Cover image of Orthogonal
(12)
Business
Technology
Investing

Orthogonal

Updated 7 days ago

Business
Technology
Investing
Read more

A show about finance, freelance and being better at both

Read more

A show about finance, freelance and being better at both

iTunes Ratings

12 Ratings
Average Ratings
9
0
1
0
2

Real perspective from two entrepreneurs

By Dave Stachowiak - Sep 14 2018
Read more
Enjoy this show every week -- thanks Andrew and Brett for sharing your work and lives with us. I appreciate the authenticity, humor, and wisdom of your work!

Learning a lot, having fun doing it....

By RamPandaPuss - Aug 18 2017
Read more
As an aspiring solo entrepreneur, this podcast has been very educational, inspiring, and entertaining. Brett and Andrew talk about what they've learned from their business and how that knowledge applies more generally. Since I don't know aspiring entrepreneurs in my personal life, it means a lot to hear from Brett and Andrew every week.

iTunes Ratings

12 Ratings
Average Ratings
9
0
1
0
2

Real perspective from two entrepreneurs

By Dave Stachowiak - Sep 14 2018
Read more
Enjoy this show every week -- thanks Andrew and Brett for sharing your work and lives with us. I appreciate the authenticity, humor, and wisdom of your work!

Learning a lot, having fun doing it....

By RamPandaPuss - Aug 18 2017
Read more
As an aspiring solo entrepreneur, this podcast has been very educational, inspiring, and entertaining. Brett and Andrew talk about what they've learned from their business and how that knowledge applies more generally. Since I don't know aspiring entrepreneurs in my personal life, it means a lot to hear from Brett and Andrew every week.

Listen to:

Cover image of Orthogonal

Orthogonal

Updated 7 days ago

Read more

A show about finance, freelance and being better at both

Rank #1: 48: Task Rabbits of Sales

Podcast cover
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Your favorite business boos are talking sales this week. Specifically, selling services vs. products. High points include:

  • Andrew's sales strategy for landing clients contrasted with Brett's for landing new customers
  • Identifying the pain your prospect is experiencing
  • Brett's pricing strategy (and how he screwed it up in the past)
  • Andrew's "anti-sale" technique for closing new clients

Bonus

Yet another Glengarry Glen Ross reference! Also, Jim Camp's book, Start with No.

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Jun 08 2017

35mins

Play

Rank #2: 89: When Business Systems Actually Work

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In their second to last LIVE episode (until Andrew is back in town and they do a live episode again) your dynamic duo discuss how great it is when business systems work - and why that's the goal of every business. Highlights include:

  • Brett doesn't know how math works
  • Their plan to record Orthogonal and have a YOUTUBE channel as well
  • There are lots of ways to relieve stress - but the best kind is knowing you built the systems that fix things
  • Businesses are a collection of systems one which leads to another
  • Never underestimate the damage of exceptions

Quotes

"I think I am anti-cursed"

"You mean blessed?"

"No"

"......"

Links

The Checklist Manifesto

Workflowy

Asymptote

Today's Episode Was Made Possible Thanks to: Freshbooks

If you have a business, you need to keep your books lookin' good, and Freshbooks makes it so easy no matter if you're just starting your business today or you're long running and want to clean things up. Check it out, and get started at freshbooks.com/orthogonal

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Apr 19 2018

24mins

Play

Rank #3: 57: Shelf of Plan Bs

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Your dynamic duo discusses planning, creativity, and approaching problems:

  1. Plans are an iterative process that always need to be updated
  2. Making fully informed decisions are usually a rabbit hole you'll never escape from
  3. Constantly trying to fine tune is just scaling a problem
  4. Give a minute of thought to all the things that might happen
  5. Andrew talks about his giant baby

Having a shelf of Plan Bs is the key to success. Also, Field Notes discussions.

"Plans are useless, planning is indispensable"
- Dwight Eisenhower

Get in touch!

Check us out on iTunes

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Aug 10 2017

28mins

Play

Rank #4: 83: Branding & What it Actually Means w/ Bethany & Melinda

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Andrew and Brett are joined by friends of the show Melinda and Bethany - we talk branding and business.

This is part one of two!

High points include:

  • How moving from freelance to being a business owner is great
  • But moving from a business to a brand is even BETTER
  • What does all this mean?
  • The challenge of turning a business into a brand

Bonus

Brett would like some whiskey

Links

Today's Episode Was Made Possible Thanks to: Vast Conference

Run online meetings instantly or schedule them well in advance. Share anything on your desktop in real-time with Vast’s easy screen sharing capabilities. To get started with a 30 day free trial, visit conferencecalling.com/trialoffer

Today's Episode Was Made Possible Thanks to: Freshbooks

If you have a business, you need to keep your books lookin' good, and Freshbooks makes it so easy no matter if you're just starting your business today or you're long running and want to clean things up. Check it out, and get started at freshbooks.com/orthogonal

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Mar 08 2018

35mins

Play

Rank #5: 129: The 90-Minute Business Challenge

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Today we explore the idea of Brett's "90 Minute business Challenge". What is this challenge you ask? Can we take an idea, turn it into a deliverable, create the delivery and payment mechanism, create the sales copy and launch it in 90 minutes?

Brett seems to think so.

High points include:

  • The requirements are:
  • Website where the offer will live
  • The way to buy the thing
  • The Marketing campaign
  • The Promotional campaign
  • How hard is it to actually collect the money for your knowledge?
  • Brett sends a lot of email, it's key
  • Businesses made of businesses making businesses

Quote
"There is nothing more terrifying than my workload being sentient. I just heard the sound of a thousand damned voices screaming at me"

-Andrew

Links

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners. If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

💚Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Today's Episode Was Made Possible By Freshbooks

If you have a business, you need to keep your books lookin' good, and Freshbooks makes it so easy no matter if you're just starting your business today or you're long-running and want to clean things up.

To see all the ways FreshBooks can bring the joy by changing the way you feel about your paperwork, they’re offering our listeners an unrestricted 30-day free trial. To claim it, just go to FreshBooks.com/ORTHOGONAL and enter ORTHOGONAL in the “How Did You Hear About Us?” section

Feb 21 2019

27mins

Play

Rank #6: 92: RE-AIR Ep. 20 - Website Office Lobby

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Today's episode is all about workspaces. Specifically...

  • What does a workspace say about company culture?
  • Does physical space create legitimacy? 
  • How does your digital presence replicate the physical space?
  • What affect does physical space have on your work?

Also, Brett and Andrew are too clever for their own good.

Come chat with us in our Spectrum Channel! Join other listeners and ask us any questions you have about today's episode, finance, freelance, business, marketing, you name it!

Show Notes:

May 10 2018

39mins

Play

Rank #7: 81: Side Hustle to Full Time Gig & When To Make It Official (feat. Ryan Irelan)

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With Andrew out, we have decent, cohesive content for once! Welcome our guest, Ryan Irelan.

High points include:

  • Why side gig to full-time is a great way to start
  • The secret to starting - don't do it when your expenses are high
  • Jobs have a lot more tentacles than you realize
  • You might be afraid, but whatever the challenge you'll figure it out
  • The less stuff - needs less money - means less stuff snowball to a more simple life

Bonus

We learn that Thundersnow is a real thing.

Links

Get in touch!

Check us out on iTunes

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Feb 22 2018

26mins

Play

Rank #8: 72: Leadership w/ Dave Stachowiak - Pt 2

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This week we continue the conversation including topics like:

  • How leadership and personal productivity coincide.
  • Why mentors, peers, and someone to talk to is an important leadership skill
  • Leadership is empowering and motivating yourself just as much as empowering and motivating others
  • Creating margin for the space to be creative and thinking about leadership

Quotes

"A leader is best when people barely know he exists when his work is done, his aim fulfilled they will say we did it ourselves. -- Lao Tzu
"I conflated leadership with employee management" -- Brett

Links

Dave Stachowiak

Dave on LinkedIn

The War of Art

Originals

What Got You Here, Won't Get You There

The Leadership Academy

Get in touch!

Check us out on iTunes

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Dec 07 2017

38mins

Play

Rank #9: 35: Work/Life Liturgy

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Andrew launches into a metaphor using churches, ritual and the power of habit.

  • Andrew explains the difference between procurement and buying and Brett (briefly) explains why/how the stand/sit/kneel church operates
  • Why rituals force you into proactive versus reactive mode
  • How to best manage the cycles of launching and maintaining projects
  • How to make sure that "someday" isn't never
  • You can't do everything you want - and you'll be more successful when you realize that

Bonus quote:

"Someday is less prickly substitute for 'never'"
-- Brett Kelly

Get in touch!

Come chat with us in our Slack team! Over 5,000 designers and developers have already joined our team, chatting about the latest tools and news in the design world. To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Mar 09 2017

31mins

Play

Rank #10: 147: Outsource Everything but Your Genius

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This week, your band of brothers unpacks yet another floor on the Skyscraper of Wealth™.

Specifically, we talk about management through delegation. But the delegation must be trustworthy.

High points include:

  • You're not outsourcing tasks, you're freeing up mental bandwidth
  • What management isn't
  • How to transition from a person who does work to an actual business.

Quotes

  • "You can't do a little bit of cocaine." -- Andrew

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners. If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

💚Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Jun 27 2019

23mins

Play

Rank #11: 123: Hire Because You're In Pain

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Today we welcome each other back from the new year and start a discussion of how a company ends up in legacy systems, how great Brett's new business systems will be, and the difference between viewing your company as a business versus a job.

High points include:

  • Brett's Facetime baby monitor hack
  • Brett's work with "charlie" - a computer that was a throwback
  • Getting rid of legacy systems is almost always a significant investment
  • There are places where DOS is still a thing
  • Hiring people and software when parts of your business gets painful
  • Are freelancers a business? or are they a type of job?
  • Double your fees, lose half your clients, go home early

Quotes

"This is the exact OPPOSITE of an Orthogonal relationship" — Brett

Today's Episode Was Made Possible By Freshbooks

If you have a business, you need to keep your books lookin' good, and Freshbooks makes it so easy no matter if you're just starting your business today or you're long-running and want to clean things up.

To see all the ways FreshBooks can bring the joy by changing the way you feel about your paperwork, they’re offering our listeners an unrestricted 30-day free trial. To claim it, just go to FreshBooks.com/ORTHOGONAL and enter ORTHOGONAL in the “How Did You Hear About Us?” section

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners. If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

💚Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Jan 10 2019

32mins

Play

Rank #12: 65: Happiness Is Faith In The Plan

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This week, your favorite business duo are talking about planning and how plans bring happiness.

Specifically, Andrew talks about his presentation at the Release Notes conference in Chicago. We recorded this episode before he gave the talk, but this episode will air after he's done. It's weird.

High points include:

  • Andrew gets disk images from Apple computers and has no clue what to do with them.
  • Andrew decides to actually prepare for his talk instead of his usual strategy of not preparing anything.
  • How lack of a plan creates uncertainty, regardless of whether you have money or not.
  • Andrew's position that hiring advisors (like him) is generally a bad idea.
  • The one simple plan that works for 98% of people and doesn't require paying an expensive advisor (and why people don't trust this plan).

Bonus

Brett is recovering from having his wisdom teeth removed. Per his kids request, he saved his teeth and proceeded to disgust everybody in his life.

Also, Andrew is surprised to learn that deep dish pizza can be legally produced outside of Chicago.

Brett learns what a "robo-advisor" is.

"Every financial question begets more questions." -- Andrew Carroll

Links

Get in touch!

Check us out on iTunes

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Oct 19 2017

39mins

Play

Rank #13: 22: I'll Buy That Compost Aerator (The Bonus Holiday Episode)

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This week, your two Santas bring you some good old fashioned, business-flavored holiday cheer! Topics include:

  • Shopping on Black Friday
  • Business lessons from upsell-crazy online and offline retailers
  • Why Andrew's password manager sucks
  • Why discounting something makes it more attractive to buyers
  • The psychological tricks companies use to sell
  • And a whole lot more fun and games! Well, no games. Fun, though.

Don't forget to get our free business tips every week, right in your inbox. Sign up at getorthogonal.com

Thanks to our sponsor!

Check out Pluot, incredibly simple, very slick online meeting software. Click here to try Pluot for free!

Get in touch!

Come chat with us in our Slack team! Over 5,000 designers and developers have already joined our team, chatting about the latest tools and news in the design world. To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Dec 01 2016

38mins

Play

Rank #14: 29: Hover Car Market Share

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This week, your boys talk about two of the more problematic aspects of running your own business: uncertainty and stress. Specifically:

  • Understanding the causes of uncertainty in new businesses, products, or initiatives
  • How Andrew designs businesses to reduce the risk of failure (and virtually eliminate uncertainty)
  • Separating imposter syndrome from uncertainty
  • Why Brett loves doing the dishes
  • The real lesson you learn when you fail at something

Also, Brett comes up with a pretty great bar-related product off the cuff.

Links:

Get in touch!

Come chat with us in our Slack team! Over 5,000 designers and developers have already joined our team, chatting about the latest tools and news in the design world. To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Jan 26 2017

26mins

Play

Rank #15: 50: Paying To Climb Walls (feat. Natassia)

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This week, your dynamic duo are back with our special guest and fellow entrepreneur, Natassia.

Much of the episode involves dealing with the problems associated with business growth. And, honestly, more than a little discussion of Tony Robbins.

In particular:

  • The dangers of sub-optimal revenue
  • Deciding to stay small as a business
  • Figuring out what your goals are in business and what the trade-offs are
  • Natassia's current business challenges regarding growth
  • Investing in yourself as a means of business growth
  • Natassia decides whether to attend a Tony Robbins event

Additionally, we further discuss Natassia's new app company and how she finds the space to develop that product while running her own business.

Also, Andrew and Brett bicker a bit. No surprise there.

Bonus

Learn how much coffee Gary Vaynerchuk drinks on a flight.

Thanks to our sponsor: Jumpchart!

Jumpchart is a planning and visualization tool for website owners, project managers, developers, and designers. Give it a try for free. Visit jumpchart.com/orthogonal.

Links

Tony Robbins: I Am Not Your Guru on Netflix

Get in touch!

Find Natassia on LinkedIn

Her new app TrisQ which will be live soon!

Check out Producer Bethany

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Jun 22 2017

31mins

Play

Rank #16: 139: Pivot for Progress

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Today we dig into 90-minute offer and what happened. It didn't go as planned - but isn't that just SO FREELANCER?

High points include:

  • It took more than 90 minutes to explain how to make it in 90 minutes
  • Video production has lots of logistics, like beer and bathroom breaks
  • Our careers are made up of a series of failed ideas
  • But most of our success comes from setting unreasonable goals
  • Brett is self-conscious. Shocker.

Quotes

"I could attribute a great deal of my personal and business success to setting unreasonable goals and then doing whatever I can to hit them
-- Brett

Links

Binging with Babish PIVOT Netflix WSJ Article

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners. If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

💚Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

May 02 2019

23mins

Play

Rank #17: 132: The Thogonal's Of The Orth

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This week, your dynamic business duo unpack Brett's experience switching to Android after a dozen years as an iPhone user.

  • What Brett likes about Android
  • What Brett doesn't like about Android

Also, Brett really misses Drafts.

Bonus

Brett rants about how useless wearable technology is, as well as how people who use Gmail and Facebook aren't allowed to complain about privacy.

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners. If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

💚Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Today's Episode Was Made Possible By Freshbooks

If you have a business, you need to keep your books lookin' good, and Freshbooks makes it so easy no matter if you're just starting your business today or you're long-running and want to clean things up.

To see all the ways FreshBooks can bring the joy by changing the way you feel about your paperwork, they’re offering our listeners an unrestricted 30-day free trial. To claim it, just go to FreshBooks.com/ORTHOGONAL and enter ORTHOGONAL in the “How Did You Hear About Us?” section

Mar 14 2019

37mins

Play

Rank #18: 32: No Money, No Problems

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This action-packed episode begins with several minutes of Andrew recounting his visit to the Field Notes Brand store in Chicago. Brett and Andrew are both fans. Skip to the 5:30 mark if you don't care about that.

After that, your boys dig deep into the current landscape of productivity tools. Andrew drools on his Surface Pro and Brett sneers condescendingly from behind his iPad Pro.

Also:

  • How different platform providers are trying to lock you in
  • Brett squawks about the quality of third-party Windows software
  • Andrew persists in calling Microsoft Word a text editor instead of a word processor
  • A short lesson from Andrew in "what-if runners" in MS Excel. Brett is incredulous.
  • Brett describes what CDNs and CMSs are.
  • Andrew butchers a famous Henry Ford quote.

Links

Get in touch!

Come chat with us in our Slack team! Over 5,000 designers and developers have already joined our team, chatting about the latest tools and news in the design world. To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Feb 16 2017

43mins

Play

Rank #19: 33: Choose Your Own Emergency

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This week, your homeboys are talking about anxiety.

Where does anxiety come from? What causes it and what can we do to alleviate it?

Reducing anxiety means reducing uncertainty. Uncertainty comes from a lack of information.

Salient points include:

  • Anxiety isn't a necessary evil
  • However, it tends to compound when left unchecked
  • Brett's current anxious situation
  • Andrew's way of alleviating Brett's anxiety without actually solving the problem
  • How differing attitudes toward money can create anxiety (or not)
  • Andrew's rather unorthodox take on spending and budgeting
  • The famous Dave Ramsey practice that Andrew thinks is crap

Links

Get in touch!

Come chat with us in our Slack team! Over 5,000 designers and developers have already joined our team, chatting about the latest tools and news in the design world. To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Feb 23 2017

31mins

Play

Rank #20: 121: Big Money, Big Decisions

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This week, your dynamic duo talk about professionalism. Specifically, how professionalism translates directly into higher fees (and clients who don't mind paying them).

Bonus: an update on Brett's dog.

High points include:

  • Commodity vs. high-end services
  • How Brett accidentally wrote a really awesome proposal
  • Anatomy of a proposal that sells
  • The one thing you need to go from $500 to $5000 engagements

Quotes

  • "When you're doing proposals, every time is the first time. They're all different." — Andrew
  • "I say 'mm-hmm' as though I know what I'm talking about." — Brett

Get in touch!

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners. If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

💚Leave Us A Review

Last but not least if you have a moment, check us out on iTunes and leave a review. It's an easy way to say thanks if you're enjoying the show and helps us climb the charts so other folks like you can find the show.

Dec 06 2018

24mins

Play