The Sports Business Podcasting Company
Mar 17 2020
Nov 21 2019
Jul 15 2019
Apr 16 2020
Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung.Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans.
Mar 31 2020
To understand Facebook’s relationship with live sport, it’s a good idea to talk to one of its key architects. Peter Hutton's move to the social media giant in 2018, set expectations of a new sports rights bonanza to fill the gap created by declining pay TV fees. But a year on, there’s little sign that Facebook want to play the rights game in the same way. ’I understand the desire for simple answers’ says Hutton in this exclusive interview at Facebook’s London HQ. The reality is more interesting.
Jul 01 2019
Mar 30 2020
Nobody - literally nobody - has written more words on the impact of Coronavirus on sport than Matt Slater, staff writer on The Athletic. So we got him on the podcast to see what he’s learnt. For 16 years, Matt was the BBC’s sports correspondent and more recently PA’s chief sports reporter. Also, he’s the spitting image of Chris Froome.
Then we look at esports, and specifically the story that the sector is a safe haven in the sports market. For this we talk to Leo Matlock, chief commercial officer of Blast, the leading esports company, which owns some of the leading teams, including world #1 Astralis in CS:GO, and Origen in LoL, and have created a brand new esports tournament - BLAST Pro Series.
Mar 19 2020
Apr 06 2020
Ellie Norman was Head of Advertising and Sponsorship at Virgin Media when Sean Bratches asked her to become the first ever Head of Marketing for Formula One. That was 2017 and much has happened on her watch, so we went to F1’s Mayfair office to talk boring drivers, grid girls, perception versus reality and what she learnt about the power of dreams while working at Honda.
Oct 31 2019
Apr 09 2020
Mar 26 2020
Oct 23 2019
Jackie Fast was robbed! The sponsorship entrepreneur was the stand out star of Lord Sugar’s reality business show only to get the short stubby finger of fate in the boardroom. We talk about what it was like in the loser’s cafe, ask what happens in the Apprentice house and how the show helped build her brand.
Jul 09 2019
Apr 02 2020
Nov 14 2019
We talk about how the current coronavirus crisis is impacting on the OTT conversation. How each of the major players up and down the value chain will respond.Link to more on Yannick here https://www.offthefieldbusiness.de/yannick-manuel-ramcke
Apr 08 2020
Apr 07 2020
Apr 01 2020
Apr 14 2020
Since the mid 2000s however, Vicente main role has been to foster a culture of innovation within some of the most famous sport’s organisations in the world, from Real Madrid and Manchester City to Fifa and now, as Group CEO of Eleven Sport, the broadcast platform which forms part of Aser Ventures, the investment vehicle of Andrea Radrizzani, the owner of Leeds United.
With a CV like that, it’s perhaps inevitable that a conversation with Luis Vicente covers a great deal of ground, from the nature of innovation, the role of private equity and the business of model of football super agent Jorge Mendes.
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Nov 24 2020
So, this podcast is going to unpick what this means, with first Gareth Balch, founder of Two Circles and then with Leo Thompson and Harry Horsley, co-founders of TRM.
To read more about this deal and what it says about the post-Covid economy of professional sport, head over to UnofficialPartner.com and sign up for our weekly newsletter, where we go deeper in to the issues and themes that arise from our podcast conversations.
Nov 17 2020
Nov 10 2020
We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs,
Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based Kuala Lumpur, Malaysia. Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations.
Beyond that however, it’s a story about the ups and downs in the life of a serial entrepreneur in a region that has seen financial crises and pandemics come and go over the course of the last three decades.
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Nov 06 2020
Nov 03 2020
Today we’re talking about leadership with the founding members of a new initiative, The Professional Body of Sports Leadership (PBSL) which has just launched as a network for current, and aspiring, senior executives, high performance specialists and non-executive directors in the sports industry. It aims to drive the development of a new standard in sports industry leadership and governance, safeguard mental health and wellbeing and actively promote inclusion and diversity in all its forms. Alongside this, it will harness the collective knowledge of the sports business, creating an industry dialogue and representative voice.
To talk about this, we have three guests. Tom Sears, the founder of the PBSL who many listeners will know from his senior roles in sports bodies internationally and who in 2017 founded the sports executive search specialists Kinsey Sears based in London.
Joining Tom are Chris Brindley, Chair of Rugby League World Cup 2021, and Zarah Al-Kudcy, Head of Commercial, Partnership Development, Formula 1. To become a member for PBSL, please click here.
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Oct 30 2020
Today we’re talking about the business of European football with one of the most experienced and respected people working in the industry today. Phil Carling started his career as Arsenal’s first ever head of marketing before moving to head up the commercial department of the FA. Since 2004, Carling has been head of football for the sports marketing agency Octagon, managing their clients relationship with clubs, leagues and governing bodies around Europe and beyond.
So Phil was my first call when the story broke revealing a plot among some of Europe’s big clubs to launch a European Premier League initially at least endorsed by Fifa and underwritten by $6billion of JPMorgan’s money.
This is the latest of many threatened rebel competitions to have appeared over the course of the last three decades.
I want to why the story has become such a regular feature of sports business conversation, why this one appeared now, what happened to the previous incarnations and where was Phil Carling the first time he heard rumours of a European breakaway.
Oct 27 2020
Today we pick over the remains of Project Big Picture, the controversial report in to the future of English professional football, that was instigated by the owners of two of the Premier League’s biggest clubs, Liverpool and Manchester United.
Our guests are Dan Johnson, former Director of Communications for the Premier League and Joel Seymour Hyde, the UK managing director of the sports marketing agency Octagon.
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Oct 23 2020
To do this we have Neil Reynolds, who has created a niche as the face and voice of the NFL in the UK, fronting Sky Sports tv coverage and the Inside the Huddle podcast, all alongside his own show The Neil Reynolds Podcast.
So we talk about that hardy perennial topic of the sports business, the long discussed London franchise, and the nature of fandom outside the core US market.
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Oct 20 2020
Oct 16 2020
Oct 13 2020
This week we’re looking in to the long tail of grassroots sport and ask if streaming technology has created a much needed commercial opportunity for teams, clubs and governing bodies who make up the vast majority of the sports participation pyramid.
To do this we’re talking to Michael Emery, CEO of Joymo, a streaming platform which allows parents, fans, players and coaches to film games and training sessions then store the content and sell access via a dedicated mobile app or through an unmanned camera.
Joining us in this conversation is Craig Edmondson, former head of marketing for the Premier League and MD of Zwift esports division, who is helping the international rollout of Joymo, which has its base in Norway.
Oct 09 2020
Oct 06 2020
This is episode 7 of The Bundle, our fortnightly show about the sports media market with regular co-host Yannick Ramcke.
We revisit our controversial podcast with media analyst Claire Enders, look in depth at some of the stories coming out of the US market, and we ask what the big leagues can do to combat the enduring threat of piracy which is having real impacts on the value of rights in various parts of the world.
Hope you enjoy it, and if you do, sign up to the Unofficial Partner newsletter via the site.
Oct 02 2020
Sep 29 2020
This week we’re talking digital marketing with the founders of Fifty Three Six, Tom Fox and Marcus McDonnell. Often the digital conversation is about strategy and can be a bit abstract. This one isn’t like that. It’s an urgent conversation about how sports properties can use their digital assets to make money as we approach the race to the end of the year. Across the sports landscape, teams, leagues and events are facing a Covid driven existential crisis.
The ability to uncover new sustainable sources of revenue to replace gate receipts and match day revenue isn’t just a question, it's the only question. During the podcast we reference a piece of research work carried out by Fifty Three Six, called Five Actionable Facebook Campaign Insights To Win Q4. It’s available to download for free via the agency’s website.
Sep 25 2020
So the topic of the conversation is obviously the sponsorship market, what’s the difference between good and bad strategy and how the Covid crisis is impacting how brands are viewing sport across the APAC region.
Sep 22 2020
Today’s guest is Claire Enders, who has been the UK’s pre-eminent media and technology analyst, strategist and forecaster for over thirty years. After working across cable, satellite, and commercial Public Sector Broadcasting she set up Enders Analysis in 1997, to build comprehensive models for all parts of the UK media, telecoms and technology sectors and provides its research and expertise to over 140 organisations. During this time Claire Enders has built a reputation for outspoken and contrarian analysis of the prospects for technology, telecoms and media across Europe. She famously predicted first Dotcom crash, the advertising collapse of 2009 and has analysed every major sports rights deal of the last three decades. Someone once said of her that clients credit her with the ability to "see through the walls of boardrooms, and intuit the decisions they will make”.
So, of course, we talked about the market for sports media rights generally, and the Premier League specifically, Amazon and the FAANGs, DAZN, the Netflix for Sport hype, the lessons of Disney+, audience behaviours for sport, the implications of private equity bidding for sports rights and the Premier League’s China problem.
As ever, Claire Enders did not pull her punches.
Sep 18 2020
This is episode 6 of The Bundle, the fortnightly sports media conversation with regular co-host Yannick Ramcke.
This week’s topics are the Premier League’s China problem and we ask whether it has implications for other rights holders selling in to that country. Then it’s Barney Francis’ views on the OTT streaming market, DAZN’s potential IPO or SPAC, and finally, we peer below Nielsen’s announcement that they have a new approach to measuring out of home viewing, which could have significant ramifications on the value of sports rights in the future.
Hope you enjoy it, get in touch via the website unofficialpartner.com and subscribe to the newsletter.
Sep 15 2020
Sep 11 2020