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Rank #66 in Marketing category

Business
Marketing
Entrepreneurship

Rock Your Brand Podcast

Updated 2 months ago

Rank #66 in Marketing category

Business
Marketing
Entrepreneurship
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

iTunes Ratings

905 Ratings
Average Ratings
835
23
15
17
15

Can’t wait for the next chapter!

By Mikeytrustme - May 12 2020
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Great podcast for brand builders and marketing! Scott really gets you motivated to get up and chase after your dreams! I have learned so much from the show and am excited to continue through the next chapter! Thanks for all your your help Scott! Truly appreciate everything you do 🙏

Awesome Podcast!

By Wgt20 - Mar 12 2020
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I listen to many podcasts about e-commerce and starting my own online business. I have to say that The Amazing Seller is one of my absolute favorites! Scott breaks everything down into easy attainable steps and genuinely wants you to take action and succeed!

iTunes Ratings

905 Ratings
Average Ratings
835
23
15
17
15

Can’t wait for the next chapter!

By Mikeytrustme - May 12 2020
Read more
Great podcast for brand builders and marketing! Scott really gets you motivated to get up and chase after your dreams! I have learned so much from the show and am excited to continue through the next chapter! Thanks for all your your help Scott! Truly appreciate everything you do 🙏

Awesome Podcast!

By Wgt20 - Mar 12 2020
Read more
I listen to many podcasts about e-commerce and starting my own online business. I have to say that The Amazing Seller is one of my absolute favorites! Scott breaks everything down into easy attainable steps and genuinely wants you to take action and succeed!
Cover image of Rock Your Brand Podcast

Rock Your Brand Podcast

Latest release on Aug 10, 2020

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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

Rank #1: TAS 532 - Ask Scott #166 - How to Build a Brand Around One Product?

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How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing!

Customer service matters!

When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode!

Getting a brand off the ground and running.

What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode!

Why you need to build an email list.

Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott shares his thought of the week.
  • [7:15] Question: How can I market my homemade product?
  • [14:00] Why it’s important to build an email list.
  • [16:10] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Jun 22 2018

17mins

Play

Rank #2: TAS 558: NEW Way To Source Products Not Using ALIBABA (More Products and More Profits)

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Are there methods and connections out there on the marketplace that can enable ecommerce sellers to move away from gatekeepers like Alibaba? What is the best way to make those connections? On this episode of The Amazing Seller, you’ll hear from special guest and product sourcing expert Nathan Resnick. In his conversation with Scott, Nathan opens up about his background in the ecommerce industry, how ended up in China, what channels are available to sellers like you, why he created his company, Sourcify, and much more! Don’t miss a minute of this engaging episode featuring Nathan!

How a white guy ended up in China.

Nathan Resnick had no idea that a year-long visit to China while in high school would set him on the path to becoming a product sourcing expert in the ecommerce industry. Pulling the thread of curiosity, Nathan went from an average student in America to full cultural immersion on the streets of Beijing, China. Visiting the markets there and discovering the type of craftsmanship when into the products ignited a spark in Nathan that he fanned into the flame of entrepreneurship. To hear more about Nathan’s story and what he learned from his experiences in China, make sure to check out this fascinating episode, you don't’ want to miss it!

Don’t be afraid to shop around!

If you are at the stage of building your ecommerce business where you are looking for ways to save on your production costs, consider looking for a new supplier! You might not want to rock the boat once you’ve found a solid supplier and that’s understandable, but you need to know that there are some amazing options out there. Why not explore the options and diversify your supply chain? If you’ve heard it once from Scott, you’ve heard it a thousand times - make sure your business isn’t dependent on one channel, product, or supplier for your success! To hear more about shopping your product around to reputable suppliers, make sure to listen to this episode of The Amazing Seller!

The 3 pillars of a valuable supply chain.

Did you know that a valuable supply chain can be broken up into three aspects? It’s true! On this episode of The Amazing Seller, you’ll hear from Nathan Resnick as he shares the three pillars of Sourcify’s successful supply chain. Here are the three pillars of a valuable supply chain;

  1. Price
  2. Lead time
  3. Quality

While it’s extremely difficult to piece together a supply chain that hits all three pillars, it’s not impossible! Find out how Nathan and his team can help sellers like you hone in on a supply process that can take your business to the next level of growth!

Why you should check out Sourcify.

Are you ready to take your ecommerce brand to the next level? What will you do to get your brand in the best position for growth? One of the best resources in the marketplace right now for ecommerce entrepreneurs is Sourcify. Nathan and his team at Sourcify are hard at work to make life easier for sellers like you in a multitude of ways. From clear cut timelines to a streamlined production process, the factories that work with Sourcify are vetted and ready to take whatever you can throw their way! Hear more about the story of Sourcify and why you should check them out by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Nathan Resnick joins the podcast and shares his ecommerce background.
  • [8:15] How did Nathan end up in China?
  • [13:00] Nathan talks about sourcing products outside of Alibaba.
  • [26:00] The three factors of product production.
  • [28:00] Why ecommerce leaders need to think about factory capacity.
  • [31:00] Is it worth it to investigate cheaper production options?
  • [33:15] What is the Sourcify process of getting a product rolled out?
  • [35:00] Who should work with Sourcify?
  • [39:00] What you need to know about Chinese tariffs.
  • [44:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Aug 22 2018

47mins

Play

Rank #3: TAS 494: 12 Months to $100k Profit Selling 3 Products (Simplified Process)

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What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it!

How an email list can make your brand valuable.

As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode!

Social media can give your brand depth and reach, use it!

Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out!

Make sure you are creating a pleasant customer experience!

Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode!

Why you should find three products that work together.

One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott launches into the 6 components necessary to build a real business.
  • [9:00] Why you need to niche down into a sub-market and drive traffic to your brand.
  • [12:00] How building an email list will help your brand succeed.
  • [15:00] Using social media channels can support your brand.
  • [18:00] Think through your customer experience strategy.
  • [20:00] Why it’s important to focus on three products that go together. Map it out!
  • [23:00] Scott recaps all 6 components.
  • [26:00] Mapping out the simplified process and the 10x10x1 strategy.
  • [31:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Mar 26 2018

33mins

Play

Rank #4: TAS 538: Ask Scott #168 - I'm Running Out of Stock (How to KEEP My Keyword Rankings? + Winning in LIFE and Business

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This is it, it’s time for another session of Ask Scott here on The Amazing Seller podcast! Are you ready for your weekly dose of excitement and enthusiasm? What are you waiting for?! On this episode, you’ll hear from Scott as he shares some exciting news about a new TAS contest, what he’s been thinking about lately with his thought of the week, and the answer to a question from a TAS follower like you! Jump in for this short but powerful episode, you don’t want to miss a minute!

A new TAS contest, get the details!

Don’t miss it!! There is another TAS contest that you can enter and possibly win access $3,000 of valuable TAS content. What are the details? If you win, you’ll get a scholarship to the Private Label Classroom, Product Discovery Bootcamp, and TAS Breakthrough U which includes a monthly coaching call with Scott and Chris. Scott has also included some valuable runner up prizes that will be well worth it as well! How do you sign up? Easy! Just go to the contest link included in the resources section at the end of this post!

Look for the good!

Let’s face it, our culture has conditioned us to only focus almost exclusively on the negative aspects of our situations. That can lead to a depressing and demoralizing outlook on life! What’s the solution? How can you go against the grain and find a way to not only survive but thrive!? According to Scott, it all comes down to changing your perspective, commit to finding the good in whatever situation you find yourself in, it’s that easy! Don’t give in to the negative aspects whatever has happened, choose to find the good. To hear how Scott has let this wisdom play out in his own life, make sure to listen to this encouraging episode of The Amazing Seller!

What to do when your inventory starts to run low.

What should you do when you see your product inventory start to run low? What steps can you take to preserve your keyword ranking? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways you can prepare for this likely scenario. First off, Scott stresses how important it is to avoid running out of inventory as much as possible, you don't’ want to slow that momentum! If you do run out of inventory, Scott suggests going out with a BANG! Keep up your sales and make sure Amazon knows that you can serve their audience effectively. When you get your product back in stock, Scott suggests aggressively ramping up your PPC efforts and spiking your sales by driving your email list to the product listing. To hear Scott expand on these tips and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A special TAS contest announcement.
  • [6:30] Scott’s thought of the week.
  • [10:45] Question: I'm running out of stock, how do I keep my keyword rankings?
  • [16:15] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Jul 06 2018

17mins

Play

Rank #5: TAS 550: Ask Scott #172 - Are There Any Private Label Products Left to Sell on Amazon FBA? Where do I Find Them?

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How is your progress coming in your ecommerce business? Are you hitting your stride and looking for ways to take it up a notch or are you struggling? Wherever you are on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares why you need to check out the PACE miniseries, his thought of the week, and as always - his answer to a question submitted by a TAS follower like you! Don’t miss a minute of this engaging episode!

Get back to the basics.

Where are you struggling or stalling in life or business? Have you identified the problem area? What steps are you going to take to get back on track to accomplish your goals and your vision for success? On this episode of The Amazing Seller, Scott shares his thought of the week and how it can help you find your way back to the level of growth you’ve always wanted. According to Scott, it all comes down to getting back to the basics. Seriously, it can be that simple! Think back to what led you to progress this far and consider revisiting those same building blocks. Hear how this helpful advice has played out in Scott’s life by listening to this episode!

Don’t despair, there is still a ton opportunity out there!

Scott often gets the question if there is still an opportunity left in the ecommerce space and Private Labeling, in particular, to go out there and carve out a profitable brand. His answer is that there is still a ton of opportunities out there if you know where to look and how to build your business! Using the time-tested TAS method, sellers like you can go out there and find a market that will support not only one product but a whole suite of products! To learn more about the TAS approach that Scott and his team have developed, make sure to check out the resources section at the end of this post!

How you can use a “Touch List.”

What is a “Touch List” and how can it help you develop a great list of categories to start researching? A touch list is a list of the products and markets in your life that you interact with on a regular basis. Take a notepad and start writing out which products you use day in and day out. This will give you a great starting point when it comes to beginning your product research process. Find out more about using a touch list and what it takes to find a product and marked that will make your brand profitable by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should check out the PACE miniseries.
  • [4:45] Scott’s thought of the week; back to basics.
  • [10:00] Question: Are there any Private Label products left to sell on Amazon FBA?
  • [11:30] What is the “Touch List?”
  • [15:30] Look for a market first!
  • [17:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Aug 03 2018

18mins

Play

Rank #6: TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers)

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How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode!

Counting the Cost

Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller!

Racking Up Sales

Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!

What is YOUR PPC Strategy?

When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode!

Test Your Price Point

Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris reads the email for this Hot Seat session.
  • [7:00] Make sure you understand your costs!
  • [15:00] How to get SALES and get ranked.
  • [24:00] The consistency of demand.
  • [27:00] PPC impressions.
  • [31:00] Scott talks about a successful keyword strategy.
  • [36:00] Testing the price point.
RESOURCES MENTIONED IN THIS EPISODE

Jun 26 2017

45mins

Play

Rank #7: TAS 504: Lessons from Being the “Dumbest Guy” in The Room (HUGE Advantage)

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When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel like extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode!

Make sure you take the time to learn from others!

What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners!

The only thing holding you back is you.

What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode!

Why you need stretch goals.

When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had

you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it!

Don’t give up!

As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should get in on the Product Discovery Bootcamp!
  • [6:00] Scott and Chris talk about learning from successful business leaders.
  • [10:00] Scott talks about going to his first training program.
  • [12:30] The only thing holding you back is you!
  • [15:00] Growth isn’t linear, it’s leaps and jumps.
  • [18:30] Why you need a stretch goal.
  • [21:30] Don’t do what everyone else is doing!
  • [26:30] Yes, pay attention to your competition but make sure you stand out.
  • [31:30] An eye on the future and building a business independent from Amazon.
  • [40:30] Why it’s helpful to get an outside perspective on your business.
  • [45:00] Don’t be afraid to pivot.
  • [50:30] Keep moving, and don’t give up.
  • [53:30] Why masterminds are so powerful.
RESOURCES MENTIONED IN THIS EPISODE

Apr 18 2018

57mins

Play

Rank #8: TAS 441: PL Part 2 - The 3 Step Formula for Finding Products and the 10x10x1 Strategy

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How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode!

Product Discovery

The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode!

Product Criteria

Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria.

  • A product that serves a market.
  • A product that retails for $19 - $45 or more.
  • A product that is lightweight and less than 2lbs.
  • A product that has less than 200-300 reviews.
  • A product that sells at least 10 units a day.

If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more!

How to validate a potential product.

Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more!

The 999 Trick

Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why you should find products that serve a market.
  • [7:00] Scott gives a brief overview of the three step formula.
  • [9:00] Step #1: Product Discovery.
  • [17:00] Scott and Chris tell a story of product discovery.
  • [27:00] Why using Ebay and Amazon is helpful in validating products.
  • [35:00] Step #2: Product Criteria. What makes a good product?
  • [42:30] Scott breaks down the 10 x 10 x 1 strategy.
  • [45:00] Digg in one level deeper to find products!
  • [49:30] What is the 999 trick?
  • [55:30] Step #3: Product Validation.
  • [1:05:00] Chris provides some closing thoughts.
  • [1:10:00] Scott recaps all three steps.
RESOURCES MENTIONED IN THIS EPISODE

Nov 22 2017

1hr 14mins

Play

Rank #9: TAS 384: Top TAX MISTAKES to Avoid and How to Run Your Amazon Business Correctly with Josh Bauerle

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Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode!

How Important is Bookkeeping?

It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode!

How Should You Pay Your Taxes?

So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it!

Why You Should Set Up An LLC

Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode!

Navigating Sales Taxes

One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Josh Bauerle joins the podcast.
  • [4:30] Josh talks about the necessity of good bookkeeping.
  • [11:00] Why you need to have a separate bank account for your business.
  • [17:00] Can you use product inventory as a tax deduction?
  • [20:30] Why should you pay quarterly taxes?
  • [22:00] A great tip for projecting your quarterly taxes cost.
  • [28:30] How do business entities work?
  • [31:30] Why you should set up an LLC.
  • [47:00] Josh and Scott discuss the role of sales taxes.
  • [55:00] Josh talks about the exciting service that he is developing for FBA Seller!
RESOURCES MENTIONED IN THIS EPISODE

Jul 12 2017

1hr 1min

Play

Rank #10: TAS 632: How To Re-Program Your Brain for Success (Mind Hacks) with Dr.Shannon Irvine

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Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.

Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine!

Visualize your success.

When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar!

The community you have around you matters.

Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller!

Mindset hacks that you can use.

If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.

  • Watch what you say. The words you say are priming your brain.
  • Understand the narrative that you are telling yourself.

These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott welcomes his guest, Dr. Shannon Irvine.
  • [4:00] Shannon shares the short version of her story.
  • [13:30] Your thoughts create your reality.
  • [20:30] Your brain needs to see evidence of action.
  • [27:50] How do you get into a flow? What does it take to prime your behavior?
  • [32:20] Scott talks about creating a “Vision video.”
  • [34:40] Set yourself up for success!
  • [42:15] Mindset hacks from Shannon.
  • [45:45] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Feb 11 2019

48mins

Play

Rank #11: TAS 422: The 12 Month Plan to Build a $100k to $300k per year Business (Profit)

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What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode!

Begin With the End in Mind

It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward!

The 10 x 10 x 1 Strategy

What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!

It’s Not Just Theory, it WORKS!

Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode!

You Need to Get Paid

Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Start with the end in mind.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [17:00] Scott talks about the success he’s had with his brand.
  • [22:00] Don’t forget to include yourself as a business cost!
  • [26:00] Five takeaways from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Oct 09 2017

33mins

Play

Rank #12: TAS 473: NEW Product Discovery 24 Hour Challenge (3 Action Steps)

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Do you ever find yourself in a lull wishing an opportunity would come by jumpstart something in your life to get you working toward your goals? On this episode of The Amazing Seller, Scott shares a helpful challenge he’s put together to help sellers like you find that spark to get things moving. Use this opportunity to put away any lingering excuses and reach toward that dream of building a successful and thriving ecommerce business. If you are ready to put in the work and take the next step on your journey, make sure to listen to this episode and follow through with Scott’s challenge, you won’t regret it!

Do you want to sell a product or start a business?

What is your goal with selling on ecommerce platforms like Amazon? Do you want to make some side income and bring in a good chunk of change here and there or do you want to build a growing and thriving ecommerce brand that can bring you massive profits? On this episode of The Amazing Seller, Scott challenges sellers like you to really take a moment to consider what your goals are and to evaluate if your approach is helping you reach your goals. This 24-hour challenge could be just what you need to take your efforts to the next level. Make sure to listen to this engaging episode!

Start your touch list!

Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach and how you can get a good grasp on a solid product list today! Scott teaches the concept of the “Touch list,” this is an exercise where you grab a pen and paper and write down all the products that you are touching or have within arms reach, right now. Once you’ve completed that exercise, you’ll have a good place to start your product research. To hear more about the touch list and additional ways to build a good list of products that will succeed, make sure to listen to this episode!

Explore and validate niche markets.

How do you find a submarket that will support and embrace the product you’ve chosen to move forward with? Do you just hope one will materialize or do you make market validation part of the discover mode? On this episode of The Amazing Seller, Scott reveals how sellers like you can drill down and research niche markets. By taking this extra step to validate niche markets through social media sites like Facebook and YouTube, you’ll put your new product and brand in the best position to succeed. To hear more on this critical step, make sure to listen to this episode!

Get in the right mindset to succeed.

The bad news is that it is getting harder to launch an ecommerce brand, but the good news is that if you cultivate the right mindset, you’ll find success! On this episode of The Amazing Seller, Scott takes the time to go over why he believes it’s vital for sellers like you to shift your mindset and adopt a new perspective. If you can embrace what Scott has taught through this 24-hour challenge, you’ll have all the tools you need to explore and validate products left and right. Don’t miss a minute of this informative and eye-opening episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Do you want to sell a product or start a business?
  • [8:30] Action Step #1: Discovery Mode. 
  • [13:00] Action Step #2: Find broad markets represented in your product list.
  • [19:00] Action Step #3: Validation drill down, choose one or two markets to explore.
  • [26:00] Helpful questions to ask yourself as you build your brand.
  • [31:00] Getting into the right mindset to succeed.
  • [33:30] Do this challenge, you won’t regret it!
  • [34:30] Special TAS announcement.
  • [37:30] Scott recaps all three action steps.
RESOURCES MENTIONED IN THIS EPISODE

Feb 05 2018

39mins

Play

Rank #13: TAS 601: Ask Scott #187 - What's The BEST Way to Launch My Product on Amazon TODAY?

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How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Make sure to check out Breakthrough U!

What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Your brand needs to diversify.

Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller!

A launch strategy that works. 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to check out TAS Breakthrough U.
  • [5:50] Scott’s thought of the week.
  • [9:30] Question: What is the best launch strategy for getting by brand started?
  • [16:45] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Nov 30 2018

17mins

Play

Rank #14: TAS 453: How To Start Selling on Amazon with Zero Money and Profit FAST!

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Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started!

Taking the leap to get started on a new project.

What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode!

Honesty and integrity go a long way!

What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode!

Where to start connecting with local businesses.

If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode!

Helping others get started on Amazon can make you hungry for success!

What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Kathleen to the podcast.
  • [6:00] Kathleen shares her story and how she got started selling on Amazon.
  • [9:00] What was it like competing in the health supplement space on Amazon?
  • [11:30] How the idea came to Kathleen to start consulting with other sellers.
  • [16:30] How can people get started consulting with brick and mortar stores?
  • [20:30] What should new consultants charge when starting out?
  • [23:30] Kathleen talks about turning away some clients.
  • [27:00] How does Kathleen help a seller get their account setup?
  • [31:30] The difficulty of convincing sellers to use Amazon’s platform.
  • [38:30] Kathleen talks about the team she has built.
  • [41:00] How you can connect with local business owners to help them sell their products.
  • [43:30] Kathleen talks about the desire to start her own brand.
  • [48:30] How to connect with Kathleen.
  • [56:00] Closing thoughts from Kathleen.
RESOURCES MENTIONED IN THIS EPISODE

Dec 20 2017

59mins

Play

Rank #15: TAS 515: My 22 Year Old Daughter (Speaks OUT) and Shares Lessons Learned Over The Years

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What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis!

Watch out! Children are more perceptive than you may think!

Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode!

Looking for ways to serve people.

One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world!

How to get started in any market.

If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.

  1. Figure out who your target audience is.
  2. Observe and study your competition. What works for them? What doesn’t?
  3. How can you improve on your competition's approach?
  4. Go deep with your product/service and how it helps your customer.

These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it!

The influence and impact that parents can have on their children.

Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes his oldest daughter, Alexis to the podcast.
  • [5:30] Alexis talks about her early introduction to entrepreneurship.
  • [13:00] What was Alexis’ early career like?
  • [18:30] Alexis talks about trying her hand at retail arbitrage.
  • [27:00] How working with a youth group has impacted Alexis.
  • [33:30] Scott talks about launching his photography business.
  • [44:30] Alexis talks about her future and why she's excited about the possibilities.
  • [50:30] What does it take to get started in any market?
  • [54:30] How parents can influence their children.
RESOURCES MENTIONED IN THIS EPISODE

May 14 2018

58mins

Play

Rank #16: RYB 831: How Former School Teacher Built His SUCCESSFUL ONLINE Basketball Business (Collin Castellaw’s Story)

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Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw - a professional shooting coach turned digital content expert.

Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential. 

In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective! 

Providing value

What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more! 

Following the data 

Providing value and getting people’s attention is just the first step - next - how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode! 

The big take action moment! 

For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment - where everything changed - was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader - it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND
  • [0:03] My introduction to this episode of the podcast!
  • [5:00] I welcome my guest, Collin Castellaw. 
  • [7:00] Collin talks about his background. 
  • [14:00] How Collin created his YouTube channel and got started. 
  • [21:00] Looking at the data and optimizing an approach. 
  • [28:00] Process over products. 
  • [33:30] Collin’s big take action moment. 
  • [36:00] Video breakdowns of celebrity athletes. 
  • [41:30] The big project that Collin is really excited about. 
  • [52:00] Shifting from Shot Mechanic to Players TV. 
  • [55:30] Closing thoughts.
RESOURCES MENTIONED IN THIS EPISODE

May 20 2020

1hr 1min

Play

Rank #17: TAS 431: The Proven Plan to WIN Customers for LIFE and Help Grow Your Business Forever

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What does it take to secure and build off of a loyal customer base? How can sellers like you gain traction and develop a solid positive reputation? On this episode of The Amazing Seller, you’ll hear from Scott as he shares several stories that will help you gain a good perspective on what it looks like to deliver top level customer service. Scott also explains what some of the companies that he interacted with did wrong and how you can avoid their mistakes as you connect with customers. If you are ready to take your ecommerce business to the next level, make sure to catch this informative episode!

Attitude Matters!

Do you love your job? Seriously? Do you enjoy starting your own ecommerce business? What part of the endeavor lights you up and excites you? Can you tap into that excitement in a way where it translates to your interactions with customers? On this episode of The Amazing Seller, Scott explains why attitude is a crucial factor that can have huge implications for your business. If you don’t love to interact with and settle customer service inquiries, it might be best to contact that aspect out to someone who can do it well. If you hate interacting with customers or you find it bothersome, it will show up in how you serve them! Learn more helpful insights from Scott on this episode!

Communication is Key

Don’t you hate it when you expect to hear from someone and all you get is silence? That’s the worst! You feel like you’ve been taken for granted or just simply ignored. That’s the last thing you want your customers to feel, as a business owner. On this episode of The Amazing Seller, you’ll hear from Scott as he describes why communication is vital to the healthy growth of your brand. When a customer has a problem or if their purchase will be delayed, make sure you communicate with them right away! If you communicate and go the extra mile for your clients, your reputation will be better for it in the long run. Hear more about this topic from Scott on this episode!

Impress the Customers You Already Have

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to illicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component to a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s stories and find out what to do and what not to do when it comes to taking care of your customers!

Guard Your Reputation

In the marketplace today, few things are a valuable as your reputation. If you make a wrong move, your brand might be blasted on Twitter and it might end up going viral! That’s the last thing that you want to have happen. So how do you ensure your reputation stays solid? Put the customer experience at the center of your business model. Have a clear idea of what the customer will experience from beginning to end as they engage with your brand. For more practical action steps regarding this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s pool story.
  • [9:30] Attitude matters!
  • [11:30] Don’t forget to communicate with your customers.
  • [23:00] Take care of the customers you have.
  • [25:30] Scott’s story about getting medical care for his dog.
  • [36:00] Showing that you care for your customers can make a huge impact.
  • [39:00] Having the wrong people in key positions can damage your reputation.
  • [40:30] Guard your reputation on Social Media.
  • [42:00] Scott’s story visiting a local bar.
  • [44:00] Scott recaps a couple takeaways.
RESOURCES MENTIONED IN THIS EPISODE

Oct 30 2017

48mins

Play

Rank #18: TAS 429: How to Use Product Research Data to Confirm Good Product Selection (Coaching Call)

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Do you ever find yourself looking over product research data, convinced that what you are seeing it too good to be true? Have you returned to that same product data a day or two later to find that it has changed significantly? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they breakdown data provided by a TAS follower like you! The guys go over the data, explain what they see, discuss reasons why the data may have changed, why the product is still a good investment, and so much more! You don’t want to miss out on this informative and helpful episode!

Why You Might See Conflicting Product Sales Numbers

When you are conducting your product research and looking at the sale numbers, you might see different results between searches. What is the cause of these different results? On this episode of The Amazing Seller, Scott and Chris go for a deep dive and examine all of the angles. The ensuing results may be caused by one seller opting for a more aggressive PPC campaign. Other variables include updates in the algorithm by the search engine. If you’d like to hear further explanations for these differences, make sure to listen to this episode as the guys expand on these ideas and more!

Don’t Forget to Double Check Your Numbers

If you come across product sales data that seems like an untapped gold mine, use caution and a healthy dose of skepticism! Ask yourself a few questions and consider doing the search again to make sure you are seeing the data correctly. On this episode of The Amazing Seller, Scott and Chris go over data supplied by a TAS follower like you. The guys go on to explain why it's important to not get your hopes up over a few pieces of data. Take the time to listen to the totality of this episode as both Scott and Chris take their time and walk through how to interpret search results. You don’t want to miss it!

Use the Same Keyword Search Phrase Every Time

As you build up your brand and expand in the ecommerce business realm, you no doubt, have come across helpful tips that have saved you valuable time and resources. Don’t brush past topics and steps you think you’ve covered before, take the time to slow down and pay attention to new tips that could make all the difference. On this episode of The Amazing Seller, Scott and Chris carefully go over product research data and give helpful tips that have the potential to save you time and money. The guys explain why using accurate search terms when conducting product research is vital to predictable results. Don’t miss this episode as they expand on these insights and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Chris dive into product data.
  • [8:30] Why is there a discrepancy with the sales numbers?
  • [11:00] If the data is too good to be true, make sure to double check.
  • [16:00] Make sure you use the same phrase every time you search for data!
  • [19:00] Scott gives a recap of what they’ve covered.
RESOURCES MENTIONED IN THIS EPISODE

Oct 25 2017

22mins

Play

Rank #19: TAS 571: Ask Scott #178 - How Can I Sell Products in Competitive Markets?

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What is the state of your ecommerce business? Is everything humming along and ready for 4th quarter or do you need a little shot in the arm to get you where you need to be? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update on his TAS Inner Circle, why it’s so important to maintain a healthy mindset, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this informative and engaging episode!

View failure as a learning opportunity!

Did you know that failure can be one of your greatest instructors? It’s true! Too often our society teaches us that we have to avoid failure and that we should be ashamed of failure but in many ways, failure is inevitable. You have to decide if you’ll let failure defeat you or if you’ll learn from it and move forward to become a stronger and more resilient individual. Sellers like you should take the time to examine your attitude toward failure, it could make all the difference. To hear more about this important subject, make sure to listen to this episode of The Amazing Seller!

Zero in on that one thing that's holding you back.

How’s your mindset these days? Are you growing as a leader and as a business owner or are you stalling? Have you built healthy habits into your daily routine that support and encourage your trajectory or do you find yourself struggling through the day like everyone else? The truth is, you won’t get where you’ve never been if you continue to do what you’ve always done! Invest in your mindset and remove any roadblocks or obstacles that are holding you back! Learn more from Scott about this vital topic by listening to this episode of The Amazing Seller, you don’t want to miss it!

How to sell products in a competitive market.

What should you do if you really want to get an ecommerce brand up and running in a competitive market? Is it even worth the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his helpful thoughts on this subject. According to Scott, one of the best strategies is to focus on a related niche market that helps you build an audience. Once you’ve done this, you can then start to pivot toward the market you really want to get engaged in after you’ve established yourself. Competitive markets are accessible once you’ve done the work to build your brand’s foundation! Learn more from Scott on this exciting episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] An update about the TAS Inner Circle project.
  • [4:30] Scott’s thought of the week, there is no such thing as a failure if you learn from it!
  • [9:30] What is the one thing holding you back? How’s your mindset?
  • [12:50] Question: How can I sell products in a competitive market?
  • [22:10] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Sep 21 2018

24mins

Play

Rank #20: TAS 740:How Jason Launched and SOLD 1500 Units of Competitive Product and Created A BRAND (Case Study) 

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Can you imagine what it would be like if you could take a product to market that took off right away? What type of work would have to be done behind the scenes to get that type of result? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Jason, a TAS follower like you. In his conversation with Scott, Jason opens up about how he got started in the ecommerce industry, why he decided to use focus groups, how he built his brand, and so much more. You’ll want to pay close attention to this helpful episode! 

Product research matters!

Are you sure that the market will respond to your great idea? How do you know that people will buy what you have to offer? Time and time again, Scott has heard from sellers like you who jump in with massive energy and excitement only to crash and burn because the market didn’t want their product. Don’t let that terrible outcome happen to you and your brand! Tune into this episode of The Amazing Seller to hear Scott and Jason discuss the benefit of conducting thorough product research. 

Don’t be afraid of making adjustments 

Since when did the first idea or version of a product end up being the version that went the distance? Proto-types need to be tinkered with and refined over time to create an end product that the market will be satisfied with. One innovative way that Jason adjusted and refined his planner was by conducting focus groups. Using the feedback from the focus groups, Jason was able to make meaningful adjustments to his product based on real-world feedback from users. To hear more about Jason’s method of using a focus group, make sure to listen to this episode! 

Keep them coming back

What is the model of your ecommerce business? Do you have plans to expand your brand with multiple products, or are you looking for a reoccurring model? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get into the content creation game. Scott is convinced that content will keep your buyers coming back to your site and your channels to see what else you have to offer. Are you following any of Scott’s advice when it comes to creating content for your audience? 

Identifying bottlenecks

How well do you know the state of your business? Are you aware of what it needs to reach the next level of growth? What obstacles and bottlenecks are preventing your business from advancing? Scott wants to help business leaders like you ask the tough questions that get you to look hard at the state of your business. Just getting pumped up with exciting and inspiring stories is not enough to get you where you want to go! Learn from Jason and Scott’s helpful insights by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Jason joins Scott on the podcast to talk about his business. 
  • [11:10] How did Jason end up in the ecommerce industry? 
  • [15:00] The benefit of using focus groups. 
  • [19:00] How Jason’s planner was developed. 
  • [21:30] What is the status of Jason’s business right now? 
  • [27:00] Jason explains how content creation will factor into his brand. 
  • [36:00] How is the traffic on Jason’s site? 
  • [42:00] The biggest bottleneck in Jason’s business. 
  • [46:20] How to connect with Jason and his brand. 
  • [47:40] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Oct 21 2019

51mins

Play

RYB 866: The ONLY 3 Things You Need To Start Email Marketing

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Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business. 

If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out. 

Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple.

  1. You Need To Have Your Lead Magnet 

Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning. 

  1. Create a Landing Page 

All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go. 

  1. Email Auto-Responder 

We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing.  

Bonus Tip - Add a Thank You Page 

The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value. 

If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. 

As always I am here for you, I believe in you and am rooting for you.

Now its time for you to take action and go rock your brand! 

Take-Aways From Today’s Episode 

  1. You Need To Have Your Lead Magnet (9:31)
  2. Create a Landing Page 11:50
  3. Email Auto-Responder 12:45
  4. Bonus Tip - Add a Thank You Page 14:20

Quote: If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. 

Aug 10 2020

20mins

Play

RYB 865: What Do I Send My Email LIst? Friday Jam Session

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Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business.

What Do You Send To Your Email List

#1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.

#2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate.

#3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list.

#4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video.

#5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily.

Always make sure that the emails you write are about your audience and not you.

Create Powerful Subject Lines 15:14

One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you. 

Friday Jam Session Questions

Should I Send A Second Email to The Unopened List?

At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity.

Should I Create Email Sequences or Create an Email Every Week?

For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list where you’ll send at least one email out a week.

Should I Create Email Sequences for Launches?

I don’t set up email sequences for launches. The only auto message I do is if they sign up using a landing page. I like to address current concerns and stay in control of the message.

As always I am here for you, I believe in you and am rooting for you.

Now, it’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episode

  1. What Do You Send To Your Email List (3:15)
  2. Create Powerful Subject Lines (15:14)
  3. Friday Jam Session Questions (17:59)

Quote: Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.

Aug 07 2020

34mins

Play

RYB 864: How Serious Health Problems Turned Into A Fulltime Business with Prerna and Mayank

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Aug 05 2020

56mins

Play

RYB 863: Avoid These 5 Email List Building Mistakes To Help Grow Your BRAND

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Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it! 

I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years.

Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list.  

Start With a Lead Magnet 

To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started. 

The goal is to simplify the process to make it easier for you. Your first lead magnet may not be your most successful, but you need to start somewhere and start testing to see what is the most successful.

Keep in mind that marketing isn't just selling your products and services to your audience. You need to gain good will with your audience and give them something of value before selling them anything. This will help build trust in the process and show them that you're a reliable source in your niche and genuinely care about helping them.  

5 Mistakes To Avoid 1) Choosing the Wrong Lead Magnet 

Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service. Your lead magnet needs to be directly related to your target market so you can attract the right people. Niche it down and call out their specific problem, so they're more likely to sign up. 

2) Asking People to Join Your Newsletter

I prefer to create a precise lead magnet instead. A newsletter doesn't show your audience what you're actually going to give them. Always include a call to action and always have them answer with "yes." To confirm that they actually want the lead magnet and know what they're signing up for. 

3) Not Building Your List at All 

You should start building your email list the right way. Create a lead magnet as soon as you have your website up and have your first blog posts up. It can be as simple as transforming a blog post into a lead magnet and creating a landing page for it. 

4) Not Sending Emails

If you have an email list, you need to start sending emails to your list, don't wait! If you have a list and haven't sent anything for a while, there are ways that you warm your list up. To start, send them a recent blog post or update to check in on them or let them know what you've been working on and get the dialog going? 

5) Only Sending Emails When You Want to Sell Them Something

I'm not saying you can't put a promotion on an offer page, that's actually a good idea. However, always lead with value and goodwill, and make sure you're smart about when you send promotions. Once you have your lead magnet dialed in you'll start to see success. 

How to Use The Brand Creators PlayBook 

Content is the long play. Once you've posted a piece of content, it should start ranking within 3-4 months. From there, your email comes into play so you can get eyeballs on your content without having to wait for so long for organic traffic to come to your website. 

In a perfect world, you will build a website, add content, build your email list, and do Pinterest off on the side where you can create pins that go directly to your lead magnet. Part of the email list building will include Facebook Ads. That is the formula that I would use. The money coming in on the backend comes naturally as you bring traffic to your site. 

Creating a lead magnet doesn't need to be complicated. Take time to go back and review the five mistakes to make sure you avoid them! 

Thanks For Tuning in!
  • If you found today's show to be valuable, please share it. 
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

"Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"! 

Take-Aways From Today's Episode 
  1. Start With a Lead Magnet (5:48)
  2. 5 Mistakes To Avoid (11:42)
  3. How to Use The Brand Creators PlayBook (31:58)
Quote: 
  • "Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service." 
  • "Always lead with value and goodwill, and make sure you're smart about when you send promotions."

Aug 03 2020

41mins

Play

RYB 862: What Are The Best Lead Magnets To Build My Email List? (FRIDAY Jam Session)

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Jul 31 2020

54mins

Play

RYB 861: Secret Mind Hacks To Reach Your Full Potential and SUCCESS with Shannon Irvine

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Today I have Shannon Irvine back on the show, and I’m happy to have her! Today we’re going to help people who want to build a business that will set them free and help them avoid doing things they don’t want to do by removing their negative mindset. 

Your An Entrepreneur At Heart  

Entrepreneurs share common DNA. We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission.

At times it feels like our business growth is slow, and we can’t get it to where we want it to go. Why? Because our brain is wired to keep us safe and familiar. As entrepreneurs, we have to show up and do things that most won’t, and that’s difficult for our brain to allow. 

We’ve also inherited stories about worth, being successful, and failing. Because we were young when we learned these things, they are holding us back as an adult. These roadblocks make it difficult for us to surpass expectations and achieve our greatest dreams! 

Why We Have Negative Thoughts on Repeat 

You want a big business, and you have a high vision, but you have a story on automation that says that “money doesn’t grow on trees” or something similar. And it makes it easy to sabotage your success. We tend to repeat the negative instead of the positive. If you repeat the same negative story over and over, your subconscious will say that’s what you believe, and it’s on autopilot. It eventually turns into an identity, and you become that person. Out of that place, 90% of our decisions are made, and we take action based on our decisions. So, it’s time to control your thought process so you can stop the self-sabotage. 

The 4 Steps of the Mind Matrix Process 

It’s possible to transform our way of thinking. The Mind Matrix is a four-step process that I take my clients through to help erase these negative stories and achieve their goals. 

Step 1:

Recognize the exact words that you’re saying to yourself that is sabotaging your success. You need to pinpoint the actual words because that is what’s automated and needs to work to reverse. 

Step 2:

Record you saying those words out loud and write them down on a piece of paper. It’s been on automation your entire life. Now we’re taking it out of your subconscious mind. What you focus on does grow, so it’s time to focus on the positive and remove those specific negative thoughts. 

Step 3:

Start to refute it. Your logical adult mind will look at that sentence on a piece of paper and realize that it’s not a thought that you want to keep. Usually, the first time you read it out loud, your brain will start to reject that thought immediately. But sometimes deep down, it still feels like it’s true even though our logical mind knows that it’s not true.

At this moment, think about someone that you love. Take the lie and put it on that person. So use their name instead of yours when you say it out loud. You’ll realize that it’s absurd to say those things about someone that you love, so why would you say those things about yourself. 

Step 4:

Record yourself saying those truths in the first person and listen to it first thing in the morning and right as you’re drifting off to sleep. This is the most simple step, but it’s still so hard. This will help reverse your way of thinking about prune away a story that has been holding you back from success. 

Note from Scott: 

Once you go through this process, you’ll see that as you grow and scale your business, you’ll have new insecurities that you can apply these same tools for the rest of your life. 

It’s Time To Change Your Mindset 

There are people out there waiting for you to start your business. There is only of you, and they need to hear what you have to say! It’s important that you get unchained from these stories holding you back so you can help those people and automate the thing you want most. 

What I see most is entrepreneurs chasing the next strategy or shiny object. They expect some secret sauce to help them. If you’re on this entrepreneur hamster wheel, it’s time to make a change! The faster you train your brain to be a million-dollar entrepreneur, the faster that you will get there.

If you don’t think that you need help, it’s hard to get help. You have to know that you need it before you’re ready to take action. We’re here to help you unlock your true potential and share the tools that will help! 

Final Note From Scott

My mind is literally blown. I love spending time with Shannon and am always learning from her. She makes it super simple to understand the brain and explaining the reason behind our actions. Sign up for her free series to learn how to unlock your mind and reach your full potential. 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it. 
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. Your An Entrepreneurs at Heart 3:32
  2. Why We Have Negative Thoughts on Repeat 9:42
  3. The 4 Steps of the Mind Matrix Process 15:09
  4. It’s Time To Change Your Mindset 28:09

Quote:

"We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission".

Jul 29 2020

37mins

Play

RYB860: Email Writing MISTAKES and How To Fix Them (Hot Seat with Karen)

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Today we're going to talk all about email writing mistakes and how to fix them. I'm talking with Karen from our Brand Creators about an email she recently created and sent out to her new email list. I rewrote it for her and made a few recommendations on how she can improve her emails moving forward.

You'll learn a ton from today's episode, and when we're finished, you're going to be ready to write effective emails for your email list! If you want to be apart of our coffee talks throughout the week, head over to takeactioncrew.com and join us every Monday/Wednesday/Friday at 10 am. We would love to have you! 

Real-Time Email Review 

Today I'm sharing a real email example from Karen Curtis, one of our Brand Creators members, and how I would improve it. The best part is that you can always better create better emails, including better stories and content within each one, so never get discouraged when you're writing. When we talk about sending out email broadcast messages to my mailing list, I recommend sending out at least once a week.

Use The Subject Line As Your Hook 

If a subject line catches your eye, save it, so you know what types of emails are effective. You can always come back and reference those later on. Sometimes it won't be something that you think would be effective but actually is. 

I prefer not to send an email with a subject line in all caps. It signals to the spam traps and could go to the promotions or spam folder, which we want to avoid. I like to have the first letter of each word capitalized or capitalize on a keyword to catch the person's attention. It still stands out without your email heading to spam. 

Make sure your subject line direct and easy to understand. Make it clear what the email is about so they can know what to expect before they even open it up. 

How to Write an Effective Email 

People don't care about us as business owners. If I just talked about myself and what I'm doing, you'd probably just ignore me. You want to know how I can help you. Keep the language of your email all about the customer and how your products and services are going to benefit them.

Avoid asking questions right out of the gate because they can't answer you even if they wanted to. Instead, use a question as a call to action. Hold off on images if your email list is new. Anytime we put links or images, it's easier for them to get flagged when you send them. Always add a ps. 

Keep your emails very clean and very lean. Always get them to reply back to you. Ask them a question to get them to respond to help build brand credibility. Not only will it give you a better chance of being delivered, but you'll also have people opening and replying to.

Always make sure that your emails are searchable and super easy to read. Break up the text with space, so it's simple to follow along. 

Send an Email to Your Unopened List 

A day after you send an email to your new list, send another email to the people who haven't opened your first email. You'll keep it similar but always change up the subject like to help pique their interest. Try to make it more appealing and give them a reason to open the email. 

If you haven't purchased our Brand Creators book, get yours today. There is an entire section teaching you how to create an effective email list and how to send out effective emails. 

Jul 27 2020

38mins

Play

RYB 859: How To Build Your Brand To SELL IT? - Friday Jam Session

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Welcome to this week's Friday Jam session, glad to have you here! As always, this is one of the highlights of my week. Every Friday, I get to hang out with some awesome people and answer some great questions. Join us by heading over to takeactioncrew.com to join in on the fun every week and get your questions answered. 

The question we're going to start with today is, "how do you build a brand with the intention of selling it?" The goal is to find traffic in the market that produces revenue if you want your business to be successful and prepare it for sale. Not only will you be making money from ads, products, etc. as you go along, you'll also be able to sell your blog for around 3x the amount of your net profit when you're ready. 

We're in the process of selling one of our businesses now. We had a previous offer before COVID hit that was an amazing offer. We were ready to go, and we were a month into the sale, and they backed out right in the middle of the pandemic. We've now supposed to close with a new buyer in a week that has been a long two-month process, and today, I'm going to share what we need to make that brand success and ready to sell. 

Create Your Strategy From The Start

We built traffic following our Brand Creator's playbook. Everything we've implemented follows that same model. We focus on creating content that gets indexed by Google, sending three emails a week to our audience, a Pinterest strategy, selling over ten physical products, and a digital product. On top of that, we also implemented our ad and affiliate revenue streams. We even have some Etsy and eBay sales. The key is to have diversification in place, which buyers love.

If you want to start a business to sell it, make sure that you get your accounts set up by a 3rd party accounting team. Your books have to be to make the sale a success. When you want to sell your business, having your books done by a third party helps build credibility, so potential buyers know it was done accurately. I would get that process set up when you make your first sale.

How To Prepare Your Business to Sale 

Start by finding a market or a niche that will be around for the long haul. Make sure that you validate that you'll get traffic, and there is money to be had in the market. Can you make money selling digital products and putting ads on your site? Focus on getting the ad networks, affiliate links, and digital products set up to start with. If you want to sell your business, they want to see diversification. 

If you want to sell your business for a million dollars, you'd need to make $350,00 net profit per year. Keep in mind you'll have to have your business for at least 18 months before you can sell. Buyers want to see a positive trend for longer than a year. So you should always start planning ahead of time before you want to sell. 

The perfect formula to sell your business includes diversification, traffic, and revenue. By following this formula, you'll be able to sell your business quickly because you want to buy something that they know has the potential to grow quickly. 

If you're really niched down, it might be hard for someone to take it over, but it can still be done if you have a good strategy in play. It's also hard if you're the face of the brand, so branch out and bring in others contributes to making it easier to transition ownership. You can still be the face of the brand but had other people to the mix too. 

I recommend getting help with your business by finding people who are good at what they do and get a good process in play. You'll learn how to do things but delegate the day to day process to a team member. It'll help you sell it, so it's easy to transfer to a new order. 

How to Choose a Good Broker For Your Sale 

Personally, I work with Joe Valley's team. Their whole business model is to help you before you decide if you want to work with them or not. It's helpful to have a plan in place a year before you actually sell your business, so it's important to talk with a broker before you decide to sell. So they can walk you through the process and get you prepared before you move forward when you're ready. 

Do You Need an LLC 

Yes, you should have an LLC and start it fairly quickly. For the brand we're selling, we started sourcing a product, to begin with, and began with an email list. As we were building it, we were building content and driving people from our email to the website. During that time, we were getting an LLC up and running. It's not that difficult of a process, but you'll need it in place when you sell your business, so the sooner you set it up, the better. 

I hope you found our Friday Jam session helpful today! 

Remember, I am here for you, I believe in you and am rooting for you.

Now it's time to take action and go rock your brand!

Take-Aways From Today's Episode

  1. Create Your Strategy From The Start 10:37
  2. How To Prepare Your Business to Sale 13:57
  3. How to Choose a Good Broker 23:39
  4. Do You Need an LLC 29:16

Quote

"The perfect formula to sell your business includes diversification, traffic, and revenue".

Jul 24 2020

33mins

Play

RYB 858: (RARE INTERVIEW) From Rock Business to The TV Show GOLD RUSH with Dave Turin

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Today I’m interviewing Dave Tarun. I wanted to get him on the show. I’m a huge fan of his show “Gold Rush". The cool thing about Dave is he is such a hard worker. He’s had some struggles along the way but has overcome it all. Let’s get right to it and hear from Dave.

Jul 22 2020

51mins

Play

RYB 857: Creating Perfect Email LEAD MAGNETS To Attract Customers (Strategy + Q & A)

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Jul 20 2020

30mins

Play

RYB 856: How To Niche Down In Your Brand + Drilldown EXERCISE (Friday Jam Sesion)

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Welcome! This is always one of my favorite highlights of the week. I get to hang out with some awesome people and answer some great questions. To hang out with us head over to takeactioncrew.com, its totally free! We always have a blast. I want to start our conversation today with something that came up yesterday on our 100th celebration of our coffee talk session. The question we’re going to answer today is how to niche down your brand. This is a bottleneck for a lot of people. If you can’t get out of this stage, you can’t build your brand, so I’m here to answer all your questions about this particular topic. 

How to Niche Down Your Brand 

You should always have a market that you’re going to focus your efforts on, and from there, you can start to niche down, so you’re focused on one segment of the market. For example, a main niche would be fishing. From there, you would niche down to bass fishing, fly fishing, and deep-sea fishing. And even go down a third level and do kayak bass fishing and tournament bass fishing.

If I’m selling a fishing rod, I want to sell a bass fishing rod that is designed specifically for kayak bass fishing. It’s going to be much easier to rank for long-tail keywords instead of being too broad, and I’ll be able to reach the right audience. 

Anytime you’re able to tailor content for a specific demographic or person, you’ll bring in a lot more traffic to your website. 

Validate the Market 

Now we need to make sure that people are searching for our niche and that there is money to be made in that niche. So, you’re not wasting your efforts. Ask yourself what type of products people would want to buy in your market, and from there, you would find affiliate links you could add to your blog posts to bring in revenue. 

Always ask yourself what problems your market might be having and how you can help them find a solution to those problems. 

 

Tailor Your Content to Your Sub-Niche  

You have to start by determining what your big market is. That will be your angle, and from there, you can show your audience what you’re going to give them. You want to find a specific target market that you want to serve and tailor all of your content for that specific audience. Start with the greatest opportunity, so you’re not wasting your time. 

For example, keto would be the niche market within the health and fitness market. 

Be sure to grab our Brand Creators checklist. Once you’ve validated your sub-niche, you’ll be well prepared to get started. I also recommend you grab our playbook. It’ll help you create your entire brand once you’ve validated your market and is meant to be a guide to help you along every step of the way.

Thanks again for joining me today! As always I am here for you, I believe in you and am rooting for you. Now it’s time for you to take action and go rock your brand! 

 

Take-Aways From Today’s Episode
  1. How to Niche Down Your Brand (4:23)
  2. Validate the Market (9:55)
  3. Tailor Your Content to Your Sub-Niche (21:23)

Quote: Find a specific, target market that you want to serve and tailor all of your content for that specific audience. 

Jul 17 2020

31mins

Play

RYB 855: From SUCCESSFUL Business to Losing It ALL and Then Rebuilding with Jordan Harbinger

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Welcome! Today I have a special guest on the show, Jordan Harbinger. He’s got a fairly new and very popular podcast, and he’s getting over 6 million views a month! The first podcast he had with his old partners, he got kicked out and had to start over. He struggled for a little while with the whole thing, but he got back up and started his own podcast without having to compete with the old one. The big take away I want you to get while you listen is that no matter where you are in your journey, you will face something that will challenge you, but that doesn’t mean it’s time to give up. Let’s get right to it and learn a few valuable takeaways from Jordan.

Jordan’s Starting Over Story 

I’ve been doing a podcast for a decade. I started a company in my twenties with some friends that did well. As we got older, I realized that I was doing all the work, and they weren’t doing as much. When you’re running a business, you’re married to your business partner. So whatever their problems are you have to deal with them because it becomes your problem too. I didn’t feel like I could start over because we had been together for so long and didn’t know what would happen if I left. 

I ended up moving to a different city to get away from it all, but every day it was still so hard to deal with it all. I talked to my team and asked what they would do if I left, and many said they would come with me if I did. I tried to convenience my partner to split the company to we could end on good turns. We negotiated a split, but in the middle of it my partners decided they could do it all without me and drove me out of the company completely. 

In the meantime, I had moved on to the Jordan Harbinger show. My partner didn’t want me to be successful after I left the company. He sued me, and I just drug them through the mud, and I cost them hundreds of thousands of dollars through the process. They ended up destroying their business in the process. I was so worried about starting over, but within eight months, we had built the show to the same size as the first show I had. 

I’m happier than I’ve ever been, but its a shame watching something I built get ruined. Nobody wants to see something that they’ve worked so hard to get destroyed, so that was definitely a challenge to deal with. 

How I Relied On My Network

I had to lean on my network to get through the hard times. Because I knew I couldn’t get through this on my own. You can’t really do anything by yourself. Luckily many of the fans from the old show came over to my new show. Luckily I grew up with good saving habits and was able to keep going while we started over and pay my team during the process. 

In the first month, I made over 100 calls to ask for favors and use my network to keep things going. I also had to work with advertisers that had been on my old podcast for free for a while. It was all about damage control and using the relationships that I had built to ask for help and keep moving forward even when things were tough. 

That’s the thing about digging the well before you get thirsty. Many people say, “hey, that’s a good idea,” but don’t think they’re ever going to be thirsty or that anything bad could happen to them, so they don’t end up doing it. I was so glad that I practiced what I preached. 

In my mind, I thought that my business partners would never be able to get by without me. I did most of the lead generation and marketing. So, I felt like I was relativity safe, but once I got sued, my options were a bit limited to what I could do. The company is in a lot of trouble now, but when you’re talking about people who don’t know how to run a business, they’re not really thinking about what’s bad for revenue, they’re just acting impulsively. 

My family and friends helped me put one foot in front of the other and keep going. I was so angry for a while, but I had a great support system who helped me move forward and told me this was the best thing that could have happened to me, and they were right. All the negativity I was putting into being angry I could have used in a positive light and put into my business and my personal life. I lived in the past for a while, but it’s so important to get out of that mindset because it’s such a waste of energy and time. 

I strongly encourage anyone who’s angry about something in their life to stop. It’s like drinking poison and expecting the other person to die; it only makes things worse for you. 

I would say that networking and relationship development is key. Do something every day that increases it. In the morning, go to your contacts that you haven’t talked to in a long time and recultivate those relationships. If you help 100 people with something tiny, you’ll find that you’ll end up having a lot of help from them in the long run.

Jordan’s Take Action Moment 

By taking action, I was able to move forward. I focused like a laser beam. Every time I had negative thoughts, I pushed them out of my head. Instead, I would focus on preparing for my podcast, revenue a relationship, or workout. I had to stay focused on challenging the positive. After doing this for a while, I realized that everything was going to be ok.

Towards the end, I had many close friends who told me that I needed to get out. It was a forcing function because I didn’t have the guts to leave on my own. Once the rug was pulled out from under me, I didn’t have a choice. Once I started to rebuild, I realized that I should have done it years ago. I’ve never going to let my family or future business partners get in a negative mindset as I did.

 

Luck Plays a Big Role in Success 28:30

If I had started over from scratch without a base to start with, I would have gone on to other shows to build momentum, just like I did. It’s important to build relationships with other businesses. Short of getting extremely lucky, whatever you’ve done in the past, will help prepare you to be successful. The skills that you’ve learned will help you succeed. 

We usually only hear from those who’ve made it big. It’s called survivor bias, and it’s really unhealthy to focus on that. Part of the reason I have a show is because of hard work, but the rest of it really is luck, and many successful people don’t want to admit that. 

You have to increase your surface area for luck. You can control how much time and energy you put into something and how worthy you are of an opportunity. Luck is the spice, not the dish.

Final Note From Scott

Everything might look good on the surface, but there may be some challenges someone is going through that we don’t see. Like Jordan says, it’s so important to build relationships and improve your network that will benefit you later. Go back and think about what Jordan said today and how you can apply it to your own life. 

Remember, I am here for you, I believe in you and am rooting for you.

It’s time for you to take action and go rock your brand! 

Take-Aways From Today’s Episode 

  1. Jordan’s Starting Over Story 5:00
  2. How I Relied On My Network 12:00
  3. Jordan’s Take Action Moment 22:38
  4. Luck Plays a Big Role in Success 28:30

Quote: That’s the thing about digging the well before you get thirsty, many people say “hey that’s a good idea” but don’t think they’re ever going to be thirsty or that anything bad could happen to them so they don’t end up doing it. 

Or

You have to increase your surface area for luck. You can control how much time and energy you put into something and how worthy you are of an opportunity. Luck is the spice not the dish. 

Jul 15 2020

39mins

Play

RYB 854: Starting Over Today with Just My Laptop To Make Money (Detailed Strategy)

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Today I’m’ gong over the exact roadmap that I would use if I was starting from scratch. There were a lot of things I’m teaching you today that I have done in the past and would do again in a heartbeat because they work! Get ready to listen and apply what you learn to your own business. Let’s get right to it! 

If you haven’t downloaded a copy of my Brand Creator’s book, you need to get one. Head over to brandcreatorsbook.com as I talk a lot about the methods taught in my book, and it’s definitely a game-changer. 

How I Would Start Over From Scratch 

I actually start over from scratch quite often with all of our new businesses, and I follow these same principles that I’m teaching you today. There are three main things you’ll do to start, 

  1. Subniche down in a market
  2. Find out if there Is there enough traffic in that sub-niche
    1. Ad networks
    2. Affiliate products
    3. Private affiliate products 
    4. Digital products
    5. Physical products
  3. Can you make money in that market? Below are a few of the most ways to monetize a blog to help give you some inspiration.

 

Your Website Is Your Home Page 

You need a home base where all of your content will reside and where the traffic will be coming. Spend a day going through domain name ideas, choose one, buy it and go out and get your hosting. Then it’s time to start building your WordPress website. If you’re using Host Gator or Bluehost, they have a quick process. You’ll add in your logo and a few plugins to help with SEO, social sharing, and an image compressor. But other than that, just keep it simple to start. You can always improve on things later.

Outline Your First 10-20 Blog Posts 

You’ll start by building your content out. I would start with 2-3 articles a week to get the ball rolling to just get them out there. Post about your blog content on social media to get them to head over to your website. You’ll start by writing about the following categories:

You’ll start by building your content out. I would start with 2-3 articles a week to get the ball rolling to just get them out there. Post about your blog content on social media to get them to head over to your website. You’ll start by writing about the following categories:

  • How-to Articles
  • Ask Commonly Asked QuestionsQuestions - they’re easier to rank for long-tail keywords
  • How-to Articles
  • Review Products - mention affiliate products that you could potentially get paid for. 

 

Use Pinterest To Boost Your Blog Posts 

Every single blog post that I create, I would make a Pinterest image that goes within my blog post and also starts pinning on Pinterest that directs to my blog posts. 

Create a Facebook Fan Page

When I start to build my email list, I need to be able to have access to Facebook ads, so go ahead and create a Facebook page, so you have it ready. You can also repurpose your blog content to add to your Facebook page. 

Build Out Your Email List

Email about what you wrote on your blog and send them there to find your digital products and articles. It’s as simple as that.

Create a Digital Product 

Create ten blog posts that you could include in a book. Start by posting them on your blog, then compiling them to create an ebook that you could sell on your website. Create a lead magnet that you can drive people to sign up and promote your new product. This is a great way to start making money quickly.

Most of the time, I’m starting a site to build out for the long haul, so I’m not always focused on making money right away. However, if you see an opportunity, you should go ahead and create digital products. 

I would repeat this same process no matter the brand or niche that I’m in. 

My energy is focused on this exact strategy and nothing else! Stay away from shiny objects if you want to achieve your goal!  

Thanks For Being Here! 

This process doesn’t have to complicated. Once you have the direction of your niche, you just need to create your 30-day road map and continue on from there. 

Remember, I am here for you, I believe in you and am rooting for you. 

It’s time for you to take action and go rock your brand!

Take-Aways From Todays Episode

  1. How Would I Start Over From Scratch 4:38
  2. Your Website is Your Home Page 9:07
  3. Outline Your First 10-20 Blog Posts 12:08
  4. Create a Digital Product 19:43

Quote: Your energy should be focused on this exact strategy and nothing else! Stay away from shiny objects if you want to achieve your goal!    

Jul 13 2020

27mins

Play

RYB 853: How To Stay Motivated and AVOID Distractions + Productivity HACKS (Friday Jam Session)

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Hey guys! Welcome to this week's edition of our Friday jam session, I'm so glad you're here. As always, this is one of the highlights of my week. I get to hang out with some amazing people and answer some awesome questions. To join us head over to takeactioncrew.com. It's totally free, and you can join us every single Friday at 10 am. We'd love to have you.

Today I'm going to kick off our jam session with the question of how do you stay motivated in running your business. I get this question all the time and thought it would be a great place to start.  

How Do I Stay Motivated 

Let me remind you that if you ever start a business, you can't expect to make any money for a couple of years. Many people think that it's easy to make money quickly in the online space, but it still takes quite a bit of time. You can definitely have small motivators to help get you through to make it easier. 

You need to have something you can measure so you can start to see results and celebrate those even when they aren't monetary. The key is to look at your results differently and always celebrate the smallest wins.

How to Install Small Habits Into Your Day

Figure out what you don't like doing and schedule a time to do it every day. I don't always love to work out, but I schedule it into my day and have made it a regular habit. It's become part of my everyday routine now. 

Surround Yourself With The Right People

Everyone at our coffee jam sessions is inspired by other people here who are action takers and getting things done. It's really helpful to be around other people who are taking action and help lift you up and inspire you to take action yourself. 

Are you being demotivated by the people you're surrounding yourself? Or do you feel uplifted and motivated after you've spent time with someone? These can be hard questions, but it's important to focus on being around positive people who are ready to lift you up and inspire you to keep moving forward to achieve your goals. 

To me, being rich means spending time with my family and choosing my own hours and when and what I do for work. "Being successful" will be different for everyone. 

I used to follow many people, but now I just draw inspiration from people and put blinders on so I don't get discouraged or lose momentum. Whatever is coming into the mix like texts, social media, emails, you need to turn them off and avoid getting discouraged or comparing yourself to others. 

To start, just don't share anything with the negative people in your life. Sometimes it's hard for people to imagine because some of the things you're working for may seem far fetched. 

What Are The Results You Are Trying to Achieve

Make sure you're being realistic with those goals and be specific. You won't gain any traction if you don't know what your goals are to start. 

Create a Schedule To Feel Like Your Gaining Tracking

As you go along, you'll see progress and be able to check things off as you go along. If you put something out there, you have a chance to reach out. 

I always have one main task that I focus on every single day. It's ok to have other small ones but only have one big thing to make sure you get your priorities straight. 

Commit to Your Schedule

If you've only been going for a few months, you haven't committed fully. Give it at least a year, and make sure that you stay consistent in the process. 

Try writing down three things that you will accomplish each week. Don't let anything get in the way of you doing those three things. 

Today is a new day, and you can't kick yourself for what happened yesterday. Today is a fresh start for you to take action.

Put the Blinders On

Don't get distracted when you see other people doing other things. You need to stay laser-focused because staying distracted will make sure you never do anything consistently. Don't let anything get in your way. 

There is so much opportunity out there. My advice is to focus on one brand for at least six months. You need to give all your attention to that one thing. So you can figure out the process for that brand. Limit yourself, so you're not spreading yourself too thin. 

Simple will win...simple will get you results in the long run. It's less work for you and is very effective. 

Embrace the Building Process 

When you're excited about the opportunity, you're fired up. The building process can be boring and difficult to stay focused. Find new things to add to your business to help keep it exciting, but just don't lose focus. Stay committed and keep going because the results will come!

Use other people's doubts to help your stay motivated and move forward. Eventually, you'll be able to prove them wrong and show them the results of your hard work. 

How to Support Your Side Hussle 

I want you to clean out your garage or some part of your house this weekend. Anything that you aren't going to use or are ready to get rid of. Go ahead and post it on eBay or another platform and use that money to support your business. It's actually quite simple to just go out and start finding ways to flip products. People always want to buy second-hand stuff. 

Thanks For Being Here!

If you want to join one of our live Friday jam sessions, head over to takeactioncrew.com. We'd love to have you!

Thanks so much for listening. Remember, I'm here for you, I believe in you and am rooting for you.

It's time for you to take action and go rock your brand! 

Take-Aways From Today's Episode

  1. How Do I Stay Motivated 2:45
  2. Embrace the Building Process 32:40
  3. How to Support Your Side Hussle 42:15

Jul 10 2020

44mins

Play

RYB 852: How Health Problems Turned Into A Fulltime Business and The "FAT BURNING MAN" with Abel James

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I’m excited to have Abel James here with me today. I love the story about how he started and how it’s led him to where he is today. He’s also gone through many struggles and ups and downs, but he’s come out on the other side, ready to take on the next challenge, take action, and make things happen. It was a great interview and will show you that you never know where your journey will lead you. Let’s get right to it and learn from Abel! 

 

Abel’s Entrepreneurial Start 

I loved the saxophone in elementary school and learned to play at a young age. Music was very important to me, growing up and helped me build confidence and become the great speaker that I am today. 

In my teens, I was selling things on eBay and selling my music online, too, and have always had an entrepreneurial start.

After college, I worked as a strategist and got my business chops going. However, I wasn’t healthy and ended up being really sick for a long time. I was overweight and didn’t eat well. During that time, I actually ended up losing everything in an apartment fire in Texas. After hitting rock bottom I realized that I needed to make a change and started to research how to live a healthier lifestyle and spent a lot of time doing research to find the best methods for me. 

Be Prepared to Pivot At Anytime 

Everyone gets burnt out eventually. For me personally, I’ve had multiple career paths, but I’ve created transferable skills that I can take with me no matter what industry or niche I’m working in. It’s important to see the waves and catch them when you can. However, there are times when the rug will be pulled right out from under you. In these moments, you’ve got to be ready for anything and to move on to a new path. 

When you work online, you always have to be able to adapt because things are always changing. We’ve gone through multiple business models because things never stay the same. Just stay positive and keep moving forward. 

Get out there and go to conferences and meetups, even virtually. It’s so important to build relationships and networks so you can help each other to grow. Your network will be able to help you when you need to pivot. 

Abel’s Transition to the Fat-Burning Man 

In my 20’s I was following the wrong advice and was getting really sick all the time. When I started shifting my research I realized that I needed to change my lifestyle. I spent a lot of time interviewing people and coming up with my own health plan and within a month I saw a significant change and felt so much better overall. 

I started running marathons for a while and realized that it wasn’t that hard to achieve those results. I’ve learned a lot about fueling through nutrition and realize just how important it is. My podcast took off fairly quickly once I started it. I had a lot of listeners and had some great people on the show even in the early days. 

I had to deal with getting a roof over my head and making money at the same time as I was working on my business. I was working remotely part-time as a consultant until I was able to make enough money doing my business. I did my “passion project” for free for about two years before I was able to focus on it full time. I knew that I could make this type of business consistent if I put all my energy on it. You always need to make sure that you find a balance between doing what you love and providing for your family.

How He Created a Steady Flow of Business 

I had to determine what type of business model I wanted to get started. The most successful for me is a digital course that is priced at $27, brought in my organic traffic and podcast. The other one is a subscription-based coaching program. That really worked for a long time. When you charge people for a subscription service, you have to show up because people will expect the very best from you.

When you’re the face of your business, you have to keep your business up and continue to make money, which can be difficult. Building business and alternative streams of business is a whole thing. When you hit milestones, there will always be another one. We love the clime and always want to keep growing and improving. 

If you think it’s right to pivot overnight, go for it. It’s really important to follow your heart. 

It’s important to work together and help each other become successful too. Some of the best friends I’ve made I have given “trade secrets” to and have wanted to help. 

Don’t always think of the people around as competition, instead learn from each other.

 

Abel’s Take Action Moment 

Saying no at the beginning for anything that was over the line ethically. I started a brand that could have easily made a ton of money, but that’s not why I did it. I didn’t want to do anything that would put my morals in jeopardy. It’s important to protect our audience and only give them quality information that is beneficial. 

Abel’s Advice For People Getting Their Start Now 

I'm actually so envious of people who are just starting out because you can be free and do things your way right now. People are making hundreds of millions of dollars doing venture capital and paying for traffic but have no soul, and they probably aren't as happy. Make sure you're doing what you love and don't lose sight of who you are. Find what you're natural talents are and build on those from the very start.

The digital space is getting very competitive, but you'll do well if you can get the traffic or sell a subscription-based product. However, keep in mind that the rug can be pulled out of you at any point. I would recommend building an audience and monetizing from there. That's what I would do if I was starting over right now. 

You can't just have sales. You still have to pay for your employees and other expenses every single month. It's really challenging to make that happen even if you're making a lot of money. When you're starting out, you don't have a lot of overhead, which is a bonus. I would build a community from the very start and provide value where you can. 

Just because you see people at the top and be successful, they’re still having issues and have to adapt often. 

Final Word From Scott

What a great guy! I loved getting to know Abel and about his journey. I agree with what he said about taking care of ourselves as entrepreneurs so we can take care of other people. It can be challenging when we’re busy, but he’s proof that it’s possible. 

Think about how you can relate to his story and learn how he just took action even though he didn’t know what the final result would be. It’s not just about marketing and business. It’s about how he’s taken his situation and turned it into a successful business. 

As always I am here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand!

 

Take-Aways From Today’s Episode
  1. Abel’s Entrepreneurial Start 5:20
  2. Be Prepared to Pivot At Anytime 12:21
  3. Abel’s Transition to the Fat-Burning Man 18:24
  4. How He Created Steady Flow of Business 26:07
  5. Abel’s Take Action Moment 33:30
  6. Abel’s Advice For People Getting Their Start Now 41:53

Quote: Build a community from the very start and provide value where you can. 

Or

Don’t always think of the people around as competition, instead learn from each other and help each other grow. 

Jul 08 2020

1hr 6mins

Play

RYB 851: The Steps To Increased TRAFFIC and SALES in 3 Months (Action Steps)

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Welcome! Today I have one of my very own Brand Creator members, Thai Linda, on the show! She’s going to share how she was able to increase traffic and sales for her business and show that no matter where you are in business, you’ll want to see where the low hanging fruit is. She started building out an email list when she started Brand Creators, and it took off! It wasn’t always easy, but she never gave up. Let’s get right to it! 

PSA: We’re opening up Brand Creators on July 6th, for five days! If you want to join, now is the time. We talk a lot about being stuck and how to overcome that. We show you how to get unstuck and to take action to see real results, and we’d love to have you. Head over to brandcreators.com/join to sign up. 

Thai-Linda’s Backstory 

I got my degree in speech pathology, and on the side, my husband and I had a boat dealership and were making tornado shelters. We were getting by until the economy took a downturn, and we had someone embezzle from us, and we lost everything. 

There was a factory near us that made custom picture frames. After talking to a few people that worked in the factory, we discovered they were in need of wood. So we made the decision to move to the rustic wood business, especially because we had plenty of land to make it happen. We were recycling reclaimed wood by working with contractors in the area. We would pick up the wood they wouldn’t use or were planning to dump. We improved the services that our competitors were offering and started to get a lot of business. 

Our primary customer at the time was a large chain store that built custom wood frames. We reached out to tell them we wanted to sell wood. They had specific requirements but said they would buy as much wood as we could get them as long as we met those criteria. It was going well until a couple of years ago when they decided to buy the picture frames from China. We had no warning, so we had to think fast of how we could make money moving forward. 

We decided to pivot to selling online about three years ago. I had already done research about selling wood online but hadn’t taken any action yet. Once we lost our big client, we got to selling on Amazon. It took a long time to figure out how to ship everything, and it took a few months for me to send in inventory without any problems. Most of our inventory was reclaimed wood for projects. We weren’t making anything with it yet just selling the wood. Most of our competitors were selling processed products that looked like new wood, so we took the direction of going with the really rustic authentic barn style wood to stand out. 

We just put it out there, and it took a couple of weeks to get the first sale. It was a sample box, but it was still exciting. It started to sell, and it just kept growing, and we sold more and more every week. The best part was that we were able to keep all of our original employees, and we ended up hiring a couple of other people in the process. I was a rehab director overseeing six rehab centers and then coming home at night to help with the business. We couldn’t survive on the business alone at the time, and I didn’t want to give up the income I was making. 

Thai-Linda’s Next Pivot 

We decided that we were ready to take the business to the next level so I wouldn’t have to work full-time anymore. I started adding more handmade projects, and soon enough, business started to pick up. We got to the point where it was busy enough where I felt like I could finally quit my job, which was such a great feeling. In March of 2019, I finally quit and decided to work on the business full time. I was just working in the shop all day, so I didn’t have much time to build the business. 

I made the decision, so join Brand Creators, and I was actually one of the first groups to join. I just decided that I was going to do it, and once I got in the group and felt the motivation, that’s when everything started to pick up, and we’ve made huge progress since then. It really was life-changing.

How She Took Action With Brand Creators 

When I started with the group, I had a good foundation. We had a website and sold on Amazon, Etsy, and Wayfair. But it was all organic, and I hadn’t done a lot to grow it. The first thing after starting with Brand Creators was completing the checklist and working alongside the group. We ended up getting over 10,000 email subscribers and extra sales, and it’s continued to grow since then. The essential push really helped us get a better presence on social media. 

Note From Scott: It’s a big thing to be willing to go all-in and never give up even when things get tough. It really does pay off as you’ve shown us. 

We almost quit right before we started Brand Creators. We had been to the same shop for a long time and had just expanded to the shop next store. It had cost a lot of money to make it happen. Unfortunately last July our landlord let us know he wasn’t renewing our lease. It was hard because we had 6,500 square feet with an acre lot full of equipment that was full of supplies and equipment. We had no idea what we would do next and how we could afford to move the shop. 

It’s important to remember that when difficult things happen and you think it’s the worst thing possible, it can sometimes turn out to be the best possible thing. 

Our new shop is much better than our old one, and it actually costs about the same. It was an example of something that turned out much better than we could have ever imagined. The new location has allowed us to expand our product line, hire more people, and up to our production. So it was a huge blessing. 

Note From Scott: When you’re going through hard things, you’re asking ourselves why. However, once you’ve done it, you realize it’s actually a good thing. Always look at the lessons learned from the tough times. You gotta ask for help in order to give help, or you won’t get anywhere. 

It’s a huge accomplishment to have a lot of families work for us that we can take care of, and we all count on each other. The transition from the little business to where we are now has been so tremendous and happened in such a short time. When we took the leap and started growing our email list and focused on our marketing, it took off like wildlife. 

The big payoff is being able to enjoy some freedom as I’m sure that’s what we’re all working for. We all want that time with our kids and family, so it’s rewarding that we’ve finally been able to make it happen.

For people who are in a business like ours and you’re doing the daily grind, it can be hard to turn that off. You need to work on your business, not in your business. Make sure you take the time to build your business so it can eventually work for you. I recommend setting regular goals for yourself to get things done. 

How Thai-Linda’s Email List Has Helped Grow Her Business 

I’m still learning, but I’m getting more comfortable with sending out emails. The first giveaway we got 10,000 subscribers, and at first, I didn’t send anything because I didn’t know what to say. I would honestly just send them a coupon to say thanks. 

The group helped me come up with some ideas to include in an email, and I actually had a few people reply, which was really rewarding. It was exciting to see that it was really working and that people actually cared about what I was sending. My open rates and click-through rates are getting better, too, as we get a more engaged audience. 

Why It’s Worth Pushing Through The Tough Times 

If you’re wondering if it’s worth the effort, it really is! We started Brand Creators in October, and below are a few stats to see our growth. 

  • Grew 3800 Facebook followers to 6800.
  • New DIY Facebook Group - 1300 members
  • Grew 300 Instagram followers to 1700 
  • 4,000 Pinterest clicks a month to our website 
  • 100 website visitors a month to 2,500 - 3,000 
  • 1,000 YouTube Subscribers
  • 12,000 Email Subscribers
  • Sells Have gone up 400% increase on Etsy, Wayfair and our Website 

Just go out and take action. It’s never going to be perfect, just go for it! There is always room to improve later on. 

Final Thoughts From Scott

I want you to go back and read each step that Thai-Linda took. She started by building an email list. Now that is taking off, she is focusing on her content. She now has a great foundation, which is great. Figure out what you need to focus on. If you’re looking for help, make sure that you go over to brandcreators.com/join to get more information if you’re reading this the week of July 6th so you can sign up and be a part of our awesome community. 

Thanks so much for being here! Remember, I’m here for you, I believe in you and am rooting for you.

It’s time for you to take action, and go rock your brand! 

Take-Aways From Today’s Episode

  1. Thai-Linda’s Backstory (6:06)
  2. Thai-Linda’s Next Pivot (20:46) 
  3. How She Took Action With Brand Creators (25:05)
  4. How Thai-Linda’s Email List Has Helped Her Business (37:30)

Jul 06 2020

58mins

Play

RYB 850: How To Simplify Your Business and Reduce Overwhelm (Friday Jam Session)

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Welcome to this week’s edition of our Friday jam session. This is always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. You can become part of our Take Action Crew by visiting takeactioncrew.com. We get together virtually single Friday, and it’s a total blast! Today we’re going to talk about how to simplify your business and a few ways on how you can make that happen. Let’s get started! 

How to Keep Your Business Plan Simple 

In the beginning, it’s all about simplifying. I’m here to tell you that it doesn’t need to be complicated. It comes down to understanding what your business looks like and where are the drivers that you need to focus your time and energy on.

Where are the things in your business that are the best use of your time? If you’re in the beginning stages, it’s easy to focus on consuming content and get lost on what your first steps should be. If you can put the blinders on and see where you’re going, then nothing will get in your way. 

Start by asking yourself where your business is going to be in twelve months from now. Make sure to set realistic expectations. What is the level of success you’d like to see? Make sure you have a detailed picture. A great tip is to reverse back to see how to get there. 

Of course, you need to start by getting your business up and running. The problem I see is as people are building up their business, they keep consuming information that isn’t focused on what they are doing right now. Avoid shiny objects and stick to your path!

Content is King

I would always start with the content. It takes 3-6 months for it to index, so you need to get that going. Pinterest will help drive traffic there, too, while you wait for the content to be indexed. 

Once you’ve figured out your long term target, work backward to get small targets done first so you can reach your long term goal. It’s all about taking it one step at a time. 

Growing Your Business 

I am adding Pinterest to all my brands moving forward. Most of the time, you’ll find that it’s a helpful platform, but always be sure to do a Pinterest audio first to make sure its worth your time. 

At the same time, you should be planning on how to get your first digital product ready to go. I wish I would have focused more on this aspect in the early stages of my businesses in the past. 

The most common questions that you should be asking yourself when you’re starting a business include: 

  • How to get traffic
  • What should your focus be
  • How to get revenue? 

Implementing a digital project is a great way to move the process along a bit quicker. 

Should I Set Up a Timed Popup On My Website? 

If you add a popup to your website always give visitors a few seconds before a popup comes up. Once you set up a timed popup on the website, you want to make sure they don’t see it again for 30 days if they come back to your website. This will make sure they aren’t getting spammed with your promotions and signups. 

How Can I Transfer from Etsy to a Stand-Alone Online Store?

Don’t abandon Etsy. Instead, I would find a way on how you can grab the customer’s email address and direct them to your new website. Let Etsy work for you but have other assets in place as well. 

12 Month Plan For Your Business 

It really will just depend on your market and how much time and effort you put into it, how long it’ll take you to see substantial growth. You’ve got to be consistent and incorporate the following aspects that will help feed into each other. 

  • Content 
  • Email list
  • Pinterest 
  • Digital product 

You just need to make sure you’re creating content that people are searching for and using Pinterest and your lead magnet to help grow your reach. 

You can build an email list pretty quickly too. 

How Many Visitors Should I Expect Coming To My Website 

If you can get 100 visitors per day within 2-3 months, that’s really great. It may depend on the season and your type of business. 

Always start with one product to give visitors and see if another one makes sense. You need to have one product before you can focus on more. It’s important to focus on doing things well, not adding a ton of products that you can’t manage. 

I recommend implementing ‘just in time learning” - what do you need to learn to get the task at hand done? This will help you stay focused on your current path.

How Long Should It Take To Complete Tasks For My Business? 

Each task is pretty easy to get done if you set aside time for it. You could have a WordPress built up in an afternoon. 

From there, you’ll move on to content creation mode. You’ll find long-tail keywords and write articles to post on your website. Then it’s time to focus on Pinterest to help drive traffic to your blog. Then you’ll implement an email list and your lead magnet. Each step will be a little different but could be done a week at a time. Just make sure to prioritize content creation first.

Once you start to actually do stuff, you’ll be able to look at the data to see what works well and what you should improve on. A lot of times, you’ll learn by doing something and taking action. When you notice that something is working, always do more of that! 

Thanks For Being Here!

I hope you enjoyed this week’s Friday Jam session. To join us next week, head over to takeactioncrew.com to sign up. We’re here every week at 10 am Eastern time and would love to have you here!

Remember, I’m here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episodes

  1. How to Keep Your Business Plan Simple (2:00)
  2. Growing Your Business (15:03)
  3. 12 Month Plan For Your Business (22:15)

Quote: Just In Time Learning - what do you need to learn to get the task at hand done? This will help you stay focused on your current path. 

Jul 03 2020

36mins

Play

RYB 849: How To UNLOCK Your SECRET Identity To Grow Your Business and LIFE with Todd Herman

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Today I have Todd Herman on the show, and I am thrilled he’s here! He wrote a book called “The Alter Ego Affect.” that I really enjoyed reading. In fact, he actually reads the book himself on the audiobook, which I love because it makes it more real. So, if you get a chance, you should definitely listen to it. Now let’s get right to it and learn a few things from Todd. 

Why Your Alter Ego Matters 

  • I started a peak performance training and coaching company back in 1997 right after I got done playing college football. At the time, I was really young. My strength when I played sports was my mental game.
  • I learned all about mindset when I was in high school and learned how to get to a zone state to help with my anger issues.
  • Now I coach athletics and Olympians and help them learn to control their mental state, especially when they’re on the field or getting ready to compete.
  • When I started working with top quality athletes, they would say they had a different identity they would step into when they stepped onto the field. Working in many different sports, I took things I learned from each to help other athletes. I realized alter egos was a theme. It didn't matter who I talked to. There is a process to it.
  • With sports, there is a theme and an end goal. With business, there are so many different ways to go about achieving your goals that it causes friction for entrepreneurs.
  • There are so many hats that you’ll wear, and all those things will create friction because you’re not always good at everything. Being able to shift our identity is a huge fast track to get through the start-up stage.  
How To Get Unstuck
  • There is a difference between people who start a franchise and someone who starts their own, especially between people who start a franchise and start their own business from scratch.
  • People are much likely to succeed if they start a franchise than those who start their own business. Because the entrepreneur is building the product and business at the same time, and it’s not easy to do it all. 
  • A meta-model says when we have a model that we’re working inside or a vision we have. It helps achieve something quicker. 
  • Use someone that you would like to be showing up as to be your model. It’ll help give you fire and drive to move forward and get through difficult things. Create a model within your own mind to help you show up. The power of an alter-ego is taking a preexisting idea and showing up to represent that. It’s not you being fake.
  • There is no you because there are multiple versions of you. We play many roles in life. When you’re an entrepreneur, there are many different versions of you as you grow a business. Ask yourself who you’ve met or connected with that is amazing like that and show up just like they do. 
  • So many people identify their skills as themselves, and that’s just not true. An alter-ego allows you to show up as different types of people for different aspects of your life. 
How To Take Action and Embrace Your Alter-Ego
  • I don’t care about your beliefs; they aren’t your truths. I want you to commit to 30 days. Do the thing you’re struggling with every day. Do it in private, so you can practice and get better at whatever it is. When you do it again and again, you’re going to improve as you go. 
  • The lowest barrier that I can get you to start with will help you get momentum. Momentum creates confidence, and confidence creates certainty. If you’re just starting out, just commit to taking action and practice.
  • Have a model in mind of people that are really good at the thing you’re practicing. It’ll help you play around with different sides of your personality so you can find a grove. 
  • Mental toughness is your ability to be flexible and adaptable, no matter your circumstances. You’ll just need to find a strategy to get there when things don’t go the way you’ve planned. 
  • Expectations can be healthy. Always keep in mind that if there is a bad in something, there is also good. My expectation is to the process, and not the outcome. I expect myself to show up and believe I’ll do my best. They are all things that I can control.

Note From Scott: Nowadays, it’s so easy to compare people, especially on social media. It can be hard to see other people who are successful and wonder how you’ll ever get there. Many people will show up on video or a blog post in fear of judgment or not good enough. What advice do you have someone who might be struggling with this?

Avoid The Path of Least Resistance 

Welcome to the club. It’s a heavy load to worry about what people are going to think about you. The reason you want to do something is that you like it. However, when you start, you’ll realize the difference of great work. Also, what you’ve done is discouraging. This is part of the process. 

  • The difficult parts of the process are there to help separate people who have the true desire to go after it from those who don’t. 
  • The beautiful part about it is if you’re only looking for the easy path in life, you’ll find resistance. The value is in the journey and the valley of difficulty. 
  • Human beings don't care about my story. Don’t worry about what other people think. If your intention is pure and you’re just working to improve, that is all that matters. People who just keep doing, do the reps, and move forward will be hard to beat. The discipline will win the day. You have to keep going even if you don’t see the results right away.
  • Because the brain is 70% visual cortex, it needs a model or framework. Shove all your content through that framework. I want you to learn how to paint by numbers first, so put in the reps so you can break the frame later because you have the skills to do it. 
  • Always focus on one target market and stay focused on it. Don’t get sidetracked. Put a box around it to help keep you focused. 
  • A rule of thumb is to start where you are. The moment you name who your target market is, other people will come. You might think that naming who you work with will eliminate everyone else. Instead, it’ll invite other people who aren’t in your target group. This happens because human beings don’t like being excluded.  
  • Boxes will help you stay focused, so don’t get overwhelmed. You need to learn to paint your boarder and stay within your sandbox. Think about what the number one skill is that it will help make the largest improvements in the outcomes that are important to you. It’ll help keep you on track to achieve something. 
  • It’s important to focus on doing what you love. Yes, you do need to make money, but you’ll get the best results if you look at it about playing and learning and building up your skillset. You’ll learn faster because playfulness is key to help you. 
Final Note From Scott

I wasn’t kidding when I said that Todd is an awesome guy. I consider him a good friend and loved having him on the show. He is someone worth having in your diet of consumption. He will help impact you in the right way, so go grab his book, “The Alter Ego Affect.” Now, take some time to think about what you’ve learned today and how you can apply it to your own life. Thanks for hanging out with us today! 

Thanks For Tuning in!
  • If you found today's show to be valuable, please share it. 
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 
  1. Why Alter Egos Matter (10:01)
  2. How To Get Unstuck (17:26)
  3. How To Take Action and Embrace Your Alter-Ego (28:57)
  4. Avoid The Path of Least Resistance (35:40)
Quotes:
  • "Momentum creates confidence, and confidence creates certainty". 
  • "I want you to learn how to paint by numbers first to put in the reps so you can break the frame later because you have the skills to do it". 

Jul 01 2020

52mins

Play

RYB 848: How Octavio Went From STUCK To A Content MACHINE in Just 6 Months (Ranking Page #1)

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I am fired up because our guest today is one of our very own brand academy members, Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand. He was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey. 

As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to brandcreators.com and make sure to download the checklist. Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio. 

 

Octavio’s Brand Creators Journey 

I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled. Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable. 

My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along. 

Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result...period. Until you get in the game, you won’t see any results of any kind.

 

The Start of Dad Goes Green 

When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by. In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life. 

The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want. 

I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much. 

Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life.

I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around. 

 

Overcome The Need For Perfection 

Perfection is the enemy of getting things done. If you wait until something is perfect, you’ll never achieve anything. When you’re starting out, no one will ever see the first few blog posts for a few months. So you can always go back and make changes. Nothing is ever going to be perfect, and you’ll never get started if that’s what you’re waiting for. 

I remember in Brand Creators, we try to be consistent publishing one blog post a week. When quarantine hit, I realized that I had room to do more. Slowly the gears started turning, and I started publishing more blog posts each week. As I ramped up, it got addicting. I enjoy coming up with 3-5 blog posts a week now. I have help from VA’s and good writers. It’s been fun to build-up positive collaboration with the people I get to work with. 

I’ve only been doing this for six months, but everything I learned from Brand Creators is super helpful, simple, and it is easier to take action. 

It’s been fun sharing my experiences with other people and helping teach them. I want other people to realize that it’s possible and no never lose hope. 

Note From Scott: By sharing your story, you’re helping to inspire other people. My goal with Brand Creators is to have a community that is really good at uplifting and supporting each other.  

 

The Power of Keywords and Outsourcing 

I always start looking for keywords using Google autosuggest. These are some of the hottest keywords people are searching for. I would do this a day before I went to write or order content. 

After 20 blog posts, I discovered a blogpost spreadsheet, so I made a whole list for the rest of the year, and it saved me a ton of time. That way, every week, I knew exactly what I was going to write on. As I have felt more comfortable with writers, I’ll give them more creative freedom. 

When I was initially blogging, I was just talking and writing randomly. I had no idea how I was putting the content down on paper. Once I started using an outline, it made it so much easier. Now my writers know my style, and they create the outline (I review), and they do the rest. 

I now spend very little time writing content. I just come up with the keywords and checking in with the content writers. I like to check their progress when they’re halfway through, but then they continue with it, finish it up, add images, and it’s finished. 

Note From Scott: I wouldn’t recommend ever stopping writing content altogether. Even if you only write a few a week at some point, you can see what happens. It just makes a website seem old if you stop adding new stuff. 

Other courses and videos only talk about basic principles. In Brand Creators, we talk about each other’s business and niches. It’s helpful to talk about specifics and get a better insight. It offers a lot of support and encouragement.

 

How You Can Get Started 

Make a decision and move forward with something. For me I recognized later on in life that I work best when I’m held accountable by a coach or mentor. Consider putting your money where your mouth is if that will help you take action. For me, it definitely helped. It was worth hiring a true professional to help me take action. 

In Brand Creators, the beauty is that everyone comes to the table ready to contribute in their own way, and we all can learn and grow together. That’s why I love being apart of this community so much.

 

It’s Time To Take Action - Final Note From Scott 

What an awesome interview from today Octavio. Our community really does support each other and help make each other struggle. We always talk about no matter where you are, you just gotta start and own up to it. You can’t have results unless you get started. 

It opens up the opportunity to help each other when we talk about our niches and what we’re working on. I really hope you got a ton of value out of our talk today and have inspired you to get unstuck and get started. 

Surround yourself with people who are already doing what you’d like to do. They will help uplift and inspire you for sure. 

If you’re looking to be apart of an incredible community, we’d love to have you as part of Brand Creator’s and will be opening our doors on July 6th. 

Remember, I believe in you, I’m here for you and am rooting for you.

Now its time for you to take action and go rock your brand! 

 

Take-Aways From Today’s Episode
  1. Octavio’s Brand Creators  Journey (7:15)
  2. The Start of Dad Goes Green (15:52)
  3. Overcome The Need For Perfection (25:23)
  4. The Power of Delegation and Outsourcing (33:20)
  5. How You Can Get Started (49:59)

Quote

If you don’t put yourself out there in a genuine fashion you won’t accomplish as much.

Jun 29 2020

55mins

Play

RYB 847:Best Strategies for Product Launches + Digital Funnels (Friday Jam Session)

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Welcome to this week's edition of our Friday jam session! I'm so glad to have you here. If you want to join us every Friday, head over to takeactioncrew.com to be a part of our weekly sessions, it's one of my week's highlights because I get to hang out with some awesome people and answer some great questions. We're going to start with a topic that I've had a lot of questions asked about this week to get things started.

Digital Product Launch 

A few ways that you can monetize as quickly as possible include 

  • Content creation will bring in traffic
  • Pinterest
  • Drive to Our Website
  • Build Your Email List

What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker. 

In order to make this possible, you're going to need a product.n

For the people who are currently creating content right now and don't have an email list, let's start here. What are the things that someone needs to know to get a result in helping them with whatever they are trying to accomplish (a guide, cheatsheet, etc.) Reach out to the market to make sure you're creating things they are actually interested in. 

Once you do that, you will create blog posts, written content, and videos that address each sub-topic. You're building a product while creating content at the same time. We're basically publishing the product in parts. At the end of it, you can combine all those blogposts, bundle them up, and make an ebook.

Word of Caution: Don't just copy and paste your blog posts into an ebook. Always add value. This could be as simple as adding a few screenshots, images, and additional resources. 

Now you have a digital asset, and you're ready to launch it.

Launch Runway Timeframe 

I created a popup Pinterest workshop and only advertised it for a short time before the actual event. We wanted to help people with that one specific area and knew that we would have people interested. We also wanted to get people that are interested in building their brand so we can invite them to join brandcreators.com when it opens. 

Keep in mind that if you have a bigger launch, it'll take more energy, resources, and times if you've never done a launch before always start with a small mini digital funnel to get started.

Identify the One Thing

What is the one thing that will give your audience a quick win? 

Make sure to do your research and now what people in your niche want. 

You can use your free lead magnet to build your email list. On the thank you page, you can introduce them to your digital project and give a discount if they purchase within a certain amount of time. Just make sure that the lead magnet and digital product are closely related, so it would make sense for them to buy it. 

I recommend limiting the number of lead magnets that you have on your website to keep things simple. 

Over the next six months, you can create additional digital products using your content and then could combine them and use it as an order bump. 

Email List Benefits 

Once we've built your email list now, we can talk about launching other products. Giving visitors a quick win will help invite them to purchase your first project. This will help you move fast when you're ready to create new products. 

You want to reach out to your email list and ask them what they are looking for in your niche. What are they struggling with or need help with? Once you get some answers, you can create content that helps solve the problem. Always do this with new products to make sure you're always creating content that your audience wants. 

Never just assume that you know. Don't ever just guess that something is going to be a good product, actually ask what the market wants. From there, you can create it. 

Here is what your sequence should look like. Always make it known beforehand that you have a new product launch coming. 

Step 1: Lead by asking a question of what they want to learn or know more about. That will become the product.

Step 2: Send an email and let them know that you had asked the audience a question and want to share how you've been able to help solve the product and lead them to your product. 

Note: Every email isn't going to be solely focused on selling your product. You'll always include tips and ways to help them that are related to your product. Naturally, lead into it. 

I can't stand when I go to read an article, and they want my name and email for me to read the whole thing. Instead, just implement a lead magnet.  

How Long Should You Nurture Your List Before Selling?

I would have the free lead magnet, and I would send that to your email list. They'll enter their email address again (they won't be added to your list twice). It'll send them to a thank you email with an offer for your product, and you can always send a follow-up email. 

Make sure to give them valuable information in the process and make sure they are utilizing the free lead magnet.  

Paid Memberships 

You need first to know exactly what people want and what they are willing to pay for monthly. It would be figuring out what is the solution or the problem that you are going to help solve and, from there, create something free on the front end for a quick win. Then you can lead with your first product, to get yourself rolling.

I would recommend never to start with a membership site right off the bat. You want to make sure they are getting everything that you progress. Start with a small sales funnel and build off of it. 

Join In On The Fun

If you want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us live every Friday at 10 am. We would love to have you! 

Remember, I am always here for you, I believe in you and am rooting for you.

Now it's time for you to take action and go rock your brand! 

 

Take-Aways From Today's Episode

  1. Digital Product Launch (4:03)
  2. Identify the One Thing (7:51)
  3. Email List Benefits (12:50)
  4. Paid Memberships (20:50)

Quote: What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker. 

Or

What is the one thing that will give your audience a quick win? 

Jun 26 2020

44mins

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Can’t wait for the next chapter!

By Mikeytrustme - May 12 2020
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Great podcast for brand builders and marketing! Scott really gets you motivated to get up and chase after your dreams! I have learned so much from the show and am excited to continue through the next chapter! Thanks for all your your help Scott! Truly appreciate everything you do 🙏

Awesome Podcast!

By Wgt20 - Mar 12 2020
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I listen to many podcasts about e-commerce and starting my own online business. I have to say that The Amazing Seller is one of my absolute favorites! Scott breaks everything down into easy attainable steps and genuinely wants you to take action and succeed!