Having lived through the NYC ad scene in the fifties, sixties and seventies on major global ad accounts, i find the Emory professor to be full of it and full of himself. His gratuitous statements are largely inaccurate. To seriously take this soap opera on advertising and elevate it to Olympian status is an example of the sad state of education in America. And, by the way, the sexual behavior was no more Olympian in advertising than it was in banking or in any other walk of life during that or any other period. To say that DDB was selected by JFK because he was, in his own way, a "Volkswagon Lemon" is sheer sophistry. And, none of his philandering was public knowledge until many years after his election,
I feel for the students who have to pay dearly to listen to his fatuous observations on this and any other subject.
Michael G. McDonald
Co-founder, McDonald & Little Advertising