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Side Hustler's Perspective with Scotty Russell

The Side Hustler’s Perspective Podcast is fuel for your mind and creative grind.The goal, soul, and mission of this show are to help creatives transform their side hustle into their main hustle while finding balance around day jobs and life responsibilities. Every Wednesday at 5 am CT, designer, artist, and coach Scotty Russell of Perspective-Collective dishes out fiery episodes built on mindset, motivation, and marketing.He features industry-leading guests like Lincoln Design, Jon Contino, and Lauren Hom as well as up and coming creatives that should be on everyone's radar.This is for those who want to master the art of healthy hustling, get out of their own way, and grow their creative business.You can follow the podcast on Instagram @SideHustlersPerspective and Scotty @CoachScottyRussell.

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Don't Overthink It and Start Doing the Work with Lincoln Design Co.

Lincoln Design Co. This week on the show I'm stoked to bring you Lincoln Design Co. I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule. Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point. These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today. In this episode, Dan Janssen and company talk about: building Lincoln Design Co. from the previous Soup Graphics. organizing a killer on-site / remote team of illustrators and designers. how they got started whether they had the traditional design education or not. managing large client with tight turnaround times. making time for brand awareness by having fun with creating merch. what the typical day-to-day operations look like. a look into their designing process. upcoming projects and work they are excited about. Their team is made up of 6 people: Dan Janssen -  The fearless leader and founder who specializes in graphic design Dustin Noden -  Dan's second in command, art director and designer a.k.a. "@dontrealllycare" Brandon Hunsaker - Senior Illustrator (works remote in San Diego) Damasso Sanchez - Senior Illustrator and animation wizard (works remote in San Diego) Davy LeChevance - Designer / Illustrator / Script & Pizza enthusiast a.k.a.  “@Mighty Short” from France Jordan Mahaffey - Designer a.k.a. "@StakeYourClaim" Shownotes Lincoln Design Co's Website Lincoln Design Co. IG Dan Janssen's Work Dustin's IG - @Don'tRealllyCare Brandon Hunsaker's Work Damasso IG - @SazonCollective Davy IG - @The Mighty Short Jordan’s IG - @StakeYourClaim Morning Breath Inc Matt Dawson Crop Conference Creative South Mike Jones Music by - Blookah

58mins

21 Jun 2017

Rank #1

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Lauren Hom on The Secrets to Making a Killer Passion Project

Making Shareworthy Work That Lights up Your Soul Do you struggle creating and promoting work that puts a pep in your step? Do you want to learn how to create an engaging side project that people can’t resist sharing? I get it, this shit can be difficult and stressful. It’s easy to overthink and take the path that you THINK people want to see. However, creating to please others is a slippery slope that can suffocate the joy of what it feels like to create work that lights you up and resonates with the right people. What makes you different and what interests you could lead to a goldmine of work that generates a massive breakthrough in your creative career. Instead of trying to fit in, why not try to stand out by being you? Queue today’s guest, Lauren Hom of Hom Sweet Hom. Lauren’s built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral. It seems she’s cracked the code for creating work worth sharing while having the business chops to market herself and her projects. With her weekly #HOMwork prompts on Instagram, she helps thousands of people create work that stands out amongst the noise. Not only that but she has a Passion to Paid course which dives deep into helping you create and market a side project that interests you. It’s currently taking place as we speak so sign up for the winter waiting list in the mean time. A Heaping Serving of Lauren Hom Passion Project Advice In this episode, Lauren dishes out: The secrets to what makes an interesting side project Practical tips for making time to make shit happen How to create shareable work with the resources you have Her favorite kind of bread, pizza and much more... Overall, this one will get you jazzed to get out of your comfort zone and dip your toes in a new project that excites your soul. If you find value in this episode, please give it a share via Instagram or Twitter and share the love. Shownotes Lauren’s Website | Instagram | Twitter | Newsletter Get involved with #Homwork and catchup on the archive Blog Post: You Don’t Need Much to Make Magic Passion to Paid Course Creative Pep Talk 153 - Making Shareworthy Work with Lauren Hom The Design Conference Speech Video Dose of Inspiration: @BeGoodStudio Podcast editor: Aine Brennan Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: iTunes Spotify Google Play Radio Overcast Stitcher

1hr 8mins

25 Apr 2018

Rank #2

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Chris Do on Making Money Doing What You Love & Not Selling Your Soul

Steering Your Ship with Clarity & ConfidenceI’m hella proud to say that we’ve made it to Episode 150.There seems to be a massive shift every 50 episodes in the message and direction in which I’m steering this ship.The more I continue to niche down and follow the direction of my internal compass, the more clarity and confidence I continue to findThe more clarity and confidence I find, the more I’m able to enjoy this wave that I’m making and riding.As we approach the end of what’s been the craziest year of my life and embrace what I’m sure will be an even crazier 2020, we’re entering into a new and exciting season of the podcast.The topics will get deeper. More resources will be created. The community will get tighter, and more targeted value will be served to your front door like a piping hot pizza from your favorite local joint.It’s up to you to consume and take massive action to get the results you want.Episode 150 with Chris Do of The FuturToday’s episode is a big one and will set the tone for the rest of your year, and potentially your life, if you want to get dramatic about it.We’re fortunate to have Chris Do on the show today. When I mentioned I was recording with him, my DMs on Instagram lit up like a Christmas Tree, so I know you’re just as hyped for this one as I am.Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:Setting BHAGS: Big Hairy Audacious GoalsBecoming the type of person who runs toward change instead of awayEmbracing failure as the tuition you pay for successBecoming known and remembered for somethingCreating for a bigger cause, being a disruptor, producing and polishing turds, and more.This episode is so much bigger than design, branding, increasing your rates, etc.This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:challenge the lens through which you see the worldinject a TON of practical action steps to get you ten steps closer to where you want to be in life.Please share this one with your friends and family if you found value in it.Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching ProgramIf you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.ShownotesConnect with Chris: InstagramThe Futur Resources: Instagram | Website | YouTube 1 | Youtube 2 | Facebook | TwitterJoin the Coaching Program A-List WaitlistDownload your FREE Side Hustler's War ChestGet your FREE audiobook download from AudibleJoin our Private Global Facebook Community of CreatorsListener of the Week: cvida1984_USAPodcast Editor: Aine BrennanShownotes Editor: Paige GarlandVideo Editor: Colton BacharPodcast music: Blookah—Want to Support the Show?Become a backer on PatreonLeave an Apple Podcast Rating and ReviewShare the show on social media or follow the Perspective Podcast InstagramSubscribe via your favorite podcast player:Apple PodcastsSpotifyGoogle Play MusicOvercast

1hr 7mins

11 Dec 2019

Rank #3

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Dealing With Creative Funks & Feeling Invisible

You Are Not Alone & You Are Not Invisible Do you ever get in creative funks where you lack the drive to create while feeling invisible to the world? There are those sinister inner voices that try to convince you that your work doesn’t matter and that you can’t make a difference. I’m pretty sure everyone goes through these phases whether they admit it or not. This episode is me admitting this to you in hopes you don’t feel alone in the times you feel invisible as a creative or life in general. There is light at the end of the tunnel as I’m learning that this is part of the struggle of pursuing something that’s important to you. In due time, it will be important to others as well. It’s okay to feel this way at times, it’s natural. However, you are capable of pulling yourself out of this creative funk and pushing forward to the next phase on your creative path. I say this because I’m pushing through one of these phases myself. Creative Funks & Winter Blues From mid-December through practically the month of January, I’ve been in a depressed state of mind and it’s been physically and mentally draining. There are a lot of variables in play here: I hurt my back leading up to Christmas and could barely move for a week (I deal with herniated discs from football) Anxiety was taking over my life leading up to nose and throat surgery (doesn’t help when you hear 10 times that you could die) Post surgery had me isolated and laying in a recliner for 24 hours a day This isolation gave me ample time to get trapped in my own head My diet was extremely off and I wasn’t able to go to the gym Finally, the weather has just been crazy shitty and gloomy While I still kicked out some uplifting art during this phase, every drawing carried a dark undertone which I feel was me crying out in creative pain. Scroll through the episode artwork at PerspectivePodcast.com to see what I’m talking about. During this stretch I felt invisible, like what I created and said through my podcast landed on blind eyes and deaf ears—the new Instagram algorithm doesn’t boost self-esteem either. I doubted everything I was trying to build with Perspective-Collective and was even attacking my physical appearance. Growing up I got picked on often for being chubby and those hateful voices still haunt me today. Looking in the mirror during this stretch disgusted me after no gym sessions and polluting my body with holiday shit. This self-pity mode I was in was really self-sabotaging. I’m not saying this for your pity, I’m saying this because I realize this was a phase and I am able to climb out of this hole. Here is what helped me. Talking About It Usually, an inspiring podcast, audiobook or YouTube video can snap me out of this “woe is me attitude.” Honestly, during this stretch, I could give a fuck less about these forced remedies. The emotions were too strong and overpowering. If you’re like me, you’d rather bottle up all your emotions as showing any type of weakness will ruin your “perceived reputation” as a badass. I’ve come to realize I’m no badass and openly talking about the things I struggle with helps me push through these creative funks—hence the reason I started this podcast. About 3 weeks into this state of mind, I sought out my best friend which is my wife of course. I told her I just didn’t feel like Scotty and that I’m not sure what’s going on with me. It was relieving to share what I was going through to someone who cared, even if it didn’t change how I felt. Next, I consulted a few close members of my mastermind group. Again I was met with encouraging words as they shared their creative funks with me. The more I talked about it and heard other people admit they deal with this too, the better I began to feel. Once my nose and throat were almost fully healed, I turned to my Instagram stories to show my face and share what I’d been dealing with. This wasn’t a cry for help tactic, it was meant to let whoever the hell was watching know that they aren’t alone in these dips of depression. I didn’t expect any responses as it was more it was therapy to get it off my chest. Surprisingly, there were waves of replies I got from strangers that deal with the same feelings of invisibility. Your replies are what inspired this show to compile my thoughts and struggles into something more personable and transparent with you. Sometimes Encouragers Need Encouragement Sometimes people need to know that they matter and are making a difference. This brings me to Diane Gibbs. She is an amazing individual who does so much for creatives whether it’s through the Design Recharge show or by teaching her design students. She showed me the importance of how encouragers need encouragement too. Outside of creating art, I know I exist to serve and encourage people like you. After sharing my work and receiving support from others, it showed me my potential and it’s my duty to pass that opportunity on to someone else. It’s a powerful feeling when you know someone took a time out of their existence to reach out and let you know that what you do matters. This is what Diane did and I think it was the final measure that pulled me out of this dark place. She first text me then called me out of nowhere on a Saturday and it really made my day. She could’ve been a distant onlooker of my art or listener of my podcast. Instead, she lifted my spirits and shared her own creative struggles as well. My point here is that you have the ability to boost someone’s spirits when they need it the most, whether they are a friend, family or a stranger. Sure, your words of encouragement may land on deaf ears. I can’t tell you how many of my “heroes” I’ve sent an encouraging message to and get no reply back. Then again, you should see some of the replies I’ve gotten in return. Sometimes encouragers need encouragement to pull themselves out of a creative slump and to not feel invisible. If you’ve had an urge to reach out to someone, then act on your intuition and do it. I’m serious; you could make a lasting impact on someone like Diane did for me. You’re Not Invisible I want to force this into your head every episode, you have something to offer even though you may feel like no one is listening or watching. You could be affecting that one person that stats and analytics fail to show. All it takes is one person at a time to make an impact. You also have the power to impact others through encouragement. There’s enough shit going on in this world and you can be a part of the solution. Everyone deals with creative funks and feeling invisible whether they admit it or not. You are not alone and I’m in your corner cheering you on. If you need someone to talk to hit me up at Scotty@Perspective-Collective.com. I’m happy to listen. Please don’t give up pursuing something that’s important to you. You are not invisible. Key Takeaways Everyone goes through creative funks whether they admit it or not. Sometimes people need to know that they matter and are making a difference. You have something to offer even though you may feel like no one is listening or watching. You have the ability to boost someone’s spirits when they need it the most. All it takes is one person at a time to make an impact. Shownotes Diane Gibbs - Design Recharge My Instagram Music by Blookah

18mins

8 Feb 2017

Rank #4

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Developing Your Own Style & Living in It with the Forefathers Group

A Global Conglomerate Design Studio With a motto  like “Show up until there is nothing left to do,” it's evident that the Forefathers Group aren't afraid to get their hands dirty. They have a distinguished style that peppers both vintage snake oil and Americana with a hefty dose of creative steroids. It's helped them quickly begin to carve out their corner of the design industry while working thousands of miles apart. The Forefather's trio is made up of: Matthew Portland Hay who is the developer / tax wizard casting coded spells out of New Jersey. Jonden Jackson who is the web & print designer / product engineering juggernaut reigning out of Oklahoma. Emir Ayouni who is the illustrator sorcerer dishing magic and mischief out of Sweden. Working remote can have it's challenges, yet somehow they offer a buffet of design services such as: Design Strategy 101 Responsive Branding Illustrations Web Design Web Development Print Design Package Design Animation Developing Your Own Style Today on the show, we go deep on a wide range of topics such as: Using a day job as a springboard to get to where you want The pros and challenges that come with working remote Where they source their inspiration and their designing processes Creating passive income by repurposing things you create from personal need Taking a stand against bullies in the design community Buying bunk ouija boards Using cocaine as pizza toppings I could keep going... Key Takeaways It's beneficial to work at a crappy job to understand how you can improve yourself and the systems. Keep an open mind on how you can repurpose work that you create for yourself for passive income. Find yourself in your work and leave your personal thumbprint in it. Be inspired but develop your own personal style and live in it. Be who you are in person and online. Don’t be different as you will have problems. Shownotes: Forefathers Website Forefathers Dribbble Forefathers Instagram Forefathers Behance Forefathers Products Emir’s (Growcase’s) : Twitter  /  Website  /  Dribbble  /  Instagram Jonden’s:  Instagram Matt’s: Twitter  /  Instagram Dan Gretta Peter Voth Erick Rodriguez Tobias van Schneider Ryan Golden  of the Golden Goose - Animation Beast of England - Simon Walker Typeface Site Music by Blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe on your favorite podcast player: iTunes Stitcher Google Play Radio Overcast

1hr 22mins

13 Sep 2017

Rank #5

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11 Life Lessons Learned From Loving Pizza

Notify the Universe and Show the Work You Want to Get I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself. Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods. Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno. I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because: it reminds me that I don’t always have to take myself so seriously it reminds me to have fun and constantly experiment While the context behind this seems random, I assure you there is a point to this all. I recently came across this sweet Dominoes Pizza box design. The craft and attention to detail blew my mind. You would’ve thought this $10 Large 3 Topping Take Out only pizza would’ve cost like $40! It’s crazy the subjective value art can bring to something and I want the opportunity to do this. Seeing this pizza box inspired me to create this type of subjective value for a brand. This is where I’m getting to my point. How would anyone know to hire me for a custom pizza box design if I don’t show this in my artwork? I’m a huge advocate for showing the work you want to attract and be known for. I put my money where my mouth is and went on Amazon and purchased 50 pizza boxes to get to work (I’d like to thank Terence Tang of Tinlun Studio for the idea). This episode is me shouting to the universe what kind of work I want to attract. It may not happen immediately, but if I continue to show how much fun I have in creating clever pizza art, I have no doubt over time it will be seen by the right person who will give me that chance. Who knows, maybe I’ll even get paid in free pizza for life? Without further ado, here are 11 life lessons learned from loving pizza. Fair warning, these can get pretty cheesy. Pun intended. 1. You can’t make everyone happy, you are not pizza Stop focusing on seeking everyone’s validation. It’s impossible to please everyone and have everyone like your work. Put out work you’re enthusiastic about and the right people will resonate. 2. Pizza always has my back Life is full of highs and lows. During the lows, it’s important that you have people around you who have your back. Surround yourself with people of high character and who aren’t assholes. It doesn’t have to be pizza. 3. Don’t step on my pizza Everything holds something of value to someone. Just because you don’t like it doesn’t mean you can’t accept them and what they like. And for the love of everything good in life, don’t disrespect someone and step on their pizza. 4. Slice life It’s hard to believe that life isn’t all about pizza, but I’m a strong believer in having something you’re passionate and driven about in life. What purpose are you fulfilling? Where can you bring value to yours and someone else's life? 5. Pizza on my mind all the time I don’t know about you but when I have a good idea or riding a lot of momentum in life, I have a hard time turning my mind off. When you have that one thing you can’t stop thinking about, I feel it’s your intuition giving you an internal pull in the direction you’re supposed to go. Trust your gut, even if you ate too much pizza. 6. I will draw for pizza I desperately want you to understand that it’s possible to generate an income doing what you enjoy the most. For me, this is drawing and I never in a million years would’ve thought it was possible to make a living off it. It’s possible and you are capable and I’m determined to show you. 7. Little slice of heaven Plain and simple—enjoy the little things in life. Whether you found a dollar bill on the ground or have a delightful frozen Jacks pizza all to yourself—showing gratitude for the little things in life makes life a lot more enjoyable. 8. Pizza is life Life is all about you, yet it’s not all about you. First off, I believe you can only help others if you take care of yourself first. Secondly, I believe we exist to serve others and make a difference. Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you. It’s called Karma. 9. Pizza lovers unite After experiencing being in the middle of a flood back in September, I was blown away to see how the community rallied and bonded together. We weren’t born to build barriers and divide due to religion, political views or race. Underlying all of that crap is timeless principles and the ability to love one another. We are all team human in the end. 10. You wanna pizza me? I grew up biting my tongue when I felt I had something important to speak out about. It spawned from my desire to please everyone and to avoid confrontation. The person I am striving to become realizes at times you have to speak out and fight for what you believe in—no matter if it creates uncomfortable situations. At least at the end of the day, you can sleep knowing that you spoke what was on your mind. 11. I hate when people steal my pizza I’ve stolen things in the past and I feel like a dick for doing it. I’ve lost respect for myself even if it was over petty things like taking someone else’s Bud Light out of their cooler during a tailgate party. These things still haunt me and I’ve spent years trying to redeem myself for it. Everything in life must be earned and it’s a crude act taking something that isn’t yours that you didn’t invest precious time in your life to deserve. Show the Work You Want to Get What is it that you urge to do but think it’s impossible? If you’re a skater and want to make art for a big time skating brand, you should be blowing up your social feed with amazing skate deck art and tagging / using every hashtag with every brand. The universe can’t deliver you the job of your dreams if you’re not actively showing it that you’re wanting it. Your dream isn’t going to be delivered to your front door like a hot, piping pizza. You have to put in the work and show the work you want to get. Who knows what will come out of this episode or all these pizza drawings? At least I’m being intentional and having a blast doing something I love and that I feel I’m good at. Showing the work you want combined with the following 11 life lessons is sure to get you to a point where you will be fulfilled by doing great work for great people…….and filled with a full stomach. It will never happen by wishing and not doing. Key Takeaways Art can bring massive amounts of subjective value to something Show the kind of work you want to get and attract. Be enthusiastic about the work you’re putting out. Let the universe know that this is the type of work you’re wanting back in return. No one is going to know you are passionate about doing this type of work if you don’t let it be known. Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.

20mins

25 Nov 2016

Rank #6

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Get Uncomfortable & Hire Yourself with Jen & Amy of Hoodzpah Design

Making Your Own Opportunities with Hoodzpah Design You and I live in a world where so many people expect a hand out with minimal effort required. Then there are those who believe everyone else is catching a break while they constantly get dealt the short end of the stick. Sometimes you gotta take the shit in stride and make something happen in your life...sometimes you gotta get uncomfortable and hire yourself. Today’s guest did just that and have a reputation for being badass humans who make their own opportunities through self-initiated side projects I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie. They went from working at a Coupon Clipper to slaying work from some of the biggest names we interact with on the daily like Google, Disney, Facebook, Vox Media, and Target...I’m sure you’ve maybe heard of some of these…? I was lucky enough to meet them at Circles Conference last September and their big personalities complement their big work. An Endless Buffet of Advice Served Hot & Fresh In today’s episode, they serve up a buffet of advice ranging from: Establishing an online presence and projecting the type of work you want Saying yes and forcing yourself to get uncomfortable Creating several streams of income How to communicate the value of what you do And a shit ton of other gold… They will be a keynote speaker at Creative South in a few weeks so snag your tickets asap. They also have a new book dropping soon called Freelance, and Business, and Stuff: A Guide for Creatives that will help you elevate your freelance game. You can be the first to get updated on its release by signing up for their Newsletter (signup located at bottom of their homepage). Listeners of this episode get a whopping 30% of their shop with the Promo Code: PC30. How rad is that? If you find value in this episode, please give it a share via Instagram or Twitter and share the love. Shownotes Hoodzpah: Website  | Instagram  | Dribbble  | Twitter Odds & Sods | Unnecessary Necessities Cage Blog Post - Meet Amy & Jennifer Hood Freelance, and Business, and Stuff: A Guide for Creatives Connecting Things - Creative Events Video - How to Turn Personal Work into Client Work Hoodzpah Newsletter Josh Ariza Typeface - Palm Canyon Drive Podcast editor: Aine Brennan Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: iTunes Spotify Google Play Radio Overcast Stitcher

54mins

28 Mar 2018

Rank #7

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Appreciate the Shit & Sunshine - 12 Lessons Learned in 2017

Looking Back On Shit and Sunshine Wanna know one thing that terrifies me? It's looking back a year later and realizing I made no significant growth in my life. For me, the best way I know how to measure this is by setting goals, reflection and by documenting or journaling it—whatever you want to call it. 2017 was a massive mind fuck yet it provided some of the best highlights of my young creative career. I like to call this shit and sunshine. One month I'd feel depressed and worthless. The next month I'd feel loved and fulfilled. There were plenty of times I felt lost and hopeless only to turn around the next week and feel driven and hopeful. 2018 is going to be a massive year, I can feel it but it'll have its challenging times...especially when I turn the big dirty 30. Something I want to encourage you to is to take the shit in stride so you can appreciate the sunny days when things go right. Take a moment to reflect, celebrate and even document if it helps you see the growth. Ensuing are 12 lessons I learned in 2017. I know for a fact some of these will benefit you too. Getting Out of My Comfort Zone I grew up terrified of sharing my work. However, getting uncomfortable and sharing my work through Instagram at the age of 25 changed my life. From there it challenged me in blogging, speaking, teaching and podcasting. In 2017 especially, I started intentionally seeking or taking on opportunities that not only challenged me but scared the shit out of me. If something you want to do scares you, I believe it's your intuition pulling you towards the person you're supposed to become. Building Relationships & Pouring Into Other They say it's not about what you know, but who you know. This is a hard fact. Yet many people approach this in a skeezy car salesman fashion. Don't, I repeat don't see people as connections and stepping stones. Pour your full self into a relationship. Find ways you can provide value to them without expecting anything in return. Be a good listener, encourage others, share others work or provide insight / advice whenever you can. You have no idea what that relationship or interaction can lead to. You could make a lifelong friend, a customer, a brand ambassador or even get hired by them someday down the road. The Power of Staying in Front of People Consistency. Consistency. Consistency. You can't whine and complain that people don't notice what you're doing when you're showing up only when it's convenient. You have to stay in front of people especially on platforms where the attention is at. Focus on kicking out content, building influence and finding your voice a minimum of once a week. The catch is to enjoy what you create, pour your most authentic self into it and discover how you can deliver value. Writing Down Measurable Goals With Deadlines Your goal isn't shit until you write it down. Amplify that goal by attaching a deadline to it. Writing your goal down adds a new level of accountability and adding a deadline creates urgency. Make your goal measurable by having milestones along the way so you can track your progress (i.e. 5 speaking gigs by mid-December = 1.25 per quarter). Self-Awareness - Do Less But Better Knowing your strengths and weaknesses is crucial. I'm extremely good at prioritizing and scheduling my day. Essentially I thrive on chaos—or so I think. My top weakness is having Superman Syndrome. I feel like I can do everything which results in above average results, unnecessary stress and neglecting people who matter most. I'm aware of this more than ever now, but acting on it in 2018 is the next step. I'm a constant WIP and Doing Less But Better while focusing on the essentials is my main objective. Investing in Yourself When you invest in yourself it'll either be with money or time. Money isn't always available but you can always create more time to invest in yourself and your future. When money is available, you know I'm all about seeking out conferences, workshops or events whether locally or out of city or state. Money will also help you pay for online courses, books, new equipment, etc. When money isn't abundant, you'll need to invest your time. For example, listening to free resources like podcasts, watching tutorials on YouTube or reading articles or blogs on the interwebs. Investing time into daily practice is really the key to benefiting the most out of your money or other time investments. Want to help the show grow? Consider supporting the cause on Patreon 7. Stop Complaining & Start Evolving This is a big one I'm guilty of in 2017. I've been bitching about the Instagram algorithm all year. My "following" actually decreased pretty significantly even though I was consistent, increased quality and value. Instead of nutting up, adapting and evolving with the platform, I complained publicly, especially on social media. Over the last month, I've done my research, changed my strategy and started growing again. However, it took investing time and being open to change. The only thing certain in life is that things will always change, will you be the person complaining or evolving? The Value of Collaboration In my first year of lettering on Instagram, I sought out other artists to collaborate with that had similar audience sizes to mine. It taught me how to be proactive and work with someone on the other side of the globe. Mostly, it showed me the value of tapping into each other's audiences. In 2017, I had the opportunity to team up with Deneen Pottery in Minnesota. They had a massive coffee mug enthusiast community which I was oblivious to. We had back-to-back mug releases of 200 then 400, all which sold out in 30 minutes and 20 minutes. Not only have they acquired business and followers from my audience, but I've been able to tap into this coffee community and build some amazing relationships. They've not only become friends, but many of them have supported my cat and pizza-related products as well. Keep in mind that collaborations should always share a mutual benefit. What value is each party providing the other? Remember that when you reach out to someone for future collabs. Reach Out & Reconnect This one ties into self-awareness as I noticed my circle of local friends was getting smaller and smaller in 2017. When you become laser focused and obsessed with your dream, you tend to forget and neglect those around you. This is something I'm guilty of with my family and my closest friends as I mentioned in Episode 48. If someone comes to mind you haven't talked to in awhile, reach out and reconnect with them. Ask them to coffee or jump on a FaceTime call. Don't get so wrapped up in your internet life that you lose sight of your real life. Not Taking Myself Too Seriously I've been trying to find my voice for a few years now. Early on, I mimicked the voice of people who had a heavy influence on me. I'm a complete goofball but that rarely shines through in my writing and speaking. Yet it's all too easy to show in my artwork hence why I draw so much pizza—it's fun and allows me to not take myself too seriously. Finding what makes you unique and embracing your weird quirks will help you rise above the noise. Try to not take yourself too seriously all the time and let your freak flag fly. Don't Be Afraid to Experiment It's okay to not pigeonhole yourself into one specific set style to work in. Having a perfectly hyper-curated Instagram feed isn't necessary but if it works for you that's great. I'm consistently inconsistent and over time I realize that's okay and is a style in itself. Don't be afraid to color outside the lines and switch things up. 12. Don't Be a Dick This should go without saying but you're gonna get a lot farther in life by being a kind person. I know dick heads can excel, but that doesn't have to be you. Choose to be empathetic, encouraging, respectful and appreciative. I feel these are the true ingredients for accomplishing great things while enjoying your life and the people in it. What's Your Growth? For me, documenting and journaling my progress helps me see where I was, where I am now and where I'm going. As you close out 2017, I want to challenge you to look back on the year and see where you made growth. Also, acknowledge areas of where you can improve. If your year is like mine, it's a mixture of shit and sunshine. I'm pretty sure that's how it supposed to be to keep us humbled and challenged. Whatever growth you had or wish to see in 2018, focus on putting your best self into your work and get after shit. Oh ya, and don't be a dick. Shownotes Deneen Pottery Joey Bearbower Podcast theme music by Blookah Podcast edited by Aine Brennan Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe on your favorite podcast player: iTunes Stitcher Google Play Radio Overcast

21mins

27 Dec 2017

Rank #8

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Dina Rodriguez on How to Build a Thriving Community Around Your Art

Dina Rodriguez on How to Build a Thriving Community Around Your ArtI don’t care what anyone says, but every one of us, whether we know it or not, is creating a personal brand.Every interaction we have, every post we publish, and every action we take begins to design what we show the world and the people we are trying to repel or attract to our tribe.When you’re self-aware of this, you can use it to your advantage and be more specific and strategic about creating and speaking to the things that you hold highest in your belief system and interests.In our creative community, one of the most self-aware people I know who shows up as their truest self online and in-person, is my new friend Dina Rodriguez who slays under the name Letter Shoppe.Dina creates art that supports mental health, body positivity, and cannabis culture. In the process, she's created an insanely supportive and engaged community.Yes, she’s a talented artist, but she’s an even wittier and savvier marketer who knows how to give her audience what they need while remaining true to her core identity and treating her work like play.She has a thriving merch business, a poppin’ Patreon tribe, and enough pep and energy to power up 5 power plants.Did I mention she’s the brains behind that rapidly growing @womenofillustration account spotlighting the insanely talented women in our creative community?Ya, you’re going to want to take notes on this one because Dina drops mad insight on:Building a community around your workLocking down buckets of interests and values for your brandCreating a successful merch businessMaking work that’s relatable/shareablePromoting yourself, customer psychology, revenue streams, pizza, weed, and everything in betweenToday’s episode is going to empower and challenge you to analyze how you’re showing up each day and the message you want to put into this world.As always, keep an open mind and act on anything that inspires you today. Let’s go.Please share this one with your friends and family if you found value in it.Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching ProgramIf you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.ShownotesConnect with Dina: Instagram | Website | Patreon | ShopFollow Women of Illustration on InstagramJoin the Coaching Program A-List WaitlistDownload your FREE Side Hustler's War ChestGet your FREE audiobook download from AudibleJoin our Private Global Facebook Community of CreatorsListener of the Week: BrittHoffman from USAPodcast Editor: Aine BrennanShownotes Editor: Paige GarlandVideo Editor: Colton BacharPodcast music: Blookah—Want to Support the Show?Become a backer on PatreonLeave an Apple Podcast Rating and ReviewShare the show on social media or follow the Perspective Podcast InstagramSubscribe via your favorite podcast player:Apple PodcastsSpotifyGoogle Play MusicOvercast

1hr 1min

8 Jan 2020

Rank #9

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Your 2017 Creative Encouragement | Find the Light Within the Darkness

It’s Hard to Appreciate the Good Without the Bad Are you one of those people who is claiming 2016 to be one of the worst years yet? This seems to be the overwhelming perspective judging by the media. Yes, 2016 had some low points: The presidential election Aleppo North Dakota Pipeline protest Racism Terror attacks Celebrities passing away Etc. I could keep going and I’m sure you have a few things on your mind that sucked ass too. However, what are some of the good things happened, specifically in your life? If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced. I mentioned it in the previous episode 20 but it’s hard to appreciate the good without the bad. Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little thing that you take for granted. How amazing is it to have a roof over your head? How great is it to sleep without having bombs going off all around you? How freaking lucky are you to have access to food and clean water? See my point? So ya, 2016 wasn’t the greatest but you have a choice of which lens you choose to see the world through. Going into 2017, my message is to encourage you to find the light within the darkness. Appreciate when things are going right in your life as you can’t appreciate the good without the bad. Negative Attracts Negative I believe in the Law of Attraction and have watched it work many good and bad things in my life. It boils down to the concept of “Like Attracts Like.” When you focus on the negative, you’re going to attract more negativity in your life. Your mindset and the thoughts you vibrate into the world manifest more of what you’re thinking of. Think about it; you wake up one morning and it feels like nothing is going right: You slept in too late You stub your toe getting out of bed You speed to work because you’re running late You honk and scream because everyone is driving too slow You clock in late and it seems to be everyone else’s fault After all this you think to yourself, “What’s next?” or “How could this get anything worse?” and the next thing you know your day is spiraling out of control. Did you ever think that maybe you’re _doing this to yoursel_f with your mindset? Seriously, this used to be me. I held a grudge against the world for the majority of my life and I self-sabotaged myself for a long time. Imagine the kind of day you could have if you took a hit on the chin and chose to keep moving forward? What would happen if you chose to see through an optimistic lens and appreciated the good whether it be small or large? Positive Mindset & Gratitude On the opposite end of the spectrum of “Like Attracts Like” you have positivity and gratitude. Life is always going to throw you haymakers but why be in the mindset of constantly looking over your shoulder and waiting for the blow? When you can find light in the dark times, you begin to appreciate the little things that go right. It doesn’t always have to be something major like hitting the lottery for things to go right. Something as simple as someone complimenting you or opening the door for you can change someone’s day completely. This can spark a whole chain reaction of positivity for someone if they choose to be in that mindset. Positivity and gratitude allow you to find the light within the darkness. Your 2017 Creative Encouragement As I stated in the intro, there are times where finding the silver lining may not feel possible right away. I’m not telling you to be a positivity robot. Be a human but also realize you choose how you see the world—everything is perception. If the first thing you do in the morning when you wake up is spill your coffee, shake it off and be thankful you can afford to have it. When you see negativity shining in your Facebook feed, don’t give into it and go to YouTube and watch some cat videos. Appreciate the good and enjoy the creative process of your life. Make 2017 your bitch and choose to find the light in the darkness. Key Takeaways When you focus on the negative, you’re going to attract more negativity in your life. See the world through an optimistic lens and appreciate the good whether it be small or large. When you can find light in the dark times, you begin to appreciate the little things that go right. Silver linings may not always be evident immediately and that's okay, you're human. Show notes Law of Attraction Music: Blookah

12mins

28 Dec 2016

Rank #10

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Your Creative Life is One Big Experiment—Are You Getting Uncomfortable?

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12mins

21 Dec 2016

Rank #11

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Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

Steve & Danielle Wolf with Tips on Design, Freelancing, & ProductivityDo you show up each day winging it and doing what feels good, or do you have a plan of attack and a system you thrive in?Sure, some people can just show up and figure it out, but what if there’s room to optimize your workflow while still acting in the muse?It tends to be a little bit easier for people who do their things full time, as there’s a little more margin and room for flexibility.If you’re like me and you hold down a day job, your time is already scarce...so winging it each day is most likely not going to yield the type of results you’re wanting.Having a plan, scheduling your success, and optimizing your productivity is key...plus you gotta leave a little margin in there for play to stay sane.My friend Steve Wolf and his wife Danielle are people who have a plan and have been consistently crushing it. They are the brains behind Steve Wolf Designs, a design and branding studio in Austin, Texas. They crush work for brands like Target, Lennox Air, Butler Bros, Adobe, TypeHike, and everything in between.While Steve thrives in the creativity department crushing design, logos, branding, custom type, etc., I feel every creative needs the Danielle counterpart—she is an organization guru who runs marketing, process development, and project management (basically all the stuff creatives like I do suck at). Productivity is her jam, and she’s also a coach who she helps busy women find their unique balance and create more joy in their life.Strap in and take some notes and we cover a ton of topics like:Tips on what to do and NOT TO DO as a freelancerProductivity hacks Scheduling your successExploring new creative outlets, finding your fuel, their favorite pizza, and more.If you’re a side hustler or freelancer who’s ready to step your game up, then this episode was crafted for you.ShownotesConnect with Steve: Instagram | Website | DribbbleConnect with Danielle: Instagram | WebsiteDownload your FREE Side Hustler's War ChestGet your FREE audiobook download from AudibleJoin our Private Global Facebook Community of CreatorsListener of the Week: bordokahall from CanadaPodcast Editor: Aine BrennanShownotes Editor: Paige GarlandVideo Editor: Colton BacharPodcast music: Blookah—Want to Support the Show?Become a backer on PatreonLeave an Apple Podcast Rating and ReviewShare the show on social media or follow the Perspective Podcast InstagramSubscribe via your favorite podcast player:Apple PodcastsSpotifyGoogle Play MusicOvercast

58mins

6 Nov 2019

Rank #12

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Lauren Dickens on Blazing Your Own Successful Path & Fighting Burnout

Lauren Dickens on Blazing Your Own Successful Path & Fighting Burnout Two things we all deal with as we relentlessly pursue "success" in our creative grinds? The comparison trap and burnout. Often, one fuels the other and vice versa. You compare your work and consistency to those who seem to be doing more, and it's all-too-easy to burn yourself out. Or you get burnt out because you're not living the curated life people seem to be living on your phone. Those are just a few examples, but I'm sure you could think of 50 more scenarios off the top of your dome in less than a minute. That's because we all struggle with these dilemmas. I personally feel it's because many of us, including myself, haven't defined success for ourselves. We're wrapped up in what success is for others. Today's guest, ever since she was a curious young girl trying to figure out her place in the world, has been blazing her own path and defining what success means for her. I'm talking about my talented friend Lauren Dickens. She is the All-Star of Type, the MVP of Branding, and the reigning Player of the Year when it comes to Illustrations. She slays work from her home court of Austin, Texas, for some of the biggest brands in the world like Facebook, Target, and SXSW (to name a few). Today "El Dick" and I go deep on: Tips and process for client relationships, pitching, and presenting How constraints breed creativity with your work How to defined your own success How to light your spark when you're burnt out Typography, the NBA, chickens with old lady names, and more. Enjoy This Episode? If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Shownotes Connect with Lauren Dickens: Website | Instagram | Dribbble | Twitter Download your FREE Side Hustler’s War Chest Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Listener of the Week: decentdesigner usa Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast

58mins

24 Jul 2019

Rank #13

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Branding, Pitching & Pricing Like a Pro with Durham Brand & Co.

Durham Brand & Co. = Bourbon & Grit When you see big time work for big time players, it's easy to jump to conclusions thinking there's a team of designers, copywriters, project managers, accountants, creative directors, etc. However, little do we know that sometimes behind the scenes pulling strings is a one man / one woman army wearing each hat kicking out mountains of highly crafted work. Usually these are just normal blue collared beings with a superhero drive to make shit happen in their lives. Their tenacity is fueled by family, bills, coffee and in this case, Bourbon. If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show. Austin has a gritty and delicately crafted style and his typography, compositions and texture game is on another planet. Let’s just say he’s not human but he works for brands us humans recognize like Hershey’s, Adobe, Michelob, Pop-Tarts and a few thou shall not be named but they are heavy hitters. In this fast pace episode we peel the layers back on: Building relationships that lead to more work Pitching, pricing and delivering the goods Trimming the fat and focusing on what’s most important Setting large goals with confidence Having a good ass time doing your thing Listeners of this episode enjoy a 10% discount on Austin's top notch merch game with the code PERSPECTIVE through his shop. If you find value in this episode, please give it a share via Instagram or Twitter and share the love. Shownotes Austin Dunbar / Durham Brand and Co. - Website  / Shop  / Instagram Register for Crop Conference Dose of Inspiration: @mrchrista_myl Podcast editor: Aine Brennan Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: iTunes Spotify Google Play Radio Overcast Stitcher

52mins

21 Mar 2018

Rank #14

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Building A Door For Opportunity to Knock With Tony Diaz of Industry Print Shop

Building Doors With Industry Print Shop When you catch a big break, it usually means a little bit of luck was sprinkled in the mix. However, sometimes in order for you to have an opportunity to be lucky, you have to build your own door to be knocked on or down. That's the case today with guest Tony Diaz. Tony is the head honcho of the artist-run, award-winning screen print shop specializing in apparel and flatstock, Industry Print Shop in Austin, TX. They work with some of the biggest names in the industry like Goodtype, Morning Breathe, James Victore and Draplin to name a few. While it says printshop in their name they do far more than that as they are in the business of creating experiences for creatives like you and me. Tony and his crew are also in the business of building doors as you heard in the intro sound byte which we dive deeper into on this episode. Want to help the show grow? Consider supporting the cause on Patreon He’s a punk rocker turned screen printer turned business owner. Not only does he have an incredible story to tell but he has a ton of wisdom and bravado to motivate you to keep pushing your work to the next level. In this episode we talk about: Creating your own luck Betting on yourself when others tell you you can’t Finding things you believe in to contribute to that are bigger than yourself The power of collaborating and providing mutual value And so much more Listen to the end of the episode to hear how you can get a fat ass discount on their website which is loaded with some killer merch. Shownotes Industry Instagram Industry Website Industry Twitter Industry Editions Prints Industry Merch Tony's Instagram - @Antibydesign Tony's Website Doug & Jason of Morning Breath Inc. Bobby Dixon's Work - @Klctvefusion Brian Maclaskey's Work - @BrianMaclaskey Land Boys Instagram - @L A N D Matt Dawson of Crop Conference Dose of Inspiration: @ofatomsandlines Podcast theme music by @blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe on your favorite podcast player: iTunes Stitcher Google Play Radio Overcast

1hr 12mins

13 Dec 2017

Rank #15

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Showing Your True Self in Your Work With Adam Vicarel

Showing Your True Self in Your Work I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success. However, what if people want to know the human behind the account? What if a business wanted to hire a specific personality for their brand that created that work? I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well. Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding. The OG's of Instagram Lettering Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling. I felt spoiled and humbled to have this conversation as he vomits a heavy dose of value that I know you'll enjoy as much as I did. In this episode, we dive deep into: the sunshine and rainbows mixed with the dirt and wounds of freelancing turning on the business switch when owning your creative business writing proposals, pricing your work and pitching showing the human side of your brand working your ass off being ready when the big leagues call and so much more... Adam is doing some amazing things and if you're wanting to learn hand lettering then I highly advise checking out his online Hand Lettering Course for Beginners for $40.00 $29.99. Also, be sure to follow him on Instagram and say hello. He's quite the pleasant fellow. Shownotes Adam’s Website  /  Instagram  /  Dribbble Adam’s Online Hand Lettering Course for Beginners Colin Tierney - Basic / Pro / Professional Tiers for pricing your work Amy & Jen Hood of Hoodzpah Who's Killing it: Zachary Kiernan & Ben Kocinski Dose of Inspiration: Grizzly Wheeler Podcast editor: Aine Brennan Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: iTunes Spotify Google Play Radio Overcast Stitcher

50mins

31 Jan 2018

Rank #16

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Attracting Work & Finding Outlets with Andreas Pedersen of @AndyCloned

Active Brain, Inactive Body If you’re like me, it’s hard to turn off the switch and unplug from your creative realm. There’s always one more thing that you could get done or a new idea that needs to be flushed out. We get so wrapped up in work that we often neglect other important areas of our life...you know, like our health and well being? As you know, many creatives live a sedentary lifestyle. Busting your ass is great, but if you want a long successful career and life, taking care of yourself should come first. When you get away from your work and find an active outlet, you never know what new passion you may find. Even better, your new passion for your health may show up in your work, which could inspire others to focus on their health. Challenge Your Body, Challenge Your Mind with Andreas Pedersen Queue today’s guest, Andreas Pedersen AKA @andycloned on Instagram. He’s an avid runner and a graphic wizard out of Sweden who focuses on branding, illustrations, and lettering. Andy and I go back a few years now through Instagram, and it’s been great watching his style evolve and audience grow. There’s two things that I really admire about his personality and craft: I strongly vibe to his mission of helping other creatives become more active and share their progress creatively. I highly respect his approach to marketing himself and letting the universe know he’s for hire. In this episode, we sprint through topics like: Not stopping when the work stops Campaigning for his project, the Makers Athletic Society Experimenting and evolving your style Creating personal work to attract jobs Pizza, typefaces, creative outlets, and more… I think he’s the perfect fit for our listeners and has a ton of great insight to offer to help you scale your creative pursuits. — Shownotes Connect with Andreas: Website | Instagram | Behance | Dribbble @MakersAthleticSociety on Instagram Dose of Inspiration: @thisismcswane Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Podcast music: Blookah — Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast Stitcher Tune In

43mins

22 Aug 2018

Rank #17

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Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art

Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art "Some things are better off not being spread too thin: you and peanut butter." I couldn't find the owner of this quote, but it definitely hit home as someone who loves peanut butter and piles too many things on my plate. We love to be busy—at least I do. Often, when we're busy, we focus on the wrong things and tend to fall short of the essentials like self-care. It's important to unplug and connect with ourselves. Doing so not only helps us become more self-aware and grow, but it spills over into our creative grind and business pursuits. Today's guest is someone who knows how to unplug and squeeze the most juice out of life. She's also a spark plug for thousands of people by providing them confidence, connection, and community. I'm talking about my good friend Brooke Robinson, the wizard pulling the strings behind the giant lettering Instagram account and global community Goodtype. Brooke has an inspiring story: she stayed at a day job too long and then made the leap to take Goodtype full-time. She does this all while still making time for murals, travel, relationships, and mental/physical fitness. In today's episode, Brook dishes out sage wisdom on: Dealing with the curve balls in life Taking care of yourself physically and mentally Connecting with yourself to find your art Standing out and getting your work featured on Goodtype Pizza, meditation, the outdoors, and more. She's also doing a killer fundraiser through Goodtype for the Flatwater Foundation to raise money for mental health support for individuals or families dealing with cancer. She goes more in-depth in the episode, but if you want to learn and support, the link is in the show notes. Enjoy This Episode? If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Shownotes Connect with Goodtype: Website | Instagram Connect with Brooke: Website | Instagram Support the Goodtype Strength in Letters fundraiser Learn more about the Flatwater Foundation Download your FREE Side Hustler's War Chest Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Listener of the Week: MarcusAncel of USA Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah — Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast

45mins

19 Jun 2019

Rank #18

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Finding Motivation & Time Outside Your Day Job to Create

Your Dream is Possible When Quit Making Excuses and Start Taking Action How awesome would it be to have the motivation and time to pursue your creativity outside your day job? Excuses will always be readily available. Do you want to go to the grave knowing you never took a shot at trying? I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day. Less Talking and More Action Getting started in something is the hardest part of anything. That’s the thing, motivation is not a source of energy—it comes from the act of doing. Motivation will find you when you commit and begin your work. It steadily flows when the rubber meets the road. struggling with setting up a blog and podcast What helps me take action: Setting a deadline Creates urgency Holds you accountable Trim the Fat we all have the same 24 hours in a day people accomplish more because they trim the fat You can never find time but you can make more time by saying no and killing your time wasters. What are you consuming that’s taking up your precious bandwidth? Are you: Watching hours of Netflix each night? Playing endless rounds of video games? Scavenging YouTube for the best cat videos? Socialize with friends each night? Hanging with unmotivated influences? Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule. Develop Routines and Rituals Routines and rituals allow you to mindlessly act on your creative goals. I’m a normal human just like you, yet in a week I: Work a 40 hour day job Hit the gym 4–5 days per week Produce a weekly blog Produce a weekly podcast Produce a weekly drawing (October I’m doing a daily drawing!) Manage to promote my content through social media Respond to every message and email people send me Listen to podcasts and audio books to develop my mind and business Spend time with my wife and two cats Create: morning rituals lunch rituals after work rituals before bed rituals. These rituals have trained me to get in the zone and ditch the thinking. Gut Check Yourself It really boils down to how badly do you want it? If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words. Objections: What if I have kids? Check out these creatives grinding on their dreams with kids: Bob Ewing Colin Tierney - Tierney Studio Daniel Palacios - Highpulp Studio Terance Tang - Tinlun Studio Scott Hofford There are no excuses—either you want it or you don’t. Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain. I promise you, nobody wants to hear that shit. What’s Your Next Move? What I hope to accomplish: My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it. The more time you make for your dream, the closer your dream becomes a reality. Motivation will find you when you’re working. So what’s your next move? Are you tired of making the excuses? No one is going to hand you your dream. If you want to pursue your creativity outside your day job, it comes down to taking action and getting started. Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works.

19mins

26 Oct 2016

Rank #19

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Jon Contino on The Secret to Producing Good Work is Being Yourself

Jon Contino on How to Produce Good Work by Being Yourself When you’re on your creative grind, it’s important to get your hands dirty, make mistakes, and get lost in your work. This helps you develop your style, find your voice, and carve your niche. That, in turn, attracts commissions and people to your artistic mission and vision. Jon Contino is someone who’s been doing cool shit before it was cool and unapologetically pours themselves into their work. Jon’s a designer, letterer, illustrator, and branding sorcerer hailing from New York who conjures up dope work for massive brands like Nike, Coca-Cola, Tampa Bay Buccaneers, and AT&T through his Contino Studio Agency. Today, Jon and I peel back the layers of: What branding is and isn’t His illustration process and humbling backstory Creating good work that’s true to yourself Being a design sponge outside of the internet Turning flaws into strengths and more If you need a boost to go the extra mile in showing your true self in your work, then this episode was made for you. Enjoy This Episode? If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Shownotes Connect with Jon Contino: Instagram | Website Purchase Jon Contino's book Listen to the Nose Know's Podcast Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Subscribe to the weekly P-C Newsletter Listener of the Week: BlaBla from Canada Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah — Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast

54mins

17 Apr 2019

Rank #20