Cover image of The Amazing Seller Podcast
(883)

Rank #16 in Marketing category

Business
Marketing
Entrepreneurship

The Amazing Seller Podcast

Updated about 9 hours ago

Rank #16 in Marketing category

Business
Marketing
Entrepreneurship
Read more

How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Amazing Seller podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

Read more

How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Amazing Seller podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

iTunes Ratings

883 Ratings
Average Ratings
815
23
13
18
14

Best Ecom Podcast Around

By Lemonjello Swift - Nov 05 2019
Read more
Wow, I have been listening to the Amazing Seller Podcast for about 1.5 years, and have enjoyed all of the information Scott has provided. It has been so beneficial to me, that I went back and listened to all of the archived podcast. His podcast has now became a part of my daily routine on Monday, Wednesday, and Friday. Keep up the good work and . . . TAKE ACTION!

Great for beginners and more advanced sellers.

By Bob91867432884 - Oct 15 2019
Read more
Been listening to this podcast for years and I’m still learning new things. Scott provides valuable information on a wide range of topics from finding a product to sell, building a brand, marketing and many more topics. Whether you’re just thinking about going into e-commerce or have an established e-commerce brand you’ll find his podcast entertaining and informative.

iTunes Ratings

883 Ratings
Average Ratings
815
23
13
18
14

Best Ecom Podcast Around

By Lemonjello Swift - Nov 05 2019
Read more
Wow, I have been listening to the Amazing Seller Podcast for about 1.5 years, and have enjoyed all of the information Scott has provided. It has been so beneficial to me, that I went back and listened to all of the archived podcast. His podcast has now became a part of my daily routine on Monday, Wednesday, and Friday. Keep up the good work and . . . TAKE ACTION!

Great for beginners and more advanced sellers.

By Bob91867432884 - Oct 15 2019
Read more
Been listening to this podcast for years and I’m still learning new things. Scott provides valuable information on a wide range of topics from finding a product to sell, building a brand, marketing and many more topics. Whether you’re just thinking about going into e-commerce or have an established e-commerce brand you’ll find his podcast entertaining and informative.

Listen to:

Cover image of The Amazing Seller Podcast

The Amazing Seller Podcast

Updated about 9 hours ago

Read more

How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Amazing Seller podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

TAS 578: How To Get EVERYTHING You WANT in LIFE and BUSINESS TOO! (The 5 Step Process)

Podcast cover
Read more

What is the key to success? Is there some magic formula that will get you the results you want to see in life and business? While it is not quite magic, Scott is convinced that the steps he’s developed over his career can help business leaders like you find the success you’ve been looking for. On this episode, you’ll hear from Scott as he explains why having the right mindset is so important, the five steps you can use to get results, how to avoid failure, what you can do to seize “Take action” moments, and so much more! Don’t miss a minute of this powerful episode of The Amazing Seller!

How’s your mindset?

Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to listen to this engaging episode!

Scott’s five-step process.

When it comes to launching a successful small business, the key ingredient is the person you see looking back at you in the mirror. It’s true! If you don’t start there, no amount of tips or advice will get you going in the right direction. With that important aspect in mind, Scott has five steps that he has used to help him achieve his level of success.

  1. Know your target.
  2. Map out your plan.
  3. Make a commitment.
  4. Stay focused!
  5. Take action!

How can you implement each of these steps so your business is in the best position to succeed? Where can you start today? Get more details on each step and how they apply to life and business by listening to this episode of The Amazing Seller!

You can never fail if you refuse to give up!

As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to experiment.

Let’s face it, no one is born an expert at anything! So why do so many people get frustrated because they don’t have instant success? Our culture has convinced us that we should be able to go out there and succeed with minimal effort, that’s a huge lie! The truth is, you need to get out there and try something even if it means that you’ll mess up. Put yourself out there and experiment, that’s the only way you will learn what works and what doesn’t! To hear more about the important role of experimentation, make sure to listen to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why it’s so important to have the right mindset.
  • [5:20] Scott runs through the five-step process.
  • [12:20] Step #1: Know your target.
  • [16:10] Do you really want it?
  • [22:30] Step #2: Map out your plan.
  • [24:20] Step #3: Make a commitment.
  • [27:50] Step #4: Stay focused!
  • [29:40] Step #5: Take action!
  • [32:00] You can’t fail if you don’t give up. Experiment and play!
  • [34:30] Scott recaps all five steps and his “Take action” moments in his career.
  • [42:30] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Oct 08 2018

44mins

Play

TAS 513: (Part 2) 6 Figure Business STUCK Where to FOCUS NEXT (Coaching Call + Action Plan)

Podcast cover
Read more

How can ecommerce business leaders like you take your brand to the next level of growth? Is there anything you are missing that a seasoned ecommerce expert could help you see? On this episode of The Amazing Seller, Scott sits down for part two of his conversation with Allison and Tim. In their conversation with Scott, Allison and Tim learn about the importance of building your own assets away from YouTube and Amazon, they discuss how their brand is uniquely positioned in the marketplace, they find out why they need to start developing a Facebook presence, and so much more! Discover what lessons you can come away with from their coaching call with Scott by listening to this informative episode!

You’ve got to start building your own assets!

If you were to take an inventory of your business right now, what assets do you have at your disposal? As an ecommerce business leader, you probably don’t have much starting out, but what are you working toward? What are you building? Have you considered building an email list as a way to ensure your brand can outlast any significant market changes from Amazon, YouTube, Instagram, etc.? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why sellers like you need to think long-term about the assets you can create to set your business up for success. Don’t miss this helpful episode!

Recognize and leverage your unique position in the marketplace.

Do you know what unique advantage that you and your brand bring to the marketplace? Seriously! Every person has a unique story to tell and personality to display, how can you use yours to advance your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what he sees in Allison and Tim’s brand and how they can use their story to their advantage. While you may not feel like you have a story to tell or you don't’ feel like putting your story on display, find someone who can represent your brand. People connect with people! Learn more about this important topic by listening to this episode!

Why you need to start building a Facebook presence for your brand.

If you have any hope for your brand to grow its social media presence, you need to be on Facebook. It may sound crazy but it’s true! Facebook is the most likely place where your target audience spends their time and interacts with their social network. Don’t you want to take advantage of that as a business leader? On this episode of The Amazing Seller, Scott convinces Allison and Tim to change their perspective on utilizing Facebook for their brand. If you only view Facebook as a platform to share your content on a newsfeed, you are missing out! Learn from Scott all about Facebook videos, Facebook Ads, fan pages, how to market your product on the platform and so much more! You don’t want to miss a minute of this useful episode!

Give yourself permission to learn along the way.

Has your journey as an ecommerce business leader been smooth and easygoing? If it’s been like most ecommerce leaders, the answer is likely, no. What lessons have you learned along the way? Have you given yourself permission to fail as much as you’ve encouraged yourself to succeed? The path of an entrepreneur is a bumpy one and you’ve got to be prepared to pivot and make adjustments along the way. Learn from Scott’s experience and his helpful advice as a seasoned ecommerce business leader by listening to this fascinating episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Scott launches into part two of his coaching call with Allison and Tim.
  • [7:00] Why it’s important to start building your own assets.
  • [12:00] How Allison and Tim are uniquely positioned on the marketplace.
  • [15:30] Why building a Facebook presence is so important.
  • [17:30] Don’t forget to add a call to action and leverage Facebook for your brand.
  • [27:30] Learning along the way.
  • [29:30] What is the best way to connect with a good manufacturer?
  • [32:30] Tips for speaking with the right person Amazon to solve account difficulties.
  • [35:30] How to connect with Tim and Allison.
  • [37:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

May 09 2018

40mins

Play

TAS 601: Ask Scott #187 - What's The BEST Way to Launch My Product on Amazon TODAY?

Podcast cover
Read more

How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Make sure to check out Breakthrough U!

What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Your brand needs to diversify.

Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller!

A launch strategy that works. 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to check out TAS Breakthrough U.
  • [5:50] Scott’s thought of the week.
  • [9:30] Question: What is the best launch strategy for getting by brand started?
  • [16:45] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Nov 30 2018

17mins

Play

TAS 556: Ask Scott #174 - Is Email Marketing DEAD and Should I Still Build a LIST?

Podcast cover
Read more

What is the status of your business, right now? Is it still a pipe dream or have you been working on it for a while now? Either way, this episode is for you! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as shares his thought of the week on customer service and as he addresses a two-part question from a TAS follower like you! Get the hyped-up excitement you need to go out there and grow your business by listening to this helpful episode!

Why you should over deliver on customer service.

Think back, when was the last time you experienced out of this world customer service? It’s rare these days but a good experience stood out, didn’t it? The truth is, everyone wants to be valued and served with a high level of care and detail. Are you giving that type of experience to your customers? Would they agree with your assessment? According to Scott, by providing high-quality customer service, your business can stand out from the crowd in a positive way! To hear more about why you should over deliver on customer service, make sure to listen to this engaging episode of The Amazing Seller!

Is email marketing dead?

Is it really worth your time and resources to invest into building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Expanding options including Facebook Messenger.

As ecommerce leaders like you continue to push the envelope when it comes to innovation, when will customer engagement strategies catch up? Apparently, they already are catching up at a breakneck pace! More and more businesses are utilizing Facebook Messenger to communicate with their customers and even draw in new members of their audience. What are you waiting for? Are you willing to test out Facebook Messenger engagement? Scott thinks that there is real potential when it comes to utilizing Facebook Messenger but that leaders like you should’ t use it as a replacement for tried and tested channels like email marketing. Learn more from Scott perspective on leveraging Facebook Messenger by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] PACE isn’t going away, make sure you know the method!
  • [5:45] Scott’s thought of the week; over deliver on good customer service.
  • [11:00] Q: Is email marketing dead? Should I focus on Facebook Messenger instead?
  • [17:20] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Aug 17 2018

18mins

Play

TAS 491: 3 Types of Markets That BUY Products (Why #3 Is My Favorite)

Podcast cover
Read more

How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode!

What are the three types of markets?

What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you.

  1. Problem Solving. Examples include: car repair, plumbing, home repair, pest control, etc.
  2. Passions and Hobbies. Examples include: playing guitar (or other instruments), fishing, photography, etc.
  3. A hybrid of problem solving and passions/hobbies. Examples occur where the two categories overlap.

To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode!

Why the hybrid market is Scott’s top pick.

While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

How content creation can help you stand out.

Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott!

There are great products all around you, pay attention!

Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott launches into the 3 types of markets.
  • [6:00] Why is the hybrid market Scott’s favorite market to work in?
  • [7:30] Pros and cons for the problem market.
  • [17:00] Breaking down why the passion and hobby market works well.
  • [26:30] How to start thinking about the hybrid market.
  • [28:00] Scott recaps the three markets and how you can get started.
RESOURCES MENTIONED IN THIS EPISODE

Mar 19 2018

32mins

Play

TAS 525: The 3 Pillars of Building Your Brand to Dominate Your Niche

Podcast cover
Read more

Can you imagine what it would be like to have your brand absolutely crushing it in your niche market? While most entrepreneurs can imagine what success and fortune would look like, getting there is the hard part. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three pillars to building your brand. Scott doesn’t just talk the talk, he’s been there at the very beginning and has the battle scars to prove it. Take this opportunity to learn from Scott’s expert perspective and find out what it will take to get your ecommerce brand to the next level of growth!

What does it mean to build a brand?

Is brand building just slapping a logo on your products and selling them? How difficult can that be? Or is there more to brand building? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the ins and outs of brand building and what sellers like you can do to build a brand that will go the distance. At the end of the day, Scott’s version of brand building comes down to establishing yourself as an authority in your niche market and building an audience. While it’s not an easy path, Scott stresses that this brand building process will lead you toward sustained profitability and growth. Hear more from Scott on this important topic by listening to this episode!

Have you built your home base yet?

If you have any hope of building a thriving ecommerce brand, you’ve got to get to work on creating a “Home base” for your brand. While the term may sound intimidating and complex, it doesn't have to be. All you have to do to get started is go to Wordpress or any other hosting site and start building a website with a blog. From there you can add components like an ecommerce store and landing pages. Don’t delay on this vital step! Get Scott’s helpful tips on getting a home base up and running by listening to this informative episode, you don’t want to miss it!

Build an email list and use it!

Have you been convinced that you should build an email list for your brand yet? What are you waiting for? Building an email list is a sure-fire way to connect with your audience and create an asset that you can use with any platform or channel. If you are intimidated by the email list building process, let Scott guide the way! On this episode of The Amazing Seller, you’ll hear why email list building is so important, how you can use it effectively, and what it takes to get started. Make sure to check out the resources section of this post for a link to the email list building workshop that Scott put together for TAS followers like you!

External channels can help you build your brand’s presence.

One of the best ways to connect with your audience and build your brand’s presence on the web is by investing time and resources into external channels like YouTube, Facebook, Instagram, and others. What does building up those external channels look like? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through an example that sellers like you can use to get the ball rolling on your external channels. Don’t overcomplicate it! Find out what it takes to get your brand off of the ground and connecting with your target audience by listening to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What does it mean to build a brand?
  • [5:30] Why Scott is creating content on YouTube.
  • [7:00] Every business needs a “Home base.”
  • [13:30] Build an email list!
  • [17:30] Create external channels for your audience.
  • [21:30] Why you need a Facebook fan page.
  • [25:00] Scott gives an example of how to utilize a channel like YouTube.
  • [29:30] Scott recaps all three pillars of building your brand.
RESOURCES MENTIONED IN THIS EPISODE

Jun 06 2018

32mins

Play

TAS 484: (ASK Scott #149) - Website Type for Sales - Negative Feedback - Deleting Product Listings

Podcast cover
Read more

What will it take for you to get your ecommerce business to the next level of growth? Are you ready to do whatever it takes? This is your opportunity to learn from Scott’s answers to questions from sellers like you! Welcome to another Ask Scott Session here on The Amazing Seller! On this episode, Scott shares his thought of the week about persisting to get what you want and of course, he tackles answers to questions on topics like which ecommerce shop platform you should use to expand your business, how to handle seller feedback, what drives a product listing, and much more! You don’t want to miss a minute of this informative and helpful episode!

Do you really want success bad enough?

Let’s face it, sometimes this journey of building an ecommerce business can get you down in the dumps. What do you do when that happens? How do you recover from losing steam? On this episode of The Amazing Seller, Scott opens up about an example from his week that made him remember why he’s on this journey for the long haul. Scott shares that his new brand ran into some hurdles this week and it really kind of sunk his attitude until he realized, when interacting with his daughter, that the key to succeeding is to keep persisting toward your goal. Does that resonate with you? Listen to this episode to hear the full story and more helpful insights from Scott!

Expanding your business and using different ecommerce platforms.

What is the best way to expand your ecommerce business beyond your Amazon product listing? Are you really ready to take that next step or are you just trying to do something different than Amazon? On this episode of The Amazing Seller, Scott shares his thoughts on using ecommerce platforms like Shopify to expand your brand reach. While Scott doesn’t come right out and say that this is a bad idea, he encourages sellers like you to focus on leveraging Amazon as much as possible before you decide to expand your business to other platforms. Much of Scott’s thinking comes from the fact that Amazon has everything built in so you don’t have to divide your time and energy among several different fronts. To hear more about this topic from Scott, make sure to listen to this episode!

The best way to handle feedback on your seller account.

As many of you know, you will sometimes run into negative comments and reviews of your product on your Amazon product listing. But what do you do when you see that type of feedback show up on your seller account? On this episode of The Amazing Seller, Scott explains how to respond when you run into this issue. While the easiest solution is to report it to Amazon, who will then remove the feedback if it has to do with the product, you might want to consider reaching out to the person who left it in the first place. To hear more about this important topic from Scott, make sure to listen to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [13:00] Question #1: I want to expand my business, which shopping cart platform is the best?
  • [20:00] Question #2: How do I handle seller feedback that a buyer left about a product?
  • [27:30] Question #3: What drives a listing? Is it the UPC?
RESOURCES MENTIONED IN THIS EPISODE

Mar 02 2018

38mins

Play

TAS 515: My 22 Year Old Daughter (Speaks OUT) and Shares Lessons Learned Over The Years

Podcast cover
Read more

What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis!

Watch out! Children are more perceptive than you may think!

Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode!

Looking for ways to serve people.

One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world!

How to get started in any market.

If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.

  1. Figure out who your target audience is.
  2. Observe and study your competition. What works for them? What doesn’t?
  3. How can you improve on your competition's approach?
  4. Go deep with your product/service and how it helps your customer.

These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it!

The influence and impact that parents can have on their children.

Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes his oldest daughter, Alexis to the podcast.
  • [5:30] Alexis talks about her early introduction to entrepreneurship.
  • [13:00] What was Alexis’ early career like?
  • [18:30] Alexis talks about trying her hand at retail arbitrage.
  • [27:00] How working with a youth group has impacted Alexis.
  • [33:30] Scott talks about launching his photography business.
  • [44:30] Alexis talks about her future and why she's excited about the possibilities.
  • [50:30] What does it take to get started in any market?
  • [54:30] How parents can influence their children.
RESOURCES MENTIONED IN THIS EPISODE

May 14 2018

58mins

Play

TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers)

Podcast cover
Read more

How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode!

Counting the Cost

Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller!

Racking Up Sales

Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!

What is YOUR PPC Strategy?

When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode!

Test Your Price Point

Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris reads the email for this Hot Seat session.
  • [7:00] Make sure you understand your costs!
  • [15:00] How to get SALES and get ranked.
  • [24:00] The consistency of demand.
  • [27:00] PPC impressions.
  • [31:00] Scott talks about a successful keyword strategy.
  • [36:00] Testing the price point.
RESOURCES MENTIONED IN THIS EPISODE

Jun 26 2017

45mins

Play

TAS 441: PL Part 2 - The 3 Step Formula for Finding Products and the 10x10x1 Strategy

Podcast cover
Read more

How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode!

Product Discovery

The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode!

Product Criteria

Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria.

  • A product that serves a market.
  • A product that retails for $19 - $45 or more.
  • A product that is lightweight and less than 2lbs.
  • A product that has less than 200-300 reviews.
  • A product that sells at least 10 units a day.

If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more!

How to validate a potential product.

Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more!

The 999 Trick

Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why you should find products that serve a market.
  • [7:00] Scott gives a brief overview of the three step formula.
  • [9:00] Step #1: Product Discovery.
  • [17:00] Scott and Chris tell a story of product discovery.
  • [27:00] Why using Ebay and Amazon is helpful in validating products.
  • [35:00] Step #2: Product Criteria. What makes a good product?
  • [42:30] Scott breaks down the 10 x 10 x 1 strategy.
  • [45:00] Digg in one level deeper to find products!
  • [49:30] What is the 999 trick?
  • [55:30] Step #3: Product Validation.
  • [1:05:00] Chris provides some closing thoughts.
  • [1:10:00] Scott recaps all three steps.
RESOURCES MENTIONED IN THIS EPISODE

Nov 22 2017

1hr 14mins

Play

TAS 384: Top TAX MISTAKES to Avoid and How to Run Your Amazon Business Correctly with Josh Bauerle

Podcast cover
Read more

Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode!

How Important is Bookkeeping?

It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode!

How Should You Pay Your Taxes?

So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it!

Why You Should Set Up An LLC

Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode!

Navigating Sales Taxes

One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Josh Bauerle joins the podcast.
  • [4:30] Josh talks about the necessity of good bookkeeping.
  • [11:00] Why you need to have a separate bank account for your business.
  • [17:00] Can you use product inventory as a tax deduction?
  • [20:30] Why should you pay quarterly taxes?
  • [22:00] A great tip for projecting your quarterly taxes cost.
  • [28:30] How do business entities work?
  • [31:30] Why you should set up an LLC.
  • [47:00] Josh and Scott discuss the role of sales taxes.
  • [55:00] Josh talks about the exciting service that he is developing for FBA Seller!
RESOURCES MENTIONED IN THIS EPISODE

Jul 12 2017

1hr 1min

Play

TAS 485: 5 Steps To Use Facebook for MORE Sales (Results from 6 Figure Amazon FBA Business)

Podcast cover
Read more

As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram, YouTube, and others? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out his time-tested strategy in five easy steps so sellers like you can get started. What are you waiting for? Grab pen and paper so you don’t miss a minute of the valuable information that Scott has to share!

Get started by building a Facebook fan page.

If you are looking to expand your ecommerce brand’s presence, it’s a great idea to start by creating a Facebook fan page. This is where you can start gathering a following, pushing content, and testing your product. Don’t stress out about this page needing to be perfect from day one, it doesn’t! Every brand’s social media presence has to start somewhere. To hear how Scott and his team got their social media start by building a Facebook fan page, make sure to listen to this informative episode of The Amazing Seller. You don't’ want to miss it!

Don’t forget to include a call to action!

One of the common mistakes that business leaders make when publishing videos and engaging with their audience is failing to provide a call to action. Are you passing up an easy opportunity to help your audience take the next step? On this episode of The Amazing Seller, Scott explains the best way to use a call to action that doesn’t come off as heavy-handed and obnoxious. The call to action is a simple and easy to understand request that you make of your audience. It can be to simply like or share your content, sign up for a contest, or ask a question. To hear more about how Scott and his brand have effectively used this strategy, make sure to listen to this episode!

How Facebook Ads can help you build your brand.

What is the best way to approach Facebook ads and ads in general on social media for your brand? Should you focus on diving likes to your fan page by using ads? What is a successful strategy for using ads on social media? On this episode of The Amazing Seller, Scott goes over his strategy and the best way to use ads most effectively. Scott says that it is not a good idea to use ads simply to drive likes to your fan page. Rather, Scott’s strategy focuses on website conversions where your targeted audience leaves Facebook and goes to your website and hopefully provides their email address. Hear Scott expand on this approach and more on this episode!

The end goal, a social media presence and an email list!

At the end of the day, all of your social media efforts comes down to building a brand presence and building an email list that will serve a valuable asset for your ecommerce business. On this episode of The Amazing Seller, Scott explains why an email list is so important to your brand and how you can leverage your email list effectively. Don’t leave it all up to guesswork and stumbling around without a concrete strategy in place. Learn how an email list can help you get the edge over your completion by listening to Scott’s proven approach on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Setting up a Facebook fan page for your brand.
  • [6:00] Start creating content that entertains and educates. Use Facebook Live!
  • [9:30] Make sure to include a call to action.
  • [14:30] How to use Facebook Ads wisely.
  • [21:30] Building and leveraging an email list.
  • [29:00] Why Scott loves this approach.
  • [31:00] Scott recaps the five steps.
RESOURCES MENTIONED IN THIS EPISODE

Mar 05 2018

32mins

Play

TAS 627: WHY Products FAIL (6 Things to AVOID)

Podcast cover
Read more

Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it!

Do your homework!

What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic!

Six reasons why products fail.

Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make. 

  1. Choosing one product and not planning out several products down the road.
  2. Getting fooled by basic numbers. Do your research!
  3. Failing to figure out what it will take for the product listing to rank.
  4. Launching with a messy and unattractive product listing.
  5. Starting off cheap and cutting corners. You get what you pay for!
  6. Choosing a product that has a ton of reviews only to find out sales are driven by reviews.

If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it!

Make a plan and execute it.

When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:45] Don’t choose just one product, think several steps ahead.
  • [8:35] Don’t be fooled by basic numbers, dig deeper!
  • [10:20] Make sure you know what you need to do to rank.
  • [14:40] If you want your listing to succeed, you’ve got to optimize your listing.
  • [18:20] Don’t compete in a space that has a ton of reviews.
  • [21:15] Scott recaps the six reasons why products fail.
  • [23:30] Why you need a good plan in place.
  • [25:30] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Jan 30 2019

27mins

Play

TAS 596: How To Rank Amazon FBA Products Fast in 4th Quarter (5 Steps)

Podcast cover
Read more

Do you have your strategy for getting your product in front of as many people as possible locked down? Could you use some helpful tips to make sure you are going in the right direction? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the 5 Minute Pitch, goes through his five-step process for ranking a product quickly, and much more. You don’t want to miss a minute of this helpful and engaging episode! 

5 Minute Pitch Update.  Exciting news! Scott recently finished up filming of the “5 Minute Pitch” with Greg Mercer, Steve Chou, and Michael Jackness. From the sound of it, the whole process was an excellent experience for all involved, and they are even considering creating a second season. If you haven’t heard about this exciting side project, make sure to check out the link in the resources section below. To hear more about Scott’s time in San Deigo with the guys, listen to this episode of The Amazing Seller!

Find low competition products.

Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give in to the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a significant factor to explore. While you might be tempted to go for a product with more sales per day, Scott explains that the least competitive products are the ones you should focus on. To get the full breakdown, make sure to listen to this informative episode! 

Optimize your listing.  One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Discount your product to drive sales!

Let’s face it; everyone wants to get a good deal when they go shopping, especially during this holiday season! What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott gives an update about his recent trip to San Diego.
  • [7:40] Step #1: Find low competition products.
  • [13:00] Step #2: Optimize your listing.
  • [16:30] Step #3: Chose five to ten keywords to target.
  • [18:40] Step #4: Run PPC (Pay Per Click) targeting your keywords.
  • [21:45] Step #5: Give discounts on your product to drive sales.
  • [23:30] Scott recaps all five steps to get your product listing to rank fast.
RESOURCES MENTIONED IN THIS EPISODE

Nov 19 2018

28mins

Play

TAS 422: The 12 Month Plan to Build a $100k to $300k per year Business (Profit)

Podcast cover
Read more

What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode!

Begin With the End in Mind

It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward!

The 10 x 10 x 1 Strategy

What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!

It’s Not Just Theory, it WORKS!

Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode!

You Need to Get Paid

Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Start with the end in mind.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [17:00] Scott talks about the success he’s had with his brand.
  • [22:00] Don’t forget to include yourself as a business cost!
  • [26:00] Five takeaways from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Oct 09 2017

33mins

Play

TAS 453: How To Start Selling on Amazon with Zero Money and Profit FAST!

Podcast cover
Read more

Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started!

Taking the leap to get started on a new project.

What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode!

Honesty and integrity go a long way!

What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode!

Where to start connecting with local businesses.

If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode!

Helping others get started on Amazon can make you hungry for success!

What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Kathleen to the podcast.
  • [6:00] Kathleen shares her story and how she got started selling on Amazon.
  • [9:00] What was it like competing in the health supplement space on Amazon?
  • [11:30] How the idea came to Kathleen to start consulting with other sellers.
  • [16:30] How can people get started consulting with brick and mortar stores?
  • [20:30] What should new consultants charge when starting out?
  • [23:30] Kathleen talks about turning away some clients.
  • [27:00] How does Kathleen help a seller get their account setup?
  • [31:30] The difficulty of convincing sellers to use Amazon’s platform.
  • [38:30] Kathleen talks about the team she has built.
  • [41:00] How you can connect with local business owners to help them sell their products.
  • [43:30] Kathleen talks about the desire to start her own brand.
  • [48:30] How to connect with Kathleen.
  • [56:00] Closing thoughts from Kathleen.
RESOURCES MENTIONED IN THIS EPISODE

Dec 20 2017

59mins

Play

TAS 620: How This $100 Test Turned Into a $2.5 Million Business (90% on Amazon)

Podcast cover
Read more

Is it still possible to build an ecommerce business as Scott teaches? Hasn’t the ship on this type of opportunity already sailed? While Scott has provided a ton of helpful lessons and insights, nothing is quite as powerful as testimonies from sellers like you who have put those lessons into practice! On this episode of The Amazing Seller, you’ll hear from Colin and Angie as they talk to Scott about their ecommerce business. In their conversation, Colin and Angie explain how they got started with ecommerce, how they’ve built their brand, challenges they’ve faced along the way, their plans for the future, and much more. Don’t miss a minute of this fascinating episode!

It all started with a test.

What was it that led you to start down this road of building an ecommerce business? Are you sick and tired of your day job and want the freedom of the entrepreneurial lifestyle? Everyone has to start somewhere, you’ve got to get to the point where your status quo isn’t acceptable anymore, and that leads to change. Colin decided that he didn’t want to jump in with both feet, he wanted to just test the waters before making a full commitment. That initial $100 test ended up getting Colin, and his wife, Angie hooked! Make sure to listen to this episode of The Amazing Seller as they open up about their story and what it took for them to go all in!

Building a solid team.

Eventually, your ecommerce business will grow to the point where you will need to build a team. What does building a team look like? What role should you hire for first? Should you bring on someone you know or should you build a team of virtual assistants? On this episode of The Amazing Seller, Colin and Angie explain how they took the first steps to build a team in their business. According to Colin, the best route is to find someone either in person or remotely who you can hand off small tasks to. Once they’ve proven that they can handle those small tasks, start training them and give them larger ones, a little at a time. To hear Colin expand on this critical topic, make sure to listen to this episode!

Diversifying and building assets off of Amazon.

Gone are the days where you could build a thriving ecommerce business exclusively off of platforms like Amazon. Does that mean that utilizing Amazon is a waste of time? No! Just don’t put all of your eggs in that basket. There are a ton of different ways that sellers like you can invest in your business and create assets that will bring you income away from Amazon. This is the reason why building an email list and expanding your brand to places like YouTube, and your blog is so important! To hear more about diversifying your brand, make sure to listen to this helpful episode of The Amazing Seller.

Business doesn’t have to always be so serious!

Too often many business leaders get so locked in on building their brand and achieving success that they forget why they got started in the first place! Chances are, you are not building your own business so you can have a bad attitude and feel more important than everyone else. Don’t fall for the line that business has to be serious all the time! Remember why you got started, to have more freedom and enjoy life with people you love. Do whatever you need to do to have fun and work toward your goals! Listen to this episode of The Amazing Seller as Colin and Angie share how they keep their ecommerce business fun.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott welcomes his guests, Colin and Angie.
  • [6:00] Angie talks about how they got started with their ecommerce business.
  • [11:15] Colin explains how their first product performed on Amazon.
  • [12:45] Why did Colin and Angie decide to start their own business?
  • [15:50] Angie talks about expanding their business and dealing with challenges.
  • [20:45] How do you find the right people to join your team?
  • [24:45] What is the “Honeymoon period?”
  • [27:30] Why you need to put in the time to find the right product.
  • [29:15] Plans to build the brand off of Amazon.
  • [33:20] What would Colin and Angie do right now if they had to start from scratch?
  • [37:50] Scott and Colin talk about brand building.
  • [41:30] Colin talks about future plans for his current brand.
  • [43:00] Have fun while you build your business!
  • [45:00] Closing thoughts from Colin and Scott.
RESOURCES MENTIONED IN THIS EPISODE

Jan 14 2019

50mins

Play

TAS 498: 3 Ways to Find More Products to Sell Your Customers

Podcast cover
Read more

Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode!

Yes, Amazon is still incredibly relevant for ecommerce sellers.

With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it!

Don’t overlook Ebay!

Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode!

Google can help you get a finger on the pulse of the market.

Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode!

Why having a suite of products can make you more profitable.

What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott gives an example of how to build a brand.
  • [7:00] Why it’s important to use Amazon to build your business.
  • [9:45] Don’t pass so quickly on Ebay!
  • [14:00] How Google can help you understand market interest and demand.
  • [17:30] Cross promoting products.
  • [19:00] Why having a suite of products can help you succeed.
  • [21:30] Scott recaps the info covered.
  • [23:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Apr 04 2018

25mins

Play

TAS 431: The Proven Plan to WIN Customers for LIFE and Help Grow Your Business Forever

Podcast cover
Read more

What does it take to secure and build off of a loyal customer base? How can sellers like you gain traction and develop a solid positive reputation? On this episode of The Amazing Seller, you’ll hear from Scott as he shares several stories that will help you gain a good perspective on what it looks like to deliver top level customer service. Scott also explains what some of the companies that he interacted with did wrong and how you can avoid their mistakes as you connect with customers. If you are ready to take your ecommerce business to the next level, make sure to catch this informative episode!

Attitude Matters!

Do you love your job? Seriously? Do you enjoy starting your own ecommerce business? What part of the endeavor lights you up and excites you? Can you tap into that excitement in a way where it translates to your interactions with customers? On this episode of The Amazing Seller, Scott explains why attitude is a crucial factor that can have huge implications for your business. If you don’t love to interact with and settle customer service inquiries, it might be best to contact that aspect out to someone who can do it well. If you hate interacting with customers or you find it bothersome, it will show up in how you serve them! Learn more helpful insights from Scott on this episode!

Communication is Key

Don’t you hate it when you expect to hear from someone and all you get is silence? That’s the worst! You feel like you’ve been taken for granted or just simply ignored. That’s the last thing you want your customers to feel, as a business owner. On this episode of The Amazing Seller, you’ll hear from Scott as he describes why communication is vital to the healthy growth of your brand. When a customer has a problem or if their purchase will be delayed, make sure you communicate with them right away! If you communicate and go the extra mile for your clients, your reputation will be better for it in the long run. Hear more about this topic from Scott on this episode!

Impress the Customers You Already Have

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to illicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component to a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s stories and find out what to do and what not to do when it comes to taking care of your customers!

Guard Your Reputation

In the marketplace today, few things are a valuable as your reputation. If you make a wrong move, your brand might be blasted on Twitter and it might end up going viral! That’s the last thing that you want to have happen. So how do you ensure your reputation stays solid? Put the customer experience at the center of your business model. Have a clear idea of what the customer will experience from beginning to end as they engage with your brand. For more practical action steps regarding this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s pool story.
  • [9:30] Attitude matters!
  • [11:30] Don’t forget to communicate with your customers.
  • [23:00] Take care of the customers you have.
  • [25:30] Scott’s story about getting medical care for his dog.
  • [36:00] Showing that you care for your customers can make a huge impact.
  • [39:00] Having the wrong people in key positions can damage your reputation.
  • [40:30] Guard your reputation on Social Media.
  • [42:00] Scott’s story visiting a local bar.
  • [44:00] Scott recaps a couple takeaways.
RESOURCES MENTIONED IN THIS EPISODE

Oct 30 2017

48mins

Play

TAS 710: The RISK for Amazon Sellers is REAL (The Red Flag of Death)

Podcast cover
Read more

Do you ever find yourself waking up in a panic and rushing to login to your Amazon Seller account just to check the status of that little flag in the corner? How can something like a small digital flag hold so much control over the lives of so many Amazon sellers? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals how to future proof your business, why you need to follow Amazon’s TOS to the tee, what it takes to build a brand, and much more! Have pen and paper ready - you’ll need it for this helpful episode! 

Don’t let fear take control 

Which has more power in your life, your fears or your dreams? Be honest! If you are like most people - the answer is - your fears. Why does fear grip people so strongly? The truth is, fear is designed to protect you from danger - but these days all it is doing is holding you back. It’s gut-check time - have you been letting fear dictate too much of your life and business? Good news - it’s not too late! Tune into this episode of The Amazing Seller to hear from Scott as he shares helpful insights that will get you headed in the right direction - don’t miss it! 

Follow the rules! 

Are you a rule follower or a rule breaker? Let’s face it; most entrepreneurs are rule-breakers because they want to do things on their own terms - that’s good! As it has been said - there is a time and a place for everything. When you use a platform like Amazon - you’ve got to make sure to follow their rules or “Terms of Service.” Too many sellers are out there stressing out about getting the “Red Flag of Death” because they play things a little too loose with the rules. Get Scott’s take on Amazon’s TOS, following the rules, and much more by listening to this episode of The Amazing Seller! 

Are you selling a product or building a brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can last. Sure, you could pour minimal time and energy into getting a trending product listed on Amazon - but what happens after that flames out? If you follow Scott’s advice and you build a brand that focuses on a niche market - you’ll set yourself up for greater success. If you are wondering where to start - good news! Scott’s got a ton of helpful resources to help you build a brand, make sure to listen to this episode of The Amazing Seller to hear more! 

Make sure your foundation is strong

A great way to ensure that your ecommerce brand goes the distance is to make sure it has a strong foundation. No - you don’t have to spend thousands of dollars on setting your business up for success - you just have to be smart about it. Don’t buy the line that you can get rich overnight - Scott is way more honest with his followers. You’ll need to put in a lot of work, but it’ll be worth it! A great place to start is by following the PACE method that Scott and the TAS team have put together. You can find the link to the PACE method in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Red Flag of Death Voicemail. 
  • [10:15] Don’t let fear hold you back. 
  • [12:00] Make sure you follow Amazon’s TOS! 
  • [15:00] Build a brand to future proof your business. 
  • [19:20] Does your business have a strong foundation? 
  • [24:45] Are you selling a widget or are you building a brand? 
  • [26:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Aug 12 2019

28mins

Play

TAS 762: (BBS5) Email List Building 101 + Amplifying Content (Part 5 Brand Building Series)

Podcast cover
Read more

Could your ecommerce business benefit from a robust list of followers that could amplify your message? What would it take to cultivate a following of passionate fans who are committed to helping your brand succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over part five of his brand-building series. Join Scott as he explains why you need an email list, how to attract the right followers, how to keep your followers engaged, what it takes to make Facebook Ads work, and so much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

Is an email list worth the time to create? 

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is - because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller! 

Giveaway contests work

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick – then reach out! Give away contests can help get people fired up about your brand – it can also build momentum. Too often, sellers create a great product and then wonder why no one buys it – here is a hint – you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Why follow-up is critical

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Keep delivering value 

Let’s face it – no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact – people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott recaps all four parts of the series thus far. 
  • [4:00] Why build an email list? 
  • [7:45] Attract the right people! 
  • [17:45] Don’t forget about a thank you page and a follow-up message. 
  • [21:20] Why you need a Facebook page for your brand. 
  • [23:00] Build goodwill with your list! 
  • [26:40] Stick to an email schedule. 
  • [29:30] How Facebook Ads works. 
  • [40:30] Scott recaps all the email list building steps. 
RESOURCES MENTIONED IN THIS EPISODE

Dec 11 2019

44mins

Play

TAS 761: [BBS4] Posting Content and Optimizing For TRAFFIC (Part 4 Brand Building Series)

Podcast cover
Read more

Wouldn’t it be amazing to have the type of traffic that Amazon attracts every day? Imagine what your ecommerce business could do with consistent traffic to your home base. On this episode of The Amazing Seller, you’ll hear from Scott as he shares part four of the Brand Building Series. Learn how to use longtail keywords, write visually engaging blog posts, how to make a compelling video, and so much more. If you’ve ever wanted to know how Scott is able to get regular traffic for his brand - this is the episode for you! 

Make your content assessable 

As you get your home base built up and you start thinking through how people will engage with your brand - have you thought about how assessable your content is? Are you using the right language for your niche audience? Is your blog post visually attractive and easy to read? We’ve all been to those dated and boring websites - who wants to buy from someone who won’t put in the time to make their brand look good? Get some helpful tips from Scott on how to make your content assessable by listening to this episode of The Amazing Seller! 

Optimize your blog post for keywords

Part of making your content assessable also has to do with optimizing your post for keywords that people in your niche market are looking for. What good will your post about fly fishing do if you don’t use those critical words in your blog post or title? Remember, search engines want to link searches to relevant content, but you have to let them know your content is relevant by using keywords strategically. If you don’t have time to think through or plan a keyword engagement strategy - there are a ton of people out there that you can hire at reasonable rates. Tune into this episode of The Amazing Seller to hear more from Scott about keyword optimization; you don’t’ want to miss it! 

Videos can draw people in 

How many videos did you notice in your social media newsfeed the last time you were scrolling through your feed? Chances are, about one in four posts on Twitter, Facebook, or Instagram had videos featured. What are you doing to jump on the video bandwagon to engage your followers? You don’t have to have the most amazing videos to grab people’s attention - if your video is relevant to the audience you are targeting - they’ll stick around. If you want to start using videos to engage your brand’s following, listen to this episode of The Amazing Seller to get practical insights from Scott! 

Why you need traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you drive traffic to your home base. Remember what Scott often says - content is KING! When you have the right content, you’ll start attracting traffic, which you can then monetize! Think of your blog as a giant billboard for your brand on the internet - you want people to notice your messaging and then engage with what you have to offer. If you are ready to put in the time and effort to take your brand to the next level of growth, you’ve come to the right place!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott recaps the Brand Building Series so far. 
  • [4:00] Using the longtail keywords. 
  • [13:30] What is the best length for a blog post? What should it look like? 
  • [21:20] How to use SEO to your advantage. 
  • [24:20] Finding the right writers for your blog. 
  • [27:30] Creating engaging videos. 
  • [32:00] Content creates traffic - use it! 
  • [34:20] Closing thoughts.
RESOURCES MENTIONED IN THIS EPISODE

Dec 09 2019

35mins

Play

TAS 760: [BBS3] Content Strategy Planning and Schedule (Part 3 Brand Building Series)

Podcast cover
Read more

Do you have a good handle on what it takes to attract traffic to your home base for your ecommerce business? Or are you still struggling to figure out how to create content that will connect with your target audience? If you need some helpful advice, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his approach to finding the right keywords, what it takes to come up with good content ideas, why you need to plan out your content schedule, and so much more. Have pen and paper ready; you’ll need it for this informative episode! 

Auto-fill is your friend 

Did you know that one of the best ways to come up with topics and content for your brand is to turn to Google? It’s true! What do you have to lose? Head over to Google and type in the keyword for your niche market. Once you start typing in that keyword, you’ll notice that Google will start populating several other words that are often searched for by other people. By simply following this exercise - you’ll get a free peek into the search habits of your target audience! Learn more about this critical topic by tuning into this episode of The Amazing Seller - you don’t want to miss it! 

Give people what they want! 

One of the most popular types of videos on the internet right now is videos of people “Unboxing” a product that they have been anticipating. From iPhones and tablets to kyacks and fishing rods, everyone wants a helpful peek at a product before they buy it. What if you could use this same strategy to drive traffic to your ecommerce business? According to Scott, review videos are a great way to connect with your target audience. Review videos can also lead to affiliate sales - passive income that you can collect! Discover more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! 

Chunk it down into themes 

If you’ve been around the TAS community for very long, you know that Scott often encourages sellers like you to avoid biting off more than you can chew. If you have a massive list of action items that you need to tackle, why not try Scott’s way of chucking it down into workable sections? If you need some ideas when it comes to content creation - Scott encourages sellers to think of the big picture and then start breaking it down into sub-categories. Go even deeper into this topic and a lot more helpful tips by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] How to use Google and other search engines to your advantage. 
  • [12:40] Creating content that will bring in the traffic you need. 
  • [23:00] Product reviews are an easy way to attract traffic. 
  • [26:40] What are “Content buckets?” 
  • [29:20] Themes can be helpful! 
  • [33:45] You need to plan it out!
  • [36:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Dec 06 2019

39mins

Play

TAS 759: (BBS2) Building Your Website for TRAFFIC (Part 2 Brand Building Series)

Podcast cover
Read more

Do you ever find yourself wondering if it’s even possible to make it big as ecommerce seller these days? How do you build a brand that can go the distance and bring in the type of results that you need? On this episode of The Amazing Seller, you’ll hear from Scott as he continues with part two of his Brand Building Series. From how to build a home base and how to pick a good domain name to host plans and helpful tools, Scott’s got you covered! You don’t have to fumble around in the dark - learn from Scott’s seasoned perspective and tune into this episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it – you don’t want to miss it! 

Tools that can help you succeed 

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Don’t overthink it! 

Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need a home base for your brand. 
  • [8:10] How to find a good domain name for your brand. 
  • [19:40] Finding the right hosting plan and using tools like Wordpress. 
  • [28:00] Don’t overthink it! 
  • [31:00] Scott gives a sneak peek of what will get covered on the next session. 
  • [34:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

Dec 04 2019

36mins

Play

TAS 758: (BBS1) Niche Selection + Market Validation (Part 1 Brand Building Series)

Podcast cover
Read more

Are you struggling to figure out how to reach more people with your brand? Would you like to up your income so you can start thinking about the next phase of growth? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he kicks off his Brand Building Series. Scott covers how to explore and validate a niche market, what it takes to monetize your brand, how to identify key opportunities in your niche market, and so much more. You’ll want to pay extra close attention to this informative and helpful episode - don’t miss it! 

What do you bring to the table? 

Did you know that one of the best ways to succeed as an ecommerce business owner is to focus on what comes naturally? It’s true! Do you love hunting or traveling? What about fishing or sharing beauty tips? Consider taking something you are good at or have an interest in and use that to your advantage as a business owner! What is the one thing that most people know you for? Tune into this episode of The Amazing Seller to hear from Scott as he explains how to find the right niche market for you! 

Exploring a niche market’s potential 

Beyond your interests and abilities - you need to make sure that the niche market that you chose to explore is one that supports your business as it grows. Are there other products in your niche market that you can review and partner with other influences and brands to sell to your following? If the niche market you’ve identified doesn’t have the capacity to support your brand as it grows - it’s time to start exploring an alternative market. Learn more from Scott about identifying a sustainable niche market and more by listening to this episode of The Amazing Seller! 

The possibilities are endless! 

From partnering with other influencers to creating your own white label products, if you do your research well - the possibilities for brand building are endless! In many ways, it’s like building a house - you want to start with a solid foundation - if you don’t get that right, the rest doesn’t really matter. Scott doesn’t just want to help you get started; he wants to help you succeed. Learn from Scott’s time tested lessons and have pen and paper ready for this eye-opening episode, you are going to need it! 

Take action and get started

Let today be the start of your journey – borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist – put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business – you are the person who can make it happen! Remember – the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Choosing the right market. 
  • [7:30] Exploring and identifying niche markets. Do a personal inventory! 
  • [18:00] Scott describes his experience recording his audiobook. 
  • [21:20] How to find your niche market. 
  • [23:40] Validating market potential. 
  • [29:10] Can you monetize your brand? 
  • [32:00] Open your eyes to the opportunities that surround your niche market. 
  • [36:45] You don’t have to have it all figured out to get started! 
  • [38:15] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Dec 02 2019

42mins

Play

TAS 757: Black Friday is OVER...Now WHAT? #238 (Announce 6 Part Series)

Podcast cover
Read more

You did it - you survived Thanksgiving and Black Friday! Is your belly full? How did your brand perform during this massive spike in traffic and consumer interest? Are you trying to figure out what to do next? Good news - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on what he’s been focusing on during this season, explains how to make post-Black Friday plans for your business, and much more. Make sure you have pen and paper ready for this episode - you are going to need it! 

If you don’t plan it - it won’t happen

If you’ve been around the TAS community for long - you know that Scott gets fired up about planning things out, so you don’t have to think on the fly. From strategy sessions to full calendars dedicated to promotion, Scott doesn’t just talk a good game when it comes to planning ahead - he lives it! So what is your plan? Where is your ecommerce business headed as the fourth quarter moves forward? If you need a little inspiration and motivation - Scott’s got you covered. Tune into this episode of The Amazing Seller as Scott explains the value of making plans and sticking to them! 

Post-Black Friday strategy 

Thanksgiving and Black Friday have come and gone - do you have plans for Cyber Monday? What steps can you take to make sure your business will be successful going forward? Scott encourages sellers like you to sit down and make a plan that you can commit to - but he’s mapped it out for you too! Here is a helpful rundown of steps you can take to put your brand in the best position for success. 

  1. Leverage other holidays and special events to excite your following and give them access to your special offers. 
  2. Map it out - don’t leave it to the last minute! 
  3. Create a three-month promotional calendar. 
  4. Set targets, so you know what you are aiming for - you can’t succeed if you don’t have a target! 
  5. Focus on long-term assets rather than short-term assets. Plant today so you can harvest next year! 

Where do you need to start? Do you have a good plan to move forward with your brand, or are you going to work on some of the suggestions Scott laid out? Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why affiliate sales are awesome. 
  • [7:30] Scott’s thought of the week - make a plan!
  • [10:00] Black Friday is over, now what? 
  • [13:00] Do you have a promotion calendar? 
  • [18:20] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 29 2019

20mins

Play

TAS 756: The Path To 1 Million Website Visitors (FREE Organic Traffic)

Podcast cover
Read more

What would it mean for your ecommerce business if you could bring in over a million website visitors? Is it realistic to expect your business to gain that type of traction so quickly? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his strategy to attracting free organic traffic. You’ll also hear Scott give an update on Brand Creator’s Academy, special Black Friday, deals, and a lot more. Make sure you pay close attention to this informative episode - you don’t want to miss it! 

Why traffic matters

Wouldn’t it be awesome if you had the resources to buy a commercial for your brand? What about a billboard? Imagine the impact you could have if you got your message out to a wider audience! These days - if you want to get attention in your market place, you’ve got to bring in the traffic. The amount of website traffic tells advertizers and potential buyers what value your business has in the eyes of the marketplace. To learn more about why traffic matters and how to attract more traffic to your website, make sure to listen to this episode of The Amazing Seller! 

Slow and steady wins the race 

You’ve heard that old fable about the tortoise and the hare, right? Of course, the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller!

Don’t expect overnight success

If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott gives a shout out to a TAS listener. 
  • [7:45] Why attracting traffic is so important. 
  • [9:20] Don’t expect overnight success! 
  • [13:00] Create a content schedule and commit to it. 
  • [15:30] Dive your email list and your social media channel followers to your website! 
  • [19:30] Scott runs through his brand engagement strategy. 
  • [25:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 27 2019

27mins

Play

TAS 755: (Your AMAZON Competition) Scary FACTS You Need To KNOW! 

Podcast cover
Read more

Do you have a good handle on how to compete with other sellers on Amazon? What are you doing to proactively put your brand in a position to succeed and beat out the competition? On this episode of The Amazing Seller, you'll hear from Scott as he gives an update on Brand Creator's Academy, how to prepare for Black Friday, what it takes to assess your competition, and much more. You'll want to pay close attention to this valuable episode - grab a pen and paper! 

You can't sleep on the competition 

Who is your biggest competitor? Do you know how many units they sell on average each month? Have you taken the time to research and study your competition? What are you waiting for? If you don't know what your competition is up to, how do you plan to stay ahead of them? According to Scott, studying and observing your competition can give you useful insights that could make all the difference. Find out how Scott approaches competitors and more by listening to this episode of The Amazing Seller - you don't want to miss it ! 

Don't put all your eggs in one basket!

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolish to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Solutions you can use 

Have you ever gone on a trip equipped with terrible directions? Let's face it; there are still some places where you can travel and not have access to Google; what do you do then? Similarly, there is only so much you can learn from a google search when you run into problems in your business. Scott has been through the wringer, and he has the scars to show for it! Don't leave your ecommerce strategy up to guesswork - learn from someone who has been in the trenches! Listen to this episode of The Amazing Seller as Scott reveals several solutions and resources you can use to take your ecommerce business to the next level.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Assessing the competition on Amazon. 
  • [9:30] Why you shouldn’t depend on Amazon. 
  • [14:00] Helpful solutions. 
  • [15:30] Results your brand deserves! 
  • [22:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 25 2019

24mins

Play

TAS 754: What Is Best Email Follow-Up Sequence for Sales? Ask Scott #237

Podcast cover
Read more

Are you fired up and ready to bring your energy and passion to your efforts over the weekend? What are your priorities as you lead your business into the fourth quarter? If you need a little push in the right direction - you are in luck! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, answers a common question that he gets from sellers like you, goes over some helpful email follow up tips, and much more. Have pen and paper ready; you’ll need them for this informative episode! 

Make sure to build goodwill 

Have you ever been to a store or had someone walk up to your house and try to sell you on their product or service in a very abrasive manner? Being on the receiving end of a “Hard sell” is no fun - so don’t put your potential customers through it! Why not try a more subtle approach to selling your product? According to Scott, the best way to gain credibility and trust is to focus on delivering value to your target audience. Have you found a great product related to your brand? Share it with your email list! From big tips to small ones, everyone loves to get “Insider information” hear more about Scott’s approach by listening to this episode of The Amazing Seller! 

Plan your follow-up and stick to it 

Do you have a plan and a schedule in place to follow up with your email list regularly? If you haven’t put a schedule together for email follow up - what are you waiting for? It has been said that if you don’t measure your progress, you’ll never reach your goal. Don’t let email follow up slip through the cracks; it’s too important! According to Scott, email follow up is one of the easiest and most important aspects of developing a growing email list. To learn more about successful follow up strategies from Scott, make sure to tune in to this episode of The Amazing Seller! 

A method that actually works 

What do you think of all the entrepreneur “Personalities” on Instagram and YouTube? Do you buy into the hype that they’ve unlocked the key to overnight success? Too often, excited business leaders get so fired up about the prospect of making it big that they fail to accurately assess what someone with a flashy car has to say. With Scott, you are getting someone who has been through the highs and lows of life as an entrepreneur, and he isn’t afraid to tell you about it. Scott’s strategy is tried and tested - learn more about how he’s used this email follow up approach to grow his business over the years.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] A Brand Creator’s Academy update. 
  • [5:00] What is the best email follow-up sequence for sales? 
  • [8:30] Build goodwill! 
  • [11:30] Why you need an email schedule. 
  • [16:20] Scott explains how his approach has worked over the years. 
  • [19:20] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 22 2019

21mins

Play

TAS 753: Sales Strategies for Holiday Promotions That WORK (Simple Breakdown)

Podcast cover
Read more

Are you prepared to lead your business through a successful fourth quarter with the holidays approaching? What is your plan to engage your following and drive sales during these busy months? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, explains his approach to holiday promotions that get results, and much more! Your business deserves more than last-minute planning - get a robust strategy for the fourth quarter by listening to this episode - you don’t want to miss it! 

Your email list is valuable! 

If you’ve heard it here once, you’ve heard it a thousand times; email lists can make or break your business! Scott has been championing this idea of building and maintaining an email list for your business for quite a while now. What is your progress status on building an email list? Do you have one but haven’t engaged it lately, are you still weighing if it is the best use of your resources? If you are struggling to decide if you want to commit to building an email list - this is the episode for you! Find out how Scott has used email lists to drive sales for his brand by tuning into this helpful episode! 

Make your giveaway worthwhile 

Did you know that one of the best ways to build an email list to grab people’s attention with a giveaway contest? It’s true! Remember, you can’t make it a simple or cheap giveaway - if you want people to give you their email, you’ve got to make it worth it to them! Consider using a relevant and valuable product to draw in people who fit your target demographic. To learn more about reaching the right people for your brand’s email list, make sure to listen to this informative episode of The Amazing Seller! 

Take a look at the competition 

Do you ever struggle to come up with engaging content that brings in traffic to your ecommerce business? What have you found that works and what doesn’t when it comes to audience engagement? According to Scott, one of the best ways to bring in passive income while growing a following is to review products. We are fast approaching the season where people will be scouring the internet for reviews and description of popular products, why not jump on the bandwagon? The best part is - you can make money off of those brands by using an affiliate link from Amazon. Hear more about reviewing the competition and making money in the process by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott stresses the value of building an email list and engaging your following. 
  • [10:10] How to run a successful giveaway contest. 
  • [13:40] Make sure to target the right audience! 
  • [17:30] Why it's a good idea to review competitor products. 
  • [22:00] Check out Brand Creator’s Academy! 
  • [24:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 20 2019

25mins

Play

TAS 752: 3 Step Strategy To Write Emails and SELL Products like CRAZY!

Podcast cover
Read more

Is your brand grabbing the attention of your followers? How is the status of your sales and traffic numbers? If you want to increase the potential of your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his tried and tested three-step strategy to write emails and sell products. From subject like tips to directing your readers to external links, Scott has all the right angles covered so your brand can thrive. Have pen and paper ready; you’ll need it for this informative episode! 

Subject lines matter!

Do you put any thought into how you word or phrase your subject line in the emails you send out to your subscriber list? If you haven’t - you are wasting a valuable resource that will bring your readers in! Think of your subject line as the headline in newspapers or on the homepage of a news channel website. If you want people to stick around and invest their time into reading your email - you need to draw them in with an appealing subject line! To hear more from Scott about writing successful email subject lines, make sure to catch this episode of The Amazing Seller! 

Stories can make an impact

Have you ever found yourself drawn in by an article headline only to stick around because the writer compellingly wrote the story? Let’s face it; people are drawn to stories - maybe it goes back to the days of our ancestors who gathered around the cave fires and told stories to entertain each other. When you lead with a story, you can frame a point that you are trying to make effectively and persuasively. Why do companies spend millions to air a commercial on Super Bowl Sunday? Their commercials are just really expensive short stories! How do you plan to incorporate stories into your brand’s marketing strategy? 

It’s all about the click-through 

What is your ultimate goal with your emails that you send out to your subscribers? Is your ultimate goal to have every reader buy your product or do you simply want them to take a step toward your brand? According to Scott, constantly selling to your email list isn’t the best approach to build your brand in the long run. In order to build trust with your following, you’ve got to make less asks and offer more value. To hear Scott expand on this topic and much more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why connecting with your followers is critical. 
  • [5:00] How to sell your product in a non-sleazy way. 
  • [7:00] Writing a good subject line. 
  • [12:00] What value are you delivering? 
  • [14:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 18 2019

17mins

Play

TAS 751: Can I Build An Email List with NO Website? Ask Scott #236 

Podcast cover
Read more

What does it really take to succeed in the ecommerce industry these days? Is there some secret formula that costs an arm and a leg to get your hands on? If you want to get your ecommerce business headed in a positive direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about his time in San Deigo, answers a few questions from TAS followers like you, and much more. You’ll want to pay close attention to this fascinating episode! 

The power of consistency 

Why do people keep flocking to fast-food like McDonalds and Tacobell when they know that the food is not healthy? Do people go to fast-food restaurants just because they are lazy and don’t care about their health? No! The general public keeps returning to the golden arches and other fast-food locations because of the consistency. Yes, the food is affordable and quick, but more than anything, people are drawn to consistency! How can you use that love of consistency to your advantage as a business leader? Tune into this episode of The Amazing Seller to learn more - you don’t want to miss it! 

Is a home-base really that necessary? 

What is the status of your home-base? Is your brand attracting a high level of followers that could help fuel the growth of your business? Did you know that there are business leaders like you out there who haven’t built a home-base or social media channel yet? It’s true! Too often, people get so overwhelmed by the possibilities of what type of content they could produce that they fail to take action. Don’t let your business get short-changed - make sure you have a robust presence at your website or social media channel. Learn more about this critical topic by listening to this episode of The Amazing Seller! 

Resources designed for sellers like you! 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about resourcing sellers like you to build a thriving ecommerce brand. This podcast has been a huge part of Scott’s efforts to resources others over the years, but he has recently expanded to books and live events! You can rest assured that Scott only puts out content and resources that he would use himself - so what are you waiting for? Check out the resources section at the end of this post to learn more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Scott shares his thought of the week - consistency matters. 
  • [12:00] Question: I don’t have a website, what should I do with my email list? 
  • [14:00] Why you should create a blog or social media channel. 
  • [16:00] How to increase your email open rates. 
  • [20:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 15 2019

22mins

Play

TAS 750: (Untold Stories) Childhood Struggles That Turned Into The Take Action Effect Success

Podcast cover
Read more

Can you imagine what it would be like to have a good friend who has been by your side for over 30 years? Think of all the history and shared experiences -- what a great friend to have! Join Scott for this special episode recorded in San Deigo on the heels of his audiobook recording of The Take Action Effect. In this episode, you’ll hear from Scott’s long-time friend - Jimmy. Over the course of their conversation, Scott and Jimmy reminisce about their childhood, lessons they have learned over the years, plans for future brands, and much more! Don’t miss a minute of this fascinating and entertaining episode of The Amazing Seller! 

Always a go-getter

If you’ve been part of the TAS community for very long, you know that Scott often talks about his go-getter attitude as a teenager and young adult. Do you ever wonder if Scott was really the go-getter he always says he has been? Here to set the record straight and give a good glimpse of Scott from a young age is his childhood friend Jimmy. You don’t have to take Scott’s word for it - Jimmy had front row tickets to Scott’s ambition and drive. To get a good glimpse of Scott’s younger years - make sure to listen to this episode of The Amazing Seller! 

Building and owning your own property

Why is owning your own house or starting your own business so appealing? It seems that building something from nothing and calling it your own is a pretty big deal to a lot of people! Scott has always been fascinated with the thought of owning his own real estate property; you can even see traces of this in his approach to his business! Why pay to use someone else’s platform and give them a cut of the profits when you could just build something yourself? Learn more about the value of owning your own real estate, both literally and figuratively, by listening to this episode of The Amazing Seller! 

Keep an eye out for “Take action” moments!

Do you ever find yourself looking back with regret on those “Take action” moments that you missed the first time around? What is your plan to make sure you don’t miss great opportunities in the future? For Scott, the idea of missing out on an idea he didn’t take action on was too much to handle. Soon the phrase “Take action” became a sort of mantra for Scott as he built his businesses and eventually built a brand. Fast forward to today, and the phrase “Take action” has made it into the title of Scott’s new book, “The Take Action Effect!” There are moments that you find yourself in each and every day where taking action might be the best thing you could do - don’t miss them! Get more inspiring insights like this one from Scott and much more by listening to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Jimmy joins Scott on the podcast. 
  • [6:40] Jimmy reflects on growing up with Scott.
  • [19:00] Scott talks about why he loves real estate. 
  • [24:00] Why you need go-getters in your life. 
  • [26:50] There is no “One size fits all!” 
  • [30:30] Keep an eye out for “Take action moments!” 
  • [33:00] Commitment and consistency matter. 
  • [38:20] Jimmy talks about action steps for his new brand. 
  • [46:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 13 2019

47mins

Play

TAS 749: The 90 Day Roadmap To SUCCESS (Detailed Plan and Exercise)

Podcast cover
Read more

What is your plan for your business over the next 90 days? Do you have a plan to expand your brand and connect with your niche audience? If you need a little help formulating the best approach for your business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on “The Take Action Effect” book launch, reads an excerpt from the audiobook, goes over his 90-day roadmap to success, and much more! You’ll want to pay close attention to this helpful and informative episode! 

The book that could change everything!

If you’ve been around the TAS community for very long, you know that Scott has recently come out with his book, “The Take Action Effect.” Not only has Scott’s book been a labor of love over the last year or so - it’s also an extension of his passion project here on The Amazing Seller! While the podcast started as a way to bring others along on the ecommerce journey - it’s evolved into a movement of like-minded leaders who are unwilling to live life on other people’s terms. Many TAS followers are either too busy to sit down and read, or they are “Audiobook people” - good news, Scott’s book is going to be available as an audiobook too! Tune into this episode to hear more about this exciting development!

The 90-day roadmap

What does it really take to go from zero ideas and business plans to a fully realized and researched brand in 90 days? Does it sound too good to be true? It’s not! After years of trial and failure and a dash of success, Scott has developed a helpful roadmap that motivated leaders like you can use to get a brand off of the ground and running. Too often, people assume that everything has to be perfect - the stars have to align - that’s not true! Don’t let perfection become the enemy that keeps you out of the game - give yourself permission to learn as you go. To get the full rundown on what it takes to build a brand roadmap in 90 days, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! 

Take action!

If you don’t have a plan, you’ll never go anywhere! Even if it is a small plan with baby steps - that’s great - you have to start somewhere. For years Scott has signed off each episode of The Amazing Seller with the encouragement for sellers like you to take action. Don’t let another day, another week, or another month go by without taking a step away from the usual and a step toward success! Get rid of the excuses and make sure you surround yourself with people who will encourage you along the way. Remember, the TAS community is here to support you and keep you headed in the right direction. Tune into this episode of The Amazing Seller to hear more about taking action! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Why you need to grab your copy of The Take Action Effect! 
  • [4:30] Scott’s 90-day roadmap to SUCCESS. 
  • [9:00] Making your brand personal and appealing. 
  • [11:00] Future-proofing your brand. 
  • [13:20] Action steps you can take. 
  • [16:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 11 2019

19mins

Play

TAS 748: What Content Should I Start With in MY Brand? Ask Scott #235

Podcast cover
Read more

Are you fired up and ready to take on the weekend, or are you prepared for some much needed time off? Is your ecommerce business heading in the direction you had planned, or do you need to make some adjustments? If you need a little push in the right direction, you are in luck - it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creator’s Academy, an answer to a question from a TAS follower like you, and much more! Have pen and paper ready - you’ll need it for this informative episode. 

Make it personal 

How in the world do you cut through all the noise and get your message to stand out? Let’s face it - it’s hard to grab someone’s attention in an email - they all look and sound the same! What if there were a way you could make your message pop? If you want to cut through all of the noise that your customers are exposed to each day - you’ve got to make your message personal. Did you know that the best way to build a connection with someone is to use their name? By simply calling your customers by name and sending them a video message like Scott has done with Bomb Bomb - you could see your following grow. To hear more about this excellent tool and why it’s a good idea to make your message personal, tune into this episode of The Amazing Seller! 

Content is KING

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you shift your focus to creating content. Over the years, Scott has observed the best way to bring in passive income while validating a product idea is by creating content. Remember what Scott always says - content is king! What is your plan to create content that appeals to your niche market? Don’t assume that traffic will come - you’ve got to put in the effort! 

Don’t reinvent the wheel!

Time and time again, Scott gets asked how to create content that is appealing to a niche market. The truth is, creating compelling content isn’t as hard as it sounds! Take some time and explore your niche market on Facebook, Twitter, or Instagram - there, you will find what people are talking about. You don’t have to come up with content out of thin air - build on what your niche market is already talking about! Go even deeper with this topic and more helpful insights from Scott by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] An update on Brand Creator’s Academy. 
  • [7:20] Scott’s thought of the week - make it personal. 
  • [11:00] Question: What content should I start with in my brand? 
  • [19:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 08 2019

21mins

Play

TAS 747: Amazon Sales Optimization EXPERT to Online Coach (Lessons Learned)

Podcast cover
Read more

Have you been thinking about how to take your brand to the next level of growth? Where do you want to focus your business efforts for the next year? What is your ultimate goal? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with returning guest, Kathleen Kobel. In her conversation with Scott, Kathleen opens up about how she got started as an ecommerce seller, what made her expand her brand, challenges she has faced along the way, and much more. Make sure to have pen and paper ready; you are going to need it for this fascinating episode featuring Kathleen! 

Play to your strengths!

How do you feel about the current slate of responsibilities and roles you have in your business? Do you feel like it’s time to shift your focus and get some outside help to take the brand to the next level of growth? The truth is, every ecommerce business owner should be working toward the day where they can stop spreading themselves so thin. Imagine what it would look like in your business if you could focus on your strengths and have virtual assistants take care of the rest. Make sure to tune in to this episode of The Amazing Seller to hear more about this critical topic! 

Product listing tips 

Did you know that there are steps you can take right now that will help your ecommerce business grow faster than you had expected? It’s true! From bullet points to product images, sellers like you leave easy fixes untouched every day. Slowing down and taking the time to thoroughly go through your listing or paying someone to do it for you could end up saving you thousands of dollars in the long run. To hear about Kathleen’s favorite product listing optimization tips, make sure to listen to this episode! 

Why an outside perspective is helpful 

When was the last time you took the opportunity to learn from an outside business perspective? Too often, business leaders get so focused on their particular vision and dream for their business that they fail to consider the perspective of an objective outside observer. If you take the time to learn from others who have been in your shoes before - you’ll find valuable insights. Don’t leave it all to guesswork, connect with a mentor, or ask for some feedback from a trusted friend; you won’t regret it. Learn more about getting feedback from an outside perspective by listening to this episode! 

Think outside your brand

Let’s face it, the days of building a brand by finding some popular products to flip or a fad to latch onto are long gone! What should sellers like you do to stay ahead of the curb and keep your competition where they belong? According to Scott, it all comes down to thinking outside of your brand. Consider Scott’s story, and Kathleen has been able to accomplish with her brand - you have a unique offering that the marketplace needs! Go even deeper with this topic by listening to Scott and Kathleen’s conversation on this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Kathleen Kobel re-joins Scott on the podcast and gives an update. 
  • [13:45] How to leverage your knowledge to make more profit. 
  • [19:30] Easy fixes you should look for when optimizing a product listing. 
  • [22:00] Kathleen explains how she helps sellers like you. 
  • [25:30] How to stand out on Amazon. 
  • [27:20] Expanding the brand and identifying problem areas. 
  • [38:40] Why it can be helpful to do an audit of your business. 
  • [42:30] Closing thoughts from Kathleen. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 06 2019

47mins

Play

TAS 746: The Story of Pivoting and Growing To A $15 Million Dollar Brand

Podcast cover
Read more

Will you be prepared when the time comes in the life of your business when you need to make a pivot? Do you have a well planned out decision-making process? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you, Georgio. In his conversation with Scott, Georgio opens up about how he got started as an ecommerce business leader, what led him to make a pivot with his brand, lessons he has learned along the way, and much more. You’ll want to pay close attention to this helpful and engaging episode featuring Georgio’s story! 

Getting fed up

Have you decided that life at a 9 to 5 job isn’t going to cut it yet? Are you still trying to build up the nerve to leave the safety and predictability of a typical job? What is holding you back? The truth is - the day is fast approaching when you will need to make a decision and come to terms with your future. Are you going to keep on taking the easy way, or are you willing to do the hard thing and take a step toward independence? To hear more about what making the plunge to set out on your own - tune into this episode of The Amazing Seller! 

Taking a chance

Once you’ve built up the nerve to set out on your new endeavor - you’ve got to be willing to see your vision play out. Remember - you have a unique offering and skillset that the market has never seen - use that to your advantage! When Georgio stepped out on his own - there was no guarantee for success; in fact, he struggled for many months when he first launched his website. Find out how Georgio persevered during some of the most challenging moments of his career by listening to this episode of The Amazing Seller! 

Making a pivot 

Did you know that every business leader will face a moment in their career where they will face a significant challenge? It’s true! While some leaders will choose to stay the course, others will need to make a pivot if the business is going to survive. Are you prepared to make a pivot in your business should the need arise? Too many people assume that making a pivot is kind of like admitting failure - the opposite is true! It takes guts to admit that things aren’t going the way you intended and that bold action is needed. What can you learn from Georgio’s story of making a pivot with his brand? Tune into this episode of The Amazing Seller to find out! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Georgio joins Scott to talk about his success story. 
  • [11:30] Early challenges in Georgio’s business. 
  • [13:40] Why Georgio avoided using Amazon. 
  • [19:00] Getting an ecommerce business off of the ground. 
  • [23:00] How Georgio launches products on Amazon today. 
  • [29:00] Making a pivot and running a warehouse. 
  • [35:00] How many people does Georgio employ? 
  • [37:00] Georgio talks about building a team with people in Vietnam. 
  • [41:00] How to connect with Georgio. 
  • [44:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 04 2019

47mins

Play

TAS 745: Should I Start With MY Product First or Affiliate Marketing? Ask Scott #234

Podcast cover
Read more

Are you struggling to find your footing with your brand? Or are you ready to take it to the next level of growth and start discussing big strategy plans? Either way - sellers like you will find a ton of value in this Ask Scott session. On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creators Academy, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this powerful and informative episode! 

Customer service matters!

When was the last time you experienced high-quality customer service from a business you visited? What made that visit stand out in your mind? Was it the way you were treated or the service provided? Too often, business leaders get so caught up in making a profit that they forget to consider what type of reputation they have in their community. Don’t let your brand get a bad reputation before you even get a chance to succeed! Learn more about customer service and why Scott thinks it’s so valuable by listening to this episode of The Amazing Seller!

Yes, brand building is the future

Even with his recent shift away from solely focusing on ecommerce businesses, Scott still gets asked if it’s a good idea to start a business by sourcing and then selling a product on Amazon. The easy answer is that Scott has seen the trends in the ecommerce industry away from easy, private label businesses, and more toward brands that build relationships. Good news! Scott has prepared some helpful programs that can equip sellers like you with the tools you need to succeed with this new and innovative approach. Tune into this episode of The Amazing Seller to hear more about this important topic! 

Brand Creator’s Academy

If you’ve been paying attention to what Scott’s been up to lately, you know that Brand Creators Academy is rolling along with the first-class filling up quickly. Looking for a way to help more sellers transform their business into a brand - Scott developed what has become known as the Brand Creator’s Academy. If you are interested in becoming a Founding Member of The Brand Creator's Academy, make sure to check out the link to the website located at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Scott loves his work with Brand Creators Academy. 
  • [5:20] Scott’s thought of the week. 
  • [9:00] Question: Should I build up a home base or social media before I start selling products on Amazon? 
  • [19:15] How to get a brand started according to Scott. 
  • [22:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Nov 01 2019

24mins

Play

TAS 744: How To ADD $1,000 or MORE of Passive Income to Your BRAND (4 Step Plan)

Podcast cover
Read more

What does it take to build passive income and get your brand off of the ground and running? Imagine if there were a simple-to-follow plan for building a brand that’s been tried and tested. You don’t have to imagine it - it’s here! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creators Academy, explains why product validation is so important, how to bring in passive income, and much more. Have pen and paper ready for this helpful episode - you are going to need it! 

Try something already tested

Too often, eager business leaders will scan the internet for simple, get-rich-quick solutions. Don’t fall for that trap! If it really were that easy with such quick results, everyone would be doing it. Instead, take the more difficult but tried and tested approach to building a brand that Scott champions. While Scott’s method isn’t sexy and flashy - it does offer one key difference from everything you see on Instagram - it actually works! Tune into this episode of The Amazing Seller to hear more details about Scott’s approach! 

Content matters

Do you remember the old line from that movie Kevin Cosner movie – “If you build it, they will come?” That line has some applications when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true – you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value – people will keep coming! What is your current approach to content creation? To hear how this perspective has played out for Scott and his success a business leader – make sure to tune into this episode! 

Build an email list! 

Do you have a solid email list building strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of developing and implementing a quality email list strategy. Don’t take this essential ecommerce business tool for granted - it could be the one thing that gives you an edge over your competition! Learn more about this critical topic by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] A tried and tested approach. 
  • [7:15] Why product validation is so important. 
  • [11:30] Scott breaks down how Amazon’s affiliate sales work. 
  • [14:00] Create a mix of content and questions. 
  • [17:50] Make sure to build an email list! 
  • [19:30] Choose a social media channel to amplify your brand. 
  • [22:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Oct 31 2019

24mins

Play

TAS 743: 3 Step BRAND GROWTH Validation Process and Checklist + Download

Podcast cover
Read more

Don’t you hate it when you find your business in a slump or downturn? What does it take to break out of the funk and get yourself and your business back on the right track? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to brand growth and validation. Using this signature style and easy to understand approach, Scott doesn’t let jargon and complex processes muddy the waters. To hear what you need to do to keep your business competitive, make sure to listen to this episode of The Amazing Seller! 

Content is KING

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer – look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed – make sure to tune in to this informative episode of The Amazing Seller!

Make sure to niche down!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

Monetize your home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast. 
  • [6:00] Who is your niche market? Can you find sub-niches? 
  • [8:15] Use search engines to your advantage! 
  • [14:00] How to use YouTube to boost your brand. 
  • [17:20] Making money off of products that aren’t yours! 
  • [23:00] Learn from businesses that you follow. 
  • [25:30] Scott recaps his entire process. 
  • [27:30] Closing thoughts.
RESOURCES MENTIONED IN THIS EPISODE

Oct 28 2019

29mins

Play