Cover image of Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
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Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.

Updated 4 days ago

Business
Education
Technology
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How do you start a business when you have no money? No experience? No credibility? Or even no idea? This podcast will show you how. Every week successful entrepreneurs share the strategies of how they built their businesses entirely from scratch. No silver spoons. No magic bullets. No monkey business. Just hustling and using strategies that work. And the best part? For each episode we create a custom Action Guide so you know EXACTLY what action steps to take when you're done listening. You can download each Action Guide for free at www.thefoundationpodcast.com.

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How do you start a business when you have no money? No experience? No credibility? Or even no idea? This podcast will show you how. Every week successful entrepreneurs share the strategies of how they built their businesses entirely from scratch. No silver spoons. No magic bullets. No monkey business. Just hustling and using strategies that work. And the best part? For each episode we create a custom Action Guide so you know EXACTLY what action steps to take when you're done listening. You can download each Action Guide for free at www.thefoundationpodcast.com.

iTunes Ratings

350 Ratings
Average Ratings
276
22
20
15
17

Great show for starting from nothing!

By BrieGF - May 23 2017
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Such a great show for any new business! Thanks for what you're doing!

Good Software summit conference

By amsoni - Dec 19 2016
Read more
Some great speakers and the overall quality was great!

iTunes Ratings

350 Ratings
Average Ratings
276
22
20
15
17

Great show for starting from nothing!

By BrieGF - May 23 2017
Read more
Such a great show for any new business! Thanks for what you're doing!

Good Software summit conference

By amsoni - Dec 19 2016
Read more
Some great speakers and the overall quality was great!

Listen to:

Cover image of Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.

Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.

Updated 4 days ago

Read more

How do you start a business when you have no money? No experience? No credibility? Or even no idea? This podcast will show you how. Every week successful entrepreneurs share the strategies of how they built their businesses entirely from scratch. No silver spoons. No magic bullets. No monkey business. Just hustling and using strategies that work. And the best part? For each episode we create a custom Action Guide so you know EXACTLY what action steps to take when you're done listening. You can download each Action Guide for free at www.thefoundationpodcast.com.

SFN140: Got a Business Idea? How to make sure that it will work, with Pat Flynn

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Pat Flynn is an entrepreneur, speaker, author and presenter on his ´Smart Passive Income´ webcast. He has a number of successful businesses and bases everything that he does on the premise of helping people out – be it through his businesses, his podcast, blog or new book. Pat understands what it means to run a successful business – from ensuring that you have a market, to finding your place in the marketplace, to making sure that you are going to keep motivated.

In today´s show, Andy chats to Pat about how to make sure that your business aligns with your life, why you don’t need to be loved by the whole world, and taking the scientific approach to testing your business.

Jan 29 2016

27mins

Play

SFN212: How to Build Something From Nothing (and Achieve Profitability More Quickly) - with Nathan Latka

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Today’s interview will completely change the way you think about starting businesses and selling products.

Nathan Latka pre-sold about $80,000 of product, built up the Facebook marketing business Heyo, and sold it by the time he was 26-years-old. He is also one of the most entertaining (and somewhat controversial) people in the entrepreneurial world.

Now Nathan is pioneering a new way for entrepreneurs to enter the software space more quickly, more easily, and for relatively cheap. We’ll be learning about the methodologies and processes that helped him purchase an existing product, with 20,000 users, for only $1,000.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Apr 17 2017

59mins

Play

SFN 171: Jeremy Chatelaine On Building A $50k+ Per Month Lifestyle Business

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Jeremy Chatelaine is the founder of Quickmail.io, a tool to help businesses generate leads on autopilot with automated outbound emails and smart follow-ups. Quickmail.io is one of the first companies to provide a solution for sales automation. In just two years since inception, Jeremy grew Quickmail.io to over 1,000 customers and over $50,000 in monthly recurring revenue.

In this interview, Jeremy breaks down each phase of growing his business, from validating his idea to his first customer acquisition to hiring his first team member. He also shares his insights on the realities of a having the freedom of choice with your lifestyle business, and why chooses to focus on customer experience over massive growth.

In This Interview I Ask:

2:30 - Why did you decide to become an entrepreneur?

3:34 - What problem did you build Quickmail.io to solve?

4:41 - What did your process look like to validate the idea?

5:42 - Can you give us a sense of where Quickmail.io is right now in terms of monthly revenues and customers?

6:35 - What was it actually like for you to get your first customers?

9:42 - When you first experienced this problem for yourself, did you initially go see if there was something out there to solve it for you?

10:57 - When did you make the shift to focus on Quickmail.io as the business [you’re] going to build?

12:05 - Where were you finding those people [to have one-on-one sales conversations with]?

14:25 - How many sales conversations would you say you had? When you were doing the one-on-one sales conversations, how long did you do that?

15:38 - Once you switched from having one-on-one conversations, what was the primary way that you were acquiring new customers?

16:25 - Roughly what dollar amount, on a monthly basis, did you grow to [during the period] you weren’t really focusing any specific marketing effort?

19:20 - What sort of things are you looking for that would cause you to advise someone it’s time to leave [their] job?

21:42 - What is your most successful channel for customer acquisition? What is the number one factor that drives growth for you over the past couple of months?

23:45 - Have you thought about, [in] three years, what Quickmail.io would look like? Do you have a vision in place for what you want Quickmail.io to be?

24:45 - What was just one thing you personally needed to work on or overcome to grow Quickmail in the way that you did in the last two years?

28:48 - Have you put together any team?

31:13 - What does it look like for you to run a $50k/month business? What do you do on a daily basis?

35:44 - Who is an entrepreneur you admire?

36:30 - Is there something that you do every day in a ritual type way, no matter what?

39:21 - Who was your hero growing up?

41:47 - You’re going to a desert island and you can only bring one book, what book would you bring?

When to Quit Your Job

When you know for sure that if you spend more time on your business and it will equate to more sales, then you can quit your job. If you leave before there’s a predictable path to more customers, you’re gambling with your future and your family.

The Freedom to Choose When and When Not to Work

Many people build a lifestyle business to have the freedom to choose when and when not to work. However, sometimes you may need to force yourself to work, even when you don’t want to, in order to get things done. Other entrepreneurs who only work when they “feel like it” end up not doing much for their business. A business is like a child. It needs to be fed and changed. There are a few things that you just have to do. It’s not always sexy, but just do it.

How to Choose Your Mentors

Have mentors with the skillsets you wish to acquire.

Show Links:

Quickmail.io, website

Quickmail.io Job Opening for Customer Support, apply

Aug 26 2016

44mins

Play

SFN156: Startup Advice From Award-Winning Serial Entrepreneur Dan Martell

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Dan Martell is an award-winning Canadian serial entrepreneur, and the founder of the recently acquired Clarity.fm, a venture-backed startup that makes it easy to connect with top business minds over the phone. In 2012, he was named Canada’s top angel investor, having completing over 33 investments with companies like Udemy, Intercom, and Unbounce.

Dan is back on the podcast giving us actionable steps on launching a startup from scratch. He shares why it’s easier to start a company today than ever before, how to determine your most important tasks as a CEO, and the common mistakes to avoid when launching your first startup.

In This Interview You’ll Learn:

2:08 - How Dan uses the seven pillars to measure his life, and orient his actions to get what he wants.

6:37 - How to focus on high-income tasks with the entrepreneur scorecard.

12:59 - Why the opportunity for anyone with a great idea to start a company is greater than ever.

18:46 - The truth about what it takes to become part of the one percent in America.

19:30 - Why you need a M.E.V.O (Minimum Economical Viable Offer), and not an M.V.P (Minimum Viable Product).

24:45 - How Dan went from 0 to 50,000 customers in 16 months by using content marketing.

32:32 - The most common mistakes new founders make.

Show Notes:

Dan’s Blog - danmartell.com

Dan’s Previous Episode - thefoundation.com/podcast/episode12

Dan’s Course - IdeatoExitOnline.com

May 10 2016

44mins

Play

SFN164: Jason Carter on Generating $115k Using Cold Email

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Jason Carter is a software engineer with a PhD in computer science. While going through The Foundation Process, Jason dabbled with a few different niches. Once he started seeing results, he focused on the path of least resistance. Through consistent action and reflection, he learned what he what he was doing wrong in his process, then made adjustments to set his system right. In just eight months he was able to generate $115k all from using cold email.

In this interview, Jason tells us what he’s learned from mistakes he’s made when he first started cold emailing people, and what he changed in his subsequent emails. He also shares why he deviated from developing a software for multiple customers in one niche (like most Foundation students have done), to developing software on a per-project, one-off basis.

In This Interview I Ask:

4:41 - What was going on in your life before the Foundation, and what was the impetus for you to decide to go through [the program]?

6:01 - Have you ever been out there selling to the customer?

7:42 - How did you kick off your first project?

10:24 - How passionate are you about dentistry?

13:50 - What was the call to action in the [initial] emails [you sent] that made it seem like you were asking for too much for a cold email?

14:39 - What did you change when you [started] cold contacting the list of dentists you had an affiliation with?

12:52 - Take us through the story of the first person you started working with. What was that like?

15:27 - Why did you decide to build a software for one dentist as opposed to many dentists with the same problem (what students typically do in The Foundation)?

16:50 - So what did you make on this first project? What did you quote it?

18:20 - What was the time frame from the time you sent the first email to the time you started getting paid by your first client?

19:50 - If I were to go out there and pick a list of 100 people, what are some of the mistakes that I would make as a novice?

25:00 - What have been the outcomes of cold email in your life?

22:47 – Have you ever really done anything [related to] a sales career?

23:12 - How uncomfortable was it for you to do this?

23:29 - When you get that voice in the back of your head, how did you get through that?

24:33 - From the time that you did your first project, how many other consulting projects have you brought on as a result of this cold email outreach?

24:49 - You want to tell the Vegas story?

27:50 - Where are you going to take all of this?

28:38 - If I were just the middleman entrepreneur who went in and discovered the problem and then hired a developer to complete that deliverable , out of the $115k, what would I actually keep in my pocket?

31:40 - What is the biggest takeaway for you over the last eight months?

The Foundation Process

  1. Find a problem to solve.
  2. Pre-sell your solution to that problem.

How to Pick a Market

You can pick a market that you’re passionate about, but it would be better to pick a market that actively spends money and invests in their growth. “What you need to fall in love with is the process of starting businesses rather than the specific niche or passion.” - Frank Mocerino

Tips for Cold Emailing

  • Find the top influencers in your target market. Those are the type of people who will do extra work (and spend the money), are passionate, and want to grow.
  • Mention your common affiliation (ie: college or networking group) in the subject line of your email. If you don’t have a common affiliation, take the time to read their blog or listen to their podcast. Then share what you found valuable from your experience with their content. They will appreciate you for taking the time.
  • Keep in mind that one lead can connect you to another. Top influences will know and put you in contact with other people in their field. After confirming their problem, ask them if they know of others like them who also suffer from that same problem.

Mistakes to Avoid When Cold Emailing

  • Don’t send emails to general addresses like info@website.com. Instead, go for the direct email name@website.com.
  • Don’t try to sell them something in the first email. Instead, explain your interest in learning about their pain and wanting to help create a solution for them.

Example: Jason was too focused on himself and what he wanted from the email

recipient rather than what he could do to help them. “I was focused on ‘This is

who I am and this is what I want’ instead of ‘This is who I am, how can I help

You?’”

  • Don’t worry about the quantity of your email list. It’s not about how many people you email. It’s about the quality of the people you email.

Show Links:

The Science of Cold Emailing, sign up form

Jul 08 2016

33mins

Play

SFN179: Ryan Moran on Entering the Freedom Fast Lane

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I have Ryan Moran on the podcast today because he has one of the coolest minds I have ever met in the entrepreneurial space. He is the Founder of Freedom Fast Lane, a business that inspires, educates, and empowers people to live extraordinary lives through the understanding that money and freedom are the result of who you become, rather than the other way around. Ryan is also the Founder of Capitalism.com, which exists to dispel the theory that the government is the best solution to problems, and it instead strives to empower individuals to take personal responsibility for their actions.

“The more experienced I get in business the more I realize that the things that are hard to me are easy to someone else, and the things that are big to me are small to someone else. So we might as well just create whatever the heck we want in life, right?”

In This Interview I Ask:

  • 4:45 - How did you get into business? What has your path and trajectory been like?
  • 7:15  – What’s the difference [between an entrepreneur and knowing how to make money]?
  • 9:20 - Why did you stop going to school to be a pastor?
  • 12:40 - What happened on your first mushroom trip?
  • 15:40 - Tell me about the mentality you had behind hosting such an ambitious first Freedom Fast Lane live event?
  • 25:50 - What goals does Ryan have right now?
  • 28:55 - Talk to me about beginning phases. If you’re starting from scratch, where do you go?
  • 31:00 - Can you give me an example of a product you launched on Amazon?
  • 33:20 - How did you find customers?

Business and Money

“I really didn’t know how to be an entrepreneur. I just knew how to make money.”

There is a difference between being an entrepreneur and making money. Entrepreneurs build something bigger than themselves and solve real problems with real customers. You can work your way into a high-paying job and be successful, but you aren’t building anything that’s yours. Are you building a brand, or are you selling things?

For example, Ryan started selling yoga products on Amazon. He started with a yoga mat then he added blocks, towels and other yoga products. He made this decision because there was an audience that already existed, and he identified that audience as likely to be environmentally conscious. He carved a niche for the company as an environmentally-friendly yoga brand and created Facebook groups to target his audience.

Starting a Business From Scratch

“Who is the audience that you’re serving and how are you giving them a solution? If you can answer those two questions, everything else is super easy.”

If you have never started a business and you have a goal to make more money, Ryan believes that there are two parts of the equation that you need to figure out. Before you figure these two things out, everything else is a distraction.

  • The audience that you serve and the pain points that they have
  • The solution that you give your audience

Losing His Religion

Ryan was originally going to school to be a pastor. He was questioning his faith and running a business, so he ultimately graduated with a degree in business. Losing his faith made him angry for a while, but he found a place for faith and spirituality during his journey. Ryan is currently working on a documentary called Losing My Religion to tell the story of Ryan finding his truth. Spoiler: the opening scene features Ryan on his first mushroom trip.

The Freedom Fast Lane

“I believe the fastest path to financial freedom is to build a business and invest the profits.”

At the Freedom Fast Lane, Ryan teaches entrepreneurial individuals how to build businesses and re-invest the profits – and he practices what he preaches. Ryan doesn’t take a salary from Freedom Fast Lane, he makes his money from physical product businesses and consulting. You can do the 10 Day Challenge to start on a path towards making more money, enjoying more time off, and living a life you love.

Freedom Fast Lane Live 2016 will be in Austin, TX December 9th - 11th. They have an amazing lineup of speakers – Tom Bilyeu, Peter Diamandis, John Mackey, Cameron Herold and Alicia Silverstone – that were chosen because they are doing things the fastest and the biggest in the entrepreneurial space. If you go to Freedom Fast Lane Live 2016 because you listened to this podcast, email me at andy@thefoundation.com and I’ll send you my cell phone number. We will have a little get-together for The Foundation community.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Nov 10 2016

46mins

Play

SFN209: A Roadmap to Revenue in 18 months

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Are you lost and looking for revenue?

Today’s guest, Dan Martell, maps out how you can develop an idea, iterate upon it, and start generating revenue over the next few months. Dan is a passionate entrepreneur who founded and exited three software companies over the past decade and he is an investor in over 30 others (like Udemy, Intercom, and Unbounce).

The first time Dan was on the podcast he shared how entrepreneurship saved his life. Today he’s bringing a crazy amount of value. Get ready to take some notes!

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Mar 06 2017

1hr 2mins

Play

SFN221: How to Bootstrap a Business with a Full-Time Job & Family to Feed

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We all know starting a business is hard – and it’s even harder when you have a full-time job and a family to feed.

Balancing all of these priorities is extremely difficult… but it’s not impossible.

Today’s guests, Dean Collura and Eliot Dill, were facing that exact challenge when they started TitleTap. However, they still managed to grow the company from nothing to hundreds of customers and hundreds of thousands dollars of revenue in just a few years.

In this episode, they will share how they got there, the challenges they faced along the way, and how you can bootstrap something when you have so many other responsibilities.

Click here to learn more and read the blog post at TheFoundation.com

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Jul 18 2017

40mins

Play

SFN175: How To Build Your Perfect Day - with Craig Ballantyne

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Craig Ballantyne is a productivity and success transformation coach and the author of The Perfect Day Formula: How to Own the Day and Control Your Life. He has contributed to Men’s Health Magazine since 2000, and in 2001 he created the popular home workout program Turbulence Training.

On his journey to success Craig has had to overcome crippling anxiety attacks, and he did that with his Five Pillars of Success and Transformation. Today Craig shows men and women how to use these five pillars to lose 10-75 pounds, get a raise and make more money, find the love of their lives, and overcome any obstacle in the way of success. You can read his daily essays on success, productivity and business at Early to Rise.

In This Interview I Ask:

  • 2:40 - Can Craig talk about the rules that he has, why he has them, and why they matter for people when it comes to building out these perfect days?
  • 5:20 - What are some of the rules that Craig has?
  • 10:20 - How does Craig consistently make time for his routines and avoid getting overwhelmed by the rest of the world?
  • 15:10 - Tell me about your Five Pillars of Transformation. What are they and how do they work?
  • 26:40 - What are Craig’s thoughts on meaningful incentives versus consequences for not doing stuff?
  • 28:45 - I’m a big fan of the vision setting process. Craig has a story that shows how impactful the vision setting process can be. Tell us about that story.
  • 41:20 - If you were giving someone the formula for building their perfect day, what does that entail?

(Some of) Craig’s Personal Rules for Success

  • Get up and go to bed at the same time every day. “You can use whatever hours you want, but it’s a nice structure to really accelerate the work you get done over the day.”
  • Have a rule about your health. Anything related to stress relief, physical training or nutrition. “It doesn’t have to be an all encompassing rule … but what’s the most important health rule that you can follow that’s going to give you energy and give you overall health and really contribute to your success?” This might be a paleo diet, meditation or consistent exercise.
  • Work on your number one priority first thing in the morning. If you give your number one priority 15 minutes in the morning six days a week, then that 90 minutes of work every week will really compound.

The Five Pillars of Transformation and Success

  1. Better planning and preparation
  2. Professional accountability
  3. Positive social support
  4. Meaningful incentive
  5. The big deadline

The Impact of Setting a Vision

“The Vision is essentially where you want to be in a couple years from now. Not only thinking about it, but actually writing it down. I call it creating a movie script for your life.”

Five years, three months and 17 days after Craig first articulated his vision to his coach – owning a business like Early to Rise – Craig bought the business of his dreams. Not something like it, but the exact business of his dreams: EarlyToRise.com.

Craig developed a mentor relationship with Mark Ford, the previous owner of Early to Rise. Mark told Craig to narrow his focus and set four goals:

  • One for your health
  • One for your wealth
  • One for your social self and
  • One for your personal enrichment or charity endeavors

How To Build Your Perfect Day

This is incredibly important. If you learn to optimize your day, and you just focus on your daily habits, your perfect day becomes your perfect week becomes your perfect month becomes your perfect quarter becomes your perfect year. This is the highest leverage point to be focusing your time and energy on if you’re going to be making some sort of habit change.

  • Figure out how you best operate. Do a time journal. You’ll identify when you’re wasting time, and you’ll identify your own “magic time.”
  • Solidify your sleep schedule.
  • Focus on your number one priority first thing in the morning.
  • Control the rest of your morning so you don’t get sucked into any rabbit holes and get through a lot of your to-do list.
  • In the afternoon, deal with the chaos that the world brings you. Be prepared by planning two solutions for every obstacle you expect to encounter in your daily life.
  • Finish work by five so that you can go home and focus on what counts in your life.

Resources

Downloads

  • MP3
  • Transcript

Production & Development for The Impact Entrepreneur Show by Podcast Masters

Oct 21 2016

51mins

Play

SFN201: Train for the Challenge by mastering your inner game

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If you’re listening to this right now, you are ambitious.

And ambitious people want awesome sh*t.

But if you want to make that happen, you need to Master Your Inner Game first.

Jacob Sokol is a life and business coach who has been described as a mix between Jay-Z and Deepak Chopra. For the past seven years, he has been on a mission to help people live with less anxiety and greater fulfillment by mastering their Inner Game.

Jacob is known for creating The Inner Game Immersion, a 10-week immersion process that helps people level up their mental clarity, emotional mastery, physical optimization, and spiritual purpose.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Jan 30 2017

40mins

Play

SFN165: Jenn Scalia on Creating a Membership Site

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Jenn Scalia runs a coaching business and membership site for women who want to put themselves out there and run their own online business. Formerly, she enjoyed doing social media full-time for the largest casino in Atlantic City until she was laid off. Jenn felt like she hit rock bottom after her second layoff in two years. It was then that she decided that she wanted control over whether or not she worked and how much she earned. Jenn then moved back in with her parents’, and leveraged their support to get out of debt and slowly grow her business to the six-figure company it is today.

In this interview, Jenn tells us all about Little Black Business Book, and what it takes to run a membership site. We also talk shop about creativity and why she’s addicted to investing in one-on-one coaching.

In This Interview I Ask:

2:35 - Did you go and get another job after [getting laid off]?

4:21 - What were the first 60-90 days like from the time you [decided to start a business]? What did it look like in the first three months of you figuring all this stuff out?

5:40 - Did you have habits or rituals that you did everyday? Did you do things to condition your mindset that way you could keep moving forward even though it was kind of tough?

6:50 - What are you saying in your marketing materials in order to attract clients that sets you apart from the other options that people have?

7:40 - How would you describe your ideal customer?

8:20 - How does your membership fee work?

9:20 - What are some of the specific mini courses that people could go through as a part of the membership site?

10:11 - When you launched the membership site originally, how many mini courses were a part of that?

14:04 - What’s a typical time frame from you’ve got the idea to it’s on the membership site?

14:40 - What’s your magic when and where for creation?

15:57 - Do you have a specific place you like to create?

16:42 - What are the strategies that you use you to acquire your ideal customers?

18:12 - How do you capture testimonials?

20:47 - What’s your most popular mini course?

21:48 - What’s your favorite social challenge that you run? Give us a taste of what that looks like.

23:12 - What’s content prompt?

23:36 - What kind of team is behind this?

24:22 - What do you think is the biggest chokehold in your business? What are you working on the most?

25:28 - What do you see for your business in the next three years? What’s that look like?

26:25 - Of the education and training you’ve experienced yourself, what are some of the game changers for you?

27:35 - What’s the latest book that you’ve read in the last six months that has shown you something new that excited you or that grew your business or your personal life?

28:26 - Did you systematize [drinking water] in any way?

28:52 - Let’s say you woke up and you don’t feel like you want to work. Do you have something that you do to push through or step back from the business? How do you look at a “down day”?

30:29 - Do you ever abstain from technology?

31:36 - What does success mean to you?

How to Position Yourself in the Marketplace

Position yourself as a thought leader and as someone who is the go-to person in your niche. Create a viral visibility so that people know who you are and know about your business.

How to Capture Testimonials

In order to get the right answers, you need to ask the right questions. Get your customers to express the journey from when they decided to hire you to their end result. Some questions you might include are:

  • Where were you before you purchased [product/service]?
  • What happened during your experience with [product/service]?
  • Where are you now after experiencing/using [product/service]?

Pro Tip: Ask for video testimonials that included specific numbers and actual results such as an amount of money saved or earned or percentage increase of goal(s).

Jenn’s Business Game Changer

“Every time I’ve worked with someone one-on-one, at a higher level, it definitely moved the the needle for me. I’ve also taken lots of courses, but I don't think, looking back, any course or program itself was a game changer. It was really having that first hand one-on-one support and accountability that really changed it for me. I'm addicted to it.”

“If I don’t continue to invest in myself, and I don't continue to have that support I'm not going to be able to continue to run a business that’s seven figures.”

Show Links:

JennScalia.com, website

Your Body’s Many Cries for Water, book

Jul 15 2016

34mins

Play

SFN198 - Bootstrapping software is simpler than you let it be

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Stop trying to hack early-stage startup growth.

Get ready for real world, practical advice on bootstrapping a software business.

David Hauser has been there and done it and he isn’t brainwashed by some of the Silicon Valley methods for hacking growth.

David bootstrapped Grasshopper from $0 to $30M in revenue before selling it & founded Chargify, made it profitable then raised money through Mark Cuban.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Jan 23 2017

44mins

Play

SFN232: The Foundation & Future of Internet Marketing

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Phil MacNevin has over 16 years of experience in design, digital marketing, entrepreneurship training, and leadership, and his unique background has allowed him to work with some of the top people and brands in the industry: His digital marketing agency, LiftMedia, has built and automated marketing funnels for industry experts like Eben Pagan, Jordan Belfort, Christian Mickelsen, Chandler Bolt, and The Foundation.

Phil also launched a new podcast, Automate and Convert, where he helps entrepreneurs increase traffic, optimize conversions, and maximize their productivity – all while automating their business and marketing.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Oct 24 2017

25mins

Play

SFN194: How to escape corporate servitude by bootstrapping

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Do you want to escape corporate servitude to live a life of value and make a greater impact?

Four years ago, Carl Mattiola left Tesla Motors and graduated from The Foundation as one of the most successful people in the class. He was generating $3-4k in monthly recurring revenue for a software product.

Now he is making well over six figures every month as the Founder or Co-Founder of three companies: ClinicRise, ClinicMetrics and Breakthrough PT Marketing.

You can make the leap too. Listen to Carl’s story to discover how The Foundation helped him achieve his goals.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Jan 13 2017

43mins

Play

SFN187: Don’t make your own mistakes; learn from these

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“I wish I had heard this interview two years ago. It probably would have saved a lot of hard times.” –Wyatt Jozwowski

Bootstrapping is great because it forces you to focus on what matters: maximum profit in the least amount of time, while maintaining the ability to reorient and make the best decisions.

There’s also a fine line between making decisions that matter and making short-term decisions that hurt you in the long-term.

To help you walk that fine line and make the best decisions for bootstrapping your startup, Wyatt Jozwowski & David Abrams share how they turned Demio’s rocky start into a successful launch and the lessons they learned along the way.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Dec 26 2016

45mins

Play

SFN155: How to Become Who You Are - with Jules Schroeder

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At the age of eighteen, Jules Schroeder ran her first six-figure business teaching other college students how to run their own businesses. Four years later, at age 22,  she co-founded a publishing company that made seven figures its first year in business, specializing in making books #1 Best Sellers on the Amazon Kindle platform. Today Jules runs CreateU, a one-year online education program that focuses on learning the specific skills you need to create the career & lifestyle you want.

In this episode, we talk to Jules briefly about her company CreateU, and some lessons she’s learned from her experience running three businesses. Then we go in depth to break down the three parts of becoming who you are. Jules shares her insights on relationships, creativity, and improving your skills.

In This Interview You’ll Learn:

2:08 - About CreateU.

10:21 - How to determine if you should go to college.

12:40 - Why you should get hands on experience and limit your consumption of how-to information.

15:33 - How to learn from failure, and what Jules learned from her failures.

20:00 - What success means to Jules.

22:43 - Part 1 of Becoming Who You Are: How to Maintain Close Relationships.

28:31 - Part 2 of Becoming Who You Are: How to Cultivate Your Own Creativity.

33:02 - Part 3 of Becoming Who You Are: What’s One Area of Your Life You’re Actively Improving?

37:09 - How to relax from your business without feeling guilt.

Show Notes:

Jules’ Website - julesschroeder.com

CreateU - createu.life

Unconventional Life Show - unconventionallifeshow.com

May 06 2016

41mins

Play

SFN160: Aaron Vidas on Customer Acquisition

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Aaron Vidas is the founder and CEO of Strategy Box, a company that helps others companies find their most profitable customers and creates radically simple plans to help them grow.

In this interview, Aaron talks to us about how he transitioned from moving back into his childhood home and working with low leverage clients to working with companies ten times as big and quadrupling his rates.

In This Interview I ask:

5:09 - What did you study in university?

6:04 - Knowing what you know now, [would] you go back and do that university program?

8:23 - What are some of your ongoing takeaways from backpacking through China?

17:31 - How did you go about firing your own clients?

24:50 - What shift did it take to go from calling companies making under a million in revenue to companies that were 10x-ing that?

29:08 - What does simplification actually mean?

33:28 - What are people doing wrong when they’re tracking the lifetime value of a customer, and how does that affect what they’re able to do with that information?

38:23 - What do you define as great leadership?

How to Calculate Lifetime Value of a Customer

Lifetime value is an estimate of how much a customer would bring in over the lifetime they are with the company as a customer.

Lifetime Value of a Customer = [How much money do you earn per month for a customer, over a period of time (usually 36 months for younger companies)] MINUS [the customer acquisition costs]

Discounted Cash Flow is understanding that a dollar spent today is not a dollar three years from now.

When calculating customer acquisition cost:

  • INCLUDE any expense related to marketing, including half of what you pay yourself (if you perform marketing tasks)
  • INCLUDE Development costs and other variable costs such as hiring customer service or an account executive
  • DO NOT include employee salaries

How to Cold Email Clients 10x As Big As the Ones You’re Currently Serving

When reaching out to prospects, make it abundantly clear that you’re not going to sell them anything and you just want to learn about their problems. It just so happens you might actually solve those problems and if they feel inclined to they may want to hire you later on.

You can use this script:

“This isn’t a sales call. [This] is what I do. [These] are some of the clients that I work with. [So and so] suggested I get in touch with you. I solve [these types of problems] for [these companies]. Can I have a ten minutes of your time? I really just want to know what your situation is, and if this is a fit for you or if it isn’t, and just why.”

In The Foundation, we call this process “Idea Traction.” Alternatively, you can say this:

“Hey, I’ve got nothing to sell you right now. I want to understand some aspects of your business to see what types of services you’re lacking, and to see if I could potentially develop a solution in the future. Can I have ten minutes of your time?”

Pre-Qualify Your Clients Before You Contact Them

Ask yourself, over two or three years, how much could this client spend with me? If the answer isn’t a big number you need to ask, should I be going after them in the first place?

How to Simplify Your Business

Ask yourself, a year from now, what do you want to be doing? Then work backwards from that. Some other questions you can ask is how much would it cost to acquire a customer or how long would that customer stay around for?

How to Fire Clients

There comes a time when you might have to fire your least profitable clients to grow your company. Firing your client doesn’t mean you’re leaving the relationship in a negative way. Take the extra time to help your client continue their business without you.

  • Step One: Have an open and honest conversation about the relationship. Explain why you are unable to serve them to the best of your abilities. An example might be that the client is self-sabotaging themselves by not doing their part in the collaboration to accomplish agreed upon goals.
  • Step Two: Refer your clients to alternative service providers so there’s no interruption in their services. 

Show Links:

AaronVidas.com, website

Strategy Box, website

Customer Acquisition Cost, slides

Jun 10 2016

43mins

Play

SFN163: Jennifer Barcelos & Sandy Connery On Developing and Growing A B2B Company

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Jennifer Barcelos and Sandy Connery are both alums of The Foundation Class of 2013, who met and instantly became friends at our Foundation live event. Jenny was a lawyer and new mom wanting to explore new ways to fund the nonprofit organization she worked with, while Sandy was a certified pedorthist, who after selling her previous business was looking for a new entrepreneurial challenge. After uncovering a common pain point shared by yoga studio owners, Jenny founded Namastream, a virtual wellness studio service for yoga instructors. Sandy, being a fellow yogi and Namastream enthusiast, joined the team a year and a half later.

In this interview, Jenny tells us the story of how Namastream came to be, and what her experience of building a SaaS solution from inception to growth is like. Sandy shares what prompted her to join the Namastream team and how roles are divided between them.

In This Interview I Ask:

4:59 - How many studios did you end up speaking with before you saw the pain you were going to solve for them?

5:35 - How do you actually take that pain and start taking action toward building a solution to it?

7:20 - How were you thinking about the long-term vision of what you wanted to get out of building something?

10:01 - People always say that you should build a business in an area that you’re passionate about; is yoga a passion of yours?

12:50 - Jenny, how long did you run [Namastream] without Sandy, and what was the impetus to bring somebody on?

14:54 - How did you decide to bring someone on as a partner versus hiring a rockstar team member that you pay as an employee?

16:50 - Sandy, what drove you to get involved?

19:35 - How did you go from a bootstrap company to going through the 9Mile Labs Accelerator program?

27:28 - What are some of the core takeaways from the Accelerator program?

29:30 - How do you two divide your roles in the company?

33:30 - Who’s the ideal customer for Namastream?

37:41 - What’s the vision for Namastream over the next three years?

40:13 - Do you feel like you went in and dominated yoga and now you’re spreading, or does it feel it doesn’t do you any good to sit around and dominate yoga for years before you spread?

42:12 - [What is] the biggest mistake that you believe you’ve made that has led to breakthroughs or growth?

How to Validate a Pain Point

  1. Interview multiple target customers and find a common pain point.
  2. Have an additional conversation with each of those same customers you interview, and get them to confirm the pain point you’ve discovered.
  3. Research bigger brands and companies who have already figured out how to solve the pain point you’ve discovered, and evaluate their solutions.

How to Qualify a Potential Partner

  • This person should know your business.
  • This person should be someone you trust 100%.
  • This person should be as excited and interested in your company as you are.

Example: Jenny and Sandy were already accountability partners within The Foundation program so Sandy knew all about Namastream from their conversations. Sandy was always interested in Namastream so when Jenny proposed a partnership, Sandy intuitively said yes.

Show Links:

Namastream, website

Soulful MBA: Start Your Own Health and Wellness Business, website

9Mile Labs: Accelerator Program, website

Jul 01 2016

47mins

Play

SFN208: How to Bootstrap a Business to $1M in Monthly Recurring Revenue

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Do you feel in control?

Bootstrapping a business allows you to create a life that you control – even if you have to start the process after work and on weekends. 

Today we have an incredible bootstrap success story: how Paras Chopra launched and scaled Wingify to over $1M in monthly recurring revenue – that’s right, monthly.

In this episode you’ll learn…

  • why bootstrapping gives you control.
  • the difference between a good launch and a bad launch.
  • how to leverage your core value.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Feb 27 2017

44mins

Play

SFN170: Brian Scudamore On Growing Your Business With the Right People

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Brian Scudamore is the founder of many companies under the umbrella of O2E Brands (Ordinary 2 Exceptional). He started his first business 1-800-GOT-JUNK, a junk removal company, in college, and grew it to a global brand with franchises in over 30 cities across North America. Brian’s other franchises include Wow 1 Day Painting, You Move Me, and Shack Shine.

In this interview, Brian tells us how he grew 1-800-GOT-JUNK from a college side hustle to a 250 million dollar franchise. Brian credits his success to two things: having a clear vision for his business, and hiring the right people.

In This Interview I Ask:

2:30 - How much money can you make running a junk removal business?

4:07 - What were you studying when you were in college?

4:42 - If you were about to have the possibility to enter college today and you still wanted to be an entrepreneur, do you think you would go through it?

6:36 - What did [it] actually look like for you to go from nothing, to getting something created out of thin air?

10:26 - What kind of income were you actually taking home, roughly?

11:44 - During those first five years, what was your relationship like with [your friends and family] relevant to your business? Were they supportive?

14:53 - After you lay off these eleven people, do you start to create a system in a structure around exactly what it looks like to hire the perfect employee for you?

18:32 - So you've actually never taken outside funding for 1-800-Got-Junk or any of the brands, is that right?

20:21 - What kind of a process have you put in place to onboard new franchisees and keep the culture?

21:45 - Was there anything that happened with the franchising model that you guys really learned a lesson from?

24:49 - You guys have a pretty unique way of managing your vision, don't you?

26:26 - How close to that five-year goal did you hit your 30th city?

27:46 - So when does O2E [Brands] come about in relation to 1-800-Got-Junk? 29:46 - What goes into taking a two-to-three week job and making it into a one-day job? 32:01 - What other businesses are now under the O2E Brands’ umbrella? 33:20 - Was [You Move Me] something that you actually engineered from the ground up with you and your team about what an ideal moving experience would look like? 34:49 - What's the kind of core idea behind the whole concept of the entrepreneur? Why is this so important? 36:53 - Why is [entrepreneurship] potentially a better option than a pure entrepreneurship model? 39:26 - What skill sets or lessons did you need to learn to go from one million, and then to fifty million, and then to 250 million? What are the distinctions and that sort of growth? 41:43 - What does it look like for you to be the vision and the culture side of the company in terms of what you do in a day? 43:34 - What does your “painted picture” look like for the next three to five years?

Learn in the Way That Works Best for You

In the world of business, there're so many ways to learn. Brian’s style of learning had always been getting out and talking to mentors, finding real-life people who had been where he wanted to go and learn from them. It all depends on what you're doing. If you're learning to code, you don't necessarily need to go to college. If you're learning to be a doctor, you probably should. Lots of successful people have gone the route of the classroom and studying to get an MBA. Find the method that works best for you.

Overnight Success Stories Take a Long Time

As entrepreneurs, it's worth reminding ourselves that “overnight success stories” take a long time. It took Brian ten years to generate his first million dollars in revenue. There's so much talk of people getting into tech and building the next billion-dollar app, but those are truly unicorns. They do not happen very often. Real businesses are the ones that take time, take that passion that never wanes, and you're just constantly giving to try and really grow your company.

Systematize Your Business

Write down all your business processes into a documentation of how your brand does everything. Systematizing became the foundation for 1-800-Got-Junk’s scaling. Brian took everything in his business, how he answered the phone, how he price jobs, how he resolved customer complaints, how he marketed the business when things were slow or busy; and compiled it on a one-page checklist of “how you do this the 1-800-Got-Junk way”.

“Inspect What They're Expecting”

When it comes to customer service, always ask, “What we expect, is that getting delivered?” A CEO shouldn’t ever get so far away from the front lines. You have to connect. You have to check in and you have to “inspect what you expect”, even as you continue to grow a business.

The Keys to Growing a Business Successfully

  1. Have a Vision of Where You're Going

“If you don't know where you're going, any road will take you there”. It knows exactly where you're going. You don't have to figure out exactly how to get there until time starts progressing and you start figuring out the how. The vision is all about where you going. What's the destination?

Imagine pure possibility. What could the future look like if only you could imagine it? Write down on a sheet of paper that your business would look like, feel like, and how you’d act at a point in the future.

Example: The “painted picture” for 1-800-Got-Junk was a five-year vision that they would complete by December 31, 2003. It said they'd be in the top thirty metros in North America. It said they would be on The Oprah Winfrey Show. It said they would build the “FedEx of junk removal”, but with clean shiny trucks, friendly uniformed drivers. That painted picture compelled Brian to start seeing the future, and he shared it with friends, family, co-workers, and new hires so that everybody would see this vision and make a decision if they believed, or if they should be doing something different.

  1. Find the Right People

It's all about people. It's people that make businesses grow and succeed and thrive. Find the right people.

Ask yourself, who’s the team? What does the team look like? What are the right seats? Bring those people in who have the same shared passion for your vision and towards building something bigger together. Hire and train them. Give them love and support and everything they need to be successful. Treat them right. Never compromise on the quality of people that you bring into your organization.

However, keep in mind that no one will ever be as passionate about your business as you are.

What is an Entrepreneur?

Entrepreneur stands for two things: opening doors to a new opportunity and then working together, building something much bigger together than anyone would have ever chosen to build alone.

An entrepreneur is someone who isn't going solo. They're not flying solo. They're building something together and what's awesome about our entrepreneurs is once they've had their own runway and started becoming successful, they recognize that the fastest way for themselves to grow, is taking other employees they have and saying, “Hey, have you ever thought of running your own business, of living the American Dream? I think I can help”.

O2E Brands is a cheerleading organization. They set a vision and help everybody work together towards that common vision. They also provide opportunities. They open doors and say “Come on in. Take the risk”. They invest with entrepreneurs and help introduce them to people could partner with one another to build a successful moving business or shine-our-window and gutter cleaning business in a new market.

Show Links:

Aug 21 2016

46mins

Play

SFN237: The Story Engine: Grow Your Business with Content Marketing

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Kyle Gray is a mentor within The Foundation who helps businesses turn their stories into growth tools. He is also the author of the bestselling book The Story Engine, which has helped thousands of entrepreneurs tell their stories and grow their businesses with content marketing.

Kyle developed many of the strategies and systems he uses while working for WP Curve, a startup that grew to 7 figures using content marketing and was recently sold to GoDaddy.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Dec 05 2017

22mins

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SFN236 | Purpose Mapping: The Dirty Little Secret of Every High Achiever

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Craig Filek is on a mission to map the purpose genome of humanity... for humanity. He is the Executive Director of the Purpose Genome Institute and the creator of a psychological technology for unlocking your potential called Purpose Mapping®.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Nov 28 2017

23mins

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SFN235: Ryan Moran’s Road Map to a $100M Business

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Ryan Moran returns to discuss his plans for building a $100M business. If you’re not familiar with Ryan already, he’s the Founder of both Capitalism.com and Freedom Fast Lane – and, although he’s barely 30-years-old, he recently exited a company for eight figures.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Nov 16 2017

43mins

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SFN234: Generating $20k MRR (With Just THREE Customers)

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Torben Anderson was in the corporate rat race for 20 years. Now he’s Founder of Rewired and, after just a few months, he’s generating $20k in monthly recurring revenue (MRR) – with just three customers.

Click here to learn more and read the blog post at TheFoundation.com/blog.

Resources

Nov 14 2017

20mins

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SFN233: Scaling from One Customer to $26k MRR in 6 Months

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Just six months ago, Rufus Casey had one customer for his software product, GrowFlow – fast forward to today and he’s generating $26k in monthly recurring revenue. We dig in and share a case study of every step along the way.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Oct 31 2017

24mins

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SFN232: The Foundation & Future of Internet Marketing

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Phil MacNevin has over 16 years of experience in design, digital marketing, entrepreneurship training, and leadership, and his unique background has allowed him to work with some of the top people and brands in the industry: His digital marketing agency, LiftMedia, has built and automated marketing funnels for industry experts like Eben Pagan, Jordan Belfort, Christian Mickelsen, Chandler Bolt, and The Foundation.

Phil also launched a new podcast, Automate and Convert, where he helps entrepreneurs increase traffic, optimize conversions, and maximize their productivity – all while automating their business and marketing.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Oct 24 2017

25mins

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SFN231: CASE STUDY: A Software Business from Idea Extraction to Sales

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Sergey Zuev is a Starting From Nothing listener in the Ukraine who started his own software company a little over a year ago, and it is steadily growing and generating more money each month. We’re going to learn exactly what he did, where the idea came from, how he got the first version built, how he’s been marketing and selling it, and what he’s planning to do next.

Sergey’s software, GA Connector, connects your sales software with Google Analytics so you can track your website visitors all the way to a physical sale.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Oct 17 2017

16mins

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SFN230: Create Your Own Life: Action Begets Traction - with Jeremy Slate

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Have you struggled to get heard in the entrepreneurial space?

There’s a lot of noise in the space, but Jeremy is the Founder of the Create Your Own Life Podcast and he specializes in helping entrepreneurs share their story and get heard. After the initial success of the podcast, Jeremy partnered with Daniel Gefen to launch Get Featured to help other entrepreneurs get their message out by appearing as guests on the right podcasts.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Oct 10 2017

25mins

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SFN229: Saying HELL YES to an Unconventional Life - with Jules Schroeder

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Jules Schroeder is the founder of Unconventional Life, a media and experiences company that operates a podcast on the Forbes Under 30 channel, while hosting five-day business accelerators in exotic locations worldwide.

Her mission to inspire and empower millennials to live a life by their own design, where their greatest source of happiness is also their source of income.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Learn more about the upcoming event: unconventionallifeshow.com/Nicaragua

Sep 26 2017

36mins

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SFN228: Case Study: From The Foundation to Sales

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Since joining The Foundation in January 2017, Eathan Janney has launched a business (Invisible String Software), pre-sold his first webinar, and started generating revenue. We share what he’s done along this journey so that you can skip some of the mistakes he made and leverage the lessons he learned.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Sep 19 2017

23mins

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SFN227: How to Grow Your Investments & Leverage Your Time - with Matt Bodnar

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Matt Bodnar is a partner at early stage investment firm Fresh Hospitality, who are on a mission to help entrepreneurs grow by providing financial and intellectual capital to growing businesses in the food service value chain. He’s also the creator and host of The Science of Success podcast, which is focused on improving decision-making and understanding psychology.

Matt’s work earned him a spot on the Forbes “30 Under 30”, called a “Rising Restaurateur Star” by the National Restaurant Association, and labeled a “Strategy Pro” by Restaurant Hospitality Magazine.

In This Interview I Ask:

  • 1:50 - How did Matt get started in the restaurant industry, and doing what he does now?
  • 5:10 - Why restaurants?
  • 9:20 - When it comes to sifting through decisions, how many deals does Matt look at before investing in one? What is he looking for, and how does he know when one is going to be a winner?
  • 17:00 - How does Matt leverage his time?
  • 25:50 - What are the highest impact things that Matt does? Where does his time go on a day-to-day basis?

Value Added Investors

There are two fundamental investment strategies:

  1. The discovery of value
  2. The creation of value

Fresh Hospitality doesn’t invest in companies hoping to discover a gem that increases in value – they go in every single day to add as much value to that investment as possible.

They do still want to invest in companies with a lot of potential, so they heavily consider the Founder and how the brand is positioned in the marketplace.

Investing in Systems, Processes, and Technology

Restaurants are a fairly complex and low-margin business, so you have to have really good systems and processes in place. Fresh Hospitality specializes in implementing effective systems and process to add value to their investments, and that’s one of the keys to their success in the industry.

  • A private technology company does all of their in-house IT and developed a proprietary SaaS platform to run all of their businesses, with custom analytics.
  • The invest in an accounting company specializing in restaurants.

The result is complete visibility in operations and minute control over costs.

How High Achievers Learn to Leverage Time

At some point, there’s a hard limit on the amount of time you can work. Bill Gates, Warren Buffett, and other high achievers are more high leverage in how they use their time than most other people.

They can produce exponentially larger results than most people, in the same amount of time… but how?

  • They focus on improving their decision-making ability. This is one of the best possible investments you can make with your time because the knowledge never becomes less valuable.
  • They continue to focus on learning information that doesn’t change over time (or changes very slowly), and the compounding benefits create exponential shifts in how they view the world.

If you want to start leveraging your time more effectively, head over to successpodcast.com/better to pick up Matt’s “4 Steps to Making Better Decisions” guide.

Resources

Aug 15 2017

36mins

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SFN226: The SaaS Cheat Code - with Dan Schwartz

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If you are a non-technical person, you can still start (and grow) a successful software company.

Dan Schwartz is the Founder & CEO of InvestorFuse, a bootstrapped SaaS company that just hit $1M in annual revenue. However, Dan isn’t a developer and he hasn’t written any code.

Dan also wrote one of The Foundation’s most successful guest blog posts, “The SaaS Cheat Code," and today he’s going to share the cheat code with you.

In This Interview I Ask:

  • 1:40 - How did Dan get started, and how did he wind up building a software company?
  • 5:30 - What was the community you shared your solution with, and how did you reach them?
  • 11:20 - It’s expensive to build the software from scratch so, instead of doing that, Dan built it on top of Podio. How much did that save you?
  • 12:30 - Did the customer base care at all that it was built on Podio?
  • 16:50 - What were Dan’s biggest lessons from all of this?
  • 19:40 - Where is Dan going next?

People Don’t Care How Their Problems are Solved

“We could have built InvestorFuse on Microsoft Word, as long as it did what we said it would do.”

When starting InvestorFuse, Dan saved a lot of money by building the product on top of Podio. They were able to go from idea to beta launch in just three months!

Dan wrote in his guest post, “Here’s the big realization: Cloud based software services, APIs, and integrations that connect all these tools together have made it easier than ever for non-techy people to quickly prototype the building blocks of a SaaS … A ton of investors were using Podio at the time because of its flexibility, but with flexibility came some challenges.”

Dan solved those problems by systematizing and automating parts of Podio.

By productizing the automation service, he was able to sell customers a solution. The customers didn’t care that it was built on Podio because they were still able to stay on top of their leads and close more deals.

Resources

Aug 08 2017

23mins

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SFN225: How Entrepreneurs Can Solve Large-Scale Problems - with James Schmatenberger

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Do you really understand how to address large-scale problems?

James Schmachtenberger has a unique education emphasizing the interconnected nature of large-scale problems, and this drives James to approach societal and health challenges with solutions that account for the entirety of a problem, rather than solving for one issue while creating another.

This mission recently led James to Founding the Neurohacker Collective, an applied neuroscience company that has assembled some of the world’s most accomplished doctors, scientists, and intellectuals to address the optimization of the human consciousness itself. Their first product to market, Qualia, is a revolutionary cognitive enhancement product and the most advanced nootropic on the market.

We discuss the importance of our world’s interconnectedness and how entrepreneurs can use universal principles of interconnectedness to make a greater impact.

In This Interview I Ask:

  • 1:15 - How did James become somebody who has that kind of bio and thinks about problems in that type of way?
  • 4:00 - When James talks about universal principles and why they matter, and the connectedness of all things, why is that something an entrepreneur should be taking into account? And what does he mean by universal principles?
  • 8:20 - What were James’ parents like?
  • 9:50 - Does James think about philosophy a lot, on a day-to-day basis? What philosophies shapes his lens and the way he sees things?
  • 11:20 - How is having the experience of a more connected perspective going to help someone make a greater impact? How can people go about doing that?
  • 14:30 - How does someone shift from thinking about self to thinking about the bigger picture, and how do they make it habitual?
  • 24:10 - Empathy is possibly one of the greatest skills you can have as a human. Nobody really talks about it, but it is the driving force behind so many different things.

Universal Principles & Entrepreneurs

In Western society, we have a tendency to think about things very separately. We compartmentalize our health, business, relationships, politics, the environment, and just about everything else. We don’t tend to look at how all of the different facets of life interconnect and guide each other

If you only take into account the one thing you’re looking at or interested in, and don’t take into account how that plays into everything else, you’re going to be looking at too narrow of a picture – and, as a result, you will have a much lower likelihood of succeeding at whatever you care about or creating a real impact.

The Value of a Macro Perspective

“Whatever it is that we put a substantial portion of our time and attention into is going to take up our awareness and shape the kinds of thoughts we’re having and the actions we’re taking.“

If your thoughts are primarily focused around meeting your own needs, that will be the extent of where your mind allows you to go, and that’s not a meaningful or motivating place to focus a huge amount of your attention.

When you expand our awareness into a bigger picture, particularly how you can contribute to the bigger picture in a beneficial way, daily life becomes easier and you can affect more.

How to Become More Connected

“Pay attention to something bigger than yourself that motivates you, take some action, and more starts to illuminate along the path.”

The ability to hold a bigger picture is a skillset that has to be developed:

  • Start by picking something bigger than yourself that you already care about, and start investing more time and attention into that. You generally can’t start with the whole.
  • From there, you will inherently start to learn all of the other things that apply to that space and this will allow for expanded awareness.

Enhance your capacity for empathy:

  • Empathy isn’t just caring or understanding – it’s allowing yourself to fully step into the experience of another living creature and allowing yourself to experience life as they do.
  • That is the most profound way to expand one’s capacity for awareness, and for real maturity.

Resources

Aug 01 2017

39mins

Play

SFN224: How to Leverage the Science of Succeeding with People - with Vanessa Van Edwards

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Do you know how to captivate people?

Today, you’ll find out how science can help make every social interaction more successful.

Vanessa Van Edwards is a national best selling author and the lead investigator at her human behavior research lab, ScienceofPeople.com. She is a professional people watcher and her goal is to crack the code of interesting human behavior. She shares her research with audiences around the world, and in her book Captivate: The Science of Succeeding with People.

Vanessa also preaches the idea of being the most memorable person in the room, and what she preaches is exactly why we met. In this episode, we discuss why being memorable is valuable in networking, and how you can use her research to improve your social interactions both in person and online.

You will learn…

  • The key to good social interactions
  • The two types of game-changing relationships
  • Where people screw up the most in social interactions (and how to avoid it)

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Jul 27 2017

47mins

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SFN223: How to Give Yourself Limitless Job Security - with Caitlin Pyle

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Don’t listen to self-doubt – anyone can live an abundant life.

Caitlin Pyle is an entrepreneur who started out as a freelance proofreader and, just three years ago, had zero knowledge about marketing and product creation. Now Caitlin and her husband Ben (also a Foundation alumni) manage BCP Media, a multi-million dollar media company with multiple blogs and digital products, including the site that started it all, Proofread Anywhere.

Caitlin’s life mission is to help hardworking people worldwide develop the success-oriented mindset and skills they need to generate income, from anywhere, online.

In This Interview I Ask:

  • 2:20 - How is Caitlin’s mindset different than it was three years ago?
  • 9:20 - Cultivating skills matters. Are there any skills that Caitlin is working on right now?
  • 10:40 - What is it like working with a spouse?
  • 13:45 - Tell me about the webinar “unlaunch.”
  • 16:40 - Where is Caitlin generating leads?
  • 21:00 - If someone is starting from scratch but wants the same kind of lifestyle that Caitlin has, where should they start?
  • 23:15 - What were the most significant mindset shifts that Caitlin has had over the past three years?

Mindset: What a Difference Three Years Make

“I look at skills as the real job security. If you can create your own income, you’re way better off than someone who depends on a job for income.”

Three years ago, Caitlin looked at earning money as something for other people. Seeing other people get money made her feel bad because it felt like there was less for her – it was a scarcity mindset that limited her.

This mindset still comes back from time to time, when she is on the precipice of something she never thought would be possible – but, every time, she has smashed through that barrier and life continues to get more abundant.

Real, Limitless Job Security

“We can create our own job security by learning new skills. The more skills you have, the more income you can generate – there really is no limit to it.”

Now Caitlin realizes that there is an almost endless well of opportunity in the world, especially online, if we learn to leverage our skills and make our own income.

Start by reflecting on where you are right now: what gets you excited? Chase the thing that excites you, find people who are doing that, and learn from them.

Don’t try to chase the big picture. Keep your focus on the step that is immediately in front of you, accomplish those smaller tasks, and then the big picture won’t look so impossible or overwhelming.

Resources

Jul 25 2017

32mins

Play

SFN222: Overcoming the Trials and Tribulations of Entrepreneurship (and Life)

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If you are trying to start a business, you’ve probably been through some trials and tribulations along the way… and today we’re talking to someone who triumphed over their year of hell and came out stronger on the other side.

Kyle Racki is the CEO of Proposify, a seven-figure software business with $250k MRR after only three years. We discuss the start of his entrepreneurial journey, some of the challenges he had to overcome, and how he is growing Proposify.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Jul 20 2017

42mins

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SFN221: How to Bootstrap a Business with a Full-Time Job & Family to Feed

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We all know starting a business is hard – and it’s even harder when you have a full-time job and a family to feed.

Balancing all of these priorities is extremely difficult… but it’s not impossible.

Today’s guests, Dean Collura and Eliot Dill, were facing that exact challenge when they started TitleTap. However, they still managed to grow the company from nothing to hundreds of customers and hundreds of thousands dollars of revenue in just a few years.

In this episode, they will share how they got there, the challenges they faced along the way, and how you can bootstrap something when you have so many other responsibilities.

Click here to learn more and read the blog post at TheFoundation.com

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Jul 18 2017

40mins

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SFN220: Writing, Relationships, & The Subtle Art of Not Giving a F*ck - with Mark Manson

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Entrepreneurs and high achievers often struggle with the simple parts of living a good life, like relationships.

Today’s guest, Mark Manson, is the New York Times bestselling author of The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, a blogger, and an internet entrepreneur – plus he’s hilarious, insightful, and wise.

We explore how he grows his business as an independent writer, why romance is an overrated aspect of relationships, and his plans for the future.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Jul 13 2017

46mins

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SFN219: Using Fear as a Compass & Embracing the Energetic Side of Business

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Raj Jana scaled JavaPresse Coffee Co. to six figures of monthly revenue in just one year, and it’s only picking up steam.

Raj is the Founder and Chief Brewing Officer of JavaPresse Coffee Co., a company that creates innovative products that make coffee fun. He JUST left his day job (after working out an incredible deal to receive severance) and is gearing up to invest in the business full-time.

Click here to learn more and read the blog post at TheFoundation.com

Resources

Jul 11 2017

35mins

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SFN218: Generating Press & Changing Behaviors - with Maneesh Sethi, Founder & CEO of Pavlok

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Do you struggle with generating attention when you start a new project?

Maneesh Sethi is one of the most eclectic, interesting, and written-about guests we’ve had on the show. He authored an international bestselling book when he was 14, trekked across the world for a Travel Channel show, and created Pavlok – the world’s first wearable that actually changes behavior.

Whether he’s becoming a famous DJ in 90 days or hiring a woman from Craigslist to slap him when he uses Facebook, Maneesh has a knack for generating attention and press.

Click here to order Pavlok 2 at a discount.

Click here to learn more and read the blog post at TheFoundation.com/podcast.

Resources

Jun 29 2017

42mins

Play