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Unofficial Partner Podcast

Updated 21 days ago

Business
Education
Management
Sports
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The Sports Business Podcasting Company

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The Sports Business Podcasting Company

iTunes Ratings

4 Ratings
Average Ratings
4
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0
0

Great podcast!

By James M. Flynn - May 06 2020
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A very insightful look at the world of sports through business. Really enjoy the topics that each guests bring up, and how much I learn about the industry at the end of each episode is incredible.

Inside the Business of Sports

By Andrew Vontz - Apr 07 2020
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A unique look inside the business of sports with the insiders who make it happen. A great listen, highly informative, compelling guests. Must listen!

iTunes Ratings

4 Ratings
Average Ratings
4
0
0
0
0

Great podcast!

By James M. Flynn - May 06 2020
Read more
A very insightful look at the world of sports through business. Really enjoy the topics that each guests bring up, and how much I learn about the industry at the end of each episode is incredible.

Inside the Business of Sports

By Andrew Vontz - Apr 07 2020
Read more
A unique look inside the business of sports with the insiders who make it happen. A great listen, highly informative, compelling guests. Must listen!
Cover image of Unofficial Partner Podcast

Unofficial Partner Podcast

Latest release on Nov 24, 2020

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The Sports Business Podcasting Company

Rank #1: E48: It’s an Unofficial Shitshow 1

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There’s no point in pretending we can get away with business as usual, so we’ve put our regular podcasts to one side to focus on the only issue anyone cares about: what’s happening to the sports business during the coronavirus pandemic? In this first episode of a special series, we talk to people from across the business to get a quick sense of what they’re feeling, their worries and the decisions they are going to have to consider in the coming days and weeks. Featuring conversations with Henry Chappell of Pitch Marketing, Murray Barnett, formerly of F1, World Rugby and ESPN, Ashley Blake, General Counsel of The Sports Consultancy and TSC Legal, and Simon Dent, founder and CEO of Dark Horses.
If you want to join the conversation as we track the impact of the current crisis on the sports biz, get in touch with us via unofficialpartner.com
Stay safe.

Mar 17 2020

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Rank #2: E33: Oli Slipper

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This week Richard and Sean head to Putney to talk to Oli Slipper about the expensive mistakes that await sport’s OTT boom; the secret of the Maradona documentary and commercial appeal of long form sports films; why DAZN sold Perform and what Len Blavatnik’s really like; Barry Hearn’s sweary advice and the challenges of selling football club websites in the days of dial up internet connections.
The former pro cricketer is now Chair of Pitch International, the sports rights agency, so we talked to him at the company’s riverside HQ, where the wall of his office is covered with a photo of Kenny Dalglish, despite Oli being a Spurs season ticket holder.

Nov 21 2019

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Rank #3: E15: Why Steve Martin's moving to Australia

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The M&C Saatchi Sport and Entertainment Global CEO is one of the industry’s highest profile figures, leading the agency from its inception to an unprecedented six Sport Industry Agency of the Year Awards.

Now he’s moving to Sydney.

His reasons for the change are an insight in to how the agency market is evolving in the UK and globally.

Jul 15 2019

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Rank #4: E64: We need to talk about…rugby

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Today’s podcast is one of a regular series of deep dives in to the commercial landscape in a particular sport. Each sport faces challenges that are common to all, but also there are specific differences that make them unique, this might be the commercial structure, the ownership, the political balance between club and country for example, or the role of private equity, which is certainly a feature of any current rugby business conversation.

So to get in to the details, I sought the opinions of two people who have held senior commercial roles in the sport. Sophie Goldschmidt and Murray Barnett.

Sophie Goldschmidt was formerly chief commercial and marketing officer at the Rugby Football union in England. She now lives in Santa Monica, having become CEO of the World Surf League. Before that Sophie was joint managing director of CSM Sport and Entertainment, and has held roles at the (NBA), the Women's Tennis Association (WTA) and Adidas.
From 2013 to 2016 Murray Barnett was chief commercial officer at World Rugby, the game’s global governing body, a period sandwiched between a long career at media giant ESPN and more latterly F1.

Apr 16 2020

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Rank #5: E55: A brand view with Ben Blanco

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Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung.

Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans.
The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.

Mar 31 2020

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Rank #6: E13: Waiting for the FAANGs

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To understand Facebook’s relationship with live sport, it’s a good idea to talk to one of its key architects. Peter Hutton's move to the social media giant in 2018, set expectations of a new sports rights bonanza to fill the gap created by declining pay TV fees. But a year on, there’s little sign that Facebook want to play the rights game in the same way. ’I understand the desire for simple answers’ says Hutton in this exclusive interview at Facebook’s London HQ. The reality is more interesting.






Jul 01 2019

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Rank #7: E54: The Opta Story

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Aidan Cooney is founder and CEO of InCrowd, the fan experience technology company and is probably best known as the guy who created and ran Opta, the world’s leading sports data business, which he sold to Perform Group in 2014.
The story of Opta is the story of the rise of sports data, from a marginal, nerdy backwater to the billion dollar industry it is today. Aidan played a central role in this evolution and this is part of an occasional series of podcasts we’ve done that goes deep in to the history and future of sports tech. If you’re a new listener, you might want to go back to previous podcasts we’ve done with Oli Slipper, Andrew Croker and Sam Seddon, all of which tackle a similar theme.
To help recall the key moments, we invited Simon Banoub along to InCrowd’s offices in London, Simon is a leading b2b sports marketer who worked with Aidan as the company's head of marketing. He’s a Middlesbrough fan, which makes two in a week, after Adrian Bevington’s Unofficial Partner debut on Tuesday.
Stay safe and listen to podcasts.

Mar 30 2020

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Rank #8: E49: It’s an Unofficial Shitshow 2

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Nobody - literally nobody - has written more words on the impact of Coronavirus on sport than Matt Slater, staff writer on The Athletic. So we got him on the podcast to see what he’s learnt. For 16 years, Matt was the BBC’s sports correspondent and more recently PA’s chief sports reporter. Also, he’s the spitting image of Chris Froome.

Then we look at esports, and specifically the story that the sector is a safe haven in the sports market. For this we talk to Leo Matlock, chief commercial officer of Blast, the leading esports company, which owns some of the leading teams, including world #1 Astralis in CS:GO, and Origen in LoL, and have created a brand new esports tournament - BLAST Pro Series.

Mar 19 2020

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Rank #9: E58: Talking to Garry Dods

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Garry Dods is founder of the sports marketing agency We Are Fearless. the week before we recorded this interview me and Sean were at the European Sponsorship Awards and saw Garry and his team win the coveted Agency of the Year award, and so we reference that in the conversation, along with talking about his previous roles at Octagon, what he thinks is the point of difference between his new agency and the rest of the market and the universal challenge of creating a distinctive corporate culture.  This podcast was recorded a few days before the  current lockdown  at the company’s HQ in London.
The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.

Apr 06 2020

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Rank #10: E30: Ellie Norman - F1

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Ellie Norman was Head of Advertising and Sponsorship at Virgin Media when Sean Bratches asked her to become the first ever Head of Marketing for Formula One. That was 2017 and much has happened on her watch, so we went to F1’s Mayfair office to talk boring drivers, grid girls, perception versus reality and what she learnt about the power of dreams while working at Honda.

Oct 31 2019

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Rank #11: E61: Brett Gosper of World Rugby

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Today we talk to Brett Gosper the chief executive of World Rugby about how his career in advertising frames what  sees as the role of a governing body.

As a player in the 1980s, Gosper was a talented centre who had the misfortune to play in the era of the Ella brothers, who dominated the back line of the Australia teams at that time. We talk about Gosper’s decision to move to Paris to play for the Racing 92 club, a period in which his career in advertising was launched at Ogilvy and Mather. We talk about the influence of David Ogilvy not just on Gosper but on the advertising industry generally. Gosper left Ogilvy in 1989 and began what was a very successful career leading some of the agency sector’s biggest names, including EuroRSCG, which is now Havas, McCann Erickson in New York and TBWA.

Gosper became head of the IRB in 2012 and changed the name to World Rugby and has since overseen the sport’s return to the Olympic Games in Rio and two commercially successful World Cups in 2015 and 2019 in Japan.

Apr 09 2020

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Rank #12: E53: The view from Alex Willis’ window

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Alexandra Willis is having a very good career, as she oversees strategy and execution of communications, content and digital for the All England Club, otherwise known as Wimbledon.

We went to SW19 - before the lockdown! - to talk to Alex for some careers advice and to ask her two of her favourite questions: can we get a ticket (two together for 2021?) and what does she do for the other 50 weeks of the year when there’s not one of sport’s greatest events taking place outside her office window.

You’ll have noticed that we’ve been putting out more podcasts recently in response to a large jump in listeners during the current lockdown. This week we’ve done one every day, and we’ll do the same next week.

When it all settles down a bit, we’ll look again at how many podcasts we do, whether we go back to one a week, or whether there’s an appetite for more, perhaps three a week, each with a slightly different focus.

More than anything we want to be useful, and to do that we need your help to tell us what’s good and what isn’t. To that end, get in touch via email on the site where you can sign up for the Unofficial Partner weekly newsletter. In the meantime, stay safe and listen to podcasts.

Mar 26 2020

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Rank #13: E29: Richard Ayers’ Bellwether beard

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Richard Ayers has been selling the future for his whole career, since teaching John Humphreys to read out the BBC Today Programmes’ website address, to his current guise as a thought leader in sport’s great journey of digital transformation.

We visit Richard at Seven League’s HQ deep in Islington, the epicentre of the north London metropolitan elite.

Oct 23 2019

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Rank #14: E14: Jackie Fast: From ESA to The Apprentice

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Jackie Fast was robbed! The sponsorship entrepreneur was the stand out star of Lord Sugar’s reality business show only to get the short stubby finger of fate in the boardroom. We talk about what it was like in the loser’s cafe, ask what happens in the Apprentice house and how the show helped build her brand.

Jul 09 2019

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Rank #15: E57: The Branding of Daniel Geey

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Daniel Geey is a sports lawyer and a partner at Sheridans, an author of Done Deals a book about football transfers, he has a blog and a podcast of his own and appears regularly on news and sports channels where he discusses the impact of the law on football.
So I didn’t really want to talk about the law with Daniel as he does that a lot elsewhere. I’m actually more interested in unpicking the way he goes about personal branding and building a reputation, what a law career is really like, the common misconceptions and the mistakes we non lawyers make when talking about legal stuff in relation to sport.
This podcast was recorded at Sheridan’s offices before the current lockdown.

The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.

Apr 02 2020

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Rank #16: E32: Henry Chappell - Pitch Marketing Group

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This week we talk to Henry Chappell in Pitch Marketing Group's Soho office overlooking the NCP Car Park on Brewer Street, which is now above a posh boutique but used to be a really good vintage magazine shop.
The conversation is wide ranging, running from his time at IMG and then Freuds, before he launched Pitch in 2002 with help from then shareholder Matthew Freud. What I wanted to know is what twenty years in the agency world has taught him about how sport works, now and in the future. And that night in a Turkish prison.

Nov 14 2019

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Rank #17: E60: Completely OTT

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Today we talk to Yannick Ramcke, who has established a reputation for being one of the most insightful observers of the sports media market and specifically the convergence of tech platforms, and the growth of streaming and Over The Top services. I first came across Yannick on Twitter, and then via his work at OneFootball and on his own blog OffTheFieldBusiness.de. What’s striking is both the depth of his knowledge and the clarity with which he explains what is a murky, difficult to understand part of the business. Since then I asked him to write for Unofficial Partner, and we’ll put a link to his stuff in the show notes.

We talk about how the current coronavirus crisis is impacting on the OTT conversation. How each of the major players up and down the value chain will respond.

Link to more on Yannick here  https://www.offthefieldbusiness.de/yannick-manuel-ramcke
Link to Completely OTT blog post here  https://www.unofficialpartner.com/post/nobody-writes-better-about-ott-than-yannick-ramke-so-here-he-is

Apr 08 2020

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Rank #18: E59: The future is female

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This podcast is a conversation about the commercial questions hanging over women’s sport. It was organised by Lisa Parfitt, the managing director of Engine Sport, who helped us pull together two great guests, England cricketer Georgia Elwiss and former Chelsea and England footballer Claire Rafferty.

Georgia Elwiss is a right arm medium fast bowler and right handed batsman who first played for the England team in South Africa in 2011 and was member of the one day side that won the ICC Women’s World Cup on that great day at Lords in 2017.
Claire Rafferty played for Millwall, Chelsea and West Ham in the Women’s Super League, and made her full International debut against Austria in 2010, was a member of the Team GB at London 2012 and played for England in the 2015 FIFA Women’s World Cup.

For more detail on Engine Sport’s work on women’s sport go to their website where you can also watch the webinar that preceded this podcast.
The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.

Apr 07 2020

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Rank #19: E56: Steve Martin Down Under

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Today’s podcast guest is Steve Martin, Global CEO of M&C Saatchi Sport and Entertainment.

We interviewed Steve last year, when he announced he was relocating from the agency's Soho office to Sydney, Australia and it’s fair to say quite a bit has happened in the intervening eight months or so, from the terrible fires that swept through Australia last summer to the current Coronavirus shutdown, with all the implications that has for sports events, not least the Tokyo Olympics. So we thought it time to check in for a view from Steve, to see how the market looks from his new home.

The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.

Apr 01 2020

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Rank #20: E62: Gareth Balch - Two Circles

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Gareth Balch co-founded Two Circles in 2011 when he 28 years old, and the business has since become one of the most influential sports marketing agencies to emerge over the last decade. They came to be seen as the defacto data agency that works with many sports rights holders, from the NFL, the Premier League, Uefa, Formula One and Wimbledon, among others. 
We talk about what this really means, and the many interpretations and misconceptions people have both about digital transformation in sport and the company itself.
In 2015 Two Circles was acquired by GroupM, WPP’s media investment management company, which was incorporated into what was a new global sport and entertainment agency brand called ESP. Just recently WPP sold its majority stake to Bruin Sports Capital, the New York based investment vehicle controlled by George Pyne, the former boss of iMG. The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.

Apr 14 2020

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E124: Luis Vicente

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Luis Vicente began his sports career as a lawyer working for toy car company, where his job was to haggle over the price of IP with well known Formula One teams. Then he became a football agent, with a player roster that included Luis Figo, Ronaldo and Andriy Shevchenko.

Since the mid 2000s however, Vicente main role has been to foster a culture of innovation within some of the most famous sport’s organisations in the world, from Real Madrid and Manchester City to Fifa and now, as Group CEO of Eleven Sport, the broadcast platform which forms part of Aser Ventures, the investment vehicle of Andrea Radrizzani, the owner of Leeds United. 

With a CV like that, it’s perhaps inevitable that a conversation with Luis Vicente covers a great deal of ground, from the nature of innovation, the role of private equity and the business of model of football super agent Jorge Mendes. 

If you enjoy our podcasts, you should head over to UnofficialPartner.com and sign up for our weekly newsletter, where we go deeper in to the issues and themes that arise from our podcast conversations. It’s free too.

Nov 24 2020

1hr 6mins

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E123: Two Circles buys TRM

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There’s been a major sports agency acquisition this week as Two Circles bought the rights sales house TRM Partners for what the Wall Street Journal estimate to be in the region of $45million, a number that is roughly equivalent to the price paid for Two Circles last year, by George Pyne’s sport and entertainment holding company Bruin Sports Capital.

So, this podcast is going to unpick what this means, with first Gareth Balch, founder of Two Circles and then with Leo Thompson and Harry Horsley, co-founders of TRM. 

To read more about this deal and what it says about the post-Covid economy of professional sport, head over to UnofficialPartner.com and sign up for our weekly newsletter, where we go deeper in to the issues and themes that arise from our podcast conversations.

Nov 17 2020

59mins

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E122: The Bundle #8

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This is Episode 8 of The Bundle with regular co-host Yannick Ramcke, where we go deep in to the world of sports media rights and distribution, asking the questions that  everyone in the sports business wants answers to.
This week we cover the following stories:

* Overthinking Amazon’s Italy UCL play
* F1’s YouTube experiment
* Premier League PPV RIP
* Money v Morals. Sport’s Saudi dilemma
* Infront’s warning over private equity in Serie A

If you enjoy the podcast, make sure you sign up to the Unofficial Partner newsletter, that goes in to greater depth on the themes we’re covering each week. You can get that by signing up at Unofficialpartner.com where you can also access the first seven episodes of The Bundle and all the other 122 Unofficial Partner podcasts.

Nov 10 2020

44mins

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E121: Marcus Luer

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We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs, 
Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based Kuala Lumpur, Malaysia. Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations. 
Beyond that however, it’s a story about the ups and downs in the life of a serial entrepreneur in a region that has seen financial crises and pandemics come and go over the course of the last three decades.
If you enjoy our podcasts, make sure you sign up to the unofficial partner newsletter where we develop the threads of the conversations.

Nov 06 2020

54mins

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E120: Arsenal Fan TV

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Robbie Lyle created Arsenal Fan TV (now AFTV) in 2012 as a platform for fans to have their say. And they did, in enormous numbers, making it one of the biggest fan networks in world football, and its mix of controversy and raw post-match reaction is much copied across both unofficial and official club channels.

We talked about the reaction of mainstream media to this new upstart genre, the commercial future of fan based media channels and what the pandemic has revealed about the distance between the people in football boardrooms and the people who pay for tickets.  Despite being an Arsenal fan, Robbie’s a nice bloke, and one of the smartest media operators out there.
If you like our podcasts you should sign up to the Unofficial Partner newsletter which develops the threads of the conversations. You can do this via unofficialpartner.com where you can also explore the back catalogue of over 100 podcasts covering every area of the global sports business.

Nov 03 2020

44mins

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E119: PBSL Launch

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Today we’re talking about leadership with the founding members of a new initiative, The Professional Body of Sports Leadership (PBSL) which has just launched as a network for current, and aspiring, senior executives, high performance specialists and non-executive directors in the sports industry. It aims to drive the development of a new standard in sports industry leadership and governance, safeguard mental health and wellbeing and actively promote inclusion and diversity in all its forms. Alongside this, it will harness the collective knowledge of the sports business, creating an industry dialogue and representative voice.

To talk about this, we have three guests. Tom Sears, the founder of the PBSL who many listeners will know from his senior roles in sports bodies internationally and who in 2017 founded the sports executive search specialists Kinsey Sears based in London.

Joining Tom are Chris Brindley, Chair of Rugby League World Cup 2021, and Zarah Al-Kudcy, Head of Commercial, Partnership Development, Formula 1. To become a member for PBSL, please click here.

If you enjoy the podcasts, sign up to the unofficial partner newsletter where we go deeper in to the themes arising from the conversations, sign up via unofficialpartner.com

Oct 30 2020

56mins

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E118: The business of European football with Phil Carling

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Today we’re talking about the business of European football with one of the most experienced and respected people working in the industry today. Phil Carling started his career as Arsenal’s first ever head of marketing before moving to head up the commercial department of the FA. Since 2004, Carling has been head of football for the sports marketing agency Octagon, managing their clients relationship with clubs, leagues and governing bodies around Europe and beyond.


So Phil was my first call when the story broke revealing a plot among some of Europe’s big clubs to launch a European Premier League initially at least endorsed by Fifa and underwritten by $6billion of JPMorgan’s money. 
This is the latest of many threatened rebel competitions to have appeared over the course of the last three decades. 
I want to why the story has become such a regular feature of sports business conversation, why this one appeared now, what happened to the previous incarnations and where was Phil Carling the first time he heard rumours of a European breakaway.

Oct 27 2020

1hr 2mins

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E117: Project Big Picture

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Today we pick over the remains of Project Big Picture, the controversial report in to the future of English professional football, that was instigated by the owners of two of the Premier League’s biggest clubs, Liverpool and Manchester United.


Our guests are Dan Johnson, former Director of Communications for the Premier League and Joel Seymour Hyde, the UK managing director of the sports marketing agency Octagon.


If you enjoy the Unofficial Partner podcasts, you should sign up for the weekly newsletter via the website, where we develop the threads of the conversation in more depth.

Oct 23 2020

52mins

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E116: NFL in the UK

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Today we’re talking about the NFL and specifically its relationship to the international market.

To do this we have Neil Reynolds, who has created a niche as the face and voice of the NFL in the UK, fronting Sky Sports tv coverage and the Inside the Huddle podcast, all alongside his own show The Neil Reynolds Podcast. 
So we talk about that hardy perennial topic of the sports business, the long discussed London franchise, and the nature of fandom outside the core US market. 

If you enjoy Unofficial Partner, please rate and review us on Apple or via your favourite app, and sign up to the weekly newsletter via unofficialpartner.com

Oct 20 2020

34mins

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E115: The Buy Side #2 - Peter Markey - TSB

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This is the second in our series called The Buy Side, conversations about the reality of sport and sponsorship with CMOs and other senior brand side marketing decision makers. Today’s guest is Peter Markey, CMO of TSB Bank.
Peter is responsible for all of TSB’s marketing and digital sales activity including brand, analytics, research, effectiveness, strategy, social media and marketing communications managing a team of over 100 across multiple sites.
He was formally Marketing Director of Aviva, the insurance company and CMO of the Post Office, RSA and More Than.
To find more conversations about every facet of the sports business, just search Unofficial Partner in your favourite podcast app, and sign up to our weekly newsletter via UnofficialPartner.com

Oct 16 2020

33mins

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E114: Money Talks #4 - WTF’s a SPAC?

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Special Purpose Acquisition Companies, or SPACs was a term I didn’t know a couple of months ago, and now I see them everywhere, particularly in relation to sport.

So, this podcast goes in to what they are, why they’re very popular and what are the implications of this new investment vehicle for the sports business.

To do this, I’ve asked Michael Broughton for help. Michael was co-founder of Sports Investment Partners, Europe’s first Investment Vehicle focused specifically on the sports industry. He has been a senior advisor to FIFA on business technology, innovation and investment strategy and is now an advisor to Acceleration Equity, focused on the acquisition of and investment into sports teams and franchises.
Note this conversation took place just before the news broke of a possible IPO of the Fenway Sports Group via RedBall Acquisition Corps, the SPAC created by Gerry Cardinale and Billy Beane.

Oct 13 2020

39mins

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E113: Joymo

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This week we’re looking in to the long tail of grassroots sport and ask if streaming technology has created a much needed commercial opportunity for teams, clubs and governing bodies who make up the vast majority of the sports participation pyramid.


To do this we’re talking to Michael Emery, CEO of Joymo, a streaming platform which allows parents, fans, players and coaches to film games and training sessions then store the content and sell access via a dedicated mobile app or through an unmanned camera.


Joining us in this conversation is Craig Edmondson, former head of marketing for the Premier League and MD of Zwift esports division, who is helping the international rollout of Joymo, which has its base in Norway.

Oct 09 2020

53mins

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E112: Timo Lumme

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We’ve been wanting to talk to Timo Lumme for ages - but he’s been quite busy apparently.
It’s sometimes said Lumme has had the perfect sports business career: IMG then Nike then Disney/ESPN then for the last decade and a half, the IOC’s big commercial job overseeing broadcast revenue and the TOP sponsorship programme, the largest of its type in sport.
(And we haven’t mentioned a stint running Quokka, an early sports tech startup around the first Dotcom boom).
So it’s fair to say that with that CV, not much surprises him. But then came Covid, and Tokyo 2020 became Tokyo 2021. So this was a great chance to spend an hour or so in Timo’s company and peer in to the business of the Olympics and the future of the greatest show on earth.

Oct 06 2020

1hr 2mins

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E111: The Bundle 7

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This is episode 7 of The Bundle, our fortnightly show about the sports media market with regular co-host Yannick Ramcke.
We revisit our controversial podcast with media analyst Claire Enders, look in depth at some of the stories coming out of the US market, and we ask what the big leagues can do to combat the enduring threat of piracy which is having real impacts on the value of rights in various parts of the world.


Hope you enjoy it, and if you do, sign up to the Unofficial Partner newsletter via the site.

Oct 02 2020

51mins

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E110: The Buy Side - Just Eat

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This the first of a series of podcasts interviewing senior decision makers on the brand side of the sponsorship market across different business categories.
Today’s guest is Ben Carter from the food delivery company Just Eat. Ben’s current role is Global Director of Restaurants and Strategic Partnerships, which sees him charged with commercial growth and partnership strategy to support the business 112,000 restaurant partner globally.
Our conversation takes in how sport and sponsorship applies to what is a very dynamic market category for many sports rights holders.
We start by asking Ben about how the company makes money, the preconceptions people bring to the Just Eat brand and then the role that sport and sponsorship plays in the company’s marketing strategy now and in to the future.

Just Eat UK is owned by Takeaway.com, the new ‘Official Food Delivery Platform Partner’ for UEFA Euro 2020, a spot which replaced McDonald’s official restaurant designation. Just Eat has a history of broadcast sponsorships around English football, including BT Sport’s Premier League and UEFA Champions League coverage.

Sep 29 2020

33mins

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E109: Fifty-Three Six

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This week we’re talking digital marketing with the founders of Fifty Three Six, Tom Fox and Marcus McDonnell. Often the digital conversation is about strategy and can be a bit abstract. This one isn’t like that. It’s an urgent conversation about how sports properties can use their digital assets to make money as we approach the race to the end of the year. Across the sports landscape, teams, leagues and events are facing a Covid driven existential crisis.

The ability to uncover new sustainable sources of revenue to replace gate receipts and match day revenue isn’t just a question, it's the only question. During the podcast we reference a piece of research work carried out by Fifty Three Six, called Five Actionable Facebook Campaign Insights To Win Q4. It’s available to download for free via the agency’s website.

Sep 25 2020

52mins

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E108: Kim Skildum Reid

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Kim Skildum Reid founded Power Sponsorship in 1994 to provide advice to major corporate sponsors in the Asia-Pacific region for clients that include Target Stores, Unilever, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Estee Lauder, and many more.

So the topic of the conversation is obviously the sponsorship market, what’s the difference between good and bad strategy and how the Covid crisis is impacting how brands are viewing sport across the APAC region.

Sep 22 2020

44mins

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E107: Claire Enders

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Today’s guest is Claire Enders, who has been the UK’s pre-eminent media and technology analyst, strategist and forecaster for over thirty years. After working across cable, satellite, and commercial Public Sector Broadcasting she set up Enders Analysis in 1997, to build comprehensive models for all parts of the UK media, telecoms and technology sectors and provides its research and expertise to over 140 organisations. During this time Claire Enders has built a reputation for outspoken and contrarian analysis of the prospects for technology, telecoms and media across Europe. She famously predicted first Dotcom crash, the advertising collapse of 2009 and has analysed every major sports rights deal of the last three decades. Someone once said of her that clients credit her with the ability to "see through the walls of boardrooms, and intuit the decisions they will make”.  
So, of course, we talked about the market for sports media rights generally, and the Premier League specifically, Amazon and the FAANGs, DAZN, the Netflix for Sport hype, the lessons of Disney+, audience behaviours for sport, the implications of private equity bidding for sports rights and the Premier League’s China problem. 
As ever, Claire Enders did not pull her punches.

Sep 18 2020

43mins

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E106: The Bundle #6

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This is episode 6 of The Bundle, the fortnightly sports media conversation with regular co-host Yannick Ramcke. 
This week’s topics are the Premier League’s China problem and we ask whether it has implications for other rights holders selling in to that country. Then it’s Barney Francis’ views on the OTT streaming market, DAZN’s potential IPO or SPAC, and finally, we peer below Nielsen’s announcement that they have a new approach to measuring out of home viewing, which could have significant ramifications on the value of sports rights in the future.


Hope you enjoy it, get in touch via the website unofficialpartner.com and subscribe to the newsletter.

Sep 15 2020

40mins

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E105: Simon Hughes

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This week we talk to Simon Hughes, the former professional cricketer, journalist, author and award winning broadcaster, which began as The Analyst on Channel 4’s ground breaking coverage of test cricket in the early noughties.

Since then, Simon has been a regular presence on television and across social media, and has just co-written a book called A New Innings on the business of the IPL with Manoj Badale, the owner of the Rajasthan Royals. So this is a conversation about where cricket and business meet, and covers a lot of ground that regular listeners of Unofficial Partner will recognise, such as the role of private equity in sport, changes in audience behaviour and the role of innovation in sport.

Sep 11 2020

38mins

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iTunes Ratings

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Great podcast!

By James M. Flynn - May 06 2020
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A very insightful look at the world of sports through business. Really enjoy the topics that each guests bring up, and how much I learn about the industry at the end of each episode is incredible.

Inside the Business of Sports

By Andrew Vontz - Apr 07 2020
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A unique look inside the business of sports with the insiders who make it happen. A great listen, highly informative, compelling guests. Must listen!