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The Science of Social Media

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

iTunes Ratings

234 Ratings
Average Ratings
196
20
7
2
9

Jam packed with info

By Ella Du - Jan 14 2020
Read more
In less than 15 minutes you are given the tools you need to really pivot your marketing initiatives.

One of the Best

By Riptides91 - Sep 24 2019
Read more
Well-produced, easy to follow and super informative. Keep up the great work 👏👏

iTunes Ratings

234 Ratings
Average Ratings
196
20
7
2
9

Jam packed with info

By Ella Du - Jan 14 2020
Read more
In less than 15 minutes you are given the tools you need to really pivot your marketing initiatives.

One of the Best

By Riptides91 - Sep 24 2019
Read more
Well-produced, easy to follow and super informative. Keep up the great work 👏👏
Cover image of The Science of Social Media

The Science of Social Media

Latest release on Jan 20, 2020

Read more

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

Rank #1: 85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset

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Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. 

As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.

Luckily for us, Pixar openly shares their knowledge for everyone to learn from!

In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.

Mar 12 2018

14mins

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Rank #2: A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!

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Looking to catch up on the latest social media news, but short on time? We have you covered!

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video.

We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.

Sep 04 2018

14mins

Play

Rank #3: Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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Looking to catch up on the latest social media news, but short on time?

We have you covered!

This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility."

We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.

Aug 20 2018

14mins

Play

Rank #4: We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

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We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.

Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform.

We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!

Aug 27 2018

14mins

Play

Rank #5: 99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)

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Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed?

The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode.

Plus, we've got the scoop on several other Instagram updates that you won't want to miss as a marketer, business, or brand.

Jun 18 2018

13mins

Play

Rank #6: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

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It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.

We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/linkedin-profile-audit

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jul 01 2019

13mins

Play

Rank #7: 60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

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The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

We explore the 7 key factors that influence the ranking and success of your content in your followers’ feed.

Sep 11 2017

13mins

Play

Rank #8: How to Sell Your Product or Service on Instagram Like the Pros

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Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers.

More than 1 billion Instagram consumers to be exact! 

Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on one of the world's leading social media platforms.

Jul 16 2018

13mins

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Rank #9: How to Get (Real!) Followers on Social Media in 2019

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One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

This is no small task on social media in 2019!

We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/get-more-followers-2019

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

May 06 2019

14mins

Play

Rank #10: The Keys to Epic Engagement on Social Media

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Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.

Should you be replying to everyone?

How can you make sure you capture all your mentions?

What are the best ways to respond quickly?

In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter.

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/social-media-engagement-tips

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 22 2019

11mins

Play

Rank #11: 57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media

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What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships?

In episode #57 of The Science of Social Media, we explore just that! We take a deep dive into the psychology of social media and why people share and like what they do online. Many of these will surprise you!

Aug 21 2017

12mins

Play

Rank #12: 5 Data-Backed Social Media Marketing Trends You Need to Know for 2019

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2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process.

The always-online audiences of today want to be involved, interact, and co-create.

The brands that are successful in delivering personalized experiences to their audiences are the brands that are going to thrive with social media in the coming year.

Today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet.

Jan 02 2019

14mins

Play

Rank #13: (SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement

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A very special SSM Select episode from our archives!

Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story. 

This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways. 

Enjoy!

From Brian & Hailley: It has been an honor to share our Mondays with you every single week for the last two and a half years. To all of our incredible listeners out there, thank you for making this such a memorable experience. Wishing you the very best going forward.

Resource: 

https://buffer.com/instagram-for-business

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Apr 22 2019

12mins

Play

Rank #14: The 7 Important Skills You Need to Be a Successful Social Media Marketer

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A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? 

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

- Dave & Heather-Mae

P.S. In this week's episode we mention Buffer's newest feature for Instagram marketers: First Comment scheduling. We'd love for you to take it for a spin by starting a new trial at https://buffer.com.

Read the Show Notes:

https://buffer.com/resources/social-media-manager-job-description

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

May 20 2019

12mins

Play

Rank #15: How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

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Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more:

How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's not as difficult as you think.

Instagram testing a brand new stand-alone shopping app.

LinkedIn launches powerful new ad format for businesses called Dynamic Ads.

Twitter released a feature allowing users to switch to a chronological timeline.

Sep 24 2018

12mins

Play

Rank #16: Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today

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They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!

The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. 

Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/micro-influencers

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jul 22 2019

12mins

Play

Rank #17: 77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

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Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years (particularly for brands).   Quite understandably, the future of Facebook for businesses is somewhat uncertain.   In episode #77, Brian & Hailley discuss the specific changes to the Facebook News Feed (helping to clarify any potential rumors).   They also chat about what this change to the Facebook News Feed means for marketers and brands and their social media strategies in 2018.    An important episode for anyone that uses a Facebook Page to market their business!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jan 15 2018

13mins

Play

Rank #18: The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019

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Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

This week we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. 

If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at - www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Feb 11 2019

13mins

Play

Rank #19: 97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs

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Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities!

But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience.

Today, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs (you) succeed on social media in 2018 and beyond.

Jun 04 2018

13mins

Play

Rank #20: 752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!

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A ton of great stuff to talk about in the world of social media marketing this week! 

Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those. 

From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.

Jul 23 2018

14mins

Play

How Brands Can Leverage Pinterest To Make Sales

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Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

Talk about buying power!

Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.

Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform. 

In today's episode we share some tips directly from the Pinterest team. 

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jan 20 2020

8mins

Play

Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer

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(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019?

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/social-media-manager-job-description

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jan 06 2020

13mins

Play

Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

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(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)

It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.

We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/podcast

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Dec 30 2019

14mins

Play

Introducing: Breaking Brand, Episode One

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Today, we have a special episode for you — something a bit different than usual.

We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.

If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe.

Hope you enjoy the show!

- Dave & Heather-Mae

Learn more about Breaking Brand:

https://lp.buffer.com/breaking-brand

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Dec 16 2019

24mins

Play

The Best Instagram Stories of 2019

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Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. 

Over 500 million people use Instagram Stories every day.

So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options. 

We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer.com/podcast. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on social.

We hope you enjoy the list and get some great ideas for new Stories content in 2020!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/library/best-instagram-stories

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Dec 09 2019

11mins

Play

Why social commerce will rule social media in 2020

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What will the future hold for social media? 

We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce. Find out the latest on what it is, what it looks like, and how you can make the most of this buzzworthy new opportunity to further your brand and your business. 

Social commerce is an especially fun topic to talk about during the holiday season. Shopping is on everyone’s minds. Ours, too. We’ll go deep on the current state of social commerce, plus give you tips on ways to get started right now.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/library/social-commerce-2020

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Dec 02 2019

12mins

Play

The Complete, Actionable Guide to Marketing Personas

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Marketing personas are the foundation that holds your strategy and messaging together. 

This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020. 

If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning all the work you do across your marketing channels: website, blog, email, social — you name it. Knowing who you’re talking to and what you’re talking about will hopefully make your job on social media even easier!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/library/marketing-personas-beginners-guide

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Nov 25 2019

12mins

Play

Brand Secrets for Standing Out in a Crowded World

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We live in a world of infinite supply…

The secret to standing out is to have a brand that your customers connect with and care about deeply.

In today’s world, brand is often the only differentiator between your business and your competitors. So in today’s episode, we'll show you how to build a brand! Hear the best tips and strategies from the people behind some of the biggest brands out there -- Sweetgreen, Pattern Brands, and more. These insights all come from our new podcast series: Breaking Brand. 

If you want to listen, search Breaking Brand wherever you get your podcasts.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/podcast

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Nov 18 2019

12mins

Play

BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media

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The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?

In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. We’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. 

Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/custom-audiences

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Nov 12 2019

12mins

Play

A Crash Course in Building Custom Audiences for Your Social Media Ads

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When you want to get your message in front of the right people on social media, where do you turn? 

More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads -- whether you're talking to a group of customers, a bunch of website visitors, or a list of subscribers

In this episode, we’ll talk you through ways to build custom audiences and lookalike audiences on all the major social media platforms, plus share a couple ideas of how you can put these audiences to the best use. Best wishes for some well-targeted, highly successful ads!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/custom-audiences

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Nov 04 2019

12mins

Play

Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'

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On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to help you enjoy daily life, from idea to launch.

Over the past decade the Pattern Brands founding team has helped to launch over 50 businesses — creating over $15 billion in market value. The series dives into the tactics and techniques they’ve learned to create brands to stand out from the crowd. Plus, spoiler alert, throughout the series you can hear exactly how they are built Pattern’s brand, and follow along as they take their first product to market.

Breaking Brand is launching on November 5th. 

Oct 31 2019

2mins

Play

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

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The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.

Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.

Today we’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Hope you enjoy!

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/library/social-media-goals

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 28 2019

13mins

Play

The Keys to Epic Engagement on Social Media

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Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.

Should you be replying to everyone?

How can you make sure you capture all your mentions?

What are the best ways to respond quickly?

In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter.

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/social-media-engagement-tips

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 22 2019

11mins

Play

News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More

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As always, a ton is happening in the world of social media, and it can be hard to catch every story.

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat.

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/social-media-news-october-2019

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 14 2019

12mins

Play

How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)

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Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.

Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you!

In this episode, hear about 10 Instagram brands and influencers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories, too.

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/instagram-stories-who-to-follow

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 07 2019

12mins

Play

The Science Behind the Best Instagram Bios

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Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.

Should you go highly descriptive of what you do, or keep it loose and aspirational? 

Should you include contact info? hashtags? emoji? 

And how often should you update it? 

We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/instagram-bio

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 30 2019

12mins

Play

​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros

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Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.

We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid. 

Plus, we’ll share a playbook full of actionable tips to help you capitalize on the biggest retail period in the calendar, happening right now.

- Heather-Mae & Nate

Read the Show Notes:

https://lp.buffer.com/shopping-season-on-instagram

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 23 2019

14mins

Play

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

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If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!

We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/facebook-ad-library

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 16 2019

12mins

Play

Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best

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When marketers wish for more time and resources, they often wish to spend it on video marketing.

Well, what if you only needed six seconds of video to make your impression?

The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. 

We’ve taken YouTube’s best practices and looked at the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story -- you name it -- and will make  video marketing a cinch for you and your brand.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/six-second-video

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 09 2019

11mins

Play

Magical Ways to Measure Social Media Attribution

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When someone makes a purchase or signs up for your product, how do you know where they came from?

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?

Attribution to the rescue!

Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. In this episode, we’ll show you how to get started in a lean way and then go deep with robust solutions as you scale.

Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today. Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/attribution

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 03 2019

13mins

Play

iTunes Ratings

234 Ratings
Average Ratings
196
20
7
2
9

Jam packed with info

By Ella Du - Jan 14 2020
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In less than 15 minutes you are given the tools you need to really pivot your marketing initiatives.

One of the Best

By Riptides91 - Sep 24 2019
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Well-produced, easy to follow and super informative. Keep up the great work 👏👏