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Brandwidth On Demand

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

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#078 - 15 Minutes until WISE O'Clock - Terry Patrick

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK!  After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner.  As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS.  He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year.  (1:33) Terry reveals his “can't-miss’ recipe for a WINNING station. (3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow. (4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it. (5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target. (7:00) Tips to improve voice tracking which work in ANY size market.  Even if the talent provides LOCAL content in other cities. More info at www.brandwidthondemand.com


27 Aug 2018

Rank #1

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#054 - Guest: Keith Hill, the UNconsultant

Keith Hill, The UnConsultant, has been successfully helping radio stations raise their ratings since 1992 when he teamed up with the iconic Moon Mullins in Nashville as a consultant specializing in the Country format. Perhaps most famously, Keith is recognized as the Worlds Leading Authority on Music Scheduling, proving advanced coaching for services including Musicmaster and others. Prior to a successful string of programming operations positions, Keith also was an air personality at the Legendary WFIL, Philadelphia as well as WXTU, Philadelphia and WYNY, New York. When asked what “UnConsultant” means, Keith replies, “I do it differently. I look at radio stations holistically, and all advice is custom. I never offer cookie cutter advice.” His client stations are consistent winners, frequently attaining the number one position in their market under his guidance.


21 Jan 2018

Rank #2

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#059: Radio's NEW Awakening: Sheri Lynch (The Bob & Sheri Show)

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse. A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network. Sheri is also the author of two best-selling books and has a Master’s degree in social work. She puts that degree to use all day long, both in the studio and at home where she and husband Kevin lay claim to 8 or 9 kids, a small herd of dogs, and an entire battalion of cats. Biggest Takeaways You Don’t Want to Miss: The top 3 things a host must realize to build a loyal audience and the ONE THING to NEVER do! Why Sheri considers herself a "naturalized radio citizen", and if you're smart YOU WILL, too! The biggest FREE opportunity too many radio people are missing. Complete show notes: www.brandwidthondemand.com


26 Feb 2018

Rank #3

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Mike Thomas - ESPN 1000, Chicago - Radio's Renaissance Manager

“As a lifelong Chicago sports fan, this is a dream come true” for Mike Thomas, who recently arrived in Chicago not only as Market Manager for ESPN 1000 but also to be close to family.For 10 years, Mike headed programming at Boston’s WBZ, the award-winning station known as The Sports Hub. Before launching the format for CBS Radio (and successor Beasley Media Group) he worked as a program director for stations owned by Jacor, Clear Channel, Saga Communications and Mid-West Family Broadcasting.  His career has taken him from Springfield, Illinois to Dayton, Ohio, to Indianapolis, San Diego, Boston and now Chicago will be his first job as a market manager.With Mike’s big-picture approach, tips on developing a solid gameplan, and insights into his winning attitude, it’s easy to see why Mike was been successful every step of the way.


18 Nov 2019

Rank #4

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#081-Tips from the Queen of Urban Mornings - DeDe McGuire

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach. After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! Top Takeaways You Won't Want to Miss (1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!.  (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use.  (5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B. (6:28)  Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show! (10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE! complete show notes & videos: www/brandwidthondemand.com


1 Oct 2018

Rank #5

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#080 - Confidently Control Your Career - Michelle McKormick, WLAV, Grand Rapids

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things.  Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick! Biggest Takeaways You Don’t Want to Miss: (1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it.  (2:30)  The  MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together.  (3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show.  (5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'. (6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh, relevant and contemporary. complete show notes www.brandwidthondemand.com


17 Sep 2018

Rank #6

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#090 - Live, Local and Loving It! Summit VPP, VP/GM Beverlee Brannigan

Beverlee Brannigan exudes a passion for radio. Local radio. From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards.  Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us! Biggest Takeaways You Don’t Want to Miss:  (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t! (4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it.  (6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer. (10:45) A top survival tip for anyone who loves programming or performing on-the-air.  (13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career?  Show notes at www.brandwidthondemand.com


19 Feb 2019

Rank #7

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Your 2020 Ratings Magnet - Guest Tracy Johnson

Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships.  Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END  opportunity just for Brandwidth Listeners!


16 Dec 2019

Rank #8

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#060 - What's the Buzz? Beasley VPP Buzz Knight

Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight. In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was also a member of the on-air talent team at WNEW-FM in New York City.  In addition to his group VPP position at Beasley, Buzz also serves on a number of industry audience measurement advisory boards. Discover: The “R” word that can make or break your career. Buzz’s recipe for an outstanding radio operation. Secrets on how to make YOUR radio brand(s) stand out from all the media ‘noise’. Some pointers ─ which surprise you ─ on creating the strongest radio brand(s) possible (for your radio station or YOUR career!). Navigating the career maze: hear what is considered ‘the full package’ when Buzz considers applicants, both for on-air and management positions. Complete show notes: www.brandwidthondemand.com


3 Mar 2018

Rank #9

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#085 - Heather Cohen - Radio's Agent to the Stars!

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.  Previously she served as  Assistant Program Director for New York’s legendary WOR.   Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent!  Biggest Takeaways You Don’t Want to Miss: (4:07) What criteria does a top agent look for when considering whether to represent a new talent?  (5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position.  (6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers.  (7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t.  (12:10)  Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there. Complete Show Notes: www.brandwidthondemand.com


19 Nov 2018

Rank #10

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#095: Syndication's Next Generation | Guest: Elaina Smith

Elaina Smith has become one of the strongest women performers in radio. While working at Entertainment Tonight and The Insider in L.A.,  Elaina found her true passion was radio when she got an opportunity to work with San Diego's wildly popular Dave, Shelly & Chainsaw morning show. She caught the bug and never looked back. Since then, Elaina has hosted shows in San Diego, Florida and now over 100 stations simultaneously on NASH Nights Live each night.  Most recently her "With Elaina" has been added to the Westwood One lineup. Elaina is a Gracie Award-winning broadcaster, who recently added “actress” to her resume when she was asked to appear as herself on the series Nashville. You might also recognize her voice as the newest addition to the ACM Awards announcing team on CBS along with radio co-host Shawn Parr. Elaina is also the host of the popular “Women Want to Hear Women” podcast. Complete show notes at www.brandwidthondemand.com


22 Apr 2019

Rank #11

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#099: The BRILLIANCE of Idiots - Guests: FREE BEER & HOT WINGS

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN. Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do.  Hear how!


3 Jun 2019

Rank #12

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Guest: JOHN TESH: Intelligence for your CAREER

John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records soldJohn is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘Intelligence For Your Life’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his marketing team regularly utilize these robust platforms to promote his live concert performances.John's insights, experiences and ongoing success make him a role model ANYONE serious about a career in media should pay attention to!


28 Oct 2019

Rank #13

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#062 - Drew Horowitz, President & COO, Hubbard Radio

Drew Horowitz is the President and Chief Operating Officer of Hubbard Radio, overseeing operations in Chicago, Washington, D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis and Cincinnati. Prior to joining Hubbard, he was the Executive Vice President and COO of Bonneville International Corporation.  He joined WTMX Radio/Chicago as General Sales Manager in May 1992 and was promoted to Vice President and General Manager the next year. Earlier, he was Principal/COO of Lakeshore Communications, owners of small and medium-market radio stations. .  In 2007, he was honored as the number one manager in radio by Radio Ink magazine.  Then, in 2013, he was named “Broadcaster of the Year” by the Illinois Broadcasters Association, Takeaways You Don’t Want to Miss: (1:57)The 3 keys which determine whether a station “gets it”.  (2:57) The traits that separate winning candidates from also-rans.  (Hint: “No _____” need apply!) (4:49) The SKILLS to develop today to remain relevant tomorrow. (5:49) Drew’s “Four-legged stool” for determining successful candidates. (6:49) Drew’s tips on how product professions can help the sales team WITHOUT compromising the station brand or listener experience. Complete show notes: http://www.brandwidthondemand.com


26 Mar 2018

Rank #14

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#094: Keeping the PERSON in PERSONALITY Radio - Guest: Steve Reynolds

Steve Reynolds spent most of his career doing morning radio. When the time came to transition professionally, he made the commitment to help talent stay relevant, real, and entertaining. Steve emphasizes the art of connecting with and entertaining the audience, focusing on what motivates the audience to return to a show each day, and the prep it takes to stay successful. Please check out his complete bio and links in the Show Notes. http://reynoldsgroupradio.com/ http://www.brandwidthondemand.com


31 Mar 2019

Rank #15

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#091 - SOUND Advice for Branding...and Your Career - Guest Dave Beasing - Sound That Brands

Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles.  (He’s also the PD who gave Ryan Seacrest his first full-time radio job!) Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands. Key Takeaways you won't want to miss: (2:30)  Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia. (3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand. (4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources. (5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise. (12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch! Show notes at: http://www.brandwidthondemand.com


25 Feb 2019

Rank #16

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RE-Humanizing Radio | Guests: Tracy Johnson & Mike Shepard

You’ve just scored radio’s ‘Daily Double’!  Insights from two of radio’s top thought leaders!  Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard. Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes. complete show notes: http://www.brandwidthondemand.com


15 Jul 2019

Rank #17

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Andy Riggs - Riggs & Alley - KISS-FM, Milwaukee

Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet.  Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.


20 Jan 2020

Rank #18

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#097 - KEEP (dot) CALM and EXCEL - Guest: Lori Lewis

Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated "Bubba the Love Sponge" show, then as decorated Program Director in Baltimore. In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications. Next, Jacobs Media tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One. Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media.  In her spare time, she also serves as Board Chairperson for the nonprofit Conclave in Minneapolis. Complete show notes: www.brandwidthondemand.com


6 May 2019

Rank #19

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Guest: Mike McVay - Unleashing Radio’s NEGLECTED Superpowers!

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.   Most recently, he served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. Mike generously outlines the skills, attributes and evolving approaches you need to succeed!


7 Oct 2019

Rank #20