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Bringing Business to Retail

Updated 1 day ago

Business
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Marketing
How To
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Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

Read more

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

iTunes Ratings

2 Ratings
Average Ratings
1
0
0
1
0

iTunes Ratings

2 Ratings
Average Ratings
1
0
0
1
0
Cover image of Bringing Business to Retail

Bringing Business to Retail

Latest release on Jan 23, 2020

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Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

Rank #1: Using Purpose to Build Your Brand - Alexandria Agresta

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I had a recent digital marketing conference, I know I've been harping on about it for quite some time.

At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases.

So I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.

For more click here

Jul 10 2018

46mins

Play

Rank #2: The Art of Copybranding To Boost Sales - Lee Rowley

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Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands.  But he’s the first to admit, his copy hasn’t always hit the mark!

Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using.  Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling.

Over time this lead to Lee developing the Avatar Immersion systems, a series of connection points that helps business owners find the intersection between their own stories and the stories of their customers.

Lee is passionate about encouraging businesses owners to tell their own unique story, understanding customers and their needs and the importance of making the customer the focus of your sales copy.

For more click here

Mar 07 2019

37mins

Play

Rank #3: How TileCloud Disrupted And Entire Industry - Florence Kelly

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When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business from super to superstars, in a mere three years.

Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.

For more click here

Oct 30 2019

57mins

Play

Rank #4: 3 Must-Know Tip For Using Video To Sell More Products – Thomas Duran

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Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job.  For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images.

In this episode Thomas shares how you can leverage, one of the most powerful marketing tools available and use video to sell to your customers and scale your business.  We chat about ways you can avoid having your own face on camera, how to shoot iPhone videos that stand out in a congested market place, aps that help you edit your videos so it looks like a pro did them and what kind of budget you should be setting if you’re working with a professional production company.

No matter if you’re a start up producing DIY sales videos or scaling to seven figures and considering a highly polished branding video, Thomas shares how video delivers so much more to your customer in a way photos don’t. 

Video is considered to be the most powerful marketing tool available to retailers today, and is no longer a bonus option but an expected addition.

 For more click here

Feb 13 2019

49mins

Play

Rank #5: How To Write The Perfect ABOUT Page - Jay Crisp Crow

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Your website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells.

Listen here

Nov 21 2019

49mins

Play

Rank #6: 6 Key Area To Maximize To Bring In Customers - James Cook

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Driving traffic to your store can be such a difficult thing. So I thought who better to tell us about how we can do that but head of retail research James Cook

In this episode, you will hear and learn 6 dimensions of retail experience 

For more click here

Aug 14 2018

47mins

Play

Rank #7: Angry Customer to High Paying Client - Mastering Positive Conflict - Nate Regier

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Today's guest is Nate Regier. He's a former practicing psychologist. He's got a doctorate in clinical psychologist in Social, emotional intelligence and leadership, positive conflict. And that's something that my head was really thinking about.

Leadership, mind, body, spirit, health, neuropsychology, just to name a few. This guy is the business when it comes to all stuff brain related. And today we are going to be talking about conflict and customer service and a whole bunch of other stuff.

For episode details click here

Apr 30 2018

45mins

Play

Rank #8: Tackling Bulky Goods Shipping - Mike Williams

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In this episode, you are going to learn

  • What is logistics aggregator [9:50]
  • What's unique about UShip system [11:27]
  • We talked about prices as well, learn some fresh information from Mike when it comes to shipping prices  [20:35]
  • Mike shared an example with us how they care for your products  [27:55]
  • Tips for retailers  [31:36]

For more click here

Dec 19 2018

36mins

Play

Rank #9: How To Market Your Business With No Money

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Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit   Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money.   It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road?   In this episode of the Bringing Business to Retail Podcast I share with you my personal experiences from being in this very situation. Join me as I share;  
  1. What I did to move myself out of this very stressful situation
  2. My strategies for advertising an e-commerce or retail store without any money
  3. Why believing in yourself & your ideas is vital to your success
  Yes it's possible and yes you can get great results! If you're one step off giving up on your business dream, you owe it to yourself to listen in.

For more click here

Apr 24 2019

25mins

Play

Rank #10: 4 Solutions For When You Can't Post On Your Facebook Business Page

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Having issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all.

Given so many of you use Facebook as your primary point of contact with your customers, you can't afford to let this one slide. This week on the Bringing Business To Retail Podcast I'll be sharing my top suggestions for keeping your business Facebook page up and operational.

For more click here

May 23 2019

27mins

Play

Rank #11: Pricing For Profit - Adam Lean

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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise.  A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.

Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. 

For more click here

Sep 12 2019

59mins

Play

Rank #12: How To Create A Viral Email Or Blog Post - Joseph Romm

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A few episodes ago, I had the effervescent Rachel Miller on, talking all about how to get your Facebook posts to go viral. And you guys absolutely loved it. It’s now one of the top downloaded episodes. I’ll link it in the show notes if you haven’t already heard it.

So with that in mind, I scoured the interwebs for other, awesome people who can help you take the virality, and inject it into other parts of your business.

And I was lucky enough to persuade Joseph Romm, author of  “How to Go Viral and Reach Millions", to come on the show and share everything he knows.

For more click here 

Nov 08 2018

44mins

Play

Rank #13: Carving Out A Niche For Retail Growth - Sara McNally

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Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about; - new opportunities that have come from changing direction - why reinvention should be a constant activity - the importance of connecting with people who understand - how running a business impacts on mental health - how mental health impacts on your business - why building a customer base at the expense of your own value and worth is one of the most damaging things you can do

For more click here

Jun 14 2019

57mins

Play

Rank #14: What Retail Success In 2020 Looks Like

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Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow.   But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future? In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.

For more click here

Aug 08 2019

30mins

Play

Rank #15: 3 Breakthrough Hacks That Increase Returns From Your Retailing Business

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Recently I was the guest on The Next 100 Days Podcast and I really enjoyed. 

I have a couple of things to share with you today, and definitely, you are going to learn some new retail tricks. 

"Retail is changing, you better change too"

Here are my Retail Breakthroughs:

  • You Need an ONLINE presence
  • Make Sure You CUSTOMISE Descriptions
  • Use Facebook Audience Insights for FREE to Get a lot of Data on Your Customers
  • Add an Upsell to Your Thank You Page
  • Customise the Your Order is On Its Way Emails
  • Be Sure to Get Your Customers to Buy What They Need
  • Don’t Outface People With Too Much Choice

Listen to the episode and figure out more. 

For more click here

Dec 25 2018

58mins

Play

Rank #16: How To Find (and sell) Products Your Customers Can't Resist

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Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.

For more click here

Nov 28 2019

31mins

Play

Rank #17: Life Lessons Learned from Kirsten Bell, Kathryn Hahn & Mila Kunis - Salena Knight

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Go on!  You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie! 

Listen in as I share the top three things I took away from my recent night in front of the TV.   Join me for this super fun episode and bring a few laughs to your day!

For more click here

May 02 2019

19mins

Play

Rank #18: The Missing Link That's Costing You Sales & Customers - Louise Griffiths

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How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for. Louise generously shares; - the importance of having a well planned digital strategy - where to focus your energy - knowing what stops your customers from buying - why empowered staff are your strongest retention tool - how to develop, manage & nurture online communities

For more click here

Aug 16 2019

46mins

Play

Rank #19: The Story That Could Change Your Entire Business - Stacy Brookman

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What I love about people's stories is their stories are typically overcoming, you don't really hear about stories very much about people not overcoming obstacles or a lot of failing and that's what I love to help people see is that they're failures and I love hearing stories about failures because then we can turn them into success stories, we can turn them into where people can live joy filled lives and that's a thrill for me.

I love listening to people's stories because I mean we're all humans and we have that need for connection and our brains are wired for story you know that's how we connect. So I love it, story is everywhere you see.

For full episode click here

Apr 10 2018

39mins

Play

Rank #20: The Dark Secret Haunting Retail & Ecommerce Store owners

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Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience. As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done. Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.

For more click here

Sep 05 2019

26mins

Play

4 Ways To Find Out What Your Customers Are Thinking

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Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.

For more click here

Jan 23 2020

29mins

Play

How Much/When Should I Start Paying Myself?

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Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals.

Listen here

Jan 16 2020

27mins

Play

Can (And Should) You Market Your Business In A Crisis?

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In this week's podcast episode we have one specific topic to talk about. It’s all about a national crisis. You will have a chance to learn:

  • How to create a crisis plan
  • Should you run your Ads during a crisis
  • Should you talk about your business when the is a national crisis

All of these and many other useful tips you will learn if you listen to this podcast episode.

Jan 09 2020

33mins

Play

My Top 5 Podcasts For Retail & Ecommerce Store Owners

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It probably comes as no surprise that I'm an avid listener of podcasts, right? So I thought I'd share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.

I through in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.

I hope you enjoy them!

Click here to find out more details

Jan 02 2020

23mins

Play

Sales, Team & Cashflow - Summer Series with Elizabeth Gillam

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In today's episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about

  • How to systemise yourself out of the business
  • Managing Cashflow – forecast and know what happens in your industry
  • Getting your team to upsell and monitor your stats like Average Sale Value
  • Inventory management tips
  • Things you need to put in place before you hire staff
  • How to enable your staff

Listen the episode here

Dec 24 2019

42mins

Play

Customers & Cashflow - Summer Series With Tracy Harris

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  • Join me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including
  • How to retain current customers
  • How to acquire new customers through effective marketing
  • Key strategies to unlock cash flow
  • How to maximise Christmas sales

Make sure to check out Tracy's awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram).

Listen the episode here Merry Christmas Sal

Dec 18 2019

1hr 8mins

Play

My Year Of Failure & The Lessons I Learnt

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Welcome to my Year Of Failure. I'm celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I'll be doing differently in 2020 and why I gave my business a big fat F in it's end of year report.

Listen here

Dec 12 2019

32mins

Play

How To Get Your Products Into Stores

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So you want to get your amazing product into retail stores...? In this episode I'm sharing retailers top must have's when it comes to getting your products into the range and onto the shelves of your dream stores, wether you're a Product Creator, Wholesalers or Distributors. If you're a retailer looking to expand your range or bring in new products, you'll also gain great insight into what you should be looking for when you sign up a new brand.

Listen here

Dec 05 2019

32mins

Play

How To Find (and sell) Products Your Customers Can't Resist

Podcast cover
Read more

Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.

For more click here

Nov 28 2019

31mins

Play

How To Write The Perfect ABOUT Page - Jay Crisp Crow

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Your website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells.

Listen here

Nov 21 2019

49mins

Play

3 Seriously Simple (But Super Effective) Personal Touchpoints To Enhance The Customer Experience

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In the current retail climate customers can choose to shop any time of the day from just about anywhere. So what do you, as an independent retailer, offer up that makes their shopping experience different? In this episode I can't wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.

Nov 14 2019

13mins

Play

From Super to Superstar - Uncovering What's Holding You Back From Success

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Are you ready to take your business from Super to Superstar but just can't figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you're stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..?   In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your business back from growth and success. Then we work through how you can focus on the one area of your business that will move you towards growth and superstardom.   Listen here

Nov 06 2019

33mins

Play

How TileCloud Disrupted And Entire Industry - Florence Kelly

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When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business from super to superstars, in a mere three years.

Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.

For more click here

Oct 30 2019

57mins

Play

How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand - Salena Knight

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Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

For more click here

Oct 24 2019

16mins

Play

Instagram - What's Working Right Now - David Dundas

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In the lead up to the holiday season I'm joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.

For more click here

Oct 17 2019

47mins

Play

Avoiding Customer Fallout In The Holiday Rush - Rob Hango-Zada

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In this episode I'm joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia's biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.

Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.

For more click here

Oct 11 2019

46mins

Play

Cashing in on Black Friday/Cyber Monday

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Make 2019 the year you don't leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year. Plus give you access to my free Black Friday / Cyber Monday download.

For more click here

Oct 02 2019

27mins

Play

How Suppliers & Retailers Can Build Mutually Profitable Relationships

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Live from The 2019 Sydney Retail Festival I'm joined in a panel discussion by retail industry leaders Andy Homan, Jo-Anne Mui-Miller, rob Martell, David Bush and Yianni Giovanoglou. The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including; - The biggest obstacles in retailer / supplier relationships - How to extend your partnership beyond the transactional - Store design - Customer attraction and engagement - Working together to weather an economic downturn

For more click here

Sep 27 2019

1hr 6mins

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How To Spot A Shoplifter - Vanessa Van Edwards

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Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it's important to be the perfect blend of approachable and knowledgable when it comes to sales. This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value they gained from Vanessas insights. Especially when we start stepping through how to spot a shoplifter simply by watching their body language!

Listen here

Sep 19 2019

34mins

Play

Pricing For Profit - Adam Lean

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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise.  A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.

Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. 

For more click here

Sep 12 2019

59mins

Play

iTunes Ratings

2 Ratings
Average Ratings
1
0
0
1
0