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The Self Publishing Show

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

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SPS-197: Extreme Productivity: How to Write 20-Plus Books a Year - with Amanda Lee

Amanda Lee sheds light on her prolific output as a writer with tips and insight for all indie authors looking to boost productivity whilst maintaining professional standards for their finished books.


25 Oct 2019

Rank #1

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SPF-116: Publishing 3.0 - with Jasper Joffe

Independent author and publisher Jasper Joffe talks about the success his publishing house has had using a model very different to the traditional one.


27 Apr 2018

Rank #2

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SPF-123: BONUS EPISODE! Self Publishing Marketing Q & A - with Mark Dawson

In this special edition of the podcast, tune in to a Marketing Q & A with Mark on all things self publishing. Find out how to deal with ad platform changes, find new readers and gen up on fresh marketing tactics with one of the world's most successful indie authors.

1hr 12mins

13 Jun 2018

Rank #3

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SPS-182: How to Run an Indie Author Business - with Joe Solari & Barry Kernon

Setting yourself up as a self-published author requires you to be business-minded. In this episode, expert accountants from both sides of the pond provide practical advice on how to go about getting it right from the off.

1hr 24mins

12 Jul 2019

Rank #4

Most Popular Podcasts

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SPF-134: A Successful Author Mindset - with Adam Croft

Indie author Adam Croft returns to the podcast to share his thoughts on the importance of mindset for authors, and how the right approach in this department can have a hugely positive effect on a writer’s career and business.

1hr 1min

24 Aug 2018

Rank #5

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SPS-187: The Seven 'P's for Publishing Success' with Mark Lefebvre

Draft2Digital's Mark Lefebvre explains the key individual requirements for publishing success as an author. And yes, they all begin with the letter 'P'!

1hr 5mins

16 Aug 2019

Rank #6

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SPS-169: Six Indie Mistakes to Avoid - with Alessandra Torre

Indie romance bestseller Alessandra Torre sheds light on some of her rookie mistakes in the hope that others will learn from them.


26 Apr 2019

Rank #7

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SPS-206: Keywords and Categories: Why You Need to Know Them - with Dave Chesson

What Kindlepreneur's creator, Dave Chesson, doesn't know about book data and Amazon is probably not worth knowing. Categories, keywords and tags are his world - and he's here to help indie authors everywhere get to grips with them!


27 Dec 2019

Rank #8

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SPF-046: Masterclass: Building a Mailing List part 1 – With Mark Dawson

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6 Jan 2017

Rank #9

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SPF-066: The One Thing I Wish I’d Known When Starting My Indie Author Career – with Mark Dawson

Best-selling indie author Mark Dawson discusses 'The One Thing' he wished he'd known when starting out on his indie author career.


26 May 2017

Rank #10

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SPF-063: How to start an Indie Publishing Empire – with Michael Anderle

Science fiction author Michael Anderle talks to James about writing fast, finding voracious readers and building a publishing empire, one book at a time.


5 May 2017

Rank #11

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SPS-192: How to Build an Audience on Instagram - with Stuart Grant

This week, Stuart Grant, Instagram expert and co-author of one of SPF's most popular indie author marketing guides, explains how to build your readership with the social media platform.

1hr 9mins

20 Sep 2019

Rank #12

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SPF-012: How to start really selling books – With John P Logsdon

It’s always beneficial and encouraging to hear from someone who started from nothing and built a successful writing career from the ground up. Even more so, it’s encouraging to hear the story from a person who is following the exact same procedures and school of thought that you’ve adopted. That’s what you’ll hear in this […]


20 May 2016

Rank #13

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SPF-011: Everything you always wanted to know about Mailing Lists (but were afraid to ask)

When Mark Dawson first started seeing success as a self published author he was a bit late to the game when it came to interacting with those who were showing interest in his books. The best they could do was to buy his book, read it, then search Amazon for any other books he might […]


13 May 2016

Rank #14

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SPS-172: How to be a Productive Author - with Craig Martelle

He's an ex-Marine, the 20 Books conference series show runner and a prolific writer to boot. It's not surprising that Craig Martelle knows a thing or two about author productivity.

1hr 2mins

17 May 2019

Rank #15

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SPF-146: Masterclass: Amazon Ads - What’s Working Right Now - with Mark Dawson

In this special masterclass edition, Mark provides key advice and insight on the latest tips and tricks that are currently working in the Amazon ads space.


16 Nov 2018

Rank #16

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SPF-091: Why I Turned Down Seven Figures to Self Publish – with Hugh Howey

This week’s highlights include: Hugh’s beginnings as a writer The search for a publisher … and then a change of heart Re-acquiring rights The increasing empowerment of creative people Negotiating a print-only deal The beginnings of Hugh’s relationship with Data Guy and the Author Earnings reports Resources mentioned in this episode: Selfpublishingformula.com/ads17 Get on the […]

1hr 10mins

3 Nov 2017

Rank #17

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SPF-068: How to get started in Self Publishing – with Mark Dawson

What happens after an indie author types THE END? Mark and James talk to several self-published authors about the journey from finished manuscript to published book, covering topics such as the importance of a durable author platform, solid launch strategies and the self publishing community.


9 Jun 2017

Rank #18

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SPF-017: How to Write a Book Description That Sells More Books – With Bryan Cohen

It’s an amazing thing when you realize that you might be able to write a stellar novel, full of excellent scenes and powerful characters, but when it comes to writing a blurb to put on Amazon and other online retailers, it feels like pulling teeth to do it well. It requires a different set of […]


17 Jun 2016

Rank #19

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SPF-142: The Three Million Book Woman - with L.J.Ross

Million selling author L.J. Ross sits down to talk about taking a leap out of her first career and into writing. Spoiler: it worked out pretty well for her.


19 Oct 2018

Rank #20