Rank #1: 002 The State of Programmatic with Joanna O'Connell
In this explorative conversation with we dig a bit deeper into the current state of Programmatic Marketing with the Chief Marketing Officer of MediaMath. Joanna O’Connell’s in-depth experience have given her a unique perspective into the current state of programmatic, and what the impact of technology has had and will have on the industry. Joanna’s valuable insights help paint a more complete picture.
For full show notes, visit programmaticuntangled.com
Feb 24 2017
Rank #2: 005 Joe Zawadzki - Programmatic and Science: A Leap Forward
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding.
Key Takeaways: 02:25 - Joe has a very diverse history and career. What projects did he like working on the most? 09:25 - Does Joe see similarities between programmatic and quantitative analytics? 14:15 - What does Joe do with all his ideas? How does he keep organized? 16:05 - What was the inspiration behind MediaMath’s TerminalOne platform? 22:55 - More and more leaders are adapting to omni-channel marketing, why is that? 28:10 - TV is a completely different beast and has historically been more challenging to innovate. 32:35 - How does Joe handle the possibility of AI into the work he’s doing? 36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow? 41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market.
Full show notes: http://nmi.mediamath.com/podcasts/
May 26 2017
Rank #3: 003 Michael Weaver - The Mobile Landscape
In this episode we shift the conversation to state of programmatic in the mobile space with Michael Weaver, VP of Channel Solutions at MediaMath. Michael’s two decades of experience in digital marketing give him a unique perspective on all the ways the industry has continued to innovate. We explore the challenge inherent in an environment where technology, devices and delivery platforms are ever evolving.What We Covered
02:05 - What is behind the growth of mobile programmatic ads? 06:40 - How are new features and functionality being used for the benefit of consumers? 10:10 - Why conversations with manufacturers seem to be happening earlier in the cycle. 12:12 - How can marketers leverage this ever-evolving landscape? 15:05 - More video is being consumed on a mobile device. 16:50 - The importance of an experience tailored to the device. 18:35 - The 3 ways Michael defines “location” 21:20 - How to measure if an ad was able to affect footfall and point of sale. 25:00 - Introducing liability and risk 27:20 - How programmatic solves problems from an outcomes-based perspective. 28:00 - Is mobile a format, or a channel, or a device? 30:00 - What types of companies are doing this effectively? 34:15 - Michael’s thoughts on the direction of mobile and programmatic
For full show notes for this episode visit: http://nmi.mediamath.com/3
Mar 31 2017
Rank #4: 004 Programmatic Down Under with Indy Khabra
Indy Khabra has over 10 years of business leadership experience, and has expertise in data driven programmatic advertising. Indy shares his thoughts on where the Australian market is going, and some of the pros and cons of having Apex programmatic technology in the market. One of the challenges presented in Australia is that there’s also a small talent pool of programmatic experts to select from.
What We Covered
03:35 – There are three types of programmatic users. The early adopters, those new to programmatic, and then there’s a group that falls somewhere in the middle of those two. How important is education when introducing programmatic to new users? 08:35 – Indy shares his experience of when he first discovered programmatic. 12:35 – Programmatic can get complex very quickly. It’s so important to keep it simple when it comes to educating new users. 13:15 – In Australia, 80,000 people classify themselves as having digital media skillsets. 13:25 – Of those 80,000, 21,000 consider themselves having the programmatic skillset. It’s a very small pool of talent. 16:25 – How did Indy and his team decide on what technologies they should use to run their campaigns? 19:55 – Indy shares examples of where the market place has done exceptionally well under programmatic. 21:45 – What are some of the Apex programmatic challenges the Australian market faces? 24:15 – Apex is falling behind in adoption. 25:15 – There’s been a raise in programmatic direct deals in Australia; what are some of the pros and cons of that? 27:35 – When it comes to brand awareness, how does Indy combine both data and creative together? 32:45 – Indy offers some final thoughts! People and culture are what drives the programmatic space.
For full show notes visit: http://nmi.mediamath.com/4
Apr 28 2017
Rank #5: BONUS - Mathlete Takeover Special
In this special Mathlete takeover episode Michelle Said interviews Adam Yamaguchi putting the spotlight on the Marketing Engineer Program, which has just seen the completion of its sixth cohort. Michelle also speaks with recent graduate David Khalev about how the Marketing Engineer Program, or MEP, came to be, the changes its experienced over the years, and what Marketing Engineers, or MEPs, can expect out of their rotations. Michelle is the Senior Manager of Programmatic Education at the New Marketing Institute. She uses her 10 years of experience in the online space to educate others in NMI’s industry-leading Digital Marketing and Omnichannel certification courses. Adam is currently the Director of Program Development at the New Marketing Institute where he oversees the Marketing Engineer Program.
For full show notes visit: http://nmi.mediamath.com/4b
May 02 2017