Cover image of Duct Tape Marketing
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Rank #91 in Marketing category

Business
Marketing
Entrepreneurship

Duct Tape Marketing

Updated 4 days ago

Rank #91 in Marketing category

Business
Marketing
Entrepreneurship
Read more

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

Read more

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

iTunes Ratings

162 Ratings
Average Ratings
115
27
11
7
2

Fun, Fast and Filled with Helpful Information

By Brant Christopher - Sep 04 2019
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John is a fantastic host who gets right to the point and pulls out those life-changing nuggets from the guests. Quick paced and fun to listen to. The ROI for this podcast is off the charts.

Learn tons from this podcast

By Alex Pedersen - Jul 04 2019
Read more
I always learn a lot from John and his guests.

iTunes Ratings

162 Ratings
Average Ratings
115
27
11
7
2

Fun, Fast and Filled with Helpful Information

By Brant Christopher - Sep 04 2019
Read more
John is a fantastic host who gets right to the point and pulls out those life-changing nuggets from the guests. Quick paced and fun to listen to. The ROI for this podcast is off the charts.

Learn tons from this podcast

By Alex Pedersen - Jul 04 2019
Read more
I always learn a lot from John and his guests.

Listen to:

Cover image of Duct Tape Marketing

Duct Tape Marketing

Updated 4 days ago

Read more

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

Overcoming Objections in Sales

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Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

Jul 31 2019

28mins

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How Small Businesses Can Compete in the Online Marketplace

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John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.

Mar 12 2019

24mins

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5 Ways to Get More SEO Bang for Your Buck

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John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Aug 01 2019

8mins

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How to Make Storytelling Work for Your Brand

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John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

Apr 16 2019

20mins

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How to Roll Out the Red Carpet for Your Customers

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John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

Apr 17 2019

20mins

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Creating a Winning SEO Strategy

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John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.

May 22 2019

32mins

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Taking Relationship Marketing to the Next Level

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John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he's learned about relationship building and networking.

Jun 19 2019

24mins

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How to Build a Community Around Your Business

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Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.

Sep 05 2019

24mins

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How to Focus on High-Value Work

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John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for a move away from the time and effort economy and towards the value economy.

Oct 09 2019

23mins

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Building a Personalized Connection to Win Ideal Clients

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John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.

Nov 12 2019

22mins

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Marrying Content with the Customer Journey

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John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

Mar 05 2019

21mins

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Erasing Limits to Find Your Purpose

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John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

Mar 26 2019

25mins

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Setting Priorities to Make Time for What Matters

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John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book. 

Jul 16 2019

22mins

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What All Businesses Need to Know About Website Design

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John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like landing pages, funnels, and SEO. Martinez shares his expertise and gives advice that's useful to all business owners, no matter what field or industry you're in.

Oct 16 2019

21mins

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How to Discover and Nurture Your Creativity

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Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can tap into a whole new side of ourselves.

Sep 19 2019

26mins

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How to Make Your Brand Unskippable

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John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, how it can help you win customers for life, and what you must do to become unskippable.

Jun 25 2019

20mins

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How to Build a Business Around Referrals

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John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.

Oct 22 2019

26mins

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What Local Businesses Need to Know About the State of Local SEO

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John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

Feb 19 2019

26mins

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Advice for Entrepreneurs from Someone Who's Been There

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Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

Jul 23 2019

24mins

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Learning to Speak Like a Pro

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John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).

Jul 09 2019

23mins

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Make Pinterest Your Marketing Secret Weapon

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Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives.

Dec 05 2019

24mins

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How Meditation Can Change Your Life (and the World)

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Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job in the fast-paced world of finance started causing problems in his life. Now, he's a passionate advocate for the powerful good that can come from meditation, and he shares with us why it can not only transform your life, but humanity at large.

Dec 04 2019

20mins

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Staying True to Your Core While Growing Your Business

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John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talks about the journey the company's taken over the years, and what the team has done to stay true to the essence of their core business as they grow their teams and provide new products and services.

Dec 03 2019

23mins

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What Brands Need to Think, Do, and Say to Stand Out

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Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say.

Nov 27 2019

23mins

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How to Attract and Hire the Best Talent

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Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that enjoys work/life balance while still growing a great company.

Nov 26 2019

23mins

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When and How to Sell Your Business

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John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value through to closing the deal.

Nov 20 2019

23mins

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Investing in Small Businesses to Do Good for the Community

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John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners who may be struggling with their marketing or finances.

Nov 19 2019

21mins

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How Leaders Can Create Inclusive Cultures

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Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-step guide to creating a workplace that embraces differences and empowers all of your employees to feel safe and do their best work.

Nov 13 2019

28mins

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Building a Personalized Connection to Win Ideal Clients

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John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.

Nov 12 2019

22mins

Play

Managing Your Modern Marketing Efforts with the Right Software

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John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts.

Nov 07 2019

17mins

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Eliminating the Distractions of Modern Life

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Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives.

Nov 06 2019

25mins

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What Small Businesses Need to Know About Google Ads

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Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most out of the Google Ads platform.

Nov 05 2019

18mins

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Getting the Meeting with Contact Marketing

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Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode he details what it is, why it works, and how you can start your own contact marketing campaign.

Oct 30 2019

27mins

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Bringing Marketing and Product Development Together

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Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she's sharing all of the lessons she's learned throughout her career in this book. On this episode, she and John discuss what product-focused entrepreneurs need to know about marketing to ensure that their companies succeed.

Oct 29 2019

18mins

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The Self-Reliant Entrepreneur Reading: October 24

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John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the October 24 entry.

Oct 24 2019

4mins

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How to Take Your Business from Distinct to Iconic

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John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.

Oct 23 2019

24mins

Play

How to Build a Business Around Referrals

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John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.

Oct 22 2019

26mins

Play

The Self-Reliant Entrepreneur Reading: October 17

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John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business's history as part of your entrepreneurial journey.

Oct 17 2019

4mins

Play

What All Businesses Need to Know About Website Design

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John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like landing pages, funnels, and SEO. Martinez shares his expertise and gives advice that's useful to all business owners, no matter what field or industry you're in.

Oct 16 2019

21mins

Play

Building a Business Your Team and Customers Love

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John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of several books, including Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do. In this episode, Farber talks about why making love a discipline and practice in your business matters and shares how to do it.

Oct 15 2019

23mins

Play