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The Food Blogger Pro Podcast

Updated 4 days ago

Rank #166 in Careers category

Business
Technology
Careers
Read more

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.

Read more

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.

iTunes Ratings

268 Ratings
Average Ratings
255
6
2
3
2

Bjork never fails

By Foodnesssss - Sep 24 2019
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Such a great podcast. Delves into informative topics with clear actionable steps without ever being boring. This and a food blogger pro membership is what propelled me to make my love for food into a blog that I delight in updating regularly and always leveling up with the tips I get on this podcast. Love the new format by the way!

Very actionable podcast

By RameshDon - Sep 10 2019
Read more
I love this podcast as it delves into very practical aspects of blogging like money, getting shares, likes etc. Informative and not boring :-)

iTunes Ratings

268 Ratings
Average Ratings
255
6
2
3
2

Bjork never fails

By Foodnesssss - Sep 24 2019
Read more
Such a great podcast. Delves into informative topics with clear actionable steps without ever being boring. This and a food blogger pro membership is what propelled me to make my love for food into a blog that I delight in updating regularly and always leveling up with the tips I get on this podcast. Love the new format by the way!

Very actionable podcast

By RameshDon - Sep 10 2019
Read more
I love this podcast as it delves into very practical aspects of blogging like money, getting shares, likes etc. Informative and not boring :-)

Listen to:

Cover image of The Food Blogger Pro Podcast

The Food Blogger Pro Podcast

Updated 4 days ago

Read more

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.

146: $75,000 in Year 2 with Kate Kordsmeier

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How to view your blog as a business from day 1, better serve your email subscribers, and hire help with Kate Kordsmeier.

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Welcome to episode 146 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kate Kordsmeier from Root & Revel about how she generated a full-time income from her blog in just two years.

$75,000 in Year 2

One of the most common questions we get on Food Blogger Pro is when bloggers should start monetizing.

What do you think?

6 months? A year? 1,000 followers on Instagram? 10,000 page views per month?

Kate believes you should start monetizing as soon as possible (as in day one), and in this interview, you’ll learn all about the ways she has monetized and grown her blog over the past two years.

In this episode, Kate shares:
  • How she knew she needed a change from freelancing
  • Why finding the Pinch of Yum Income Reports were helpful
  • How she was intentional with her learning
  • How she started viewing her blog as a business over a hobby
  • Her approach to affiliate income and sponsored content
  • What her weekly affiliate email is like
  • How she uses tags to segment her email list
  • How she found people to help her with her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kitty from My Katie Blue! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 17 2018

57mins

Play

092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea's Messy Apron

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The thing she did when starting her blog, where her first year income came from, and what she would do differently now.

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Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different from that first year, and what she would have done differently looking back.

In this episode, Chelsea shares:
  • What her first step was to stating her blog as a business
  • Why she underestimated the amount of money she would make in her first year
  • Where her first year income came from
  • The equation she used to calculate how much to charge for her first sponsored post
  • How she balances family & work
  • Why it takes her 15 hours to make a blog post
  • How she decides what posts to make videos for
  • What her Facebook strategy looks like
  • What she would have done differently looking back

Get the resources for this episode at foodbloggerpro.com/92

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 04 2017

59mins

Play

133: Optimizing Your Food Blog's SEO with Casey Markee

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Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.

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Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

Optimizing Your Blog’s SEO

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

In this episode, Casey shares:
  • How he got into food and recipe SEO
  • Why SEO is important
  • What on-page optimization means and why it’s different from off-page optimization
  • When you should use nofollow links
  • What the mobile-first index is
  • When long-form and short-form content is best
  • What recipe cards and the mobile carousel is
  • What JSON-LD is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jan 16 2018

1hr 14mins

Play

166: Answering Your Questions about Pinterest with Kate Ahl

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When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl.

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Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp.

Answering Your Questions about Pinterest

Pinterest is a complex social media that requires time and a solid strategy to see success.

That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more.

We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic.

After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy!

In this episode, you’ll learn:
  • If keywords and hashtags are the same thing
  • Best practices for hashtags on Pinterest
  • If you should be using board sections
  • What the ideal number of boards is
  • If you should disclose your sponsored or affiliate links on Pinterest
  • Why your Pinterest traffic might have gone down recently
  • When you can expect a burst of traffic as a food blogger
  • What giraffe pins are and why you shouldn’t be using them anymore
  • What rich pins are and whether or not you should use them
  • What the benefits of group boards are
  • Whether or not you should delete pins
  • How videos work on Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 04 2018

47mins

Play

132: Perfecting Your Story and Your Brand with Laurie Buckle

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Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle.

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Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Perfecting Your Story and Your Brand

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

In this episode, Laurie shares:
  • Why stories are so important
  • How she got started with CookIt Media
  • What your brand position is
  • How to find information about your audience
  • How to determine your target audience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 09 2018

58mins

Play

113: How to Gain 90K Instagram Followers in 2 Years with Ashley Walterhouse

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How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse.

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Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.

How to Gain 90K Instagram Followers in 2 Years

Yep, that says 90K. In two years!

If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.

But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.

Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.

In this episode, Ashley shares:
  • Where her blog name comes from
  • How she got advice about blogging
  • How she keeps organized
  • How many times she posts on Instagram per day
  • How to she recycles recipes on social media
  • Which big accounts she tags on her Instagram images
  • How she landed her first sponsored post
  • Why you should always have a contract when you work with a brand
  • How she got involved in blogging groups
  • What has helped her with photography

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 29 2017

46mins

Play

097: How to Create a Full-Time Income from Blogging using The Egg Carton Method with Bjork Ostrom

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How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom.

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Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

How to Create a Full-Time Income from Blogging using The Egg Carton Method

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

In this episode, Bjork shares:
  • Two things that make an impact on making an income on your blog
  • How to divide your income stream into multiple “eggs”
  • A way to figure out how much you need to be making from each of your “eggs”
  • 15 different ways you can make money blogging

Resources:

May 09 2017

50mins

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070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou from MyWifeQuitHerJob.com

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Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses - one that sells physical products, and the other that sells digital products.

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Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job - fully replacing his salary - with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

In this episode, Steve shares:
  • What two businesses he and his wife run
  • Why one business wasn’t as profitable as the other in the beginning
  • How to find what products to sell
  • What it’s like working with vendors in foreign countries
  • Whether he would recommend selling physical or digital products
  • What the best way is to sell your first physical product
  • What FBA is and why you might use it
  • Why they stopped selling on eBay
  • How he markets their digital and physical products

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Oct 25 2016

49mins

Play

158: How to Grow Your Instagram Following to 100k with Lise Ode

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How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode.

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Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following.

How to Grow Your Instagram Following to 100k

Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following.

Her Instagram account, @momlovesbaking, now has 100K followers. And that’s after having just a few thousand followers a few months ago.

Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you’re looking for ways to increase engagement and growth on your Instagram account, you’ll learn a lot from this episode!

In this episode, Lise shares:
  • How her husband helped her start her blog
  • How her business has transitioned
  • How she improved her photography
  • The most important photography tips she learned
  • Why she focused on intentionally growing her Instagram account
  • How she grew her Instagram following and engagement
  • How she batch-creates her Instagram posts
  • How she works with influencer companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kate from Tasty Seasons! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 10 2018

48mins

Play

191: Building a Better Bio with Ryan Walker

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Tips for Instagram success, building a product or website, and how to know when you should invest in your business with Ryan Walker.

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Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio.

Building a Better Bio 

If you’ve spent any time on Instagram, chances are that you’ve seen the words “Link in Profile” and / or “Tap Bio” before.

Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy.

He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more.

Enjoy!

In this episode, Ryan shares:
  • His background in software
  • How to know when you should invest in your business
  • How he decided to start and build Link in Profile
  • How Link in Profile works
  • Tips for Instagram success
  • Why he started Tap Bio
  • The differences between Link in Profile and Tap Bio
  • His advice for building something

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Margaret! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Feb 26 2019

53mins

Play

038: 7 Strategies to Build Traffic

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Welcome to episode 38 of the Food Blogger Pro podcast! In this episode, Bjork talks about 7 strategies to build traffic for your for blog.

When it comes to making a business out of your blog, there is one thing that can have a really big impact: traffic.

We get asked all the time about things that you can do to help grow your traffic. There are the easy, well-known tips, like putting each post on social media and submitting your recipes to FoodGawker. But there are also some things you can do that aren’t as simple or intuitive that can make a really big difference, and that’s what Bjork is talking about today.

In this episode, Bjork talks about:
  • How offering your content to influencers can increase sharing
  • Why you should become an influencer yourself
  • How to use Google Analytics to guide your content
  • How linkable content can build your internet clout
  • How to create content for specific platforms
  • How to learn more about different platforms without becoming an expert on them
  • Why you need to create a lot of content to find success

See the show notes at foodbloggerpro.com/38.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 15 2016

36mins

Play

130: Creating a Full-Time Income from Sponsored Content with Jenny Melrose

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Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.

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Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Creating a Full-Time Income from Sponsored Content

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

In this episode, Jenny shares:
  • Why she started The Melrose Family
  • How she created an avatar
  • Why it’s important to pay attention to your reader demographics
  • How to find the right contact for the brands you want to work with
  • When to pitch a brand
  • How she secures brand sponsorships
  • The difference between PR agencies and working with a brand directly
  • Why you should follow-up with brands after a campaign
  • What tool she uses to keep track of her campaigns
  • What tool you can use as a guideline for your sponsored content rates

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 26 2017

50mins

Play

043: How Tieghan Gerard used Photography, Recipe Development, and Hustle to Build Half Baked Harvest

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Welcome to episode 43 of the Food Blogger Pro podcast! This week, Bjork is bringing on an oft-requested guest, Tieghan Gerard from Half Baked Harvest!

We occasionally ask in the podcast for guest requests - bloggers or other inspiring individuals that our listeners would like to hear from. One person who came up quite a few times was fellow FBP member, Tieghan Gerard.

When I think of bloggers who inspire me for photography, Tieghan is definitely near the top of the list. I’ve often thought about what makes her photography so special, and in this podcast episode I finally learned what it is: mood.

When Tieghan heads into a photo shoot, the first thing she thinks about is the mood that she wants to set in the photo. How will this dish make the viewer feel? And how can I protray that with a photograph? Tieghan talks about her photography process and how she sets a mood as well as a lot of other awesome info in this great podcast episode.

In this episode, Tieghan shares:
  • When she started her blog - and why
  • What kept her going through the difficult first year
  • What a “normal” day looks like for her
  • How she is approaching recipe development & photography for her upcoming cookbook
  • What she thinks about when heading into a photography shoot
  • Where she finds inspiration for her creative recipes
  • How many times she will make a recipe before posting it
  • What she thinks is the most important social media platform

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 19 2016

52mins

Play

209: FBP Rewind: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron

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How you can make money from a blog, what Chelsea's social strategy looks like, and how much to charge for a sponsored post with Chelsea Lords.

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Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode from 2017 with Chelsea from Chelsea’s Messy Apron about how she made $40,000 in her first year of blogging.

How to Make $40K in the First Year of Blogging 

We’re so thrilled to share another FBP Rewind episode with you today, and this episode with Chelsea Lords from Chelsea’s Messy Apron was originally published allllll the way back in 2017. That said, the advice and tips that she shares are all just as prevalent as they were back then.

This is the story of how Chelsea made a whopping $40,000 in her first year of blogging. If you’re already monetizing your blog, or if you have a goal to start monetizing your blog sometime soon, you’ll love hearing about the decisions that Chelsea made in order to turn her blog into a profitable business.

As you’re listening, we encourage you to note where you can tighten up some of your money-making processes in the pursuit of maximizing your blog income.

In this episode, Chelsea shares:
  • What her first step was to starting her blog as a business
  • Why she underestimated the amount of money she would make in her first year
  • Where her first year income came from
  • The equation she used to calculate how much to charge for her first sponsored post
  • How she balances family & work
  • Why it takes her 15 hours to make a blog post
  • How she decides what posts to make videos for
  • What her Facebook strategy looks like
  • What she would have done differently looking back

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 02 2019

59mins

Play

060: 8 Food Blog SEO Tips

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Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

In this episode, Bjork discusses:
  • What it is that SEO is meant to influence
  • Why people use search engines - and why it matters to you
  • What keywords you should be trying to rank for
  • Whether or not your site design matters for SEO
  • How search engines can track whether or not your website is engaging your visitors
  • What the (not provided) keyword in Google Analytics means

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Aug 16 2016

47mins

Play

194: Making Great Content with Sam Adler

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Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler.

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Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content.

Making Great Content

Sam knows quality content. Whether she’s publishing on her blog or on her Saveur Blog Award-winning Instagram account, she’s constantly on the quest for creating the highest-quality content she can.

That’s what she’s here to chat about today. You’ll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy!

In this episode, Sam shares:
  • About her experience at Le Cordon Bleu
  • How her understanding of colors helps with her food blog
  • How she found her photography style
  • What it was like to win a Saveur Blog Award
  • Why the quality of your content is so important
  • What makes quality content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Mar 19 2019

33mins

Play

005: The Business of Food Blogging with Jason Leake from 100 Days of Real Food

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For this episode of the Food Blogger Pro podcast, we're taking with Jason Leake from 100 Days of Real Food.

Jason Leake: The business of food blogging

For those outside the food blog world, blogging seems pretty simple - just make some food, take a few pictures, and put it up on the internet. For those of us inside the food blog world, the last sentence really just made you laugh. Well, Jason Leake is right there with you.

Jason went from supportive-but-not-interested husband to full-time behind the scenes blog manager in less than 2 years. He takes care of almost everything that goes on at 100 Days of Real Food that doesn't involve cooking, photographing or writing posts.

What that means is that Jason knows a LOT about what it takes to make a food blog run beyond the cooking & photographing part - and this is where most of us get stuck. This interview is definitely not one to miss.

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In this 64-minute episode, Jason reveals:
  • How 100 Days of Real Food got started, and how Jason felt about being involved
  • The techniques Lisa used to bring attention to her blog
  • What it means for your blog to publish a hard-copy book
  • How Jason handles doing "the books"
  • The resources Jason uses for managing 100 Days of Real Food on a day-to-day basis

This interview gives a real-life look into what it takes to run a food blog behind the scenes. Jason has a lot of information to share that can help bloggers like you and me up our blogging game.

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jul 28 2015

1hr 4mins

Play

124.5: How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams

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How they left their full-time jobs, how they got their start blogging, and why a desire to learn is so important.

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Welcome to episode 124.5 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Keck from Palate Passion Purpose and Ben Myhre from Ramshackle Pantry.

How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams

We’re so excited about this bonus episode! Today we’re featuring two of our members: Katy Keck and Ben Myhre. They’re living the food blogging dream: blogging full-time, connecting with readers, and creating content every week.

Hear them talk about leaving their full-time jobs, growing their blogs, and more, covering the ups and downs of blog and business ownership. Plus, they share how they’ve used the fundamentals learned on Food Blogger Pro on their own blogs.

In this episode, Katy and Ben share:
  • How Katy got her start in food
  • How Katy has grown her brand
  • What Katy’s favorite parts of Food Blogger Pro are
  • How Ben got his start blogging and cooking
  • Why a passion to learn has been so important to Ben’s growth
  • How Ben decided it was the right time to leave his full-time job
  • What Ben’s biggest learning curve was

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 16 2017

1hr 4mins

Play

082: How a 4th Grade Teacher Built a $20k/mo Blog with Andrew from Mixergy

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Why they pushed forward after initial non-success, how she rose above negative comments, and why being vulnerable draws people in.

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Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.

In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.

In this episode, Lindsay shares:
  • What her big motivating factor was in the early days
  • Whether they thought about money when starting
  • How many photos she will take for a single post
  • Why they kept going with the monetization after not making much money initially
  • How living in the Philippines changed the blog
  • How she found out that she was “expert enough” to write Tasty Food Photography
  • Why she got negative comments and why they got her down
  • What helped her keep going despite negative people online
  • How she gets featured on Buzzfeed so often
  • Why being vulerable draws people in

Resources:

Jan 24 2017

1hr 17mins

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225: Your Questions Answered - Bjork Answers Your Blog Monetization, Content, and Social Questions

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Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging.

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Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

Your Questions Answered

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

In this episode, you’ll learn:
  • What Q&As look like on Food Blogger Pro
  • If photos or videos are more important for a food blog
  • How you can use ads for your website
  • How to schedule your social media posts
  • What can give you the most earning potential as a blogger
  • How to build an audience using your area of expertise

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 22 2019

45mins

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231: A Better Experience - Building Engagement, Not Just Traffic with Kingston Duffie

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Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie.

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Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

A Better Experience 

If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

In this episode, you’ll learn:
  • How Kingston got his start
  • Why you should reflect on your “why”
  • Why listening is an important skill as a business owner
  • Why it’s important to pivot
  • How to determine your success with KPIs
  • How Slickstream works
  • Why search is so important on websites
  • How to use Slickstream on your site

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 03 2019

1hr 6mins

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230: Membership Sites - How to Gain and Retain Members with Mike Morrison

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Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison.

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Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.

Membership Sites 

You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?

That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members.

And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!

In this episode, you’ll learn:
  • How his membership site has changes in the past few years
  • Why evergreen content is so important for membership sites
  • Why their free Facebook group helps drive sales
  • What churn is and how to reduce it
  • Why onboarding is so important
  • What it is that gives membership sites “stickability”
  • How specific your niche should be
  • Why audience surveys are important
  • Why segmentation is important for marketing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 26 2019

56mins

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229: Email Marketing - Strategies for Bloggers with Allea Grummert

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How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert.

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Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

Email Marketing 

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

In this episode, you’ll learn:
  • Allea’s six-step process for email marketing
  • How to audit your current email setup
  • How to perform a technical audit of your current ESP
  • Why you should segment your email lists
  • How to know who is on your email list
  • How to address objections from people on your lists
  • What a long-term nurture sequence is
  • How to move people to act via email
  • Allea’s recommendations for automation-building

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 19 2019

49mins

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228: Focus - The Freedom of a Niche with Isabel Orozco-Moore

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Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore.

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Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

Focus 

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

In this episode, you’ll learn:
  • How she was nominated for a Saveur Award
  • How and why she rebranded her blog
  • Why she decided to focus on her niche
  • How she monetizes her blog
  • How she hired a virtual assistant
  • How to make a Keep-Delegate-Delete list
  • How to get better at specific tasks

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 12 2019

52mins

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227: FBP Rewind - 5 Tips to Improve Your Food Photography with Rachel Korinek

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Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek.

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Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek.

5 Tips to Improve Your Food Photography 

It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek.

Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual.

It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind!

In this episode, you’ll learn:
  • Why still life photography is difficult
  • What a food stylist does
  • Why it’s helpful to work with a team
  • Why textured backgrounds are helpful
  • How to capture shadows
  • What negative fill is and how to work with diffused light
  • Why layering is important in still life photography
  • What color theory is
  • The tools she recommends to have on hand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 05 2019

44mins

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226: FBP Rewind - The Year of the Pivot with Melissa Coleman

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How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.

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Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.”

The Year of the Pivot 

We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha.

This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers.

I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul.

This is such a great episode, and we’re so excited to re-share it with you today!

In this episode, you’ll learn:
  • What it was like to write a book
  • Why she wanted to find a new direction
  • How she navigated the fall
  • Why it’s important to play
  • What it means to protect the everyday
  • Why it’s helpful to start with a problem and work to a solution
  • How she’s preserving her asset
  • How she approached hiring
  • What’s next for her and her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 29 2019

55mins

Play

225: Your Questions Answered - Bjork Answers Your Blog Monetization, Content, and Social Questions

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Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging.

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Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

Your Questions Answered

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

In this episode, you’ll learn:
  • What Q&As look like on Food Blogger Pro
  • If photos or videos are more important for a food blog
  • How you can use ads for your website
  • How to schedule your social media posts
  • What can give you the most earning potential as a blogger
  • How to build an audience using your area of expertise

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 22 2019

45mins

Play

224: 5 Routines - Adding Structure to Your Day with Bjork Ostrom

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How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews.

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Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused.

5 Routines 

Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life.

While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable.

We hope this episode gets you excited about the wonderful world of routines!

In this episode, you’ll learn:
  • Why it’s helpful to filter your emails
  • How to label your emails
  • Why Bjork likes morning routines
  • How Bjork journals
  • How to do a quarterly bank review
  • When you should review Google Search Console
  • Why it’s important to analyze the work you’re already doing
  • How to process your inboxes
  • How to evaluate your week

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 15 2019

35mins

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223: Full Potential - Extracting All of the Juice from Your Content

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What a post log is, how Pinch of Yum uses their blog post log, and how to automate the creation of your post log.

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Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

Full Potential 

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that its worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

In this episode, you’ll learn:
  • What a post log is
  • How Pinch of Yum uses their post log
  • How to help automate creating your post log

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 08 2019

24mins

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222: All In - Leaving a Full-Time Job to Work on a Side Gig with Tommy Griffith

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Why you're the most important part of your business, turning your side gig into your full-time job, and understanding your unfair advantage with Tommy Griffith.

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Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job.

All-In 

Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO.

But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel.

Tommy has such an interesting story, and we hope you enjoy this episode!

In this episode, you’ll learn:
  • How he started managing SEO at big companies
  • How he left his full-time job to focus on his side business
  • Why you’re the most important part of your business
  • What ClickMinded does
  • How you should be approaching content to optimize for search
  • How ClickMinded started to become profitable
  • How to build a successful sales funnel
  • The tools he likes to use for marketing
  • What it means to have an unfair advantage

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 01 2019

53mins

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221: Live - Bjork Goes Live to Answer Your Blogging Questions

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Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

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Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

Live 

One of our favorite things about working with a community for food bloggers is connecting with that community.

When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle.

That is, of course, until today. 😉

Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today’s podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you’ll hear are sourced from our incredible community. Enjoy!

In this episode, you’ll learn:
  • What backlinks are and how to get them for your site
  • When you’ll see results from your SEO work
  • How many recipes you should have on your blog before you launch it
  • How long it takes to monetize a blog
  • If you try to optimize for long-tail or short-tail keywords
  • How to monetize and grow a podcast

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 24 2019

45mins

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220: Grow - Finding Your Tribe, Growing Your Social Media Reach, and Tools to Measure Growth

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How to find your super friends, how to optimize your growth on social media, and what tools you should use to track your blog's growth.

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Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on growth, and you’ll learn about tribes, growing your social following, and tracking your growth with different tools.

Grow 

If you have a blog, chances are you’re interested in extending your reach and growing your audience. Luckily for you, that’s exactly what this episode of the Food Blogger Pro Podcast is all about!

First, Lindsay will talk about finding the Pinch of Yum “tribe” and publishing content specifically for that group of people. Finding your tribe is an important part of the growth puzzle because they’re the people who are your “super fans” of you and your content.

Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she’ll walk you through some of the growth strategies that have worked for us on Instagram, Pinterest, and Facebook.

And last, Bjork talks about tracking your growth and understanding how your content is performing. It’s important to understand where you’re starting and how far you’ve come, and these tools make tracking your progress super simple.

Excited for you to dive into this episode and implement some of these growth strategies - enjoy!

In this episode, you’ll learn:
  • What a “tribe” is
  • Why it’s important to have a tribe
  • How to find your tribe or super-friends
  • Strategies for growing your Instagram account
  • How engagement works on Instagram
  • How to optimize for repins on Pinterest
  • How to grow your following on Facebook using Facebook Groups
  • What annotations do in Google Analytics
  • How Google Search Console can help you figure out how your posts are performing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 17 2019

43mins

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219: Start - Blogging Misconceptions, How to Choose a Host, and Why WordPress

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Why there's still a place for your blog, how to choose a good WordPress host, and why we recommend WordPress for food bloggers.

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Welcome to episode 219 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on things you might believe when you first start your blog, how to choose a solid host, and why we recommend WordPress for food bloggers.

Start 

We’re going back to basics today and focusing on starting. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.

First, we’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.

Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?!

Last, WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS we recommend for food bloggers.

We think you’ll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you’ve been blogging for years. Enjoy!

In this episode, you’ll learn:
  • Why you don’t need to have a ton of content to launch
  • Why you have to love the idea AND the work
  • Why there’s still a place for your blog
  • What hosting is
  • How to find a good host
  • When you should switch your hosting
  • Why we use and recommend WordPress
  • WordPress.com vs. WordPress.org
  • What it means when a plugin is premium

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 10 2019

1hr 6mins

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218: Monetization: Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers

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When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate.

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Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing.

Monetization 

It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode.

First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement.

Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals.

Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

In this episode, you’ll learn:
  • How ads work
  • When you should consider adding ads to your site
  • What RPM is
  • Why it’s important to consider user experience when it comes to ads
  • How to find your sponsored content rate
  • How to understand what a brand wants
  • Why a sponsored content report is important
  • How to approach brands for the upcoming year
  • Why we’re removing affiliate links from Food Blogger Pro
  • How to be an effective affiliate
  • How to think strategically about monetization

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 03 2019

1hr 1min

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217: Processes - Storing Video Files, Producing a Podcast, and Managing Sponsored Content

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How to store your files in the cloud, the process we use to produce the podcast, and how Pinch of Yum manages their sponsored content.

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Welcome to episode 217 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how we store large video files, produce the podcast, and manage Pinch of Yum’s sponsored content.

Processes 

Today’s episode is focused around processes, and while that may not sound all that exciting, processes are essential for our work. We use processes every day at Food Blogger Pro and Pinch of Yum, and you’ll learn what we do and how we stick to these processes in this episode,

First up is Emily, Pinch of Yum’s Video Specialist. Video files are huge, so the processes she follows to compress and store her video files helps keep her computer tidy and her content organized.

Next, Alexa talks all about…the podcast! She walks you through the entire podcasting process - from scheduling interviews, to recording episode, to editing, to publishing, and beyond.

And last, Pinch of Yum’s Communications Manager, Jenna, talks all about the way that Pinch of Yum manages their sponsored content work. From reviewing contracts to evaluating sponsors to getting paid, Jenna will teach you the ins and outs of making sure Pinch of Yum’s sponsored content work gets done.

While you’re listening, we encourage you to think about some of the things you do every day or every week that could benefit from a formalized process. Enjoy!

In this episode, you’ll learn:
  • Why processes are helpful and important
  • How Emily organizes Pinch of Yum video clips
  • The tool we use for cloud storage
  • Why it’s important to compress your files before uploading them to the cloud
  • How we schedule interviews for The Food Blogger Pro Podcast
  • What we use to record the podcast
  • How we host the podcast and generate transcripts
  • What Jenna’s role is when it comes to sponsored content on Pinch of Yum
  • How brands reach out to Pinch of Yum
  • How the Pinch of Yum Intake Form works
  • How the Pinch of Yum team reviews contracts
  • How Pinch of Yum issues campaign reports
  • How Pinch of Yum follows up with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 27 2019

1hr 13mins

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216: Content - Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers

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How recipe copyrighting works, important parts of a food photograph, how to find your photography style, and new content on Food Blogger Pro.

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Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on Food Blogger Pro.

Content 

We’d go so far to say that content is the bread and butter of food blogs. If you look at all the techy stuff, the SEO, the plugins, the monetization…content is at the core of it all. And that’s our focus for today!

First, you’ll hear from Danielle, our incredible Legal Expert here at Food Blogger Pro, and she talks all about recipe copyrighting and how to properly give credit to other content creators. We get asked questions about this all the time in the Food Blogger Pro forums, and Danielle makes it easy to understand and implement.

Next up: Lindsay! And because we focus on food and we eat with our eyes, photography is a huge, important part of the content creation equation. She talks about styling, layering, and her approach to photography in this episode.

And last: Alexa. You’ll hear a quick update about some of the new content we’ve recently published to Food Blogger Pro for our members. We talk about a recent Q&A, new tools we’re using, new courses we’re planning, and more.

It’s a great episode, and our goal is that it helps you streamline your content creation process and helps eliminate some questions you might have around creating content for your food blog. Enjoy!

In this episode, you’ll learn:
  • What parts of your blog posts are copyrightable
  • What you can do if you find a copy of one of your recipes online
  • What a DMCA takedown notice is
  • The right way to give credit to another recipe when you were “inspired by” it
  • Important parts of a food photograph
  • How layers work in food photography
  • How to find your photography style
  • Some of the new content we’ve published on Food Blogger Pro

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 20 2019

45mins

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215: Share - Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement

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Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement.

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Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

Share 

Let’s talk sharing content! In this episode, we’re focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you’ll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She’s here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we’re using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We’re always talking about how important engagement is, and he’ll help you understand why that is.

In this episode, you’ll learn:
  • How pins go viral
  • When you save vs. when you share on Pinterest
  • Common traits of successful pinners
  • How you communicate with pinners
  • What Pinterest finds most important when you’re sharing content
  • How to encourage readers to pin your content
  • How to force-pin a specific image
  • How much you should be pinning
  • How Instagram Stories work
  • How we structure Stories for Food Blogger Pro
  • How engagement works
  • How to calculate engagement

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 13 2019

56mins

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214: Optimize - Making Old Content Better, Building Authority, and Understanding the Impact of Your Optimizations

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How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts.

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Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more.

Optimize 

It’s time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and

First, you’ll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it’s okay to have a 404 page and when you should consider noindexing your posts.

Then you’ll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts.

And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they’re having the impact you hoped. It’s a simple way to keep tabs on whether or not you’re targeting the right posts with the right optimizations.

It’s a really helpful episode, and we hope you’ll be able to apply these tips to your own blogging efforts. Enjoy!

In this episode, you’ll learn:
  • Who the Father of SEO was
  • How to select old content to optimize and republish
  • What it means to noindex a post
  • If it’s okay to delete a post
  • What technical SEO is and how to optimize for it
  • How you can find posts to optimize
  • Why it’s important to “connect” your posts
  • Tools you can use to optimize your posts
  • How to build authority
  • How annotations in Google Analytics work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 06 2019

1hr

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213: Trends - The Latest in Site Speed, How to Find Timely Content, and Social Media Trends

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Trends in site speed, how to publish trendy content on your blog, using hashtags on Pinterest, and creating a patterned Instagram grid.

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Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media.

Trends 

This week on the podcast, we’re focusing on trends, and you’ll hear tips from three experts on site speed, blogging, and social media.

First, Andrew from NerdPress will talk about trends in site speed, and he’ll share his photo size recommendations, his favorite plugins, information about caching, and more.

Then Lindsay from Pinch of Yum talks about how she publishes relevant content for her readers and how she stays on top of food trends.

And last, Abby, Food Blogger Pro and Pinch of Yum’s Social Media Manager will talk about some of the trends we’re seeing on social media, namely hashtags on Pinterest and then Instagram pattern grids.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

In this episode, you’ll learn:
  • Why site speed matters for bloggers
  • How caching works
  • What lazy loading is
  • What the latest image size recommendation is
  • How Lindsay approaches creating “trendy” content
  • How hashtags work on Pinterest
  • What Pinch of Yum uses to share content to Pinterest
  • How we’re customizing the Food Blogger Pro Instagram grid

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 30 2019

54mins

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212: New - A New Format, Crafting New Content, and New Courses for Bloggers

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How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format.

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Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more.

New 

It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this podcast format, and we’d love to hear what you think.

In this new format, we’re going to split each episode up into a few mini interviews, all surrounding the same topic.

Today’s topic is “New,” and we talk about the new format, some of the new content we’ve published to Food Blogger Pro, how bloggers can approach creating new content, and more.

We’re so excited to launch into this new series!

We cover:
  • What’s up with the new Food Blogger Pro Podcast format
  • What’s new on Food Blogger Pro
  • How Lindsay creates new content for Pinch of Yum
  • How a Food Blogger Pro member found success from connecting with others

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 23 2019

43mins

Play