Cover image of The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting
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Business
Education

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

Updated 3 days ago

Business
Education
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Advanced Marketing and Sales Techniques for Savvy Business Owners

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Advanced Marketing and Sales Techniques for Savvy Business Owners

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15 Ratings
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Warning: DO NOT skip ahead!

By B. Reilly: Creative - Mar 06 2019
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Waaaaay too many direct marketing and copywriting podcasts waste the first 30% of their show (and your time) talking about everything BUT the tactics that can improve your work. So you skip and skip... and skip. But Pete gets right to business. Right off the bat, he shares actionable ideas and inspiration to elevate your work. Skip forward even 10 seconds, and you're guaranteed to miss out. And with most episodes clocking in under 15 minutes, there's NO time to waste once you hit play!

Great Tips on Marketing

By Mkm2019 - Sep 29 2015
Read more
I’m enjoying listening to Pete’s insights on business and marketing.

iTunes Ratings

15 Ratings
Average Ratings
14
0
0
1
0

Warning: DO NOT skip ahead!

By B. Reilly: Creative - Mar 06 2019
Read more
Waaaaay too many direct marketing and copywriting podcasts waste the first 30% of their show (and your time) talking about everything BUT the tactics that can improve your work. So you skip and skip... and skip. But Pete gets right to business. Right off the bat, he shares actionable ideas and inspiration to elevate your work. Skip forward even 10 seconds, and you're guaranteed to miss out. And with most episodes clocking in under 15 minutes, there's NO time to waste once you hit play!

Great Tips on Marketing

By Mkm2019 - Sep 29 2015
Read more
I’m enjoying listening to Pete’s insights on business and marketing.

Listen to:

Cover image of The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

Updated 3 days ago

Read more

Advanced Marketing and Sales Techniques for Savvy Business Owners

PGS 168: How to Get Better At Persuasion Almost Instantly

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On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?)

I brought this up in my facebook group the other day and I got plenty of positive feedback… one guy even said it was the best advice he ever got… so I go a bit deeper into this today, because it’s such a big lesson and has made a big impact on many who have heard it and took the advice on board.

Listen in and discover…

  • It’s not easy, but if you practice this one thing each day you will get better at persuasion… and you’ll be a better human too

  • A way of thinking that lets you see what’s really going on… gives you perfect 20/20 vision … you’ll never see through rose-coloured glasses again

  • How to be more understanding with other people’s stuff-ups and idiosyncrasies … however, keep a look out for patterns of self-sabotage and if you spot them in others, do this one thing I recommend

  • The ‘old guy on the train with two out of control kids’ story… and how it rams home a powerful lesson when dealing with others

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jun 21 2019

17mins

Play

PGS 132: The Money is Made BEFORE You Write a Word of Copy

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A real pragmatic show this week as I share the 7 steps I go through before writing my copy. It’s these steps that lead to the BIG IDEA! These steps that lets you come up with an irresistible offer. These steps that almost insure your headlines get attention in a cluttered marketplace.

And it’s these steps many ignore because they are too damn eager to write the promotion, so they race on through the prep work. BIG mistake.

Listen in and discover…

  • Why every marketing campaign and every promotion starts with step #1… not doing this step brings you undone and kills your promotion right from the start
  • We’ve all heard to turn benefits into features… yet there is one more thing you should do so your copy drips with emotions
  • The reason why my 7th step is writing the headline… and the compelling reasons why I don’t write my headline first like many folks tell you to do
  • The objection dilemma and how to overcome every objection you will ever encounter
  • How to come up with outrageous offers few people can resist… PLUS an example of an offline promotion containing an irresistible offer you can easily adapt online
  • Secrets of writing emotionally charged copy… see the simple exercise that puts these words and phrases at your fingertips
  • PLUS way too much to mention here.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

May 07 2018

25mins

Play

PGS 151: 3 Simple Words That Increase Sales

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On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new your audience maybe unfamiliar with.

Listen in and discover…

  • The 3 magic words that make you more sales… once you understand these words and internalise them you’ll never think the same way again
  • The copy click that makes the unfamiliar easily understood and recognised… confused prospects don’t buy and this click removes any confusion so your prospects quickly see the importance of your product
  • What you must do when selling something new… do this and make more sales
  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Dec 05 2018

9mins

Play

PGS 165: How to Create a Winning Persuasive Attitude (Part 1)

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Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become a true player. Plus, what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

This is a big subject so I’ve split this into two shows… so this is part one.

Listen in and discover…

  • How to build unshakeable confidence that attracts an audience like moths to a candle … see the simple mantra understood by all top influencers that puts steel in your backbone and instils an aura of self-assurance others will notice (and crave for themselves)
  • The 15 word quote by Helen Keller that fires up your persuasion powers… this gives your audience a clear compelling reason to buy into your story and to listen to you while ignoring others
  • Why giving out ‘participation medals’ should get banned immediately and why this kind of thinking robs you of your persuasion super powers… this ‘everyone wins’ philosophy is the exact opposite of how persuasion players think and behave

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 13 2019

16mins

Play

PGS 145: A Simple Way to Get Your Customers Addicted to Your Product or Service

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On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to buy more and buy more often, then listen in and discover…

  • The one buying trigger we’re all susceptible to… and how to harness this trigger to create a buying frenzy in your business

  • The best customer for your new offer… so obvious, yet so often overlooked

  • How collectibles induce the desire to own… effectively getting customers back time and time again

  • A classic example of how Coles supermarket is applying this strategy… and how it even hooked this humble Wizard into buying more often (for a little while anyway)

  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Aug 17 2018

14mins

Play

PGS 136: The Wizard’s Guide to Powerful Positioning

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This week’s show is all about YOU (your favourite subject). This should please you. More importantly, it’s about how to make yourself irresistible to your chosen audience.

So relax, settle back and listen in and discover…

  • What you don’t know can hurt you when it comes to positioning… see why knowing half the info lands you in trouble 
  • The one absolute truth of human psychology that lets you overcome your fear of self-promotion 
  • How to connect at a deeper level with your audience with one simple story 
  • Why admitting flaws is such a powerful connection tool… PLUS see how many get this wrong and end up repelling the audience they so desperately want to attract 
  • What goat testicles, erectile dysfunction, and a rogue salesman from the 1930’s have in common… and why knowing this gives you the ultimate power to persuade 
  • The one thing movies leave out that makes them so popular and entertaining… and you must do the same if you want to build, inspire and grow a tribe of passionate fans 
  • The Guru Greed Game and how to avoid this insidious condition 
  • PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 31 2018

17mins

Play

PGS 127: How to Make More Money With Less Leads

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Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception.

So my special guest is John Blake, who helps business owners convert more sales from the leads they get. His approach is unique, that’s why I got him on the show.

Listen in and discover…

  • Two reasons we do not have guests on the show and why I made the exception

  • How to maximise the profit potential of every lead you get

  • Kennedy’s ‘Sales Prevention Department’ and how to stamp out this insidious sales-hurdle from your business

  • From first enquiry right up until the sale… see the steps John takes to ensure maximum sales

  • How to make more money without spending more on marketing

  • Plus, you know, simply loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

Mar 08 2018

30mins

Play

PGS 154: How to STOP Being a Slave to Your Emotions

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Today’s show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you’re not reacting to everything in your life with an emotional response.

It’s a deep subject… and we haven’t got time to do it justice… but I’ve got a couple of good points for you to consider.

Listen in and discover…

  • The insidious age-regressing epidemic that’s sweeping the planet… see what you can do to stop being infected
  • The BIG breakthrough that stops you from reacting emotionally to every situation… hint… the situation you’re experiencing has no meaning until you attach a meaning to it (this is deep but a big one so don’t miss it)
  • Before you react do this one thing … this could save you lots of grief and anguish and only takes a minute of your time
  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jan 22 2019

11mins

Play

PGS 157: Confused Prospects Don’t Buy

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Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell.

So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more sales.

Listen in and discover…

  • One of the biggest copy flaws that sabotages sales… plus an easy fix to follow
  • Why getting clever in your copy seldom works… and what you should do instead
  • How to get instant clarity in the mind of your readers… plus numerous examples
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 18 2019

11mins

Play

PGS 146: What’s Working Now (Facebook Ads)

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On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal prospect.

Usually, I don’t let my producer Tamra Forde talk too much on the show. I’ve got to keep her in check. That’s because when Tam starts talking, she just can’t stop. But seeing as Tam spends her life creating Facebook ads, I let her take the reins and reveal some exciting stuff. Plus there’s a good dose of me as well.

Listen in and discover…

  • The Frank Kern method of engagement… and why it’s so damn effective at building trust and for building his credibility

  • The biggest mistake many marketers make with their ‘top of funnel’ messages… get the instant fix so you avoid this insidious and costly blunder

  • Never let the fear of technology stop you from making money in this brave new world… see why understanding the psychology behind the technology is where the real money is

  • Why long-form Facebook ads are working so damn well… and the critical element that must be included in all long form ads

  • Attack of the killer bots… an exciting new twist when it comes to building the relationship with your audience

  • Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Sep 05 2018

22mins

Play

PGS 131: Are You Chasing Success or Validation?

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Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank.

Listen in and discover…

  • How chasing validation from peers could severely limit the amount of money you make
  • Why filling your facebook group with Gurus isn’t such a bright idea
  • What ‘pissing in your pocket’ means and how to avoid this insipid behaviour
  • Instead of playing other people’s games, try this one thing instead
  • Plus, lots of little gold nuggets sprinkled like confetti through the show.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

Apr 23 2018

19mins

Play

PGS 153: Make Them Squirm & Make More Money

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Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever, I’m going to do something different. I’m going to spare you the watered-down Ra-Ra, quasi-motivational shit you see all over social media.

Instead, I talk about sales and how to make more sales more often by honestly and ethically targeting your prospect’s pain.

Listen in and discover…

  • A sure-fire tip to get better open rates for your emails, more engagement on your social media posts, and more sales… works in all media and all formats including text, video and or audio

  • How to make your market squirm and get them thanking you with their dollars… sounds nasty but it’s not (in fact, it’s the exact opposite)

  • The simple Problem/Aggravate The Problem/Solve The Problem copy formula … plus the easy ‘add’ to this formula that boosts its effectiveness tenfold

  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jan 09 2019

10mins

Play

PGS 137: Mitch Miller Meets The Wizard

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This week’s show is all about finding your voice and building a tribe of raving fans who hang on your every word. And I brought in a special guest to give me his take on this important subject.

From humble (and sometimes shocking) beginnings, Mitch Miller has carved out a big audience who hang on his every word. So even though I said no more guests on the show, I made an exception this week with Mitch. That’s because when it comes to persuasion, Mitch has a unique and profitable style that works.

There was no plan with this interview. No notes. We just sat down and discussed what it takes to build a tribe of excited fans. I enjoyed this one. You will too.

So listen in and discover…

  • The authenticity trap … the mistake many people make when it comes to authenticity and how this flaw repels your chosen audience faster than a politician breaks an election promise

  • The Tee-Shirt content test… see what it is and how this forces you to create audience-focused content that attracts, engages, and ultimately sells

  • How to become untouchable in your marketplace… the core truth that lets you stand out and above those who wish to bring you down

  • A simple way to monetise your personal brand… so easy to do once you’ve built your tribe

  • How to make money by giving it all away… a shocking new concept of Mitch’s enrages info-marketers yet delights his fans

  • The biggest mistake Mitch made when starting out… and I see this same mistake repeated every day on social media

  • The one thing you must guard at all costs… not doing so shatters the sacred bond you’ve built with your audience

  • PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jun 06 2018

34mins

Play

GS 166: How to Create a Winning Persuasive Attitude (Part 2)

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Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

Listen in and discover…

  • The worst guilt you can ever feel and why this robs you of your persuasion powers… hear Ayn Rand’s 9-word quote that sums this up perfectly
  • A day in the life of Pavlov’s dog… and why you must resist this insidious behaviour
  • Do this one thing to insure you never finish what you start… yet this is what many people do and it’s a real dream-killer (see what to do instead)
  • Dan Kennedy’s Millionaire Mindset… 6 powerful ways to think like a millionaire

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 23 2019

20mins

Play

PGS 134: 2 Part Copy Connection Formula

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This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the formula sells them.

So settle back and listen in and discover…

  • The Enemy in Common Click and why it’s so damn powerful at connecting with your audience at a raw emotional level. (Also, see the one thing you must include in this click to maximise its effectiveness.)
  • The Headline Template I Used When Writing a Sales Letter For Matt Fury … try it out for yourself and don’t forget to thank me.
  • Two Easy Headlines Templates that grab the attention of your audience (it’s like waving a red flag in front of a bull).
  • Why Everyone’s Grass Looks Greener from your side of the fence and how to use this simple fact to ramp up your sales.
  • A Side Lesson if Your Selling Improvement … do this one thing instead and watch your sales soar.
  • PLUS a plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

May 16 2018

12mins

Play

PGS 164: The Missing Word of Persuasion

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Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience.

Listen in and discover…

  • Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection with your audience… and what you should look for instead
  • What great copy is NOT… yet many take this path and wonder why their promotions fail
  • The missing word of persuasion that connects, persuades and ultimately sells… without this word it won’t matter how many copy strategies you know, how many clicks on the dial you’ve got; you’ll never have true success with your promotions.
  • 3 questions to ask of any copy piece to insure your copy connects at a deep, emotional level… this is an awesome checklist to use on any of your copy pieces
  • A simple lesson on human psychology…

PLUS so much more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Apr 26 2019

16mins

Play

PGS 147: The 5 Magnetic Elements to Building Your Tribe (Part 1)

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On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans.

And on this week’s show, I reveal what those 5 elements are, but more importantly, actionable techniques you can use to instil these elements in your marketing messages.

Listen in and discover…

  • The number 1 thing to sell when building a tribe… and no it’s not a product, or service, or any kind of advice
  • What methamphetamines, Zombies, and my addiction to fiction writing have in common… I’m sure there’s a lesson here, but you may have to think to find it
  • A BIG mistake most people make when it comes to creating stories that sell… and the simple way to correct this blunder so your stories connect, inspire, and ultimately persuade.
  • The worst feeling your prospects could ever experience… and how to cure their affliction fast (this creates a deeply ingrained, unshakeable bond with your tribe)
  • How to take your prospects from pain to pleasure… and the exact templates to use in your copy to remove their pain
  • Plus plenty more… every minute packed with a lesson!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Oct 01 2018

17mins

Play

PGS 133: The Money is Made BEFORE You Write a Word of Copy (Part 2)

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On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement.

Listen in and discover…

  • How to create irresistible offers so tempting, your audience is incapable to resist! (You get to see what your audience secretly craves above all else… and why your offers must target and satisfy this selfish craving.)

  • Watch your language! (I reveal how one word can kill your offer… and I give you an example from a recent Power Call of a “one-word sales killer” plus the easy fix that solved the problem.)

  • Tell-Tale signs your audience doesn’t believe you… and what you must do to suppress their fears so they buy without any nagging doubts or hesitation.

  • The elephant in the room that STOPS sales and how to quickly and easily overcome it.

  • Dan’s Kennedy’s advice to me back in 2001 that doubled my sales and how you can easily apply this same advice to ramp up your offers! (I’ve applied this advice to dozens of different promotions in all kinds of industries and professions with great success… now it’s your turn!)

  • The number one question all Biz Op prospects want you to answer before they part with their hard earned money. See what this question is, but also how to turn this negative into a believable reason why they should buy and buy now. (This one tip alone is worth a fortune to the right person.)

  • PLUS a whole lot more to satisfy your appetite.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. By the way, on the show, I mentioned a 2-page Cheat Sheet that contains my 7 steps. To get it, simply email me at pete@petegodfrey.com

No opt in. Just send me an email and ask for the Cheat Sheet and I’ll send it your way.

May 10 2018

18mins

Play

PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it

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Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse.

As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling so we can lead successful and fulfilling lives.

Listen in and discover…

  • How to inject urgency into your copy so your prospects buy now not later… and why you should include urgency right from the start to create an overwhelming desire to buy
  • 2 FOMO inducing elements to include when selling any kind of seminar, retreat or event… so simple yet absolutely effective
  • The copy click that gets undecided buyers buying… use this one towards the end of your sales presentation for maximum effect
  • How to rid yourself from ever feeling like your missing out… 3 steps to creating your own fulfilling life, without ever wondering, or even considering, what everyone else is doing
  • Plus so much more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 08 2019

18mins

Play

PGS 144: The One Thing That Gets Favours Granted

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Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws … and how to apply this law in your copy (and in life) so people want to help you, so people take you up on your offer.

Listen in and discover…

  • One thing many folks forget when they are selling… ignoring this advice reduces sales
  • The number one motivator of all human action … and why knowing this makes persuading others so much easier
  • What never to do when asking favours… doing so sets up a barrier between you and the person you wish to persuade
  • How to motivate people to grant you favours… just focus on this one simple thing
  • The real question people are silently asking of you… knowing this gives you a clear advantage when it comes time to persuade
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

Aug 07 2018

16mins

Play

PGS 174: 3 Instant Rapport-Building Hacks

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We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too.

Listen in and discover…

  • The one thing your audience secretly craves from you (give it to them to build instant rapport)… this puts you on the same page as your audience, like you’re a trusted confidante who understands their lives
  • 4 critical things to know about your market… and how this gives you an unfair advantage when it comes to building rapport and bonding with your audience
  • Share these two things with your audience to create instant connection… so easy to do yet so thoroughly effective
  • The number one trait you must possess to persuade any audience… without it, your attempts at persuasion fall flat, and your persuasion powers remain weak and unfocused

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Nov 15 2019

15mins

Play

PGS 173: Gary Halbert the Master of the BIG Idea

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On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.

Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.

Listen in and discover…

  • A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible
  • The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation
  • Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind
  • How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Oct 15 2019

19mins

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PGS 172: Facebook Ad Hacks That Get You More Clicks

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Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text.

Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks.

Listen in and discover…

  • Joe Sugarman’s advice on how to write captivating leads… so simple yet extremely effective
  • The book that solves your lead writing problems… and it doesn’t cost an arm or a leg
  • Ad agency owner’s advice on how to prosper with the changes in facebook ads… see her simple approach to creating winning ads

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Oct 02 2019

22mins

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PGS 171: Why Your Swipe-File is Just The Start

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We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show.

Listen in and discover…

  • My Master File principle… and why this almost guarantees you a winning promotion
  • 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion
  • The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Sep 12 2019

18mins

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PGS 170: 7 Must Read Life Books For Entrepreneurs

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On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly.

Listen in and discover…

  • If you’re at a crossroads in your life this is the book to get… makes you realise it’s never too late to change and if you’ve got the energy and will you can reinvent yourself and your circumstances any time you please
  • Age-old wisdom packaged to suit today’s world… and how this book has caused outrage and scorn from the politically-correct, easily-offended crowd
  • 2 books that help you think clearly and see what’s really important… and the one critical chapter that explains exactly why over-sharing and being too ‘authentic’ ruins your reputation
  • How not doing your work takes more work than actually doing it … see the book that helps you banish procrastination so you lead a productive, purposed-filled life
  • The book that shows you how to get through tough times… and come back even stronger

PLUS loads more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Sep 04 2019

13mins

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PGS 169: 10 Must Read Copywriting Books

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On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief.

And sure, I’ve left out many and some will find fault in my list (yeah, some people are like that), however these 10 books have stood the test of time… and… the info they reveal is 100% applicable to today’s fast changing world.

Listen in and discover…

  • A big mistake many make with facebook ads… and the 50-year-old book that fixes this problem
  • The 100-year-old copywriting book that gives you the core essence of Direct Response Copywriting… and it’s freely available all over the web
  • A hard to find book from the man who invented monthly membership marketing reveals great lessons for modern-day marketers

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Aug 27 2019

22mins

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PGS 168: How to Get Better At Persuasion Almost Instantly

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On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good thing right?)

I brought this up in my facebook group the other day and I got plenty of positive feedback… one guy even said it was the best advice he ever got… so I go a bit deeper into this today, because it’s such a big lesson and has made a big impact on many who have heard it and took the advice on board.

Listen in and discover…

  • It’s not easy, but if you practice this one thing each day you will get better at persuasion… and you’ll be a better human too

  • A way of thinking that lets you see what’s really going on… gives you perfect 20/20 vision … you’ll never see through rose-coloured glasses again

  • How to be more understanding with other people’s stuff-ups and idiosyncrasies … however, keep a look out for patterns of self-sabotage and if you spot them in others, do this one thing I recommend

  • The ‘old guy on the train with two out of control kids’ story… and how it rams home a powerful lesson when dealing with others

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jun 21 2019

17mins

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PGS 167: Persuasion Lessons From the Aussie Election

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Australia recently had a federal election. It was an emotional election on many levels with emotions running on high (a perfect time to observe and record what’s going down and how people think and act).

On today’s show, I reveal two big persuasion lessons I observed from the recent election.

Listen in and discover…

  • What caused such heated debates over this election? The answer may surprise and enlighten you

  • A quote from George Bush gives us a great reminder of what’s really important… if you haven’t got this straight it really doesn’t matter who wins an election

  • The only time persuasion works… yet most people do the exact opposite and wonder why folks don’t want to hear their words of wisdom

  • Why no one ever wins an argument… and what you should do instead

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jun 04 2019

14mins

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GS 166: How to Create a Winning Persuasive Attitude (Part 2)

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Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

Listen in and discover…

  • The worst guilt you can ever feel and why this robs you of your persuasion powers… hear Ayn Rand’s 9-word quote that sums this up perfectly
  • A day in the life of Pavlov’s dog… and why you must resist this insidious behaviour
  • Do this one thing to insure you never finish what you start… yet this is what many people do and it’s a real dream-killer (see what to do instead)
  • Dan Kennedy’s Millionaire Mindset… 6 powerful ways to think like a millionaire

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my Facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 23 2019

20mins

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PGS 165: How to Create a Winning Persuasive Attitude (Part 1)

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Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a true Persuasion Player. I show you what attitudes and characteristics you must nurture to become a true player. Plus, what behaviours rob you of your persuasion powers and why you should avoid them like the plague.

This is a big subject so I’ve split this into two shows… so this is part one.

Listen in and discover…

  • How to build unshakeable confidence that attracts an audience like moths to a candle … see the simple mantra understood by all top influencers that puts steel in your backbone and instils an aura of self-assurance others will notice (and crave for themselves)
  • The 15 word quote by Helen Keller that fires up your persuasion powers… this gives your audience a clear compelling reason to buy into your story and to listen to you while ignoring others
  • Why giving out ‘participation medals’ should get banned immediately and why this kind of thinking robs you of your persuasion super powers… this ‘everyone wins’ philosophy is the exact opposite of how persuasion players think and behave

PLUS plenty more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

May 13 2019

16mins

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PGS 164: The Missing Word of Persuasion

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Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience.

Listen in and discover…

  • Why looking for copywriting tricks, hacks and techniques is not the way to build trust and connection with your audience… and what you should look for instead
  • What great copy is NOT… yet many take this path and wonder why their promotions fail
  • The missing word of persuasion that connects, persuades and ultimately sells… without this word it won’t matter how many copy strategies you know, how many clicks on the dial you’ve got; you’ll never have true success with your promotions.
  • 3 questions to ask of any copy piece to insure your copy connects at a deep, emotional level… this is an awesome checklist to use on any of your copy pieces
  • A simple lesson on human psychology…

PLUS so much more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Apr 26 2019

16mins

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GS 163: The Missing Piece of The Success Equation Puzzle

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On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems.

Yet armed with this one thing you’ll be able to achieve more than you ever thought possible.

Listen in and discover…

  • An old saying that holds the key to getting what you want… however there’s a caveat that I fully explain
  • The ancient Chinese secret to getting things done… and why this makes them so damn powerful
  • How the advice I received from an old mentor can stop you revealing too much on social media… and why this is so important for your wealth, health and peace of mind
  • Why getting rich quick might not be the best option… see how most millionaires make their fortunes which goes against everything the ‘want it now’ brigade hate
  • Another old saying that makes sure you never go hungry… in fact you’ll thrive

PLUS so much more.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Apr 11 2019

11mins

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PGS 162: The Godfather’s Charisma Secret That Builds Loyalty & Devotion

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The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it’s only a part of the story.

That’s because Vito understood human psychology. He cultivated a simple behaviour that built his influence and power and that insured loyalty and devotion. And it had nothing to do with threats, violence or intimidation.

On this week’s show you’ll discover what this simple behaviour is, and how to use it so you build your authority, influence and power.

Listen in and discover…

  • The one kind of bank you can really bank on… pays great interest too

  • Vito Corleone’s famous quote that reaps big rewards… patience is the key with this one

  • How to apply the Godfather’s charisma secret that builds loyalty and devotion… simple to do yet highly effective

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Apr 03 2019

19mins

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PGS 161: Wizard on Wealth

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One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all those nasty things that can derail us and what we can do to defeat them.

Like a Wizard peering into a crystal ball, you too can accurately predict your future earnings. Your actions, thoughts and behaviours of today determine what you reap in the future.

So on today’s show, I share 3 Wizard on Wealth nuggets that became popular…

You’ll discover…

  • Take this attitude to boost your finances… it’s a hard-line approach but thoroughly worth it if you want to accumulate wealth
  • A simple ritual that almost guarantees you make more money… this is a fundamental success secret to use in all areas of your life, not just wealth accumulation
  • 3 synergistic traits that work together to attract money into your life… do not ignore even one of them… their power comes from working together… this creates an unstoppable wealth attraction force in your life

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Mar 22 2019

19mins

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PGS 160: (Part 2) 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members

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Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas.

This week I finish off this membership series with the third and fourth area to focus on in your membership. It’s these final two areas where the big money is made. So listen up and take some notes.

You’ll discover…

  • The one thing you must encourage to keep the loyal support of your members… see the Tom Sawyer effect in action

  • 2 things that ensure your members stick around… done right, your members won’t go anywhere; month after month they’ll stick around to hear your words of wisdom

  • A simple add-on that boosts your sales to current members… this is an overlooked area that many miss that slashes their profits

  • The longer they stay, the longer they pay… see what Dan Kennedy says is “the best retention strategy by far”

  • The psychology of ascension… this is where the real money is made

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Mar 12 2019

23mins

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PGS 159: 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members (Part 1)

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Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on.

Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more hit and miss.)

Anyway, this is an important subject. So I’ve split this one up into two shows. Part two is next week.

For now, listen in and discover…

  • The 4 critical areas to focus on to make more money and to have happier members… each area is linked and forms a solid, almost unbreakable chain

  • An important, yet overlooked fact about free trials to your membership… ignore this fact at your peril (yet many do with disastrous results)

  • How to make your new members feel special and more likely to stay… so easy to do yet so few do it

  • Embrace your uniqueness to build your own tribe of raving fans … this is the ultimate connection secret, and creates a real bond between you and your members

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Mar 04 2019

18mins

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PGS 158: How to Make Your Membership Group Stick

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If you run any kind of membership, then you’ll want to listen to today’s show right now. That’s because today, I give you the critical elements to include inside your group so your members stay, pay and sing your praises.

I’ve helped hundreds of my members over the years launch some kind of membership. I’ve even done membership for bricks and mortar businesses, like Naturopaths and Day Spas.

But on today’s show, I’m gonna focus on the info-marketing biz, the guru biz, where each month your members automatically pay you to supply them information.

Listen in and discover…

  • The critical mistake most people make with their groups and how to avoid it… (Hint: Less is more)
  • What your members are really buying… it’s probably not what you think
  • 13 essential elements to share with your members… do not leave even one out
  • How to teach without boring your audience… no one likes a preacher so do this instead

And way too much to mention.

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 25 2019

21mins

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PGS 157: Confused Prospects Don’t Buy

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Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell.

So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more sales.

Listen in and discover…

  • One of the biggest copy flaws that sabotages sales… plus an easy fix to follow
  • Why getting clever in your copy seldom works… and what you should do instead
  • How to get instant clarity in the mind of your readers… plus numerous examples
  • Plus plenty more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 18 2019

11mins

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PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it

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Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse.

As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling so we can lead successful and fulfilling lives.

Listen in and discover…

  • How to inject urgency into your copy so your prospects buy now not later… and why you should include urgency right from the start to create an overwhelming desire to buy
  • 2 FOMO inducing elements to include when selling any kind of seminar, retreat or event… so simple yet absolutely effective
  • The copy click that gets undecided buyers buying… use this one towards the end of your sales presentation for maximum effect
  • How to rid yourself from ever feeling like your missing out… 3 steps to creating your own fulfilling life, without ever wondering, or even considering, what everyone else is doing
  • Plus so much more!

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Feb 08 2019

18mins

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PGS 155: The Forbidden Remix of the Collier Principle

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I’ve called today’s show: “The Forbidden Remix of the Collier Principle.”

That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really ramps up the power of Collier’s teachings. However, some folks may find it unpleasant, and they’ll never use it.

Listen in and discover…

  • 2 Collier principles that instantly connect with your audience… plus the secret missing element to add to make these principles even more effective
  • The forbidden feelings to target to ramp up your sales… most people will never openly acknowledge these feelings, yet they are there, simmering away inside, ready for you to activate them
  • 2 classic examples of the Collier Remix in action… don’t get all offended when you see them… if you truly want to help your customers you’ll use this powerful concept
  • Plus loads more…

Press the play button above.

Enjoy!

Cheers,

Pete Godfrey

Wizard of Words

P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.

You can join here: https://www.facebook.com/groups/PeteGodfreyShow

Jan 31 2019

13mins

Play