Cover image of The Future of Consumption: Getting Growing

The Future of Consumption: Getting Growing

Big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.

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Millennials vs. Centennials

In this episode, co-hosts Andrew Curry and J. Walker Smith interview Kantar Consulting generational trend experts Jeff Howanek and Kate Turkcan about the differences between the youthful cohort of Centennials and the older but still young cohort of Millennials. Links The Origins of WEIRD Psychology - PsyArXiv Preprints Ethan Millman: MoviePass plans surge-pricing fees for popular movies - Los Angeles Times Just How Bad is the Fake Reviews Issue on Amazon? Here's an In Depth Example - Reddit Steve Knopper: The End of Owning Music: How CDs and Downloads Died - Rolling Stone How Disruption Can Fuel Brand Growth - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

1hr 4mins

11 Jul 2018

Rank #1

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Social Innovation

This episode looks at the three ways in which brands can deliver the benefit of improved social experiences and relationships for consumers - social currency, social matching and social context.


25 Oct 2017

Rank #2

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What Women Want

In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women. Links Jeremy Grant: Transforming a Traditional Bank into an Agile Market Leader - strategy+business Josh Barro: Why Do Hotel Companies Have So Many Brands? - NY Mag What Women Want - Kantar The 2018 Stratechery Year in Review - Stratechery Tom Whitwell: 52 things I learned in 2018 - Medium Albums of the Year 2018 - Rough Trade Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


29 Dec 2018

Rank #3

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Business Model Innovation

In episode 4 of the Kantar Futures podcast, The Future of Consumption, co-hosts J. Walker Smith and Andrew Curry talk to Joe Ballantyne about slowing growth, archetypes of business model innovation, and learning from Dollar Shave Club.


12 Sep 2017

Rank #4

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Futures Thinking

In this episode, co-host Andrew Curry interviews senior client leaders Lloyd Burdett and Joe Ballantyne who manage the futures practice area for Kantar Consulting globally and within EMEA, respectively. Links Jacqueline Howard: WHO calls for elimination of trans fat in foods by 2023 - CNN A Lost Generation? Long-Lasting Wealth Impacts of the Great Recession on Young Families - Federal Reserve Bank of St. Louis Philip Auerswald and Joon Yun: As Population Growth Slows, Populism Surges - The New York Times Enrico Moretti: The New Geography of Job - Amazon Kirsty Cooke: Are avocado and quinoa still trendy? - Kantar UK Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


13 Jun 2018

Rank #5

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Smaller Worlds: Finding Value and Growth in Relationships

This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.


30 Aug 2017

Rank #6

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Uncomfortable Places — Where Growth is Found Today

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces. Links Kantar Consulting: The Uncomfortable States of America - Kantar Consulting Erik Shilling: How Harley-Davidson's All-In Bet On Its Past Crippled Its Future - Jalopnik Merve Emre: This Library Has New Books by Major Authors, but They Can't Be Read Until 2114 - The New York Times Martin Rosenbaum: Pseudonyms to protect authors of controversial articles - BBC Victor Mair: Korean refrigerator onomatopoeia - Language Log Kantar Consulting: Unlocking New Sources of Growth - Kantar Consulting Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption - Kantar Consulting Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


21 Nov 2018

Rank #7

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The New Feminism

In this episode, Kantar Consulting Director Elisa Birtwistle updates her groundbreaking 2013 report, Women 2020, in a wide-ranging interview with podcast co-host Andrew Curry. Links Damian Carrington: Scientists accidentally create mutant enzyme that eats plastic bottles - The Guardian Belinda Luscombe: Young, Single, Childless Women Earn More Than Men - TIME Magazine Alex Tabarrok: The Facebook Trials: It's Not "Our" Data - Marginal Revolution Carl Wilkinson: Why glass milk bottle deliveries are back - FT Magazine Edward Tenner: The Efficiency Paradox: What Big Data Can't Do - Amazon Purpose 2020 - Kantar Consulting Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


19 Apr 2018

Rank #8

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Books with Ideas Worth Considering

In this episode to kick off the 2019 season, co-hosts Andrew Curry and J. Walker Smith interview experts and thought-leaders from all parts of Kantar Consulting for recommendations of books that have influenced their thinking and are filled with useful ideas about strategy and planning. Links Charles Duhigg: The Power of Habit: Why We Do What We Do in Life and Business - Amazon Kim Scott: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity - Amazon Ray Dalio: Principles: Life and Work - Amazon Alexander Osterwalder: Business Model Generation - Amazon The Business Model Canvas - Strategyzer Phil Rosenzweig: The Halo Effect - Amazon Kevin Allocca: Videocracy: How YouTube Is Changing the World - Amazon Michael Pollan: How to Change Your Mind - Amazon Jeremy Rifkin: The Zero Marginal Cost Society - Amazon Adam Greenfield: Radical Technologies: The Design of Everyday Life - Amazon Karl Ove Knausgaard: My Struggle: Book 6 - Amazon Adam Tooze: Crashed: How a Decade of Financial Crises Changed the World - Amazon Anand Giridharadas: Winners Take All: The Elite Charade of Changing the World - Amazon Yuval Noah Harari: Sapiens: A Brief History of Humankind - Amazon M. Mitchel Waldrop: The Dream Machine - Amazon Richard Powers: The Overstory: A Novel - Amazon Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


17 Jan 2019

Rank #9

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The Wizard, the Prophet and the Future of Consumption

In this episode, hosts J. Walker Smith and Andrew Curry discuss Charles Mann's new book, The Wizard and the Prophet, and how it frames the driving dynamic of capacity.


7 Mar 2018

Rank #10

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Reflections on Tech

In this episode, co-hosts Andrew Curry and J. Walker Smith reflect on the current controversies and headlines about digital technology, with a focus on implications for business and strategic planning. Links Angela Chen: Why trying to be too efficient will make us less efficient in the long run - The Verge Anthony Giddens: A Magna Carta for the digital age - The Washington Post Chris Skinner: Tech firms will be regulated like banks in future - The Finanser Nicholas Carr: I am a data factory (and so are you) - Rough Type Andrew McLuhan: What is a Tetrad? - Medium Divine Discontent: Disruption's Antidote - Stratechery J. Walker Smith: Is the Convenience of Technology Worth the Security Risks? - AMA Novelist Geoff Dyer on teeth and our quest for the perfect smile - FT Sam Knight: The spectacular power of Big Lens - The Guardian Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


23 May 2018

Rank #11

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U.S. BrandZ Top 100

This episode digs into the BrandZ U.S. report on top brands that has just been released.  Dmitri Seredenko of Kantar Vermeer reviews key findings and discusses what they reveal about brand equity and growth.


22 Nov 2017

Rank #12

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The State of the Economy

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business. Links Adrian Searle: Michael Jackson: On the Wall Review - The Guardian Benedict Evans: Ways to think about machine learning - Benedict Evans Tyler Cowen: What if sleep was a commodity? - Marginal Revolution Tyler Cowen: Technology in Kubrick's *2001: A Space Odyssey* - Marginal Revolution Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


2 Aug 2018

Rank #13

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Responsive Business and Intelligence Capital

Co-hosts Andrew Curry and J. Walker Smith return to the topic of growth with Kantar Chief Research Officer Julie Kollman and the report she co-authored with Curry on the intangible asset of corporate knowledge known as intelligence capital. Links Richard Partington: Mark Carney tells global banks they cannot ignore climate change dangers - The Guardian The financial sector must be at the heart of tackling climate change - The Guardian Larry Elliott: Bank of England begins climate enforcement with a velvet glove - The Guardian Simon Jack: UK's biggest money manager warns on climate catastrophe - BBC The Task Force on Climate-related Financial Disclosures (TCFD) - Legal & General Andrew Curry: Responsive businesses create growth and value through Intelligence Capital - Kantar UK Insights The Responsive Business: Creating Growth and Value Through Intelligence Capital - MRS Rapidly declining remarkability of temperature anomalies may obscure public perception of climate change - PNAS Theodore Kinni: Why It Doesn't Always Pay to Be Decisive about Making Decisions - strategy+business Rational Decision Making - Indiana.edu Tyler Cowen: Big Business: A Love Letter to an American Anti-Hero - Amazon Geoff Mulgan: The Locust and the Bee: Predators and Creators in Capitalism's Future - Amazon Institute for Real Growth - Kantar Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


24 Apr 2019

Rank #14

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The Future of Work in an Age of Distraction

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments. Links Christopher Ingraham: The massive popularity of esports, in charts - The Washington Post Justin Wolfers: Money Really Does Lead to a More Satisfying Life - The New York Times Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND - The Register Yes, binge-watching is good for us - Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith


12 Sep 2018

Rank #15