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Rank #43 in Marketing category

Business
Marketing
Entrepreneurship

Rock Your Brand Podcast

Updated 13 days ago

Rank #43 in Marketing category

Business
Marketing
Entrepreneurship
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

iTunes Ratings

905 Ratings
Average Ratings
835
23
15
17
15

Can’t wait for the next chapter!

By Mikeytrustme - May 12 2020
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Great podcast for brand builders and marketing! Scott really gets you motivated to get up and chase after your dreams! I have learned so much from the show and am excited to continue through the next chapter! Thanks for all your your help Scott! Truly appreciate everything you do 🙏

Awesome Podcast!

By Wgt20 - Mar 12 2020
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I listen to many podcasts about e-commerce and starting my own online business. I have to say that The Amazing Seller is one of my absolute favorites! Scott breaks everything down into easy attainable steps and genuinely wants you to take action and succeed!

iTunes Ratings

905 Ratings
Average Ratings
835
23
15
17
15

Can’t wait for the next chapter!

By Mikeytrustme - May 12 2020
Read more
Great podcast for brand builders and marketing! Scott really gets you motivated to get up and chase after your dreams! I have learned so much from the show and am excited to continue through the next chapter! Thanks for all your your help Scott! Truly appreciate everything you do 🙏

Awesome Podcast!

By Wgt20 - Mar 12 2020
Read more
I listen to many podcasts about e-commerce and starting my own online business. I have to say that The Amazing Seller is one of my absolute favorites! Scott breaks everything down into easy attainable steps and genuinely wants you to take action and succeed!
Cover image of Rock Your Brand Podcast

Rock Your Brand Podcast

Latest release on May 29, 2020

Read more

How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!

Rank #1: TAS 532 - Ask Scott #166 - How to Build a Brand Around One Product?

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How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing!

Customer service matters!

When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode!

Getting a brand off the ground and running.

What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode!

Why you need to build an email list.

Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott shares his thought of the week.
  • [7:15] Question: How can I market my homemade product?
  • [14:00] Why it’s important to build an email list.
  • [16:10] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Jun 22 2018

17mins

Play

Rank #2: TAS 494: 12 Months to $100k Profit Selling 3 Products (Simplified Process)

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What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it!

How an email list can make your brand valuable.

As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode!

Social media can give your brand depth and reach, use it!

Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out!

Make sure you are creating a pleasant customer experience!

Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode!

Why you should find three products that work together.

One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott launches into the 6 components necessary to build a real business.
  • [9:00] Why you need to niche down into a sub-market and drive traffic to your brand.
  • [12:00] How building an email list will help your brand succeed.
  • [15:00] Using social media channels can support your brand.
  • [18:00] Think through your customer experience strategy.
  • [20:00] Why it’s important to focus on three products that go together. Map it out!
  • [23:00] Scott recaps all 6 components.
  • [26:00] Mapping out the simplified process and the 10x10x1 strategy.
  • [31:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Mar 26 2018

33mins

Play

Rank #3: TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers)

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How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode!

Counting the Cost

Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller!

Racking Up Sales

Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!

What is YOUR PPC Strategy?

When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode!

Test Your Price Point

Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris reads the email for this Hot Seat session.
  • [7:00] Make sure you understand your costs!
  • [15:00] How to get SALES and get ranked.
  • [24:00] The consistency of demand.
  • [27:00] PPC impressions.
  • [31:00] Scott talks about a successful keyword strategy.
  • [36:00] Testing the price point.
RESOURCES MENTIONED IN THIS EPISODE

Jun 26 2017

45mins

Play

Rank #4: TAS 504: Lessons from Being the “Dumbest Guy” in The Room (HUGE Advantage)

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When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel like extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode!

Make sure you take the time to learn from others!

What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners!

The only thing holding you back is you.

What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode!

Why you need stretch goals.

When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had

you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it!

Don’t give up!

As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should get in on the Product Discovery Bootcamp!
  • [6:00] Scott and Chris talk about learning from successful business leaders.
  • [10:00] Scott talks about going to his first training program.
  • [12:30] The only thing holding you back is you!
  • [15:00] Growth isn’t linear, it’s leaps and jumps.
  • [18:30] Why you need a stretch goal.
  • [21:30] Don’t do what everyone else is doing!
  • [26:30] Yes, pay attention to your competition but make sure you stand out.
  • [31:30] An eye on the future and building a business independent from Amazon.
  • [40:30] Why it’s helpful to get an outside perspective on your business.
  • [45:00] Don’t be afraid to pivot.
  • [50:30] Keep moving, and don’t give up.
  • [53:30] Why masterminds are so powerful.
RESOURCES MENTIONED IN THIS EPISODE

Apr 18 2018

57mins

Play

Rank #5: TAS 441: PL Part 2 - The 3 Step Formula for Finding Products and the 10x10x1 Strategy

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How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode!

Product Discovery

The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode!

Product Criteria

Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria.

  • A product that serves a market.
  • A product that retails for $19 - $45 or more.
  • A product that is lightweight and less than 2lbs.
  • A product that has less than 200-300 reviews.
  • A product that sells at least 10 units a day.

If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more!

How to validate a potential product.

Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more!

The 999 Trick

Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why you should find products that serve a market.
  • [7:00] Scott gives a brief overview of the three step formula.
  • [9:00] Step #1: Product Discovery.
  • [17:00] Scott and Chris tell a story of product discovery.
  • [27:00] Why using Ebay and Amazon is helpful in validating products.
  • [35:00] Step #2: Product Criteria. What makes a good product?
  • [42:30] Scott breaks down the 10 x 10 x 1 strategy.
  • [45:00] Digg in one level deeper to find products!
  • [49:30] What is the 999 trick?
  • [55:30] Step #3: Product Validation.
  • [1:05:00] Chris provides some closing thoughts.
  • [1:10:00] Scott recaps all three steps.
RESOURCES MENTIONED IN THIS EPISODE

Nov 22 2017

1hr 14mins

Play

Rank #6: TAS 384: Top TAX MISTAKES to Avoid and How to Run Your Amazon Business Correctly with Josh Bauerle

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Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode!

How Important is Bookkeeping?

It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode!

How Should You Pay Your Taxes?

So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it!

Why You Should Set Up An LLC

Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode!

Navigating Sales Taxes

One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Josh Bauerle joins the podcast.
  • [4:30] Josh talks about the necessity of good bookkeeping.
  • [11:00] Why you need to have a separate bank account for your business.
  • [17:00] Can you use product inventory as a tax deduction?
  • [20:30] Why should you pay quarterly taxes?
  • [22:00] A great tip for projecting your quarterly taxes cost.
  • [28:30] How do business entities work?
  • [31:30] Why you should set up an LLC.
  • [47:00] Josh and Scott discuss the role of sales taxes.
  • [55:00] Josh talks about the exciting service that he is developing for FBA Seller!
RESOURCES MENTIONED IN THIS EPISODE

Jul 12 2017

1hr 1min

Play

Rank #7: TAS 558: NEW Way To Source Products Not Using ALIBABA (More Products and More Profits)

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Are there methods and connections out there on the marketplace that can enable ecommerce sellers to move away from gatekeepers like Alibaba? What is the best way to make those connections? On this episode of The Amazing Seller, you’ll hear from special guest and product sourcing expert Nathan Resnick. In his conversation with Scott, Nathan opens up about his background in the ecommerce industry, how ended up in China, what channels are available to sellers like you, why he created his company, Sourcify, and much more! Don’t miss a minute of this engaging episode featuring Nathan!

How a white guy ended up in China.

Nathan Resnick had no idea that a year-long visit to China while in high school would set him on the path to becoming a product sourcing expert in the ecommerce industry. Pulling the thread of curiosity, Nathan went from an average student in America to full cultural immersion on the streets of Beijing, China. Visiting the markets there and discovering the type of craftsmanship when into the products ignited a spark in Nathan that he fanned into the flame of entrepreneurship. To hear more about Nathan’s story and what he learned from his experiences in China, make sure to check out this fascinating episode, you don't’ want to miss it!

Don’t be afraid to shop around!

If you are at the stage of building your ecommerce business where you are looking for ways to save on your production costs, consider looking for a new supplier! You might not want to rock the boat once you’ve found a solid supplier and that’s understandable, but you need to know that there are some amazing options out there. Why not explore the options and diversify your supply chain? If you’ve heard it once from Scott, you’ve heard it a thousand times - make sure your business isn’t dependent on one channel, product, or supplier for your success! To hear more about shopping your product around to reputable suppliers, make sure to listen to this episode of The Amazing Seller!

The 3 pillars of a valuable supply chain.

Did you know that a valuable supply chain can be broken up into three aspects? It’s true! On this episode of The Amazing Seller, you’ll hear from Nathan Resnick as he shares the three pillars of Sourcify’s successful supply chain. Here are the three pillars of a valuable supply chain;

  1. Price
  2. Lead time
  3. Quality

While it’s extremely difficult to piece together a supply chain that hits all three pillars, it’s not impossible! Find out how Nathan and his team can help sellers like you hone in on a supply process that can take your business to the next level of growth!

Why you should check out Sourcify.

Are you ready to take your ecommerce brand to the next level? What will you do to get your brand in the best position for growth? One of the best resources in the marketplace right now for ecommerce entrepreneurs is Sourcify. Nathan and his team at Sourcify are hard at work to make life easier for sellers like you in a multitude of ways. From clear cut timelines to a streamlined production process, the factories that work with Sourcify are vetted and ready to take whatever you can throw their way! Hear more about the story of Sourcify and why you should check them out by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Nathan Resnick joins the podcast and shares his ecommerce background.
  • [8:15] How did Nathan end up in China?
  • [13:00] Nathan talks about sourcing products outside of Alibaba.
  • [26:00] The three factors of product production.
  • [28:00] Why ecommerce leaders need to think about factory capacity.
  • [31:00] Is it worth it to investigate cheaper production options?
  • [33:15] What is the Sourcify process of getting a product rolled out?
  • [35:00] Who should work with Sourcify?
  • [39:00] What you need to know about Chinese tariffs.
  • [44:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Aug 22 2018

47mins

Play

Rank #8: TAS 422: The 12 Month Plan to Build a $100k to $300k per year Business (Profit)

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What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode!

Begin With the End in Mind

It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward!

The 10 x 10 x 1 Strategy

What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!

It’s Not Just Theory, it WORKS!

Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode!

You Need to Get Paid

Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Start with the end in mind.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [17:00] Scott talks about the success he’s had with his brand.
  • [22:00] Don’t forget to include yourself as a business cost!
  • [26:00] Five takeaways from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Oct 09 2017

33mins

Play

Rank #9: TAS 473: NEW Product Discovery 24 Hour Challenge (3 Action Steps)

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Do you ever find yourself in a lull wishing an opportunity would come by jumpstart something in your life to get you working toward your goals? On this episode of The Amazing Seller, Scott shares a helpful challenge he’s put together to help sellers like you find that spark to get things moving. Use this opportunity to put away any lingering excuses and reach toward that dream of building a successful and thriving ecommerce business. If you are ready to put in the work and take the next step on your journey, make sure to listen to this episode and follow through with Scott’s challenge, you won’t regret it!

Do you want to sell a product or start a business?

What is your goal with selling on ecommerce platforms like Amazon? Do you want to make some side income and bring in a good chunk of change here and there or do you want to build a growing and thriving ecommerce brand that can bring you massive profits? On this episode of The Amazing Seller, Scott challenges sellers like you to really take a moment to consider what your goals are and to evaluate if your approach is helping you reach your goals. This 24-hour challenge could be just what you need to take your efforts to the next level. Make sure to listen to this engaging episode!

Start your touch list!

Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach and how you can get a good grasp on a solid product list today! Scott teaches the concept of the “Touch list,” this is an exercise where you grab a pen and paper and write down all the products that you are touching or have within arms reach, right now. Once you’ve completed that exercise, you’ll have a good place to start your product research. To hear more about the touch list and additional ways to build a good list of products that will succeed, make sure to listen to this episode!

Explore and validate niche markets.

How do you find a submarket that will support and embrace the product you’ve chosen to move forward with? Do you just hope one will materialize or do you make market validation part of the discover mode? On this episode of The Amazing Seller, Scott reveals how sellers like you can drill down and research niche markets. By taking this extra step to validate niche markets through social media sites like Facebook and YouTube, you’ll put your new product and brand in the best position to succeed. To hear more on this critical step, make sure to listen to this episode!

Get in the right mindset to succeed.

The bad news is that it is getting harder to launch an ecommerce brand, but the good news is that if you cultivate the right mindset, you’ll find success! On this episode of The Amazing Seller, Scott takes the time to go over why he believes it’s vital for sellers like you to shift your mindset and adopt a new perspective. If you can embrace what Scott has taught through this 24-hour challenge, you’ll have all the tools you need to explore and validate products left and right. Don’t miss a minute of this informative and eye-opening episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Do you want to sell a product or start a business?
  • [8:30] Action Step #1: Discovery Mode. 
  • [13:00] Action Step #2: Find broad markets represented in your product list.
  • [19:00] Action Step #3: Validation drill down, choose one or two markets to explore.
  • [26:00] Helpful questions to ask yourself as you build your brand.
  • [31:00] Getting into the right mindset to succeed.
  • [33:30] Do this challenge, you won’t regret it!
  • [34:30] Special TAS announcement.
  • [37:30] Scott recaps all three action steps.
RESOURCES MENTIONED IN THIS EPISODE

Feb 05 2018

39mins

Play

Rank #10: TAS 453: How To Start Selling on Amazon with Zero Money and Profit FAST!

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Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started!

Taking the leap to get started on a new project.

What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode!

Honesty and integrity go a long way!

What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode!

Where to start connecting with local businesses.

If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode!

Helping others get started on Amazon can make you hungry for success!

What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Kathleen to the podcast.
  • [6:00] Kathleen shares her story and how she got started selling on Amazon.
  • [9:00] What was it like competing in the health supplement space on Amazon?
  • [11:30] How the idea came to Kathleen to start consulting with other sellers.
  • [16:30] How can people get started consulting with brick and mortar stores?
  • [20:30] What should new consultants charge when starting out?
  • [23:30] Kathleen talks about turning away some clients.
  • [27:00] How does Kathleen help a seller get their account setup?
  • [31:30] The difficulty of convincing sellers to use Amazon’s platform.
  • [38:30] Kathleen talks about the team she has built.
  • [41:00] How you can connect with local business owners to help them sell their products.
  • [43:30] Kathleen talks about the desire to start her own brand.
  • [48:30] How to connect with Kathleen.
  • [56:00] Closing thoughts from Kathleen.
RESOURCES MENTIONED IN THIS EPISODE

Dec 20 2017

59mins

Play

Rank #11: TAS 771: (Must Listen) My Prediction For Amazon and Online Business in 2020 

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What is it going to take to build and sustain a successful ecommerce business in 2020? Is there still any hope for budding leaders who are considering launching an ecommerce business in the New Year, or is it time to consider a different industry? On this episode of The Amazing Seller, you'll hear from Scott as he opens up about his ecommerce predictions for 2020, explains how to build a thriving ecommerce business, obstacles to watch out for, and more helpful insights. You'll want to have your pen and paper ready for this informative episode! 

Don't count on the old way! 

The old way of building and launching an ecommerce business around a popular item like fidget spinners are quickly disappearing. As more and more people flood the ecommerce industry, many are wondering what the best way to build an ecommerce business is as we enter 2020. While Scott has his approach, the truth is - building an ecommerce business is going to take time, patience, and dedication. Are you ready to give it all you have? Tune into this episode of The Amazing Seller to learn more about Scott's tried and tested approach, you don't want to miss it! 

Building a future-proof business in 2020

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It isn't very smart to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Diagnostic questions to ask yourself

If you want to sell your product on Amazon in 2020, Scott has come up with several helpful questions you can ask yourself to see if you are ready. These questions are designed to help you think through your strategy and see if it is really up to par as you move into the new year. 

  1. How do you plan to sell your product? 
  2. How will you compete with other sellers with the same product? 
  3. How will you drive external traffic? 

Yes, Scott is giving you homework, but if you take the time to answer these questions, you'll see if you are on a strong foundation for your ecommerce business heading into 2020 or if you need to make adjustments. It's time to dig deep and plan ahead - but don't worry, you are not alone. The TAS community was designed for sellers like you who need people in their corner to keep going. Listen to this episode of The Amazing Seller as Scott expands on methods you can use to make 2020 a successful year for your ecommerce business!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Changes in the ecommerce marketplace. 
  • [8:40] Why the old way of building an ecommerce business is DEAD. 
  • [11:50] What are you waiting for? Validate your niche market! 
  • [15:00] Amazon is going to make it harder for new sellers to succeed. 
  • [20:00] Watch out from gurus who encourage you to put all of your eggs in one basket! 
  • [24:00] Scott recaps his predictions for Amazon and ecommerce in 2020. 
  • [27:00] What does it take to succeed as an ecommerce business in 2020. 
  • [30:30] Key questions you need to ask yourself. 
  • [33:00] Why Scott is a bad teacher for people who don’t want to work or have patience. 
  • [39:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Jan 01 2020

41mins

Play

Rank #12: TAS 550: Ask Scott #172 - Are There Any Private Label Products Left to Sell on Amazon FBA? Where do I Find Them?

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How is your progress coming in your ecommerce business? Are you hitting your stride and looking for ways to take it up a notch or are you struggling? Wherever you are on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares why you need to check out the PACE miniseries, his thought of the week, and as always - his answer to a question submitted by a TAS follower like you! Don’t miss a minute of this engaging episode!

Get back to the basics.

Where are you struggling or stalling in life or business? Have you identified the problem area? What steps are you going to take to get back on track to accomplish your goals and your vision for success? On this episode of The Amazing Seller, Scott shares his thought of the week and how it can help you find your way back to the level of growth you’ve always wanted. According to Scott, it all comes down to getting back to the basics. Seriously, it can be that simple! Think back to what led you to progress this far and consider revisiting those same building blocks. Hear how this helpful advice has played out in Scott’s life by listening to this episode!

Don’t despair, there is still a ton opportunity out there!

Scott often gets the question if there is still an opportunity left in the ecommerce space and Private Labeling, in particular, to go out there and carve out a profitable brand. His answer is that there is still a ton of opportunities out there if you know where to look and how to build your business! Using the time-tested TAS method, sellers like you can go out there and find a market that will support not only one product but a whole suite of products! To learn more about the TAS approach that Scott and his team have developed, make sure to check out the resources section at the end of this post!

How you can use a “Touch List.”

What is a “Touch List” and how can it help you develop a great list of categories to start researching? A touch list is a list of the products and markets in your life that you interact with on a regular basis. Take a notepad and start writing out which products you use day in and day out. This will give you a great starting point when it comes to beginning your product research process. Find out more about using a touch list and what it takes to find a product and marked that will make your brand profitable by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should check out the PACE miniseries.
  • [4:45] Scott’s thought of the week; back to basics.
  • [10:00] Question: Are there any Private Label products left to sell on Amazon FBA?
  • [11:30] What is the “Touch List?”
  • [15:30] Look for a market first!
  • [17:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Aug 03 2018

18mins

Play

Rank #13: TAS 587: (Update) TOP 7 TOOLS for Amazon and Ecommerce Business

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What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode!

Tools you can trust.

If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller!

Automate your tasks to free up time.

Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode!

You don’t have to be an accounting expert.

Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources!

Utilizing freelancers when the time is right.

Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The challenges of endorsing a tool.
  • [6:30] Scott and Chris talk about why they love using Jungle Scout.
  • [13:30] The guys share their experience using Ignite.
  • [19:30] Why Clickfunnels & Giveaway Boost is so helpful.
  • [23:40] How ConvertKit can help sellers like you.
  • [27:45] Make sure to check out this free tool, Google Drive!
  • [31:00] Let Fetcher take care of your accounting needs.
  • [36:00] Scott shares the benefit of using TaxJar.
  • [39:45] How to accelerate growth with freelance services.
  • [44:45] Scott recaps his top seven tools and closing thoughts.
RESOURCES MENTIONED IN THIS EPISODE

Oct 29 2018

46mins

Play

Rank #14: TAS 515: My 22 Year Old Daughter (Speaks OUT) and Shares Lessons Learned Over The Years

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What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis!

Watch out! Children are more perceptive than you may think!

Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode!

Looking for ways to serve people.

One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world!

How to get started in any market.

If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.

  1. Figure out who your target audience is.
  2. Observe and study your competition. What works for them? What doesn’t?
  3. How can you improve on your competition's approach?
  4. Go deep with your product/service and how it helps your customer.

These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it!

The influence and impact that parents can have on their children.

Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes his oldest daughter, Alexis to the podcast.
  • [5:30] Alexis talks about her early introduction to entrepreneurship.
  • [13:00] What was Alexis’ early career like?
  • [18:30] Alexis talks about trying her hand at retail arbitrage.
  • [27:00] How working with a youth group has impacted Alexis.
  • [33:30] Scott talks about launching his photography business.
  • [44:30] Alexis talks about her future and why she's excited about the possibilities.
  • [50:30] What does it take to get started in any market?
  • [54:30] How parents can influence their children.
RESOURCES MENTIONED IN THIS EPISODE

May 14 2018

58mins

Play

Rank #15: TAS 538: Ask Scott #168 - I'm Running Out of Stock (How to KEEP My Keyword Rankings? + Winning in LIFE and Business

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This is it, it’s time for another session of Ask Scott here on The Amazing Seller podcast! Are you ready for your weekly dose of excitement and enthusiasm? What are you waiting for?! On this episode, you’ll hear from Scott as he shares some exciting news about a new TAS contest, what he’s been thinking about lately with his thought of the week, and the answer to a question from a TAS follower like you! Jump in for this short but powerful episode, you don’t want to miss a minute!

A new TAS contest, get the details!

Don’t miss it!! There is another TAS contest that you can enter and possibly win access $3,000 of valuable TAS content. What are the details? If you win, you’ll get a scholarship to the Private Label Classroom, Product Discovery Bootcamp, and TAS Breakthrough U which includes a monthly coaching call with Scott and Chris. Scott has also included some valuable runner up prizes that will be well worth it as well! How do you sign up? Easy! Just go to the contest link included in the resources section at the end of this post!

Look for the good!

Let’s face it, our culture has conditioned us to only focus almost exclusively on the negative aspects of our situations. That can lead to a depressing and demoralizing outlook on life! What’s the solution? How can you go against the grain and find a way to not only survive but thrive!? According to Scott, it all comes down to changing your perspective, commit to finding the good in whatever situation you find yourself in, it’s that easy! Don’t give in to the negative aspects whatever has happened, choose to find the good. To hear how Scott has let this wisdom play out in his own life, make sure to listen to this encouraging episode of The Amazing Seller!

What to do when your inventory starts to run low.

What should you do when you see your product inventory start to run low? What steps can you take to preserve your keyword ranking? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways you can prepare for this likely scenario. First off, Scott stresses how important it is to avoid running out of inventory as much as possible, you don't’ want to slow that momentum! If you do run out of inventory, Scott suggests going out with a BANG! Keep up your sales and make sure Amazon knows that you can serve their audience effectively. When you get your product back in stock, Scott suggests aggressively ramping up your PPC efforts and spiking your sales by driving your email list to the product listing. To hear Scott expand on these tips and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A special TAS contest announcement.
  • [6:30] Scott’s thought of the week.
  • [10:45] Question: I'm running out of stock, how do I keep my keyword rankings?
  • [16:15] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE

Jul 06 2018

17mins

Play

Rank #16: TAS 780: The $100k PROFIT Roadmap In 12 Months (Updated)

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If you could have a guaranteed income for the next year, within reason, how much would you like to have? When most people think of how much they’d need to live comfortably, they respond by saying they’d need at least $100,000 for the year. Scott is here to help sellers like you find out what you need to do in order to reach $100,000 in annual income each year with your ecommerce business. There is no get rich quick scheme at work here - Scott has simply figured out a helpful approach that can get you to the number you need to sustain your business. Have pen and paper ready, you’ll need it for this informative episode of The Amazing Seller! 

Find your niche market! 

Is it easier to appeal to a wide market or a narrow one? While it may seem like a good idea to go broad and appeal to as many people as possible with your ecommerce brand, the truth is - it is better to go narrow! As you build your brand, remember - you have more control and a closer connection when you have a specific customer avatar in mind. When you know who you are selling to - you will be more accurate in your messaging and with your product. To learn more about the value of finding your niche market, make sure to listen to this episode of The Amazing Seller! 

Chunk it down

Time and time again, Scott encounters people who are interested in making a lot of money but who aren’t willing to put in the work. While the idea of building a robust and successful ecommerce business can seem daunting, the truth is - once you take the time to chunk it down, it makes sense. On this episode, you’ll hear from Scott as he walks sellers like you through his process of getting to $100,000 in profit you can use as income in your business. Pay close attention, Scott has some key insights that you don’t want to miss! 

It’s all about traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of attracting traffic to your home base. For too long, sellers have been focused on using platforms like Amazon to drive sales and sustain their business - now is the time to invest in your own assets and grow your brand outside of Amazon. If you are ready to put in the work, Scott has the blueprint you need to bring in traffic and make your brand profitable. Listen to this episode of The Amazing Seller to get all the details! 

Work smarter, not harder! 

What does it take to build a brand that can go the distance? While many sellers are convinced that it takes a ton of planning and luck to succeed, it really just takes hard work. Did you know that there comes a point in the life of every brand where you have to decide if you are going to work more efficiently or work on production? What if you decided to work smarter rather than harder? What if your brand could bring in passive income? Tune into this episode of The Amazing Seller to learn more from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Why you need to increase your profit margins. 
  • [8:30] Breaking down the numbers. 
  • [12:30] Using affiliate offers to bring in revenue. 
  • [15:00] How to leverage traffic to make money! 
  • [18:40] Scott goes over his plan to reach $100,000. 
  • [27:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Jan 22 2020

29mins

Play

Rank #17: TAS 823: Coffee Talk - Starting From Scratch in 2020 - Ask Scott Session #256 

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What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss! 

Attention is the new currency

Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller! 

Become known as a giver! 

Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller! 

Video works wonders 

What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more! 

Don’t let fear hold you back! 

Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] What Scott is up to these days. 
  • [7:45] How Scott would start an ecommerce business from scratch. 
  • [11:45] Why grabbing your target market’s attention is so important. 
  • [14:45] Provide value! 
  • [20:30] Every time you start a new brand, act like you are starting from scratch. 
  • [29:00] Planting seeds in your market. 
  • [34:00] Create content consistently. 
  • [35:30] Leverage videos to expand your reach. 
  • [43:00] Getting over your fear of being the face of your brand. 
  • [47:30] How to launch a book for your brand. 
  • [51:30] Why Scott loves talking about reaching new audiences. 
  • [57:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

May 01 2020

1hr

Play

Rank #18: TAS 431: The Proven Plan to WIN Customers for LIFE and Help Grow Your Business Forever

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What does it take to secure and build off of a loyal customer base? How can sellers like you gain traction and develop a solid positive reputation? On this episode of The Amazing Seller, you’ll hear from Scott as he shares several stories that will help you gain a good perspective on what it looks like to deliver top level customer service. Scott also explains what some of the companies that he interacted with did wrong and how you can avoid their mistakes as you connect with customers. If you are ready to take your ecommerce business to the next level, make sure to catch this informative episode!

Attitude Matters!

Do you love your job? Seriously? Do you enjoy starting your own ecommerce business? What part of the endeavor lights you up and excites you? Can you tap into that excitement in a way where it translates to your interactions with customers? On this episode of The Amazing Seller, Scott explains why attitude is a crucial factor that can have huge implications for your business. If you don’t love to interact with and settle customer service inquiries, it might be best to contact that aspect out to someone who can do it well. If you hate interacting with customers or you find it bothersome, it will show up in how you serve them! Learn more helpful insights from Scott on this episode!

Communication is Key

Don’t you hate it when you expect to hear from someone and all you get is silence? That’s the worst! You feel like you’ve been taken for granted or just simply ignored. That’s the last thing you want your customers to feel, as a business owner. On this episode of The Amazing Seller, you’ll hear from Scott as he describes why communication is vital to the healthy growth of your brand. When a customer has a problem or if their purchase will be delayed, make sure you communicate with them right away! If you communicate and go the extra mile for your clients, your reputation will be better for it in the long run. Hear more about this topic from Scott on this episode!

Impress the Customers You Already Have

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to illicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component to a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s stories and find out what to do and what not to do when it comes to taking care of your customers!

Guard Your Reputation

In the marketplace today, few things are a valuable as your reputation. If you make a wrong move, your brand might be blasted on Twitter and it might end up going viral! That’s the last thing that you want to have happen. So how do you ensure your reputation stays solid? Put the customer experience at the center of your business model. Have a clear idea of what the customer will experience from beginning to end as they engage with your brand. For more practical action steps regarding this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s pool story.
  • [9:30] Attitude matters!
  • [11:30] Don’t forget to communicate with your customers.
  • [23:00] Take care of the customers you have.
  • [25:30] Scott’s story about getting medical care for his dog.
  • [36:00] Showing that you care for your customers can make a huge impact.
  • [39:00] Having the wrong people in key positions can damage your reputation.
  • [40:30] Guard your reputation on Social Media.
  • [42:00] Scott’s story visiting a local bar.
  • [44:00] Scott recaps a couple takeaways.
RESOURCES MENTIONED IN THIS EPISODE

Oct 30 2017

48mins

Play

Rank #19: TAS 758: (BBS1) Niche Selection + Market Validation (Part 1 Brand Building Series)

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Are you struggling to figure out how to reach more people with your brand? Would you like to up your income so you can start thinking about the next phase of growth? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he kicks off his Brand Building Series. Scott covers how to explore and validate a niche market, what it takes to monetize your brand, how to identify key opportunities in your niche market, and so much more. You’ll want to pay extra close attention to this informative and helpful episode - don’t miss it! 

What do you bring to the table? 

Did you know that one of the best ways to succeed as an ecommerce business owner is to focus on what comes naturally? It’s true! Do you love hunting or traveling? What about fishing or sharing beauty tips? Consider taking something you are good at or have an interest in and use that to your advantage as a business owner! What is the one thing that most people know you for? Tune into this episode of The Amazing Seller to hear from Scott as he explains how to find the right niche market for you! 

Exploring a niche market’s potential 

Beyond your interests and abilities - you need to make sure that the niche market that you chose to explore is one that supports your business as it grows. Are there other products in your niche market that you can review and partner with other influences and brands to sell to your following? If the niche market you’ve identified doesn’t have the capacity to support your brand as it grows - it’s time to start exploring an alternative market. Learn more from Scott about identifying a sustainable niche market and more by listening to this episode of The Amazing Seller! 

The possibilities are endless! 

From partnering with other influencers to creating your own white label products, if you do your research well - the possibilities for brand building are endless! In many ways, it’s like building a house - you want to start with a solid foundation - if you don’t get that right, the rest doesn’t really matter. Scott doesn’t just want to help you get started; he wants to help you succeed. Learn from Scott’s time tested lessons and have pen and paper ready for this eye-opening episode, you are going to need it! 

Take action and get started

Let today be the start of your journey – borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist – put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business – you are the person who can make it happen! Remember – the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Choosing the right market. 
  • [7:30] Exploring and identifying niche markets. Do a personal inventory! 
  • [18:00] Scott describes his experience recording his audiobook. 
  • [21:20] How to find your niche market. 
  • [23:40] Validating market potential. 
  • [29:10] Can you monetize your brand? 
  • [32:00] Open your eyes to the opportunities that surround your niche market. 
  • [36:45] You don’t have to have it all figured out to get started! 
  • [38:15] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Dec 02 2019

42mins

Play

Rank #20: TAS 429: How to Use Product Research Data to Confirm Good Product Selection (Coaching Call)

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Do you ever find yourself looking over product research data, convinced that what you are seeing it too good to be true? Have you returned to that same product data a day or two later to find that it has changed significantly? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they breakdown data provided by a TAS follower like you! The guys go over the data, explain what they see, discuss reasons why the data may have changed, why the product is still a good investment, and so much more! You don’t want to miss out on this informative and helpful episode!

Why You Might See Conflicting Product Sales Numbers

When you are conducting your product research and looking at the sale numbers, you might see different results between searches. What is the cause of these different results? On this episode of The Amazing Seller, Scott and Chris go for a deep dive and examine all of the angles. The ensuing results may be caused by one seller opting for a more aggressive PPC campaign. Other variables include updates in the algorithm by the search engine. If you’d like to hear further explanations for these differences, make sure to listen to this episode as the guys expand on these ideas and more!

Don’t Forget to Double Check Your Numbers

If you come across product sales data that seems like an untapped gold mine, use caution and a healthy dose of skepticism! Ask yourself a few questions and consider doing the search again to make sure you are seeing the data correctly. On this episode of The Amazing Seller, Scott and Chris go over data supplied by a TAS follower like you. The guys go on to explain why it's important to not get your hopes up over a few pieces of data. Take the time to listen to the totality of this episode as both Scott and Chris take their time and walk through how to interpret search results. You don’t want to miss it!

Use the Same Keyword Search Phrase Every Time

As you build up your brand and expand in the ecommerce business realm, you no doubt, have come across helpful tips that have saved you valuable time and resources. Don’t brush past topics and steps you think you’ve covered before, take the time to slow down and pay attention to new tips that could make all the difference. On this episode of The Amazing Seller, Scott and Chris carefully go over product research data and give helpful tips that have the potential to save you time and money. The guys explain why using accurate search terms when conducting product research is vital to predictable results. Don’t miss this episode as they expand on these insights and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Chris dive into product data.
  • [8:30] Why is there a discrepancy with the sales numbers?
  • [11:00] If the data is too good to be true, make sure to double check.
  • [16:00] Make sure you use the same phrase every time you search for data!
  • [19:00] Scott gives a recap of what they’ve covered.
RESOURCES MENTIONED IN THIS EPISODE

Oct 25 2017

22mins

Play

Creating Video Content and Leveraging Platforms + SIMPLIFY Process (Friday Jam Session)

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Today I’m going to share a few highlights from our latest Friday Jam session, and I couldn’t be more excited. It’s always one of the highlights from my week, and I enjoy hanging out with some awesome people and answering questions that will help them grow their businesses. If you want to be a part of our Take Action Crew head on over to takeactioncrew.com, it’s totally free, and you can join us every Friday to ask me a question or just hop on to say hello. I’d love to have you there. Let’s dive right in! 

Let’s Talk Live Streaming & Video Content 

My favorite part about Friday Jam sessions is that it always feels like there is a theme in regards to the questions. Even though it’s not planned at all. One of the most popular subjects this week was around live streaming and video content. So, I’m excited to answer a few questions that can hopefully help you if you’re looking to live stream or create video content. 

What You Need to Know About Live Streaming 

The first step to live stream is to decide what you need to learn to make it possible. For starters, you’ll need to know what type of equipment and software are essential to make it successful. You’ll also need to learn how to structure a live stream and identify all the different elements and steps you should take before you get started. 

My best advice on this subject would be not to overcomplicate the process. Once you decide what you’re going to speak about on your broadcast, just get started and don’t overthink it too much. It’s as simple as using your phone to record. It’s time to take the barrier to entryway down and just do it. People care most about the content that you’re creating, so don’t stress about the equipment and software too much. You can always get fancy later, but for now, just get started and create some traction. 

The Best Time to Start Creating Video Content Is Now 

If you’re already created a bunch of content on your website, start creating videos now. All you need is a tripod and the camera on your phone, and you’ll be ready to start recording.

The editing side of things doesn’t need to take a lot of time. In fact, I recommend keeping it real and raw. Just be yourself and get going! 

Give people the type of content they are coming to your website. And always be sure to create a hook at the beginning of each video to tell them why they are showing up to watch your video and why they should stay. It helps draw them in and give them a reason to keep watching after the intro.    

Note: If you’re already rockin’ and rollin' with the content side of things, you may want to take the video creation slow so you can keep building momentum writing content. However, it’s still good to get started now. It doesn’t matter if you only have a few people watching your video content. Eventually, people will notice that you’re committed. You’ll be surprised at how many people want to come along for the ride and support you along the way so you might as well start now! 

Get Started Creating Your Website Today 

I’ve received lots of questions about hosting platforms and when the best time is to launch a website. So, I’m going to answer a few of those below, and I hope they help you on your journey to starting your own website. 

Four Web Hosting Tips to Get Your Started 

I like to stick with what I know, so for me personally, I use Hostgator for all my websites. I am comfortable with the platform, and it's an interface I enjoy using, so there is no need to change a process that works so well for me.

  1. Buy Your Domain Independently - I never buy my domains directly from Hostgator. Instead I buy them through GoDaddy.  If you purchase a domain directly through your hosting provider it can be difficult to get it moved to another platform if the time ever comes when you want to switch. So just be sure to keep it independent so you can move it anywhere that you’d like. 
  2. Use a Separate Email Platform -  I’ve tried all the email platforms. For the best results, I use Convertkit. It’s super easy to use and has simple deliverability for your email subscribers if you’d like a free trial head over to brandcreatosr.com/convertkit
  3. Limit the Number of Tools You Use - It can be overwhelming with so many platforms vying for your attention. Keep it simple, clean, and easy to use. Just stick with the basics, and you should be set to go. 
  4. Opt For a Self-Hosted WordPress Site - This just means that you’ll work directly with a hosting website and download your WordPress site from there. It gives you total control over your site, and you can switch your hosting provider anytime that you’d like. 
When You Should Launch Your Website 

First and foremost, you need to commit to the market that you’re going into. Just start writing content and get started now. The most important thing you should focus on is the traffic and building out our email list.

You can always add lead magnets or products at a later date once you’ve got a decent amount of traffic coming in and people subscribing to your list.

The Power of Pinterest 

I have been loving Pinterest in the last few months. In fact, my daughter and I will be hosting a live training in a few days digging into the strategy we’ve implemented. When I first started using Pinterest, I wasn’t gaining much traffic because I wasn’t using an effective method. Since then, my daughter has come in and helped us out. Now we’re gaining traction like crazy. 

Our Pinterest training is currently in Brand Connect, however, since signups aren’t currently open we decided to go ahead and offer a pop-up workshop this coming week to teach you all about how to implement Pinterest for your business and how you can create evergreen content that will drive traffic to our website. 

In my opinion, there is a place for Pinterest in most businesses. Just just be sure to do your research before you start posting to make sure there are people searching for your niche within the platform. It’s a great place for “how-to” articles and recipes.

Keep in mind that if you opt to use a scheduler, it will slow your reach. And make sure you know what you want to be done first before you hire a VA or another software to help you. 

General Website and Email Questions  How to Bring in Additional Traffic to Your Website

Make sure that you don’t take on too many projects at once. Pick a couple of ways to drive traffic to your site and focus on those to start. If you’re making videos for Facebook, try and repurpose them for YouTube so you can get the most life out of them as possible.

Like I mentioned earlier, I recommend focusing more on Pinterest over Instagram. There is more engagement, and you’ll definitely see more traffic come to your site in the long run. 

 How to Grow an Email List for a Physical Product

You’ll need to start by grabbing people’s attention, who actually want a physical product. To find these people, I recommend doing a giveaway of your product or an accessory if you don’t have the physical product readily available. For example, if you’re selling a physical fishing reel, you could do a give away for a fishing pole.

I always give away something that can be purchased on Amazon and will just ship the winner their prize directly, so I don’t have to worry about the shipping cost. I would also recommend giving a discount code off your product for everyone who doesn’t win the giveaway, so they still feel like they got something out of it. 

Keep in mind that it may not be the best use of your time to build out an email list for a physical product. It takes a lot of time to nurture the list before you’re able to convince a large number of buyers to purchase your product. Check out Pinterest ads if you’re looking for another way to get the word out about your physical products. 

Benefits of the Yoast Plugin

It’s a great tool for people to use who are under the 25,000-page view mark. It’s good in the beginning to make sure you’re getting reassurance that you’re optimizing the best way possible. However, once we’ve gotten past that point with any of the brands we personally work on, we want to get past just checking boxes. 

How to Organically Rank in Google

We have two brands we’ve created within Brand Creators.  Within five months, we were getting between 8,000-10,000 page views on both sites. So you can rank fairly quickly if you follow a strategy. I would suggest getting started with Pinterest immediately to get traffic quicker, so you don’t have to wait a few months for organic Google traffic. But still, focus on blog content, so just do both side by side. 

Turn a Blog Post into a YouTube Video

It’s super simple. Create bullet points for the topics you want to cover. What is the message and lesson that is taught within the blog post? Always start with your hook and go over the number of points you want to cover after your intro. 

Don't create a script instead do it freestyle, so it comes across more natural. Map out the points but start your intro explaining what you’re sharing and get them started. If you’re cool with being on camera, just jump on and get started. You can do it!

As always I am here for you, I believe in you, and I’m rooting for you.

Now it’s time for you to take action and go rock your brand!

4 Take-Aways From Today’s Episode 
  1. Let’s Talk Live Streaming & Video Content (1:30)
  2. Get Started Creating Your Website Today (6:09)
  3. The Power of Pinterest (17:00) 
  4. General Website and Email Questions (27.18) 

May 29 2020

48mins

Play

RYB #834 Building The TOP Swimming Pool Content Website After Getting FIRED (Matt Giovanisci's Story)

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I had the opportunity to interview Matt Giovanisci, and I’m excited to share a few highlights from our interview with you. Matt started a niche website 15 years ago called Swim University, where he posts a lot of “how-to” content related to pool maintenance. 

I came across the website a while back and used it in a case study for Brand Creators Academy. I also mentioned Swim University, and it’s success in a recent podcast a few weeks ago. I received an email from Matt after the podcast was published, offering to come on as a guest to tell his story and answer any questions that I have.

I’m happy that he was able to join us on the podcast and can’t wait for him to share with you all the ins and outs of his business, how he’s found success, and a few things that didn’t work out so well along the way. 

Let’s dive right in and learn a few things from Matt about the process of how he got started and has since built multiple successful businesses. 

How Swim University Was Born 

Swim University has over 5 million visitors a year. As a seasonal website, we get over 1 million visitors each month between May-July and between 300,000-500,000 visitors during the other months of the year.

When I was 13, I got a job at a local pool supply store where I worked my up to become a manager before I graduated high school. 

Over the next several years, I worked for a couple of other pool supply companies before pursuing a job at a web design company. I had taught myself how to code and design websites, but after a few months on the job, I realized that’s not what I wanted to do, so I went back to the largest of the three pool companies I had worked at in the past and become their marketing director. 

Around this same time, I decided I wanted to build a website where I could teach people how to maintain their own pools. I knew all about affiliate marketing and AdSense, so I figured it was time to get started. I built the site for Swim University in 2006. I got a logo created to add to my site and still use the same one today.

At the time, I used an alias, Matthew Stevens, since I was writing all the articles myself and making all the video tutorials I included on my site. I had a job opportunity to work with Martha Stewert’s team on a project related to Swim University, and at that time, I decided to change my name on the site to Matt Giovanisci. My boss eventually found my site, and I was fired. 

I spent two additional years at another company (non-pool related) before they had to let me go due to the condition of the company’s financial situation. I knew it was coming a couple of months in advance and decided at that moment that I would make Swim University my full-time job if I did get laid off. It had been a side hustle for over seven years up until this point.

How Swim University Become Matt’s Full-Time Focus 

At the time, I was making around $10,000 or so a year from affiliate links and ads that I had on my site. Most of them were from pool companies and other related products that I had sold directly because I wanted to make sure all the content on my site was relevant to pool maintenance. 

 I was getting somewhere around 25,000 visitors a month, and my goal was to make $40,000 a year from Swim University. 

After I lost my job, I spent an entire year dedicated to growing Swim University. I focused on publishing content, creating YoutTube videos, graphic design, infographics, and dabbled in a few other projects along the way, and by the end of the year, I was making over $40,000 a year, and it’s just grown from there over the years.  

Matt’s Defining Take Action Moment 

I was in a band back when I had just purchased the domain for Swim University. At the time, I talked a lot about the website and how I was going to make it a huge success. After a couple of years, one of my friends in the band finally told me to stop talking about it and just go out and do it. He told me that he didn’t think I’d ever actually make it work.

I thrive off negative motivation, so this was just the fuel I needed to get started. I was shamed into starting Swim University in a sense. If I’m told I can’t do something or it’s a stupid idea, it gives me the motivation to see things through and prove that person wrong. So I’m grateful to my friend for giving me the drive I needed to finally get started.

My single guiding star is I will never work for anyone else ever again. I’ve come to realize that everyone has their own area of expertise, and for many managing a team isn’t one of them, and I just dont ever want to work under anyone ever again.

However, in the pursuit of working for myself, I’ve learned useful skill sets that would keep me from ever being unemployed in the future if I ever needed something to fall back on. 

Note From Scott: The skills that you’ve learned, whether in a previous job or learning to start your own business, can be used in future ventures.

Guiding Principles Matt Follows 

I’ve come to realize that in every venture I’ve taken on, I’ve had to learn new skill sets to get me to a level of success. For Swim University, I had to forcefully learn to create “how-to” content that goes above and beyond anything else out there. I’m not a natural-born business person have spent years learning how to improve my skills. I don’t ever do anything just to make money. Instead, I focus on things I enjoy doing and learning new things. 

By paying extra attention to details it makes my content stand the test of time. For me, the code for Swim University’s website was really important. I paid attention to all the micro details and created all the code myself. I wanted to make sure that everything was up to high-standards and creates a positive experience for anyone who visits. Every year, I go in and update the content to keep it fresh and up to date.

How I Create Content For My Website 

Personally, I enjoy editing content more than free form writing. When I have to sit down and write an article, I start by writing the first draft, editing it, and then going back in to add in-jokes, reorganize paragraphs to better fit the story arcs, and taking it to a whole new lever before I deem it complete. 

How I write content is similar to how I build a website and always pay attention to the micro details.

It took me many years to find someone to help write content for my website. I didn’t think anyone out there could write articles good enough for Swim University, especially if they didn’t have as much experience as me in the pool space. 

I now have an editor who manages all the content for Swim University, and I answer to her. She sets the rules. Our other team members include a videographer, graphic designer, and a customer service manager. I keep my team lean, and it works great for us. 

How I Get Eye Balls on My Content

One of the reasons Swim University does so well is because it’s fast and lean. I know how to format articles using the proper tags, how to do data schema, and have done the research to know what Google wants the data format to be like. 

I make sure to find a balance of giving the robots want they want while creating content that people will be interested in reading. 

If you want to have a successful business, make sure that you’re website is easy to load, maneuver, and the content is structured in a way that Google can easily read. 

The Most Important Elements of a Blog Post 

  • How quickly it loads (WP rocket is a great free plugin)
  • Basic Formatting (in my opinion popups are distractions and slow down a site) 
  • Each paragraph should be 2-3 sentences max
  • H2 tags should be descriptive and keyword friendly
  • The focus should be on answering a question and not the length of a post
  • Make it creative and entertaining to encourage people to keep reading

The fundamentals are most important, so there’s no need to go out and complicate things. My goal for every piece of content that I write is to make it bookmark worthy. I want it to be so good that someone wants to save it to read later or shares it with someone else. 

Matt’s New WordPress Plugin - Lasso 

I’ve been working on a new plugin that I’ve actually had on my own site for over four years. It makes it possible to select a specific keyword in your article and add an affiliate link to all instances of that particular keyword. It also allows you to create a display box that shows all the information for your affiliate products and makes them stand out.

Note from Scott: Head over to brandcreators.com/lasso to check out the details of Matt’s new plugin and all the awesome features it has to offer. 

Now is the Time to Get Started

If you have a business idea or something you’d like to try out, start now. You’ll learn as you go along, and at first, it’ll be a huge learning curve. But you’ll learn, grow and improve as time goes on. Stop measuring everything you do. Instead, be present and enjoy the moment. 

If you want to connect with me or check out any of my latest projects, head over to moneylab.co.

Wrap Up With Scott

Hopefully, what Matt shared with you today has left you feeling inspired and motivated to go out and take action. I love Matt’s story as it’s similar to mine in a sense. We both started out learning a trade and went out and used those experiences to go out and create something of our own.

When you take action you’ll see the best results and will improve new skill sets that you learn along the way. Remember, consistency pays off. It takes time but is definitely worth it. 

Always be in the present, be a giver and give it you’re all. Life is too short not to do something that you love and are passionate about.

Remember, I’m here for you, I believe in you and I’m rooting for you 

It’s time for you to go out and take action

Now go rock your brand!

4 Takeaways From The Episode
  1. How Swim University Was Born (9:04)
  2. Matt’s Defining Take Action Moment (26:45) 
  3. Guiding Principles Matt Follows Today (32:30)
  4. Now is the Time to Get Started (56:39)

May 27 2020

1hr 1min

Play

How We ADDED 4,343 Website Visitors Using FREE Pinterest Traffic

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What does it take to get people’s attention on Pinterest? How can you use strategies that will draw people in and keep coming back to your brand? If you are ready to put in the work and see your brand grow, you’ve come to the right place! I thought I had a good handle on my Pinterest approach but I was surprised to find that there were a few key factors that I was missing. Thankfully, my 24-year-old daughter shared her Pinterest expertise with me and now I get to pass on that information to you! Make sure you have pen and paper ready - you are going to need it for this informative episode! 

Why you need evergreen assets 

If you’ve been around the Rock Your Brand community for very long, you know that I get fired up about helping business leaders like you create a future-proof business. In my experience, one of the best ways to set up your business for long-term growth is by creating and cultivating evergreen assets. Evergreen assets are things like, a YouTube channel, an email list, an Instagram account, a blog, or a Pinterest account. While working with my daughter, Alexis, I learned that I was not using Pinterest to the fullest extent that I could - so she showed me how to up my game! Now it’s time to pass on some of those lessons and tips to you. 

Tips you can use to maximize your efforts on Pinterest 

Don’t leave all of your Pinterest strategies up to guesswork, learn how to make the social media platform work for you! Here are a few helpful tips that I’ve picked up recently - I hope you get some of the same great results that I did! 

  • Create a “Business account” on Instagram. 
  • Create 10 “Boards” with keywords. 
  • Add pins to the boards that aren’t just yours, pin resources to the boards. 
  • Create pins for your own blog posts and make them look fresh and new. 
  • Add pins to the bottom of each of your blog posts with an image that is a “Pinterest size.” 
  • Add pins to your “Best of” boards. 
  • Pins other people’s pins to your boards. 

To get a full breakdown of each of these tips that I’ve shared above, make sure to tune into this episode - you don’t want to miss a minute! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] My introduction to this episode of the podcast!
  • [2:00] Creating evergreen assets. 
  • [8:00] How I become a believer in using Pinterest to advance my brand. 
  • [10:30] Breaking down the numbers. 
  • [19:00] Tips you can use to make the most of your Pinterest efforts. 
  • [25:15] Recapping some helpful Pinterest best practices. 
  • [28:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 25 2020

29mins

Play

Help Mapping OUT My Business Plan and Steps To Take (Friday Jam Session)

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Are you ready to take your brand to the next level of growth? What do you need to focus on right now to get started? How do you push through the challenges and take action? If you need a little push in the right direction - you’ve come to the right place - it’s time for another Friday Jam Session here on the Rock Your Brand Podcast! On this episode, you’ll get to sit in on a Friday morning session of my Take Action Crew conversations - this is where I take on questions as they come to me live from followers like you! Make sure to learn more about the Take Action Crew in the resource section at the end of this post! 

Where do I start? 

Let’s face it - there is no perfect road map to life as an entrepreneur. Some leaders start their business early in their career, some take a few years to build up the courage to branch out on their own - that’s ok! The truth is, everyone has to decide when they are ready to flip that switch from inaction to action. If you haven’t taken that first step yet, what are you waiting for? There will never be a “perfect time” to start taking matters into your own hand - you just have to make that leap!

Finding the right partner

Have you considered taking the bold step of entering into a business partnership? What are some of the red flags you are looking for? Have you put together a pros and cons list yet? For many business leaders, there will never be the “right partner” they are better off calling the shots on their own. If you are considering entering into a business partnership I’d encourage you to take your time talking through the roles and responsibilities carefully. In much the same way you’d cautiously enter into a romantic relationship - a business relationship needs to be approached cautiously! 

What are you waiting for? 

I get it, there are a ton of reasons why now isn’t the best time to start your business - we are in the middle of a pandemic after all! When is the best time to start your business or that next project? If you wait until the conditions are just right, they will never come! From planning your next product to creating that next piece of content, you can’t let fear stand in the way. Do you have a game plan to move past the things that hold you back? What are you waiting for? Tune into this episode to hear more as I address tons of questions from leaders like you! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] My introduction to this episode of the podcast!
  • [1:30] Kate’s question: If I were to take action today, where do I start? 
  • [4:30] Advice for kids who want to start a business. 
  • [8:00] Building a business to sell. 
  • [11:30] How to find the right partner. 
  • [13:00] Niching down too far in your target market. 
  • [15:00] A few networking tips. 
  • [19:15] Planing for the future. 
  • [24:45] Start with a physical product first? 
  • [32:00] Just start creating content! 
  • [37:30] Is there a good way to find local suppliers?
  • [42:30] Why the Brand Accelerator Academy people are awesome. 
  • [47:45] Closing thoughts. 

 

RESOURCES MENTIONED IN THIS EPISODE

May 22 2020

48mins

Play

RYB 831: How Former School Teacher Built His SUCCESSFUL ONLINE Basketball Business (Collin Castellaw’s Story)

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Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw - a professional shooting coach turned digital content expert.

Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential. 

In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective! 

Providing value

What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more! 

Following the data 

Providing value and getting people’s attention is just the first step - next - how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode! 

The big take action moment! 

For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment - where everything changed - was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader - it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND
  • [0:03] My introduction to this episode of the podcast!
  • [5:00] I welcome my guest, Collin Castellaw. 
  • [7:00] Collin talks about his background. 
  • [14:00] How Collin created his YouTube channel and got started. 
  • [21:00] Looking at the data and optimizing an approach. 
  • [28:00] Process over products. 
  • [33:30] Collin’s big take action moment. 
  • [36:00] Video breakdowns of celebrity athletes. 
  • [41:30] The big project that Collin is really excited about. 
  • [52:00] Shifting from Shot Mechanic to Players TV. 
  • [55:30] Closing thoughts.
RESOURCES MENTIONED IN THIS EPISODE

May 20 2020

1hr 1min

Play

RYB 830: The ROAD to 26,178 Website Pageviews and First $200 Earned (NEW BRAND UPDATE)

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Are you struggling with getting your business off of the ground? What would it mean for your brand to get over 26,000 page views in one month? Does that sound too good to be true? It’s not! 

After a ton of hard work and modifications, my team and I have dialled things in just right on several brands that have led to some impressive results. I want you to get in on this and experience similar results with your brand! If you are ready - I’m ready - let’s do this! 

Evergreen assets 

When was the last time you got stuck fixing something at home and you turned to YouTube or Google to find the answer? Chances are high that you’ve done something like that in the last month or so. People and brands who create those resources for us to find when we are stuck have what we call “Evergreen assets.” Evergreen assets are resources that you create that someone will find helpful now or six months from now - they are evergreen. 

What kind of content can you prepare for your brand that will become an evergreen asset? Maybe for your brand that’s a checklist or an ebook that addresses a particular question or issue that people have in your target market. 

Answer common questions!

Another great way to make your brand stand out from the competition is by answering common questions that people have in your target market. Consider creating a video that compares the top five products made in your market - you could also create a series of comparison videos where you review products side by side. When you review products or answer common questions that people have in your market - you establish yourself as a trusted and knowledgeable source of information. 

Upping your Pinterest game

Does your brand have an active presence on Twitter? What about Facebook? When people think of social media they usually think of the big three, Facebook, Twitter, and Instagram but what about Pinterest? The advantage that Pinterest has over Facebook and the rest is that Pinterest isn’t dependent on a timeline - it centres on pins. You can create pins that people will pin to their Pinterest boards that will keep them top of mind and in front of them - that’s great for evergreen content! How can you use Pinterest to up your game and move past the competition? Tune into this episode to learn more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND
  • [0:03] My introduction to this episode of the podcast!
  • [3:15] Why build evergreen assets? 
  • [7:45] I break down how we got over 26,000 page views in one month. 
  • [11:30] Answering common questions in your market. 
  • [13:15] Comparing products. 
  • [16:00] Making the most of Pinterest. 
  • [25:00] How turning on ads can make you an income. 
  • [27:00] Recapping helpful content strategies. 
  • [29:30] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 18 2020

31mins

Play

RYB 829: Jam Session with Scott - Questions and Answers! 

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As we get into this new rhythm with the Rock Your Brand podcast, I wanted to welcome you to our Friday Jam Sessions. These sessions will feature content from our Take Action Crew conversations - if you haven’t signed up look for the link below. In this session, I go over some common questions about being the face of your brand and whether that’s a good idea or a good fit for everyone. The questions and answers come quick - make sure you have pen and paper ready, you’ll need it! 

Who is the voice or face of your brand? 

Have you decided who will be the face of your brand? What approach will they take? Are you trying to be the voice of authority or are you inviting people along for the ride? These are critical questions that business leaders like you should be asking yourselves! Don’t assume that people will just show up and start buying products or consuming content - you need to help them get there. You don’t need all the answers or to have everything figured out - it’s OK to learn along the way, people are understanding. 

No, you don’t have to be the face - but it helps! 

If you don’t want to be the face of your brand, ask yourself why that might be. Are you just timid and shy or do you have different reasons for avoiding being the face of your brand? There are some great reasons for deciding to keep your face and your story in the background but you need to have a face to the brand. In my experience, the more you own the brand and make it your baby, the more likely it is to take off and succeed! 

People need a connection - give it to them

You might be wondering - why all this talk about the face of the brand - does it really matter that much? Yes, it really does! Why do you suppose that brands like Progressive, Verizon, and Nike have spokespeople? People connect with people - not brands! Your brand will have a much higher chance for long-term success if you or someone else serves as the face of your brand. When you think of those brands, you are likely thinking of a face or person associated with that brand - there is a reason for that! What are you waiting for? Join the conversation and learn more about branding! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Who is the voice of your brand? 
  • [15:00] Why have a faceless brand? 
  • [20:00] How to make it work if you don’t want to be the face of your brand. 
  • [31:00] Some pros and cons of being the face of your brand. 
  • [36:00] Compensating contributors and people who will be the face of your brand. 
  • [43:45] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 15 2020

44mins

Play

RYB 828: INTRODUCING "The ROCK YOUR BRAND Podcast" What To EXPECT

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Welcome to the very first official episode of the Rock Your Brand Podcast, I am so glad that you’ve come along for the ride with me! Like any good host, I want to show you around a bit and help you to understand what to expect from this journey. 

After years of helping men and women just like you get their ecommerce business started with The Amazing Seller Podcast, I decided that it was time to make a change. I explain all about that change in the last episode, #827 - make sure to find the link in the resources section at the end of this post. 

From the schedule to the content, I’ve laid out what exactly to expect from this podcast going forward. Pay close attention - we are moving quickly and we don’t want anyone left behind! 

Content and schedule 

If you’ve been with me for long, you’ve likely become used to the pattern of when my podcasts air - good news - that’s not changing! Monday, Wednesday, and Friday’s are here to stay, I love the consistency and the routine of showing up three times a week to deliver solid advice that you can use. 

What is changing is the content. You’ve likely grown used to the content I provide centring around ecommerce businesses - that won’t be my main focus anymore. Moving forward, I’d like to cast a wider net and help people just like you build their brand and expand it. Here is the new plan for our weekly podcast episodes moving forward. 

Monday - You can expect strategy, teachings, lessons and more from my perspective.

Wednesday - You can expect high-level interviews with business leaders and experts. 

Friday - Friday Jam Sessions! In place of my usual Ask Scott Sessions, I’ll be airing a live episode of my Take Action Crew Morning episodes. 

This is just a glimpse of what I’ve got in store for YOU! I hope you are as fired up and ready to get out there on this new leg of the journey as I am! 

OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST
  • [0:03] My introduction to this episode of the podcast!
  • [3:00] Take action moments that matter. 
  • [8:40] How to win The ULTIMATE BRAND BUILDING BUNDLE.
  • [12:00] Embrace change and take action! 
  • [14:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 13 2020

15mins

Play

(BREAKING NEWS) The Amazing SELLER Podcast is RETIRING + NEW Beginnings

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It’s HERE - the exciting news that I’ve been waiting to share with my TAS followers for some time has finally arrived! I am thrilled to announce the launch of my newly re-branded podcast, The Rock Your Brand Podcast! 

While it’s sad to say goodbye to The Amazing Seller, the truth is, the change is for the better. When you think about the change in your life, you can either face good change or negative change. This change is nothing but positive for me and the crew associated with TAS. We’ll still deliver the interviews and insights you’ve come to know and love over the years but now they’ll be more aimed at brand building specifically. 

On this episode, you’ll hear as I explain what led to the podcast re-branding, why I’m so excited about the future, and so much more. I’m so glad you are along for the ride as we usher in this new season with The Rock Your Brand Podcast! 

Why Change? 

I know that The Amazing Seller Podcast has been a mainstay for many of you over the years and I’m so glad that you’ve been along for the ride. It has been an absolute joy and honor to help hundreds and even thousands of men and women over the years, step out on their own and start something brand new. 

For years I’ve challenged people to embrace change and to boldly step into a new chapter - now I’ve got a chance to follow my own advice. I’m not running away from change, I’m embracing it and I hope you’ll do the same! 

Pushing through resistance 

Every time you set out to do things differently or to start a new direction, you are going to encounter resistance. Sometimes resistance comes in the form of external resistance and sometimes it shows up as internal resistance. How have you dealt with resistance in the past? I felt a ton of resistance as I considered and then embraced the idea of re-branding The Amazing Seller Podcast but I knew that I had to push through the resistance to see positive change. Learn more about the story from TAS to The Rock Your Brand Podcast by listening to this episode! 

Come along for the ride! 

Why not start something brand new instead of “Re-branding” the TAS podcast? Good question! I decided to re-brand the podcast because I don’t want to leave anyone behind. If you’ve been coming to TAS for years or if this is your first episode - I want everyone to come along for the ride. Also - if you’ve been paying close attention, you know that TAS has been changing the focus over the last year or so to emphasize branding. More helpful branding tips and tons of exciting and insightful interviews are just around the corner - stay tuned for more! 

OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST
  • [0:03] My introduction to this episode of the podcast!
  • [4:00] Why rebrand the podcast? 
  • [6:45] How the podcast has been changing for the last 18-24 months. 
  • [9:45] Why the name needed to change. 
  • [14:00] Pushing through resistance. 
  • [16:00] The Rock Your Brand Podcast. 
  • [20:30] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 11 2020

22mins

Play

TAS 826: Writing Emails without Sounding “Salesy” Ask Scott Session #257

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Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place! 

It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it! 

How to make a solid connection with people 

At the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller! 

Keep it simple 

Let’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged! 

New Changes Coming! 

If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] BIG CHANGES COMING! 
  • [4:00] An email marketing approach that works. 
  • [7:15] Scott shares an email that he sent out to his brand. 
  • [10:30] Keep it simple - an effective email isn’t as hard as you think. 
  • [16:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 08 2020

17mins

Play

TAS 825: MMA Bobblehead UPDATE with Dave Manley 

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Is it time to re-think your business strategy? Are you doing enough to reach out to and connect with your target audience? What is holding your business back from reaching its full potential? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dave Manley from MMA Bobblehead for an update on his brand and key lessons he has learned over the last year. This is your chance to learn from a seller just like you - make sure to have pen and paper handly - you don’t want to miss a minute of this powerful episode! 

Pulling back the curtain 

Do your followers know what you are working on right now? Have you invited your followers into your brand on a deeper level? While every brand doesn’t lend itself to a “Behind the scenes” look, for those that do - pay attention to what Dave has done! By inviting his followers to participate in the crafting, producing, and launching of each new MMA Bobblehead, Dave has created a loyal following. To hear more about how Dave keeps his followers plugged in, make sure to listen to this episode of The Amazing Seller! 

Make them feel special 

Have you ever been part of a VIP group or a special club? Remember in high school when everyone wanted to be part of the “In” crowd? What if there was a way to get that sort of effect when it comes to creating excitement for your brand? According to Dave, the best way to create loyal fans is by inviting them to be part of an exclusive insider’s group. After creating the VIP Cage Fight Club, Dave saw his customer engagement skyrocket - more to the point, Dave says that he genuinely enjoys the group he created. What would an exclusive group in your brand look like? Tune into this episode of The Amazing Seller to hear more from Dave and Scott! 

Lead with providing value 

Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of – but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott and Dave encourage sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller! 

Take Action! 

Listening to Dave and Scott can really get you fired up and ready to take action! So what are you going to do? Are you ready to make some serious headway with your brand or will you go back to the same old routine? The truth is, if you want something you’ve never had, you need to do something you’ve never done before! Remember, you aren’t alone - Scott has created some helpful resources that sellers like you can utilize to take your business to the next level of growth. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Dave Manley joins the podcast to give an update about his business. 
  • [7:15] Pulling back the curtain. 
  • [12:30] Why it pays to be a super-fan. 
  • [20:00] Dave explains how everything changed after his coaching call with Scott. 
  • [26:30] Brand building is the way to future-proof your business. 
  • [29:30] Providing value before you make the ask. 
  • [43:00] How Dave launched a new product during the COVID-19 crisis. 
  • [49:00] What Dave is excited about regarding the future of his business. 
  • [54:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 06 2020

58mins

Play

TAS 824: Three List Building Tactics You Can Use!

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Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode! 

Email list building works!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more about using email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller! 

Contest giveaways 

Have you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller! 

Checklist and worksheet giveaway 

While a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more about using an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Why email marketing is so powerful. 
  • [7:15] Yes, email list building is effective! 
  • [9:00] Contest giveaways. 
  • [20:00] Why it’s a good idea to study your competition. 
  • [21:45] Scott recaps all three tactics. 
  • [23:30] Need help getting started? 
  • [27:00] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

May 04 2020

28mins

Play

TAS 823: Coffee Talk - Starting From Scratch in 2020 - Ask Scott Session #256 

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What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss! 

Attention is the new currency

Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller! 

Become known as a giver! 

Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller! 

Video works wonders 

What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more! 

Don’t let fear hold you back! 

Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] What Scott is up to these days. 
  • [7:45] How Scott would start an ecommerce business from scratch. 
  • [11:45] Why grabbing your target market’s attention is so important. 
  • [14:45] Provide value! 
  • [20:30] Every time you start a new brand, act like you are starting from scratch. 
  • [29:00] Planting seeds in your market. 
  • [34:00] Create content consistently. 
  • [35:30] Leverage videos to expand your reach. 
  • [43:00] Getting over your fear of being the face of your brand. 
  • [47:30] How to launch a book for your brand. 
  • [51:30] Why Scott loves talking about reaching new audiences. 
  • [57:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

May 01 2020

1hr

Play

TAS 822: (BIG NEWS) AMAZON Slashes Affiliate Commissions and HURTS Businesses

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If you rely on or base much of your business model on Amazon’s Affiliate program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s Affiliate program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode! 

What are you waiting for? Diversify! 

The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode! 

Turning change into opportunity 

Let’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris! 

Tools designed for you 

If you’ve been around the TAS community for very long, you know that Scott is passionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Chris is the “Brains” behind TAS. 
  • [4:30] Scott and Chris go over the recent change with Amazon’s Associate program. 
  • [8:20] Make sure to diversify your brand! 
  • [14:20] Looking at change as an opportunity. 
  • [17:00] What sellers should do about their Amazon Associate account. 
  • [22:10] Scott and Chris share their thoughts on how to move forward. 
RESOURCES MENTIONED IN THIS EPISODE

Apr 29 2020

27mins

Play

TAS 821: How To PIVOT and BECOME Well Known In Your Market with Michael Stelzner 

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What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner. 

Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode! 

From “I have to,” to “I want to.” 

Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic! 

Content is KING

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people. 

On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it! 

Telling your story with your brand. 

What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true! 

Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott welcomes his guest, Michael Stelzner. 
  • [3:15] Michael opens up about his career and how he got started in ecommerce. 
  • [9:00] What happened with Michael’s project, “The Journey?” 
  • [16:00] From “I have to,” to “I want to.” 
  • [18:40] Michael talks about his validation process. 
  • [25:00] The key to everything is content marketing. 
  • [31:30] Scott and Michael examine Pat Flynn’s SwitchPod. 
  • [35:30] Telling your story with your brand. 
  • [39:40] The value of authenticity. 
  • [41:30] How to connect with Michael. 
  • [46:20] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE

Apr 27 2020

48mins

Play

TAS 820: Can I Create a BRAND without My Own Private Label Products? Ask Scott Session #255 

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If your brand won’t support a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success. 

It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, affiliate programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy! 

Make sure to diversity! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth. 

Three helpful tips from Scott

Can you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market. 

  1. Is the market buying products on Amazon or online? 
  2. Are there digital products being sold? 
  3. Are there ads being served to your market? 

To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Answering a question from a TAS follower like you. 
  • [4:15] Affiliate programs and adding more revenue to your business. 
  • [7:30] Stop focusing on physical products exclusively - diversify! 
  • [10:20] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Apr 24 2020

11mins

Play

TAS 819: 3 STEPS To Find Keywords to Rank Your Website FAST on Google

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Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it! 

Is website traffic really worth all the effort? 

As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller! 

How is your email list? 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Creating content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Why drive targeted traffic to your website? 
  • [4:40] What is a “Home base?” 
  • [7:00] Creating content buckets. 
  • [9:00] Answer common questions! 
  • [12:30] Drilling down with keyword research. 
  • [18:00] Just get started - the growth will come. 
  • [21:00] Writing an appealing and effective post. 
  • [25:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE

Apr 22 2020

28mins

Play

TAS 818: The 3 Step Formula To REDUCE OVERWHELM and GET MORE DONE!

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Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it! 

Dump your thoughts on paper 

One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you? 

Make a plan and stick to it

Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller! 

Identify your priorities 

If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Do you feel distracted? You aren’t alone! 
  • [3:15] The value of getting your thoughts out on paper. 
  • [7:00] What are your big three? 
  • [12:00] The challenge of working for yourself. 
  • [14:00] Be intentional with your time. 
  • [18:00] Never start your day answering emails. 
  • [20:00] Closing thoughts from Scott. 

 

RESOURCES MENTIONED IN THIS EPISODE

Apr 20 2020

22mins

Play

TAS 817: What Are Best Practices for Affiliate Marketing and Amazon? - Ask Scott #254

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What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute! 

Don’t overcomplicate it!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott! 

Building an email list

If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What are the best practices for affiliate marketing? 
  • [5:15] Comparing products. 
  • [9:00] How to make money using the Amazon Associate program. 
  • [11:15] Making the most of your social media channels. 
  • [12:15] Scott recaps his best practices for affiliate marketing and Amazon. 
RESOURCES MENTIONED IN THIS EPISODE

Apr 17 2020

14mins

Play

TAS 816: (UPDATE Case Study) Increased Website Traffic by 235% in 30 days

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What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it! 

Traffic is KEY

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roadmap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller!

Scott’s tried and tested approach

While results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days. 

  1. Know your market
  2. Create content. 
  3. Use Pinterest. 
  4. Build an email list. 
  5. Start monetizing after you hit 10k - don’t do it too early. 
  6. Stay the course. 

To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did! 

Be patient!

Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. Remember, building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Attracting the right traffic. 
  • [7:45] Creating content trees. 
  • [11:45] Content buckers. 
  • [14:00] Scott talks about using Pinterest to plan out your content. 
  • [18:00] Be patient - growth takes time! 
  • [19:30] Scott recaps his approach. 
RESOURCES MENTIONED IN THIS EPISODE

Apr 15 2020

22mins

Play

iTunes Ratings

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Can’t wait for the next chapter!

By Mikeytrustme - May 12 2020
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Great podcast for brand builders and marketing! Scott really gets you motivated to get up and chase after your dreams! I have learned so much from the show and am excited to continue through the next chapter! Thanks for all your your help Scott! Truly appreciate everything you do 🙏

Awesome Podcast!

By Wgt20 - Mar 12 2020
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I listen to many podcasts about e-commerce and starting my own online business. I have to say that The Amazing Seller is one of my absolute favorites! Scott breaks everything down into easy attainable steps and genuinely wants you to take action and succeed!