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Rank #166 in Management category

Business
Education
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Self-Improvement

The Sales Podcast

Updated 2 days ago

Rank #166 in Management category

Business
Education
Management
Self-Improvement
Read more

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

Read more

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

iTunes Ratings

103 Ratings
Average Ratings
92
4
4
1
2

Keep it up

By top-slr - Sep 08 2019
Read more
Quality podcast with good info for sales

Practical, engaging podcast

By Dr. J82 - Jun 18 2019
Read more
Great host, awesome guests, and real life, practical sales info

iTunes Ratings

103 Ratings
Average Ratings
92
4
4
1
2

Keep it up

By top-slr - Sep 08 2019
Read more
Quality podcast with good info for sales

Practical, engaging podcast

By Dr. J82 - Jun 18 2019
Read more
Great host, awesome guests, and real life, practical sales info
Cover image of The Sales Podcast

The Sales Podcast

Latest release on Jan 23, 2020

Read more

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

Rank #1: Sean Whalen Shows How To Be a Lion Not a Sheep

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https://www.thesaleswhisperer.com/podcast

https://www.thesaleswhisperer.com/30-day-sales-growth

  • Multi-millionaire by his mid 20’s
  • Got divorced, lost everything, stuck his head up his ass.
  • Hired a coach and posted online about his life.
  • “Lions Not Sheep”
  • He hid from everything. He hid himself even on social media so people wouldn’t criticize him.
  • He had an incorrect vision of “success” the first time around.
    • He was grinding 20 hours a day
    • Buying Rolexes and cars and houses
    • Burned himself to the ground
    • Disconnected from his wife
    • Thought "One day I’ll arrive”
    • Now he built a lifestyle and a brand
    • Now he asks “does it fit my lifestyle?”
    • Gary V is leading a great conversation now. He’s encouraging people to grab life by the balls but he wouldn’t trade seats with him because of the effort they put in.
  • Get out of your lethargic state and add value, even if you’re “just an employee.”
    • Go be a super-star slinging lumber at The Home Depot or the burger joint.
    • Take a risk.
    • Take a leap.
    • We’re not getting any younger.
    • Hire a coach to get you over the hump.
  • Understand the Law of One Degree.
    • Make small, incremental changes.
    • You’re in a habit, in a rut, with tunnel vision.
    • Look at people and see how they’re doing it
  • People aren’t afraid of success.
    • We’re all pros at failing.
    • We aren’t afraid of failure.
    • We’re afraid of the judgements of others.
  • Go tell the truth.
    • If you’re busted now and you don’t want to be busted…if you want to 2x or 5x your growth TELL. THE. TRUTH.
    • Stop suppressing your dreams.
  • The hardest question is “What do you want?” You’re fat and on anti-depressants because you’re afraid of telling the truth.
  • Teach what you know.
  • Say no to prospects that don’t fit into your model.
  • Vulnerable is not weakness.
  • He has over 300 million video views and he’s made them all with his iPhone.
  • He hired a coach because he was angry.
  • His buddy said to get out of real estate and ride the wave of his honesty and social media success.
  • He wasn’t on fire with real estate but did it because he was good at it.
  • He didn’t see himself as a coach but his friends were asking him to coach them in real estate.
  • He and Gary V thought it was presumptuous to be a coach.
  • His real estate coaching turned into personal coaching and he launched Lions, Not Sheep.
  • He started testing and experimenting and found what sold.
  • Coaches give you permission to make the moves you need to make.
  • He can’t even login to his own website.
  • He hasn’t touched his site in 18 months.
  • He just goes in the right direction.
  • Get out of the mental masturbation.
  • Ask people what they want.
  • Put a call out into the marketplace.
  • “It’s just me giving me.”
  • Tell the truth.
  • We’ve been programmed to lie.
  • The truth is deep and scary and real.
  • Tell a story. Share your story. Share your truth.
  • How are you being a good spouse or CEO or parent by lying?

May 25 2017

56mins

Play

Rank #2: Brian Swichkow, The Ghost Influencer, Shares His Reddit Stalking Story of Growth

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Go Viral On Reddit & Get Your Dog 2 Million Views on YouTube…and a Few Other Golden Marketing Tips   What you'll learn in this episode...
  • How Brian "stalked" his roommate with Facebook ads and ended up in AdWeek
  • How to get your dog 6,500 subscribers and 2 million views on YouTube
  • How to get 450,000 pageviews on your blog in 72 hours
  • How he made a girl on Tinder world famous
  • How to launch a niche site and profit from it
  • How sex and conversions have a lot in common
  • How to use Reddit to get upwards of 7 million page views per day
  • How to use Reddit to drive organic traffic to your blog
  • How to grow while being yourself
  • The power of questions
  • The power of connecting
  • The power of the truth
  • Why you need to be more curious
  • How to have things for sale but not sell anything

Feb 22 2016

49mins

Play

Rank #3: Build a digital marketing strategy with a growth hacker, Nathan C. Brown

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http://www.thesaleswhisperer.com/blog/Build_a_digital_marketing_strategy_with_Nathan_Brown

http://MakeEverySale.com

What You'll Learn in this Episode of The Inbound Sales Podcast...

  • How to react if a company recruits you away from college
  • What to do if you are on a tight budget to market your idea
  • What are the tools needed to get the word out about your idea
  • How Content SEO and Local SEO work to your advantage
  • How to piggyback on existing audiences and track your results
  • Setting up the appropriate metrics according to your audience's stage 

May 02 2016

1hr 1min

Play

Rank #4: Lee Carter Explains How To Persuade Convince When Facts Dont Matter

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Lee Carter.

Lee Hartley Carter is President of maslansky + partners, a language strategy firm based on the single idea that “it’s not what you say, it’s what they hear.” Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality and researcher, she doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

In this episode, Carter will talk about being authentic.

By the end of this episode you will learn how to to persuade your audience or how to catch their attention.

Enjoy!

-----

Follow Lee Carter on:

Twitter --https://twitter.com/lh_carter

Site -- https://www.penguinrandomhouse.com/authors/2200459/lee-hartley-carter

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 15 2019

32mins

Play

Rank #5: James Malinchak: Speak Your Way To Prosperity

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Played basketball in Hawaii
  • Moved to LA
  • Had no idea or plan to speak
  • Was making $7/hr working at a video store in L.A.
  • He listened to people who said "just follow your passion but it doesn't work unless you get booked
  • You need to bring business processes to your passion 
  • Most speaker associations are a load of crap with advice like "cold call 100 and you'll get 10 interested"
  • Did 2-3 talks then 30-40 then he crushed it
  • You need to be a great marketer
  • The 8-ball of speaking is reaching the people who control the budgets. Nothing else matters.
  • Corporate speakers go after training coordinators, casino 
  • Colleges have budgets (student activities, Greek life, residential coordinator, youth conferences)
  • You have the youth market (K-12), colleges, corporate: make your speaking material unique for each of those
  • He has one talk that fits three themes with different titles in Corporate
    • Success / motivation
    • Sales
    • Leadership
    • This 3X's his chances of getting booked
  • He has five talks for colleges
    • Incoming
    • Out-going
    • Leadership
    • Success In College
    • College athletes
    • This 5X's
  • One talk for youth where he's paid as a keynote speaker
  • He does more direct mail than anyone
    • Event coordinators don't go to Facebook to find a speaker
    • No speaker shows up in the mailboxes of these decision makers
    • He'll validate their addresses
    • He has zero competition because nobody mails
    • He'll do 10,000 mail pieces
      • 1,000 will be interested
      • 100 will retain him for $20,000
      • Don't do postcards
      • His contacts tell him not to send little postcards
      • He sends a 6-page brochure in one big sheet
      • Rent the right list and drive them to a landing page where they can see a video of you as a speaker
      • Customize the mailout for the market
      • They'll call and book him
      • Coordinators worry if you can relate to their audience, not that you can speak well
    • These are for fee-paid talks
  • Slides should enhance your presentation not be your presentation
  • Your face and your hands should be your main tools
  • Planners will ask for local people to keep fees down
    • Destination planners will give them a list of the local providers
    • 20,000 conventions per year are held in Vegas
    • Sales and Marketing coordinators of hotels—he got to know them and got listed as a preferred vendor (incentivize them)
  • 15 years ago he walked into the Portland Convention Center with a bunch of big names like Michael Jordan ($150k) vs James's $5k and he was the only one  who got a standing ovation
  • To make more package yourself better to be perceived as being worth more
  • When you're starting you speak anywhere for any price
  • Everyone undervalues themselves
  • Ask for what you want
  • He started earning $20,000 when he decided to ask for $20,000

Sep 18 2017

39mins

Play

Rank #6: This Crazy Mom Made $5 Dinners Famous (Erin Chase, Genius!)

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What you'll learn in this episode...
  • How a stay-at-home mom created a successful online business by simply feeding her family affordably
  • How your crazy is probably genius in disguise
  • How to start where you are now
  • How and why to create multiple streams of income
  • How and why to shift your focus from "volume" to...
  • How to start charging for the things you were giving away for free
  • How to grow your sales without growing your staff
  • Why you need to be fanatical about learning and research...and applying and doing
Links Mentioned

Dec 14 2015

58mins

Play

Rank #7: Maren Kate Donovan: How To Grow After a Major Collapse

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What You'll Learn In This Episode of The Inbound Sales Podcast...
  • How to know it's time to launch your entrepreneurial venture
  • How to find your niche
  • How to find opportunities to expand your new venture
  • How to price your services / offerings
  • When to take outside money to grow
  • How to handle that outside money when you do grow
  • The role of compassion in business and in life
  • The value of persistence, iterations, and thick skin to success
  • What to read to inspire you to grow
  • How to create a business plan that actually helps you grow your sales
  • When you should stop learning
  • How to leverage kids and teenagers to detect the next trend
  • What to do when you are ambushed
  • The point of money

Mar 21 2016

42mins

Play

Rank #8: Jon Ferrara, The Inventor of Two CRMs, Gives The 5 E’s Of Nurture Marketing

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http://MakeEverySale.com

About Today's Guest

Jon Ferrara has been in sales and marketing his entire life. He saw that sales were broken and decided to do something about it. He created Goldmine CRM with $5,000 in his apartment and helped them expand from 1989 to 1999 when he was bought out. Now he sees things broken again in sales as it pertains to social media and online marketing, so he's back. See what he's up to in today's episode, #97.

Tools To Thrive
  • Start Blogging Today: If you are new to blogging and need to put up a quick site and get real help with your hosting, try Bluehost. I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount.
Rubber-Meets-The-Road Tip
  • He created Goldmine with $5,000 in an apartment.
  • He went after the Novell resellers who sold network workgroups (it was before Microsoft networks and Outlook.)
  • He created an instant revenue stream.
  • Mark Cuban was a Novell VAR and Jon got him to convert over to Banyan Vines.
  • Sales people are beaten to go back and use their company CRM.
  • We live in our email and social media.
  • Contacts. Calendar. Communication. It's where we live.
  • 225,000,000 businesses and only 1% use CRMs.

"Contacts. Calendar. Communication. It's where we live"

  • You’re hired for your network and brand yet few maintain their networks and relationships.
  • At their core, CRMs don’t do anything for you because you live outside of the CRM. It’s too much work.
  • Most buy CRMs because they think they need it but they don’t know how they’ll use it.
  • CRMs are not just for salespeople. It’s for everyone in your business.
  • Nurture Marketing - action-based communication.
  • Data decay is like fish.
  • Salespeople spend 60% of their time on non-sales-related activities.
  • Don’t pound on them.
  • You need bait to fish in the social river.
  • Educate, Enchant, Engage, Embrace, Empower.
  • Content, Conversation, Community.

"Salespeople spend 60% of their time on non-sales-related activities"

  • Give your knowledge away. Share content.
  • Teach them to fish then let them know you also sell fishing poles.
  • Start by listening then add value to the conversation.
  • Create good identity on all social media platforms that are relevant for your business.
  • “It’s the basics that win games.” John Wooden
  • Get started by updating your profiles at a minimum.
  • Start having conversations.

"Teach them to fish then let them know you also sell fishing poles."

  • Nimble Everywhere - works in any browser-based platform.
  • It takes Jon about 20 min a day to curate content for a week.
  • Use Buffer for free.
  • It’s like dividend investing.
  • We’re still early in the social media wave. Get started now.

"We’re still early in the social media wave. Get started now."

Links Mentioned If you liked this episode, please let me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace!

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Order a signed copy of Wes's new book, "The Sales Whisperer® Way"

Use these resources to grow your sales:

Check out earlier episodes of The Sales Podcast:

Dec 01 2014

42mins

Play

Rank #9: Episode 100: Go Behind The Scenes With The Sales Whisperer Himself

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About Today's Guest

Today I change up the music and give you a behind-the-scenes look at how The Sales Whisperer® came to be. It was not a "grow-to-the-sky" journey by any stretch of the imagination. Laid off three times in two years—twice on my birthday! On unemployment when two of my kids were born. Lost well over $100,000 on various "investments" with "friends." Audited by the IRS and California Board of Equalization because of those "friends" and left holding the bag. But I'm still here and growing by helping you grow.

Tools To Thrive
  • Start Blogging Today: If you are new to blogging and need to put up a quick site and get real help with your hosting, try Bluehost. I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount.
Rubber-Meets-The-Road Tips
  • See how the military prepared me for entrepreneurship.
  • Should you write a book?
  • Be bold. Move fast. Break _____.
  • "Write a book NOW to grow your sales!"
Links Mentioned If you liked this episode, please let me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace! 

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Order a signed copy of Wes's new book, "The Sales Whisperer® Way"

Use these resources to grow your sales:

Check out earlier episodes of The Sales Podcast:

Jan 14 2015

42mins

Play

Rank #10: Rethink The Sales Conversation To Accelerate Sales Enablement, John Reid

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  • Sales tips have not evolved since 1983
  • Most sales "stuff" is driven from a model 
  • We become zealots of "the model" because "the model has to be the answer"
  • Sales enablement today is not about the model
  • Belief systems drive sales behaviors
  • The world does not need another model but models are good
  • Skill vs Will
  • Most sales professionals believe they are good at relationship building
  • Most sales professionals are wrong
  • The Mentalizer's Paradox
  • Salespeople are not trained properly
  • Salespeople are unaware
    • How many won deals because your customer liked you?
    • How many lost deals because your customer didn't like you?
  • You use weak words
  • You're afraid of being told no
  • You're afraid of the answer
  • You're afraid of re-building the pipeline
  • You're afraid of not being liked
  • We're emotional beings who think
    • Needing purpose
  • Don't bring donuts, bring insight
  • Manage, don't coach
    • Coaching is seen as negative
  • The learning objective is not the answer. The improved behavior is the answer.
  • Be learner-focused. They should do most of the talking. It's all about them.
  • There's too much emphasis on "liking" vs. trusting and respecting
  • Desire with no discipline is worthless
  • Insight + Humility takes Rigor
  • Most people want a thinking partner, not the answer
  • Give them an idea
  • Challenger model is hubris
  • Priming
  • You still must master the art of controlling the conversation
  • Questions are always the answer
  • When you talk you create objections!
  • Get comfortable with being vulnerable
    • "N.B.O. (New Business Opportunities)" Ask if you're confused
  • Be brief. Be good. Be gone.
  • Once you get high, stay high.
  • Don't ask permission. "Hey, I'm going to be meeting with your boss. Anything you'd like me to bring up with your boss?"
  • Expand your curiosity.
  • Out-understand your competitors. Only 11% of customers believe salespeople understand their needs.

http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

Jan 23 2019

51mins

Play

Rank #11: Jeff Giagnocavo: Raise Your Prices 5x & Close 70% of Clients On the First Visit

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About Today's Guest

In 2002, Jeff Giagnocavo was was the youngest / fastest-to-management salesperson in building material but he wanted more.

He saw a small ad for a salesperson in the furniture/mattress industry with his now-business partner so he made a switch. In 2009 he got involved in the direct response marketing world and that lead him to this podcast interview!

Tools To Thrive Rubber-Meets-The-Road Tip
  • Jeff Giagnocavo was a wholesaler selling to retailers and thought his retailers needed to know about direct response marketing but they put up barriers. “My business is different.”
  • Jeff was inviting his retailers to marketing meetings, etc. and Ben at Gardner Mattress & More saw that and it was instrumental in his being invited to become a partner.
  • Gardner was a customer of his for years and approached him to become a partner in their business.

[Tweet ""Your business is different? No it's not."  @GardnersMattres."]

  • Because of direct response marketing and tightly-scripted sales interactions, their average ticket is 5x that of the industry.
    • 70% close rate on the first visit and getting 40% of the 30% to buy on the second visit.
    • To raise your prices make sure you have a solid process and can answer who you are and what your value is.
    • He has a solid opening “right from go.”
    • From there, the in-store, in-person visit must be right. What they say and how they say it.
    • Then they have to deliver a solid product.
    • They have a unique sales choreography.
    • It took over a year to incorporate the sales choreography. It took some buy-in.
    • Allow your staff to inject their personality into the 27-point presentation.
    • We all use scripts every day in everything we do, including shaking someone’s hand as we walk into a business meeting.

[Tweet ""We all use scripts every day in everything we do" says @GardnersMattres."]

  • They have a customer lounge and don’t let people just jump on beds. Their initial greeting is a script.
  • About 8 out of 10 are open to having a conversation first. The other 2 realize there are 73 beds and after looking around they open up to answering some questions.
  • He’s very big on lead generation. Most focus on those looking to buy a bed today. He addresses those that wake up late with a sore back and he directs them to get a free guide, “What’s Keeping You Awake At Night” so they are priming the pump.
  • 27 different “out of place” ads such as places as home show expos, chiropractor sections in the yellow pages. (Still got a 7:1 ROI in the Yellow Book with an 800 number vs a local number.)
  • TV Guide ads - three ways to respond. Get phone, web opt-in and mail the coupon.

[Tweet ""Run "out-of-place" ads and see what works", says @GardnersMattres. (He's running 27 currently.)"]

  • His main prospect is the Baby Boomer to senior citizen so he runs ads that attract them: Charlotte, Lynn, Valorie and Lauralie
  • The four main personas really identified themselves. All but one are Baby Boomers.
  • Interviewed past clients. They just asked them. It helps when you sell good stuff and deliver a great experience. If you’re afraid to this, that is telling in and of itself.
  • Some came to the store. Some met for coffee. Some met for lunch.
  • Their 27-point “Sleep Assessment” is the script behind the scenes. It was 30 for a while but some were redundant and was streamlined.
  • They recognized they have to be different and have a different process to separate themselves from their competition.
  • Now they are on a clipboard.
  • He and Ben are on the floor about 10% of the time and they are working on the business 90% of the time.

[Tweet ""Have personas for your business and sell to those personas the way they want to buy" says @GardnersMattres."]

  • Sales structure and sales process is the key to success. “If you’re ready to accept a paycheck from me every two weeks that is loose and off the cuff, I’ll let you sell that way.”
  • In three years they’ve hired 6 sales people and none have left.
  • You need a system to manage your prospects, clients and leads. It’s expensive to have things fall through the cracks. You really need this if you sell an intangible offering.
  • Lead generation from an advertising standpoint is the biggest thing you can do.
  • To learn good lead generation you need to get a coach/mentor, do home study courses, etc, etc. You have to jump in and start learning and doing.
  • Know your customers, how they process information, what it takes to get them to come in and make the sale.
  • Jeff has invested at least $200,000 in the last 5-6 years in sales and marketing training and it has paid off.
  • Always invest in yourself to grow.
  • The first product Jeff bought was $1,200. It was a little iffy. He was a little scared. But ask yourself “is this thing I’m investing in going to pay off the fastest for me?”
  • Implement. All of the ideas in the world are worth nothing if you don’t implement. Do the work. Do the modules. Pick one part of even the biggest program and implement it.
  • The compounding effects are worth it.

[Tweet ""Always invest in yourself to grow" says @GardnersMattres."]

Links Mentioned If you liked this episode, please let me know on Twitter.

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Sep 08 2014

52mins

Play

Rank #12: Chris Hallberg, The Business Sergeant, Will Help You Sell

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Founder of The Business Sergeant
  • Have a team-based military mindset
  • 70% of Americans are disengaged at the workplace
  • Systems create safety
  • Working with the leadership team offsite
  • The Entrepreneurial Operating Sysem or EOS ("Traction: Get a Grip On Your Business" by Gino Wickman) 
  • Use your systems as scaffolding, not a box
  • "Systematize the predictable so you can humanize the exceptional." Jim Collins
  • Prizes for winners
    • The winner of The Masters wins a green jacket
      • He brought out "The Masters" green polo shirt for the top salesperson the previous month
      • Coffee machine, parking spot, recliner in the office
    • Badges for sales reps like a medal that sales reps wore in the field
  • Napoleon's quote on the power of yellow ribbons
  • Start with the C-Suite. They delegate down to the experts below them so ask them what's not working. That's what they're working on.
  • Talk to the people who use what you offer and ask where they are failing.
    • What are they crushing?
    • What are they missing?
    • Build some rapport.
  • 6 key components of the 137 problems you have in business
    1. Vision of the leadership—8 simple questions
    2. People
    3. Data (doesn't lie)
    4. Issues (open and honest)
    5. Process (our way)
    6. Traction (meeting pulse)
  • Find out what people need and help them with it
  • You can't sound like everyone else sounds
  • Practice. Drill. Rehearse.

Dec 11 2017

48mins

Play

Rank #13: Follow This Blueprint To Grow Sales With Deb Calvert

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Salespeople are good people with a bad rap
  • Salespeople lose sight 
  • Buyers and sellers have their guard up all the time so the transaction is prone to conflict
  • Typical salespeople look across the examples across the marketplace and do "what everyone else does"
  • Sales management is different from sales
  • There is no formal sales training program so bad habits are carried forward
  • Conduct surveys and field observation to customize the training
  • There are no shortcuts
  • Do you want to effect change or just check a box?
  • The book researched 530 B2B buyers
    • 30 behaviors
    • Big gap found
  • Through research we know that sales leaders and salespeople are born and made
  • Buyers commented the most on the seller follows through on their commitments
  • The phone is alive and well
  • Inbound is great but outbound is still effective
  • Buyers do not want fishing expedition calls
    • They want value
    • They want an experience
    • Ask questions that make them think
    • Be more purposeful
  • Before CRMs we had paper and tracked things about our leads
    • You can still do that
    • Pure persistence is not enough  

Apr 30 2018

46mins

Play

Rank #14: Gino Wickman "Traction" Book Review

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https://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • This book review was inspired by my interview of Chris Hallberg
  • Past The Sales Podcast guest and social media marketing expert, friend, and author Kim Walsh-Phillips first recommended Traction to me over a year ago

Jan 11 2018

1hr 1min

Play

Rank #15: Oren Klaff "Pitch Anything" Book Review

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https://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Oren Klaff was a guest on Episode 142 of The Sales Podcast
  • I first read his book in 2011 and I kick myself for not re-reading and studying it more closely since then
  • At the core of Oren's pitching / selling philosophy is what he calls frame control, which is a lot like framing in Brazilian Jiu-Jitsu. 
    • You must be in control of the meeting by leveraging tools and frames such as:
      • Power
      • Time
      • Intrigue
      • Prize
      • Analyst
    • There are also tools such as:
      • Moral authority frames, which are great at disrupting analyst frames
      • Relationship frames can derail price and analysis frames and keep your pitches on track
  • As I've shared in The Sales Agenda for years, "when you own the frame, you control the agenda, and you determine the rules under which the game is played."
  • You need to understand the role and areas of the brain we use to communicate with our prospects
    • You're using your higher level neocortex
    • They are processing with their "croc brain" or "lizard brain," which views everything as either something to eat or something that will eat them!

Jan 26 2018

1hr 20mins

Play

Rank #16: Suzanne Masefield: Learn To Read People Like a Book To Book More Sales

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http://MakeEverySale.com

What you'll learn in this episode of The Sales Podcast... About Today's Guest

Suzanne Masefield is a body-mind specialist, micro-expression trainer, clinical hypnotist, and counselor. In this episode of The Sales Podcast she'll share with you her tips for changing how you feel just by changing your posture, how to control your own state, so you can create read the state of others to make more sales.

Tools To Thrive
  • Start Blogging Today: If you are new to blogging and need to put up a quick site and get real help with your hosting, try Bluehost. I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost, and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount.
What you'll learn in this episode...
  • How to manage your own state of mind and being.
  • How to be prepared for your sales appointments.
  • How to make the best first impression.
  • How to be the influencer in any sales situation.
  • How to change your own feelings with your posture and physiology.
  • How to make better connections with the tone of your voice.
  • How to present yourself as "open" to your prospects.
  • The difference between a "low power" pose and a "high power" pose.
  • How to recognize "clusters" in the body language of your prospects.
  • How to increase the endorphins in yourself and your prospects to build better connections and close more sales.

"Learn the power of the 'Possibility Pause'"

Get Wes's New Book, It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts Links Mentioned If you liked this episode, please let me know on Twitter .

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace! If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling, 

Mar 09 2015

1hr

Play

Rank #17: The Three Key Questions To Close Any Sale With John Martinez

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with John Martinez.

Over the course of 20 years, John Martinez has gone from a struggling all-commission insurance salesperson, to a nationally recognized sales expert. Along his journey, John has held many sales-related roles… Account Executive, Sales Manager, VP of Sales, Sales & Marketing Director, and Corporate Sales Trainer.

John has completed over 4,000 hours of study on sales and how people actually make decisions…what REALLY drives them to take action. His approach to sales combines neuroscience, experimental and behavioral economics, and cognitive and social psychology.

Because research into decision-making behavior becomes increasingly computational, he has also incorporated new approaches from theoretical biology, computer science, and mathematics. This approach to sales, using a combination of tools from multiple fields, avoids the shortcomings that arise from a single-perspective approach to sales.

This might sound complex, but John has boiled down everything he has learned into a handful of simple sales tactics, questioning strategies, and communication techniques. John has personally trained over 200 RE investment companies, hundreds of salespeople and acquisition agents, and has achieved amazing results. John is the go-to-expert in the field of REI Acquisitions & Sales.

Today, he works with the best-of-the-best in the REI Industry…the top 5% who are doing between 50 and 1,000 deals per year.

In this episode, Martinez will talk about going from generic to specializing. He will also be sharing how he got his start as well as share on how he made the transition to online.

By the end of this episode, you will learn how to make some changes, understand what it is he does in his industry and learn how he was able to niche down from online sales, boot camps, and/or group training.

Enjoy!

-----

Follow John Martinez on:

LinkedIn --https://www.linkedin.com/in/johnmartinezsalestraining

Site -- https://midwestrev.com/

Site -- https://www.7-figurecoach.com/

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 21 2019

36mins

Play

Rank #18: Be Yourself To Make More Sales, With Andrew Paul

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  • Learn a better way to sell than "Talk louder, talk faster...see if that helps."
  • Salespeople seem more isolated than ever
  • SDRs have thankless jobs with no discernible future
  • Sales has always been tough
  • Jerry Seinfeld's father was in sales and told stories about the tough prospects
  • Get good at teasing people...find something on their desk, on their wall and poke at it nicely
  • Be yourself. Be unique. It's okay. Scripts are great...in context.
  • "Blade PC Guru"
  • If you sound like your competitors you'll be pigeon-holed
  • Sellers are managed on soulless activities
  • It's all about compliance and it sucks
  • Make salespeople make their own cold calls

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Jun 20 2019

50mins

Play

Rank #19: Infusionsoft Campaign Builder Paul Sokol On Marketing Automation Top Marketers Like Frank Kern Use to Make Online Sales

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https://www.thesaleswhisperer.com/blog/paul-sokol-infusionsoft-crm-software

http://MakeEverySale.com

  • How to leverage "If/Then" logic to grow with Infusionsoft, HubSpot, Ontraport and others CRMs and marketing automation tools to grow your sales
  • How to work yourself out of a job...so you can invent another one to develop multiple streams of income
  • How to fail multiple times so you can succeed faster
  • How "abundantly" applies in multiple areas if you are to succeed
  • Why you need to seek to serve to grow
  • What Frank Kern says about finding a need and getting paid handsomly for filling it
  • How to get to Inbox Zero

Sep 27 2016

52mins

Play

Rank #20: Making Plans and Changing Plans To Grow Sales

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http://www.thesaleswhisperer.com/blog /topic/podcast

http://MakeEverySale.com

  • Review of Traffic and Conversion Summit
  • Feedback from Social Media Marketing World
  • You can hand off authority but not responsibility
  • How the show must go on
  • Get clear on what you do and what you want to d
  • Why you need to eat your own dog food

Mar 13 2018

34mins

Play

Create Comics To Convert Customers, With Stu Heinecke

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Why business cards are "inert...actually, they're dead"
  • Wall Street Journal cartoonist
  • Why use comics/cartoons in your work to get any meeting
  • Humor is insight
  • A point of agreement is insight
  • How to use contact marketing to deliver insight
    • Call the executive assistant
    • Get his/her email
    • Multiple touches
  • Send them content that highlights the recipient
  • Make the packaging standout
  • Has 1,600 cartoons with data insertion points ("wide personalization")
  • "Deep personalization" involves creating a dossier on someone (by scraping or tools like Seamless AI) to send truly customized marketing information
  • How to use visual metaphors
  • From Playboy to the Wall Street Journal
  • When the ideas hit him for the best cartoons
  • Can take days to come up with an idea
  • Was never trained as an artist
  • Took a few live image sketch classes
    • With charcoal
    • Some in 15 seconds
  • The importance of hands
  • How to direct the eyes
  • His reply to "Humor doesn't work in marketing!"

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Jan 23 2020

48mins

Play

The Self-Reliant Entrepreneur, With Duct Tape Marketer John Jantsch

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Work on yourself
  • Daily devotional
  • Challenge question
  • Not a "how-to"
  • It's more of a "why-to"
  • What's in your head? What's your mindset?
  • Calendars and "seasons" in the book
  • Trust yourself and your judgment
  • Get out of the imposter syndrome
  • Learn from his 30 years in business
  • Learn how to handle lost deals
  • Appreciate the doors that open when one is closed
  • Why you need to detach
  • Napoleon, Patton, Mike Tyson
  • Does manifesting work?
  • How to make your own good luck
  • How to launch a successful course and learn from failed launches
  • Create with your prospects and customers
  • Ralph Waldo Emerson, cusp of the Civil War, reformation pushes
  • Think for yourself
  • How to find yourself
  • "Moby Dick," "The Scarlett Letter"
  • An army of self-reliant entrepreneurs can help the world
  • How to know when it's time to add another iron in the fire
  • How to handle boredom
  • How to push yourself
  • Start the day you get the book and write in it
  • Commit to 30 days
  • Put it in your way so you stumble across it

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Jan 15 2020

28mins

Play

Get Free Press With Alison Maloni's PR Strategies

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Does it pay to work for free?
  • Be strategic to get the free press
  • Start creating content
  • Make videos in your car with your smartphone
  • If you build it they will come
  • Establish relationships with local news people
    • Find them on Twitter
    • Like and Re-tweet
    • Message them with your area of expertise and some talking points
  • Morning news is a big part of people's morning routines
  • Evening news is not as big
  • People are getting their news via social media
  • Build your brand by getting coverage
  • Facebook is harder now for businesses due to algorithm changes
  • Instagram stories are huge
  • Plan your Instagram feed and go behind the scenes with your Stories
  • Maybe a "Tuesday Tip"
  • Have a CTA with a clear, relevant reason
  • Reporters are pretty easy to reach
  • Keep it short and sweet: NO SCROLL
  • Have your staff take photos of you being interviewed at your office
  • Pre and post-promotion may be more important than the interview
  • She can teach you how to do it yourself
  • Press releases, pitches, etc.

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Jan 13 2020

32mins

Play

Get More Leads With The Same Traffic: Former Googler, Lukas Haensch

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Page speed impacts lead conversion
  • The mobile experience is quite different ("mobile moments")
  • Up to 150 mobile moments per day per  visitor
  • You must load quickly for 3G to 5G visitors
  • You can't just focus on the latest devices/standards/speeds
  • Many metrics to consider
  • Google focused on Speed Index
  • Use this site built by a Googler to test your speed
  • Get your Speed Index under 3 seconds
  • Click on Filmstrip View
  • Critical rendering path
  • HTML, Javascript, and CSS prevent other items from loading until they are fully executed
  • Browsers must work through all of those assets first
  • "Deferring" or "Asynchronous loading"
  • Do you need particular scripts on particular pages?
  • Be disciplined
  • Base 64 coding of images
  • Hero image
  • CTA
  • Lazy loading
  • Hero videos, carousels, animations can hurt
  • Page speed is important as well as its appearance but what is the visitor actually doing on your page?
  • HotJar and CrazyEgg are not realtime
  • PathMonk goes beyond heat maps
  • SmartCards
    • Understand what users are doing on your page
    • Understand your products
  • Chatbots are too passive
  • Chatbots are not great for sales but great for customer service
  • Learns from every page the code is installed on
  • Conversion Rate Optimization is key
  • When do visitors convert?

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Dec 28 2019

47mins

Play

Automation Does Not Replace Humans Says Stephen M. Lowisz

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http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • The T3 Framework: Tactics. Talent. Tech. 
  • Worked on helping Fortune 500 companies get their acts together
  • Use analytics to get the right people on board to grow
  • Foosball and bean bag chairs are not investments in your people
  • Automation does not replace humans
  • Typical KPIs in businesses are reactive
    • Measuring for the sake of measuring
    • You're hiring wrong so these measurements won't help
    • It's too late by the time you recognize the mistake
  • How to balance the measurement of effort vs. results
  • Should you use sales scripts?
  • Audit. Document. Repair.
  • Systems. Data. Metrics.
  • Is your team coachable?
  • Are you a bad sales manager?
  • Went from 7% to 62% close rate via coaching with the sales manager
  • Focus on frameworks vs. scripts vs. prompts
  • You have to give your salespeople the room to fail as they evolve and grow in a new role
  • People buy when you connect with them
  • Prospects have a strong B.S. radar
  • What's the impact you can make?
  • Past sales performance is no guarantee of future sales results
  • Great salespeople can sell their way into a job
  • Myers-Briggs
  • Behavior. Needs. Drivers.
  • Use analytics to stack the hiring odds in your favor

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Dec 24 2019

55mins

Play

Play. Pause. Do. Grow. Daniel Ramsey Explains on The Sales Podcast

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Daniel Ramsey (MyOutDesk).

Daniel Ramsey has been in the industry since 2001, running a Real Estate and Development company. After several years of great success, Daniel realized that realtors spent too much time working on tasks that are necessary but highly administrative, routine, and time-consuming—working overtime soon becomes required to finish all these tasks and keep in touch with clients and generate new business. Daniel saw a need that he could fill after his experience with his very own Virtual Professional. He realized that these tasks could be delegated by leveraging a Virtual Professional to take care of them, enabling real estate agents and brokers more time and focus on growing their business.

In 2008 MyOutDesk was born, offering services from high caliber talent to Real Estate Agents who needed them the most. MyOutDesk Virtual Professionals have been part of over 5000 client’s teams around the USA and Canada. Daniel has two lovely daughters and a wonderful wife and is passionate about extending the movement beyond revenue, making an actual difference in many people’s lives.

In today’s episode, Daniel will talk about how he started and ended up with his business as well as the biggest challenges or issue of his business. He will also share how people could manage with your Virtual Assistants. Daniel will share a lot about his business; how it works, the process, etc and not only that, he will also be sharing what his book is all about.

Enjoy!

-----

Follow Daniel Ramsey on:

LinkedIn -- https://www.linkedin.com/in/dramseyinc

Site -- https://www.myoutdesk.com/

Charity Movement -- https://www.modmovement.org/

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Join the 30-Day Sales Growth Program -- https://www.thesaleswhisperer.com/30-day-sales-growth

Dec 20 2019

31mins

Play

Discover & Deploy The Better, Faster Way With Amber Vilhauer

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Amber Vilhauer. 

Amber Vilhauer is an online digital marketing expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company NGNG Enterprises Inc. (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported more than one thousand of entrepreneurs on six continents to get results. She is the launch manager behind dozens of #1 bestselling books including those for Joel Comm, Lisa Nichols and Les Brown.

Working 1-1 with each client, Amber and her teams have created more than 650 WordPress websites. Amber knows how a website needs to function in order to generate sales, build a fan base and attract long-term clientele. She works with clients to build a strong, branded social media presence, coaches each client on which manageable actions will help them achieve their online goals and then walks them through exactly how to do it.

In this episode, Amber will share an amazing story of herself; how she turned things around when she was still young, as well as her customer's journey; how she has repurpose things on the blog post. Get to know how Amber stays organized with her work and how she gets things done faster. She will talk about why she prefers videos in order to save time.

By the end of this episode, you will know how to be smart, efficient, and effective in getting the word out. How she delegates to both having a documented process for current staff and onto future staff; how she archives things like that.

Enjoy!

-----

Follow Amber Vilhauer on:

LinkedIn -- https://www.linkedin.com/in/ambervilhauer

Site -- https://ambervilhauer.com/

Facebook -- https://www.facebook.com/NGNGenterprises/

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Dec 06 2019

43mins

Play

Survive The Next Crisis With Chris Manske on The Sales Podcast

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Chris Manske.

Christopher R. Manske, CFP® is the owner and operator of Manske Wealth Management and the Author of the upcoming book, The Prepared Investor. Over his twenty-year investing career, Manske spent two of them as the Lead Financial Advisor to the University of Texas Employee Assistance Provider where he served a public and private population of over 100,000 people. He also spent over a decade with Merrill Lynch where he was often recognized in the top fraction of one percent of financial advisors. He was selected to help train thousands of financial advisors across the country so they could better build a world class wealth management practice within the Merrill Lynch platform.

Manske graduated from the United States Military Academy at West Point in 1995 and served in the Army for six years while achieving the rank of Captain. After leaving the military, he did his post-graduate work at Rice University and today is a CERTIFIED FINANCIAL PLANNER™ leading a disciplined and well-credentialed team providing sophisticated wealth management and individualized investment advice. Manske has been quoted in the Wall Street Journal, US News and World Report, Financial Advisor Magazine among countless others for his thought leadership in the financial space.

In this episode, Manske will talk about the story of his entrepreneurial journey, and about college sustainability as well as how it was like going out on his own.

By the end of this episode, you will know how he got into his business; how he started, and how to know when it was the right time to leave and go out on your own.

Enjoy!

-----

Follow Chris Manske on:

LinkedIn -- https://www.linkedin.com/in/crmanske

Site -- https://manskewealth.com/

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 21 2019

38mins

Play

The Three Key Questions To Close Any Sale With John Martinez

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with John Martinez.

Over the course of 20 years, John Martinez has gone from a struggling all-commission insurance salesperson, to a nationally recognized sales expert. Along his journey, John has held many sales-related roles… Account Executive, Sales Manager, VP of Sales, Sales & Marketing Director, and Corporate Sales Trainer.

John has completed over 4,000 hours of study on sales and how people actually make decisions…what REALLY drives them to take action. His approach to sales combines neuroscience, experimental and behavioral economics, and cognitive and social psychology.

Because research into decision-making behavior becomes increasingly computational, he has also incorporated new approaches from theoretical biology, computer science, and mathematics. This approach to sales, using a combination of tools from multiple fields, avoids the shortcomings that arise from a single-perspective approach to sales.

This might sound complex, but John has boiled down everything he has learned into a handful of simple sales tactics, questioning strategies, and communication techniques. John has personally trained over 200 RE investment companies, hundreds of salespeople and acquisition agents, and has achieved amazing results. John is the go-to-expert in the field of REI Acquisitions & Sales.

Today, he works with the best-of-the-best in the REI Industry…the top 5% who are doing between 50 and 1,000 deals per year.

In this episode, Martinez will talk about going from generic to specializing. He will also be sharing how he got his start as well as share on how he made the transition to online.

By the end of this episode, you will learn how to make some changes, understand what it is he does in his industry and learn how he was able to niche down from online sales, boot camps, and/or group training.

Enjoy!

-----

Follow John Martinez on:

LinkedIn --https://www.linkedin.com/in/johnmartinezsalestraining

Site -- https://midwestrev.com/

Site -- https://www.7-figurecoach.com/

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 21 2019

36mins

Play

Lee Carter Explains How To Persuade Convince When Facts Dont Matter

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Lee Carter.

Lee Hartley Carter is President of maslansky + partners, a language strategy firm based on the single idea that “it’s not what you say, it’s what they hear.” Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality and researcher, she doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

In this episode, Carter will talk about being authentic.

By the end of this episode you will learn how to to persuade your audience or how to catch their attention.

Enjoy!

-----

Follow Lee Carter on:

Twitter --https://twitter.com/lh_carter

Site -- https://www.penguinrandomhouse.com/authors/2200459/lee-hartley-carter

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 15 2019

32mins

Play

How to Sell to the Government Fast With Jack Siney

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Jack Siney, Co-Founder of GovSpend at GovSpend.com.

Jack Siney is an entrepreneur with over 25 years of experience in government sales and procurement. He began his career as a contract negotiator for the U.S. Navy on the Blue Angels F/A-18 fighter jet program. In 2001, he co-founded Advanced Public Safety (APS) – a software company providing technology solutions to public safety agencies. Several years later, APS was acquired by Trimble Navigation (a $10 billion public company). Jack then co-founded his current company, GovSpend, Inc. that aggregates the purchase order data from government agencies at the federal, state, & local levels. He has led the sale of over $150 million in government technology solutions. .

In this episode, Jack discusses about Why and How to Sell Quickly as well as Profitably to the Government.

By the end of this episode you will know how many deals are done in the government in the same day or maybe even in just a week.

Enjoy!

-----

Follow Jack Siney on:

Twitter -- https://twitter.com/jsiney

Site -- https://www.govspend.com/

LinkedIn -- https://www.linkedin.com/in/jack-siney-33a4791a/

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 08 2019

47mins

Play

Use Smart Outbound Sales To Grow Your Sales With Ankesh Kumar

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Ankesh Kumar, Founder and CEO of LetsChat.

As an inventor, entrepreneur, leader, husband, father and friend, it’s important for Ankesh that he is bettering the lives of the people he encounters.

Ankesh, was born in India, grew up in London, started numerous companies in Silicon Valley. ATSystems, 0-$22m in 4 years. Sold to TMP, the parent company of Monster. Personic, 0- $25m in 4 years. The company was merged with Kronos. Sold patents to Google for "Sharing as a "Page Ranking Mechanism", a year before Facebook's "Like button". Currently focused on creating a Chat/Chatbot service to improve the communication between Salespeople and their Prospects.

In this episode, Kumar discusses about Using Smart Outbound Sales To Grow Your Sales.

By the end of this episode you will know how Kumar came into an opportunity, how he saw the need and filled it as well as how he reduced reluctance rights from prospect to share their information. 

Enjoy!

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Follow Ankesh Kumar on:

Twitter -- https://twitter.com/ankesh99kumar

Site -- https://letschat.chat/

LinkedIn -- https://www.linkedin.com/in/ankeshkumar

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Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 08 2019

30mins

Play

Pull Profits Out of a Hat With Action Coach Founder, Brad Sugars

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Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with Brad Sugars. 

Brad Sugars came from humble beginnings but is now a self-made multi-millionaire, the founder of the global business coaching franchise ActionCOACH®, an international business speaker, author, and entrepreneur. Sugars has written 16 business books. His ActionCOACH® team works with tens of thousands of business owners in more than 70 countries. Sugars straight-forward Aussie style has branded him as a leader that will tell you what you need to hear, not necessarily what you want to hear-- and for more than two decades, millions of people worldwide have been listening.

Sugars is equally as passionate about his family. A husband and father of five, Sugars and his wife are survivors of the Route 91 tragedy which affected the lives of thousands in Las Vegas during a country music festival in 2017. His young daughter, Riley Brown Sugars, is the youngest survivor of the attack and has been featured in multiple media stories.

In this episode, Brad discusses about Pulling Profits Out of a Hat With Action Coach Founder.

By the end of this episode you will learn what it takes to grow a business as well as learning business leadership and coaching.

Enjoy! 

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Follow Brad Sugars on:

Twitter -- https://twitter.com/bradsugars

Site -- https://bradsugars.com/

LinkedIn -- https://www.linkedin.com/in/bradsugars

-----

Follow Wes Schaeffer on:

Site -- https://www.thesaleswhisperer.com/

Twitter -- https://twitter.com/saleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth

Nov 07 2019

45mins

Play

Grow Your Sales With Webinar Expert Jon Schumacher

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • Webinar expert
  • Over 300 webinars conducted
  • Did a live webinar for an entire year
  • His clients have sold over $10 million in revenue
  • Live webinars work well for joint ventures when the audience is warmer
  • Running cold ads is tough for live webinars. Send them to an evergreen.
  • Live can be great for rapport-building with your warm list
  • If the goal is to book-a-call after the webinar do a shorter 18-20 minute presentation that leads to a conversation after an on-demand video
  • Your best clients have more money than time
  • Get-to-the point funnel
  • Be up front
  • Tell them what to expect
  • Have a clear value proposition
  • Low-dollar offers are obviously different than high-dollar funnels
  • What's the goal?
    • Get a prospect to a call?
    • Make a sale?
  • What is your ROAS—Return on Ad Spend
  • What's the lifetime value of your customers?
  • It's rarely as easy as they make it sound
  • Maybe you just need a good VSL—Video Sales Letter
  • Show-up rates are declining
  • Webinars are not events, they are campaigns
  • The money is in the follow-up
  • You might get as much as 75% of your sales in the follow-up
    • PDF version
    • Condensed video version
    • Retargeting
    • Email
  • "How can I get to Plan B faster?"
  • Most things in life don't work out.
  • The three things you must get right
    • Your offer 
      • Strong message
      • Risk-reversal
      • Validated offer 
      • "If you can't sell something via a Google doc to people you know well, you don't have a good offer."
    • Your presentation
      • Be specific with your message
    • The follow-up
  • When to use the value-stacking offer
  • He offers
    • Courses
    • Consulting
    • Done-For-You
  • Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

    Use these resources to grow your sales:

    Check out early episodes of The Sales Podcast:

Oct 29 2019

46mins

Play

Why You Need To Build For The Next Recession, With Jonathan Slain

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • Owned five gyms when the great recession hit
  • Was hiding under his desk to avoid his employees
  • Borrowed $250,000 from his mother-in-law to make payroll
  • Started the fitness business with his brother-in-law and sold to him in 2017
  • Was working 80-100 hours/week in investment banking
  • After grinding for two years he partnered with his brother-in-law to open a gym franchise
  • At 25 he had a staff of 25 and didn't know what to do
  • The franchise barely gave them an owner's manual
  • Don't marry the first girl you kiss
  • Contractors got crushed in the great recession
  • Many of his clients are contractors
  • He started speaking to those with great recession-survival stories
  • Turned it into a more formal workbook
  • Motion beats meditation
  • Met his co-author 10 years ago via EO (Traction)
  • We usually need more life-planning than business-planning
    • Goal planning is critical
    • 16 hours with a blank legal pad at Starbucks!
  • Right now you can ask for an increase in your line of credit
  • Once we're in a recession your bank will want a personal guarantee and call in your LOC
  • If you lose your biggest client...you're in a recession
  • If you lose your top salespeople who go on to create a competitive...you're in a recession
  • If you get embezzled...you're in a recession
  • There are no quick-fixes
  • Dig in and do the work
  • Fight or flight vs. operate at our potential
  • Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

    Use these resources to grow your sales:

    Check out early episodes of The Sales Podcast:

Oct 24 2019

1hr 2mins

Play

Learn the 'Hollywood Sales Method' With Mike Mark

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • Learned sales in time shares
  • The ethics didn't sit well with him
  • Have some give-and-take in the conversation
  • It's not 100% questions
  • The Hollywood Sales Method in three acts
    • Discover the desire
    • Build the belief
    • Figuring out next steps
  • Use new metaphors/analogies to feed back to the prospect to "parrot" them without being a mirror image
  • This requires practice to make it become second nature
  • Find the common personality traits of sales candidates
  • Look for sales reps whose parents were in sales
  • Common tongue = mind. Native tongue = heart.
  • Great salespeople are already employed
  • Mark looks for a sore spot with the salesperson for "passive recruiting"
    • Sophisticated vs. unsophisticated buyers
    • Socioeconomics
    • Education
    • Personality profiles
    • Job history
    • Age
  • High end salespeople are usually 100% commission via 1099 ($8k to $15k)
  • On-target earnings are key
  • Maybe appointment setters are on salary
  • No resumes
  • Roll-play is key in interviews
  • Show they can take you on the buyers journey
  • Prove they can apply pressure without being pushy
  • Split test your new-hires
  • Don't have closers do outbound
  • Salespeople are lazy so if you treat they right they'll be loyal
  • Team-building and culture-building is important
  • To create trust, be consistent
  • Mastery of sales is mastery of yourself

Oct 19 2019

55mins

Play

Leverage The Power of Storytelling, Ty Bennett

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • Started early studying business
  • Started a business with his brother at 21
  • Loved leading his teams
  • We're all in the people business
  • Your solutions address a struggle
  • Build stories around it
  • The more personal it is, the more powerful it is
  • The speed of business makes us rush
  • Give quick case studies and stories
  • You need to develop your storytelling skills
  • Keep your personality in business
  • Stories make you human
  • Our mind is wired to remember stories
  • He was struggling as a young entrepreneur and his friend recommended he record every presentation...and it was painful
  • What causes people to engage? Stories.
  • Spoke for free at first and got booked from someone in the audience
  • Companies struggle with differentiation and storytelling is key
  • Turnover and morale is an issue in many companies
  • Leaders need to create great environments
  • Perks help but we can control the relationships we build and the trust we establish
  • People want to know their voices are heard and they are cared about
  • You have to work on yourself and recognize how your leadership style impacts those on your team
  • If you have a crusade understand that taking sides can have its downside
  • Leadership requires effort
  • Pick your style and convey it
  • Leaders should be needed less often as they nurture their people
  • When to apply micro-management leadership
  • Hire for culture and train for skill
  • The hard part is un-learning bad skills and habits
  • Business is long-term so culture matters

Oct 15 2019

34mins

Play

The Manly Benefits of Pinterest To Your Bottom Line, with Jeff Sieh

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

Oct 10 2019

46mins

Play

The Proven Secret To Master SEO With Matthew Woodward

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • Humans have not changed in the online space/SEO
  • The principles of sales and marketing have not changed
  • Don't get sidetracked with the tools
  • Remember there are humans on the other end of the screen
  • We are easier and harder to reach
  • Make people laugh
  • Follow the process and court your prospects like a date
  • Don't skip steps
  • Add value
  • SEO is both inbound and outbound
  • Inbound links are a "voting system" but not all links are equal
  • It's a stacked election
  • Don't get obsessive backlink disorder
  • Getting backlinks starts with creating something worth voting for by other websites
  • "Are you proud of the content you created?"
  • Organize your website as you would a brick and mortar store
  • Study your competition to see what's ranking and create better content
  • Do you need to 10X your content?
  • How to do copywriting like a professional
  • How to hire a professional copywriter
    • Questions to ask when interviewing a professional content writer
    • How much to pay for copywriting
  • No reason to struggle today
  • Social media is also an election
  • Do social media to connect with humans
  • Google Optimize is a free tool for split testing
  • He's not big on social media and does well
  • He started an SEO blog in 2012 and didn't want to use social media to promote it
  • Forums were a big thing back before social media and the humans that use them have not changed
  • He engaged the community 
  • He starts niche sites all the time currently
  • He love problem-solving content
  • Help people first
  • How to improve your website speed
  • Why buy expired domains (use Spamzilla)
  • Should you have footer links for SEO?
  • How can I help you?

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Oct 08 2019

1hr 11mins

Play

How To Make Your Horses—and Prospects—Thirsty With Harry Maziar

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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • Failed at retirement
  • Why do apples turn brown?
  • "Pop, are you talking to me?"
  • "Cool Hand Luke"
  • Failure to communicate
  • Should you always be closing?
  • The carnival barkers and hucksters
  • The close is an integral part of the conversation
  • Make the horse/customer thirsty
  • Make friends and build relationships
  • People want to buy from their friends
  • Most salespeople fail to ask for the order
  • They fear rejection
  • Cold calls are no longer needed if you're not lazy
  • There's no such thing as a commodity
  • Differentiate yourself
  • "Harry's Hints: the best tips don't work unless you do"
  • Consistency vs. Creativity
  • Show up on time, in time, enough times
  • Have trinkets to leave behind
  • Make friends with the receptionists and gatekeepers
  • Be a good listener
  • Talking is sharing. Listening is caring.
  • The main problem all companies have centers on attracting, training, motivating, and retaining great people
  • People will have 12 jobs today
  • Recognition and Reward are fundamental
  • Involve your people. Don't ignore them.
  • Money is not #1 but it's important
  • Keep doors open. Keep your people included in what is happening.
  • Smart companies promote from within
  • He wrote a 3-page sales letter every week for 27 years, each with a "Harry's Hint

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

Use these resources to grow your sales:

Check out early episodes of The Sales Podcast:

Oct 04 2019

45mins

Play

iTunes Ratings

103 Ratings
Average Ratings
92
4
4
1
2

Keep it up

By top-slr - Sep 08 2019
Read more
Quality podcast with good info for sales

Practical, engaging podcast

By Dr. J82 - Jun 18 2019
Read more
Great host, awesome guests, and real life, practical sales info