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Marketing Mixtape with Scott Davis

Updated 6 days ago

Business
Education
Careers
Courses
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Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

iTunes Ratings

43 Ratings
Average Ratings
41
0
0
1
1

Good start

By IndianaaKMS - Jan 19 2018
Read more
No misses so far and I enjoy the marketing content and format.

So so good

By Josephmans+ - Jan 19 2018
Read more
Meaningful content and the best is yet to come. I would like to take class with Scott.

iTunes Ratings

43 Ratings
Average Ratings
41
0
0
1
1

Good start

By IndianaaKMS - Jan 19 2018
Read more
No misses so far and I enjoy the marketing content and format.

So so good

By Josephmans+ - Jan 19 2018
Read more
Meaningful content and the best is yet to come. I would like to take class with Scott.
Cover image of Marketing Mixtape with Scott Davis

Marketing Mixtape with Scott Davis

Latest release on Aug 23, 2018

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: Cross Platform Growth Hacking and Chatbots with Stapho Thienpont

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Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/

Apr 23 2018

33mins

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Rank #2: Integrated Marketing Strategy with Lexie Sidney

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Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo: https://www.houstondynamo.com/ Paint It Black Campaign: https://www.houstondynamo.com/topics/paint-it-black Houston Dash: https://www.houstondynamo.com/es/houstondash Zoo Lights Houston Zoo: https://zoolights.houstonzoo.org/

Jan 22 2018

35mins

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Rank #3: The New Elevator Pitch with Chris Westfall

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This episode features my fellow Houstonian Chris Westfall. Chris is a keynote speaker, best-selling author, business coach, and U.S. National Elevator Pitch Champion. In this interview, Chris shares tips for making a NEW elevator pitch and dismantles some longstanding myths about how to sell. Show Notes Chris' website: http://westfallonline.com/ The NEW Elevator Pitch (book): https://www.amazon.com/The-Elevator-Pitch-Chris-Westfall/dp/0985414804

Jan 17 2018

33mins

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Rank #4: Disney Management Magic with Lee Cockerell

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Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. Lee and I discuss internal marketing to employees, time management, marketing clues, company culture, career transitions, and starting your own business.

Jan 04 2018

29mins

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Rank #5: The Gig Economy and Finding Passion with Joey Korenman

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Joey Korenman is the founder of SchoolofMotion.com and brings amazing insights to the table on finding and following your passion in life. Some real "Ikigai" on display. His nuggets on using LinkedIn Recruiter to connect with hiring managers will change your perspective on finding work.

Jan 11 2018

38mins

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Rank #6: Digital Transformation with Michael Gale

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Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/

Apr 18 2018

26mins

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Rank #7: Influencer Marketing with String Nguyen

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String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/

Apr 09 2018

35mins

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Rank #8: Connection, Collaboration, Consistency, and Community with Judd Borakove

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Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

Apr 02 2018

28mins

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Rank #9: Writing for Forbes, Inc. and the Business Press with Josh Steimle

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Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

Mar 27 2018

34mins

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Rank #10: Hug Your Haters with Jay Baer

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Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers." Show Notes http://www.jaybaer.com/ http://www.convinceandconvert.com/ https://twitter.com/jaybaer https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672

Mar 20 2018

38mins

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