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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

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Business
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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

iTunes Ratings

79 Ratings
Average Ratings
73
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
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I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Everything you need from a podcast!

By Natalimka - Dec 14 2018
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Lorraine's podcast is literally everything you would ever need from a podcast on entrepreneurship for women - incredible personal stories, insightful career details, inspirational facts that drive me as a listener further in my self development journey. So much motivation from one episode is totally worth the listen!! Thank you Lorraine for being an knowledgable, witty and simply incredible host!!

iTunes Ratings

79 Ratings
Average Ratings
73
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
Read more
I love Lorraine's podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Everything you need from a podcast!

By Natalimka - Dec 14 2018
Read more
Lorraine's podcast is literally everything you would ever need from a podcast on entrepreneurship for women - incredible personal stories, insightful career details, inspirational facts that drive me as a listener further in my self development journey. So much motivation from one episode is totally worth the listen!! Thank you Lorraine for being an knowledgable, witty and simply incredible host!!
Cover image of Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Latest release on Aug 13, 2020

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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

Rank #1: so608 Recycle: Ethical Fashion Pioneer Eileen Fisher on Working from Home + More (Plus, Making Masks)

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This week, we're bringing back one of our most popular episodes of all time with one of the ethical fashion movement's best-loved pioneers. Her thoughts on working from and her frankness about building a business during life's challenges are especially relevant right now, as is her participation in face mask-making efforts in her home state of New York.

Originally shared in the fall of 2018, this conversation reveals how she made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company that's not only become a certified B Corp, used non-traditional models in its ads and incorporated organic cotton, but has also implemented numerous social initiatives and programs and vowed to use only eco-positive textiles by the year 2020.

Meet this week's guest, Eileen Fisher, Founder of Eileen Fisher.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Eileen Fisher

Facebook: https://www.facebook.com/EILEENFISHERNY

Instagram: @eileenfisherny

Twitter: @eileenfisherny

Pinterest: https://www.pinterest.ph/eileenfisherny/

Inside Eileen Fisher's employee stock plan Eileen Fisher: ‘When Was Fashion Week?’

Eileen Fisher Company

Textile Exchange

We The Change: Women Together

New York Fashion Icons Embrace Cuomo's Coronavirus Mask Challenge

Eileen Fisher Making Masks and Other PPE in Irvington

Eileen Fisher Comfortable Basics

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Apr 09 2020

42mins

Play

Rank #2: Six Ways Ethical Brands & Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR

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At a time of year that an often feel hectic and full of so many things to take care of, this show keeps it simple with practical, easy-to-implement tactics you can start right now to earn more media coverage and gain more visibility for yourself and your brand in the weeks and months ahead.

Some are so easy to do that they may even feel like fun. And the best part? You don't have to do all six at the same time to make significant progress in your DIY PR and media outreach strategy. You'll get value out of this episode whether or not you're actually planning to formally pitch the media on news you have coming out early next year. Along with concrete, no-brainer steps you an take to help journalists find you without the help or expense of a PR agency or PR professional, this show walks through strategies that have the added benefit of connecting you with more allies in your community, new customers and collaborators for future partnerships.

Not only the final episode of 2018, this week's show is also the last before our annual January hiatus. Thank you for following along this year, and we'll see you in February. In the meantime, dive into the show archives for 165 more episodes focused on the future of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

This week's solo episode is the latest in our media strategy series created to help you amplify your brand and grow your visibility. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Plain and simple, I'll walk you through six easy, practical ways you can earn more media coverage and increase your visibility without the expense of a PR agency or costly PR professional. 

How you'll be inspired

These days, everything is changing. And while that can be daunting information to digest (help! so much to learn), it's actually really good news for FEST founders. Instead of the old methods of landing media coverage, which could easily leave you at a disadvantage without formal PR representation, more and more members of the media are using social media, personal networks, email newsletters and other previously unconventional methods to source information, interviews and products for the content they are creating. 

What you'll tell your friends

Have you heard the Spirit of 608 podcast? This week's show is all about simple ways you can reach the media without a PR agency. Also, the show reminded me that I need to get more visible in 2019. Check it out on the Spirit of 608 podcast. 

Resource of the week

PressDope's The Dope List: Want media opportunities, places to pitch, event discounts and partnership opportunities curated just for you? Every Thursday, the Spirit of 608's sister business, PressDope, sends out an email with The Dope List. Recent emails have included opps like Shark Tank auditions, a new web series looking to feature entrepreneurs on Entrepreneur.com, blogs looking for guest contributors, a new online marketplace seeking sustainable brands to partner with, accelerator program deadlines, calls for speakers and much more. Sign up to get it here.  

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 26 2018

29mins

Play

Rank #3: Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand

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She made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company that's not only become a certified B Corp, used non-traditional models in its ads and incorporated organic cotton, but has also implemented numerous social initiatives and programs and vowed to use only eco-positive textiles by the year 2020.

Meet this week's guest, Eileen Fisher, Founder of Eileen Fisher.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Big brand names and fast fashion labels are often pitted against sustainable, ethical fashion brands and framed as the enemies, but more and more we're seeing experts point out the different things each brings to the table - and how they both have the potential to help push fashion into a better place in their own unique ways. In this week's episode of the Spirit of 608 podcast, you'll learn how Eileen views the different roles large brands and emerging, independent labels play in the wider push to bring ethical apparel mainstream. 

How you'll be inspired

Not every head of company generating hundreds of millions in sales annual works from dawn to dusk. In fact, as Eileen says, putting boundaries around her hours by working from home, stopping at 5 p.m. most days and even earlier on others meant she could spend more time with her kids, stay sane and - yes - have a life outside of her business. 

What you'll tell your friends

Okay get this, the Eileen Fisher brand is phasing out its best-selling fabric by 2020 because it doesn't meet their standards for eco-friendly fabrics and sustainability. It's a risky move and a definite business challenge for a successful, well-known fashion brand, but is that stopping the company? No way. Eileen says on the Spirit of 608 podcast this week that might be an impossible idea for other brands out there is just a new problem to solve for her company and part of their future vision to use only eco-positive textiles. 

Resource of the week

Meditation: Once again, meditation crops up as the resource of choice from an uber-successful female entrepreneur. Says Eileen: just taking 10 minutes of your day to meditate can make all the difference and can help realign and reorient your thoughts, especially before meetings.  

Connect with Eileen Fisher

Website: eileenfisher.com

Facebook: https://www.facebook.com/EILEENFISHERNY

Instagram: @eileenfisherny

Twitter: @eileenfisherny

Pinterest: https://www.pinterest.ph/eileenfisherny/

Mentioned in this episode: Inside Eileen Fisher's employee stock plan Eileen Fisher: ‘When Was Fashion Week?’

Eileen Fisher Company

Textile Exchange

We The Change: Women Together

T-shirt motto: We the Change: Women Together.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Oct 23 2018

49mins

Play

Rank #4: How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now

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We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19.

There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it's like to be where you are right now. 

We'll also be sharing the deals and offers on Instagram this week and next. Visit us there for more -- and visuals to go with the brands' messages on the show. If you'd like to submit a deal or message, you can still do so here.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

Previous Spirit of 608 podcast episodes mentioned on the show this week:

So608 Ep 141: All About Ethical Fashion Branding With Marisa Flacks Of RISE Creative Co.

So608 Ep 163: Sourcing Plant-Based Textiles From Overseas + Building A '19 PR Strategy With Nicki Patel Of Ethical Fashion Brand Milo + Nicki

So608 Ep 171: How SixChel's Dina Chavez Landed A Print Feature Story Read By 3.6M+

FEST brands and businesses

Sense of Shelf

RISE

milo + nicki

VENIM

Jessica Redditt

Malia Designs

Pure Colour Baby

Sixchel

M. Patmos

The Fashion Business Coach

Third Law

Purse & Clutch

Vivid Element

Opaline Hue

LIYA Collective

Green Story

Earth Warrior Lifestyle

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Apr 02 2020

35mins

Play

Rank #5: Five Quick Hacks To Instantly Beautify Your Social Media Photography

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This week's episode dives into social media photography and the five things I learned that instantly beautified digital photos while working on the Image Pop studio in Charlottesville, VA.

Learn how to instantly up your social media photography game by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

In this episode, I share the top five things I learned through trial and error that completely changed how my social media photos look -- and how I feel about sharing them.

Mentioned in this episode:

Instagram

Spirit of 608 Episode 146

M Studios

Sophia Bain Photography

Image Pop

Amazon

Afterlight

VSCO

Facetune

Retouch

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 15 2019

36mins

Play

Rank #6: How Ethical Lifestyle Influencer Molly Stillman Created Her Most Profitable Year Ever - In the Midst of Personal Tragedy

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How can entrepreneurs thrive in the midst of personal or professional upheaval? It's a question that's been on my mind over the last year, and it comes into this week's episode in a major way. On the show, you'll hear how one well-known ethical fashion influencer with a popular lifestyle blog and business podcast not only survived a series of person tragedies last year, but managed to thrive in spite of them, thanks in large part to the solid systems and processes she had set up in her business beforehand.

Meet this week's guest, Molly Stillman, Founder of Still Being Molly and the Business with Purpose podcast.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

Working with influencers can be one of the most effective ways for emerging brands to reach new audiences, but developing meaningful partnerships can be tough on both sides. In this episode, we look at Molly's approach to working with ethical, sustainable and socially-responsible brands -- you'll find out what works best for her brand partners, how to work with her and other bloggers and why long-term collaborations trump one-off sponsorships and ads every time.

How you'll be inspired

2018 was one of Molly’s most difficult years. Other than ups and downs in her business, she suffered back-to-back tragedies that deeply affected her ability to work for months on end. However, as Molly shares, 2018 was the most profitable year for her business -- ever. How did that happen? In this episode, Molly shares her tips on keeping your business going, even when you feel like you can’t.

What you'll tell your friends

I was listening to the Spirit of 608 podcast this week, and I absolutely cannot believe how Molly made it through one of the most difficult seasons of her life while also managing to have her most profitable year in business ever. I have so much respect for this girl and her resilience. Plus, her tips for brands that want to work with ethical fashion and lifestyle bloggers are golden.

Resource of the week

Cladwell: If you've seen the 90's movie Clueless and always wanted Cher's interactive closet, there is indeed an app for that -- and Molly loves it. Cladwell mixes and matches clothes from your wardrobe based on styles you like. Molly absolutely loves it!

Connect with Molly

Website: Still Being Molly

Podcast: Business with Purpose

Facebook: https://www.facebook.com/stillbeingmolly

Instagram: @stillbeingmolly

Twitter: @stillbeingmolly

Mentioned in this episode:

Finding Your Purpose and Your Person with Molly Stillman of Still Being Molly

Rockwood Furniture

LiveJournal

The Onion

Business with Purpose

Lara Casey

Walmart

Google Analytics

Elegant Tees

Ecocult

Squarespace

Cladwell

Audible

Libby

Born A Crime by Trevor Noah

Podcast Movement

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Feb 14 2019

1hr 4mins

Play

Rank #7: All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.

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We're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday? Who better to come talk to us about all things branding than a woman who escaped the corporate fashion world to work one-on-one with ethical and sustainable apparel brands and small businesses from her home base in Charlotte, NC?

Meet this week's guest, Marisa Flacks, Founder of RISE Creative Co.

What you'll learn

Why ethical brands, specifically, can get a branding boost from understanding a little about anthropology. Marisa brings her training in anthropology to the brand strategies she helps create for her clients and, in so doing, helps them take cultural issues into account when they're developing their messaging and positioning. Okay so what does that mean? You'll hear more on the show, obviously, but just think about the complex web of concerns that comes up when you're talking about the treatment of workers in, say, manufacturing facilities in developing countries? Or how perspectives on child labor could be different depending on the world in which you live? Marisa is adamant about talking through things like that as the strategy develops - instead of just slapping a green-washed approach onto a company's messaging and calling it done.

How you'll be inspired

Putting yourself out there is a scary thing for most people (it's been disproven, but there's the oft-quoted stat about public speaking freaking people out more than death). While the thought of being the public face of your company might sound deliciously great for some entrepreneurs, others are beyond uncomfortable with it and put all the attention on their products instead. During our chat, Marisa says that while either preference can work, there is a real benefit to making things personal. Your customers and people watching your brand are, after all, the exact people you're trying to convince to get so interested in what you're doing that they'll give you money for it. No surprise that a down-to-earth message straight from the founder is often just be the thing to get people hooked on more than your product and draw them into the world that you're building through your business.

What you'll tell your friends

Oh so you're having trouble with branding? This branding expert I heard on the Spirit of 608 podcast said, when that happens, you need to check your core message. Examine your why. She said that nothing is more important than a brand's  story or "why" behind what they do. But zero in on this "why," you'll be much closer to locking down your target audience, forming an effective marketing strategy and creating solid content around your brand. Find out more in the full episode.

Resource of the week

Business Boutique: Along with usual suspects like Asana and Google Drive, Marisa recommends The Business Boutique program to newcomers to the entrepreneurial scene.

Connect with Marisa Flacks

Website: risecreativeco.com

Facebook: https://www.facebook.com/risecreativeco

Twitter: @risecreativeco

Instagram: @risecreativeco

Mentioned in this episode:

The True Cost

Harper Wilde

Kickstarter

Pinterest

Asana

Business Boutique

Business With Purpose

The Strategy Hour

Straight Up Paleo

T-shirt motto: In a world of self promotion, promote others.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 08 2018

46mins

Play

Rank #8: Putting Brand DNA Before Dollars with The Fashion Business Plan Author Bako Rambini

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In this week's episode, we have the first princess to grace the Spirit of 608 podcast - and the first guest with a finance background to tell us to stop and think about something more than numbers and money in order to build a brand that will attract enough of an audience to, you know, produce impressive numbers and money. Not sure how that works? Curious why this week's guest says locating brand DNA matters even more with a fashion business than in other industries? Want to know how you get to be a princess in this day and age? It's all coming up on this week's show.

Meet this week's guest, Bako Rambini, Author of The Fashion Business Plan.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

There's nothing that speaks more to an audience than a brand's authenticity. But does authenticity mean showing everything? Not necessarily. Take it from Bako: you don't have to make every single aspect of your brand's creation story or inspiration a part of the public message. Instead, this fashion business expert advises, you're better off identifying which parts of the full story are likely to resonate with your audience the most. And that's also a large part of why she encourages entrepreneurs to build a community before they launch a product. You'll hear more on that in the full episode.

How you'll be inspired

It's easy to prioritize revenue, cost of customer acquisition, P&L and other crucial numbers as you make your biggest business decisions, but Bako says not so fast: nothing is more important than a brand's DNA -  you know, that thing that makes a brand tick, its driving force, what makes it unique? Yeah, that. She believes in the importance of brand DNA so wholeheartedly that instead of drilling down on numbers, this financial industry veteran Bako starts the business planning process by focusing on a brand's DNA long before looking at numbers. Next, she helps her clients build stories and ideas around the core DNA. The outcome? A cohesive brand identity that can support the numbers that come next.

What you'll tell your friends

Have you ever met a princess from Madagascar? Now's your chance. Well you will on this week's episode of the Spirit of 608 podcast. Along with , Bako Rambini is a princess from Madagascar. Being a princess does come with its own challenges, especially when balancing cultural traditions with progressive ideas in the industry, as Bako shares in this episode.

Resource of the week

Asana: One of the most popular team management apps, Asana allows individuals and teams to map out projects and stay on top of what's coming up next. Speaking of looking ahead, Bako doesn't just have her weeks and months planned on Asana, but her entire year.

Connect with Bako Rambini

Website: fashioncrossfunctional.com

Facebook: The Fashion Fix: Facebook group 

Mentioned in this episode:

The Fashion Business Plan by Bako Rambini

Inside Chanel - where you can see how Chanel uses its brand identity

Free guide: How to start a clothing line

Instagram

Chanel

Etsy

T-shirt motto: Channel your inner princess.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 24 2018

58mins

Play

Rank #9: What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

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In this week's episode, this New York startup founder is back to tell us what's happened since we first spoke, including how she's built a team and grown her company to hold the title of fastest-growing digitally native swimwear brand.

Oct 10 2019

47mins

Play

Rank #10: How Karla Mora Launched Sustainable Fashion's New Eileen Fisher-Backed Venture Fund to Fuel the Future of Fashion

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What is the future of sustainable fashion? Ask this week's guest, and she's likely to tell you it's about a lot more than consciously-made clothes. In fact, as the founder of a new venture fund backed by none other than Eileen Fisher herself, the FEST-ive voice we'll be hearing in this episode of the Spirit of 608 podcast is quick to explain how - and why - innovations that go beyond what's hanging on the racks are the drivers of change she and the fund she started earlier this year are focused on.

Meet this week's guest, Karla Mora, Founder of Alante Capital.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. 

What you'll learn

What does an investment firm like Alante Capital look for in an entrepreneur? For one, commitment. No only is Karla focused on an entrepreneur's staying power, she's also looking for those well-honed listening skills. Why? Listening to criticism is a lot like listening to market feedback, says Karla, and how you handle it can determine whether or not your business can succeed. In this episode, Karla talks about the skills and traits she looks for in every entrepreneur.

How you'll be inspired

Spending some time in a different place can often help you clear your mind and give you a clean slate to solve new problems. Listen to Karla explain how her journey to Costa Rica, where she lived a year, allowed her to escape the noise of the big city and let her think incubate what became Alante Capital.

What you'll tell your friends

Okay, this might shock you, especially how obsessed with slow fashion I am, but maybe we need to stop categorically hating big name brands. After all, they're likely to be the ones who are able to create real systemic change in the apparel industry by shifting to more sustainable, ethical and environmentally conscious practices. Yeah, I know, I thought we were supposed to totally boycott anything but small, independent companies, but Karla's perspective shows just why biggest ball of all in the fashion industry may very well still be in the court of the likes of Nike, Adidas, Levi's, Gucci and similarly established brands.

Resource of the week

Karla likes to keep her apps simple: GChat for easier communication, Boomerang to make sure she's on top of her emails, and Grammarly to make sure her grammar is on point when she does get to those emails. This girl's got her priorities in the right place!

Connect with Karla Mora

Website: www.alantecapital.com

Facebook: https://www.facebook.com/alantecapital/

Instagram: @alantecapital

Twitter: @AlanteCapital

Mentioned in this episode:

How I Built This Podcast

International Coffee Organization

Building Markets

Peace Dividend Trust

Elios Foundation

Village Capital

Nike

Adidas

Karen Group

Gucci

Stella McCartney

Levi's

Patagonia

Eileen Fisher

GChat

Slack

Boomerang

Grammarly

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld

Mission in a Bottle

Honest Tea

Zoom

Serial

T-shirt motto: Be patient and persistent. Listen to your intuition and do not act out of fear.

Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 17 2018

58mins

Play

Rank #11: Sourcing Plant-Based Textiles from Overseas + Building a '19 PR Strategy with Nicki Patel of Ethical Fashion Brand Milo + Nicki

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In a combined Knowledge Drop and Media Strategy Session episode on the podcast this week, we hear from FEST founder Nicki Patel, whose ethical fashion collection features women's apparel - including enviable dresses that can be worn in multiple different ways - made using banana plant leaves and other non-fruit materials left over from growing the crop in India. As such, she's an expert at how a small, made-in-the-USA brand can successfully partner with overseas suppliers to create garments made from plant-based textiles. She shares her story and her knowledge with us in the show, so if you've been considering sourcing overseas, this is one episode you won't want to miss. At the same time, now a number of years into building her business, Nicki has a solid media and PR strategy, but she's wondering how to amp it up in 2019. I leave her with three actionable steps she can take to do just that.

Meet this week's guest, Nicki Patel, Founder of Milo + Nicki.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you'll learn

When Nicki wanted to launch a sustainable fashion brand, exploring her Indian heritage led her to banana fabric - yes, it's fabric made from the non-fruit part of the banana tree. Despite challenges she's encountered along the way, Nicki stands by banana fabric as an excellent material to explore for FEST brands. Listen to the show to learn more about this plant-based textile and what to know when working with overseas suppliers as a small US-based brand. 

How you'll be inspired

It might feel like a daunting process to establish business with international suppliers. Nicki agrees that there are many challenges, but setting up a complex supply chain as a small business is a lot easier today than it has been in the past. Listen to the show to hear what Nicki says she learned along the way and why respecting cultural differences may be the key to a successful partnership.

What you'll tell your friends

Hey, I listened to this FEST founder's story about leaving her corporate job after health problems changed her life. She went out on her own and made it happen and is now designing her ethical fashion brand in Austin, TX, working with suppliers in India who make textiles using banana plant materials and having it sew in New York. It's a pretty inspiring story and tells you a lot about what building a fashion brand can loo like today. Check it out on the Spirit of 608 podcast. 

Resource of the week

Low-tech and lovely: Time for yourself. It can be so easy to check your mail or social media accounts, and yet so much harder to set your phone down and take time off. Nicki suggests having an activity that is totally unrelated to your business, just so that you can a barrier and reset when needed.

Connect with Nicki Patel

Website: milonicki.com

Facebook: https://www.facebook.com/milonicki

Instagram: @milonicki

Twitter: @milonicki_

Mentioned in this episode:

Banana Republic

Converse

Stitch Fix

Factory 45

Conscious Chatter

How I Built This

T-shirt motto: Be you in a world of others.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Dec 04 2018

1hr 11mins

Play

Rank #12: Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese

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Do you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you're going to love this week's conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a company that's amassed diehard fans with its boho chic festival-inspired take on style, grown 300 percent year over year and graduated from its beginnings on a rack in her mom's living room to a Los Angeles warehouse. Add in the fact that she's a master thrifter who's turned repurposed vintage denim into a core part of her business and wasn't afraid to hop in her car and go campus-by-campus in her early days to bring her brand to as many California college girls as she could, and you will see why I was thrilled to showcase her perspective on the Spirit of 608 podcast this week. It's a perfect-for-summer story that will inspired you to keep at it even when life brings the heat.

Meet this week's guests, Demi Marchese, Founder of 12th Tribe.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn

Word-of-mouth, grass roots brand building is alive and well. For proof, look no further than 12th Tribe's story. When Demi wanted to get the word out about the clothes she was selling to twenty-somethings seeking the festival look, she hit the road to host impromptu pop-ups at California colleges and universities. Holding 30 different events in 30 days at one point during the early months of her business, she dressed and styled hundreds of women - and would even meet customers in grocery store parking lots or on the side of the highway to get the job done. And yes, social media came into play as one of the chief ways to get the word out about her next event, but it was her hustle and willingness to show up strong to serve her customer in person that led her to the next level.

How you'll be inspired

Demi ditched her plan B and walked away from high-profile styling gigs (she worked with the likes of Bea Miller, Christen Press and Nick Jonas, to name a few) to pursue her 12th Tribe dream. "I just knew my mind was so committed to something else," she says of turning down those job offers during the show. "I'm not someone who's going to put in half the work for something that I want to see come out 110 percent." Do you have a plan B? What if it's the very thing holding you back from the entrepreneurial leap you want the most?

What you'll tell your friends

Have you heard about the 25-year-old founder of 12th Tribe? When she broke up with her significant other and didn't get the job she was dying for, she started a business that led her to style hundreds of women in her special brand of festival fashion and then went on to grow her ecommerce site into one beloved by boho chic twenty-somethings and an Instagram fan base of over 80K. You'll hear how this young entrepreneur is well on her way to creating her own mini-empire in this week's episode.

Resource of the week

Paulo Coelho's The Alchemist: She may be tech-savvy and very much dialed into the here and now, but Demi skipped the apps and tools many founders who come on the show recommend to suggest putting down your phone in favor of good, old-fashioned pen, paper and books, including Coelho's classic read.

Connect with Demi Marchese

Website: 12thtribe.com

Facebook: https://www.facebook.com/12thtribeshop

Twitter: @shop12thtribe

Instagram: @shop12thtribe

Pinterest: https://www.pinterest.com/12thTribe/

Mentioned in this episode:

About Demi Marchese

Zara

Lyst

Forever 21

Magic

Wholefoods

Levi's

Nordstrom

ModCloth

Nasty Gal

CoverGirl

Christen Press

Ted Talks

Tim Ferriss

The Alchemist

The Code of the Extraordinary Mind

T-shirt motto: Be fearless in the pursuit of what sets your soul on fire.This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jun 19 2018

50mins

Play

Rank #13: 15 Pro Tips for Pitching the Media, Getting More Press Coverage + Increasing Visibility This Fall

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If you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators.   And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners coming in in recent weeks asking about Fall media outreach strategy and how to get more Back-to-School and holiday press coverage, it was the perfect time to create a show to help hone your pitch strategy.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out 15 pro tips you can use anytime you pitch the media - or send a cold email of any kind to help grow your business. They're pulled directly from our soon-to-be-released new and improved complete PressDope Pitch Package with 20+ email pitch guides written for FEST brands to help DIY your PR.   Do you have your own strategies for cold emailing and networking with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

Mentioned in this episode:

Facebook: @spiritof608

Twitter: @spiritof608

Instagram: @spiritof608

Pressdope

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

Jul 25 2019

41mins

Play

Rank #14: The Conscious Closet, Media Life and Making a Profession Out of a Purpose with Author and Ethical Fashion Pioneer Elizabeth L. Cline

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If her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages.

Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. On this episode of the Spirit of 608 podcast, we talk about The Conscious Closet, Elizabeth's life as an author and entrepreneur and how FEST founders can learn from her experience to not only grow their visibility and businesses, but also make changes in the problematic, but promising global fashion sector.

Meet this week's guest, Elizabeth Cline, author of The Conscious Closet.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

What you need to know:

Elizabeth wants to help people feel empowered and like they're part of the solution.

Aug 30 2019

1hr 3mins

Play

Rank #15: How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear

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In the final Spirit of 608 podcast episode before the August break, get ready for a conversation that rocks. Seriously. This week's guest is not only a FEST founder who relies on upcycling thrifted garments for the one-of-a-kind garments she creates. She's also the designer behind the eye-catching, other worldly bespoke stage wear you'll spot on some of the most loved heavy metal musicians and professional wrestlers out there today. Know nothing about either of these global subcultures? No problem. This week's guest has experienced the same challenges so many founders face and is not afraid to talk about them: from balancing art and business to learning how to manage employees and taking steps to scale.

 

Meet this week's guest, Kim Dylla, Founder of Kylla Custom Rock Wear.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn

First, heavy metal is alive and well. Second, there's a very FEST-ive female entrepreneur who's behind the stage wear donned by some of the scene's top music acts and performers. To get to where she is today, supporting herself through her bespoke clothing company Kylla Custom Rockwear, Kim has some golden advice for other female founders listening to this episode of the Spirit of 608 podcast: it pays to know your market inside and out. A metal fan and performer in her own right, Kim found her first customers after the stage wear she made for herself turned into requests from others. Fast forward to now, and she's the go-to creator for her signature brand of apocalyptic, war-torn denim and leather that can stand up to the demands of the stage. With customers in over 52 countries and apparel worn by the likes of Journey, Alice Cooper, and Machine Head, Kim didn't just stick to the metal niche. When pro wrestlers reached out with gear needs of their own, Kim jumped into ring to create for them as well. You'll see her work on the backs of pro-wrestlers such as Randy Orton and Braun Strowman, among many others.

How you'll be inspired

Kim's can-do, independent, hands-on approach to building her business is the exact kind of inspirational fuel that so many FEST founders crave as they work hard to sustain and grow their brands. Listen to this week's episode, and you'll hear how Kim sews using old school machines hunted down at thrift shops, combs secondhand stores for cast-off denim and leather goods she can repurpose into custom clothing and keeps a constant finger on the pulse of her own business. From creating garments to navigating tricky customer service problems, she's touching every part of her business - even when she's hauling her sewing machines on tour with musicians to make instant repairs backstage. 

What you'll tell your friends

How long have you been waiting to hear a successful entrepreneur tell you it's okay to sleep in? I was listening to the Spirit of 608 podcast, and Kim's proof that you don't necessarily have to have one of those chipper 5 a.m. morning routines to build a growing business. What's far more important is setting up work life so it actually works for you and your lifestyle. On the show, Kim says, “Figure out the way you want to live your life and take your business and structure it around that.” For her, that means eschewing the nine to five for afternoon and evening work hours that better harness her productivity and accommodate her night owl tendencies and later mornings. Sneak listen above and more on the show. 

Resource of the week

List:DailyChecklist: So you love a to-do list? Kim's resource of the week not only allows you to track your tasks, but also adds a layer of accountability by monitoring and grading you on productivity each week.

Connect with Kim Dylla

Website: www.kyllacustomrockwear.com

Facebook: https://www.facebook.com/kyllacustomrockwear

Instagram: @kyllacustomrockwear

Twitter: @KyllaCustomWear

Mentioned in this episode:

Kim Dylla makes killer clothes for everyone from metalheads to wrestlers

Creative Mornings

Joann

Kenmore

Singers

WWE

King Diamond

Wrestlemania

Bray Wyatt and Randy Orton

Pacific Blue Denims

Braun Strowman

FedEx

Magic Fashion Trade Show

Machine Head

QuickBooks

PayPal

List: Daily Checklist

Lyst

T-shirt motto: Rock your wardrobe rock your life.This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

Jul 30 2018

1hr 3mins

Play

Rank #16: Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship with Tinctorium Co-Founders Michelle Zhu and Tammy Hsu

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Indigo may sound benign because, well, plants (?!) right? Not so fast. As it turns out, the vast majority of today's denim gets its true blue hue from a synthetic process rich in harmful chemicals that create problems for water supplies and workers alike. On this week's episode of the Spirit of 608 podcast, you'll hear from two San Francisco startup founders using biotech to reinvent indigo - and with it, a better future for denim. Listen in to hear how a chance and completely non-apparel-related inquiry into an indigo alternative in a UC Berkeley lab led this team of co-founders to start a company -- and, we hope, an entirely new way of approaching the denim-making process thanks to the magic (okay, science) of microbes.

Meet this week's guests, Michelle Zhu and Tammy Hsu, Co-founders of Tinctorium Inc.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What to know

Curious about the co-founders' journey? Tammy worked on this technology during her PhD at UC Berkeley, while Michelle brings the business background and a family history in the denim and apparel biz. According to Tinctorium, "Everyone owns a pair of jeans - they’re a wardrobe staple. But the untold story in the denim industry is that the very substance that gives jeans their iconic look, indigo, is polluting our planet. Today, chemically synthesized indigo is the industry standard for dyeing jeans. It is made from petroleum, formaldehyde, and hydrogen cyanide. And because indigo isn’t water soluble, it requires the addition of corrosive reducing agents in equal parts to be applied as dye. These toxic chemicals in the denim dyeing process are hazardous for workers and ruinous to water sources. For the last century, this problem has persisted as the status quo, untold and unresolved. Existing solutions are either unscalable or insufficient - until now."

Luckily for the future, "We at Tinctorium have discovered a way to harness the power of biotechnology to enable sustainable indigo production. We figured out how to mirror a natural plant process within microbes to produce colors using completely renewable sources. We’re the sustainable solution for the future, and we’re taking on the denim industry to bring you cleaner jeans."

Linkage:

Website: tinctoriumbio.com

Facebook: https://www.facebook.com/tinctoriumbio/

Instagram: @tinctoriumbio

Twitter: @tinctoriumbio

Mentioned in this episode:

Indie Bio

AMA for Tinctorium on Reddit

Overdressed by Elizabeth Cline

DocSend

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

May 02 2019

55mins

Play

Rank #17: Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy's Rachel Kibbe

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When this week's guest started building her ethical fashion startup, she had high hopes for its future. But after years of hustle to grow her store, a well-known favorite among many stylish urbanites seeking cool clothes with a conscience, she started feeling uneasy about the future. She knew continued growth meant pushing for ever-bigger sales numbers or seeking out investors, who would no doubt want to see huge returns. But beating the drum of buy more, buy now, buy, buy, buy didn't feel right at all. In fact, there was a lot about continuing the business that was starting to feel off and out of alignment with her core values. But what to do? And where to go next? In a conversation that will inspire any entrepreneur who's reached an inflection point in her business and wondered the same, this week's episode lets you in on the story of a female founder who turned a dark era in her business into a new future that's more FEST-ive than anything she's done before.

Meet this week's guest, Rachel Kibbe, Co-founder of Helpsy.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.  What you'll learn

We first met Rachel Kibbe in Episode 35 of the Spirit of 608. (Man, how time flies!) Back then, Helpsy was an online ethical fashion shop. Today, they don’t sell clothes. Instead, they recycle them. Say what? Yup, Helpsy is now the largest textile collection company in the northeastern US. How exactly did this switch happen? Find out how Rachel changed directions in her business, why it made perfect sense to completely redirect a business she'd spent years building, and the pros and cons of turning an existing business into an entirely new brand in this week’s episode.

How you'll be inspired

Sometimes a business starts with passion, enthusiasm and love starts to sour. You know you need to do something different. But what? When Rachel started to rethink the future of the ecommerce startup she'd built through years of hard work, she moved back to her hometown to do some real soul-searching. Like it often does, fate intervened. Soon, a team of people she hadn't known before appeared in her life with a proposition - and with it, a whole new future for the Helpsy brand. Hear why Rachel couldn't continue the store so many people loved, and how it's turned into a new venture that she's proud to stand behind on the episode. 

What you'll tell your friends

Oh my god, have you ever felt guilty AF dropping your holey socks, old underwear and worn out clothes that should never see the light of day again into a clothing donation bin? Stop the self-loathing! I heard on the Spirit of 608 podcast that it's actually way, way better to put all of that stuff in a bin or give it away to an organization that accepts cast-off clothing vs. throwing it in the trash. Yeah, really. Companies like Helpsy and others around the country are actually set up to recycle old clothes in a variety of ways, including distributing them to thrift stores or businesses that turn unwearable clothing into industrial rags, carpet padding, insulation and other materials for commercial use. 

Resource of the week

G Suite: This week, our guest recs a good, old-fashioned favorite. For a remote team like hers, this Google business solution is a perfect and easy-to-use fit.

  Connect with Rachel Kibbe

Website: www.helpsy.co

Facebook: https://www.facebook.com/helpsyco/

Instagram: @helpsy

Twitter: @HELPSY_

  Mentioned in this episode:

LinkedIn

Lyst

Target

G Suite

Google Docs

Google Spreadsheet

T-shirt motto: Clothes aren't trash.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Jul 17 2018

55mins

Play

Rank #18: Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY

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On this week's episode of the Spirit of 608 podcast, we hear from a FEST founder who witnessed a fashion manufacturer's shocking environmental damage early on in her career at one of top brands of the day. What she saw was something she never forgot. Fast forward through leaving corporate fashion to start her own ecommerce brand and arriving at today, and she's joined with other fashion industry insiders to create the change she wants to see in the world. Here's what that looks like: leveraging her background in the industry to manufacture a made-in-California, environmentally-conscious shoe with a low carbon footprint, then crowdfunding it to success. But not only that: her commitment to changing how footwear is made goes far beyond her own brand, as evidenced in a new Ethical Footwear Design Course she's helped to create in partnership with PENSOLE - the first training for designers of its kind.

Meet this week's guest, Mary Sue Papale, co-founder of Ashbury Skies + The BENDY.

  What you'll learn

Mary Sue Papale was working at one of the biggest brands of the 80’s and was enjoying a successful career in fashion when she suddenly witnessed something that changed her life forever. She saw firsthand the damage that the fashion industry levies on the environment - and more specifically, an entire lake. Find out how that experience has shaped her career - and future businesses on the show. 

How you'll be inspired

For so many entrepreneurs, the biggest challenge is not doing all the things - but really just trying to stick to one. If that's you, you'll draw essentialism inspo from listening to Mary Sue talk about the value of niching down to focus on one very special product. Hear why Mary Sue and her team chose this direction - and why it's working for them - on the episode. 

What you'll tell your friends

OMG, I was listening to the Spirit of 608 podcast today, and the woman on the show was talking about a lavendar lake, like from fashion industry dye runoff. I know it happens, but can you imagine just standing there looking at an entire lake that essentially became a chemical dumping ground so we can have cool looking handbags? It's crazy. But it led her to change the direction of her career and pioneer change - so inspiring! 

Resource of the week

One Million By One Million Mary Sue recommends this global online accelerator program as a place for mission-based entrepreneurs to head, thanks to its goal of nurturing one million founders to reach a million in annual revenue. 

Connect with Mary Sue Papale

Website: ashburyskies.com

Facebook: https://www.facebook.com/AshburySkies/

Instagram: @ashburyskies

Twitter: @ashburyskies

Mentioned in this episode:

Esprit

Nordstrom

Facebook

Google Ads

Amazon

Nasty Gal

Modcloth

Magic

eBay

Walmart.com

One Million By One Million

Medium

Facebook Ads

T-shirt motto: Ask me about the Bendy, a modern comfort shoe.Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Sep 28 2018

57mins

Play

Rank #19: How to Make Profesh Friends, Find Business Allies + DIY PR in a New City with Meghan Navoy of Rosemarine Textiles

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So you're new in town? Moving is daunting enough alone, but for entrepreneurs -- and especially solo creatives -- it also means making brand professional friends and connections, finding business allies and getting dialed into local networks, events and organizations. It's a lot! It's also something this week's guest on the Spirit of 608 podcast -- the show for and about businesses at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST) -- knows a lot about. Having made a cross country move to a small Virginia city three years ago after 17 years on the West Coast, navigating new town newness is a topic that's near and dear to my heart. In this joint Knowledge Drop + Media Strategy Session episode, a Detroit-based female entrepreneur focused on zero waste and plant-dyed textiles shares what worked for her when she arrived fresh from NYC. We finish up the episode with a deep dive into her media strategy to uncover ways she can get more press and visibility for her burgeoning brand.

Meet this week's guest, Meghan Navoy, Founder of Rosemarine Textiles.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What to know

Rosemarine Textiles is a sustainable textile studio based in Detroit, Michigan run by Meghan Navoy. From handmade silk ribbons to table runners and napkins, Rosemarine uses the rich, complex colors of plant based dyes. Each piece is mindfully made by hand with processes that take many days to achieve the perfect color. Meghan is passionate about creating beautiful textile pieces as sustainably as possible, utilizing what would otherwise be waste material, like finds in the compost pile or using day-old blooms from a local florist for dyes, or recycling water to water my garden. With Rosemarine Textiles you'll find only natural fibers, such as silks, linens, cottons and hemps.

An alum of the Fashion Institute of Technology in New York City, she has a BS in textile development and co-founded the FIT rooftop natural dye garden to explore her love of botanical color. She continues learning and experimenting every day, using textiles as a way to express nature in the home, for eco-friendly weddings and at special events.

Resource of the Week

Let My People Go Surfing by Yvon Chouinard: The popular memoir of Patagonia's founder tells the inspiring story of one brand's quest to do business differently. Meghan says this is a great book for anyone aiming to run an ethical and sustainable business.

Linkage:

Website: www.rosemarinetextiles.com

Facebook: https://www.facebook.com/rosemarinetextiles/

Instagram: @rosemarinetextiles

Mentioned in this episode:

Museum of Contemporary Art Detroit

Sister Pie

El Dorado

Help A Reporter Out ( HARO)

The Good Trade

Man Repeller

Shoppe Object

Boomerang

Let My People Go Surfing

Patagonia

Emily Weiss

Prana

American Giant

Milaner

P.MAI

Ralph Lauren

Philosophy

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 11 2019

1hr 15mins

Play

Rank #20: Getting Real on Starting Up, Figuring it Out on the Fly and Finding Mentors with Organic Baby Brand Founder Monica Royer Monica + Andy

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Where do you find great mentors? Heck, where do you even find a basically-okay-most-of-the-time mentor? It helps to be the founder of one of the most talked-about baby brands around, one with a thriving fan base that not only scoops up its organic apparel and layette sets, but also comes to hang out with the company and connect with other moms in person through retail Guideshops that double as hubs for community events. Wait a second, you're probably now saying...Guideshops...where have I heard that before. If you listen the Spirit of 608 on a regular basis, it wouldn't be a surprise if you - click - are now going, uh, they stole the name Bonobos gave its retail locations. But there's no hard feelings. Yup, this week's guest is the sister of that well-known brand's founder, Andy Dunn. Just don't let that muddle your impression of this badass boss: she's using her own experience and her years helping her brother build his company to expand her own vertically-integrated business - and being really down-to-earth about it in the process. But back to that whole mentorship thing: because Monica knows how much mentorship matters and has an arsenal of amazing advisors helping her succeed, she's taken her own conversations with people you'll admire and turned them into a mentorship podcast you will no doubt want to check out (after listening to this episode, of course).

Meet this week's guest, Monica Royer, CEO of Monica + Andy.

What you'll learn

That at least honesty still matters in our world (cough). Listen to the show to hear why intellectual honesty, specifically, is something Monica believes is paramount to becoming not just an entrepreneur, but being a great CEO. Instead of sugar-coating challenges until it's too late, you'll hear this founder talk about the importance of being straightforward about what's going well for the business and what isn't working - no matter how uncomfortable it feels at the time. Find out how Monica pulls this off to keep her team strong and engaged.

How you'll be inspired

Daily frustrations are, well, super frustrating, but they can be an entrepreneur's biggest asset. They certainly were for Monica. After struggling to find the kind of community, classes and apparel options she wanted when she became a new mom, she created her own solution - one that's still growing today and offers not only organic babywear, but also a variety of events and ways to bring new moms together in their communities via the company's Guideshops.

What you'll tell your friends

So, if you've felt like you don't know what you're doing this week, seriously don't sweat it. I heard Monica swear that at Monica + Andy, there are zero experts. She even said she's never hired anyone who knew exactly what they were doing, LOL, but instead, she finds people who are ready and eager to learn. Listen to the show to find out how Monica + Andy's team was founded on this philosophy through the experience of the biggest non-expert of all - Monica herself - and why it all just works.

Resource of the week

Of course, as the creator of The Mentor Files, Monica would recommend this: a mentor. With someone to help you out and give you advice should you need it, you'll be able to get a better view of where to take your business, a bigger picture of what you're doing, and of what you can do.

Connect with Monica Royer

Website: monicaandandy.com Facebook: https://www.facebook.com/monicaandandy Instagram: @monicaandandy Twitter: @monicaandykids Pinterest: https://www.pinterest.com/monicaandandy/

Mentioned in this episode:

Monica Royer Is Using Innovation To Make Monica + Andy The Next Big Name In Children's Clothing Andy Dunn, Sister Monica Royer Grow Children’s Biz Monica + Andy Apple Podcast Overcast The Mentor Files podcast Nordstrom Bonobos Parachute Slack

T-shirt motto: Keep going.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Apr 03 2018

50mins

Play

The 6 Habits That Helped Me Have My Best Month of 2020 in July

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Aug 13 2020

42mins

Play

The Screen-Friendly Public Speaking Strategies Every FEST Founder Needs to Thrive in a Virtual World of Digital Events

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Have you considered creating a signature talk? What about pitching yourself for an upcoming virtual conference? How about joining a webinar series featuring industry experts just like you? Have you wanted to do these things, but hesitated? Our virtual worlds are literally teeming with digital events right now.

But speaking with style from a screen is a little different than pulling off a fabulous in-person presentation. Okay, it's a lot different, and that can be uber daunting. Luckily, there are a number of things I like to think of as low-hanging fruit to fortify your next visibility opportunity.

From simple set-up steps to take before your next talk or presentation to public speaking best practices adapted for the virtual world, this episode walks you through practical strategies you can use anytime you're called to share your message on a screen.

If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your business growing in the face of changes and new challenges. Creating a signature talk or speaking at a virtual conference not only adds to your credibility, but it's  got a ton of added benefits:

  • Instant social proof -- you appear relevant and trustworthy to new people
  • Thought leadership -- you establish yourself as a voice capable of leading a wider audience
  • A chance to tell your story -- a signature talk or speaking event can give you the opportunity to talk about more than just a single product or service and share a more nuanced, well-rounded portrait of your business with the world
  • Access to new audiences -- one of the best things about speaking is getting to show up in front of new people who've opted in to listen and learn
  • Leave a lasting impression -- your message can lead to life-changing impact on those listening and watching. In a world that's bloated with written content, virtual talks and events can mean being seen and heard in a branded environment that also helps to convey your company's ethos and values.

Ask me, and I will tell you that everyone should have a signature talk, webinar training and ideas for industry panels and anecdotes for interviews. The opportunities to participate in these are going to continue and increase. It's time for every founder to have a toolbox of tricks and tactics -- as well as ultra practical tips -- for speaking in style.

Listen for screen-friendly strategies every FEST founder needs to know before her next digital speaking gig, talk, interview, webinar or important meeting.

Hear more on this week's solo episode of the Spirit of 608 podcast.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

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Spirit of 608 Pro Tips

Zoom

Amazon

Mac

Coat Check Chicago

Kicksta

Instagram

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Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Aug 06 2020

37mins

Play

How A Positive Mindset + Patents Are Building This Sustainable Beauty Brand with Kate Westad of Palette by Pak

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Sometimes real life experiences are the best sources of inspiration. That's more than the case for this week's guest, a FEST founder you're going to love equally for her innovative, sustainable beauty product and her positive, glass-half-full attitude toward entrepreneurship.

On this week's episode, she'll walk us through her journey, from the late night she spent exhausted and packing before an international trip that sparked the idea for her signature product line to the unexpected tragedy that still fuels this mother of four's embrace of joy, optimism and connection to this day.

Plus, she shares her reasons for putting intellectual property and a patent at the top of her early business to-do list (speaking of which, she also loves lists), as well as her dedication to pursuing more sustainable materials and an eco-positive production even when industry experts and insiders told her it was crazy. We also talk about the tools, tips and female founders she wants you to know so you can get inspired to do something great in your business today.

Meet this week's guest, Kate Westad, Founder of Palette by Pak.

Get $5 off plus free shipping in USA with code HIGHFIVER at checkout.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Be on the Podcast: Ask Spirit of 608 a Question

Linkage

Connect with Kate: 

Instagram: @mostbeautifuldarling | @palettebypak

Facebook: https://www.facebook.com/palettebypak/

Website: https://www.palettebypak.com/

Mentioned on the show:

Exclusive: Kate Westad Discusses Launching Palette By Pak While Being A Lawyer & Mom Of 4

Evernote

Palette™️ The Original High Fiver

Facebook Ads

Instagram Ads

Fyve

Glou Beauty

E. E. Cummings

Spirit of 608 Resources: 

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Jul 30 2020

51mins

Play

8 Things You Absolutely Must Have to Get Great Press Right Now

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Want to turn heads in the media? With in-person events changed forever and competition for attention on social media at an all-time high, it's an excellent time to try reaching new audiences through positive PR and press. If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your business growing in the face of changes and new challenges. Scoring mentions in the media not only adds to your credibility as a brand, but it's  got a ton of added benefits:

  • Instant social proof -- you appear relevant and trustworthy to new people
  • SEO value -- the more sites that link to you means you're easier to find through searches
  • A chance to tell your story -- press can give you the opportunity to talk about more than just a single product or service and share a more nuanced, well-rounded portrait of your business with the world
  • Lasting impact -- unlike social media posts, press and media mentions have a longer shelf life and are often read by new people months and even years after being published
  • Earned media doesn't cost anything if you do it in-house. If you have time, that's all you need to push a positive PR strategy for your brand forward.

So the reasons to start getting press are clear. But are you ready? That's a question I hear over and over from female founders and entrepreneurs. In this episode, I tell you the eight things you absolutely must have to get great press right now. 

It might surprise you to find out that press releases, pitch emails and big budgets are nowhere on the list. So what is?

Listen for 8 steps every founder needs to know to start getting great press.

Hear more on this week's solo episode of the Spirit of 608 podcast.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Instagram

Pinterest

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Jul 23 2020

34mins

Play

How Productivity Queen Nache' Snow Creates an Overwhelming Amount of Content on Nights & Weekends without Overwhelm

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Do you dream about getting more done -- how about on nights and weekends? One of my all-time favorite business creatives is back for her third episode of the Spirit of 608 podcast on this week's show. A designer and maker by trade, this Black female founder has built a business, podcast and -- most recently -- a brand new shop all on the side of her main gig, where she holds a senior level role in the design industry. So what I'm saying here is that she knows a thing or two about how to get stuff done, stay organized, batch tasks, set goals and keep up with the content creation monster that almost everyone in online business faces today.

On this week's episode, she'll walk us through her journey from in-debt young professional to successful creative entrepreneur who uses systems, processes and beautiful graphic design to increase her productivity so she can live on her terms. Learn how she did it on the show.

Plus, she shares her weekly goal planning worksheets with Spirit of 608 listeners -- you can get them for free to get a grip on the weeks ahead in style. And we talk TikTok, using Canva and lots of other tools and tips that will inspire you to do something great in your business today.

Meet this week's guest, Nache' Snow, Founder of Studio 78.

Get a month of 20-minute weekly goal planning worksheets from NacheSnow.com

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Be on the Podcast: Ask Spirit of 608 a Question

Linkage

Connect with Nache': 

Instagram: @nachesnow

TikTok

Nache's Youtube Channel

Studio 78

Dreams Plans Ideas

Mentioned on the show:

Apple Watch

Facebook

Twitter

Pinterest

CoSchedule

Linkedin

MeetEdgar

Photoshop

Canva

Unfold

Mojo

Videoleap

Adobe Premiere

Google Analytics

Filmm

Black Lives Matter Movement

Pimp Your Brilliance by Monique Malcolm

Spirit of 608 Resources: 

Get started with PressDope On Task today

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Jul 16 2020

1hr 17mins

Play

#so608 Guide: How to Start a Responsible Fashion Brand Responsibly

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I recently received a DM from a FEST founder name Allyna with a big question: how to start a sustainable fashion brand off right? Well, yes, of course there was more to it than that. Like many people who listen to the Spirit of 608 podcast, she wondered about finding suppliers, getting samples, setting herself up to seek future investment and sourcing deadstock fabric for the line. To be honest with you, when I first saw her question, I thought, I'm a media expert, not a fashion brand founder. Do I even have a right to give advice on this? Not sure if you've noticed, but I typically stick to advice on media and mindset and bring fashion business advice into the show by asking a lot of other people a lot of questions. But as I thought about it, it dawned on me: I may not be a fashion designer or a founder of a fashion brand, but I have talked to thousands of entrepreneurs about building businesses, fashion brand strategy, sustainability, entrepreneurial ups and downs and so much more. And I've been doing it for close to 15 years. My self-minimizing thoughts hit me in the face right then and there. I had to admit, yes, I have a ton of things I can tell an early stage founder about approaching her dream to build a sustainable fashion brand that empowers women. 

But because I fiercely reserve my one-on-one time for Spirit of 608 partners and clients, I dove into creating a podcast episode answering Allyna's question so I could share it not only with her, but with all of you who have the same questions. In fact, people have been asking me these questions for years. So many thanks to Allyna for being the reason I finally decided to answer. 

Listen for 6 steps every founder needs to know to start a responsible fashion brand responsibly. 

Want the free guide mentioned in the show? Oh yes! It includes all the resources mentioned on the show and a few bonuses, and it's right here:

 

Hear more on this week's solo episode of the Spirit of 608 podcast.

Ask Spirit of 608 a question

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

DM Spirit of 608 on Instagram

Resource of the Week: The Master of Love: A Practical Guide to the Art of Relationship by Don Miguel Ruiz

The Four Agreements: A Practical Guide to Personal Freedom

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Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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Jul 09 2020

42mins

Play

How Streamlining A FEST Business Meant Success, Less Stress + Speaking Gigs with Adrienne Wiley of Covet and Frolick Jewelry

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Taking huge leaps in your business can be all about the baby steps. For proof of that, dive into this week's episode of the Spirit of 608 podcast featuring a FEST-ive female founder who started out small and now counts a decade+ as a San Francisco retailer, her line of hand-assembled jewelry in hundreds of locations around the country and a thriving private label business.

Listen for a jewelry industry insider's journey from the early days of the maker movement to tackling 17 trade shows a year, finding success by streamlining, writing a book and snagging speaking spots at top conferences such as Alt. Learn how she did it on the show.

Meet this week's guest, Adrienne Wiley, Founder of Covet

Use the code SPIRIT for 20% off your purchase at COVET.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

San Francisco Chronicle

Fred Segal

The Ritz-Carlton

Adventures in Wholesale by Adrienne Wiley

Covet

Frolick Jewelry

Over App

IBISS Boutique

Instagram: @coveted_frolick

Get started with PressDope On Task today

Ask Spirit of 608 a question

Get the so608 Book List

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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Jul 02 2020

1hr 4mins

Play

Sara Emilia Bernát on the Future of Sustainable Luxury Fashion (Plus The 3-Step Market Analysis Training Every FEST Founder Needs Right Now)

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Look ahead, how will the state of the world change fashion -- and the business of fashion -- forever? If you're like me, thinking about what's next can be inspiring and motivating. For businesses, the changes up ahead in consumer behavior, spending preferences and what's considered valuable in the first place are inevitable. But what will they be? 

This week's guest, who went from high fashion modeling to studying fashion's ties to culture in some of the best fashion-driven academic institutions there are, has spent years studying the ways people relate to luxury. When the economic crisis of 2008 changed lives around the world, a cultural shift towards internalized luxury soon followed, she argues. Green smoothies and juice cleanses anyone? How about super popular celeb-backed online brands tied to clean living strategies? You get the point. As we emerge from the global pandemic, luxury will shift again. Hear where she's convinced it's going and how that related to sustainability on this week's episode of the Spirit of 608 podcast.

Listen for a fashion industry insider's journey to academic success in the field, as well as predictions for the future of consumer behavior (hint: sustainability is going to play a major role). Along with that, an added bonus at the end of this episode is our guest's 3-part Market Analysis training. She'll walk you through why every FEST brand needs a proper market analysis and how to do it in three easy steps you can start this week.

Meet this week's guest, Global Luxury Brand Strategist Sara Emilia Bernát

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

LinkedIn: Sara Emilia Bernat

How Luxury Transformed From Opulence to Populace And What It Means For Brands

Budapest Central European Fashion Week

Chanel

Dataporte

The Business of Fashion

The Fashion Law

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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May 28 2020

1hr 5mins

Play

How to Market Through the Mayhem (Part II): These Ethical Brands Making It Work Right Now Will Inspire + Motivate You

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Welcome to the second show in the Spirit of 608 sharing + support series. For this episode, we asked FEST brands and businesses to submit messages, news, promos and deals so we could help share and support what they're working on at a time when, more than ever, small businesses need support and those of us seeking to stay visible and market during the mayhem need inspiration.

Listen to the podcast for proof it's possible to keep moving forward as a small business right now. Let the ideas and messages from other FEST founders inspire you to take action, connect with your customers and stay motivated. We hope that hearing how are others are dealing right now will help you pick up a few fresh ideas -- and at the same time find a business you want to support or a deal you want to take advantage of (I know I found several).

There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it's like to be where you are right now. 

We'll also be sharing the deals and offers on Instagram this week and next. Visit us there for more -- and visuals to go with the brands' messages on the show. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

FlyDog Yoga

Spirit of 608 FEST Business Support + Sharing

FEST Businesses and Brands

Part one: listen to EP 214 here.

SENSE of SHELF

RISE Creative Co.

milo+nicki

VENIM

Jessica Redditt Design

Malia Designs

Pure Colour Baby

SixChel

M. PATMOS

The Fashion Business Coach

THIRD LAW

Purse & Clutch

Vivid Element

Opaline Hue

LIYA Collective

Green Story

Part two:

Earth Warrior:

Use the promo code bethechange at checkout to get 15% off your Earth Warrior purchase.

Earth Rewards

Vedalia Living Inc. 

Ponch

Filbert

Goshopia

Be Kind Vibes

Recreative Apparel

Hive80

Thicket

Conservationista

glōu

Limnia

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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May 14 2020

40mins

Play

Surface Calm Confidence, Resilience + Joy: A New Meditation For Female Founders

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Mindset and meditation: again and again, guests of the Spirit of 608 podcast say these two things have made huge differences in their lives and ability to persist as entrepreneurs even through the ultra challenging times we all face. 

Inspired by guests who told me how meditation benefitted their minds and bodies, helped them recover from anxiety and stay focused on their goals, I began to experiment with my own meditation practice. More recently, during work towards 300-hour yoga teacher training, I've begun creating my own guided meditations. This week's episode of the Spirit of 608 podcast features a guided meditation created especially for female entrepreneurs. The goal: using the mediation to reconnect with and bring to the surface the positive feelings and inner strength inside you and take them with you.

Listen to the episode to surface the calm confidence, joy and resilience that exists inside you and bring it with you as you move through what's ahead in your day. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

FlyDog Yoga

Spirit of 608 FEST Business Support + Sharing

So608 Ep 14: How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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Apr 30 2020

28mins

Play

From A Career in Fashion Media to Founding A Magazine for Women Facing 50 with Forbes Contributor + Style Expert Kristen Philipkoski

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I love bringing smart, cool and accomplished media people on the Spirit of 608 podcast every once in a while to let us into their world and bring insight into what the people creating coverage and content think about the FEST space (if you've listened to the show for a while, you know this). For this week's episode, I was *so thrilled* to bring a conversation with a longtime journalist and expert in the West Coast's style scene to your ears. 

But wait, there's more! The woman you'll hear from today not only lets us into her perspective on independent and ethical fashion right now and, of course, how to pitch someone like her in order to land yourself in publications like Forbes, but she also walks us through why she's moved away from editing well-known sites like Eat, Sleep, Denim to launch her own publication and podcast. And it's not just any media outlet, but one that there is a dire need for: one for women facing 50 without a hint of an interest in doing what society kinda-sorta tells women of a certain age to do these days, i.e. stay quiet and slowly disappear.

Listen to the episode for Kristen's story, insights into connecting with contributors to publications like Forbes and how she's bringing women's voices and lifestyle content for 50-ish-and-still-all-kinds-of-alive ladies to readers and listeners without many alternatives. 

Meet this week's guest, Kristen Philipkoski, founder of Mean Magazine

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

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This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Mean Magazine

Facebook: @meanmagazine

Instagram: @meanmag

Parenting Magazine

Travelocity

Kamperett

30+ Fashion Brands Pivoting To Make Stylist Coronavirus Masks

Fiona Apple's Art of Radical Sensitivity

The Mean Podcast

Descript

WIRED

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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Apr 23 2020

1hr 9mins

Play

Ethical Entrepreneurship in Uncertain Times with Marcia Patmos of M.Patmos (Plus, New Retail Tech Strategies and Making Face Masks)

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For inspiration and real talk on how to retail in uncertain times, plus inspiring and uplifting yet totally practical and accessible tips for not only hanging in there, but also upping your marketing and outreach game in the midst of a global pandemic, please look no further than this week's conversation with ethical fashion pioneer and longtime supporter of independent brands Marcia Patmos. 

From her first brand Lutz + Patmos (whose cashmere pieces were a serious thing in their day) to her namesake business of today, Marcia has woven slow fashion values, care for workers and ethical sensibilities into her own collection, but also into the relationships she builds -- something that's apparent when you scope the brands sold in her online shop and in her Brooklyn store. 

Listen to the episode for the techie things this FEST founder has added into the mix since COVID-19 changed her business, as well as her brand's rapid pivot into making face masks for the general population. Lots of fashion brands are doing it, but here's the real story from a down to earth founder who is doing it right now and working with a US-based manufacturer to make it happen.

Meet this week's guest, designer Marcia Patmos

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

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This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Marcia Patmos

Facebook: @mpatmos

Instagram: @mpatmos

Pinterest: @marciapatmos

Social Distancing Masks by M. Patmos

Sundays

Dress for Success

The Laundress

Clientbook

Shopify

Shopify's Social Impact Business Community

Asana

Dropbox

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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Apr 16 2020

55mins

Play

so608 Recycle: Ethical Fashion Pioneer Eileen Fisher on Working from Home + More (Plus, Making Masks)

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This week, we're bringing back one of our most popular episodes of all time with one of the ethical fashion movement's best-loved pioneers. Her thoughts on working from and her frankness about building a business during life's challenges are especially relevant right now, as is her participation in face mask-making efforts in her home state of New York.

Originally shared in the fall of 2018, this conversation reveals how she made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company that's not only become a certified B Corp, used non-traditional models in its ads and incorporated organic cotton, but has also implemented numerous social initiatives and programs and vowed to use only eco-positive textiles by the year 2020.

Meet this week's guest, Eileen Fisher, Founder of Eileen Fisher.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Eileen Fisher

Facebook: https://www.facebook.com/EILEENFISHERNY

Instagram: @eileenfisherny

Twitter: @eileenfisherny

Pinterest: https://www.pinterest.ph/eileenfisherny/

Inside Eileen Fisher's employee stock plan Eileen Fisher: ‘When Was Fashion Week?’

Eileen Fisher Company

Textile Exchange

We The Change: Women Together

New York Fashion Icons Embrace Cuomo's Coronavirus Mask Challenge

Eileen Fisher Making Masks and Other PPE in Irvington

Eileen Fisher Comfortable Basics

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

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Apr 09 2020

42mins

Play

How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now

Podcast cover
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We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19.

There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it's like to be where you are right now. 

We'll also be sharing the deals and offers on Instagram this week and next. Visit us there for more -- and visuals to go with the brands' messages on the show. If you'd like to submit a deal or message, you can still do so here.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

Previous Spirit of 608 podcast episodes mentioned on the show this week:

So608 Ep 141: All About Ethical Fashion Branding With Marisa Flacks Of RISE Creative Co.

So608 Ep 163: Sourcing Plant-Based Textiles From Overseas + Building A '19 PR Strategy With Nicki Patel Of Ethical Fashion Brand Milo + Nicki

So608 Ep 171: How SixChel's Dina Chavez Landed A Print Feature Story Read By 3.6M+

FEST brands and businesses

Sense of Shelf

RISE

milo + nicki

VENIM

Jessica Redditt

Malia Designs

Pure Colour Baby

Sixchel

M. Patmos

The Fashion Business Coach

Third Law

Purse & Clutch

Vivid Element

Opaline Hue

LIYA Collective

Green Story

Earth Warrior Lifestyle

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Apr 02 2020

35mins

Play

How Fashion Technologist Anina Net Turned A Top Modeling Career into a Fashion Tech Business (Plus, Life in China Right Now)

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What happens when you interview a top model-turned-fashion technologist who's lived through the COVID-19 outbreak from her outpost in Beijing? Well, this conversation is what happens. If I have a hunch, and I do, you're going to be both entertained and inspired by what this week's guest has to say about the world right now -- as well as her journey into a career turning technology into fashionable wearables and her current love for virtual events.

Hailing from a computer-savvy family that prized playing with technology from a young age, this week's guest has worked with Nokia, Samsung, Intel, IBM and many more to apply the latest technologies to the fashion industry. As executive producer of some of the largest fashion tech event organizers in China -- including the China National Garment Association -- this female founder lives to combine fashion, industry, startups and the connected future of fashion with results that are eye-catching and conversation-worthy. 

Adding to the conversation is this: last year, she became obsessed with virtual communication tools long before many cities in countries all over the world ended up on lockdown due to the global COVID-19 outbreak, one that's led many events and companies hosting events to migrate online. During the show, she dives into what led her to embrace virtual meeting and conference tools before they became a global necessity, as well as what she's doing with them now to advance the future of fashion and technology -- starting with this week's Digital Fashion Summit

Meet this week's guest, Anina Net, founder of 360Fashion Network

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

You can attend the Digital Fashion Summit by signing up here.

360Fashion Network

Anina Net

Facebook: 360Fashion

Twitter: @360fashion

Twitter: @aninanet

Instagram: @aninanet

YouTube: @360fashionTV

LinkedIn: @360fashion.net

LinkedIn: @anina

Weibo: @aninanet

Anina Dress Up

Vodafone

Nokia Corporation

Stylumia

MeetFox

Eyes On

Skype

Zoom

THIS EPISODE BROUGHT TO YOU BY NEWS FROM THE FESTFRONT -- A HUGE THANK YOU TO OUR SUPPORTER ANACT

ANACT: Is this the perfect sustainable bath towel?

Save 20% off your ANACT order with ANACT608 at checkout through Earth Day 2020.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Mar 26 2020

1hr 11mins

Play

How Bel Kazan Namesake + Early Ethical Fashion Adopter Belinda Kazanci Built A Factory in Bali to Grow A Brand in LA

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Behind every collection is designer Belinda Kazanci, who started BEL KAZAN after a life-changing journey to Bali, Indonesia. From the delicate flower offerings that lined the streets to their vibrant textiles and joyful spirits, she felt an unparalleled sense of inspiration among the Balinese people. It was then that Belinda decided to uproot her life in Los Angeles, determined to make her vision of a socially- and environmentally-responsible apparel line real. Bel Kazan believes "lean production" is the way to go. They don't want to just creating more stuff in the world without thinking of its impact. They know we don't need more "stuff", there's plenty of it! They see sustainability a part of the main stream conversation, and that there is definitely a shift overall showing that greater change is coming.

Meet this week's guest, Belinda Kazanci, founder of Bel Kazan.  

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Bel Kazan

Instagram: @belkazan

Facebook: @belkazan

Twitter: @belkazan

Pinterest: @belkazan

Vimeo: @belkazan

Parks Project

Bali Children Foundation

Anthropologie

Ali Golden

Fashion Mamas

NEWS FROM THE FESTFRONT

ANACT: Is this the perfect sustainable bath towel?

Save 20% off your ANACT order with ANACT608 at checkout through Earth Day 2020.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Mar 19 2020

1hr 4mins

Play

Your Questions Answered: Listeners Ask What to Share + What to Keep Private, How to Tell Your Story, Launch A New Brand + More

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It's an podAMA! This week's episode is an Ask Me Anything featuring questions for listeners, Instagram followers and members of the Spirit of 608 Facebook group.

What's this all about? The episode is all about what's on your mind. I'm weighing in with thoughts on everything from social media etiquette for maintaining privacy at a time when it seems like we're supposed to share everything online to launching a new brand.

Listen to the episode to hear what other FEST founders are up against right now. Chances are, you'll related to more than a few of the queries from other women building businesses at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

Also hear the latest News from the FESTfront segment featuring news and updates from founders and brands on a mission just like you. We're so glad they've chosen the Spirit of 608 podcast as a way to get their message out into the world.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

PressDope by Spirit of 608

Instagram: @spiritof608

Facebook: Spirit of 608

Facebook Group: Join here.

Twitter: @spiritof608

NEWS FROM THE FESTFRONT

ANACT: Is this the perfect sustainable bath towel?

Save 20% off your ANACT order with ANACT608 at checkout through Earth Day 2020.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Mar 12 2020

56mins

Play

Building a Secondhand Style Swapping Startup in Los Angeles with Swap Society’s Nicole Robertson

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When it comes to conscious consumerism, advocates for minimalism and intentional shopping, both seemingly gentler ways to enjoy fashion, often run up against the harsh reality of U.S. consumers' baked in urge to, well, consume. In the face of that, swapping style online stands out as an alternative that, these days, is starting to hold more than ample appeal -- even outside the thrifters and vintage fans behind so many low-tech equivalents. On this week's episode, we meet a former beauty industry veteran and bioplastics executive who is building an online direct-to-consumer site for swapping women's and children's clothing.

Listen to the show for her story and how she's making it easier than ever for fans of more sustainable fashion to swap and get the right value in points for their clothes, all while indulging their urge for the new. Along with her fashion startup journey, we dive into the Los Angeles-based company's Instagram swap challenge and how it's helped to grow their audience and build community. Use this conversation for inspiration on your own journey toward building a business at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

Meet this week's guest, Nicole Robertson, founder of Swap Society.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Swap Society

Facebook: @weareswapsociety

Twitter: @swap_society

Instagram: @swapsociety

Ellen MacArthur Foundation

Dreamers // Doers

NEWS FROM THE FESTFRONT

ANACT: Is this the perfect sustainable bath towel?

Save 20% off your ANACT order with ANACT608 at checkout through Earth Day 2020.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Mar 05 2020

1hr 1min

Play

Get Enlightened: How Marie McCarthy Built a 7-Figure Jewelry Business On Her Own Terms

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Business can be heavy. But this week, the Spirit of 608 is all about bringing the light. Just look at our guest's brand name for starters. Next, consider how this female founder went from a bad situation with a former business partner to owning her own space, expanding into a second business and, fast forward to today, occupying a beautiful gallery of a shop in one of San Francisco's most popular neighborhoods all while maintaining a robust online business followed by a legion of loyal Instagram fans. Side note: this isn't something she's done alone. There's her husband and co-founder, as well as a longstanding team -- and they've been by her side since the early days. 

Listen to the show for her story and how she's making fine jewelry for people who go beyond the pearl. Use this conversation for inspiration on your own journey toward building a business that's you, through and through.

Meet this week's guest, Maria McCarthy, founder of Fiat Lux.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Fiat Lux Facebook: @fiatluxsanfrancisco

Twitter: @fiatluxsf

Instagram: @fiatluxsf

Rose Gold

Instagram: @rosegoldsf

FU by Fiat Lux

The Ascendant by Fiat Lux

She Should Run

Dancin Power

AirBnB

GroupMe

Slack

NEWS FROM THE FESTFRONT

Thr3efold's Production Pro Course

Ashbury Skies - The Bendy

Happiness Inc.

Savitude AI Explorer

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Feb 27 2020

51mins

Play

Building A Better Workout Bra for Busty Women From the Ground Up with Bloom Bras Founder Elyse Kaye

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In uplifting news, this week's guest is not only bringing to market bras for busty women who want to live active lifestyles (and feel comfortable while doing it, like that's so much to ask), but she's doing it her own way. One day she may be talking to a room full of almost 100 female CEOs, another figuring out how to manufacture ethically and with eco-conscious practices with partners in Sri Lanka, but she's done it without giving up time for health, wellness and the life she wants to lead. Also part of her story: tapping into NASA science and calling on a renowned corset maker who's fashioned pieces for Oprah and other A-list celebs.

Listen to the show for her story and how she's changing workout bras for women. 

Meet this week's guest, Elyse Kaye founder of Bloom Bras.

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Linkage:

Bloom Bras

Facebook: @bloombras

Twitter: @bloom_bras

Instagram: @bloombras

Bloom Bras | The Journey Begins

Bloom Bras on Kickstarter

Immerman Angels

Camilla Huey

The Riveter

Macy's

Title Nine

Universal Standard

The Wing

You Are A Badass by Jen Sincero

How I Built This

NEWS FROM THE FESTFRONT

Thr3efold's Production Pro Course

Ashbury Skies - The Bendy

Happiness Inc.

Savitude AI Explorer

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Join PressDope On Task 30-Day DIY PR Accelerator.

Feb 19 2020

1hr 1min

Play

iTunes Ratings

79 Ratings
Average Ratings
73
4
1
0
1

So many amazing ACTIONABLE tips!

By Awoolstory - Mar 07 2019
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I love Lorraine&#39;s podcast. As a sustainable small busness owner I really appreciate her dedication to making each episode filled with actionable tips that I can put into use immediately after listening. This is not a podcast to listen to in the background - this podacst is basically an audio training!! I always take notes or re-listen and take notes afterwards. Love this podcast!

Everything you need from a podcast!

By Natalimka - Dec 14 2018
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Lorraine&#39;s podcast is literally everything you would ever need from a podcast on entrepreneurship for women - incredible personal stories, insightful career details, inspirational facts that drive me as a listener further in my self development journey. So much motivation from one episode is totally worth the listen!! Thank you Lorraine for being an knowledgable, witty and simply incredible host!!