Cover image of Principles of Marketing - MKTG 3200

Principles of Marketing - MKTG 3200

Principles of Marketing - MKTG 3200

Ranked #1

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Module 6: Developing New Products

Module 6: Developing New Products

In this podcast, the professor stays close to the course text in discussing such old traditional multi-step processes as... Read more

16 May 2011

1hr 4mins

Ranked #2

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Module 5: Product and Branding Decisions

Module 5: Product and Branding Decisions

This podcast covers material for an introductory discussion about the Product part of the marketing mix. Topics include ... Read more

16 May 2011

21mins

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Ranked #3

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Module 4: Market Segmentation

Module 4: Market Segmentation

This podcast covers material for one of the most important concepts in marketing. Geographic, Demographic, Psychographic... Read more

16 May 2011

52mins

Ranked #4

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Module 3: Consumer Behavior

Module 3: Consumer Behavior

Consumer Behavior is a core course in every marketing curriculum and almost half of marketing professors do research in ... Read more

16 May 2011

46mins

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Ranked #5

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Module 2: Business Environment’s Interaction with Marketing Decisions

Module 2: Business Environment’s Interaction with Marketing Decisions

This podcast covers the different aspects of the business environment—technological, economic, legal, cultural, competit... Read more

16 May 2011

36mins

Ranked #6

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Module 1: Marketing Strategy

Module 1: Marketing Strategy

Topics include Elements of Marketing Strategy and Planning and Implementation. This podcast introduces many concepts whi... Read more

16 May 2011

34mins

Ranked #7

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Introductory Module

Introductory Module

An introduction to the Principles of Marketing course.

16 May 2011

10mins

Ranked #8

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Module 14: Pricing Strategy

Module 14: Pricing Strategy

This is a short lecture about Pricing Strategy. The focus is on the advantages and disadvantages of different pricing me... Read more

16 May 2011

32mins

Ranked #9

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Module 13: Marketing Research

Module 13: Marketing Research

This short lecture introduces some basic material about marketing research to an audience that is assumed to be unfamili... Read more

16 May 2011

29mins

Ranked #10

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Module 10: Personal Selling

Module 10: Personal Selling

Topics include The Personal Selling Process and Managing Salespeople. The discussion for this module is more in-depth th... Read more

16 May 2011

50mins

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