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B2B Nation

Updated 2 months ago

Business
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B2B Nation is the TechnologyAdvice podcast for B2B sales and marketing professionals with expert opinions and advice on the most important topics in the industry today. Hosted by Chris Klinefelter.

Read more

B2B Nation is the TechnologyAdvice podcast for B2B sales and marketing professionals with expert opinions and advice on the most important topics in the industry today. Hosted by Chris Klinefelter.

iTunes Ratings

31 Ratings
Average Ratings
30
0
1
0
0

Excellent Podcast

By HaLoRoCkEr - Feb 04 2016
Read more
Been looking for a podcast for B2B marketers that covers industry trends. Think I found it!

B2B Nation

By Martyb20 - Feb 04 2016
Read more
Great podcasts! Josh ask very probing questions!

iTunes Ratings

31 Ratings
Average Ratings
30
0
1
0
0

Excellent Podcast

By HaLoRoCkEr - Feb 04 2016
Read more
Been looking for a podcast for B2B marketers that covers industry trends. Think I found it!

B2B Nation

By Martyb20 - Feb 04 2016
Read more
Great podcasts! Josh ask very probing questions!
Cover image of B2B Nation

B2B Nation

Latest release on Aug 04, 2020

Read more

B2B Nation is the TechnologyAdvice podcast for B2B sales and marketing professionals with expert opinions and advice on the most important topics in the industry today. Hosted by Chris Klinefelter.

Rank #1: DDB: The Art and Science of Storytelling

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Wendy Clark is the CEO of DDB North America, a highly ranked, worldwide advertising agency with clients such as State Farm, McDonalds, Johnson and Johnson, and Hertz. She joined the B2B Nation as part of our partnership with the 4A’s Transformation Conference. In this episode we talk several of the ongoing transformations in the marketplace today, including the transformation of advertising and marketing, creative and media, customer interaction, and so much more.

Read more: http://technologyadvice.com/blog/marketing/the-art-and-science-of-storytelling/

Mar 24 2016

14mins

Play

Rank #2: Andrew Dumont: Customer Expansion and Account-Based Marketing

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Andrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two tactics can work together, and how to increase customer retention and reduce churn rate through customer expansion tactics.

Feb 28 2017

17mins

Play

Rank #3: Sean Ford: Improving and Using Buyer Personas

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Sean Ford: Improving and Using Buyer Personas by TechnologyAdvice

Mar 31 2017

19mins

Play

Rank #4: Craig Rosenberg - The Vital ABM Relationship

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Craig Rosenberg - The Vital ABM Relationship by TechnologyAdvice

Mar 27 2017

21mins

Play

Rank #5: Bastiaan Janmaat At Revenue Summit 2017

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Bastiaan Janmaat At Revenue Summit 2017 by TechnologyAdvice

Mar 28 2017

15mins

Play

Rank #6: Kristina McMillan Interview Revenue Summit 2017

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Kristina McMillan Interview Revenue Summit 2017 by TechnologyAdvice

Mar 24 2017

20mins

Play

Rank #7: Nadjya Ghausi - B2B Nation Mixdown

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Read more
Nadjya Ghausi, the head of marketing at Prezi, was a recent guest on B2B Nation. We talked about the challenges that presenters deal with to make engaging presentations, how to create an experience that the audience will remember, how looking at the presentation lifecycle can improve customer interactions, and more!

Mar 23 2017

21mins

Play

Rank #8: Marylou Tyler: Cold Email and Call Prospecting Aren't Dead

Podcast cover
Read more
Marylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conversations with leads, effective cold calling and prospecting techniques, how technology affects cold calling, and more!

Feb 24 2017

22mins

Play

Rank #9: Shari Medini: the Revival of Small Community Marketing

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Shari Medini, co-founder of Push Pull Marketing was a recent guest on B2B Nation. We discussed how brands and businesses of all sizes are moving to small community marketing, how Medium.com works as a small community marketplace, how you can use targeted personas in marketing automation, and more!

Feb 14 2017

23mins

Play

Rank #10: Sangram Vajre and Max Altshuler: Why Advocacy Marketing Starts Before the Sale

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Sangram Vajre of Terminus and Max Altshuler of Sales Hacker were recent guests on B2B Nation. We discussed the problems of technology and training, the benefits of casting a narrow net with personalized messaging, building customer advocacy by building relationships, how sales and marketing can work together to achieve revenue goals, and more!

Feb 09 2017

25mins

Play

Rank #11: Nicole Lazzaro: 4 Chemicals That Activate Happiness, and How to Gamify Them

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Nicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and more!

Jan 25 2017

24mins

Play

Rank #12: Joel Capperella: Sales Enablement is the Answer to Your Lead Quality Problem

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Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!

Dec 20 2016

19mins

Play

Rank #13: Hana Abaza: The Good and the Ugly of Content Marketing

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Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to increase sales, how content shapes customer advocacy and loyalty, how marketers can automate better, and more!

Dec 16 2016

14mins

Play

Rank #14: Jon Miller: ABM and Account-Based Sales Development

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Jon Miller, the Co-Founder and CEO at Engagio, was a recent guest on B2B Nation. In this episode, we discussed the strategy that makes up ABM, how ABM changes marketing and sales processes, how to implement account-based sales development, a real life example of ABSD, the CO:LLABORATE conference, and more!

Nov 11 2016

21mins

Play

Rank #15: Herman Man: VR and The Future of Small Businesses Accounting

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Herman Man, the Vice President of Product at Xero, was a recent guest on B2B Nation. In this episode, we discussed virtual reality (VR) versus augmented reality (AR), how businesses can use AR and VR to their advantage, the future of small business accounting, and more!

Nov 04 2016

20mins

Play

Rank #16: CEB Roundtable: The Complexity of Sales - Session 3

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B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Third Session of the roundtable where the panel offered practical tips for overcoming complexity. Enjoy!

Oct 31 2016

13mins

Play

Rank #17: CEB Roundtable: The Complexity of Sales - Session 2

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B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Second Session of the roundtable where the panel discussed complexity on the customer side. Enjoy!

Oct 31 2016

16mins

Play

Rank #18: CEB Roundtable: The Complexity of Sales - Session 1

Podcast cover
Read more
B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the First Session of the roundtable where the panel discussed complexity for the sales rep. Enjoy!

Oct 31 2016

15mins

Play

Rank #19: Sangram Vajre: How the Flipped Funnel Applies to Partner Sales

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Sangram Vajre, Co-Founder and CMO at Terminus, was a recent guest on B2B Nation. In this episode, we discussed how account based marketing began, how account-based marketing works for channel sales, the FlipMyFunnel methodology, the upcoming panel at CO:LLOBORATE with Jon Miller of Engagio and Justin Gray of LeadMD, and more!

Oct 28 2016

18mins

Play

Rank #20: CEB Expert Roundtable: The Complexity of Sales

Podcast cover
Read more
B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales.

In this episode, the panel discussed the complexity of the salesperson’s job and how that complexity impacts productivity, advice for sellers within the complex sales cycle, eternal complexity of the customer’s lives and how empathy can improve communication, advice on what sellers should do with newfound free time if processes are simplified, and more! This expert roundtable was recorded live at the CEB Sales and Marketing Summit in Las Vegas, Nevada.

Oct 27 2016

45mins

Play

A Sales Leader’s Take on the State of B2B Sales-Marketing Alignment

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Sales and marketing organizations are both tasked with adding new clients and growing revenue, but despite these shared goals, their strategies are often out of alignment (at best) or completely at odds with one another (at worst).

Research on the topic says that B2B firms that tightly align their marketing and sales teams are better at growing revenue, shortening the sales cycle, and increasing conversion rates. But sales and marketing often operate in different silos and report into different parts of the leadership team, making alignment a challenge that continues to work against their common goals.

In this episode of the B2B Nation podcast, we look at the issue of sales and marketing alignment through the eyes of a veteran B2B sales leader. Bill Caskey has been training B2B sales teams for more than 30 years and hosts a pair of podcasts of his own on B2B selling.

Our conversation covers:

--The continuing disconnect between sales and marketing that haunts many B2B organizations
--Account-based marketing (ABM), which aims to align sales and marketing efforts
--A look to the future of B2B marketing and sales.

Podcast Guest

Bill Caskey has been training B2B sales teams for nearly 30 years. He works with sales and organizations to ensure their sales team is communicating the highest possible value to clients and prospects. He is the host of two podcasts, The Advanced Selling podcast and The Bill Caskey podcast. You can learn more at www.BillCaskey.com.

Aug 04 2020

22mins

Play

Are Personas Really the Best Way to Identify Your Buyers?

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What is it that makes a B2B buyer receptive to your marketing? Is it who they are? Is it the situation they’re in? Or have they reached the point where the status quo -- the legacy software, the time-consuming manual process, the spreadsheets that connect data from various sources -- is simply no longer tenable?

In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness of marketing tools like personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers.

Podcast Guests

Tim Riesterer is Chief Strategy and Research Officer of marketing and sales consulting and training firm Corporate Visions. He is responsible for leading the strategic direction of the company in thought leadership, positioning and product development. He also leads the company's consulting team globally, including staff and certified contractors.

Aimee Dunn is the Director of Sales Enablement at TechnologyAdvice. Prior to this role, she led the Customer Success team at QuinStreet B2B, which was acquired by TechnologyAdvice in early 2020.

Jul 15 2020

28mins

Play

How to Market Your Business in the Changing IT Channel

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For years, the IT channel consisted of value-added resellers and systems integrators that racked servers, connected brand offices, and made sure everyone had a working PC.

As the industry moves to the cloud, the channel must follow. Many channel businesses are re-making themselves as manager service providers (MSPs), but the service provider business is a far cry from the days of old.

In this episode, we talk to Howard Cohen, a 35-year veteran of the IT channel, about where channel businesses can get started with their marketing efforts, how they can differentiate in a crowded market, and how to identify their areas of specialization.

Jun 23 2020

23mins

Play

Gamification Radio Show featuring Zach Jones

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Gamification Talk Radio interview with Zach Jones. VP of Sales for TechnologyAdvice.

Oct 31 2017

33mins

Play

Scott Brinker: The Heart of Marketing Hasn't Changed

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Scott Brinker: The Heart of Marketing Hasn't Changed by TechnologyAdvice

Apr 26 2017

23mins

Play

Kristen Wendel at Revenue Summit 2017

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Kristen Wendel at Revenue Summit 2017 by TechnologyAdvice

Apr 06 2017

14mins

Play

Lincoln Murphy at Revenue Summit 2017

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Lincoln Murphy at Revenue Summit 2017 by TechnologyAdvice

Apr 04 2017

26mins

Play

Rob Jeppsen at Revenue Summit 2017

Podcast cover
Read more
Rob Jeppsen at Revenue Summit 2017 by TechnologyAdvice

Apr 03 2017

14mins

Play

Sean Ford: Improving and Using Buyer Personas

Podcast cover
Read more
Sean Ford: Improving and Using Buyer Personas by TechnologyAdvice

Mar 31 2017

19mins

Play

Bastiaan Janmaat At Revenue Summit 2017

Podcast cover
Read more
Bastiaan Janmaat At Revenue Summit 2017 by TechnologyAdvice

Mar 28 2017

15mins

Play

Craig Rosenberg - The Vital ABM Relationship

Podcast cover
Read more
Craig Rosenberg - The Vital ABM Relationship by TechnologyAdvice

Mar 27 2017

21mins

Play

Kristina McMillan Interview Revenue Summit 2017

Podcast cover
Read more
Kristina McMillan Interview Revenue Summit 2017 by TechnologyAdvice

Mar 24 2017

20mins

Play

Nadjya Ghausi - B2B Nation Mixdown

Podcast cover
Read more
Nadjya Ghausi, the head of marketing at Prezi, was a recent guest on B2B Nation. We talked about the challenges that presenters deal with to make engaging presentations, how to create an experience that the audience will remember, how looking at the presentation lifecycle can improve customer interactions, and more!

Mar 23 2017

21mins

Play

Mike Poyser: The Virtuous Circle of Improvements

Podcast cover
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Mike Poyser, the VP of analytics at Aimia Americas, was a recent guest on B2B Nation. We talked about moving to the customer lifetime value mindset, searching for signifiers of longevity that marketers can measure, how to engage with super-customers and scale that to a broader customer base, and more!

Mar 09 2017

14mins

Play

Andrew Dumont: Customer Expansion and Account-Based Marketing

Podcast cover
Read more
Andrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two tactics can work together, and how to increase customer retention and reduce churn rate through customer expansion tactics.

Feb 28 2017

17mins

Play

Marylou Tyler: Cold Email and Call Prospecting Aren't Dead

Podcast cover
Read more
Marylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conversations with leads, effective cold calling and prospecting techniques, how technology affects cold calling, and more!

Feb 24 2017

22mins

Play

Shari Medini: the Revival of Small Community Marketing

Podcast cover
Read more
Shari Medini, co-founder of Push Pull Marketing was a recent guest on B2B Nation. We discussed how brands and businesses of all sizes are moving to small community marketing, how Medium.com works as a small community marketplace, how you can use targeted personas in marketing automation, and more!

Feb 14 2017

23mins

Play

Sangram Vajre and Max Altshuler: Why Advocacy Marketing Starts Before the Sale

Podcast cover
Read more
Sangram Vajre of Terminus and Max Altshuler of Sales Hacker were recent guests on B2B Nation. We discussed the problems of technology and training, the benefits of casting a narrow net with personalized messaging, building customer advocacy by building relationships, how sales and marketing can work together to achieve revenue goals, and more!

Feb 09 2017

25mins

Play

Nicole Lazzaro: 4 Chemicals That Activate Happiness, and How to Gamify Them

Podcast cover
Read more
Nicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and more!

Jan 25 2017

24mins

Play

Joel Capperella: Sales Enablement is the Answer to Your Lead Quality Problem

Podcast cover
Read more
Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!

Dec 20 2016

19mins

Play

iTunes Ratings

31 Ratings
Average Ratings
30
0
1
0
0

Excellent Podcast

By HaLoRoCkEr - Feb 04 2016
Read more
Been looking for a podcast for B2B marketers that covers industry trends. Think I found it!

B2B Nation

By Martyb20 - Feb 04 2016
Read more
Great podcasts! Josh ask very probing questions!