Two Former Zappos Execs

Bow & Drape Is Latest Brand Snapped Up By An E-Commerce Holding Company

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Nov 21 2019

54mins

Play

What happened next: how Evrnu’s Stacy Flynn made textile magic (okay fine, it’s actually science), secured $9M in funding and a partnership with Stella McCartney

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For the 200th episode of the Spirit of 608 podcast, we had to bring back a special guest, fan favorite, visionary FEST pioneer and all around badass for an update episode looking at what kind of amazing things can happen in a couple years' time. Since the beginning of the Spirit of 608 podcast way back in the fall of 2015 (I know!), we have aimed to inspire, inform and entertain women in FEST so they push on and continue bringing much-needed change to an industry that, while slow to adopt it in the past, is, these days at least, hungrier for it than ever. Listen to this update episode of the Spirit of 608 podcast to hear what happened next for this game-changing guest and her brand, whose entire purpose is to change fashion by creating technology capable of completely transforming textile waste into new fibers and new garments. That in and of itself is cool enough to warrant our FEST-ive fan girling, but when you hear they recently landed $9M in funding, a partnership with Stella McCartney + more, it's hard to not listen to what this fabulous female founder has to say.Re-meet this week's guest, Stacy Flynn, founder and CEO of Evrnu.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Stacy Flynn and Evrnu have been turning heads all around with an innovative technology that breaks textiles down in order to create new fibers. Now, they're back on the Spirit of 608 to talk their latest milestones, which includes the development of NuCycl, a new kind of engineered fiber with extraordinary performance and environmental advantages that's made from discarded clothing and has caught the eyes names such as Levi's, Adidas, Target and Stella McCartney.

Linkage:

Evrnu

Facebook: @evrnu

Instagram: @evrnu

Twitter: @futureofapparel

LinkedIn: https://www.linkedin.com/company/evrnu/

Spirit of 608 Ep 74: Meet the Woman Turning Old Landfill Desinted Cotton into New, Better Clothes with Evrnu's Stacy Flynn

Spirit of 608 Ep 12: From Chaos to Clorox to Lux Consignment with Julie Wainwright of The RealReal

Levi's

Adidas

Stella McCartney

Target

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Nov 14 2019

48mins

Play

Ethical Fashion, the Enneagram + Entrepreneurship with Thr3efold’s Jessica Kelly

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Finding FEST-ive manufacturing partners ain't easy, and this week's guest on the Spirit of 608 podcast is here to help streamline the process. Along with that, this recent L.A. transplant shares her story progressing from high-stakes New York PR to a career filled with meaning and purpose after an impactful trip to another country changed everything. Listen in to learn more about the reality of transparency in ethical fashion today, as well as a fun dive into the mysteries of the Enneagram personality categorization system and this week's guest's Instagram game. So much good stuff for your ears to enjoy.

Meet this week's guest, Jessica Kelly, founder and CEO of Thr3efold

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Thr3efold is a SaaS platform that equips startup fashion brands navigating the corrupt, confusing supply chain with a platform to find ethical factories, manage their production, and buy & sell deadstock fabric to grow their business for people, planet, and profit. Founder Jessica Kelly spent a decade helping hundreds of fashion and lifestyle brands grow their business through marketing, sales and PR. She is passionate about equipping entrepreneurs to grow a successful business and transitioning established brands to profit-driven strategies for people and planet. She successfully crowdfunded $22,500 for Thr3efold and has grown her company to be a leader in the ethical fashion space.

Linkage:

Thr3efold

Facebook: @thr3efold

Instagram: @thr3efold

Pinterest: @thr3efold

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Nov 07 2019

58mins

Play

What's Working & What's Not Right Now in Real Client Campaigns: HARO, YAMM, Affiliate Marketing + More

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Come with me, FEST friends, into a land where growing your business is a breeze and landing top-tier press is as easy as pie....oh wait, no, sorry. That was a dream I had the other night. Of course we all know none of that is easy. But it is possible. Big picture advice is great, but this week I'm all about the details, so I'm diving into real client campaigns and letting you know what's working -- and what's totally not -- this month. With tools and tech-enabled platforms changing all the time, it's more important than ever to get current information from sources you trust. If you're looking for super practical tips you can use immediately in your DIY PR campaigns and brand awareness-building, open up this episode in your favorite podcast player right now because that's what we're serving up this week.   In this week's solo episode of the Spirit of 608 podcast, I share three things I want you to hear drawn directly from this month's real client campaigns. Listen in for that's working well and what's not, from how I found success using Help A Reporter Out (HARO) and my new favorite free tool for whittling your email list send time down to PR peanuts to the reality of affiliate marketing challenges you absolutely will face if you're a FEST-ive, independent fashion brand right now.   Do you have your own strategies for securing awesome PR with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to stop sabotaging your PR and media and get visible instead by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com

Oct 31 2019

19mins

Play

Meet the Renowned Streetstyle Photographer Behind Gem, the New Google of Secondhand Fashion

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For fans of vintage and secondhand clothing with next to no time to hunt through all the things online to pin the good stuff down, this week’s guest has created nothing short of a true gem in the FEST space. In this episode, you will meet the New York-based, Finnish couple behind the new Google of secondhand style.

Meet this week’s guest, Liisa Jokinen, founder and CEO of Gem App.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show’s success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Launched in the late spring of 2019 after almost a year in development, Gem is founded by husband-and-wife team Liisa Jokinen and Sampo Karjalainen, a Finnish-born couple based in New York City. As you’ll hear in the episode, Gem is really a marriage of their talents. Dig into their backgrounds, and you’ll discover that Liisa is a writer, fashion influencer and the renowned streetstyle photographer behind Hel Looks, NYC Looks and NYC Vintage Map.  For his part, Sampo is the accomplished developer who helped create the late 1990’s classic Habbo Hotel. Today, Gem brings together thousands of online stores and millions of products into one searchable site. The goal? Helping people to find the exact vintage and secondhand items they are looking for. In this episode, Liisa shares with the Spirit of 608 her love and connection to vintage clothing and how it led to the creation of the world’s most comprehensive and easy-to-use digital thrift store.

Linkage:

Gem App

Facebook: @thegemapp

Twitter: @the_gem_app

Instagram: @gem.search

Gem App on App Store

Gem App on Play Store

Gem Stories

Liisa Jokinen

Hel Looks

NYC Looks

NYC Vintage Map

LENA

Habbo

Moves

On Writing Well by William Zinsser

Dreyer’s English: An Utterly Correct Guide to Clarity and Style by Benjamin Dreyer

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Oct 24 2019

53mins

Play

Behind The Scenes with Talia Eve on the Creation + Badass Branding of Evewear: L.A.’s “It” Sustainable Sleepwear Biz

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Taking a career risks is never easy. But super early on? It's easier in some ways, more challenging in others. But when you have a strong vision, knack for branding and drive to fill a hole in the marketplace, you might just cruise from risk to reward like this week's guest on the Spirit of 608 podcast. Founder of a Los Angeles-based sustainable sleepwear brand that goes from day to know while relying on deadstock fabrics and incorporating zero waste design principles, the voice on the show is one who'll inspire you whether you're just starting out or have been building a business for years.

Meet this week's guest, Talia Eve, founder and CEO of Evewear.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Growing up in New York, Talia Eve had the unique opportunity to start her career in fashion at the young age of 17 as an intern at Dolce & Gabbana. From the infamous archive closets at Dolce to the rig walls of Ralph Lauren to the tiny first studio of Jonathan Simkhai to the Tribeca townhouse of Erin Fetherston and then to the old Hollywood inspired romance of Co, Talia got a glimpse into the inner workings of the fashion world. Next, moving to Los Angeles, Talia Eve wanted to create a clothing brand that every girl could identify with, feel confident wearing (cue sleepwear) and would make a positive impact in the world. In April 2018, Talia started Evewear, a sleepwear brand that uses all recycled fabrics and supports the local economy by manufacturing all product in Los Angeles.

Evewear came to life through understanding the experience of the modern day woman. As women, our moods, needs, and personalities are constantly evolving so why wouldn’t our clothing reflect these changes too? Evewear gives women the option to dress according to their different moods, not based on trends, demographics, or anything that can be quantified. The Free Spirit, Tomboy, Girl Next Door, Icon, and Romantic live inside each one of us.

Linkage:

Evewear

Facebook: @evewearsleepwear

Twitter: @evewear_

Instagram: @evewear

Co Collections

Jonathan Simkhai

Ralph Lauren

CFDA

Profit First by Mike Michalowicz

Sapiens by Yuval Noah Harari

The One Million Dollar One Person Business by Elaine Pofeldt

East of Eden

How I Built This

The Conscious Chatter

Her Money

Glambition Radio

The Savage Lovecast

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Oct 17 2019

48mins

Play

What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

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In this week's episode, this New York startup founder is back to tell us what's happened since we first spoke, including how she's built a team and grown her company to hold the title of fastest-growing digitally native swimwear brand.

Oct 10 2019

47mins

Play

Practi-mental: pairing ultra pracital tips with deeper inquiry to fuel up your DIY PR, media outreach and brand visibility

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Have you heard about practi-mental? Well, guess what! Probably not, because we're creating that focus here on the Spirit of 608 podcast. In this week's episode, here are four practical and four kinda-sorta woo-woo tips that will help you increase visibility, reach new people and get more earned media in your business.   Yes, sometimes you have to be completely practical. And at other times, being spiritually driven and totally mindset-focused is a must. But most of the times, for most of us, success rests in a careful balance of the two. I'm not going to go on and say I was being particularly balanced while recording this week's show (because, early fall, so much happening omg), but I'm aiming to bring a little peace to your productivity.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out four top practical tips and super woo woo tactics you can use to get more visibility and success.   Do you have your own strategies for securing awesome PR with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to stop sabotaging your PR and media and get visible instead by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

The Conscious Capsule

Milaner

Eventbrite

Linktree

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com

Oct 03 2019

30mins

Play

Crowdfunding Maternity Leave with FEST Founder and Diehard Supporter of San Francisco’s Artisan Entrepreneurs Eden Stein of Secession Art + Design

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This week's podcast guest is all about collaboration - and not in the ways you might think. Yes, her brand, Secession Art & Design, is a gallery, boutique and workspace in San Francisco's Mission neighborhood that's championed the local arts scene for well over a decade. And yes, she's managed to create an untraditional storefront that allows customers to experience curated shows and see the process of art being made in-house -- all on a bootstrapped budget. And it's also true that, for more than four years, Secession was awarded Best Art Gallery by San Francisco Bay Guardian newspaper readers for its continued efforts to push the envelope in exhibitions and wearable art. Last but not least, it has since grown to represent over 50 independent artists and designers.

But Secession isn't the only thing Eden has collaborated with others on. Facing the need to continue operating her business as a new mom, she made the bold - yet ridiculously sensible move - to crowdfund her own maternity leave, and has seen restructured her business to adapt to being a new mom. How'd she successfully crowdfund enough from her community to keep her business running during her first days as a new mom? Find out on this episode of the Spirit of 608.

Meet this week's guest, Eden Stein, owner and curator of Secession Art & Design

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Eden realized that as an entrepreneur and store owner, she had no one to ask for a maternity leave from when she got pregnant. After all, as a business owner, what happens to the business if she goes on leave? That's when she had the idea to throw it back to her community and turned to crowdfunding for help. Eden hopes that her story adds the conversation around women in business, and in particular, mothers in business. As she puts it, "You should have the choice to have a family and a business and not have to sacrifice."

Linkage:

Secession Art & Design

Facebook: @secessionsf

Twitter: @secessionSF

Instagram: @secessionsf

LinkedIn: Eden Stein

Colleen Mauer

Heather Robinson

Lina Shatara

Riot grrrl

Bikini Kill

iFundWomen

GoFundMe

Gritty Jewelry

Sassafras

KFLY

Todoist

Later

Startup Pregnant

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 26 2019

57mins

Play

Protecting Your Creativity, Changing Fashion and Authoring a Better World with Katie Patrick of How to Save the World

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Get ready, this week's guest has probably one of the most intriguing careers in sustainability thought leadership imaginable. Not only is it full of creativity, it's full of brains, combining behavioral psychology with gamification and analytic thinking to bring new techniques for creating change to entrepreneurs -- including those in fashion. She's not only  the author of the book How to Save the World, host of its sister-podcast, and a speaker on the critical role of creativity, optimisim, and imagination in the craft of social and environmental change, she is also an environmental engineer and software designer. We're impressed that she's combined her passion for the planet and engineering background to  design "Fitbit for the planet" apps that help social impact entrepreneurs and sustainability professionals implement powerful data, game design and behavior-change techniques that create real and measurable change. Her approach is designed to sharply tap into an audience's motivational core. Listen in for her thoughts on social entrepreneurship and how she makes creating change a constant in her career. 

Meet this week's guest, Katie Patrick, author of How To Save The World.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

As an environmental engineer with 20 years experience (experience that includes creating one of the first high-profile eco fashion shows in Australia), Katie has spent decades working to push for more social change in apparel and well beyond. Along with advocating, playing the social change game by, well, bring her own game: her expertise lies in gamification techniques that can tap into our motivational core, pursuit of happiness and behavioral psychology to influence us in positive ways. That's right, she can make saving the world into a game! Now, who wouldn't want to unlock all those achievements, right? 

Linkage:

Katie Patrick

Facebook: @katiepatrickhello

Twitter:@katiepatrick

Instagram: @katiepatrickhello

Pinterest: @katiepatrickfun

LinkedIn: Katie Patrick

YouTube: How To Save The World

How To Save The World

How To Save The World: The Remarkable Power Of Public Data

How To Save The World: Why Creativity Will Save The World

Eco Fashion Show 2007

Nudge: Improving Decisions About Health, Wealth, and Happiness

Magic Leap

A New Earth by Eckhart Tolle

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 19 2019

58mins

Play

My Top Client PR Challenges: How to Stop Sabotaging Your PR + Get Visible

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Are you unknowingly sabotaging your own PR and media efforts without even realizing it? Listen to this week's episode of the Spirit of 608 podcast to find out.   During the August hiatus that we take every year to reorganize and improve what we're doing behind the scenes with PressDope and the clients I work with one-on-one, I spoke with so many FEST founders hoping to amp up media outreach and gain visibility during this year's super important Fall retail and shopping season.   And wouldn't you know it, the very same challenges -- and self-sabotaging habits -- kept coming up again and again. After a month of talking to FEST founders and hearing the same things in conversation after conversation, I knew I needed to create an episode to help you stop doing the things that are going to hold you back, no matter how loud you shout when you've got news to share or how many journalists, bloggers and content producers you reach out to with your message.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out the top client challenges that will sabotage your PR and visibility every single time so you stop doing them today and start getting the recognition you want.   Do you have your own strategies for securing awesome PR with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to stop sabotaging your PR and media and get visible instead by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 11 2019

21mins

Play

The Conscious Closet, Media Life and Making a Profession Out of a Purpose with Author and Ethical Fashion Pioneer Elizabeth L. Cline

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If her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages.

Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. On this episode of the Spirit of 608 podcast, we talk about The Conscious Closet, Elizabeth's life as an author and entrepreneur and how FEST founders can learn from her experience to not only grow their visibility and businesses, but also make changes in the problematic, but promising global fashion sector.

Meet this week's guest, Elizabeth Cline, author of The Conscious Closet.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Elizabeth wants to help people feel empowered and like they're part of the solution.

Aug 30 2019

1hr 3mins

Play

15 Pro Tips for Pitching the Media, Getting More Press Coverage + Increasing Visibility This Fall

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If you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators.   And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners coming in in recent weeks asking about Fall media outreach strategy and how to get more Back-to-School and holiday press coverage, it was the perfect time to create a show to help hone your pitch strategy.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out 15 pro tips you can use anytime you pitch the media - or send a cold email of any kind to help grow your business. They're pulled directly from our soon-to-be-released new and improved complete PressDope Pitch Package with 20+ email pitch guides written for FEST brands to help DIY your PR.   Do you have your own strategies for cold emailing and networking with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

Jul 25 2019

41mins

Play

How Vrai & Oro's Vanessa Stofenmacher Turned a Small Seed Investment into L.A.'s Source for Stylish Ethical Diamonds Grown by the Sun

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This week, listen in for a conversation about starting off small, only to end up making big change thanks to some very little things. And sparkle. Lots of drool-worthy, dreamy, sparkly goodness. The LA-based ecommerce startup entrepreneur at the heart of this episode is changing the way jewelry -- and diamonds, in particular -- make their way into consumers' hands. And it goes beyond the business model. Thanks to this company's partnership with a Silicon Valley diamond tech innovator, the gems sold here are made ethically using solar technology. All of it signals a brighter future ahead for stones that have long been associated with harmful environmental effects and labor practices. For you, it could also mean a sparkly BFF on your finger that you can feel good about, pay less than traditional industry prices for and wear knowing you're supporting a woman-owned business to boot.

Meet this week's guest, Vanessa Stofenmacher, Founder of Vrai & Oro.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Vanessa Stofenmacher founded Vrai & Oro in 2014 with the desire to bring transparency to a very traditional jewelry industry by bringing essential designs with a thoughtful touch directly to her customers through ethical practices and honest pricing. After two years in the business and her eye set on creating engagement rings for the modern couple, she discovered an even larger issue at hand– the lack of traceability within the diamond trade. Because of this she partnered with Diamond Foundry, a tech company that creates above-ground diamonds using solar technology, to combine forces and help change both industries for the better. With a background in branding & design, Vanessa is on a mission to connect women through fine jewelry and empower an inclusive and more sustainable future.

Linkage:

Vrai & Oro: https://vraiandoro.com/ 

Facebook: @vraiandoro

Instagram: @vraiandoro

Pinterest: @vraiandoro

Diamond Foundry

WeWork

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

Jul 18 2019

44mins

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#so608recycle: How A Bad Night, No Experience & Getting Fired Were Everything Packed Party’s Jordan Jones Needed To Succeed

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For a lesson in taking risks, going with your gut, standing by your vision and how to turn a very bad, no good bummer of a day into the biggest aha moment of your young life, pull out your earbuds and settle in for a conversation that will make you laugh - and get you inspired to do work on even the most challenging days.

In this episode of the Spirit of 608 podcast, twenty-something founder Jordan tells us how one of her earliest media moments (um, which I, cough, wrote) ended up getting her fired from her job - and why that turned out to be the best thing that could have happened (even though it hardly felt like that at the time). After starting her company in a tiny San Francisco apartment during a phase of her life when she felt lonely in a new town and frustrated with a blah job, Jordan has grown her lifestyle gifting brand into one that counts famous fans such as Reese Witherspoon and stockists that include Nordstrom, Paper Source and Neiman Marcus.

Meet this week's guest, Jordan Jones, Founder of Packed Party.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Linkage:

Website: Packed Party

Facebook: https://www.facebook.com/packedparty

Twitter: @packedparty

Instagram: @packedparty

Linkedin: https://www.linkedin.com/in/jordanfjones/

Youtube

The Packed Party Podcast

The San Francisco Chronicle story that got Jordan fired

GoDaddy

Nordstrom

Neiman Marcus

Paper Source

Francesca's

The camera Jordan's team uses for Instagram: Canon Rebel

Headspace

NPR's How I Built This podcast

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127.

Jul 11 2019

52mins

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From Small, Sustainable, Zero Waste Style in Dallas to Bravo's Project Runway with Lela Orr of Ferrah

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If you've ever let who you think you are hold you back, then this week's episode is for you (stop doing that by the way). For example, say you're an introvert in Dallas building a small, luxury sustainable fashion brand with zero waste design principles. You might assume, like this week's guest did, that you're not the kind of person who should go on TV at all, much less a hit reality show like Bravo's Project Runway. But if you did that, well, you might be absolutely wrong. Take it from Lela Orr, who was quietly growing her brand Ferrah from her Texas home base and, for years, balked whens friends told her to try out for the show. A self-described chill girl with a no-drama attitude, she thought producers would pass on her application -- but she eventually decided to try out. And wouldn't you know it, turns out she fit right into the show and found an excellent new platform for her growing brand and its ethical values.

Meet this week's guest, Lela Orr, Founder of Ferrah.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Ferrah is a Dallas-based 360-atelier and eco-luxury brand. Lela is the founder and creative director of the Ferrah brand. In 2019, Lela competed on season 17 of Bravo's Project Runway where she created high-fashion with a low carbon footprint. That's a fary cry from 2013,  when she was one of the only design students in her school with a luxury and sustainable fashion focus.

Linkage:

Ferrah: www.ferrah.co

Facebook: @ferrahofficial

Instagram: @ferrahofficial

Pinterest: @ferrahofficial

Lela Orr

Project Runway

Lela's upcoming events:

SDG Summit 2019

REMODE 2019

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jul 04 2019

45mins

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10 Things To Ask Yourself on A Super Tough Entrepreneurial Day

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Got it all together? Everything going 100% smoothly? Like you're on the easy breezy train to chill-ville? That's fabulous. But come back next week. Seriously, this episode of the Spirit of 608 podcast is *so not* for you.   This week, I'm bringing you a show that's for those murky, messy, turbulent, hectic times. It's for those days when you're not sure if you can keep the wheels on the proverbial cart, whether you're distracted because of something heady and wonderful like getting smacked in the face by love or completely thrown by unexpected life changes, cross-country moves, health challenges, divorce or tough things in the lives of partners, parents, children and others you love.   I've been through a few of those things in the four years since I started the Spirit of 608 podcast. I've coped and, I dare say, gotten a hell of a lot stronger and more resilient by creating tools that allow me to game my mindset and stay on track. Okay, not always absolutely on track, but able to get back on it quickly when I fall off. Among those tools: questions I ask myself whenever I'm having one of those super tough entrepreneurial days. I'm sharing them with you on this week in hope that they can help you the next time you're in the thick of it.   Do you have your own mindset strategies? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jun 27 2019

24mins

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iTunes Ratings

77 Ratings
Average Ratings
71
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
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I love Lorraine&#39;s podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Really interesting

By hungryhungryhippony - Jun 08 2017
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Really enjoyed these podcast episodes, original interviews, I learned a lot. Thank you.