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Televisionation

Updated 25 days ago

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Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content. Our readership is mostly made up of thousands of listeners in over 150 countries.Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

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Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content. Our readership is mostly made up of thousands of listeners in over 150 countries.Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
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Industry insiders discuss next gen TV

By ITVboy - Feb 20 2008
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This is a great podcast for those interested in learning more about Interactive TV and convergence. Tracy knows everyone in the industry and, while not particularly polished at time, the podcasts offer great insight into this emerging filed with interviews with pros from throughout the industry. Definitely worth a listen if you believe in the potential of the boob tube!!!

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0

Industry insiders discuss next gen TV

By ITVboy - Feb 20 2008
Read more
This is a great podcast for those interested in learning more about Interactive TV and convergence. Tracy knows everyone in the industry and, while not particularly polished at time, the podcasts offer great insight into this emerging filed with interviews with pros from throughout the industry. Definitely worth a listen if you believe in the potential of the boob tube!!!
Cover image of Televisionation

Televisionation

Latest release on Dec 04, 2020

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Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content. Our readership is mostly made up of thousands of listeners in over 150 countries.Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

Rank #1: Televisionation: Friday Fireside, Sinclair’s Rob Weisbord in Conversation with The iTV Doctor

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http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today The Friday Fireside, brought to you by Centriply, welcomes Rob Weisbord, President of Local News and Marketing Services for Sinclair Broadcast Group.

If you've been paying attention, you know that local broadcast news is booming. Tip O'Neill is quoted as saying that "All Politics is Local," and certainly Sinclair has found that All News is Local as well, particularly in the Coronavirus Pandemic Era. Rob discusses how Sinclair, one of the largest SELLERS of local broadcast advertising, is taking advantage of that exploding audience in preparation for the Q3 2020 return of political and commercial advertising. And we will be joined next week by Evan Tracey from National Media Research, Planning & Placement—one of the largest BUYERS of local broadcast advertising. It's a one-two punch you won't want to miss!

Subscribe http://itvt.com/subscribe

May 08 2020

10mins

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Rank #2: Televisionation: Alphonso’s Raghu Kodige and Ashish Baldua

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ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Raghu Kodige, Co-Founder and Chief Product Officer, and Ashish Baldua, Chief Growth Officer, of TV measurement and data specialist, Alphonso, who provide an overview of the company’s AI/ML-powered technology, and explain the changes they are finding in viewing behavior and in the ways that consumers are responding to advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe http://itvt.com/subscribe

May 08 2020

52mins

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Rank #3: RADIO ITVT: Televisionation - John Lawson and Anya Shetler of the AWARN Alliance

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AUDIO ONLY: ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.

This episode features John Lawson and Anya Shetler of the AWARN Alliance, an organization that is championing the use of ATSC 3.0/NextGen TV to reinvent how we warn people and provide them with news and information during emergencies.

Among other things, Lawson and Shetler describe the AWARN Alliance’s goals, membership and partnerships; explain why the organization believes that NextGen TV has the potential to revolutionize emergency alerting; and discuss how the warning and information-distribution systems it envisions could be used during an epidemic like Covid-19. They also provide an update on a pilot project that AWARN is working on in Washington, DC, which sees it bringing together emergency managers and local TV stations’ news directors to create new alert formats and collaboration models.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Mar 30 2020

32mins

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Rank #4: Radio ITVT: Televisionation: Philip Smolin, Chief Strategy Officer, Amobee

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http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.This episode features Philip Smolin, Chief Strategy Officer of Amobee, a company that bills itself as providing end-to-end campaign planning, management and optimization across TV, digital and social media.Among other things, Smolin provides an overview of Amobee’s Brand Intelligence platform, and explains how the company is helping its customers re-tool their marketing strategies in order to meet the challenges posed by the Coronavirus/Covid-19 pandemic.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

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Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com

Apr 10 2020

34mins

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Rank #5: Radio ITVT: Interview - Klarn DePalma, President of Meredith’s MNI Targeted Media

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Klarn DePalma leads MNI Targeted Media, the targeted digital and print advertising business that became part of station group, Meredith Local Media, following the acquisition of Time, Inc. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, DePalma explains how MNI Targeted Media operates within its parent company, outlines how the business sources, analyzes and applies the data that powers its targeted advertising, discusses how the 2020 election will impact MNI Targeted Media and the local-TV advertising business in general, and more.

Note: Klarn DePalma will be speaking at TVOT NYC (December 4th in Manhattan) on the panel, “Advanced TV in Local Markets: Cross-Platform Status and Trends.” Purchase your tickets here (tickets are currently priced at $1,075, but will be priced at $1,275 at the door):

http://tvotshow.com/register-tvot

Nov 24 2019

36mins

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Rank #6: Radio ITVT: TVOT NYC 2019 Keynote Fireside with Comcast’s Marcien Jenckes and Viacom’s Sean Coar

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ITVT is pleased to present an audio recording of the TVOT NYC 2019 keynote fireside chat, which featured Marcien Jenckes, President of Comcast Advertising, in conversation with Sean Coar, SVP of Data Strategy at Viacom. The session, entitled “On Addressability: A Programmer’s Perspective,” was described in the show brochure as follow:

“Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. Now, six months later, Marcien Jenckes, President of Comcast Advertising, speaks with Sean Coar, SVP of Data Strategy at Viacom, on the state of TV addressability and the programmer's role in the addressable equation.”

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly. http://tvotshow.com/register-tvot for Super, Super Early-Bird Tickets!

Jan 07 2020

35mins

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Rank #7: Radio ITVT: Televisionation: Jane Clarke, CEO/MD of the Coalition for Innovative Media Measurement (CIMM)

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AUDIO ONLY: ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.

This episode features Jane Clarke, CEO and Managing Director of CIMM, an organization that was founded in 2009 by television content providers, media agencies and advertisers to promote innovation in audience measurement for TV and cross-platform media.
Among other things, Clarke explains why accurate cross-platform measurement and high-quality, granular data are more important than ever for advertisers and other TV stakeholders as they address the challenges presented by the Covid-19 crisis; reveals that one surprising effect of the crisis is that it is actually making TV data more granular than before; describes how brands and agencies are adapting their campaign strategies in light of the crisis; and shares updates on new initiatives and innovations from CIMM and its industry partners.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Mar 30 2020

31mins

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Rank #8: Radio ITVT: Addressable TV Leaders Roundtable at TVOT SF 2019

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ITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee ($35), here: https://gumroad.com/l/DZVLMB

The session was described in the show brochure as follows:

"According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are currently using addressable plan to increase their spend. However, while the space is clearly experiencing significant growth, spending on addressable still accounts for a mere fraction of the $70 billion spent each year on television advertising.

This session will bring together representatives of the companies and consortia that are most responsible for addressable TV's growth to date, in order to discuss important new developments in the space, and debate how the industry can best address market fragmentation and other factors (expensive CPMs, "over-targeting," etc.) that could stand in the way of its continued growth. Topics of discussion will include: Recent significant innovations in addressable advertising on live-linear TV and VOD and on MVPD and connected-TV platforms respectively; the impact of recent mergers and acquisitions; the prospects for industry-wide standardization; the significance of new initiatives such as Project OAR and OpenAP 2.0, and of developments such as Xandr's launch of its Community marketplace and Nielsen's creation of its Advanced Video Advertising Group; the potential impact of AI, blockchain and other emerging technologies on the space; how best to measure the effectiveness of addressable-TV advertising; and more." Panelists included:

•Kevin Arrix, SVP, DISH Media Sales
•Andy Barnet, VP of Western Advertising Sales, Xandr
•Jason Bolles, SVP of Advanced Advertising, Nielsen
•James Moore, CRO, Simpli.fi
•Zeev Neumeier, Founder, Inscape
•Gerrit Niemeijer, CTO, NCC Media
•Chris Pizzurro, Head of Sales and Marketing, Canoe (Moderator)

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!

Jul 25 2019

48mins

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Rank #9: Radio ITVT: "AVOD, OTT and Incremental Audiences" at TVOT SF 2019

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ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences."

The session was described in the show brochure as follows:

"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:

•Sandro Catanzaro, Chief Innovation Officer, DataXu
•Jason Damata, CEO, Fabric Media (Moderator)
•Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant
•Jim O'Donnell, VP of West Coast Sales, Hulu
•Sanjeev Rao, SVP of Product, true[X]
•Mark Rotblat, CRO, Tubi

Note: Our next TV of Tomorrow Show "INTENSIVE" Hot House event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!

Sep 24 2019

41mins

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Rank #10: Radio ITVT: "Machine Learning and Artificial Intelligence for the OTT Universe"

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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Machine Learning and Artificial Intelligence for the OTT Universe." The session was described in the show brochure as follows:

"Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equipment vendor in the professional video industry, from capture to post-production to stream analysis. The value of systems that can perform sentiment analysis, curate and deliver personalized content, provide predictive analysis, and automate content compliance is growing, as OTT content--including short-form mobile content--surges across devices. Every corner of the OTT landscape--from telco operators and broadcasters, to pure-play streamers--has specialized ML and AI needs, and providers are seeking solutions from leading players, including Microsoft, Google, and Amazon, but increasingly from smaller, niche technology companies that have innovative plays for specific applications.

This panel will feature some of the leading minds in the specialized world of ML and AI for the broader OTT industry." Panelists included:
Romain Eude, CEO, UtellyRanda Minkarah, COO, Transform DigitalJanne Neuvonen, CEO, BcasterChris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)Aman Sareen, CEO, ZypMedia

Feb 27 2019

47mins

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Rank #11: Radio ITVT: "A Data Star Is Born…"

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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "A Data Star Is Born..." The session was described in the show brochure as follows:

"While the European General Data Protection Regulations (GDPR) have forced many of us to take a hard look into how we use data, in more cases than not, the fundamentals are the same in a post-GDPR world. People are using data in the right way that is not only providing the consumer with a better experience, but also providing advertisers with specific results. Join this session to hear how some of the very best in our industry are not only surviving but thriving in this new data world." Panelists included:

•Lung Huang, Global SVP of Business Development, Merkle (Moderator)
•Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ
•Aruna Paramasivam, Global VP of Data and Publisher Partnerships, Captify Technologies (Former L’Oreal Data Lead)
•Nicole L Stein, Global Agency Partnerships and Development, IBM Watson Advertising

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your discount tickets here before May 1st, and receive a $300 discount on the regular price.)

Apr 26 2019

47mins

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Rank #12: Radio ITVT: Interview with Steve Shannon, Co-Founder and CEO of Tetra TV

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Steve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to deliver DAI-enabled targeted campaigns across a range of streaming platforms, including Apple TV, Chromecast, Amazon Fire TV, Roku, Sony PlayStation and Microsoft Xbox, as well as smart TVs from Samsung, Vizio, Sony and LG.

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Shannon provides an in-depth overview of the founding of Tetra TV, the market it's operating it, its plans for the future, and more.

Note: Tetra TV co-founder, Jim Lombard, will be speaking at TVOT SF 2019, June 12th-13th. View the conference agenda here, and purchase your tickets here.

May 23 2019

35mins

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Rank #13: Radio ITVT: Televisionation: Vicki Lins, President and CEO, CTAM

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TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).

Among other things, Lins discusses CTAM’s mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Apr 16 2020

37mins

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Rank #14: Radio ITVT: Randa Minkarah, Co-Founder and COO of Transform, Inc. on AI/ML for Video

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Randa Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Minkarah discusses the origins of Transform, how the company leverages ML/AI to provide studios, networks and local broadcasters with insights into how audiences are responding to their content and who is willing to pay for that content, the potential benefits of its technology for advertisers and brands, its goals going forward, and more.

Jul 10 2019

41mins

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Rank #15: Radio ITVT: From ATSC 3.0 to NEXTGEN TV at TVOT NYC 2019

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ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “From ATSC 3.0 to NEXTGEN TV.” The session was described in the show brochure as follows:

“The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV standard that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)--is set to take place early next year, beginning with the launch at CES of new ATSC 3.0-enabled television sets from several major manufacturers. The sets will carry the ‘NEXTGEN TV’ logo, the Consumer Technology Association's consumer-facing go-to-market brand for the new standard.

This session, featuring some of the key figures driving the commercial launch of ATSC 3.0/NextGen TV, will update attendees on what to expect in 2020, including a comparison to HbbTV, a similar hybrid TV platform that is available in countries outside the US.” Panelists included:

•Nick Colsey, VP of Business Development for TV, Sony Electronics
•Mark Lee, Head of US Content Business Development, LG
•Kerry Oslund, VP of Strategy and Business Development, Scripps
•Anne Schelle, Managing Director, Pearl TV (Moderator)
•Jon Watts, Managing Partner, MTM
Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Super-Early-Bird price of $775 (40% off the full price) is midnight, February 29th: https://thetvoftomorrowshow.com/register-tvot

Feb 26 2020

44mins

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Rank #16: Radio ITVT: The ROI of UX at TVOT NYC 2019

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ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The ROI of UX.” The session was described in the show brochure as follow:

“Making sure that your UX can bring value to your organization can often be a challenging thing to quantify. If viewers are gravitating to both mobile and connected-TV viewing, are there design principals which will work for both mediums? How do we measure design choices? Is there a formula to demonstrate how UX brings value to customers and will contribute to your bottom line? This session will bring together a panel of UI/UX experts to address these and other questions.” Panelists included:

•Max Heiderscheid, VP of North America, UI Centric
•Shawn Johnson, Group VP of Product and Design, Discovery Communications
•Nadine Krefetz, Contributing Editor, Streaming Media Magazine (Moderator)
•Nathan McGowan, VP of Product, Tribune Publishing Company
•Devra Prywes, Chief Product Officer, Applicaster

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020 (June 17-18th), shortly. http://thetvoftomorrowshow.com/register-tvot

Jan 09 2020

38mins

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Rank #17: Radio ITVT: "How Attribution Will Change Not Only Advertising, but TV Itself" at TVOT SF 2019

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ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Attribution Will Change Not Only Advertising, but TV Itself."

While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/uVbca

The session was described in the show brochure as follows:

"As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances, it is of course transforming the way in which advertising is measured, bought and sold.

However, its impact will likely extend well beyond this: for, if the goal of advertising is no longer primarily to deliver an audience but rather an outcome, will linear TV's traditional commercial pod--which is largely predicated on delivery of reach to an audience--not have to be rethought in order to take this into account? And, if so, might this not also have major implications for advertising creative--and even for programming and for the medium of television in general?

In this session, Jeff Greenfield, Co-Founder and COO of C3 Metrics, will explore the near- and long-term effects that the science of attribution could have both on TV advertising and on television itself."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!

Aug 15 2019

20mins

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Rank #18: Radio ITVT: "Understanding the FAST Ecosystem" at TVOT SF 2019

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ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "Understanding the FAST Ecosystem."

You can find all sessions from TVOT SF 2019 available to download HERE:

The session was described in the show brochure as follows:

"Multichannel, free ad-supported television services (FASTs) have been experiencing rapid growth in recent months, whether as an alternative or as a supplement to pay-TV: for example, one company in this space (and represented on this panel) claims to have experienced a 300% year-over-year increase in revenue in the first quarter of this year. The potential of FASTs has, of course, not escaped the notice of some major TV-industry players, including Viacom--which earlier this year acquired Pluto TV--and Sinclair Broadcast Group--which recently launched STIRR, a FAST service of its own. Factors often cited as drivers of FASTs' rapid growth include their apparent popularity with younger viewers, their ease of access (a growing number of smart TV's now include built-in access to various FAST services), and their ability to support addressable advertising, personalized viewing experiences, and other innovations.

This session will bring together representatives of the FASTs, of the major TV players that are embracing the FAST model, and of the companies that are providing the innovative infrastructure that enables their monetization and distribution, for a thorough exploration of the FAST ecosystem and its future prospects." Panelists included:

•Jon Cody, CEO, TV4 Entertainment
•Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
•Fred Doan, VP, Programmatic and Ad Ops, Xumo
•Sean Doherty, CEO, WURL
•Ed Laczynski, CEO, Zype
•Adam Ware, General Manager, Sinclair Broadcast Group/STIRR
•Jeff Weber, CEO, ZoneTV

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!

Sep 19 2019

1hr 8mins

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Rank #19: Radio ITVT: Interview with Lindsay Stewart, Co-Founder and CEO, Stringr

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Lindsay Stewart is co-founder and CEO of Stringr, a company which operates a video marketplace that allows media organizations to source custom footage from a network of around 75,000 amateur and professional videographers around the US. Earlier this month, the company launched livestreaming capability.

In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages its videographers and ensures the quality of their content; how its service was used by news organizations covering the fire at Paris's Notre Dame cathedral earlier this week; and more.

Apr 18 2019

28mins

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Rank #20: Radio ITVT: Google and the Future of Local TV News at TVOT SF 2019

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ITVT is pleased to present an audio recording of the TVOT SF 2019 fireside session, "Google and the Future of Local TV News."

The session was described in the show brochure as follows:

"Columbia Journalism Review published a paper coining the phrase 'news deserts' for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities. In fact, local broadcast TV is the most trusted news source in every local market (by far)--it's also the news source with which users most engage. The Google News Initiative is a $300 million investment to help journalism thrive in the digital age.

In this fireside chat, Colin Dixon, Principal Analyst at nScreenMedia, and Rebekah Dopp, Principal, News and Local Media-Global Partnerships at Google, will discuss the Google News Initiative and why it's so important for our democracy to partner with local broadcasters to elevate quality information (which includes combating misinformation), evolve business models to support quality journalism (beyond ads to subscriptions), and empower news organizations to use new technology, like AI, to meet their needs."

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!

Sep 17 2019

25mins

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Televisionation: CBS Research Chief, Radha Subramanyam

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http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Radha Subramanyam, Chief Research and Analytics Officer at CBS Corp. and President of CBS Vision. Among other things, she describes her role at CBS, explains why content franchises are so important to the network, discusses new viewing behaviors that have emerged during the Covid-19 pandemic, shares her thoughts on the opportunities presented by local television, outlines the difficulties and complexities that are still involved in measuring cross-platform TV viewing, and updates us on the work she and her team are doing to help realize the potential of addressable TV.

Dec 04 2020

37mins

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Televisionation: VIZIO’s Katherine Pond in Conversation with the iTV Doctor

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside is proud to welcome Katherine Pond, VP of Business Development for VIZIO. Katherine describes how rapidly VIZIO is moving into the role of an entertainment company, with a base of 13 million—and growing—SmartCast Homes. She also gives us a sneak preview of VIZIO’s “Unwrap the Magic of SmartCast,” its holiday hub featuring a collection of special programming for customers to unwrap and enjoy every day of the holiday season. With over 200 hours of holiday-themed movies, TV episodes, music and more, VIZIO’s SmartCast holiday spotlight features a wide variety of free and premium holiday streaming options including 12 days of special offers and discounts on video-on-demand movie favorites.

Dec 04 2020

17mins

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Televisionation: Republican Advertising Guru, Evan Tracey, in Conversation with the iTV Doctor

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020 presidential campaign, Biden’s Basement Strategy (he wasn’t only in HIS basement, he was in YOUR basement, your kitchen and your cell phone), the role of advertising on local broadcast news, Fox News, MSNBC and CNN, The Lincoln Project (it was designed to get under Trump’s skin and get their story re-told by the media), the impact of Covid-19 on voting (both in-person and mail-in), plus the overall effectiveness of television advertising in the 2020 campaign, and casting forward to 2022 and 2024. Plus Trump’s 2024 campaign (which has already started). And, who knows, we may see even the possible expansion of sports betting into betting on political races!

http://tvotshow.com/televisionation

Dec 04 2020

25mins

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Televisionation: Source Digital CEO, Hank Frecon, on Interactive, Contextual Video Advertising

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hank Frecon, CEO of contextual video advertising and commerce company, Source Digital. Among other things, he explains the company’s core offerings, describes its work in enabling monetization of video content via interactivity, and outlines its future plans.

http://tvotshow.com/televisionation

Dec 04 2020

34mins

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Televisionation: Calamity AI Co-Founders on Using AI to Generate Content on YouTube

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Jacob Vaus and Eli Weiss, the Chapman University students behind Calamity AI, a YouTube channel devoted to the development of Artificial Intelligence (AI). Among other things, Vaus and Weiss explain how the channel actually employs AI in the generation of its content, describe some of the videos that have been created in this way, discuss their reasons for launching the channel, and outline their plans for it going forward.

Dec 04 2020

27mins

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Televisionation: “Where in the World Is Carmen Sandiego” Creator, Howard Blumenthal

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Howard Blumenthal, who among other things created and produced the famous PBS children’s show, “Where in the World Is Carmen Sandiego.” Blumenthal, who is currently a Senior Scholar at the University of Pennsylvania, discusses his work at QUBE, the legendary interactive TV service launched in Columbus, Ohio by Warner Cable in 1977, as well as his work on “Carmen Sandiego,” on MTV’s “Remote Control” and on other seminal shows. He also tells us about his father, Norm Blumenthal, who produced the famous NBC game show, “Concentration,” and was involved in the 1950’s proto-interactive TV show, “Winky Dink and You.” And he shares his thoughts on how to create and produce programming that’s relevant and valuable to 21st century children.

http://tvotshow.com/televisionation

Nov 18 2020

37mins

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Televisionation: Collette and Weiss on Deductive’s (Dativa’s) Acquisition by MarketCast

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Michael Collette, former CEO of Deductive (now Corporate SVP of Data Science at MarketCast), and Tom Weiss, former CTO and Chief Data Scientist at Deductive (now Chief Data Scientist at MarketCast), discussing Deductive’s recent acquisition by MasterCast. Deductive (previously known as Dativa) specialized in data science services designed to enable clients to interpret and understand the complex granula datasets that are captured by media platforms and connected devices. http://tvotshow.com/televisionation

Nov 18 2020

36mins

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Televisionation: Julie Simon on Television, her “Relatively Famous” Aunt, and Making Cakes for the Jenners

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http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you’re in the television business, or anywhere in the world for that matter, you know Julie Simon and her “relatively” famous aunt Carly. In a funny and charming 30-minute Friday Fireside, Julie shares family memories, including how her grandfather Richard Simon (of Simon and Schuster) introduced paperback books and sheet music to America, and the Broadway musicals by her mother Lucy. And along the way we learn about Julie’s time at HBO, Time Warner Cable (including a winter stuck in a head-end in Green Bay, Wisconsin), Lifetime/A&E Networks, Fox Networks and Spencer Stuart. Plus her more recent time making astonishing cakes for the Jenner family and others in the “rich and famous” world, and providing advisory services to media executives, both budding and experienced. And, of course, the session was briefly interrupted by the “Ghost” of John Lennon.

Nov 09 2020

35mins

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Televisionation: Future Today’s Vikrant Mathur on Kids-and-Family AVOD and FAST

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Vikrant Mathur, Co-Founder of Future Today, a prominent player in the kids-and-family AVOD and FAST space. The company, which operates over 700 channels and holds rights to over 200,000 titles, is best known for its HappyKids OTT network, which it says has seen year-over-year user and watch-time growth of over 150% during 2020. Last September, it launched HappyKids, as well as its iFood.tv and The LEGO channels, on Roku.

Nov 09 2020

40mins

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Televisionation: Loop Media’s Streaming Partnership with TiVo

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http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Jon Niermann, Co-Founder and CEO of Loop Media, and Chris Thun, VP of Product at TiVo, discussing their companies’ new partnership. The partnership sees Loop, a streaming company that specializes in premium short-form video, delivering 18 of its music video channels on the TiVo+ content network.

Nov 09 2020

26mins

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Televisionation: CuriosityStream President & CEO, Clint Stinchcomb, in Conversation with the iTV Doctor

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our Friday Fireside guest this week is Clint Stinchcomb, President and CEO of CuriositySteam, “the premium destination for true, pure factual entertainment.” Clint clears up the mystery of the recent SPAC (Special Purpose Acquisition Corporation) investment in CuriosityStream with an enterprise value of $312 million (and an equity value of $512 million). CuriosityStream was, of course, founded by John Hendricks (founder of Discovery, Inc.), who in Clint’s words “has always been a guy who can see around corners” in the media and entertainment space. Doctor's note: I was one of more than a few people who wondered what in the world Clint was doing joining CuriosityStream five years ago. But I can honestly say that he has built an extremely attractive, valuable and growing company and organization with CuriosityStream. Watch the Friday Fireside to learn more.

Nov 09 2020

16mins

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Televisionation: Realeyes’ Kalehoff on Why 2020 Presidential Election Ads Are Struggling to Engage Viewers

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes (http://realeyesit.com), a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Kalehoff discusses new research from Realeyes into the efficacy of video advertising for the 2020 presidential election. Among other things, the company has found that the Biden campaign’s ads are more effective at “luring and sustaining” audiences, but that both that campaign’s ads and those of the Trump campaign are struggling to engage audiences; that negative advertising and longer ad durations are causing viewers to tune out earlier; and that political advertising in general needs to “balance rigid talking points with richer storytelling, in order to drive greater emotional impact.”

Blog post: https://blog.realeyesit.com/

Nov 09 2020

21mins

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Televisionation: Iris.tv’s Field Garthwaite on Contextual Targeting on CTV

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http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Field Garthwaite, Co-Founder and CEO of video intelligence platform provider, Iris.tv. Among other things, he discusses the growth of connected TV advertising, explains why that medium offers advertisers better ROI than traditional television, and identifies growth drivers for contextual targeting on CTV/premium video.

Nov 09 2020

22mins

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Televisionation: Freetouch Founder and CEO, Darren David, in Conversation with the iTV Doctor

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Freetouch Founder and CEO, Darren David, who responded to the Covid-19 Pandemic by developing and launching an exceptionally simple solution to help museums, public venues, retail stores, malls, airports and others safely reopen, by turning any smartphone into a navigation device for public and shared touchscreens. And with just a LITTLE stretch, it can open doors to new experiences, where crowds play “Space Invaders” on giant screen billboards in Times Square, or direct the “kiss cam” at Yankee Stadium. Is this perhaps the salvation of movie theaters? Give this Friday Fireside a look and see for yourself.

Nov 09 2020

16mins

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Televisionation: Cadent’s Jamie Power in Conversation with The iTV Doctor

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ITVT/TVOT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV at Cadent. In a very interesting conversation, Jamie explains Cadent’s work in identity resolution (which, frankly, sounds like something involving superheroes and their secret identities), cross-platform and multi-device advertising strategies, and the art of sequential messaging through the CPG sales cycle.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

Oct 20 2020

19mins

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Televisionation: Portal A’s Nate Houghteling on Producing Digital Content in the Age of Covid-19

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ITVT/TVOT (http://tvotshow.com/televisionation) is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Nate Houghteling, Co-Founder and Executive Producer at digital content studio, Portal A, discussing producing in the aged of Covid-19, working with celebrities and athletes to build media properties, the evolution of the YouTube creator, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

Oct 20 2020

28mins

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Televisionation: Susan C. Bennett, the Original Voice of SIRI

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Susan C. Bennett, the original voice of SIRI. Among other things, she recounts her life before SIRI (which included stints as a backup singer for Roy Orbison and Burt Bacharach), relates how she ended up becoming SIRI’s voice, describes the process of recording that voice, shares her thoughts on the future of voice control in the home, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

Oct 20 2020

26mins

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Televisionation: Greg Jarvis Explains How Italy’s Fincons Group Is Targeting the US ATSC 3.0 Space

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Greg Jarvis, EVP and GM of Fincons Group, an Italian company which offers consulting and engineering services to support technological and digital transition, and which expanded its operations to the US in 2017. Among other things, Jarvis discusses how the company is applying its extensive expertise in the HbbTV standard (an area in which it has been working for the past decade) to the rollout of ATSC 3.0.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

Oct 20 2020

33mins

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Televisionation: NAGRA’s Anti-Piracy Chief, Pascal Metral, on Countering Pirate Subscription IPTV Services

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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Pascal Metral, VP of Legal Affairs and Head of Anti-Piracy Intelligence, Investigations and Litigation at NAGRA. Among other things, he explains what pirate subscription IPTV services are, enumerates the key components of the pirate subscription IPTV ecosystem, outlines the risks these services present to both the industry and consumers themselves, and describes the strategies and processes involved in taking them down.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

For more: http://tvotshow.com/televisionation

Oct 20 2020

30mins

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Televisionation: Virginia Juliano, Founder and CEO of Cobblecord, in Conversation with The iTV Doctor

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Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our guest this week on the Friday Fireside is Virginia Juliano, Founder and CEO of Cobblecord—a free website and app that helps consumers “cobble together” their perfect combination of online streaming services to get the most out of streaming and cut the cable cord. Using its patented process, CobbleCord easily guides individuals through the ever-growing list of online streaming services available and enables them to create their own personalized “Meta-Bundle”—the best combination of online streaming options for their personal preferences—all in one convenient location.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

Oct 10 2020

16mins

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iTunes Ratings

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Industry insiders discuss next gen TV

By ITVboy - Feb 20 2008
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This is a great podcast for those interested in learning more about Interactive TV and convergence. Tracy knows everyone in the industry and, while not particularly polished at time, the podcasts offer great insight into this emerging filed with interviews with pros from throughout the industry. Definitely worth a listen if you believe in the potential of the boob tube!!!