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Business
Education
Entrepreneurship

Brand Builder

Updated 5 days ago

Business
Education
Entrepreneurship
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Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy. Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

Read more

Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy. Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

iTunes Ratings

166 Ratings
Average Ratings
149
10
5
0
2

Great show!

By BizWiz13 - Sep 13 2018
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Really love the content here

Great!

By C4h4a4d - Jul 19 2018
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Love the podcast! Very insightful and inspiring!

iTunes Ratings

166 Ratings
Average Ratings
149
10
5
0
2

Great show!

By BizWiz13 - Sep 13 2018
Read more
Really love the content here

Great!

By C4h4a4d - Jul 19 2018
Read more
Love the podcast! Very insightful and inspiring!

Listen to:

Cover image of Brand Builder

Brand Builder

Updated 5 days ago

Read more

Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy. Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

Rank #1: BONUS | How to Make the Most of Your Website's Traffic, with Emil Shour

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NOTE: we'll be releasing "snack sized" bonus episodes like this every Thursday during our launch, and new full length episodes every Monday. 

-

Let's say you're an up-and-coming brand with a slick e-commerce store and a little bit of buzz. Maybe you were just featured in an influential newsletter or appeared in a high profile publication.

In fact, you're kind of a big deal.

Your analytics tell you that tons of people are visiting your Website each day, but the majority just aren't buying anything.

What gives?

Turns out this scenario is all too common, and there's a simple tactic you can use to convert more of your site's traffic into paying customers.

In this "snack sized" bonus episode, SnackNation Marketing Director Emil Shour shares the single best tactic for optimizing your Website traffic. Take his advice, and you'll be seeing fewer bounces and more sweet, sweet $$$$.

Emil also proves to us that he is definitely NOT a marketing robot.

Jump to

  • Emil breaks down the best tactic for maximizing your website traffic. 2:40
  • Emil tells us the best platform to try it out. 4:40
  • Emil shares best practices for the ad copy you'll need for this trick. 5:40
  • Finally, Emil tells us the right metrics to track and measure success with this tactic. 6:32

Additional Resources

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is presented by SnackNation.

Oct 12 2017

10mins

Play

Rank #2: How Barnana Became the Biggest Brazilian Export Since Coconut Water, w/ Founder and CEO Caue Suplicy

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Hippie parents. A solar dehydrator. A burgeoning triathlon career.

These usually aren’t the elements that make for CPG success - unless of course, your name is Caue Suplicy.

Caue is the founder and CEO of Barnana, the Santa Monica-based company that has made one of the world’s most popular foods even more irresistible. These bags of banana bites have driven eight-figure annual revenues and a dedicated global following. Barnana proved that you can improve on perfection, all while promoting values like sustainability and healthier living.

Caue first began eating bite-sized dehydrated bananas as a child in Brazil, and rediscovered them while training for triathlons in the States. With the success of fellow Brazilian exports acai and coconut water, Caue figured all he had to do was bring the product to the U.S. and he’d have it made.

Boy was he wrong. From an ugly product to an American public that needed educating to shipping delays, Caue learned that the real work was just beginning.

Caue sat with the Brand Builder crew to break down how he built a successful CPG brand around one of the world’s most familiar foods.

In this episode, you’ll learn:

  • Why a great idea is only the beginning. Caue’s vision was important, but it was his grit and perseverance in the face of challenges that really made the difference.
  • Why you shouldn’t always trust the experts. Caue’s advisors told him he had to have see-through packaging, but Caue knew that his product was too ugly for the American market. His was the right call.
  • Why it’s so crucial to be a part of the CPG community. Don’t be afraid to be open and giving with other brands in your space. Pay your knowledge forward and be a part of a community. Remember, they can’t copy your brand, your energy, or your people.

Jump to

  • The Barnana origin story. 3:40
  • Caue tells us how he overcame an “ugly” product, and how good branding played a role. 7:30
  • Caue describes how he learned about the waste in our food system, and tells us what Barnana is doing to help alleviate the problem. 10:13
  • How Caue knew he was on to something with Barnana. 14:40
  • The biggest thing that investors provide (besides cash, of course). 16:04
  • Why Caue and the team launched “Gorilla Milk” at Expo West, and the fallout that ensued. 18:50

The infamous Gorilla Milk package that started a minor controversy at Expo West:

Links

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com

Brand Builder is presented by SnackNation.

Oct 09 2017

26mins

Play

Rank #3: How to Become the Category King in an Old Industry (with Boozy Tea), w/ Owl’s Brew co-founders Jennie Ripps and Maria Littlefield

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Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent.

First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of discovering white space in the market. Add to that, the imperative to capitalize on that discovery, before someone else does.

The Owl's Brew story is a case study in brand building, with all of its challenges and triumphs, its strategy and its serendipity. But I'd argue that you can actually sum up the Owl's Brew story with two words -

No compromise.

The temptation to compromise is something that most challenger brands face, but one that people don’t really talk about. It’s an especially thorny area for emerging better-for-you brands, whose values are core to their appeal.

In fact, it is precisely this unwillingness to compromise that actually creates the magic for these brands, and that paves a pathway for success.

This week we talk to “tea drinking boozers” (their words not ours) Jennie Ripps and Maria Littlefield, the CEO and COO of Owl’s Brew. They make organic spiked tea and tea and botanical mixers that have been a huge hit with a new class of alcohol consumers.

Owl's Brew has won by saying "no" - no to flavor houses, no to artificial ingredients, no to compromise of any kind - and that has made a world of difference. This ethos is why Jennie and Maria are well on their way to making Owl’s Brew the category king in the spirits industry.

Links

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Nov 04 2019

35mins

Play

Rank #4: How to Unlock Your Full Leadership Potential, with bestselling author Ryan Holiday

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Building a brand isn’t just about the tactical and strategic. It’s also about the abstract and esoteric. Things like leadership, culture, personal development, even psychology - they all play a part, and they can all be difference-makers.

That’s why we’re bringing you this live conversation with Ryan Holiday, a bestselling author, media strategist, and the former marketing director of American Apparel.

Ryan has been in the trenches for years, building brands to unbelievable heights, and today is one of the most highly regarded marketing minds of his generation.

His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His books include Trust Me, I’m Lying, Conspiracy, The Obstacle Is the Way, and Ego Is the Enemy.

In this interview, Ryan focuses on the lessons from the latter, laying out a framework for how Ego can undermine our goals and intentions, and providing strategies for overcoming it.

Takeaways

  • The difference between Confidence (a good thing) and Ego (a potentially harmful thing). Ryan explains how Ego can sabotage our goals, plus how to overcome it.
  • Life as a continuous training. This simple mindset shift can help you become both happier and more productive.
  • Focus on the work. Ryan breaks down why you must separate the work you do from external validation.

Links

Recommended Reading

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Jun 24 2019

54mins

Play

Rank #5: How WeWork and SoulCycle Built Their Tribe of Raving Fans, w/ WeWork Partner and SoulCycle co-founder Julie Rice

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This week on the podcast we have an in-depth conversation with Julie Rice, a co-founder of SoulCycle and a Partner at WeWork.

SoulCycle’s rise is now the stuff of legend. Julie and her fellow co-founders took the fitness and business worlds by storm, and grew a fanatical customer base by focusing on who they wanted their customers to become.

Now Julie is a partner at WeWork, another business that feels more like a movement. Both SoulCylce and WeWork are prime examples of what you can build when you provide best-in-class experiences that help customers reach their aspirations.

SnackNation CEO Sean Kelly sat down with Julie this summer in WeWork HQ in New York as the SnackNation and WeWork teams were putting the finishing touches on the WeMRKT. The recently launched premium onsite markets provides a meaningful and relevant retail amenity to WeWork members, including snack and beverages curated by SnackNation. (For more on WeMRKT, check out this New Yorker article: “WeWork Does Bodegas.”)

But that's just scratching the surface of all the goodness Julie gave us in this conversation. She takes us through the entire SoulCycle founding story, discusses what it takes to scale culture (and why that’s important), and explains why building communities is really her life's work.

Links

Builder is a co-production of SnackNation and ForceBrands.

Oct 08 2018

37mins

Play

Rank #6: How Hippeas is Applying a Big CPG Approach to Brand Building, w/ Green Park Brands founder & CEO Livio Bisterzo

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"Millennials are the modern hippies. They got to Coachella and want the world to be a better place - that was the insight.”

That's Livio Bisterzo, the CEO of Green Park Brands, the brand studio behind the insanely popular puffed snack Hippeas. This week, we talk to Livio about taking a consumer-oriented, Big CPG approach to building startup brands. Plus, he fills us in on the unintended consequences of launching in Starbucks, why he's bullish on billboards, and of course, why he believes Millennials are the hippies of today. 

Aug 24 2018

32mins

Play

Rank #7: The Hottest Trends in CPG (Expo East Recap), with Clara Kim, Sr. Brand Partnerships Manager at SnackNation

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Fresh from Expo East, SnackNation's Clara Kim joins Brand Builder this week to talk about the best products, flavors, and trends from this year's show. Plus, learn how to get the most out of your next trade show.

Links

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Oct 07 2019

30mins

Play

Rank #8: CPG Trends You Need to Know to Get Ahead in 2018

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Why is Nestle reportedly selling off their candy business? Why does “big” seem synonymous with “bad,” while artisanal is king these days? And why does every big food corporation seem to have a Silicon Valley-style venture capital arm?

The short answer:

Because this is CPG, where the C stands for consumer, and consumer trends dictate everything.

Staying ahead of consumer trends might be the difference between your brand truly taking off, and your brand being left behind by the next big thing in CPG. But distinguishing between a true trend and a passing fad isn’t always easy.

In this episode, you’ll learn all about how to do exactly that thanks to the trendiest person we know - Alysse Burroni, SnackNation’s Sr. Manager of Brand Experience.

Alysse takes us through the forces that are shaping consumer behaviors, and tells us exactly how to stay one step ahead of the market.

Jump to

  • Alysse takes us through the evolution of the consumer values that adrive consumer behavior. 4:00
  • Alysse breaks down the current trends in CPG for 2018 and beyond. 7:22
  • Alysse provides a super useful tactic for keeping up with the latest trends in your space. 22:00.

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is a co-production of SnackNation and ForceBrands.

Dec 26 2017

26mins

Play

Rank #9: How to Maximize Your Brand’s Impact Through Masterful Storytelling

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This week, a conversation with Omaze co-founder and CEO Ryan Cummins.

Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of charitable causes.

They've worked with a who's-who of A-list celebrities, including the cast of Game of Thrones, George Clooney, the gang from It’s Always Sunny in Philadelphia... and that’s barely scratching the surface .

But what Omaze really does is tell stories. Their philanthropic model relies on getting consumers excited, and they do that through their incredibly creative campaigns. They've raised more than $150M for over 400 different charities.

Now that’s impact.

If you’re a mission-driven brand, you need to  leverage the power of storytelling in order to move your mission forward. That’s what this episode is about.

Takeaways

  • How storytelling and philanthropy inspired Ryan to found Omaze with partner Matt Pohlson.
  • Why Omaze practices radical candor when it comes to providing feedback, and an easy tactic to ensure feedback is communicated effectively.
  • How to become an effective  leader, and how to continually improve your leadership skills. 
  • How to transform fear and self-doubt into a powerful tool of self transformation.

Links

Recommended Reading

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Aug 12 2019

37mins

Play

Rank #10: How Dirty Lemon is Disrupting Retail Distribution with Technology, w/ Dirty Lemon CEO & co-founder Zak Normandin

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This week we’ve got Zak Normandin, the Co Founder & CEO of Dirty Lemon Beverages

Dirty Lemon make functional beverages designed to help you get better sleep, elevate your metabolism, or just look your best.

Zak and the team have created a red-hot brand that’s been a hit with consumers. But as we learn in this interview, there’s so much more to it than that.

Dirty Lemon is the first consumer brand in the world to offer products exclusively via text message.

Jul 16 2018

33mins

Play

Rank #11: How to Achieve Massive Scale by Breaking Into New Markets, with Ekoa co-founder & COO Alejandro Restrepo

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A lot of brands looking to scale focus on optimizing and growing in the market they’re already in.

But at a certain point, you’ve got to think bigger. In order to achieve scale, you have to break into new markets. And that’s what this week’s episode is all about.

Alejandro Restrepo is the co-founder and COO of Ekoa, and he’s embarking on the ultimate market breakthrough - taking a successful suite of brands in Brazil and entering the U.S.

Ekoa is a line of all natural dried fruit bars. Their tagline says it all - discover simple. In this interview, Alejandro describes his strategy for breaking into the U.S., plus all the unexpected obstacles he encountered along the way.

He also talks about the meaning of brand, his four part framework for success, and why he personally ate more than 700 bars as part of Ekoa’s R&D.

Links

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Oct 28 2019

28mins

Play

Rank #12: Top 5 Shortcuts To Scale Your Brand, w/ M13's Courtney Reum

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We’re currently experiencing a golden age for startup brands. It’s easier today to launch, build, and scale a consumer brand than perhaps any other time in history.

But that’s not to say it’s easy.

Startup brands still face obstacles, old and new, including how to stand out from the glut of new brands, how to adapt to the constantly shifting landscape of retail, and how to best leverage the wide array of data and tools now available at their fingertips.

Luckily for us, Courtney Reum is here to answer those questions.

Courtney and his brother Carter are the co-founders of M13, a brand development and investment company that accelerates businesses at the nexus of consumer products, technology, and media.

I.e., Courtney is perfect for Brand Builder.

With brands like Lyft, Pinterest, Snapchat, Chomps, and Sambazon, M13’s portfolio is downright impressive.

Courtney and Carter recently compiled their brand building expertise in a best-selling book called Shortcut Your Startup, and he shared a few of these top tips in this week’s episode.

Prior to M13, Courtney’s main focus was building VEEV, the first acai infused vodka in the world and one of the fastest growing spirits in the US. Not surprisingly, VEEV was snatched up and acquired in 2016.

Courtney gives a glimpse into the book with of his shortcuts -

  1. Role of brand in frictionless scaling. 11:55
  2. How to make sure you don't miss out on a key insight. 17:45
  3. Why it's important to know whether your brand is a “speedboat” or a “sailboat.” 22:45
  4. The power of “heart-based” momentum. 24:47
  5. Why success doesn’t necessarily equate to an exit. 26:09

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is a co-production of SnackNation and ForceBrands.

Apr 09 2018

29mins

Play

Rank #13: How Morning Recovery Became a $33 Million Brand in Just One Year , w/ founder and CEO Sisun Lee

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This week on the podcast we have Sisun Lee, the CEO and founder of Morning Recovery.

Using functional ingredients that have been widely used by South Korean revelers for years, Morning Recovery takes the sting out of a night of heavy drinking so that you can do more the next day. The product launched on Indiegogo and immediately resonated with consumers, hitting 1000% of its crowdfunding goal and selling more than a million dollars in the first three months.

And that’s not all. While the company is barely a year old, Sisun and the team have accomplished the following:

  • 1.5 million bottles shipped worldwide, and built a $33 million dollar brand
  • Announced $250K research fund with USC School of Pharmacy
  • Grew from a team of 1 to 18

The path to Morning Recovery was anything but straight for Sisun, who began his career as a software engineer at places like Tesla, Uber, and Facebook. Sisun tells us how he ended up the savior of countless partiers across the world, while interviewer (and SnackNation CEO) Sean Kelly teases out the lessons learned along the way.

Links

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is a co-production of SnackNation and ForceBrands.

Aug 06 2018

40mins

Play

Rank #14: 5 Deadly Marketing Mistakes Most CPG Brands Make...And How To Avoid Them, with Hawke Media CEO Erik Huberman

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There are things you’re doing right now that are hurting your business.

It’s ok. You’re not the only one. It can be hard to keep up in the constantly shifting landscape of social media platforms, direct to consumer retail channels, marketing best practices, and latest and greatest growth hacks.

Luckily, we've got a marketing expert to help you identify and avoid these mistakes. Joining us is Erik Huberman, the founder and CEO of Hawke Media.

Erik knows his stuff. Hawke is a full service marketing consultancy who has done work for literally thousands of brands, including household names like Red Bull, inCase, Proactiv, Verizon, and tons more. Plus Erik has been named to Forbes' 30 Under 30 list, Inc. Magazine’s top 25 Marketing Influencers, and he’s a frequent keynote speaker and contributing writer.

Erik starts with the fundamentals, then gets really granular and nuanced when it comes to tactics.

Pay special attention to the “three pillars of marketing” that Erik describes. If you come away with anything from this episode, that should be it. But of course there's a lot more to it than that:

Takeaways

  • What to do when your customer isn’t who you think it is. When brands discover this… most make this one big mistake. Erik tells us what that is.
  • Do things that aren’t measurable. Yes, of course do the things with clear ROI, but not all value is immediately measurable.
  • Why direct response marketing is less important than it used to be, and what to focus on instead.

Links

Brand Builder is a co-production of SnackNation and ForceBrands.

Apr 15 2019

47mins

Play

Rank #15: The Brand Builder Guide to Winning 2019

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Here’s a fact: when it comes to setting goals for the coming New Year, the odds are... you’re doing it wrong.

The numbers don’t lie. 92% of people who set goals, never achieve them. In fact, only 45% of people even set them to begin with.

So what separates the people who crush their goals from the rest? Turns out, it’s just a few simple adjustments to your strategy and mindset that make all the difference.

Here to break down exactly what it takes to hit your 2019 goals is SnackNation CEO Sean Kelly. Sean isn’t just passionate about goal setting, he has been refining his goal setting strategy for more than a decade and a half.

This is the Brand Builder Guide to Winning 2019.

Brand Builder is a co-production of SnackNation and ForceBrands.

Dec 17 2018

21mins

Play

Rank #16: How These Two Millennial Founders Pioneered Greek Frozen Yogurt, with Yasso co-founders Amanda Klane and Drew Harrington

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and former athletes came up with an idea that’s so smart and so simple, it’s kind of a shock that no one else was really doing it yet - Greek Frozen Yogurt.

Amanda and Drew seized their moment in 2011, founding the brand and becoming the first mover in the category. Today Yasso has about 30 employees and closed out 2018 with north of $80M in revenue.

We got very tactical in this interview, learning their approach to R+D, how Yasso drove growth through experiential marketing, and why they favor IRL events over digital influencers. But mostly we learned how to create something that doesn't exist yet.

They also told us an epic story about some friendly(ish) trolling from one of the biggest ice cream brands around.

Links

Brand Builder is a co-production of SnackNation and ForceBrands.

Jan 14 2019

35mins

Play

Rank #17: How Vital Proteins Built a Billion Dollar Brand in Less Than 5 Years, w/ Founder & CEO Kurt Seidensticker

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Kurt Seidensticker thought he was building a paleo running company. Turns out he was building a billion dollar beauty brand.

Kurt is the CEO and founder of Vital Proteins, an all-natural collagen brand and category leader. Vital Proteins make collagen-infused water, lattes, and powders, and their collagen comes from natural sources like pasture-raised cows in Brazil and wild-caught fish in Hawaii.

And while he originally thought Vital Proteins would appeal to long distance runners like himself, it really caught fire with a different demographic, one who loves Vital Proteins for its anti-aging effects.

The rapid ascent of Vital Proteins is undeniable. The brand has been featured in top-tier outlets like Vogue, Men’s Health, Well + Good, and People, and has celebrity fans like Jennifer Aniston and Kourtney Kardashian. In fact, Vital Proteins is the first product launch by POOSH, Kourtney’s new wellness and lifestyle site.

We talked to Kurt about his unconventional path to entrepreneurship (he spent his early career teaching astronauts to fly the space shuttle), his successful influencer marketing strategies, and why #wesprint is his team’s internal motto.

  Takeaways
  • Your customer chooses you. Kurt's actual customers turned out to be very different from who he thought they would be. Understanding and accepting this has been a catalyst for success.
  • The case for vertical integration. Kurt lays out why relying on distributors and co-manufacturers can hurt your brand in the long term, and advocates building capabilities in order to add to your gross margin.
  • The Importance of creating a framework for speed and agility. Vital Proteins' internal motto is #Wesprint, and Kurt even has a skunkworks program that enables the company to move even quicker and take advantage of market opportunities. He tells us why that's so important.

Links

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Jun 10 2019

37mins

Play

Rank #18: Why Today's Consumers Demand That Your Brand Gives Back, w/ Feeding America's Briana Crane

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What does your brand stand for?

If you’ve never considered it, now’s the time. Today's consumers - especially Millennial and Gen Z - vote with their dollar, and want to support brands that make a difference, not just a profit.

This week, SnackNation Chief Revenue Officer Chelsie Lee sits down with Briana Crane, the Director of Development at Feeding America to understand how this dynamic shows up for your brand.Both Briana and Chelsie have unique insight into the ways philanthropic giving can help create a lasting affinity and deeper loyalty with your brand. The Feeding America network is the nation’s largest domestic hunger-relief organization, and they rely on the support of hundreds of companies across the U.S. to help end hunger in America.

Briana also delves deeply into the problem Feeding America is solving, and the ways brand storytelling helps raise awareness and inspires both brands and consumers to get involved in the fight.

Links

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Oct 14 2019

29mins

Play

Rank #19: How to Launch the Ultimate Influencer Strategy, with KNOW Foods Co-CEO Yemeni Mesa

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If you have an innovative or functional product, you know that one of the biggest challenges is spreading the word about its features and benefits.

One problem - people don’t connect with information. Consumers connect more on an emotional level, with aspirational messages or lifestyle images. A dissertation on the metabolic integrity of non-GMO allulose… that  just isn’t going to land.

The KNOW Foods team have found a solution - unleash the power of influencers.

This week, KNOW Foods Co-CEO Yemeni Mesa joins us to talk about the influencer strategy that's changing the game for the rapidly growing, keto-friendly baked goods brand.  

Additionally, Yemeni and Jordan geek out on keto topics, and Yemeni shares the top three lessons learned from scaling Quest, one of the true unicorns in CPG.

Links

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is a co-production of SnackNation and ForceBrands.

Jun 11 2018

28mins

Play

Rank #20: How This Top Investor Selects The Brands She Works With, w/ AccelFoods' Jordan Gaspar

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This week on Brand Builder, we have someone with hands-on brand building expertise. In fact, she’s helping build the next generation of enduring brands.

We’re talking to Jordan Gaspar, one half of the duo behind AccelFoods.

Jordan is a Managing Partner at AccelFoods, an early-stage venture capital firm investing in consumer products. She and partner Lauren Jupiter co-founded the firm in 2014 with the goal of offering entrepreneurs a unique perspective and approachable capital.

AccelFoods’ value can really be summed in three words - access, expertise, and infrastructure. They pride themselves in their hands-on approach, and their portfolio includes some top tier brands you’ve definitely heard of (and probably have eaten).

Today the fund manages $40M and 33 portfolio companies - and they’re always looking to grow.

One of the reasons she relates so much to startup brands? She and Lauren started AccelFoods as a startup.

She tells that story in this interview - but that's really just scratching the surface of what Jordan brought to the table. She also broke down exactly how she and her firm select the brands they work with, and ultimately provide enduring value.

Jump to

  • Jordan and the AccelFoods story 2:30
  • How a venture fund like AccelFoods works. 13:40 
  • Advice for emerging brands. 18:03
  • Advanced tactics in the age of retail disruption. 20:24 
  • The AccelFoods Legacy. 29:11

Links

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is a co-production of SnackNation and ForceBrands.

Apr 23 2018

33mins

Play