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Perspective Podcast | Fuel for Your Mind & Creative Grind

Updated 8 days ago

Rank #18 in Design category

Arts
Education
Design
Health & Fitness
Read more

The Perspective Podcast is fuel for your mind and creative grind.Each week, Scotty Russell of Perspective-Collective and his guests give you the tools for thinking bigger, overcoming adversity, and making an impact with your work—especially if you're building a side hustle outside your day job.If you're a designer or artist craving hard topics like mental health, growing an audience, pricing, attracting work and winning the day, then this show is for you!

Read more

The Perspective Podcast is fuel for your mind and creative grind.Each week, Scotty Russell of Perspective-Collective and his guests give you the tools for thinking bigger, overcoming adversity, and making an impact with your work—especially if you're building a side hustle outside your day job.If you're a designer or artist craving hard topics like mental health, growing an audience, pricing, attracting work and winning the day, then this show is for you!

iTunes Ratings

207 Ratings
Average Ratings
201
4
0
1
1

One of the Best!

By MariaTosti - Jan 09 2020
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This is one of the best podcasts out there. It's genuine, it's so inspiring! Tons of value packed in. If you want to learn something new, enhance your social media, or connect with another creative, Scotty R has it all. Recent interview with Dina R was full of value and a lot of fun to listen to. Never a boring duo! I hope she's a repeat guest for sure. Share this one with your friends people! It's a gem.

I’m super late. But this is sick.

By K.Wavy47 - Nov 23 2019
Read more
Only 3 episodes in, I’m gonna binge the hell outta this

iTunes Ratings

207 Ratings
Average Ratings
201
4
0
1
1

One of the Best!

By MariaTosti - Jan 09 2020
Read more
This is one of the best podcasts out there. It's genuine, it's so inspiring! Tons of value packed in. If you want to learn something new, enhance your social media, or connect with another creative, Scotty R has it all. Recent interview with Dina R was full of value and a lot of fun to listen to. Never a boring duo! I hope she's a repeat guest for sure. Share this one with your friends people! It's a gem.

I’m super late. But this is sick.

By K.Wavy47 - Nov 23 2019
Read more
Only 3 episodes in, I’m gonna binge the hell outta this
Cover image of Perspective Podcast | Fuel for Your Mind & Creative Grind

Perspective Podcast | Fuel for Your Mind & Creative Grind

Latest release on Jan 15, 2020

Read more

The Perspective Podcast is fuel for your mind and creative grind.Each week, Scotty Russell of Perspective-Collective and his guests give you the tools for thinking bigger, overcoming adversity, and making an impact with your work—especially if you're building a side hustle outside your day job.If you're a designer or artist craving hard topics like mental health, growing an audience, pricing, attracting work and winning the day, then this show is for you!

Rank #1: Don't Overthink It and Start Doing the Work with Lincoln Design Co.

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Lincoln Design Co.

This week on the show I'm stoked to bring you Lincoln Design Co.

I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule.

Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point.

These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today.

In this episode, Dan Janssen and company talk about:

  • building Lincoln Design Co. from the previous Soup Graphics.
  • organizing a killer on-site / remote team of illustrators and designers.
  • how they got started whether they had the traditional design education or not.
  • managing large client with tight turnaround times.
  • making time for brand awareness by having fun with creating merch.
  • what the typical day-to-day operations look like.
  • a look into their designing process.
  • upcoming projects and work they are excited about.

Their team is made up of 6 people:

  1. Dan Janssen -  The fearless leader and founder who specializes in graphic design
  2. Dustin Noden -  Dan's second in command, art director and designer a.k.a. "@dontrealllycare"
  3. Brandon Hunsaker - Senior Illustrator (works remote in San Diego)
  4. Damasso Sanchez - Senior Illustrator and animation wizard (works remote in San Diego)
  5. Davy LeChevance - Designer / Illustrator / Script & Pizza enthusiast a.k.a.  “@Mighty Short” from France
  6. Jordan Mahaffey - Designer a.k.a. "@StakeYourClaim"

Shownotes

Jun 21 2017

58mins

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Rank #2: The Secrets to Making a Killer Passion Project with Lauren Hom

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Making Shareworthy Work That Lights up Your Soul

Do you struggle creating and promoting work that puts a pep in your step?

Do you want to learn how to create an engaging side project that people can’t resist sharing?

I get it, this shit can be difficult and stressful. It’s easy to overthink and take the path that you THINK people want to see. However, creating to please others is a slippery slope that can suffocate the joy of what it feels like to create work that lights you up and resonates with the right people.

What makes you different and what interests you could lead to a goldmine of work that generates a massive breakthrough in your creative career.

Instead of trying to fit in, why not try to stand out by being you?

Queue today’s guest, Lauren Hom of Hom Sweet Hom. Lauren’s built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral.

It seems she’s cracked the code for creating work worth sharing while having the business chops to market herself and her projects.

With her weekly #HOMwork prompts on Instagram, she helps thousands of people create work that stands out amongst the noise. Not only that but she has a Passion to Paid course which dives deep into helping you create and market a side project that interests you. It’s currently taking place as we speak so sign up for the winter waiting list in the mean time.

A Heaping Serving of Lauren Hom Passion Project Advice

In this episode, Lauren dishes out:

  • The secrets to what makes an interesting side project
  • Practical tips for making time to make shit happen
  • How to create shareable work with the resources you have
  • Her favorite kind of bread, pizza and much more...

Overall, this one will get you jazzed to get out of your comfort zone and dip your toes in a new project that excites your soul.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

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Apr 25 2018

1hr 8mins

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Rank #3: Developing Your Own Style & Living in It with the Forefathers Group

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A Global Conglomerate Design Studio

With a motto  like “Show up until there is nothing left to do,” it's evident that the Forefathers Group aren't afraid to get their hands dirty.

They have a distinguished style that peppers both vintage snake oil and Americana with a hefty dose of creative steroids. It's helped them quickly begin to carve out their corner of the design industry while working thousands of miles apart.

The Forefather's trio is made up of:

  1. Matthew Portland Hay who is the developer / tax wizard casting coded spells out of New Jersey.
  2. Jonden Jackson who is the web & print designer / product engineering juggernaut reigning out of Oklahoma.
  3. Emir Ayouni who is the illustrator sorcerer dishing magic and mischief out of Sweden.

Working remote can have it's challenges, yet somehow they offer a buffet of design services such as:

  • Design Strategy 101
  • Responsive Branding
  • Illustrations
  • Web Design
  • Web Development
  • Print Design
  • Package Design
  • Animation
    Developing Your Own Style

Today on the show, we go deep on a wide range of topics such as:

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Sep 13 2017

1hr 22mins

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Rank #4: Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

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Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

Where are you right now? Not your physical location, but the current state of your side hustle during this season?...and by season, I don’t mean fall (if you’re in the U.S.).

Just like books have chapters, our lives have seasons.

I’m currently in a season where I’m making a huge transition in my business. I’m fully embracing myself as the side hustle guy and going all-in on the podcast, the coaching program, and assets/resources to help people like you take the next steps.

It’s where I’m supposed to be right now and where my energy’s supposed to be focused.

Unfortunately, there’s not much time to play and responding back to every person every minute every day falls down the list of priorities during this shift.

I have to give myself permission to not do all the things all the time like I used to with freelance, selling merch, etc. It is what it is, but then again, it’s only for this season.

Maybe the season you’re in is all about exploring and finding your style.

Maybe you’re in a season where you have to pump the brakes to attend to life’s bigger demands.

Whatever season you’re in, be in that season and show up as your true self. Be hella grateful that you even have the opportunity to exist and be able to do what you do. It’s a gift to breathe, think, and act—don’t take it for granted.

Seasons change, and so will you. Make the most of the season you’re in.

With that being said, someone who makes the most of each day in each season she's in is my new bestie Molly Jacques.

I’ve been a fanboy of her gorgeous illustrative lettering work which has landed her clients like Target, Nike, The New York Times, and Disney (to name a few)....no big deal, right?

I’ve also been an admirer/stalker on how she handles her business as a creative cheerleader and educator for our community (especially her email marketing expertise).

She’s a beast at producing educational content, courses, and resources to help creatives scale our side hustles and make more money! HOT DAMN!

Tune in and take notes as we hit a ton of topics like:

  • Staying curious and making time to play
  • Putting on your business cap and taking your side hustle more seriously
  • Creating your own luck by not feeling entitled
  • Her resources for marketing, freelancing, pricing, and making a passive income
  • Fairy dust, her favorite pizza, productivity, and more.

If you need a little spark to start taking yourself and your side hustle more seriously, this episode was made specifically for you.

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Oct 30 2019

59mins

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Rank #5: Appreciate the Shit & Sunshine - 12 Lessons Learned in 2017

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Looking Back On Shit and Sunshine

Wanna know one thing that terrifies me? It's looking back a year later and realizing I made no significant growth in my life.

For me, the best way I know how to measure this is by setting goals, reflection and by documenting or journaling it—whatever you want to call it.

2017 was a massive mind fuck yet it provided some of the best highlights of my young creative career. I like to call this shit and sunshine.

One month I'd feel depressed and worthless. The next month I'd feel loved and fulfilled.

There were plenty of times I felt lost and hopeless only to turn around the next week and feel driven and hopeful.

2018 is going to be a massive year, I can feel it but it'll have its challenging times...especially when I turn the big dirty 30.

Something I want to encourage you to is to take the shit in stride so you can appreciate the sunny days when things go right. Take a moment to reflect, celebrate and even document if it helps you see the growth.

Ensuing are 12 lessons I learned in 2017. I know for a fact some of these will benefit you too.

  1. Getting Out of My Comfort Zone

I grew up terrified of sharing my work. However, getting uncomfortable and sharing my work through Instagram at the age of 25 changed my life. From there it challenged me in blogging, speaking, teaching and podcasting.

In 2017 especially, I started intentionally seeking or taking on opportunities that not only challenged me but scared the shit out of me.

If something you want to do scares you, I believe it's your intuition pulling you towards the person you're supposed to become.

  1. Building Relationships & Pouring Into Other

They say it's not about what you know, but who you know. This is a hard fact. Yet many people approach this in a skeezy car salesman fashion.

Don't, I repeat don't see people as connections and stepping stones. Pour your full self into a relationship. Find ways you can provide value to them without expecting anything in return.

Be a good listener, encourage others, share others work or provide insight / advice whenever you can.

You have no idea what that relationship or interaction can lead to. You could make a lifelong friend, a customer, a brand ambassador or even get hired by them someday down the road.

  1. The Power of Staying in Front of People

Consistency. Consistency. Consistency. You can't whine and complain that people don't notice what you're doing when you're showing up only when it's convenient.

You have to stay in front of people especially on platforms where the attention is at.

Focus on kicking out content, building influence and finding your voice a minimum of once a week.

The catch is to enjoy what you create, pour your most authentic self into it and discover how you can deliver value.

  1. Writing Down Measurable Goals With Deadlines

Your goal isn't shit until you write it down. Amplify that goal by attaching a deadline to it.

Writing your goal down adds a new level of accountability and adding a deadline creates urgency.

Make your goal measurable by having milestones along the way so you can track your progress (i.e. 5 speaking gigs by mid-December = 1.25 per quarter).

  1. Self-Awareness - Do Less But Better

Knowing your strengths and weaknesses is crucial.

I'm extremely good at prioritizing and scheduling my day. Essentially I thrive on chaos—or so I think.

My top weakness is having Superman Syndrome. I feel like I can do everything which results in above average results, unnecessary stress and neglecting people who matter most.

I'm aware of this more than ever now, but acting on it in 2018 is the next step. I'm a constant WIP and Doing Less But Better while focusing on the essentials is my main objective.

  1. Investing in Yourself

When you invest in yourself it'll either be with money or time. Money isn't always available but you can always create more time to invest in yourself and your future.

When money is available, you know I'm all about seeking out conferences, workshops or events whether locally or out of city or state.

Money will also help you pay for online courses, books, new equipment, etc.

When money isn't abundant, you'll need to invest your time. For example, listening to free resources like podcasts, watching tutorials on YouTube or reading articles or blogs on the interwebs.

Investing time into daily practice is really the key to benefiting the most out of your money or other time investments.

Want to help the show grow? Consider supporting the cause on Patreon 7. Stop Complaining & Start Evolving

This is a big one I'm guilty of in 2017. I've been bitching about the Instagram algorithm all year. My "following" actually decreased pretty significantly even though I was consistent, increased quality and value.

Instead of nutting up, adapting and evolving with the platform, I complained publicly, especially on social media.

Over the last month, I've done my research, changed my strategy and started growing again. However, it took investing time and being open to change.

The only thing certain in life is that things will always change, will you be the person complaining or evolving?

  1. The Value of Collaboration

In my first year of lettering on Instagram, I sought out other artists to collaborate with that had similar audience sizes to mine.

It taught me how to be proactive and work with someone on the other side of the globe. Mostly, it showed me the value of tapping into each other's audiences.

In 2017, I had the opportunity to team up with Deneen Pottery in Minnesota. They had a massive coffee mug enthusiast community which I was oblivious to. We had back-to-back mug releases of 200 then 400, all which sold out in 30 minutes and 20 minutes.

Not only have they acquired business and followers from my audience, but I've been able to tap into this coffee community and build some amazing relationships.

They've not only become friends, but many of them have supported my cat and pizza-related products as well.

Keep in mind that collaborations should always share a mutual benefit.

What value is each party providing the other?

Remember that when you reach out to someone for future collabs.

  1. Reach Out & Reconnect

This one ties into self-awareness as I noticed my circle of local friends was getting smaller and smaller in 2017.

When you become laser focused and obsessed with your dream, you tend to forget and neglect those around you. This is something I'm guilty of with my family and my closest friends as I mentioned in Episode 48.

If someone comes to mind you haven't talked to in awhile, reach out and reconnect with them. Ask them to coffee or jump on a FaceTime call.

Don't get so wrapped up in your internet life that you lose sight of your real life.

  1. Not Taking Myself Too Seriously

I've been trying to find my voice for a few years now. Early on, I mimicked the voice of people who had a heavy influence on me.

I'm a complete goofball but that rarely shines through in my writing and speaking. Yet it's all too easy to show in my artwork hence why I draw so much pizza—it's fun and allows me to not take myself too seriously.

Finding what makes you unique and embracing your weird quirks will help you rise above the noise.

Try to not take yourself too seriously all the time and let your freak flag fly.

  1. Don't Be Afraid to Experiment

It's okay to not pigeonhole yourself into one specific set style to work in. Having a perfectly hyper-curated Instagram feed isn't necessary but if it works for you that's great.

I'm consistently inconsistent and over time I realize that's okay and is a style in itself.

Don't be afraid to color outside the lines and switch things up.

12. Don't Be a Dick

This should go without saying but you're gonna get a lot farther in life by being a kind person.

I know dick heads can excel, but that doesn't have to be you.

Choose to be empathetic, encouraging, respectful and appreciative. I feel these are the true ingredients for accomplishing great things while enjoying your life and the people in it.

What's Your Growth?

For me, documenting and journaling my progress helps me see where I was, where I am now and where I'm going.

As you close out 2017, I want to challenge you to look back on the year and see where you made growth. Also, acknowledge areas of where you can improve.

If your year is like mine, it's a mixture of shit and sunshine. I'm pretty sure that's how it supposed to be to keep us humbled and challenged.

Whatever growth you had or wish to see in 2018, focus on putting your best self into your work and get after shit.

Oh ya, and don't be a dick.

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Dec 27 2017

21mins

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Rank #6: What Are You Working Towards Each Day?

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This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there.

Scotty covers:

  • His experiences of doubting his abilities and career

  • Dealing with the voices in your head

  • Encouraging positive self-talk

  • Protecting the vision with a plan

  • Having some enthusiasm in the work you pursue

It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine.

Music by: Blookah

Find me online at: PRSPCTV_CLLCTV Perspective-collective.com

Aug 16 2016

12mins

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Rank #7: Get Uncomfortable & Hire Yourself with Jen & Amy of Hoodzpah Design

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Making Your Own Opportunities with Hoodzpah Design

You and I live in a world where so many people expect a hand out with minimal effort required. Then there are those who believe everyone else is catching a break while they constantly get dealt the short end of the stick.

Sometimes you gotta take the shit in stride and make something happen in your life...sometimes you gotta get uncomfortable and hire yourself.

Today’s guest did just that and have a reputation for being badass humans who make their own opportunities through self-initiated side projects

I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie.

They went from working at a Coupon Clipper to slaying work from some of the biggest names we interact with on the daily like Google, Disney, Facebook, Vox Media, and Target...I’m sure you’ve maybe heard of some of these…?

I was lucky enough to meet them at Circles Conference last September and their big personalities complement their big work.

An Endless Buffet of Advice Served Hot & Fresh

In today’s episode, they serve up a buffet of advice ranging from:

  • Establishing an online presence and projecting the type of work you want
  • Saying yes and forcing yourself to get uncomfortable
  • Creating several streams of income
  • How to communicate the value of what you do
  • And a shit ton of other gold…

They will be a keynote speaker at Creative South in a few weeks so snag your tickets asap. They also have a new book dropping soon called Freelance, and Business, and Stuff: A Guide for Creatives that will help you elevate your freelance game. You can be the first to get updated on its release by signing up for their Newsletter (signup located at bottom of their homepage).

Listeners of this episode get a whopping 30% of their shop with the Promo Code: PC30. How rad is that?

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

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Mar 28 2018

54mins

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Rank #8: (Pt. 1 of 3) Your Side Project Has Greater Creative Potential Than You Think

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This 3 part series of starting a side project is inspired by Lauren Hom's initiative of starting a side project in 2017. She has found massive success in her young career all from creating the type of work she wants to get to paid for with side projects. Her Side Projects: Your New Secret Weapon blog series along with a free mini email course are a great place for you to check out if you need some additional inspiration after this podcast series.

Would you believe me if I told you I have a friend who bought a Russian spacesuit on eBay and began photographing himself as just an everyday astronaut in public?

What if I told you this silly project is now becoming his full-time business pursuit?

The person I’m referring to is my local friend Tim Dodd and he is the creator of the Everyday Astronaut account on Instagram.

This was just a little experiment that exploded with creative potential.

I’ll get back to Tim later, but the point I’m trying to make is that you never know what side projects can turn into.

For example, Uber was a side project. The Tim Ferris Podcast was a side project. Perspective-Collective is an ongoing side project.

You get the picture.

This is the beginning of a 3 part series which covers the benefits to pursuing a side project in 2017:

  • Part 1: Start seeing your side project hobby as something with greater creative potential.
  • Part 2: Side projects allow you to attract the kind of work you want to get paid for.
  • Part 3: 3 ingredients for increasing exposure for your side project.

Let’s get started.

Indication of Future Creative Potential

I recently read a Medium article by Busy Building Things and it summed up perfectly how a side project should be perceived.

It states, “Side projects are much more than simply hobbies, they are indicators of what you are capable of building.”

My hobby used to be drawing which led me to creating the side project of Perspective-Collective in April of 2014. It started off with me just needing a name to house all the art I was cooking up.

The thought of calling this 'brand' Scotty Russell Graphics was sounding pretty douchey and I reluctantly went with Perspective-Collective (I wasn't a fan of this name at the time but I rolled with it).

What I didn’t realize is this new side project was providing me the platform to create whatever the hell I wanted. I had no idea it would grow like this.

Over 2.5 years, this side project has led me to:

  • blogging
  • public speaking
  • getting great interviews and features
  • getting great freelance
  • teaching workshops
  • starting my own Perspective Podcast
  • building relationships with creatives all over the world

During this span, I’ve been able to catch a glimpse of what I’m capable of building. I fully believe that I can turn this into my full-time dream job someday if I continue to push it.

It’s funny because it all starts with an idea but can rapidly change when you decide to act on it.

That little idea you’ve had swimming in your head could change your life.

Create Something Dope In Your Own Lane

My friend Chuck Means told me a phrase that he heard the other day that went along the lines of “Creating Something Dope In Your Own Lane.”

I’m a big advocate for pursuing your own creative path by doing work that resonates with you. If you’re creating work that you're enthusiastic about, then you are making dope work by your own standards.

No one else’s definition of “dope work” applies here.

Over time, if you consistently share this dope work, you’ll give others the opportunity to think it’s dope as well.

It’s easy to feel you have to follow the footsteps of other creatives. However, I encourage you to be inspired but stay in your lane because your creative DNA and story are unique.

Going back to Tim… I mean Everyday Astronaut. He matched his greatest strength / skillset (photography and space knowledge) with his greatest passion (outer space and dreams to become an astronaut) and started a little project that he thought was dope.

Note: I wrote a blog post series about finding your greatest strength, greatest passion and your sweet spot awhile back.

Clearly, he’s in his own lane because this is an insanely clever and refreshing idea.

He started by taking spectacular photos of himself in his space suit doing normal things non-astronaut individuals would be doing like washing the car.

He hit it hard for about two years and next thing you know he's been featured by:

  • Instagram
  • Reddit
  • Buzzfeed
  • etc.

I’d say he's gotten some solid indications that this side project has some great creative potential.

It’s now to the point where he is taking the risk of setting aside his successful wedding photography career so he can pursue this full-time. His goal is to begin speaking and teaching his knowledge of photography and space while maintaining his quirky character he created.

If this can happen for Tim, why can’t it happen for you?

What’s Your Side Project Idea?

What is something that you’re interested in pursuing?

As Gary Vee puts it, “What is it you wish you could do every day and get paid for?”

Stop seeing your side project as only a hobby when it could blossom into something much bigger.

If you want it bad enough, anything is possible.

2017 is here and you have a fresh opportunity to make it happen.

Next week’s Part 2 episode will hit on how side projects allow you to attract the kind of work you want to get paid for.

Key Takeaways

  • “Side projects are much more than simply hobbies, they are indicators of what you are capable of building.”
  • It all starts with an idea but can rapidly change when you decide to act on it.
  • That little idea you’ve had swimming in your head could change your life.
  • Pursue your own creative path by doing work that resonates with you.
  • By consistently sharing what you think is dope, you'll give enough opportunities for others to think it's dope as well.
  • Be inspired but stay in your lane because your creative DNA and story are unique.
    Show Notes
  • Lauren Hom - Side Projects: Your New Secret Weapon
  • Tim Dodd Photography
  • Everyday Astronaut Info
  • Everyday Astronaut Instagram
  • Busy Building Things
  • Music by: Blookah

Jan 18 2017

12mins

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Rank #9: 3 Tactics for Winning the War in Your Head to Get Out of Your Own Way

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Winning the War in Your Head

With tomorrow being Thanksgiving here in the States, I wanted to take a second to just say thank you for giving the show a chance and sticking with me as the show evolves.

There’s a lot of creativity-based podcasts, resources, and content out there...I know my style and approach aren’t for everyone, and that’s totally okay! Just know it means the world to me that you vibe out and tune in to what I’m building out of my little home studio.

I try to create fuel for you when, in reality, you are the fuel that drives me to keep showing up and pouring my soul into this—especially during the craziest season of my life, which I’ll touch on later in this minisode.

So thank you, from the bottom of my pizza-loving heart. Thank you for giving me a chance and growing with me as I try to blaze my own little trail on this earth’s surface and tap into my unique purpose.

With that being said, today's episode is a shorter one that I know will hit home if you deal with the same inner critic and negative self-talk like I do.

In order to win the war that wages daily between your ears and design the life you want to live, my goal for this episode is to get you to:

  • think bigger
  • believe in your abilities
  • change the way you think and speak to yourself

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Nov 27 2019

22mins

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Rank #10: Tips for Building an Audience & Passive Income with Stefan Kunz

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Solving and Serving with Stefan Kunz

Today's guest, Stefan Kunz, has built a creative empire with lettering and digital products. At such a young age, you’d think his amassing of an Instagram audience of over 300K+ loyal followers happened overnight, but I can assure you it didn’t.

Stefan is a DO'er as he works on his craft daily and attracts opportunities. Stefan is also a giver as he solves problems for himself and shares the solution with his audience.

On today’s episode, Stefan and I pull back the curtain on:

  • Growing an audience by listening and serving
  • Solving problems creatively for yourself and others
  • Pushing your limitations and aiming at big targets
  • Building a passive income with digital products
  • And most importantly, his favorite pizza…

I have no doubt this one is going give you the spark you need to elevate your work and to close out 2018 with a bang.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

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Nov 14 2018

43mins

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Rank #11: Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

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Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

Do you show up each day winging it and doing what feels good, or do you have a plan of attack and a system you thrive in?

Sure, some people can just show up and figure it out, but what if there’s room to optimize your workflow while still acting in the muse?

It tends to be a little bit easier for people who do their things full time, as there’s a little more margin and room for flexibility.

If you’re like me and you hold down a day job, your time is already scarce...so winging it each day is most likely not going to yield the type of results you’re wanting.

Having a plan, scheduling your success, and optimizing your productivity is key...plus you gotta leave a little margin in there for play to stay sane.

My friend Steve Wolf and his wife Danielle are people who have a plan and have been consistently crushing it. They are the brains behind Steve Wolf Designs, a design and branding studio in Austin, Texas. They crush work for brands like Target, Lennox Air, Butler Bros, Adobe, TypeHike, and everything in between.

While Steve thrives in the creativity department crushing design, logos, branding, custom type, etc., I feel every creative needs the Danielle counterpart—she is an organization guru who runs marketing, process development, and project management (basically all the stuff creatives like I do suck at). Productivity is her jam, and she’s also a coach who she helps busy women find their unique balance and create more joy in their life.

Strap in and take some notes and we cover a ton of topics like:

  • Tips on what to do and NOT TO DO as a freelancer
  • Productivity hacks 
  • Scheduling your success
  • Exploring new creative outlets, finding your fuel, their favorite pizza, and more.

If you’re a side hustler or freelancer who’s ready to step your game up, then this episode was crafted for you.

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Nov 06 2019

58mins

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Rank #12: (Pt. 2 of 3) Side Projects Attract Work You Want to Get Paid to Create

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Paying the Price to Get Paid

How many times have you saw someone’s work and thought to yourself, “Man, I wish I could get paid to do something like that.”

Did it cross your mind how could anyone know to hire you if you’re not exploring the type of work you want to be known for and better yet, get paid to do?

This is your queue for starting a side project in 2017.

Side projects as Lauren Hom likes to call them are your secret weapon for getting paid for the type of work you want to create.

Let’s hit on it a little more on how side projects will help you attract the kind of work you want to get paid for by telling you a bit about good friend Ben Hagarty, aka BenRealVSWorld.

The Long Road to Getting Paid By Your Dream Job

My friend Ben Hagarty has been creating music and playing with cameras since late junior high. This obsession has elevated him to a level 53 Wizard at producing amazing video content around music.

Basically, I’m just saying he is a pro but getting to where he’s at now all started with side projects.

His passion for making music, especially hip-hop, resulted in some side projects with one being his group called Skool’d. This project led to them opening up for some of the biggest names in the industry like J.Cole, Big KRIT, and Timeflies just to name a few.

His passion for video led to him always creating the content for the music they made. He made music video singles, weekly YouTube videos, promo and hype videos which allowed him to flex his video skills along the way. He learned early that consistency was key for building a reputation.

Ben’s also big on quality. You could always find him studying other music videos, vlogs and countless tutorials on how he could improve upon what others were doing.

Not everyone he worked with in his music projects shared the same vision as him so he created the side project identity of BenRealVsWorld that could house all of his personal projects.

He started building relationships and networking with others in the industry trying to get his foot in the door to pursue his solo writing and rap career.

Creating videos and his love for music opened the doors of opportunity. He got a gig shooting a SXSW festival and then got a chance to fly out to LA to shoot some behind the scenes footage for a Chris Brown project.

From there he realized he needed to be in the middle of the action and took the risk of flying to LA to start his music career.

To makes some money and build relationships, he fell into doing more work for Chris Brown which began building a name for himself for his video editing and content creation.

This led to an opportunity to work with EA Sports for a Madden release which he got to work with Antonio Brown, Rob Gronkowski, Von Miller and the rapper Lil’ Dicky.

Ben was hustling his ass off in LA making all of his Iowa family and friends proud. His hard work continued to pay off because the relationship he built from his SXSW gig landed him his biggest dream job / client yet.

He was contacted by the TDE group to be Schoolboy Q’s main photographer and videographer on his worldwide Blank Face Tour.

TDE is Top Dawg Entertainment which houses the talent of Q, Kendrick Lamar, Ab-Soul and Jay Rock just to name a few.

As the tour just wrapped up, it’s safe to say Ben killed it by catching praise from the likes of Macklemore and Tyler the Creator for his high-quality work. His vlog edits for Q dominated the huge hip-hop sites like WorldStarHipHop.com and he even did a Reddit AMA takeover recently.

If a dude from a small town in Iowa can start a side project and get paid off the work he loves to do, why isn’t it possible for you?

Paying the Price to Get Paid

I believe in one rule for building a successful side project: You have to pay the price to get paid.

For Ben, it started with finding something he was passionate about and was good at.

From there, it took research, deliberate practice, perseverance and the ability to believe in yourself even when things didn’t always break your way.

Pursuing a side project isn’t all fun and games, you have to pay to play. However, when you slowly build momentum and see a few wins, you start realizing that you’re onto something.

Everything starts small and it grows by taking it one day at a time.

I repeat you grow by taking it one day at a time.

Turning your side project into a paid dream job isn’t a sprint—it is a marathon and it’s all about pacing yourself.

Ben has been working on his craft well over 10 years. Nothing happened overnight.

There were countless times he had to pull all-nighters to shoot, edit and meet deadlines. There were countless times of sleeping on floors, not making a lot of money and getting stressed out for him to finally get that first of many dream clients.

These things don’t happen overnight as big rewards and wins need to be earned.

People like Ben and all the other people you look up to in the creative industry understand that you get back what you put in.

Attract the Work You Want to Get Paid For

So what side project do you want to start?

Do you want to be a successful hand lettering or visual artist with big clients?

Do you want to run your own jewelry or clothing line?

All of this starts with beginning a side project. Landing the dream job or the dream client happens by starting and sticking with it.

Side projects are your opportunity to master a new skill or medium on your own terms with no one handing down an agenda to follow.

Side projects allow you to attract the type of work you want to get paid to do.

Side projects start with you.

You have a fresh slate here in 2017 to get started, what’s holding you back?

Next week’s episode we wrap up the series with the 3 ingredients for getting your side project exposure and attention. You don’t want to miss it!

Key Takeaways

  • Pursuing a side project isn’t all fun and games, you have to pay to play.
  • Everything starts small and it grows by taking it one day at a time.
  • Turning your side project into a paid dream job isn’t a sprint—it is a marathon and it’s all about pacing yourself.
  • These things don’t happen overnight as big rewards and wins need to be earned.
  • You have to pay the price in order to get paid.
  • You get back what you put in.

Show Notes

Jan 25 2017

13mins

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Rank #13: Finding Time to Design, Grind, & Shine with Lisa Quine

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Facing Forks in the Road

Let’s start today off with a little bit of tough love. We all have dreams and wish they could manifest as quickly as it takes to put leftover pizza in the microwave, and _v__oilà!, _you have the best lunch in all the land.

Unfortunately, we live in this microwave society, and it’s easy lose sight of the long game—and the slow and steady grind that goes with it.

However, within that grind, we learn a lot about ourselves. We find our voice, our style and build relationships and hone our craft. The process allows us to grow on the way to the destination, but hopefully, we never fully arrive and cap our potential.

To pursue your hobby and elevate it from side project to budding creative career takes courage, sacrifice, and risk. It requires late nights and early mornings. It requires saying yes and figuring it out along the way, learning to say no in the midst of it, and pushing your story forward even when it isn’t convenient—especially when it isn't convenient.

I feel you’ll eventually get to a point in your journey where you've busted your ass and are now faced with a fork in the road. Do you take the safe path you’ve always known, or do you take a leap of faith and risk it for the biscuit?

Grind, Rise, and Shine with Lisa Quine

Queue today’s guest, Lisa Quine, one of Cleveland’s rising creative talents. She's built quite a name for herself over the years, and I often wonder when she sleeps. This chick is a machine and is constantly kicking out new work to carve out a small path of the universe for her own.

She is not only a successful letterer, but she is also a teacher, speaker, product creator, gallery curator, and a go-to muralist in her world.

Lisa knows what it’s like to build that creative career outside a day job. However, this past year, she was faced with that fork in the road and had to make a choice. She’s been risking it for the biscuit as a full-time freelancer ever since tagging up all of Cleveland with her sick murals...legally, of course.

In today’s episode, we chop it up over topics like:

Jul 11 2018

51mins

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Rank #14: Mental Health, Social Media & the Secret World of Pricing with Ari Woeste

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Mental Health, Social Media & the Secret World of Pricing with Ari Woeste

Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story.

Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. She’s crushed projects for some of the biggest brands in the world like Wal-Mart, Polo Ralph Lauren, General Mills, and Yoplait (to name a few).

Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career.

On today’s episode, Ari and I get super deep into:

  • Battling with the inner critic and comparison
  • Dealing with the dark side of social media and mental health
  • Tackling the rollercoaster world of freelance and pricing
  • Taking yourself seriously and following your intuition
  • And her new dog @kylethepupper

This one is going to hit home with you no matter where you are on your creative grind.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or on Twitter, and let’s connect.

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Nov 21 2018

49mins

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Rank #15: Selling Products & Growing an Audience with Kenny Vidinich of One Vibe

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Breaking Out of Your Funk

Some days, it feels like you can’t catch a break. This funk can drag on— days become weeks, weeks become months, and months become years. Believe me, I know what it's like to play the victim and feel like the universe is conspiring against you. I know it well... and it sucks.

However, something I continue to preach on this show is this: everything boils down to your mindset and choices. You can’t control everything in life, but you can control those two facets. I personally believe, when you choose to approach things with a positive outlook, it attracts more opportunities and more of the right people in your life.

Diving Deep with One Vibe

Queue today’s guest: freakin’ Kenny Vidinich, aka Kung Fu Kenny of One Vibe, out of Honolulu. Kenny and I go back a few years on Instagram, and after multiple DM conversations, we finally got a chance to meet via Skype. I’ve watched him curate a unique style, find his voice, and grow a loyal fan and customer base with his work and product launches.

Grab your snorkeling gear because we take a deep dive into topics such as:

  • Thinking positively and the law of attraction
  • Developing your style
    and putting yourself in your work
  • Connecting and growing an audience
  • Launching products, building an email list, and a ton of other rad
    shit

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Jul 25 2018

53mins

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Rank #16: Don't Wait Till You're Ready, Learn By Doing With Roxy & Phoebe

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Pandr Design. Co & Drunk On Lettering

Sometimes there is more going on behind the scenes than you could possibly imagine.

While many people see only see the surface, it's those putting in the work when no one's watching that really get ahead in life. My guests today are a shiny example of putting in the hours behind the scenes and it's paying off.

Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk.

Genius I know right?

Behind their upbeat and entertaining personalities you see plastered on your social media, these two ladies grind harder than most of the creatives I know. They set massive goals, work their asses off and inject an entertaining and much needed spark into the creative community and industry.

In this episode, we go deep in the weeds of:

  • Saying yes and figuring things out on the fly
  • Ending the starving artist stereotype
  • Working your ass off and making opportunities happen
  • The power of outreach and collaboration
  • What their favorite pizza and drink of choice is

You’re going to be blown away by listening to how much work these girls actually put in and how they achieve results.

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Feb 14 2018

55mins

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Rank #17: Hitting Home Runs: The Secret to Creating Your Best Work

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This episode of the Perspective Podcast is about figuring out the secret to hitting home runs. This is an analogy for creating your best work and it’s done by putting out lots of work and swinging for the fences.

Scotty discusses:

  • The performance of your work doesn’t define you.
  • It takes a lot of bad and mediocre work to stumble across your best.
  • Swinging for the fences and pouring everything you have into your work.
  • Not focusing on perfection—higher volume and practice leads to quality.
  • Find ways to progress each time and experiment in the process.
  • Staying in the game when you face adversity.

Art & Fear” - A book on figuring out what your art is really about.

Music by: Blookah

Aug 24 2016

10mins

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Rank #18: 3 Ways to Stay Inspired to Create Your Personal Work

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Stay Inspired & Pursue Why You Got Into Art in the First Place

This week is a very special episode as I’m doing my first interview on the show with my good friend Eric Friedensohn also know as Efdot. He knows how to stay inspired to create for his personal side projects.

Eric is a talented hand lettering artist and designer based out of Brooklyn, New York. He’s worked with the likes of Pat Flynn and taught lettering workshops for Vayner Media. He’s work at We Work and is the creator of the Optimist Project.

He’s big into skateboarding and traveling and it’s an honor to have him as the first guest on this show.

Why Do You Feel Uninspired to Create in the First Place? The Resistance

Steven Pressfield - War of Art

The resistance:

  • is a universal force that has one sole mission: to keep things as they are.
  • is the force that will stop an individual's creative activity through any means necessary, whether it be rationalizing, inspiring fear and anxiety, presenting distractions, raising the voice of an inner critic, and much more.
  • will use any tool to stop creation flowing from an individual, no matter what field the creation is in.

Steven Pressfield states, "The best way to fight the resistance is to do you work."

He encourages the artist to "Go Pro." This mean going from being an amateur hobbyist to becoming a professional because pros don’t make excuses—they do the work.

Many search for motivation when Motivation comes from the act of doing, but one may need inspiration in the first place.

Eric’s POV On Resistance and Feeling Uninspired to Create

Refusing to give into the resistance and doing the work isn't always so simple and straight forward.

Everywhere you look there are endless things to pursue and they are designed to be addicting distractions.

I find myself uninspired to create when I:

  • give myself too much “free time”
  • am not well-rested
  • don’t have ANY structure / routines
  • overcommit and say yes to too many things (like social obligations)
  • have drama or chaos in my life
  • focus too much on what others are doing and begin losing sight of why I got into making art in the first place.

It's important to always remind yourself why you got into creating art in the first place.

How to Stay Inspired 1. Vary Your Intake

  • making things recycled from what you’ve been seeing and admiring
  • not following enough diff types of artists
  • inspired to make your work more unique
  • follow people in more diverse areas
  • researching artists beyond their works, like their books, blogs, podcasts

If you're always in taking in the same stuff, you're going to end up outputting the same stuff too.

If you’re feeling really uninspired to create art, find something to create totally different like a wild recipe.

  1. Being Around Other Creatives Community
  • Getting within a community and establishing relationships online or through conferences.
  • When you’re around people who are creating it’s contagious.
  • Engage with people outside of liking their photo.
  • The more people you can be around who are doing what you’re doing the better.
    Collaboration
  • gives accountability but you end up learning and think in new ways.
  • 2014 agency with chalkboard wall mural example
    Accountability
  • Get something on the calendar to meet consistently
  • Find others who share similar goals and values
  • Reach out and take initiative to build creative relationships
  1. Recharging Change of Environment

Feb 15 2017

26mins

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Rank #19: Musketon on Passion Projects, Pushing Your Limits, & Adobe Illustrator

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Musketon on Passion Projects, Pushing Your Limits, & Adobe Illustrator

Often, as creatives, we take things too seriously and forget why we got started doing this in the first place.

We get obsessed with social vanity metrics to fuel our worth. Our happiness is often gauged by analytics and performance.

At the end of the day, we can’t lose sight of how much fun it is doing work that lights us up. We can still keep that artistic play and curiosity at the core, but implement some strategy behind it when hitting publish.

As my friend Michael Fugoso AKA The Fugstrator says, “Think like an artist, but execute like a designer.”

Today’s guest is someone who uses passion projects to push his limits and attract new work. He treats his work like play, which leads to working with massive brands like Nike, Hypebeast, Mazda, MTV, and Coca-Cola.

I’m talking about Bert Dries, a guru when it comes to all things Vector and Adobe Illustrator.

Today, Bert and I cover topics like:

  • Getting to where he is today
  • Challenging yourself and pushing your limits
  • The importance of intention + concepts + context
  • Investing in yourself and passion projects
  • His biggest tips and plugins for Adobe Illustrator plus more

He’s also an open book and loves to share what he knows, which is why I want to hype his Skillshare class he recently came out with—his process of how to Design with Textures in Illustrator.

If you’re needing a little extra fire to push yourself and your work to the next level, then this ‘sode with Musketon was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Jun 12 2019

55mins

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Rank #20: Weaving Together Multiple Passions With Dominique Falla of Typism

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Master on None but Jill of All Trades

How many times in life have you felt that internal urge to pursue something yet you're hesitant because it differs from what you currently do?

Sometimes it's okay to be a jack or jill of all trades instead of a master of one.

Each one of us is a passion weaver and each passion thread we weave has a similar underlying structure to it all?

Maybe it's just our job to connect the dots and see how everything aligns together?

This is a deep concept but it makes so much sense if you think about it.

This week I want to present to you Dominique Falla, HBIC of the Typism Global Lettering Community. It has blossomed into a massive Instagram account, a conference, a book and an online summit which you’ll hear more about in the show.

She’s also a Passion Weaver, Speaker, Author, Typographer and has completed tactile string typography commissions for brands like Google, Bing, Penguin, Random House and Woolworths, among others.

She will have a new book called Creative Fitness coming out in 2018.

Dominique is a straight up rock star and some of the things we cover in today's episode are:

  • Standing out with quality and doing something different
  • Weaving together multiple passions
  • Figuring out life's puzzle and the guiding force within you
  • Not pressuring yourself to make your side hustle your main hustle
  • Creativity is a muscle, exercise it every day
  • Following your fun meter

This is just the tip...of the iceberg that is of what we talk about in this episode.

I have no doubt you're going to want to take on the world after listening to this one.

Want to help the show grow? Consider supporting the cause on Patreon The World of Typism

Typism originated from the idea that Dominique went to a conference to see Seb Lester. She found the other speakers all boring and wondered what it'd be like to host a conference of 7-8 Seb Lesters?

Behold the Typism conference which started in 2013. It followed an every other year fashion following in 2015 and 2017.

After speaking and teaching a workshop at Creative South in 2017, she decided she wanted to go all out and make Typism an annual event.

Each Typism accompanies a book that typically is based on worldwide artists submissions. They are then put through the ringer of judges which leads to a curated book full of quality lettering and calligraphy.

Typism 2018 will be held in August at the Gold Coast. You can get your tickets here.

Typism Summit is now available and you can get immediate access to the library of videos for $97.

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Dec 20 2017

56mins

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Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle

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Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle

Which type of person are you?

  1. The type of person who just shows up at your day job to get the work done so you can clock out, go home, and binge some Netflix or watch hours of cat videos/people falling down?
  2. The type of person who can’t turn off the love for creating so you work on things you love outside of work (aka side hustle) and leverage those skills for both day job and personal work?

Because you’re listening to this podcast, it’s safe for me to assume you’re the second type of individual or are striving to become this person.

I never was truly person #1, as I always craved to do something more outside of my previous day jobs...but I never took myself seriously until I was like 26 and a year into Perspective-Collective.

However, designing, drawing, and just creating in general has been flowing through my veins my entire life.

Person #2 is the type of person who can’t shut it off. You see good as well as bad design/art all around you 24/7.

You’re the type of person who is drawing something in your mind as you try to sleep and then you can’t wait to wake up to bring it to life.

You keep a notepad by your bed to collect those killer reoccurring thoughts, or you have a water proof note pad in your shower because those are where the best ideas come from.

You’re the kind of person who doesn’t eat at a restaurant because the logo is horrible.

You won’t watch a DVD strictly because the font choice is whack.

You point out poor kerning to your significant other even though they could care less.

Or you get out your phone to capture that dope neon sign, fading mural, or sick badge on a man hole cover.

You live for this shit, and that’s how you know that you’re made to be a creative. Now it’s time to put in the work.

Today’s episode features a squad of goons who can’t turn off the creative switch and were clearly cut from a different cloth. The work they do and the rapid pace they do it isn’t normal for creatives like you and me.

I’m talking about my homies over at Lincoln Design Co out of the great Pacific Northwest.

Their chief of command, Dan Janssen, has assembled a cast of 5 insanely talented creatives as they slay work for the brand giants of the world like: Mattel, Hasbro, Disney, DreamWorks, Nike, Nickelodeon, Google, Hot Wheels….you get the point...but they’re not too proud to crush it for a local mom and pop shop or for creatives like you and me who need that next level personalized touch.

I linked up with Lincoln early on when they started making big waves in the creative community, and I’m honored to bring them back on for round 2 today to catch you up with the insane growth and power moves they’ve made since 2017.

We have a unique one as we got a chance to record during their 2019 end of year retreat. Each member of the crew was in the middle of working, but we managed to get a little screen time for each of them!

I want to see your notes on this one as Dan and company go deep on:

  • The power of leveraging your side hustle
  • Being a swiss army knife vs. a one trick pony
  • The magic of personal branding and hiring yourself
  • Making sacrifices to become great at what you do
  • Logos, Merch, Creating Fonts, their day-to-day process, pizza, and more!

It’s easy to fall victim to comparison when you see dope work on the daily from these dudes, but use this episode as a heavy dose of creative fuel to be the best version of yourself in 2020 and take your work to the next level in this new decade.

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Jan 15 2020

1hr 11mins

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Dina Rodriguez on How to Build a Thriving Community Around Your Art

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Dina Rodriguez on How to Build a Thriving Community Around Your Art

I don’t care what anyone says, but every one of us, whether we know it or not, is creating a personal brand.

Every interaction we have, every post we publish, and every action we take begins to design what we show the world and the people we are trying to repel or attract to our tribe.

When you’re self-aware of this, you can use it to your advantage and be more specific and strategic about creating and speaking to the things that you hold highest in your belief system and interests.

In our creative community, one of the most self-aware people I know who shows up as their truest self online and in-person, is my new friend Dina Rodriguez who slays under the name Letter Shoppe.

Dina creates art that supports mental health, body positivity, and cannabis culture. In the process, she's created an insanely supportive and engaged community.

Yes, she’s a talented artist, but she’s an even wittier and savvier marketer who knows how to give her audience what they need while remaining true to her core identity and treating her work like play.

She has a thriving merch business, a poppin’ Patreon tribe, and enough pep and energy to power up 5 power plants.

Did I mention she’s the brains behind that rapidly growing @womenofillustration account spotlighting the insanely talented women in our creative community?

Ya, you’re going to want to take notes on this one because Dina drops mad insight on:

  • Building a community around your work
  • Locking down buckets of interests and values for your brand
  • Creating a successful merch business
  • Making work that’s relatable/shareable
  • Promoting yourself, customer psychology, revenue streams, pizza, weed, and everything in between

Today’s episode is going to empower and challenge you to analyze how you’re showing up each day and the message you want to put into this world.

As always, keep an open mind and act on anything that inspires you today. Let’s go.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Jan 08 2020

1hr 1min

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Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice

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Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice

As creatives, why do we make things so hard on ourselves?

Why do we stand in our own way and block ourselves from chasing what we really want?

It’s like we’ve been given the keys to the Ferrari, but we talk ourselves out of turning on the ignition and pressing the gas to go (I realize new Ferraris most likely have a push to start button, but let’s pretend anyway.)

We are the Ferrari, and the key is something we all have deep inside of us. We already possess the tool within us, which we’ll talk about today, we need to thrive. Yet, we let inner and external forces influence us to play it safe and live a "comfortable life," even though there’s another muffled inner voice that yearns to do more.

Let’s unmuffle and empower that voice...our artistic voice, that is.

My new friend today is someone who was a late bloomer to the game but has used that as her advantage.

I’m talking about the profound illustrator, author, and speaker, Lisa Congdon. She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

Oh ya! Stick around in the outro to find out how you can win a copy of Lisa’s latest book: Finding Your Artistic Voice.

P.S. It’s a good one.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Jan 01 2020

1hr 2mins

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4 Significant Side Hustle Lessons My Son Taught Me + BIG Announcement

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A Christmas That Changed My Life

I remember it like it was yesterday—two years ago to this date on Christmas Morning 2017. Emily and I had just gotten back from Christmas at my parents, and we were opening our stockings (and giving stockings to our cats Lucy and Flora, of course).

She had been acting weird all morning and even left early to go to Walgreens for a “last-minute stocking stuffer.”

After we finished exchanging our stockings, she awkwardly said, “We need to talk.”

That’s never been a good conversation starter, so I had a million negative scenarios running through my head.

That’s when she told me, “I’m pregnant, hope you’re not mad…”

I was stunned, shocked, and awed. Of course, I wasn’t mad, I was thrilled!

We both started crying. Little did the cats know that they weren’t going to be the only babies in the house anymore.

Then it happened...

After the shock wore off, I was immediately flooded with fear.

  • How will I provide for this human, as we barely make enough to get by?
  • I’m so immature...how will I be able to keep this baby alive?!
  • Will I even be a good dad?

The other thought that crept into my mind: “Will I have to give up my side hustle of Perspective-Collective? Is my dream over now?”

Fast forward two years and here we are with this Little Pizza Roll being promoted to Big Brother in May 2020. Clearly, the dream is still well alive and thriving more than ever, more on that in the big announcement portion at the end.

Yes, having a kid has radically changed my life and my priorities. Every decision I make now affects a tiny human, so I had to become a better decision-maker.

The birth of Little Scotty is not only the best thing that’s ever happened in my life, but it's also the best thing that’s happened for my side hustle business.

I've had this idea for a while now and sat down with Emily around Thanksgiving to have her weigh in her opinion.

Together, we compiled 4 Significant Lessons our Little Scotty has taught us over the past two years.

Yes, this is what he has taught us, but I believe the lessons here will dramatically impact and inspire a change to how you show up for yourself and others through your side hustle.

1. Be Relentlessly Fearless

My son is barely scared of anything, not even the dark. If there's something he wants to do, like being a Dare-Devil and standing up on the narrow seat of his Paw Patrol Fire Truck, then he's going to do it (you should note that I place pillows and blankets all around him as a safety net mind you).

He fails and falls countless times in his ventures to conquer something. He cries, lets us kiss it boo-boos and I give him the whole "Figure it out, you got this!" pep talk and smack him on his cute little bottom and send him off. Then he's right back at it recalculating his approach until he locks it down.

It's so incredible to see that big shit grin he has on his face as to say "Look at me ma-ma and da-da. I did it!"

Seeing him master a mini-mountain makes me think about you and me and our creative pursuits.

We let negative emotions of fear, doubt, and comparison hold us back from conquering something that truly excites us like: sharing our work, making a YouTube Channel, starting a podcast, etc.

Instead, imagine if we channeled our inner toddler who isn't affected by these restraining feelings and relentlessly chased the things we wanted?

What kind of breakthroughs could you see yourself having?

Little Scotty has reaffirmed an important lesson that failure is a key ingredient for triumph.

2. Enjoy the Little Things + Celebrate Smalls Wins

Straight up, we're spoiled and take things for granted ALL THE TIME (this includes me).

We expect convenience and things to go our way.

We lose sight of how blessed we are and neglect when the smallest amount of good fortune crosses our path.

My son doesn't operate this way and I hope this perspective he's given me is something I can instill back into him as he gets older.

The smallest things in life, like giving him the choice between two flavors of puffs (Blueberry or Strawberry), makes him light up with an enthusiastic chuckle while clapping his hands.

He also shows me how much joy can be sparked from the smallest wins (like tossing consecutive wooden blocks into a container at the end of the night while I scream "Kobe") to the biggest wins (like learning to crawl DOWN steps because crawling up was too easy).

He challenges me to notice and appreciate every little bit of good that flows through my day because I'm so fortunate to live the life I'm living and do the work that I love doing.

There's magic in the little moments and small wins that your side hustle pursuits produce. These need to be acknowledged because progress is progress.

3. Stay Curious & Stay Learning

While he loves the toys we get him, our Stinky Boy is more captivated by how ordinary items around our house function.

This kid will spend hours closing cupboard doors (ones we specifically don't lock), taking lids on and off mason jars, trying to flush the toilet poking my belly button to see what it does.

He's so freaking curious and is obsessed with learning.

I love watching his tongue hang out as I envision those little gears turning in his mind as he attempts to figure out the world each day.

Now, think about how crucial education or the lack of has been to get you to where you are today?

Over the past 5.5 years of building Perspective-Collective, I can proudly say that I've been self-taught in everything I took initiative to learn: social media, hand-lettering fundamentals, email marketing, copywriting, audio/podcasting, etc.

I didn't have to learn these things, I chose to learn them as I saw the growth and opportunities they yielded.

Knowledge is power and the more we strive to learn, the more value we can create for people which puts us in a position to thrive in what we do.

If something piques your curiosity, invest in yourself by taking the time to learn it and see where it leads you.

4. Play Hard

"This is the real secret of life—to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play." - Alan Watts.

When this Little Ham Sammich plays, he plays hard to the point where nothing around him exists as he's lost down the rabbit hole of his imagination (unless he's wrestling his da-da of course).

This dude gets so lost in his play that he gets a wee bit frustrated when you snap him out of it to change him, make him dinner, or give him a bath—rightfully so!

How often do you get lost in play—or is the work you force yourself to do even play at all?

Watching my son play triggers this new filter that's been blooming in me. As I take the next steps in my business in 2020, anything that doesn't fit into the play category is something I should eliminate or delegate if I have the means.

I'm so grateful to have tapped into sources of play like creating, podcasting, and coaching. I play hard and get lost in the sauce for hours and the best thing about it all is the relationships I get to build when I leverage these skills I've learned.

Finding things that interest you is a good place to start if there's something you want to pursue but don't know the first steps to take.

I think I'm finally starting to see what Alan Watts is referring to in his quote because when I play hard in my business, it never feels like I'm working at all.

Honorable Mention: Farts are Funny / Don't Take Life Too Seriously

Here's a quick one Emily and I both agreed on that may be the most important lesson yet.

Little Dougie Fresh AKA Trey Money affirmed our beliefs that farts are funny because man, does he sure does laugh and looks our way when he breaks a little toot.

At the end of the day, my wife and I are still little kids at heart and will forever laugh at a fart.

His precious reactions to his little gusts of wind remind me to not take shit so seriously all the time. Literally, and figuratively and you shouldn't either!

Big Announcement

The Biggest Blessing in Disguise

Remember when I said the announcement of Little Scotty's birth instilled fear in me that my days of hustling on the side were over?

Boy was I wrong.

Instead, it set me on a laser-focused trajectory to where a potentially devastating crisis has turned into a life-changing opportunity.

This is the first time I'm able to publicly talk about this and it builds off of episode 149 that I recorded November 1st about Winning the War Inside Your Head.

In this episode, I talked about how crazy life has been between finding out we were expecting late September, to launching the Coaching Program and doing my first Live Podcast in the same week, to then scrambling to find a new home to expand into before the holidays.

It was a challenging, but exciting season we were entering into and while chaotic, things were moving oddly smooth for how fast things progressed...or so we thought.

A few days later, November 4th to be exact (which is a week after we closed on our new home that doubled our mortgage), I was sitting in my day job cubicle when HR came to my desk and asked to speak to me.

They strolled me down the hallway and sat me down with the President of our business. They informed me that Corporate was doing widespread budget cuts due to sales being down and wanted to get ahead of the 2020 forecast which wasn't promising.

With that being said, they proceeded to eliminate our entire marketing department out of nowhere. No sign, no warning at all.

It was a complete shock to myself, and even more so to my pregnant wife.

So much for a safe job right?

I spent the first two hours in panic mode because I was terrified I was about to lose the house we just closed on, hence why I couldn't talk about it until after we moved in on December 13th.

Despite being overwhelmed with negative emotions and thoughts, after those first two hours of panic, I went to work.

Massive Action + Fear & Scarcity Mindset

The more time I spent worrying and playing the victim, the quicker the window of opportunity would close.

I needed to take massive action so I immediately started making calls to all my friends in the creative industry THAT I BUILT RELATIONSHIPS WITH THE PAST 5.5 YEARS (relationships are everything).

In my mind, I felt step 1 was to redo my resume and create a web UIUX based portfolio to land a good-paying "safe" job to get us a steady income to get by for at least a year or two to pay off our debt goals. After that, I'd ideally be able to take the risk and make the leap to full-time.

My first call after being laid off was with Peter Deltondo of Unfold and wizard behind Creative South's web user experience.

This dude didn't tell me what I wanted to hear, but what I needed to hear and it was a huge perspective shift.

He made me realize how much my current decisions on how to move forward were based on fear and scarcity. My heart and gut weren't into web design and writing a resume for it sucked the joy from me.

He made me realize what I was truly passionate about (and good at) was lettering, illustration, and branding—you know, THE WORK I'VE BEEN SHOWING OVER THE YEARS, not the UIUX related shit I did at the day job!

He was the first to tell me "Maybe this is the sign you need to do your thing full-time. You haven't been building this for over five years for nothing!"

Meh...scarcity mindset and the fear of failure were still top of mind so I immediately dismissed it. I thought to myself, "This would be awesome, but you don't understand the position I'm in and the risk that puts on my family?!"

However, my convo with Peter helped me know the type of work I wanted to show in my new portfolio I was building from scratch. I also knew that my targets were set on applying at some type of agency for remote work that could help me brush shoulders with big names to boost my portfolio.

So there I was, call after call with friends on getting advice/guidance/direction and it kept circling back to the eerily repetitive answer of "This is a sign, do your thing full-time."

It wasn't until I spent countless sleepless nights and multiple panic attacks that I brought this internal turmoil to my wife.

I explain that logic is telling me I need to apply for some type of agency job to get us a steady paycheck so we can cover our family expenses, maternity, and still hit our debt pay-off goal.

However, my gut and heart just weren't in it when I attempted to write my resume. It just felt "off" and it was stressing me out. Going full-time was what I always wanted, but the main thing holding me back the fear of not only failing myself but failing her and our kiddos.

Surprisingly, she legit recited the same unprompted answer as everyone else I had a call with which totally caught me off guard.

She agreed with them and instilled the confidence and affirmation I needed that me being laid off was the best thing that's ever happened to me.

She said, "If it doesn't work out, the worst thing that'll happen is that you have to get another job."

Boom. Sold. Let's Go.

A Sign & Shove From the Universe

Me getting laid off out of nowhere was the universe shoving me into action before I felt I was ready (opposed to my original plan of leaping on my own terms a year or two later).

While it's terrifying to say, on January 10th, 2020 (aka when my severance package runs out), I'll officially be making the leap to full-time coaching and freelance.

It's an emotional trip for me to see all these years of treating my side hustle like it was a full-time business finally come to fruition.

I always said if I had an extra 40 hours back in my life, I'd be able to do so many more things and make an even bigger impact. It's funny because the Universe was listening and it always gives me the gift I needed but often disguised behind the mask of adversity.

The best thing about this that makes me so fucking proud is that I've blazed my own path and did things my way.

All these lessons my son taught me the past two years have played such a significant role in leading me to this opportunity. My hope is that these four little lessons of be relentlessly fearless, enjoy the little things, stay curious and stay learning, and play hard can play a significant role in helping you take the next step in your creative grind in 2020.

Let's climb some new mountains together and celebrate the little milestone along the way. Eventually, we'll get to appreciate the view at the top and start the process all over again.

Dec 25 2019

35mins

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Jason Craig on Turning Your Work Into Play & Staying in Your Own Lane

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Stay In Your Own Lane & Create Your Own Wave

It’s so easy to get wrapped up in what other people are doing or to give into the temptation to jump on the latest trend.

One of the hardest things to do as a creative is to go with your gut and pursue work that’s true to you.

I like to call this staying in your own lane instead of swerving into someone else’s and riding their wave.

I feel this is self-mastery at it’s finest, and it’s not something you can attain overnight. It takes years and tons of hard-learned lessons to get to the point where you’re self-aware of the artistic voice blooming inside of you and pouring that onto your canvas.

I’m five and a half years deep, and I’m just now feeling like I’m finding my artistic voice. I'm using this voice to construct the lane I want to navigate for the next 20 years.

This show exists to challenge and empower you to find your own groove over time.

Today’s episode, I’m bringing back my mentor and one of the people I look up to the most in this creative sport.

The King of Crunk Friday

I’m talking about Mr. Crunk Friday himself, Jason Craig, aka @jasonthe29th on IG.

What I admire so much about this dude is that he stays in his lane and owns it. Matter of fact, he embraces and thrives within it, and it’s inspiring how he truly navigates his own creative realm.

He’s a Southern gentleman with a Midwestern work ethic crushing the full-time art and design game in Augusta, GA.

When he’s not winning awards, speaking on big stages, or being involved in the creative community, he’s helping guide people like I am through these rocky terrains to get to the green pastures on the other side through witty analogies and Level 62 wizard-like advice.

Take notes, strap in and get familiar with this fine fellow as Jason and I peel back the layers on:

  • Not carrying last week’s stress into this week’s success
  • Finding what works for you and pursuing what feels like play
  • Doing more of what you like and feels good
  • Establishing rhythms, routines, and patterns
  • Making your own plate at buffets, creative outlets, full-time freelance, and flash sheets

We overcome a lot of technical difficulties to drop this fire on you, and I have no doubt there’s a nugget tucked away that you can apply to your creative grind.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Dec 18 2019

1hr

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Chris Do on Making Money Doing What You Love & Not Selling Your Soul

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Steering Your Ship with Clarity & Confidence

I’m hella proud to say that we’ve made it to Episode 150.

There seems to be a massive shift every 50 episodes in the message and direction in which I’m steering this ship.

The more I continue to niche down and follow the direction of my internal compass, the more clarity and confidence I continue to find

The more clarity and confidence I find, the more I’m able to enjoy this wave that I’m making and riding.

As we approach the end of what’s been the craziest year of my life and embrace what I’m sure will be an even crazier 2020, we’re entering into a new and exciting season of the podcast.

The topics will get deeper. More resources will be created. The community will get tighter, and more targeted value will be served to your front door like a piping hot pizza from your favorite local joint.

It’s up to you to consume and take massive action to get the results you want.

Episode 150 with Chris Do of The Futur

Today’s episode is a big one and will set the tone for the rest of your year, and potentially your life, if you want to get dramatic about it.

We’re fortunate to have Chris Do on the show today. When I mentioned I was recording with him, my DMs on Instagram lit up like a Christmas Tree, so I know you’re just as hyped for this one as I am.

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  1. challenge the lens through which you see the world
  2. inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Dec 11 2019

1hr 7mins

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3 Tactics for Winning the War in Your Head to Get Out of Your Own Way

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Winning the War in Your Head

With tomorrow being Thanksgiving here in the States, I wanted to take a second to just say thank you for giving the show a chance and sticking with me as the show evolves.

There’s a lot of creativity-based podcasts, resources, and content out there...I know my style and approach aren’t for everyone, and that’s totally okay! Just know it means the world to me that you vibe out and tune in to what I’m building out of my little home studio.

I try to create fuel for you when, in reality, you are the fuel that drives me to keep showing up and pouring my soul into this—especially during the craziest season of my life, which I’ll touch on later in this minisode.

So thank you, from the bottom of my pizza-loving heart. Thank you for giving me a chance and growing with me as I try to blaze my own little trail on this earth’s surface and tap into my unique purpose.

With that being said, today's episode is a shorter one that I know will hit home if you deal with the same inner critic and negative self-talk like I do.

In order to win the war that wages daily between your ears and design the life you want to live, my goal for this episode is to get you to:

  • think bigger
  • believe in your abilities
  • change the way you think and speak to yourself

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Nov 27 2019

22mins

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Side Hustler's Coaching Program Hot Seat Student Spotlight Special

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Football Coach to Creative Coach

This one is special today, and it's the longest episode I’ve ever published but for a good reason.

If you’ve followed my story, you know I have a background in coaching football.

I reluctantly started my coaching journey in college after playing two years and then blowing out my back twice at Wartburg College in Cedar Falls, IA. Even though I was bitter, I stayed on the team and became a student coach so I could be a part of something bigger than myself.

Once I graduated, I volunteered for three years coaching Varsity Wide Receivers at my Alma Mater West High in Waterloo, IA.

From there, I was a personal trainer for about two years at a local Snap Fitness.

Behind the scenes, I was always doing some type of side hustle, like creating t-shirts, logos, and tattoo designs...but nothing ever seemed to stick.

The coaching side wasn’t paying the bills, and the art side wasn’t gaining any traction and was more depressing than anything.

It felt impossible to connect coaching with creativity, but that’s what I attempted to do with my Instagram in 2014 and then my blog in June 2015.

All of it paved the path to becoming a Creative Coach early this year and starting up the Side Hustler’s Coaching Program this past September.

The Power of Accountability & Community

In this program, I selected 10 creatives out of an application pool to go deep on a passion project for three months. They're going to create a body of work they can, not only be proud of, but can leverage moving forward.

People on the outside of this Group Accountability Mastermind setting only see them evolving their craft and skills.

This program is more than that—it’s a breeding ground for cultivating relationships, building confidence, overcoming comparison, mastering time management, developing strategies, routines, and more.

There’s the War Room, which is our daily hub to keep each other accountable.

Every first and third Thursday are group Accountability Calls.

Every second and fourth Thursday we have Hot Seat Calls. This is where everyone gets a turn to share their biggest breakthrough or struggle for that week while the rest of the family listens and takes notes.

Today’s episode is a recorded hot seat call.

There’s no fancy mics and no planned agenda.

Just 9 vulnerable and hungry creatives (minus the homie Andrew Pethoud on this one) making time to meet outside of jobs and families to grow and work together toward taking the next step on their creative grinds.

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist for updates as Round 2 of the Side Hustler’s Coaching Program starts Jan 13–April 5th.

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Nov 20 2019

1hr 31mins

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Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive

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Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive

So many people love pizza but hate the crust. I’m here to tell ya you gotta learn to love the crust.

The first few bites of a slice of pizza are when you’re high on life and things seem to be working in your favor. The crust is the low moments of adversity and failure.

You can’t have pizza without the crust, and you can't appreciate the highs without the lows.

The crusty times test our character and mold us into the next version of ourselves. It’s up to us on how we respond, so we can evolve into the version of who we want to be.

Someone who’s dealt with waves of crust and always comes back bigger and better than ever is my homie Terence Tang of Tinlun Studio, aka The Tenacious Turnip aka Tinman the Terrific.

Terence and I go back a for a few years now, and I’ve seen his lowest moments set him up for something great each time he responds with a positive attitude.

He’s one of the best humans I know, and his story is sure to inspire you to love and use your crust as part of your story to inspire others as well.

Terence is a full-time freelance lettering muralist making moves out of Houston, TX, and empowers humans to be a little bit nicer through his Human Kind initiative.

He’s also a low key wizard in calligraphy and photography and has a sneaker collection that is certainly bigger than the Kardashian sisterhood’s shoe collection combined.

In today’s episode, Terence and I go deep on:

  • Using failure to fuel your next moves
  • Leveraging passion projects to attract future work
  • Showing yourself in your work by picking buckets for your brand
  • Creating your own merch
  • Steering parked cars, taking action, NBA logos, beards, and more

If you feel lost, stuck, and caught up in your own crust, this episode will push you to take some serious action.

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Nov 13 2019

50mins

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Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

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Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

Do you show up each day winging it and doing what feels good, or do you have a plan of attack and a system you thrive in?

Sure, some people can just show up and figure it out, but what if there’s room to optimize your workflow while still acting in the muse?

It tends to be a little bit easier for people who do their things full time, as there’s a little more margin and room for flexibility.

If you’re like me and you hold down a day job, your time is already scarce...so winging it each day is most likely not going to yield the type of results you’re wanting.

Having a plan, scheduling your success, and optimizing your productivity is key...plus you gotta leave a little margin in there for play to stay sane.

My friend Steve Wolf and his wife Danielle are people who have a plan and have been consistently crushing it. They are the brains behind Steve Wolf Designs, a design and branding studio in Austin, Texas. They crush work for brands like Target, Lennox Air, Butler Bros, Adobe, TypeHike, and everything in between.

While Steve thrives in the creativity department crushing design, logos, branding, custom type, etc., I feel every creative needs the Danielle counterpart—she is an organization guru who runs marketing, process development, and project management (basically all the stuff creatives like I do suck at). Productivity is her jam, and she’s also a coach who she helps busy women find their unique balance and create more joy in their life.

Strap in and take some notes and we cover a ton of topics like:

  • Tips on what to do and NOT TO DO as a freelancer
  • Productivity hacks 
  • Scheduling your success
  • Exploring new creative outlets, finding your fuel, their favorite pizza, and more.

If you’re a side hustler or freelancer who’s ready to step your game up, then this episode was crafted for you.

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Nov 06 2019

58mins

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Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

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Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

Where are you right now? Not your physical location, but the current state of your side hustle during this season?...and by season, I don’t mean fall (if you’re in the U.S.).

Just like books have chapters, our lives have seasons.

I’m currently in a season where I’m making a huge transition in my business. I’m fully embracing myself as the side hustle guy and going all-in on the podcast, the coaching program, and assets/resources to help people like you take the next steps.

It’s where I’m supposed to be right now and where my energy’s supposed to be focused.

Unfortunately, there’s not much time to play and responding back to every person every minute every day falls down the list of priorities during this shift.

I have to give myself permission to not do all the things all the time like I used to with freelance, selling merch, etc. It is what it is, but then again, it’s only for this season.

Maybe the season you’re in is all about exploring and finding your style.

Maybe you’re in a season where you have to pump the brakes to attend to life’s bigger demands.

Whatever season you’re in, be in that season and show up as your true self. Be hella grateful that you even have the opportunity to exist and be able to do what you do. It’s a gift to breathe, think, and act—don’t take it for granted.

Seasons change, and so will you. Make the most of the season you’re in.

With that being said, someone who makes the most of each day in each season she's in is my new bestie Molly Jacques.

I’ve been a fanboy of her gorgeous illustrative lettering work which has landed her clients like Target, Nike, The New York Times, and Disney (to name a few)....no big deal, right?

I’ve also been an admirer/stalker on how she handles her business as a creative cheerleader and educator for our community (especially her email marketing expertise).

She’s a beast at producing educational content, courses, and resources to help creatives scale our side hustles and make more money! HOT DAMN!

Tune in and take notes as we hit a ton of topics like:

  • Staying curious and making time to play
  • Putting on your business cap and taking your side hustle more seriously
  • Creating your own luck by not feeling entitled
  • Her resources for marketing, freelancing, pricing, and making a passive income
  • Fairy dust, her favorite pizza, productivity, and more.

If you need a little spark to start taking yourself and your side hustle more seriously, this episode was made specifically for you.

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Oct 30 2019

59mins

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Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns

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Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns

I have a special episode for you today for those of you who couldn’t attend Creative Works Conference in Memphis, TN.

Maggie Enterrios of Littlepatterns and Rogie King of Super Team Deluxe and Dribbble joined me on the stage for an hour-long discussion that no doubt melted the faces of all 400 creatives in the audience.

We specifically dropped a ton of valuable takeaways on:

  • leveraging passion projects
  • taking your freelance to the next level (buy this freelancer's bible)
  • value-based pricing > hourly pricing
  • side hustling outside a day job
  • finding what drives you to create
  • plus a ton more...seriously, this shit is entertaining

If you’re side hustling outside your day job or pursuing a career in freelancing, you definitely need to listen to this one.

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Oct 23 2019

1hr 3mins

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6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job

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Side Hustler’s Series Part 4 of 4: 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job

A PROVEN SYSTEM FOR KNOCKING SHIT OUT EACH DAY

Hands down, the #1 thing creatives like you tell me you struggle with the most? Finding time to grind on your side hustle.

I’m hella qualified to talk on this topic because I’ve gotten pretty damn good at:

  • carving out pockets of time in my day
  • to knock out my top priorities
  • that align with my main goal/vision.

In five years, I’ve been able to build Perspective-Collective, freelance, and handle a weekly podcast all outside of my full-time job. Not to mention, I’m a husband and father to the dopest little dude this side of the Mississippi.

This shit isn’t easy, and I’m not trying to brag. I’m just trying to convince you that if I can do it, anyone can.

If finding time to grind is one of your biggest pain points, I feel the following system can improve your productivity immediately.

Note: I also have this available as a guide in the Side Hustler’s War Chest. In case you missed that, you can download it here.

#1. Take One Bite at a Time

It’s easy to feel like you’re not doing enough when you see someone else crushing it. Often, our ambition is larger than our reality, and we feel we have to eat the full pizza in one bite.

While it’s great you want to start a weekly podcast, vlog, and newsletter all at once, biting off more than you can chew can set yourself up for failure if you:

  • Attempt to do all of this outside a day job
  • Have family responsibilities
  • Don’t have a defined process built into your routine

I started posting consistent drawings on Instagram in the spring of 2014. I then took on weekly blogging in June 2015, then added a newsletter in October 2015. I began the weekly podcast in August 2016. In between, I’d sprinkle in some freelancing, public speaking, teaching workshops, and selling products.

There’s no way in hell I’d still be trucking along had I attempted to do all of this right from the jump.

I suggest taking things slow and steady, as we’re looking to accomplish long-term consistency.

Start with one bite at a time by setting ambitious (yet realistic) expectations and taking action.

Once you lock down your process, take a bigger bite by slowly baking the next thing into your routine.

#2. Plan Your Attack

I’m discovering the most successful people I look up to don’t roll out of bed and shit productivity—they schedule their success.

When I stopped winging it and planned my daily attack, it made decision-making so much easier.

Here’s how I plan my attack:

1. MAKE A WEEKLY TASK LIST ON SUNDAY
You can list these by hand or with digital apps like Wunderlist, Notion, or Evernote. Update your list accordingly as things pop up during the week
Carry over the remaining tasks from the previous week.

2. PRIORITIZE THEM WITH MY CREATIVE GRIND (ABC) SYSTEM*

  • List up to 7 tasks per each letter (7 days in a week = 1 task a day)
  • A1-A7: High Priority Tasks to Attack that move the needle forward
  • B1-B7: Medium Priority Tasks that are cooking on the Back Burner
    -C1-C7 Low Priority Tasks that would be Cool to get done or should be delegated
  • D: Insignificant Tasks should be Destroyed

*Those in my coaching program get to be the first guinea pigs for a basic and more advanced version of my Creative Grind System.

3. PLAN YOUR FOLLOWING DAY’S TASKS

Here’s a quick glimpse of how I list my next day’s attack:

  • Each night, I plan out the next day’s blocks of time I have to grind (morning, lunch, breaks, evenings)
  • I’ll create fields for tasks A1-A3, B1, and C1
  • I’ll then pluck from the top weekly tasks list and plug them into the designated fields
  • When you knock out your A1 task, cross it off your daily attack and weekly list. Then proceed to A2 and A3.

Sometimes, you may only have a small window of time so knocking out the B1 task makes sense.

Only knock out the C task if you get through all A and B tasks for that day.

THE GOAL

The goal is to knock out and cross off AT LEAST one A task a day.

Crossing that A task off your list becomes a productivity habit-forming addiction!

Depending on your schedule and goals, tweak this and find what works for you!

#3. Eat the Worm

I’m a night owl by default, but waking up early and eating the worm has been the catalyst for the growth of my side hustle.

There are three reasons why mornings are my jam:

  • It creates more time to grind:
  • It prioritizes my dream first
  • I put a large dent in my A1 task before going to the day job

For me, productivity lies in doing the most important task first—the one that will scale my business. These big tasks typically require the most willpower.

Oddly enough, the most important tasks that move my business forward and require the most willpower have nothing to do with drawing—they have everything to do with writing.

Writing is the backbone to my side hustle. I write practically every day with the podcast, the coaching program, workshops, speeches, Instagram captions, product details, landing pages, email campaigns, etc.

Working a day job and opening myself up to the world’s distractions takes a massive toll on my willpower. There’s no way I have the focus or desire to do my best writing after I clock out from work or after I put my son to bed.

Getting up early and eating the worm sucked in the beginning and still sucks today.

I had to adjust by using the hack of getting up 10-20 minutes earlier each week.

This significantly helped me adjust instead of making the switch from 6:30 am to 4:30 am. This is an example of a bite-sized change mentioned in #1.

Grinding before the world wakes up provides the best focus for me, and maybe it could for you.

To get the results you’ve never had, you have do something you’ve never done.

I’ve made hard changes in my routine to chase that productivity-high. It gets easier to adjust when you begin to see the progress.

I realize there isn’t a one-size-fits-all solution to this, as everyone’s schedules and responsibilities are different.

Start by determining when you have the most willpower in the day. Then carve out time and act on your A1 task.

#4. Play UNO

Playing Uno ties into #2 and is my way of saying “focus on doing one thing each day that will help get you the best results.”

Looking at that massive to-do list can be overwhelming. It’s hard to know where to start, so you become paralyzed from taking action.

This is why we take that weekly task list and prioritize it to create a plan of attack.

Focusing on the one thing you planned the night before (the A1 task) makes the game winnable and easier to manage.

Note: to reiterate #2, when you knocked out the A1 task for the day, you then shift your target to A2.

It’s hard not to feel accomplished and experience progress when you knock the main thing off your list each day. You and momentum become best friends when you optimize your system for maximum badassery.

#5. Eliminate Distractions

It’s so easy for us to get distracted because we’ve become glued to our phones, computers, smartwatches, and TVs. We’re “too connected” and don’t want to miss out on anything and everything.

I’ve had to discipline myself to eliminate distractions.

When it’s grind time, I have to prepare my environment so I can get into the zone.

KILL SOCIAL MEDIA NOTIFICATIONS

For me, I kill all notifications on my phone except for texts and calls in case of an emergency.

I personally have a strong belief that you do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing.

USE DND MODE

I always have Do Not Disturb Mode set on my phone from 9 PM–6 AM, so nothing distracts me before bed until after I eat the worm and play Uno. I’ll even turn on DND Mode when I need to practice a speech, record the podcast, or get lost in a drawing.

SET APP LIMITS & NOTIFICATIONS

On iOS, you can set App Limits to put time constraint reminders on apps you tend to overuse.

You can also enable notifications to let you know how much screen time you’ve been using to keep yourself in check.

OPTIMIZE YOUR ENVIRONMENT

For me, having a clean desk/office, closing the door, and having one screen on for willpower tasks like writing helps me find my zone.

As much as I love my cats, having them crawl all over me and knocking shit over on my desk while I work is a no-go.

Overall, protect and value the time you’ve carved out for yourself to grind—no one else will do that for you.

#6. Say NO, so You Can Say YES

Your secret weapon for creating more time is a muscle you don’t flex often enough.

You gotta learn how to say NO, NOPE, and NAH, I’M GOOD.

If you constantly use the excuse of “I never have time,” it’s times to switch your language to “I haven’t made it a priority.”

I should know because this excuse was my default for everything. Any margin of time I had got filled up because I was a professional over-committer who didn’t understand the power of saying NO.

Of course, you can’t make something a priority because you said YES to something else when you should’ve said NO!

It’s really simple: saying YES fills your time and saying NO creates more time for what’s most important.

THE HELL YES FILTER

Create a filter for yourself—if an opportunity comes your way, and it’s not an instant HELL YES that aligns with your main vision, then it’s an immediate HELL NO.

THE HELL NO LIST

Another step to help you frame your Hell-Yes filter is by creating a list of No’s and Hell-No’s. That way, you have set guidelines to stick to when decent opportunities come knocking.

This filter and list will clamp down on letting people and stupid, non-essential tasks steal your time.

Take Yourself Seriously

Everyone has what it takes to execute their side hustle outside their day job.

The problem is that people struggle to grind on their side hustle because they lack a system and some discipline.

Regardless if you’re a night owl or early bird, make notes of these ideas—I know they can help you see results ASAP.

It all boils down to—how badly do you want it? Are you ready to take yourself and your work seriously?

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Sep 18 2019

27mins

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5 Killer Tips for Managing & Maximizing Your Side Hustle Outside Your 9-5

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Side Hustler's Series Part 3 of 4: 5 Killer Tips for Managing Your Side Hustle to Maximize Results

Back in May, I had the chance to jump on an episode of The Happy Ever Crafter TV with the calligraphy queen, Becca Courtice.

I came prepared with some notes to help her niche calligraphy and lettering audience to get the most out of their side hustles.

What kind of a jerk would I be if I didn't go more in-depth and share it with you?

Regardless if you do calligraphy, lettering, knitting, underwater basket weaving, etc., there is something in this episode that can help you take your side hustle to the next level.

Today, I'm giving you 5 Killer Tips for Managing Your Side Hustle to Maximize Results. Prepare to take some notes!

Hopefully, there's a missing piece here that gets you one step closer to putting your peculiar yet promising puzzle together.

1. Have a Plan & Show Up with Intention

How comfortably can you answer the following questions with conviction?

  • What do you want to accomplish in life and why?
  • Who do you want to become and why?
  • Who do you want to serve/make an impact on and why?

Figuring out the answers requires a lot of time, soul searching, and uncomfortable dialogue in your head.

Once you're able to tap into that vision, reverse engineer that dream so you can pinpoint the steps you need to take.

From here, you're able to layout short-term and long-term S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-Bound) goals that align with the vision.

A goal without a plan is just a wish, so knowing what you want and developing a gameplan are crucial.

When you know what you want and have outlined your steps, there's less room for guessing on what you should be working on each day.

Having a plan makes it much easier to attack the top task that moves you closer to your goal each day.

Note: If you lack a plan or system for making time to work on your side hustle, you're going to love next week's part 3 episode. I'm giving you 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job.

2. Be Consistent

My favorite quote about consistency comes from Sean McCabe (Seanwes).
"Nobody notices announcements, people notice consistency.

It's time for a hard dose of reality and some tough love.

There's no way you should be complaining about the promise of your side hustle when you've only:

  • been doing it for a few weeks to a few months
  • invested an hour or two a week
  • posted a few times on social media here and there and told a few friends

People won't notice shit until you consistently stay in front of them and make it crystal clear what you're doing.

You have to remind people that you exist, and you do this with—you guessed it—a plan.

One of the best ways to do this is to lock down a systemic routine of when you'll create and when you'll post.

Frequency

I recommend sharing AT LEAST once a week, as we tend to be creatures of weekly cycles (e.g. weekly episodes of our favorite TV shows or Monday Night Football).

Daily output is going to get your faster results, of course. This isn't realistic for many people and can easily lead to burnout.

Weekly is a manageable output that anyone can figure out. Start with something small and add more to your plate as you build it into your routine.

Duration

If this is something you're good at and it lights you up, I feel a minimum of six months of pursuing it with maximum effort is the least you can do. I'd highly recommend pushing it easily to 1-2 years if it's bringing you any of the 9 benefits I mentioned in last week's episode.

It took me in the 1-2 year range to really start finding my footing. Currently, my fifth year is when I'm really finding my stride.

It. Takes. Time.

It's not always about reaching the most people in the beginning, but the right people slowly over the years.

3. Be Persistent

I wanted this one to rhyme with Be Consistent because I like to have a good time and unwind with a rhyme outside design.

News Flash: it's not easy pursuing something that's important to you—it's a straight-up rollercoaster ride, as you're being tested at every turn.

You're going to experience plenty of shitty moments along your creative grind. There will be plenty of people that will attempt to rain on your parade. You gotta keep pushing to bathe in those sunny days when you've tapped into your creatively-fulfilled zone.

I don't' have enough fingers or toes to count how many battles of self-doubt, depressed funks, haters, financial emergencies, etc. I've faced when pursuing my side hustle. I do know that every shit storm I've weathered has made me stronger.

Every time you get knocked down, it's your responsibility to get back up and keep swinging. It's called responsibility because you have the ability to respond.

Each time you get back up, you're adding a new bruise or scar that you can add to the "hard lessons learned jar" and use it as fuel.

As cliche as it sounds...if it was easy, everyone would do it.

It's not easy, but gritting it out because it's important to you will always be worth it.

Don't find yourself on your death bed wondering, "What would life look like had I gotten back up to fight another day?"

4. Stop Trying to Be Pizza

What fun would this be if I didn't include something pizza-related?

My life motto has become, "You can't make everyone happy, you're not pizza."

It's my filter that I run everything through when I show up each day.

It's insanely hard to gain traction when you feel you have to reach every human in every pocket of the planet when you hit publish.

The harder you try to reach the masses, the harder it is to land on that one soul who needs what you have to offer.

Attempting to please everyone usually means you're riding the fence and playing it safe. You're scared to have a strong opinion, as it could drive someone away.

James Victore on episode 117 would call this being "Oatmeal." Don't be Oatmeal.

All it takes is one person at a time to attract that like-minded tribe of freaks who vibe to your flavor of weird.

Instead of going for width, go for depth.

Embrace who you are, share what's true to yourself, and keep the perfect person in mind when you hit publish (even if it's yourself).

More importantly, disregard the thoughts and opinions of the haters. What you put into the world wasn't meant for them anyways.

5. Find Your Secret Sauce

What's the secret sauce, and how do you make it?

The starting base to your secret sauce: find the overlap of your greatest strength and greatest passion. This is called your sweet spot, and it's something I learned from Ken Coleman of The Entreleadership Podcast.

You're going to have a hard time finding success with your side hustle if it's:

  • something you're good at but don't enjoy
  • something you love doing, but you suck ass at it doing

The quick way to go about this is to make two-circle Venn Diagram.

Strengths

On the left, list your strengths.

These could be things you can naturally thrive in that others find difficult.

It could be skills you've acquired for hours you've spent learning a trade or craft.

Taking a StrengthsFinder2.0 test can help you peel back another layer and reveal some deeper answers.

Passions

On the right, list your passions—the things that light you up and leave you feeling fulfilled.

These are the things you zone out and lose track of time doing.

It could be the thing that keeps you up at night because your mind is bursting with ideas.

At the same time, it could be the thing that gets you jazzed to get out of bed each day.

Bonus Points: ask friends and family to list out what they feel your greatest strengths and passions are so you can locate patterns.

Secret Ingredient #3
It takes some time and a lot of experimentation to find your secret sauce, but once you do, you can add in the third and final ingredient.

That third ingredient is your market. I'm talking about your target audience or perfect follower that your sweet spot provides value or a solution to.

Now that's a whole other can of worms, but hopefully, it has you thinking of the value you bring to the table with your secret sauce.

Note: I highly recommend Seth Godin's book This is Marketing to go deeper on this topic. Get his audiobook for FREE here.

Putting it All Together
It's easier said than done, but implementing these tips into your side hustle is no doubt going to help you maximize your efforts and see results.

Yes, everything starts with a plan. However, practicing self-discipline, having some grit, and understanding the value you provide is crucial for taking your side hustle to the next level.

That's all a part of the process, but the energy and effort is worth it once you find your stride.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Sep 11 2019

23mins

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9 Benefits of Side Hustling—Leverage Your Day Job to Fuel Your Dream Job

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Side Hustler's Series Part 2 of 4: 9 Benefits of Side Hustling

The Dream You've Been Sold

Most likely, you’re a listener/reader for two reasons:

  • You’re ready to transform your hobbies into a side hustle
  • You’re ready to take your current side hustle to the next level

If so, you've tuned into the right place.

I focus on the side hustle part because hustlin' is a habit, and it's all I know.

Not everyone is fortunate enough to do their own thing full-time right out of the gates. In fact, I'd say the majority of people don't go this route.

You were sold the dream of the traditional route of getting student loans to fund college, so you can land a good job.

You then get married, get a mortgage, have kids, and do the same routine day-in and day-out.

The goal is to pay your dues at your day job to help someone else’s dream come true in hopes of retiring around sixty. Supposedly, that's when your life begins?

If you're like me, you've realized this isn't your dream at all.

Something deep inside you craves to go against the grain and blaze your own path.

I've had this internal craving since college where I was creating tattoos, logos, etc. to pay for video games and 30 packs of Busch Light.

This craving has only grown stronger as I've spent over five years building Perspective-Collective outside my day job.

Trust me when I say I've invested thousands of hours and two power plants worth of energy into finding ways to transform my hobbies into a monetized side hustle/side business—all outside a day job.

I’ve figured out what works through A TON of trial and error (extra emphasis on the error part).

No doubt, it's been a lot of work to navigate this ship to where it's sailing today. Regardless of the storms and choppy waters I've dealt with along the way, every ounce of effort I've invested in my dream has been worth it.

Pursue Your Gift & Make an Impact
If you’re not fully convinced nor confident that you’re ready to invest in the long haul, I have 9 super-convincing benefits of side hustling to share with ya.

Before I begin, I feel it's important to note that there's nothing wrong with having a day job.

You may have landed one that you love and have no desire to do your own thing full-time. That's totally cool!

You also may be in a position where you'll be in your day job for a while due to personal situations like mine. That's cool too!

This episode is solely fuel for satisfying that inner craving to do more with your gift. That's it!

Without further ado, the following benefits are based on my experience, as well as anecdotal evidence from my juggernaut creative friends and podcast guests.

#1. Find Your Purpose

This is #1 for a reason because I know what it's like to feel like you have nothing to offer the world.

If you go to bed each night without something to look forward to, something is wrong. It’s time to change that with a side hustle that feels like play.

I'm jazzed to get up each day because of my side hustle of helping other creatives build their killer side hustles.

I look forward to putting in the work and reapings these 9 benefits that come with it.

Life is dull and unfulfilling when you lack a purpose—side hustles can change that.

#2. Cultivate Killer Relationships

You may have heard the phrases, “It’s not what you know, it’s who you know” or “Your network = your net worth.” I believe both of these are 100% true.

I also believe in the quote from Jim Rhome, “You’re the average of the five people you spend the most time with.”

Relationships are everything. Your side hustle can help connect you with like-minded people who have similar goals, work ethics, and values.

Two things to keep top of mind:

  • Always focus on giving more than you take
  • Create as many win-win scenarios as possible for both parties

You’ll be surprised by the genuine and abundant friendships you’ll build through your side hustle over time.

#3. Attract a Tribe of Like-Minded Freaks

"Embracing your weird" seems to be the storyline of 2019 and I'm all for it—the weirder the better.

Starting a side hustle or a passion project allows you to go deep on things that interest YOU.

It's a playground to experiment and embrace the YOU in YOU-nique.

Chances are you're not alone—your weird quirks and qualms are most certainly shared by other weirdos.

When you publicly share and own your YOU-niquness, you increase the odds of attracting a like-minded tribe of freaks who vibe to your unique flavor of weird.

Then you circle back to Benefit #2 and cultivate killer relationships—it's a win-win.

#4. Add New Skills to Your Arsenal

This one is obvious but important to stress. My side hustle has allowed me to learn skills that I’ve been able to leverage for raises at work, charge more in freelance, and attract more opportunities.

Pursuing Perspective-Collective has taught me how to:

  • become a better artist/designer
  • advance my lettering/illustration skills
  • market myself on social media
  • grow my email list
  • improve my writing through blogging
  • edit audio and video through the podcast
  • manage projects and my personal time
  • attract an audience and community
  • pitch, price, and present my ideas
  • communicate and delegate

I could keep going, but you get the picture. Whatever you want to learn, you can create a passion project around it.

#5. Build Confidence & Overcome Fear

I had little to no confidence in myself or my abilities for about the first 24-25 years of my life...until I started Perspective-Collective.

I was able to find my groove when I shared my work consistently on Instagram.

Facing the things I feared the most—like sharing my work, speaking in public, asking for what I wanted in life, or saying NO to people—has resulted in some incredible breakthroughs in my creative career.

Leaning into this fear has helped me unlock confidence in my purpose, my creative abilities, and my mission.

Side hustling builds confidence when you're persistently getting uncomfortable. Period.

#6. Turn Your Work into Play

Hobbies are fun and having fun = play.

There are no set-in-stone requirements that you have to turn that hobby into a side hustle, especially if your play begins to feel like work.

If your side hustle isn’t fun, it’s just another soul-sucking job. Keep your inner creative child alive and enjoy the messy process.

However, when your work becomes play, your potential is unlimited. The passion and fun will fuel you during the low moments.

#7. Make an Impact

I used to chase the glory: more money, more followers, more engagement, etc. However, when I focused on serving people and the impact I had on them, I found a lot of these manifest as a byproduct.

Creating for impact means contributing to something bigger than yourself—the greater whole.

Making an impact leaves a legacy far after I'm buried six feet deep.

I’m hoping the podcast and the Side Hustler's Coaching Program are things my son can be proud of and people can find value in for years to come.

#8. Generate Extra Income

Who doesn’t love to make a little extra money on the side?

For me, money isn't the focus anymore, it's become a byproduct of Benefit #7 and serving people like you.

I've learned that money and opportunities will come your way when you're ready and prepared for them.

Here are multiple ways you can make supplemental income with your side hustle: freelancing, slanging merch, creating digital products, consulting, coaching, teaching, influencer marketing, social media marketing, content creation, affiliates, etc.

For me, I’ve done a little bit of everything. The extra income I've generated over the years has helped me pay off credit cards, put a down payment on my wife's whip, cover emergency medical expenses, take vacations, donate to charities like Inch x Inch, and even buy special gifts for the lovely lady in my life.

Even if extra income isn’t your intent with your side hustle, just know there's a good chance you could probably monetize what you’re doing.

#9. Win Your Freedom

Again, maybe you’re not looking to take your side hustle full-time, and that’s totally okay. I know tons of powerhouse creatives who still hold down a day job like Brian Steely and Nick Slater.

If you're like me, you eventually strive to do your thing full-time.

I have a game plan to get there, but I'm still a few years away from taking that leap.

However, I’ve seen how side hustles and passion projects has unlocked financial and time freedom for my friends like Pandr Design, Lauren Hom, Musketon, and Elizabeth Gray of The Grayter Good.

When they started to take their side hustle more seriously, they were able to evolve them into lucrative creative careers.

Why can’t this be you and me too?

Share Your Gift with the World

Maybe you're ready to transform your hobby to a side hustle.

Maybe you're ready to take your side hustle to the next level?

Whatever it is, I hope you see the crazy benefits a side hustle can yield when you tap into your gifts and share it with the world.

So what if you have a day job? Don't let that hold you back from building a side hustle.

Leverage your day job to fuel your dream job, and have some fun in the process!

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

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Sep 04 2019

21mins

Play

Find Your Wolf Pack—Even the Lone Wolf Thrives & Survives in a Pack

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Side Hustler's Series Part 1 of 4: 3 Levels to Find Your Wolf Pack

Humble Side Hustle Beginnings

“Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.”
— Ziad K. Abdelnour

I've been side hustling for a hot minute now. One of my bigger side hustles was right out of college when a buddy and I started a clothing brand called Daydreamin' Clothing Incorporated. We quickly changed it to Company because we were far from a corporation, but it just sounded cool.

Well, before lettering was a thing on Instagram, I was making hand-lettered logos and graphics for our brand back in 2010.

We started off with our logo on a few shitty Gildan logo tees, then ordered some business cards through Vista Print and called ourselves a business.

While our original launch was hot garbage, I'm proud of it because we were young dreamers taking big action.

Those first few logo tees evolved into more complex designs as we filed an LLC.

Two years into it, we were sponsoring rappers, skaters, motocross bikers, and local "influencers."

Three years into it, we were hosting events at clubs, doing pop-ups shops, and getting in brick and mortar and online stores like Kazbah.

We were making shit happen and figuring it out along the way.

My partner was the point-of-contact string-puller, accountant, and fulfillment manager.

I was obviously the artist, designer, and the marketing/promo lead.

We balanced each other out well and brought in help for extra support.

In our fourth year, we were getting serious and ready to elevate our product offerings.

We lined up a huge investor and locked down a warehouse for creating custom threads and patterns for whatever we could scheme up.

This was the turning point—it became a shit or get off the pot kind of thing.

The Banana Split

My partner was all-in and ready to quit his job to pursue this.

I was in the middle of changing day jobs, had a new mortgage, and was sitting on a pile of private student loan debt. I wasn't as eager to take the risk and wanted to keep doing this as my secondary "full-time" side hustle.

Things went sour when we discussed splitting shares of the company if we went with the investor. We didn't see eye-to-eye on percentages and my partner felt like he could make this dream happen on his own. We ended up making like a banana and split.

That's when I started Perspective-Collective in 2014. I had made up my mind I was going solo, and I thought I didn't need anyone's help to get to where I wanted to be in life.

I spent the first year obsessively learning hand-lettering and posting daily on Instagram. I slowly began developing my style, finding my voice, and growing an audience.

I hit a wall the second year.

I felt called to do more than just share pretty polished Instagram posts. However, I was trapped in my little Cedar Falls, Iowa, bubble and had no idea what the next step was.

I felt so isolated and stuck, but the cure was doing something radical to rattle my comfort cage.

Rattling the Comfort Cage
I found the Creative South Conference through Instagram and made a decision I was going to find a way to attend.

After my successful proposal to my day job, I flew to Columbus, GA, for a life-changing experience in April 2015.

This conference allowed me to attach myself to people doing things I didn't know were possible. It revealed the next steps and provided answers to questions I didn't even know I was seeking.

Most importantly, it showed me the power of getting around like-minded people who knew more than I did. This is the power of community.

I went home on fire and immediately joined the Seanwes community. They welcomed me with open arms at the conference and eliminated the feeling of isolation. It was a pricey investment, but definitely worth it in the grand scheme of things.

Find Your Wolf Pack

From there, I joined an accountability group for the next level of connection.

Along the way, I would pick up mentors like Jason Craig and Brian Manley, who took me under their wing in regards to public speaking.

Every year, my side hustle evolved as I added something new to the tool belt. Drawing turned into blogging. Blogging turned into speaking. Speaking turned into a podcast. Somewhere in between, I started teaching workshops and selling products.

Doing all of this outside my day job has helped me build my own community. It's put me in a position where I can pursue coaching other creatives to build something of their own outside their day jobs.

The point I want to make? None of this would have happened if I thought I had all the answers and had been too prideful to ask for help. I've had help at each step along the way.

Yes, sometimes, you have to to be the lone wolf and make mistakes in order to learn and push forward.

In my experience, seeking out a wolf pack and asking for help allows you to bypass obstacles and get on the fast track for growth much quicker than being a lone wolf.

Wolves survive and thrive by being in packs.

If you're tired of feeling stuck and isolated on an island, I have a few levels for finding your wolf pack.

Level 1: Find Community

Finding community was the spark I needed to get off my island.

Going to a conference—where I didn't know a soul—and leaving with people I considered family changed the game.

I can't stress enough how important it is to get around like-minded people who are doing or strive to do the same thing you're trying to accomplish.

Finding a community doesn't have to revolve around money. If you can't afford a conference or an online "gated" community, don't sweat it.

There are free communities on Facebook, Slack, Instagram DM Groups, Online Forums, etc. that you can start with.

In fact, it's the main reason I created The Perspective-Collective FREE private group. I want hungry side hustlers like you to be able to access like-minded creatives across the world sharing feedback, resources, and encouragement.

This could be a great wolf pack to start with and we'd love to have ya.

Level 2: Join/Create an Accountability Group

Once you join a community and start building a rapport with people, you'll notice there are certain individuals whom you most vibe with.

These are perfect candidates to start an accountability group with.

Think of this as your tightest homies in the wolf pack. You guys form your own mini wolf pack.

When I was in the Seanwes group back in 2015-2016, I had a lot in common with people like Colin Tierney, Eric Friedensohn, and Terence Tang.

We were all lettering artists who focused on kicking out content, producing products, and growing an audience.

We formed a little accountability Slack group where we'd do weekly Google Hangouts.

This consisted of sharing:

  • weekly progress updates
  • short-term and long-term goals
  • big wins
  • areas for improvement
  • things we could use some extra accountability on

We slowly expanded our circle with more unique and like-minded people.

Our group is still going and growing, and it's like a family reunion when we link up at conferences.

Level 3A: Join a Mastermind

If you've outgrown what your community and accountability group can offer, a Mastermind could be what you're looking for.

It's typically an exclusive niche group of high-performers in the same focus as you. You'll usually need an invite or have to pay to become a member.

For example, someone like Lewis Howes has a gated community called the Inner Circle. If you want more access to him, extra accountability, and greater exposure to people who are doing what you do but at a higher level, you could pay and apply to join his Mastermind.

This isn't always the case though. If you and a few from your accountability group are all hyper-growing in the same direction, you could evolve and create a tight-knit Mastermind that's laser-focused on helping each other scale your businesses.

However, sometimes you may want something more intimate, hands-on, and more direct to someone. You just may need a coach or a mentor, which is where I am today.

Level 3B: Hire a Coach or Mentor
There's a bit of a difference between coaching and mentorship.

Coaching is more of a short-term structured relationship while a mentor is a long-term relationship that could expand from coaching.

Hand Holding & Holding Feet

In 2019, getting a coach has single-handedly elevated my side hustle business to the next level.

Back in episode 101 last year in October, I talked about how my gut was telling me to take my business and podcast in a different direction.

I knew I was ready to niche down and make a bigger impact in a focused direction, but I wasn't sure which steps to take.

In February this year, I was fortunate enough to link up with Tom Ross, CEO of Design Cuts. In May, I started meeting with Hand Lettering Educator and Coach, Mye De Leon.

Both immediately started helping me shape the bigger picture and held my feet to the fire to take action.

I was stumbling in the right direction on my own, but progress was slow. However, getting help from coaches helped me gain clarity and traction quickly on this new path.

These two have already accomplished what I strive to do and have helped others achieve similar results. I desperately needed them to hold my hand and teach me the ropes.

Tom helped me embrace my identity as the Side Hustle Guy and how to communicate it to others. He also helped me build the Side Hustler's War Chest and explode my email list in the first month.

Mye De Leon has been teaching me email marketing, copywriting, and setting up this 3-month Side Hustler's Coaching Program.

Both have played pivotal roles in helping me lay the new foundation of Perspective-Collective moving forward.

Not going to lie, coaching and mentors are an investment. However, you're able to easily get your ROI plus more if you find the right fit and apply yourself.

The Biggest Names You Look Up to Invested in Help

The people you see making the biggest waves in the creative industry have all sought out help one way or another.

The following friends of the podcast are making huge waves. However, investing in business coaches or creative mentors sparked their breakthroughs. Read through their testimonials to see how a coach helped guide them to success.

Pandr Design Co.

After the first few months of starting our business, we knew we didn't know how to run it, what to charge, or how to get clients. Investing in a coach was the best choice we made for our business.

The first 6 months we had an hour-long call every week, and the last 6 months we had an hour-long call once a month.

Working with our coach helped us set bigger goals, get consistent clients coming in, have a pricing structure, etc. It built the foundation for the 6-figure business we run today.

Lisa Quine

I was just starting to think about life as a full-time freelancer. I knew nothing about running a business, so I knew I would need to do something to educate myself.

I hired a coach running a summer special for two 1-hour phone calls for $500. She helped me get my thoughts aligned, pushing out the negative ones, and making sure my thoughts were on things like my goal, salary, marketing, etc.

After our coaching sessions, she’s also hired me for 3 mural projects and gives me great exposure across Cleveland.

Mye De Leon

My progress was slow. I wanted to move forward faster and leverage the knowledge of someone who’s been in the trenches and can teach me how I can reach my goals sooner.

I found community first and then was recommended the right coach. We met twice a month and regularly chatted via Slack.

Coaching helped me massively increase my email list, where I was able to pre-sell my course for $17k. I recommend getting a coach because it helps you achieve clarity and focus and gets you to where you want to go faster.

Tom Ross

I had grown a large audience on my old design blog, but it was very disengaged and felt hollow. I was relying on advertising income and felt like I hadn’t built something truly long-term and meaningful.

Meeting with my mentor once a week led to the biggest win of gaining clarity. I dropped all the annoying ads. I focused on engagement over vanity metrics.

Truth be told, success came further down the line, in the form of my current company Design Cuts and my personal brand. But none of this could have happened without getting that earlier foundational clarity.

Accelerate Your Growth & Provide Clarity

To summarize, being the lone wolf is hard. It's a lot easier to survive and thrive when a wolf pack of like-minded savage beasts has your back.

It's doable, but side-hustling solo is hard. Attaching yourself to a community, accountability group, mastermind, coach and/or mentor will accelerate your growth and provide clarity.

Don't be too proud to admit that you don't have it all figured out. The answer is always no if you don't ask for help!

Having people help wall you through the forest is way quicker than blindly stumbling through it on your own.

Get off your isolated island and find your wolf pack.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

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Aug 28 2019

33mins

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Josh Horton on Creative Works & the Power of Community

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Josh Horton on Creative Works & the Power of Community

I want to start this one off with a quote from Jim Rhone:

“You’re the average of the five people you spend the most time with.”

Trying to make it big by doing it on your own is hard. It’s easy to burn out and feel like you don’t have anyone in your corner during hard times.

I tried doing it solo and shouldering the load by myself. It led to a lot of creative funks and wasted time.

The people I did surround myself with couldn’t provide me any value or insight, so I continued to blindly try to find my path.

I know I preach this often, but finding a creative community has been one of the biggest keys to my creative transformation. I wouldn’t have become the “side hustle pizza podcast guy” if I continued to pretend that I could figure it out on my own.

Going to conferences is what opened my eyes to the power of relationships. They gave me a glimpse of my future potential and allowed me to attach myself to people who were doing what I strived to accomplish.

Community is everything, and today’s guest is someone who’s building community and providing transformative experiences for creatives like you and me day-in and day-out.

Today, I share the story of my buddy Josh Horton, and no, not the professional juggler.

This Josh is the mastermind behind the conference, events, and workshops hosted by Creative Works, rooted in Memphis, TN.

Josh and the Creative Works team bring in some of the biggest names in the world to help inspire, connect, and empower our creative community.

He’s assembled an Avengers: End Game-like cast of juggernaut speakers and workshop leaders like Lisa Congdon, Lincoln Design Co., Adé Hogue, and Ty Mattson (to name a few).

Plus, you know by now that your boy is doing a Live Podcast, and I’m bringing on the stage some past friends of the podcast. I’m talking about Maggie Enterrios of Little Patterns and Rogie King of Superteamdeluxe and Dribbble. It’s going to be an entertaining and value-packed session I can assure you that.

This is close to selling out, so snag your conference ticket and workshop tickets over at Conference.CreativeWorks.co.

Today however, Josh and I go deep on:

  • Realizing the value of your work
  • Finding your why and doing your thing for the right reasons
  • Not running away and embracing who you are
  • Contributing to something bigger than yourself
  • The hottest BBQ and pizza spots in Memphis plus more

If you feel like you’re isolated on an island and are seeking a community to get involved in, this episode was made for you.

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Aug 21 2019

1hr

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Ruben Rojas on Murals, Creating for Impact, & Avoiding Mediocrity

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Ruben Rojas on Murals, Creating for Impact, & Avoiding Mediocrity

Our lives are like a book. It’s a story comprised of chapters strung together which reach a conclusion.

Thankfully, we’re the authors of our own story. We call the shots on how the next chapter will be written and how our story will end.

When a chapter doesn’t fit the bigger picture that you see for yourself, you have the ability to recreate and reinvent yourself to change the plot of your story.

Today’s guest was an all-star in the real estate and then the financial world. He’s experienced rock bottom and bankruptcy when the stock market crashed, which caused him to reinvent himself multiple times to get to where he is today.

I’m talking about the newest homie in the Perspective Podcast family, Ruben Rojas. He's a lifestyle artist/muralist, activist, speaker, and creative jock (it’s always nice to find more of these rare hybrids) who's making plays in sunny California.

Ruben’s mission is to create global change and to empower communities through the lens of love. He does this through his Non-Profit Beautify Earth which strives to be The Cure for Sad Walls.

In today’s episode, Ruben dishes out wisdom nuggets on:

  • Reinventing yourself and creating for a bigger purpose
  • Investing time in yourself, your craft, and business
  • Not living in the in-between worlds of mediocrity
  • Showing up as your true self online and offline
  • His tips, tricks, and process for paint murals, and more

If you’re stuck in life and need some inspiration for writing your next chapter, then this episode with Ruben will no doubt empower you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Aug 14 2019

57mins

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Celebrate W’s Like Champagne Papi (Climb Mountains & Pop Bottles Series Pt. 2/2)

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Celebrate All Life's W's, Whether Big or Small

Imagine you just watched your favorite sports team win a championship or witnessed a Golden Buzzer performance of a lifetime on The Voice. Wouldn't it be weird as hell if they didn't celebrate that accomplishment?

Now, think of this on a smaller scale—like getting a small $.50 raise or landing your first online sale. Isn't that something worth recognizing too?

You'd think that having any type of win, whether small or big, would be cause for some type of celebration.

However, when you're wired like I am, a lot of these small wins gets shoved to the side because there are bigger mountains to climb.

If you listened to last week's part one of this two-part episode series, you know the blessing and the curse that comes with being a mountain climber.

It's great to constantly chase becoming the best version of yourself, but at the same time, you can't lose sight of life in between the mountains.

Part two of this Climbing Mountains & Popping Bottles series is all about celebrating W's (wins), no matter how big or small they are.

The L's From Not Acknowledging W's

I've mentioned this in the past, but back in April 2016, I had a life-changing speaking opportunity at Creative South Conference.

It was the second talk I had ever given—opening for a Draplin keynote in front of a packed Springer Opera House of around 800 creative souls.

This was by far the biggest thing I've ever done. I came prepared and absolutely crushed it, which resulted in an overwhelming standing ovation.

I proceeded to go backstage, take a shot of Jameson to calm my nerves, then party the last night away.

I'm bringing this up because this talk exploded my creative career —yet I can barely remember it.

My biggest regret is failing to make time to be alone and reflect on it. Instead, I spent the next day hungover on my flight home working on an online presentation I was giving later that week.

While my full talk is on my YouTube Channel, I've still never been able to fully recreate that moment to soak up and appreciate.

Avoiding the L's

This is the driving catalyst for why I'm writing this today.

The message I'm trying to hammer in your head? You gotta pop bottles and acknowledge when good shit happens in your life.

From my experience, when you constantly ignore when things go right in your life, you make it easier to get wrapped up in negativity when taking an L (loss).

Not acknowledging wins:

  • leads to burnout because nothing is ever good enough
  • increases the odds of falling victim to comparison
  • strengthens the inner critic's voice
    Let's pivot into how we can avoid these atrocious, negative scenarios with two simple yet effective action steps.

2 Ways to Celebrate W's

Action Step #1: Acknowledge Them (duh)
This is pretty self-explanatory, and I assume you saw this coming.

Popping bottles is just a fancy metaphor for celebrating wins. Celebrating wins is just a more extravagant word for acknowledging the good things in your life.

If you're not going to figuratively or literally pop bottles to celebrate, the least you could do is acknowledge those good things.

From now on, it doesn't matter if I crush another speaking gig, celebrate a podcast download milestone, or pay off a small debt, all scenarios get acknowledged and/or celebrated by some form of:

  • ordering pizza or having a glass of wine with my wife (not so much these days with my low carb, intermittent fasting lifestyle)
  • doing a stupid ass little dance with my son Little Scotty the Third
  • writing down at least one thing I'm grateful for each day in my Creative Grind planner
  • sharing the win with my family in The Perspective-Collective Private Facebook Group
  • texting my parents/best friends or posting it in my Slack Mastermind Group
  • giving myself the day off to reflect or unplug (need to implement this one more)

Yes, all of these are minor things and most don't require any form of blowing cheddar.

More importantly, they allow me to press pause, appreciate the moment, and celebrate with other people.

Acknowledging W's helps you time stamp these milestones in your noggin, so you can easily go back and relive that moment.

THE CHALLENGE: Recognize your top win of the day by using one of my tactics or coming up with your own. Bonus points for taking a screenshot and sharing with me on your Instagram Stories.

Action Step #2. Hoard Your Victories
This tactic has been a lifesaver for me!

Some brief context: around the end of 2017, I was starting to slip into a depressed funk.

People were posting their Instagram Top 9's, and it felt like everyone:

  • created doper work than I did
  • accomplished bigger goals than I did
  • made more money than I did
  • lived a bigger, more perfect life than I did

The inner critic was beating me down and convincing me that I was a worthless turd.

The thing that snapped me back to reality was a little something I started doing at the beginning of February that year called Hoarding My Victories.

I had recently pulled myself out of another depressed funk, which you can hear all about back in episode 25: Dealing With Creative Funks & Feeling Invisible. I don't know what inspired me to do this, but I started a little running tasklist in my Wunderlist App called Good Things in 2017.

I wrote any type of positive thing that happened to me in this list.

Most of my accomplishments were small like speaking to my mom's small women's group on "How to be Resourceful & Exercise At Home When You're Over the Age of 50."

Other things I listed were huge—like selling out 400 Deneen Pottery UFO Cat mugs in under 25 minutes.

Looking back on this list of accomplishments snapped me out of my funk.

Hoarding my victories showed me that I did a lot of cool shit that year I should be proud of. It also reminded me I'm running my own race at my own pace like as mentioned back in episode 132.

I've since revisited and marked wins from 2016 to and kept this hoarding momentum going in 2018 and 2019.

Be a Wannabe Champagne Papi
To summarize this series, life is short. Be ambitious, never settle, and squeeze as much juice out of your limited existence as you can.

At the same time, don't be afraid to be a wannabe Champagne Papi and pop a bottle or two in between climbing those mountains.

Celebrate and hoard those W's. A win's a win and deserves to be acknowledged.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Aug 07 2019

19mins

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Smart Hustle & Chuck Norris (Climb Mountains & Pop Bottles Series Pt. 1/2)

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The Blessing & Curse of the Mountain Climbing "What's Next" Mentality

Back in episode 56, my brother Tony Diaz of Industry Print Shop shared his inspiring story of how he went from being a punk rocker in a band on the Warped Tour to starting one of the most successful print shops in the U.S.

He talked about his mentality of "climbing mountains." Whenever he accomplished his main mission, he immediately set his sights on an even bigger target.

Ya, it was cool that he accomplished something like being on the Warped Tour, but what's next?

You know the phrase, "There are two sides to every coin?" To me, to be able to climb mountains and relentlessly pursue the next big accomplishment is no doubt a blessing. At the same time, it's a curse.

The Blessing

The mountain-climbing business is a blessing as it enables you to:

  1. Tap into your potential.
  2. Cultivate a killer work ethic.

Not gonna lie, I naturally gravitate towards people who operate in this fashion and love to observe them.

I've learned that these mountain climbers never settle—they're hungry, focused, inspired, and always pursuing the next peak to tame.

They see the world through a different lens.

Their pupils are glued straight ahead and upward. There's no time to break their gaze by looking down or behind them.

Like a kid driven to dig out the prize buried in the bottom of a 90's cereal box, nothing will distract them from getting that prize.

Does this sound like you or anyone you know?

How to Know if You're a Mountain Climber Checklist

You're a mountain climber if you:

  • realize that life is short and you have to take matters into your own hands.
  • have accepted that no one is going to deliver your dream to your front door like a fresh and hot pizza from your favorite local joint.
  • welcome adversity and use failure as your fuel.
  • aren't afraid to kick your own ass and show up when it's not convenient.

Doesn't this sound like a fucking glorious modern-day creative Chuck Norris lifestyle?

How could this mindset be any other than a blessing?

If you haven't guessed it by now, I'm a mountain climber.

Trust me when I say this roundhouse kick approach to your creative grind comes with a cost.

The Curse

Seduced by "Success" & Blinded by Comparison

I transformed into a mountain climber when I got a little taste of what I thought was "success" back around 2013/2014.

I became tunnel-visioned and borderline-obsessed with my side hustle when:

  • My artwork started gaining traction on Instagram.
  • Internet people started following my art and sending me praise.
  • People started to pay me for my work.
  • I'd get asked to speak or teach at big creative conferences.

While cool shit was happening in my life, the comparison trap made it impossible to appreciate any progress I made during my climb.

I was convinced that I had gotten such a late start to the game compared to my creative peers and idols.

This eliminated my need to live in the moment and soak up wins, whether big or small.

What was the point when someone else had more followers, bigger clients, or bigger keynotes on bigger stages?

I couldn't appreciate what I had or was doing because I needed more—I was too focused on "what's next."

I thought being obsessive about climbing bigger and better mountains was the key to surpassing all these people.

The "Hustle Culture" Syndrome

Another downside to this "what's next" mentality is becoming jaded by the "Hustle Culture." You begin to believe that you have burn the candle at both ends to advance.

To ascend and dominate the next mountain, you sign your permission slip to lose sleep by working early and grinding hard late into the night.

You tell yourself it's okay to eat shitty for convenience, skip the gym, and blow off people (even loved ones) because you begin to think these things are distractions.

Next thing you know: you're burnt out, feeling like shit, have zero energy, and have no support.

Working Smarter + Self-Awareness = Smart Hustle

By all means, work your ass off. Don't let anyone tell you can't climb a mountain, as I'm all about going against the grain and making shit happen for yourself.

However, I've learned this lesson the hard way. I've gone through burnout, ruined relationships, and hating the way I felt when looking in the mirror.

Five years into my side hustle, I'm still a constant work-in-progress.

My failures have taught me that there can be a beautiful balance of working hard and not working at all.

"Cool" vs. "Not Cool"

To find this beautiful balance, I think it's important to establish "cool" vs. "not cool" scenarios.

Hitting a big milestone is "cool", but's it's more "cool" to have people in your corner to celebrate with (more on that in part two of this series).

I understand that, once in a while, you may have to do an all-nighter to hit a deadline...but accepting this as the norm is "not cool."

What's "cool" is getting sleep, taking care of your mental, physical, and even spiritual being to have the energy to work smarter, not harder.

What's "not cool" is digging yourself an early grave because you work non-stop with no light at the end of the tunnel.

What's "cool" is learning how to take breaks, delegating the non-essential, disconnecting, and having hobbies that let you recharge and refuel your inspiration tank.

If you're a mountain climber like me, these "cool" areas tend to be our biggest struggles.

This is why I've been implementing a week off from the podcast every seven weeks, so I can inject reoccurring lights at the end of the tunnel.

I'm still early into this, but it's already helped immensely. I'm not feeling as overwhelmed, and I give myself a well-deserved day off.

Be Cooler Than Chuck Norris

Yes, Chuck Norris is cool. He has his own genre of jokes, and even though the dude is almost 80, he can still kick almost anyone's ass.

However, what's cooler than being a modern-day creative Chuck Norris is kicking ass on your creative grind while still being able to see the bigger picture: the importance of health and relationships.

What I'm really trying to say is, when you're climbing mountains, don't forget to look down and live in the in-between moments.

Don't let life pass you by because you're too focused on "what's next." You can have your cake and eat it too with some "Smart Hustle."

Stick with me as Part 2 is all about popping bottles and learning how to celebrate all W's, big and small.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Jul 31 2019

21mins

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iTunes Ratings

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One of the Best!

By MariaTosti - Jan 09 2020
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This is one of the best podcasts out there. It's genuine, it's so inspiring! Tons of value packed in. If you want to learn something new, enhance your social media, or connect with another creative, Scotty R has it all. Recent interview with Dina R was full of value and a lot of fun to listen to. Never a boring duo! I hope she's a repeat guest for sure. Share this one with your friends people! It's a gem.

I’m super late. But this is sick.

By K.Wavy47 - Nov 23 2019
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Only 3 episodes in, I’m gonna binge the hell outta this