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The Agent Edge

Updated 14 days ago

Business
Education
Careers
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The Agent Edge Podcast is a residential real estate show produced by Berkshire Hathaway HomeServices California Properties, that features interviews of top producing REALTORS who share information about their success.

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The Agent Edge Podcast is a residential real estate show produced by Berkshire Hathaway HomeServices California Properties, that features interviews of top producing REALTORS who share information about their success.

iTunes Ratings

21 Ratings
Average Ratings
20
0
0
1
0

Love this podcast!!

By milkywaymatt - Mar 15 2019
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Absolutely love this podcast! It has so many hidden gems from some of the best realtors in Southern California on how to find success in such a hard to navigate real estate industry. Highly recommend!

So glad your back

By The Designing Realtor - Sep 27 2017
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Love this podcast. Love the California vibe and as a newer realtor in the Midwest I love to hear the ideas the California agents use for their business. Thanks for all the insights and looking forward to more great podcasts.

iTunes Ratings

21 Ratings
Average Ratings
20
0
0
1
0

Love this podcast!!

By milkywaymatt - Mar 15 2019
Read more
Absolutely love this podcast! It has so many hidden gems from some of the best realtors in Southern California on how to find success in such a hard to navigate real estate industry. Highly recommend!

So glad your back

By The Designing Realtor - Sep 27 2017
Read more
Love this podcast. Love the California vibe and as a newer realtor in the Midwest I love to hear the ideas the California agents use for their business. Thanks for all the insights and looking forward to more great podcasts.

Best weekly hand curated episodes for learning

Cover image of The Agent Edge

The Agent Edge

Latest release on Nov 08, 2019

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 14 days ago

Rank #1: Episode 29 - Chase Cromwell

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Chase Cromwell – San Diego Central

Welcome to The Agent Edge: Episode 29! In this podcast episode, we are joined by Chase Cromwell, an agent working out of our San Diego Central office.

From being involved in sports at a young age, to holding four jobs at once, to growing up watching his father work hard for his family, Chase has learned the value of hard work and heart from a young age. He strives to be the best at everything and show integrity in every job he is tasked with. Even when working 4 jobs to support his family, he never did any job halfway – even if that meant taking a little bit longer to finish the job.

 Chase has built his business on ambition, persistence, and hard work – values he holds near his heart because they are what got him to where he is today. By staying alert, being on top of his tasks, and being available 24/7, Chase continues to build a business and a life on solid relationships with his clients and friends. He believes that relationships are key not only in the real estate business but also in life.

 You'll also learn

  • Why Chase refuses to slow down even after all the struggles he faced at the beginning of his career and why that helped him believe in the power of momentum. 
  • How Chase used his sphere to his advantage while he worked many different jobs at the beginning of his career. 
  • What Chase’s social media strategies were in the beginning stages of his business to what he currently does on social media to help his business. 
  • The importance of persistence and building good relationships throughout your real estate transactions. 

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. 

Jun 28 2019

59mins

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Rank #2: Episode 18 - Oscar Wei

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Welcome to The Agent Edge: Episode 18!In this podcast episode, we are back after a brief hiatus with a very exciting guest. Joining us for our 18th episode is Oscar Wei, Senior Economist at the California Association of REALTORS®.In this show, Oscar covers many topics, such as housing supply, a potential tax reform and its possible implications, and the competitive market that homebuyers, sellers, and even real estate agents are currently experiencing. A new segmentTo kick off the show, Sam is joined by Jennifer Gaffney, Director of Digital Marketing Services at Berkshire Hathaway HomeServices California Properties, for a new segment called Tech Talk. This first segment covers the keys to running a successful blog. Jen will return with more tips for agents who are ready to improve their digital presence. You'll also learn: - The average number of offers that low-priced homes are currently receiving.- Why housing supply is a big issue right now and the effect it will have over the next 1-2 years.- When Oscar thinks is a good time for homeowners to sell. Hint: It's in the very near future! - How San Diego, Orange, and Los Angeles Counties are faring in today's real estate market and economic climate. - What the current trend for Chinese buyers is and why international buyers are drawn to California. Links and resources mentioned in this episode- California Association of REALTORS®- Oscar's LinkedIn- Oscar on Twitter Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.

Sep 19 2017

1hr 18mins

Play

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Rank #3: Episode 26 - Lauren Ravitz

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Welcome to The Agent Edge: Episode #26!

In this podcast episode, we are joined by Lauren Ravitz from our Brentwood office. Lauren is a San Diego native who found her way to Los Angeles after graduating from the University of Michigan. After taking a few jobs in the entertainment industry and realizing it was not for her, Lauren decided to get her real estate license. She learned the importance of networking while she worked in the entertainment industry, so it was no coincidence that she joined one of the best teams in Los Angeles after getting her license.

 In this show, you will learn how Lauren does it all; from spending time with her family, to being a top producer, to finding the time to give back to her community.  You'll also learn

  • How to organically keep in touch with friends and past coworkers and eventually turn them into clients. 
  • What it’s like to grow up in an entrepreneurial household and how to bring that spirit into your business. 
  • Why it is important to be a resource to people and how that helps Lauren’s business.
  • What’s next for Lauren in 2019. 

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode! Subscribe to the show on iTunes.

May 10 2019

43mins

Play

Rank #4: Episode 14 - Rising Stars

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Welcome to The Agent Edge: Episode #14: Rising Stars! In this podcast episode, we are joined by Jeff Katz, Kelly LeClair, and Craig Hothem. Relatively new to the real estate industry Jeff, Kelly, and Craig are forward-thinking agents who have had great success generating leads. Their strategies range from real estate education via video and social media, to hosting mega open houses, and a daily grind using traditional door-knocking and cold-calling techniques.  In this show, you will learn three completely different approaches to generating leads in your community and farm, and take away tips that you can start to immediately implement.  You'll also learn:

  • How to leverage your listings and use them as an "office space." 
  • Why Craig isn't affected by rejection. 
  • The story behind this photo of Jeff fully dressed and submerged in a clients' bathtub. 
  • That, when starting a team, it's important to choose individuals who are notso similar to you. 
  • How Kelly's experience as a TV news reporter helps her stand out among the many real estate agents in Southern California. 

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comments section below, or a review on your favorite podcast player. Don’t miss an episode! Subscribe to the show on iTunes.

Dec 27 2016

54mins

Play

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Rank #5: Episode 13 - Gino Blefari

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Welcome to The Agent Edge: Episode 12! In this podcast episode, we are joined by Gino Blefari, CEO of HSF Affiliates Inc. Gino is one of the most respected names in the real estate industry, and it's no secret why.  In this show you'll learn that Gino sold 52 houses within 12 months after closing his first ever sale, even after promising himself he was going to quit the real estate business once he managed to close that first deal.  You'll also learn

  • Why you should never number your deals
  • To always be very, very prepared
  • The importance of never letting anyone out-work, out-study, or out-prepare you
  • Why Warren Buffett was the only person Gino would let buy Intero, the real estate business he founded 
  • That you should always align yourself with people and businesses that share the same values as you 

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. Don’t miss an episode! Subscribe to the show on iTunes.

Dec 13 2016

56mins

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Rank #6: Episode 16 - Suzy Ealand

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Welcome to The Agent Edge: Episode 16! In this podcast episode, we are joined by Suzy Ealand, a 5 Year Legend award winner in our Santa Ynez Valley office. Suzy previously worked at a construction and new development company but had to switch gears to real estate when the market took a turn in 2008.  In this show, you'll hear about Suzy's early success in real estate, and how she has continued to grow her business to become one of Santa Barbara County's most respected and well-known REALTORS®.  You'll also learn

  • How diversifying her marketing budget increased her sales volume
  • Why she does not target the high-end or luxury market
  • That taking care of her mind and body allows her to deal with stress more effectively
  • How much money she invests into each listing
  • Why she feels that she contributes to the economy in multiple ways 

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. Don’t miss an episode! Subscribe to the show on iTunes.

Feb 07 2017

1hr 1min

Play

Rank #7: Episode 11 - Andrew Manning

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Welcome to The Agent Edge: Episode 11!

In this podcast episode, we are joined by Andrew Manning, a top-producing agent in our Sherman Oaks office who has won just about every real estate award there is. Hear Andrew talk about how his patience earns praise from his peers, why he'll take any listing--no matter the price--and share that his business is made of about 80 percent referrals.

You'll also learn:
  • Why you should always be open to negative feedback
  • How keeping your mouth shut could help you sell a house for tens of thousands of dollars over asking price
  • That the harder you work, the luckier you get
  • When you focus on your sphere of influence, it leads to referrals
Links and resources mentioned in this episode Andrew

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or a review on your favorite podcast player.

Don’t miss an episode! Subscribe to the show on iTunes, Stitcher, or Google Music. Host of the show is Sam Guillen.

Nov 01 2016

1hr 1min

Play

Rank #8: Episode 15 - Alexandra Pfeifer

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Welcome to The Agent Edge: Episode #15!  In this podcast episode, we are joined by Alexandra Pfeifer from our Pacific Palisades office. Alexandra is a self-made success, a fourth-generation Los Angeles Westside native, and a proud mother.  You'll learn how Alexandra embraces her obsessive nature and why it has led her to be so successful, plus hear her tips for buyers and sellers in today's market.  You'll also learn:

  • Why photography and staging are so important when selling a home
  • You have to be up to date with technology or it will negatively affect your business
  • Why Alexandra loves representing buyers, and feels it is her strength

Links and resources mentioned in this episode:

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comments section below or a review on your favorite podcast player.

Jan 10 2017

42mins

Play

Rank #9: Episode 25 - Cristal Clarke

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Cristal Clarke - Montecito

Welcome to The Agent Edge: Episode 25!

In this podcast episode, Cristal Clarke, an agent in our Montecito office, shares her experience selling real estate in Santa Barabara County for the last 30 years.

After studying art and architecture under the world scholar on Leonardo da Vinci at UCLA, and traveling between the U.S. and Italy, Cristal knew that she wanted to work primarily in the U.S. She tried her hand at real estate and immediately knew it was the business she for her. In this episode, you’ll learn why it's so important to see and study the inventory and the market itself.

You'll also learn:

  • About Cristal’s background in the arts and how it has helped her in the real estate world
  • How knowing the market and gaining as much knowledge as you can, helps your business
  • Why Cristal is busiest in the “slow” months
  • About strategies, Cristal uses to stay in touch with her current and past clients

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode! Subscribe to the show on iTunes.

Apr 26 2019

32mins

Play

Rank #10: Episode 10 - Michael Calcagno & Nancy Hamilton

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Welcome to The Agent Edge: Episode 10! In this podcast episode, we are joined by Michael Calcagno and Nancy Hamilton from our Montecito South office in Santa Barbara County. Michael and Nancy recently joined our company and are already feeling right at home--literally. Michael and Nancy's six-person team and their office are located on one of the busiest streets in Montecito. You'll feel instantly welcome from the second you walk in, thanks to their living-room-style decor and warm hospitality.  In this show, you'll learn how being adopted has helped Nancy want to help people find their homes, that managing actors in Hollywood is surprisingly similar to real estate, and how working in sales is really just about exchanging value and knowledge.  You'll also learn

  • If you can provide value to someone, you will be successful in business 
  • The importance of finding joy in every single day 
  • Why the team chooses to focus on their community and the people in it, and how that has helped their business grow 
  • How Michael and Nancy were able to be so successful for so many years without branding their business until recently
  • Why new technology should never scare you

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below, or leave a review on your favorite podcast player.

Sep 29 2016

47mins

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Rank #11: Episode 30 - Kyle Kemp

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Welcome to The Agent Edge: Episode 30! In this podcast episode, we are joined by Kyle Kemp, our branch manager in the Santa Barbara/Montecito region.

Kyle, who was born and raised in Pasadena, California, attended Cal Poly San Luis Obispo where he majored in Finance Real Estate and Law. Prior to becoming a branch manager, Kyle was a special effect project manager, working on some of the biggest events in entertainment such as the Academy Awards, the Emmy’s, the Grammy’s, and many others. Kyle then found himself immersed in the real estate industry after flipping homes with a close friend of his, then decided that he wanted to help people buy and sell homes, ultimately becoming a branch manager for some of our most successful offices.

In this show, you’ll learn how Kyle keeps his offices ranking among the top 10 of Berkshire Hathaway HomeServices California Properties offices over the past 11 years and, more recently, among the top 10 Berkshire Hathaway HomeServices offices nationwide, and what he is doing to keep that reputation in the years to come.

You'll also learn

  • About the uniqueness of Santa Barbara, why it’s not just a “luxury haven,” and why its diversity makes it an attractive escape for many.
  • How Kyle’s past real estate experience and exceptional people skills help him to recognize talent and ultimately be a great manager. 
  • Some advice to get better as a real estate agent, whether new or seasoned.
  • How Kyle has doubled and even tripled his agents’ productivity by creating a unique environment that is different from many other real estate offices.
  • 4 things that always lead you to more money in the real estate business. 

 Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode! Subscribe to the show on iTunes.

Aug 16 2019

46mins

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Rank #12: Episode 22 - Tony Silva

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Welcome to The Agent Edge: Episode #22! In this podcast episode, we are joined by Tony Silva, an agent working out of the Carlsbad office and team leader of the Silva Group. Born in Brazil, Tony immigrated to the United States as a teenager and found his home in Boston, Massachusetts. After practicing real estate on the side for a while on the east coast, Tony took a chance and relocated to sunny San Diego. Initially, he worked in the food service industry but then decided to dive right back into real estate. Now, Tony has built a successful business derived from his incredible work ethic and leads a successful team out of Carlsbad. 

You'll also learn:

  • How to genuinely care for your clients.
  • Tony's business strategy, including holding open houses 5-6 days a week, his follow-up systems, and how to get repeat business.
  • Why using social media groups can help build business and increase your client base.
  • Tips for finding your momentum in the real estate business. 
  Links and resources mentioned in this episode:

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode! Subscribe to the show on iTunes.

Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2

Power Digital: https://powerdigitalmarketing.com/

Feb 22 2019

59mins

Play

Rank #13: Episode 24 - Phil Missig

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In this podcast episode, we are joined by Phil Missig an agent on the MissigNam team out of the Beverly Hills office.

Phil grew up in a small town in Ohio and while growing up, picked up on the Midwest work ethic. Not only has his hard work contributed to his ongoing success in the real estate business today, his background in fashion and modeling has contributed greatly to his success and differentiation strategies. 

In this show you’ll hear about how Phil’s background growing up in a small town in Ohio and how traveling the world in the fashion industry helped him become successful as a realtor.  You'll also learn

  • How Phil entered the real estate industry through modeling and photography and how his knowledge of photography helps him get the “money shot” for his clients’ homes
  • About how to change your mindset to “producer” rather than “agent”
  • What differentiates Phil from a marketing standpoint and what marketing techniques he uses to be successful
  • How to convert referrals and build a successful business

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.

Don’t miss an episode! Subscribe to the show on iTunes.

Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2

Power Digital: https://powerdigitalmarketing.com/

Apr 12 2019

56mins

Play

Rank #14: Episode 23 - Kerry Mormann

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Welcome to The Agent Edge: Episode 23! In this podcast episode, we are joined by Kerry Mormann, an agent working out of our Montecito Office.

Kerry began his real estate career on the residential side, but after selling his first ranch to a friend, he was hooked on selling land and ranches. With his background in land as the director of the Santa Barbara land trust, Kerry understands the business more than most and feels a deep connection to what he does because he is a conservationist.

In this show, you’ll learn about Kerry’s most recent ranch sale on the Gaviota Coast in which he double-ended the $70 million deal.

  You'll also learn

  • About conservation easements, developing rights of ranches, and property taxes
  • How Kerry got his start in the real estate business and how he ended up selling ranches
  • What the different types of land trusts and their importance
  • How a typical transaction happens for Kerry and why he finds selling ranches more challenging than selling residential
  • What is involved in showing a ranch and how it is different from showing a home

Links and resources mentioned in this episode

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. 

Don’t miss an episode! Subscribe to the show on iTunes.

Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2

Power Digital: https://powerdigitalmarketing.com/

Mar 08 2019

37mins

Play

Rank #15: Episode 12 - Ellen McCormick

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Welcome to The Agent Edge: Episode 12 In this podcast episode, we are joined by Ellen McCormick in our Pacific Palisades office. Ellen is a California native and resident of Pacific Palisades since 1985. A founding associate of her office in 1997, she consistently ranks among top Berkshire Hathaway HomeService agents nationwide.  In this show, you'll learn how growing up in San Francisco during the 1970s and attending an all-girls Catholic school prepared her for just about anything and anyone, and that her career is driven by finding that moment a person falls in love with a home. You'll also learn:

  • That listening and taking note of what is not said is just as important as what is said
  • How important it is to take off one full day every week 
  • Why Ellen thinks that the most important type of advertising is online, but still spends for print advertising
  • Her advice for homebuyers, sellers, and new real estate agents 
  • That houses have magic 

Links and resources mentioned in this episode:

Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. Don’t miss an episode! Subscribe to the show on iTunes.

Nov 29 2016

41mins

Play