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Hair Biz Radio: How To Start And Run a Hair Extension Business

Updated 9 days ago

Business
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The Hair Biz Radio podcast will show you how to start and run your hair extension business successfully. We cover the basics from just getting started to advanced marketing techniques to help ramp up your sales. Hosted by the team at Private Label Extensions, we will show you the important steps to get your first sale, 100th sale, and make money selling hair extensions. Follow our tips on starting up on a limited budget and steadily growing your hair business with the marketing techniques we use.

Read more

The Hair Biz Radio podcast will show you how to start and run your hair extension business successfully. We cover the basics from just getting started to advanced marketing techniques to help ramp up your sales. Hosted by the team at Private Label Extensions, we will show you the important steps to get your first sale, 100th sale, and make money selling hair extensions. Follow our tips on starting up on a limited budget and steadily growing your hair business with the marketing techniques we use.

iTunes Ratings

94 Ratings
Average Ratings
85
5
2
2
0

Very informative

By flutterbydiva - Mar 09 2019
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Great Podcast! Very informative as always! KEYS TO SUCCESS!! Thanks again Mikey & Zakiyrah!😉

New comer

By Trezzie10! - Mar 08 2019
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Looking forward to learning new things?

iTunes Ratings

94 Ratings
Average Ratings
85
5
2
2
0

Very informative

By flutterbydiva - Mar 09 2019
Read more
Great Podcast! Very informative as always! KEYS TO SUCCESS!! Thanks again Mikey & Zakiyrah!😉

New comer

By Trezzie10! - Mar 08 2019
Read more
Looking forward to learning new things?
Cover image of Hair Biz Radio: How To Start And Run a Hair Extension Business

Hair Biz Radio: How To Start And Run a Hair Extension Business

Latest release on Feb 20, 2019

Read more

The Hair Biz Radio podcast will show you how to start and run your hair extension business successfully. We cover the basics from just getting started to advanced marketing techniques to help ramp up your sales. Hosted by the team at Private Label Extensions, we will show you the important steps to get your first sale, 100th sale, and make money selling hair extensions. Follow our tips on starting up on a limited budget and steadily growing your hair business with the marketing techniques we use.

Rank #1: Episode 2: Facebook Advertising For Your Hair Business

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Summary:

In this, the second episode of Hair Biz Radio, Zakiyrah, and Mikey discuss Facebook and Instagram marketing for the hair industry.

They discuss the various website platforms you should be using and share why Wix may not be the best choice of platform for your website. They also talk about the benefits of tracking your audience using Facebook Pixel and the importance of content marketing to drive traffic.

Tune-in and discover how having a sound strategy and a patience will help you conquer the tough—but NOT impossible—world of online marketing.

Show Notes:

  • This episode is about Facebook and Instagram Marketing for The Hair Business
    • It’s important for you to know your audience and know how to target them
  • Currently, we have a team of 12 writers; email us if you are an editor and/or writer interested in joining our team
  • Content marketing is important for Facebook and Instagram marketing
  • Marketing is a huge struggle for people just starting out in the hair industry
  • While there are a lot of good Wix websites, there are lot of sites that do not integrate Wix
    • Difficult to manage operations once business scales up
    • 38% of all websites are on WordPress
  • Facebook marketing and Instagram marketing go hand-in-hand
    • Instagram paid ads are set-up through the Facebook Ads office
  • Always set up a business account on Instagram and constantly update it
    • Ensure that you have a bio that describes exactly what you do; this will drive the people who are actual buyers to your Instagram page
  • BOOSTING an Instagram post is a good way to get started
    • Check the results via a test run after boosting the post
    • Possible to add a link to a boosted post
  • Adding your competitors to your Instagram group is a good marketing strategy
  • Plug-in on the Chrome browser lets you know if a Facebook Pixel is installed – Facebook Pixel Helper
    • Facebook Pixel enables you to track your visitors
    • Particularly useful if you are spending marketing dollars
  • Remember, EVERYONE struggles with online marketing when they start
  • Tips and Tricks for Facebook and Instagram marketing
    • Focus on retargeting marketing
    • Have specific ads for different durations of time
    • No extra work involved since Instagram is already tied-in
    • Target folks who add a product to a shopping cart or go to the checkout page and do not buy; Mikey is able to generate 30 to 40 times sales for every dollar spent on such ads
    • Attempt to understand what the customer is feeling when you create your ads
    • Not necessary for ads to direct to a homepage or product page; you can direct ads to an informative article
    • Invest in making good marketing videos
      • Facebook is really pushing videos right now
      • Possible to make great videos even on an iPhone
      • Sometimes, underproduced videos yield better results than overproduced ones
      • Take advantage of the cheap ad rates on Facebook
      • PixelYourSite Pro lets you determine whether the audience originated from Facebook or Instagram
  • Private Label Extension’s Instagram following is growing healthily by 100 people every day
  • Avoid adding scammy Instagram followers; sooner or later an Instagram purge will be done and your page will drop in ranking
  • If you have a lot of fake followers, it is likely that your normal followers will never see your posts
  • Swipe-up feature is a great and cost-effective way of driving traffic
  • Let your Facebook ad run for awhile in order to see good results; increase your budget gradually and avoid making sudden spurts
  • Facebook ninjas are really expensive; no option for small businesses but to do it themselves
  • Mikey and Zarika are great fans of Gary Vaynerchuk
    • Mikey quotes Gary, ͞It is a war out there. Go out there and start fighting͟
  • Next week we will be talking about collaborating with blogger, YouTubers, and influencers; make sure you tune in next week and don’t forget to subscribe!
  • Start a Hair Extension Business – the Facebook Group
  • Private Label Extensions the wholesale side of the business
  • Dropship Bundles– Great for people who don’t want to have all the photos, pricing sets, and inventory on-hand3

Key Points:

  • 1.Use WordPress over Wix—it’s difficult to scale up your business on a Wix platform.
  • 2.Use Facebook Pixel to track your visitors AND determine if your visitors are from Instagram or Facebook using FacebookPixel Pro.
  • 3.Test your ads on Facebook by allocating a small budget that increases gradually.

The post Episode 2: Facebook Advertising For Your Hair Business appeared first on Hair Biz Radio.

Oct 26 2017

32mins

Play

Rank #2: Episode 18: The Hair Business Checklist

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Episode 18 Summary

Episode 18 features Zakiyrah and Mikey going through the core elements of what they refer to as The Hair Business Checklist. This is part one of a two-part series that analyses what is needed to have a successful hair business.

Get the hard-earned experience that Zakiyrah and Mikey have acquired to establish their hair extension company expressed in a convenient process. They tackle everything from your company name, logo, and website to finding a hair extension vendor and the importance of email lists.

Show Notes

● Zakiyrah and Mikey introduce The Hair Business Checklist.
● CHECKLIST STEP 1: Why are you starting a hair business?
● Just because you are passionate about hair, realize there is much more involved in running an actual business.
● Starting a business requires stamina, not giving up, and it can take an emotional toll because things are going to go wrong.
● CHECKLIST STEP 2: Come up with a name for your hair business.
● Take the time to brainstorm multiple names that people would like, and take a poll of people you respect to pick what name they think is best.
● Keep the name short and simple.
● CHECKLIST STEP 3: Reserve the social media accounts.
● Keep your name consistent with social media accounts.
● CHECKLIST STEP 4: Get your domain name and an email address that match.
● CHECKLIST STEP 5: Now you need a logo – all text or an image.
● CHECKLIST STEP 6: How do you want to sell hair – wholesale or dropshipping?
● Wholesale is purchasing hair in bulk and you keep the inventory on hand.
● Drop shipping is when you pay as you go and the product is shipped to you to the customer.
● CHECKLIST STEP 7: Where will you sell your hair extensions – website, social media, or retail storefront?
● CHECKLIST STEP 8: Finding a vendor.
● You have to figure out what your delivered cost is: the total amount spent to order the hair, have it sent to you and payment fees.
● CHECKLIST STEP 9: Build your website.
● Using WordPress for your website offers advanced features and plugins.
● CHECKLIST STEP 10: Build your social media accounts and email lists – post at least once or twice a day.
● CHECKLIST STEP 11: Get your business structure established – LLC or sole proprietorship?
● CHECKLIST STEP 12: Marketing strategies: driving traffic to your website, most visitors probably won’t buy (especially in the beginning)

3 Key Points

1. Know exactly why you are starting your hair business because it won’t be easy to become successful.
2. Dropshipping allows you to focus on the hard parts of a business – sales and marketing.
3. Figure out what your total delivered cost is, factoring in the full amount spent to order the hair, have it sent to you and the associated payment fees.

Tweetable Quotes

“When you get your tax return this year, let’s not go buy that new shiny TV. Or the new Chanel bag. Let’s invest in yourself.” – Mikey.
“You have to major in the minor before you can get to the major.” – Zakiyrah.
“You don’t want to send out business emails from @gmail.com. Make sure you are getting a business email, because it is very important to look professional.” – Mikey.
“Wholesaling is for people, I always recommend, that have…salons.” – Zakiyrah.

Resources Mentioned

HairUniversity.coHair biz classes
● @Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website
● Dropship Bundles – Dropship Bundles website

The post Episode 18: The Hair Business Checklist appeared first on Hair Biz Radio.

Feb 17 2018

45mins

Play

Rank #3: Episode 3: Influencer Marketing for your Hair Business

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Summary

In this, the third episode of Hair Biz Radio, Zakiyrah, and Mikey discuss influencer marketing and how it can help your hair brand. They discuss some hacks you can use to build your influencer marketing.

Show Notes:

  • This episode is about Influencer Marketing for the Hair Business.
  • General Information and Updates on the Hair Biz Radio Show.
  • There is no difference between Mink Hair extensions and Brazilian Silky Straight hair. Mink hair is just for marketing.
    • Private Label Extensions is moving to a new space and will be open on Saturdays in the near future.
    • Zakiyrah will be running a do-it-yourself graphics course for hair extensions using Canva to create social media and email marketing images.
    • Mikey and Zakiyrah will begin releasing a bunch of courses in the next month or so.
    • Mikey and Zakiyrah are going to start doing two podcasts per week:
    • The first podcast of the week will be Mikey and Zakiyrah talking about the hair business.
    • Second podcast will be an interview, either in-house or via Skype phone calls.
    • If you’ve been in the hair industry for a while and are an expert, go to the Hair Biz Radio contact section to be on the show.
  • Influencer marketing can be broken into tiers:
    • Micro-influencers – anywhere from 10,000 to 30,000 followers
    • Larger influencers – over 30,000 followers
  • There are influencers on all different platforms, including:
    • Youtube, Twitter, Facebook, Pinterest, Blogs and more
  • Influencers often collaborate with brands who send them free products and they also get paid. oSome influencers make well over 6 figures from this kind of marketing.
  • Working with influencers can help get you more sales for your hair brand.
  • Beauty Clout is an influencer marketing platform that connects influencers with brands.
    • Put your brand on Beauty Clout and find an influencer marketer that has an interest in your product. oHire the influencer and send them your product.
    • The influencer could give you a shout out on social media or write a blog.
    • You can get increased social followers, better website SEO and increased sales. Working with a platform like Beauty Clout can save you a lot of time vs. sending influencers messages one-by-one.
  • Tips for working with influencers
    • Remind the influencer of the retail cost of the product up front.
    • This lets the influencer know the cost of the product they’re receiving.
  • The influencer might charge you less for the endorsement if they know they’re receiving value.
    • You can negotiate with influencers, you don’t have to take the price they quote up-front.
  • Example of a benefit received from influencer marketing.
    • Private Label Extensions recently worked with an influencer – in a couple of days their Instagram following increased by 1,000.
  • Private Label Extensions now has a whole new audience to market to.
  • Influencer marketing platform tips
    • Blogs
  • The process of getting SEO results from a blog post when working with influencers:
  • Know that the process takes at least 3-6 months, but will yield results.
  • The influencer will take photos of your product and link from their website to yours.
    • This gives you organic SEO credibility
  • Download Moz Toolbar to see what your domain authority is and to see how influencer marketing is increasing that authority.
    • YouTube is a huge influencer marketing platform.
  • Many influencers have lots of subscribers and video reviews will drive traffic to your platform.
  • Make sure the influencer’s followers are the demographic you’re targeting.
  • Check to see how many likes and comments a person’s posts are getting.
  • If there are too few likes relative to a number of followers they have, they may have fake followers.
    • Twitter is not a great platform for influencer marketing.
    • You need to understand the quality of an influencer’s followers vs. the quantity of their followers.
    • You won’t be great on every platform, find influencers on platforms you actually use.
    • Choose which platform you want to be successful on and focus all of your efforts there.
  • Some influencers are extremely expensive, they usually have higher domain authority and charge up to $1,000 for a blog.
  • Micro-influencers can give you big results at a better price.

3 Key Points

  1. Try using an influencer platform like Beauty Clout to save time and money connecting with influencers.
  2. Pick an influencer platform you already do a lot on and already have a good following.
  3. Investigate your influencer before choosing them to promote your product to ensure they don’t have a lot of fake followers.

The post Episode 3: Influencer Marketing for your Hair Business appeared first on Hair Biz Radio.

Nov 01 2017

27mins

Play

Rank #4: Episode 16: Ten Ways to Grow Your Hair Extension Business Online

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Episode 16 Summary

In episode 16, Zakiyrah and Mikey identify the 10 ways to grow your hair extension business online, offering up techniques that they actually utilize themselves.

Learn about the power of creating value for customers, promoting your products in useful ways that stimulate sales, and methods that empower you to go above and beyond your social media following and develop connections with influencers and like-minded businesses.

Show Notes:

● Zakiyrah and Mikey discuss the new location for Private Label Extension location that under construction: three levels and over 4,000 square feet and the Indian Body Wave product.
● Today’s Topic is 10 Ways to Grow Your Hair Extension Business Online.
● #1 Offering Coupons: Have an expiration date to create a sense of urgency that ends within a week or a week before a holiday.
● #2 Collect Emails: A large social media follow
● #3 Offer Free Shipping over a Certain Amount: You will need to build the shipping in the product price, but increases the average order size.
● #4 Be a Walking Billboard: If you can wear the hair…wear the hair.
● #5 Have a Few Hair Bundles on Hand: Show people what they can purchase online.
● #6 Giveaways: Giving away product in a contest increases brand awareness and raises the chances of getting sales.
● #7 Educated yourself. Turn the different elements of sales into different lanes of skills line online marketing to educate yourself about them.
● #8 Influencer Marketing. Beauty Clout is a company that connects brands with influencers.
● #9 Write Blog Posts. It is a great way to connect customers with quality, useful information and it has been proven to increase sales.
● #10 Business to Business (B2B) Marketing. Collaborate with companies that compliment yours, but are not in competition with you, to cross-promote each other’s products.

3 Key Points:

1. Emails are more golden than social media followers because they increase your reach to people that are actually interested in your industry and products.
2. Get your product in front of people in real life, beyond just sharing digital pictures.
3. Collaborate with companies that are not your competitors but compliment your products and services.

Tweetable Quotes:

“Creating emails also helps sales. Because let’s be honest, social media may not be around forever.” – Zakiyrah.
“Adding value. So, you want to stick with the 80/20 rule: 80% content value, 20% sales.” – Zakiyrah.
“No one wants to buy a product that the person selling it hasn’t tested out, or is not wearing.” – Zakiyrah.

Resources Mentioned:

HairUniversity.coOnline Hair Business Classes
● @Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website
● The Daily PlanHer – Zakiyrah’s planner to plan for success
MailChimp – Favorite Newsletter Service for Small Businesses
● BeautyClout – Website for Influencer Marketing

The post Episode 16: Ten Ways to Grow Your Hair Extension Business Online appeared first on Hair Biz Radio.

Feb 11 2018

31mins

Play

Rank #5: Episode 12: Travel the World for Free By Selling Hair Extensions

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Episode 12 Summary

During this episode of Hair Biz Radio with Zakiyrah and Mikey, they discuss the importance of blogging in the hair business space, the basics of starting a hair business and how to travel the world for free while selling hair extensions. Learn how Zakiyrah and Mikey have grown their hair business with not just blogging and creating useful content, but by engaging and inspiring others through their 7000+ member Facebook group called Start a Hair Business.

They demystify the often overwhelming business start-up necessities such as setting up a tax id number for your business and establishing a business bank account and credit line.

If you want to find out how to travel the world for free – learn from the experience shared by Zakiyrah and Mikey in episode 12.

Show Notes

  • Zakiyrah and Mikey discuss having their busiest sales week ever with sale starting Monday before Black Friday
  • New up and coming hair products and Zakiyrah’s “The Daily PlanHer
  • Zakiyrah’s blog seeking great writers and how to learn to blog via Neil Patel, YouTube
  • What you need to start a hair business: business license, tax ID number/EIN number, business account, business plan checklist, logo, website, objectives, goals
  • Don’t overthink it trying to be too perfect – get started
  • Interaction in their Start a Hair Business Facebook group – over 7000 members
  • How to Travel the World for Free Selling Hair Extensions:
    • You have to be getting sales selling hair
    • Overseas vendors vs. Private label extensions and Dropship Bundles
    • You need at least 700 credit score
    • Business credit cards with great rewards programs
    • Accumulating sky miles with credit cards for free flights
    • Keep business profit and personal money separate
  • Using points with sky miles business cards for travel upgrades and free rooms and flights
  • Giveaway: Custom packaging hair bags and free logo if you leave a review on Hair Biz Radio page by the third week in December – they will pick a winner.

3 Key Points

  1. Blogging opportunities for Hair Biz as well as the overall importance of digital marketing through blogging for your own hair business.
  2. Don’t let the fear of tax id numbers and business plans slow you down from starting your hair business.
  3. Earn sky miles to travel for free with business credit cards.

Tweetable Quotes

“Sometimes, when you try to make everything so perfect…you’ll never get started.” –Mikey.

“As you’re getting sales, always use that credit card that is giving you points.” –Mikey.

“They didn’t spend the $5000 for that front row…first class seat, OK. It’s points!” –Mikey.

Resources Mentioned

The Daily PlanHer – Zakiyrah’s “The Daily PlanHer”
Zakiyrah’s Blog – Blog for Zakiyrah
Neil Patel – Blogging expert Neil Patel
Tax ID Number – IRS website for getting your tax ID number
Ink Business Cash Credit Card – Chase Ink Business Cash Credit Card

The post Episode 12: Travel the World for Free By Selling Hair Extensions appeared first on Hair Biz Radio.

Dec 05 2017

31mins

Play

Rank #6: Episode 9: Marketing Tips for Your Hair Extension Business

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Episode 9 Summary

Zakiyrah and Mikey take the time in episode nine to express tips and tools best used for successful marketing strategies in the hair industry. They delve into the importance of hair business women and men to run Facebook ads, collecting emails, running tests to be sure advertising techniques are working, paying attention to marketing podcasts and making promotional and tutorial hair business YouTube videos that people will quickly share.

Zakiyrah and Mikey let listeners know that Instagram now lets users tag products in their business pages and the benefits of using Moz.com for search engine optimization to create web traffic, and Canva for business cards and price lists.

Show Notes

  • Zakiyrah and Mikey give an overview of today’s show: Marketing Techniques
  • They discuss their week: collecting emails, running Facebook ads, running tests, listening to marketing podcasts, YouTube marketing
    • Zakiyrah announces the new pricelists, using Canva for business cards and price lists.
  • Instagram letting users tag products in their business page – requires Facebook page connected to Instagram, shop tab activated in Facebook and add products, photos 800×800 size
  • How to start at the lowest price
  • Sync products and make them clickable to your website
  • Marketing tips: Consistently post, use the proper hashtags, like and respond to what other people share, video posting about hair education, avoid overselling with posts
  • Video vs. Photo Ads
  • With marketing, you have to test stuff to see what works, let Facebook ad run for 2 weeks, no more than $20 a day with 6 different images
  • Cross marketing for hair brands, tap into their audience, partnerships, and referrals
  • Learn how to building genuine and authentic relationships
  • Social proof of buys your product with client selfies
  • Your website is never going to be done, importance of analytics,
  • Blogs and domain authority ratings
  • Moz.com for search engine optimization
  • Looking for other guest suggestions – Leave your suggestions in the comments below.
  • Join the community for hair business owners – Start a Hair Business Facebook Group
  • Closing summary

3 Key Points

  1. Instagram letting users tag products on their business page
  2. Test your Facebook ads and use video ads.
  3. Cross promote with others in your industry.

Tweetable Quotes

“Instagram is now allowing you to tag products on your business page.” – Mikey.

“Be consistent. So if you are posting daily using the proper hashtags.” – Zakiyrah

“Follow the 80/20 rule. 80% content, 20% sales.” –Zakiyrah.

Resources Mentioned

Canva – business branding tools

@Zakiyrah – Zakiyrah’s Instagram

Zakiyrahficklin.com – Her 20 Somethings Book

Moz.com – search engine optimization

The post Episode 9: Marketing Tips for Your Hair Extension Business appeared first on Hair Biz Radio.

Nov 25 2017

32mins

Play

Rank #7: Ep: 37 Creating the Bouji Movement with Lisa Jennings

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Episode – 37 Summary

On this episode of Hair Biz Radio, Host Zakiyrah interviews Lisa Jennings founder of Bouji Lip Cosmetics about how she built her brand and how she got into the beauty world.

Show Notes:

– About Lisa Jennings
– She’s always been interested in the beauty world.
– She would get lip glosses at the beauty supply store, but she mixed multiple colors.
– She got sick with a blood disorder and couldn’t work – so she decided to make her own lip product.
– What were your go-to products in the beginning?
– Just lip gloss at the beginning.
– She never tried to overdo it.
– When did you first create Bouji Lip Cosmetics?
– About a year ago she started researching good vendors, etc.
– Her sister said that the name described Lisa.
– The ingredients in the product are important.
– She went from New York to Canada to L.A to find a vendor.
– Ask questions – each company has a manager, supervisor, or boss – you want to ask questions of the owner.
– You have to sample products.
– Did you start off just wanting to do a lippie?
– No, the apparel just starting coming along naturally.
– She started to get customers who didn’t wear a lip, so she expanded the products.
– What’s your go-to foundation to go with your products?
– Covergirl or MAC.
– The Bouji foundation is coming out shortly.
– What do you think about celebrities that come out with products?
– It’s the brand that makes people get behind the product.
– What are you doing to get your brand out there?
– She does a lot of vending and events.
– She does a lot of emailing and she pitches her stuff.
– Where do you want the brand to go?
– Billboards, commercials, everywhere.
– She wants to do movement walks.
– Do you take advantage of giving celebrities your products?
– She did, but she’s gotten a lot of connections and doesn’t have to do that anymore.
– What obstacles did you encounter starting your brand?
– Handling initial rejection, don’t take it personally.
– She still works her 8-5 job on top of her brand.
– What’s one of your favorite products in your line?
– Her Matte lipstick named Role Model, or Superstar.
– Talk more about building the brand.
– If you have a newer iPhone you can take some marketing pictures with it.
– You have to have a specific marketing budget.
– She does a lot with stories on social media.
– Did you get a lot of support from your family when you first started?
– When she started they thought it was just cute.
– When she started getting invited to private celebrity events they got more excited about it.
– There are always blurred lines between stranger, friend, and family support.
– Talk about what looking for labeling was like.
– You have to have something that’s catchy.
– Less is best.
– She still kind of plays with logos.
– What’s one thing that you’ve learned that you’ll always carry with you in your business?
– She thought she could do it by herself, but you really need a team.
– A team helps you create vision.
– PR and management are where Lisa put most of her money.
– How do you get someone to buy into your vision?
– People come and go.
– You have to have the mindset that business is business.
– Trusting people can be hard
– What’s one tip to get into the beauty industry.
– Just do it.
– Just try it, it doesn’t hurt to say you’ve been there.
– Find her online
– Social media: everything is @boujilipcosmetics
boujilipcosmetics.com

Tweetable Quotes

– “Not only am I creating a line, I’m creating a movement for women and girls.”
– “Everything I’m doing is meant for me.”
– “Don’t quit your job until you’re at a place to be able to quit.”
– “Use your job to fund your dreams.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
Bouji Lip Cosmetics

The post Ep: 37 Creating the Bouji Movement with Lisa Jennings appeared first on Hair Biz Radio.

Aug 07 2018

29mins

Play

Rank #8: Episode 25: True Beauty Comes From Within with Sandye Lomax

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Episode – 25 Summary:

During the 25th episode of Hair Biz Radio, Zakiyrah and Mikey interview Sandye Lomax of the Beauty Fetish, professional makeup artist, certified eyelash extension expert and educator and licensed hair stylist.

Show Notes:

– How did Sandye get started?
– She had long legs growing up so she started modeling to make her legs work for her.
– Started working for the state of Maryland as a disability specialist because of her brother with epilepsy.
– In her mid-thirties she realized that her passion was making people look and feel good.
– What brought Sandye to Atlanta?
– She had a cousin who lived there and thought she’d like it.
– She came, stayed and built the brand.
– What was the process of choosing a cosmetology school?
– She needed to find a school where she could still travel and grow.
– She did it according to hours.
– What are some self-taught techniques?
– She learned a lot by sitting in the chair.
– She watched how the hairstylists cut for the Paul Mitchell shows she was in.
– The business part of what she does was self-taught.
– What are some of the things that happened when you started your business that felt like you messed it up.
– She used to think you needed to make a certain amount of money before getting an accountant.
– Trying to figure out if it should be an LLC.
– Keep your business and personal card separate.
– They talk about Beauty Fetish, Sandye’s studio in midtown.
– In cosmetology, it’s all about location.
– Mary J. Blige helped her come up with the name beauty fetish.
– What is the process of getting your business started?
– Her studio is a suite, you have to get what works for you.
– She doesn’t have to pay water and lights, most of the time she does bridal hair.
– How are you balancing entrepreneurship?
– She’s still learning, it’s an ongoing battle.
– She’s learning to put herself first and to say no.
– A lot of people, especially new business owners don’t take health as seriously as they should.
– Take time to recharge and get creative again.
– Talk about the difference between lashes?
– Her clientele has moved from celebrities to the everyday woman and cancer survivors.
– You have to learn who can get what type of lashes.
– Lashes start at like a 7 or 8 and go up to an 18 which is very long.
– Sandye customizes lashes for everyone.
– With hybrid lashes you can mix the mink with the synthetic and create a great look.
– How long will individual lashes work for people?
– Our lashes have the same cycle of growth as our hair.
– Don’t be alarmed if you’re getting a full set of lashes and you see one shed tomorrow.
– For some, around 4-5 weeks you’ll be going past the touchup range and into another full set.
– Sandye talks about her training and teaching others in the art of lashes.
– You don’t just come in and learn lashes, there’s so much more too it.
– You have to know what kind of lash to put on a lash.
– You need to learn care, sanitation, anatomy of the eye, etc.
– You can’t just practice on a mannequin, you have to practice on a human.
– What is the experience you’ll get at The Beauty Fetish when you walk in the door?
– It’s a pleasant, secured, private environment.
– It’s warm and inviting in a comfortable environment.
– She has a phone that’s strictly for business, and finding a balance is challenging.
– Sandye talks about the Beauty Fetish Show.
– She wanted to create a platform where people can tell their stories.
– People share their testimonies and stories on the show, but in the end they talk about beauty.
– What’s one of your favorite products you can’t live without?
– A rose lip balm at Sephora.
– Rihanna’s Fenty line, the lip-gloss.
– Lashes – You feel like you can just put on lip balm and go.
– Aveeno cleansing pads.
– Drinking water
– She now sees the difference in her skin.
– Engraved eyeliner by MAC
– What is one tip for someone looking to get into the beauty industry?
– Planning – find out what is going to set you apart from the rest.

3 Key Points

– The training and the tools matter when it comes to lashes.
– Finding balance between life and business and making that clear to clients is challenging, but possible.
– You have to find out what makes you and your brand different – you have to learn the business side.

Tweetable Quotes

“My mantra is true beauty starts within.”
“A lot of pressure comes from owning a salon, it’s constant work.”
“When your body says slow down, you need to learn to slow down.”
“The average person isn’t wearing 100% mink lashes.”

Resources Mentioned

Beauty Fetish Website

The post Episode 25: True Beauty Comes From Within with Sandye Lomax appeared first on Hair Biz Radio.

Apr 26 2018

58mins

Play

Rank #9: Episode 4: Interview with Paul Mitchell National Educator Dallas Christopher

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Episode 4 Summary

On this episode of Hair Biz Radio hosts Mikey and Zakiyrah interview special guest, National Paul Mitchell Educator, Dallas Christopher. They discuss beauty tips and tricks and talk about Dallas’ philanthropic interests.

Dallas shares his best advice for new stylists and talks about the ways he empowers all of his students.

Show Notes

  • Hosts Zakiyrah and Mikey have a special guest, National Paul Mitchell Educator, Dallas Christopher.
  • Background on Dallas:
    • Been in the industry for a long time and hair is a passion for him.
    • Being a National Educator with John Paul Mitchell systems is a hard but rewarding job.
    • Been with Paul Mitchell for sixteen years and has taught almost 10,000 students.
  • Paul Mitchell participates in a lot of charities.
    • They get to donate time and do people’s hair and makeup and make them feel beautiful for the day.
    • Dallas and Paul Mitchell are very active in the community.
    • Doing hair and makeup is Dallas’ ministry.
  • Paul Mitchell is the largest company in the beauty industry.
  • Mikey met John Paul DeJoria at Bronner Brothers.
    • Jean Paul Mitchell has a heart of giving.
    • He remembered Dallas’ name at another event.
  • Jean Paul Mitchell owns Patron.
  • Hair coloring tips from Dallas:
    • The best coloring results he’s gotten is from Paul Mitchell’s products with hair from Private Label Extensions.
    • You need to know what to do, when to do it and how to do it.
    • Know where you’re starting from to know where you’re going to finish.
  • What’s the difference between a professional product and something you buy in the drugstore?
    • Paul Mitchell products are guaranteed and you’re going to get the results you expect.
    • When Dallas wants to lighten hair, his go-to is the Dual Purpose Lightner (DPL)
  • Dallas is against coloring at home, but if you choose to do it he suggests being mindful of the structure of the hair.
  • The easiest way to color hair is to walk down, to go from blonde down a hair level, but it’s not always the most affordable way.
  • The undertone color of level five is red, so that’s all you have to get to when you’re trying to color hair red, you should ideally get it to a level five.
  • Photos of Dallas’ work are at hairbizradio.com if you click on episode 4. (See Below)
  • Often the filters and angles of Instagram hide the actual quality of the coloring of certain wigs.
    • Dallas wants people on Instagram to show him that they use actual excellent technical work to construct, color and cut their wigs.
    • They should be using proper cutting angles – diagonal forward, diagonal back, etc.
  • When someone does a cut and color, they should be able to tell you everything about the angles and levels.
  • People are not properly educating the consumers and other stylists on how to do proper color.
  • Dallas teaches his students to hold people accountable for what they’re doing.
  • Dallas brings the students in and lets them do the work and cut the hair and color it to get experience.
  • Dallas had to make mistakes in order to become the stylist he is today.
  • Salon etiquette is really important.
  • It’s important to show people vs. telling them in the hair industry
  • People are going to YouTube to get tutorials on how to do certain hair techniques
    • This is both positive and negative
    • Positive: People are becoming more aware of how to style their hair.
    • Negative: You have hairstylists that don’t have the education to be sharing specific techniques.
  • You need to understand that YouTube is not school, you need to find someone who’s educated and ask them your questions.
  • Dallas has Campfire so you can reach out to him and ask him a question that way.
  • Dallas is working on a project called Dallas Takeover
    • Taking over salons in the city of Atlanta and other areas of the state.
    • They take a huge team to a salon and do a charity event where the proceeds go to American Cancer Society.
    • The point of this project is to end breast cancer once and for all.
  • Private Label Extensions partnered with Paint It Pink and did a giveaway for a breast cancer survivor to get a makeover from Dallas.
  • You need to be able to provide an experience for your guests that keeps them coming back.
  • As an educator, Dallas feels he needs to make his students better than him.
  • Three tips for new stylists:
    • Do your research, especially if you’re going to a salon.
  • Go sit in the salon and get your services done before you get hired there to see how everything operates.
    • Be humble enough to work with anyone. Offer some free hair services and pass out cards.
    • Never get too big, remember where you came from. Never burn bridges.
  • If you think you’d be an amazing guest for Hair Biz Radio, contact them on their website.
  • The next episode is about consumer fraud.

Tweetable Quotes:

“It’s not about how well you can do hair, it’s about who you are on the inside. If you have a great heart and you are very humble and great to be around in the salon, you will have a full book”

“The job of the hair stylist is to speak life into your clients.”

“As an educator, it’s my job to make my students better than me.”

Resources Mentioned

Hairbizradio.com – Podcast website

Paul Mitchell Systems – Professional beauty company

@dallaschristopherhair – Dallas’ Instagram handle

Tony Robbins – Life and business strategist

Gary Vaynerchuck – Businessman and entrepreneur

Campfire – Platform to ask experts questions Paint it

Painted Pink – American Breast Cancer Foundation’s challenge to raise money for breast cancer

Photos of Dallas Christopher’s Work

Malaysian Body Wave cut and colored

Brazilian Loose Wave bundles sewn into a wig colored with highlights.

Malaysian Hair colored Red for a Paul Mitchell runway event.

Custom colored and cut wig made with Vietnamese straight hair.

The post Episode 4: Interview with Paul Mitchell National Educator Dallas Christopher appeared first on Hair Biz Radio.

Nov 05 2017

48mins

Play

Rank #10: Episode 17: How to Plan and Execute a Photoshoot for a Hair Extension Company

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Episode 17 Summary

In episode 17, Zakiyrah and Mikey break down what it takes to have a successful photo shoot for your hair business, even on a limited budget. Learn from their own experience as they share intimate details of their own recent photo shoot for hair products.

Find out what is involved in getting models, stylists, makeup artists, photographers, and videographers all together in one room to make some visual magic happen to strengthen your hair brand.

Show Notes

● Zakiyrah and Mikey discuss websites and domains with GoDaddy.com.
● Mikey chats about the new website blank template with standard WordPress theme and preloaded products, pictures, and prices.
● A huge budget isn’t needed to do photo shoots for your hair business.
● All of the models you hire may not show up – learn to improvise.
● Use Instagram and search hashtags consisting of the name of your city followed by the word models after it to find local models to hire for your photo shoots.
● If you don’t have a budget to pay your models – free hair extensions can work.
● When you are looking for makeup artists you will most likely have to pay them because of all the faces they have to do and makeup they have to use.
● You can rent a studio space by the hour for reasonable rates for the photo shoot.
● Quality cameras have come down in price so you can find photographers with flexible rates.
● You want to get as much done during the day of the shoot as possible – photos and videos.
● Reach out to the film department at local colleges to find students looking for experience.
● During the photoshoot get in the habit of taking a picture of a sign with the name of each product so later you will know where to find the photos of that product.
● Make the bundles into wigs in advance if the photo shoot is on a larger scale.
● Work with reliable people that are going to show up on time.
● Make sure that your models have the same clothing style to make it all uniform for the photo shoot.
● Have some fun props in your photo shoots to add to your branding and marketing.
● Make sure you provide food for your models, photographers, videographers, stylists, and makeup artists.
● Create a plan for the photo shoot and learn from what didn’t go right to make it better for next time.

3 Key Points

1. Instagram searches with local city hashtags followed by the world model are a great way to find photo shoot models.
2. Contact the film department at local colleges to find videographer and photographer students looking for experience.
3. have your models wear similar clothing to make your photo shoot look more unified.

Tweetable Quotes

“I want to let you guys know that you don’t have to have a tremendous budget to do photo shoots for your hair business.” – Zakiyrah.
“We initially wanted 10 models, I think we had eight that were there. And we had 17 styles that we needed to shoot for. So we just interchanged the models out.” – Zakiyrah.
“How do you find models? Instagram will be your best friend.” – Zakiyrah.

Resources Mentioned

HairUniversity.coOnline Hair Business Classes
● @Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website

The post Episode 17: How to Plan and Execute a Photoshoot for a Hair Extension Company appeared first on Hair Biz Radio.

Feb 12 2018

26mins

Play

Rank #11: Episode 14: Why You Are Not Getting Any Hair Sales?

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Episode 14 Summary:

Zakiyrah and Mikey getting into the many reasons why people are not getting fast hair sales.

They share their investments in perseverance and concentrating on the process of building their brand and providing as much value for their clients as possible. Mikey shares personal stories about previous businesses that he started that were ahead of their time, with the moral of the story is – don’t quit because you don’t see rapid results.

Let Zakiyrah and Mikey motivate your efforts in building your hair business by focusing on “the work not the win.”

Show Notes:

● Zakiyrah and Mikey give a recap of their holiday season.
● They discuss their new hair extension called the Indian Remy Body Wave, size 18-28 inches, with ultra-low prices
● The Member of the Month is a program in their Start a Hair Extension BusinessFacebook group, which has almost 9,000 members.
● Start a Hair Extension Business Facebook group had approximately 33,000
interactions in the last 28 days.
● People are getting frustrated because they are getting decent traffic to their website, but they aren’t getting sales.
● The importance of building a brand: getting people to sign up to your website by giving them something in return, marketing on Facebook, Youtube videos, checkout process.
● Working towards a mobile app is expensive but powerful for branding.
● New websites have to focus on small wins because the national conversion rate is approximately only 1%.
● It took Zakiyrah and Mikey four years to evolve from just the two of them to 13 employees and moving to a bigger location soon.
● Although the hair business is an over $15 billion industry, there is still a lot of competition.
● Connecting with clients, building trust, and building your brand is what people buy into.
● Focus on the work and not the win.
● Mikey’s early online businesses include Youtube food videos in 2006 and a podcast in 2010 interview entrepreneurs.
● You will never get the sales you need by focusing on other people’s sales, focus on what is working for you.

3 Key Points:

1. Build your brand to be valuable and trust-worthy and the sales will follow.
2. Concentration on what makes your hair business unique.
3. Don’t give up at the first sign of delayed sales – concentrate on the process.

Tweetable Quotes:

“Really what people need to focus on is building the brand.” – Mikey.
“50% of our sales come from someone on an iPhone.” – Mikey.
“The kind of national average for a new website is maybe 1% conversion rate. So if you have 100 visitors, you might get one sale.” – Mikey.
“You definitely have to figure what makes you different? Like, why should I buy hair from you when there is, like, another hair company that does millions of dollars a year?” – Zakiyrah.
“People are buying the brand… not the product” – Zakiyrah.

Resources Mentioned:

HairUniversity.co – Hair classes
● @Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website
● The Daily PlanHer – Zakiyrah’s planner to plan for success

The post Episode 14: Why You Are Not Getting Any Hair Sales? appeared first on Hair Biz Radio.

Feb 09 2018

30mins

Play

Rank #12: Episode 10: Most Popular Hair Extensions

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Episode 10 Summary

On this episode of Hair Biz Radio Mikey and Zakiyrah talk about the most popular styles, lengths, and origins of hair extensions. They talk about what the first wholesale order should be and what works with your budget.

Show Notes:

  • Weekly recap:
  • Private Label Extensions partnered with Paint it Pink to give a full makeover to a breast cancer survivor.
  • Partnered with Dallas Christopher, he was the hair stylist.
  • Used the Spanish Wave sew-in extensions, three bundles.
  • Desiree of DZ Exclusive makeup did a full face glam.
  • Zakiyrah will share footage and pictures.
    • Mikey bought Zakiyrah a new microphone, Rode brand, to work on courses to get to the audience.
  • People don’t mind if your video’s a little crappy, but if the sound isn’t good it’s annoying.
    • Started Black Friday deals on Monday and broke sales records by 40%.
    • If you’ve never dealt with vendors from all over the world you don’t realize that sometimes Customs will hold back your order and you have no control.
    • Check out a previous episode that talks about email marketing – very important during the holiday season.
  • Sales won’t always provide a record profit.
    • Sales are a great time to get someone in the door, so people come back.
    • In wholesale, the margins are slim, in retail sales are more profitable.
    • Christmas is a great time to do a sale and acquire new customers
  • At what age do girls start wearing weave?
    • Some as young as seven, more normally around age 15.
  • What are the top five most popular bundles that are sold?
  • You can straighten it, wear it curly, etc.
  • The most popular lengths are 16, 18, 20.
    • Second is Loose Wave
    • Third is Straight
    • Fourth is Deep Wave
    • Five is Kinky-Curly
  • With straight hair, you measure from the top of the weft to the bottom.
  • For kinky curly, you take the end of the hair, pull it straight and then measure the true length.
  • If you’re a new store you may not be able to buy all five hair patterns:
    • Zakiyrah suggests purchasing body wave and a curly to start.
  • You can straighten or curl the body wave.
  • Start with 14 up to 22 or 24 – multiple lengths of each.
  • You can start with 12’s for bobs.
  • How many bundles do I need for a sew-in?
    • Check out the Private Label Extensions Blog
    • You need two bundles for a bob on average.
    • 14-18 inch would be three bundles if you’re doing a closure and frontal.
    • 18-24 inches would be four bundles.
    • Anything more is 4-6 bundles
    • With deep wave or kinky curly, it’s good to get an extra bundle
  • Most popular origins of hair:
    • #1 is Brazilian
  • Middle of the road great hair for a great price.
  • Budget-friendly, good quality, 100% human hair.
  • Good for a quick weave or a crazy color.
    • Top two tiers:
  • Vietnamese hair
    • Very coarse
    • Zakiyrah Ficklin uses this hair if she’s going to leave her natural hair out.
    • Blends perfectly.
    • Really good for blunt cut bobs.
    • Can last a couple of years.
    • Colors extremely well.
    • Minimal shedding.
    • Raw hair.
    • Most popular stores don’t sell Vietnamese hair.
    • Southeast Asian hair.
  • Indian hair
    • The natural wavy and curly patterns.
    • Most bundles are done by steam, but these are the natural curl patterns.
    • When you sew it in, it looks phenomenal.
    • Curly Indian hair is more expensive because it’s a lot more rare.
      • Only about 10% of Indian hair is curly.
    • Indian hair lasts for a long time.
  • What Mikey likes best about Asia – The food, nightlife, public transportation, friendly people, and it’s inexpensive.
  • What should be my first order?
    • Go to the Start a Hair Business Group on Facebook, this will show you everything you should get on your first order.
    • There’s great engagement in the group.
    • Thank you to the experts in the group who answer questions for people.
  • Next giveaway!
    • One of the top five things you should have before you start your business is a logo.
    • Mikey and Zakiyrah are going to give away a logo!
    • Leave a review and leave a comment to enter.
    • December 15th the winner will be announced.

Tweetable Quotes:

Sales are a great time to get someone in the door, so people come back.

Resources Mentioned:

Hairbizradio.com – Podcast website
Dropship Bundles – Private Label Extensions sister site
Private Label Extensions – Wholesale Hair Company
Rode Microphones
Start a Hair Business Facebook Group

The post Episode 10: Most Popular Hair Extensions appeared first on Hair Biz Radio.

Nov 29 2017

36mins

Play

Rank #13: Episode 11: Marketing Mistakes Hair Business Make with Sherman Standberry

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Episode 11 Summary

On this episode of Hair Biz Radio Mikey and Zakiyrah interview Sherman Stanbury, the co-founder of Lyfe Marketing in Atlanta to talk about mistakes small businesses might be making in their marketing.

Show Notes

  • Zakiyrah used to work with Lyfe Marketing 4-5 years ago.
  • Sherman and his co-founders started the business in college at Georgia State.
  • Some mistakes small businesses make with marketing:
    • Have no idea what it means to do marketing in 2017-2018.
    • People don’t realize how much lack of knowledge is costing them.
  • Story – Sherman is working with a client who is making over a million dollars a year, but revenue was down.
    • She wasn’t doing email marketing properly.
    • Obtain as much knowledge as you can up front to secure those opportunity costs.
  • It’s not just having the mail account, it’s using it properly.
    • If you do know what If you do know what marketing means today, you lack maturity and discipline to commit to that strategy on a continuous basis.
  • Content side:
    • Blogging – if you’re not blogging, you’re missing out on money and website traffic.
      • Companies that blog at least 16 times per month receive 4x the email traffic than companies that don’t.
        • Their leads are more qualified, educated and do more repeat business.
      • Get started with having a blog – you can have 100% control.
        • Focus on what you can control.
      • People think they need money to blog or do advertising, you don’t. They are completely free if you put the time in.
      • Add a blog tab to your existing website.
        • Start with a blog or two a week.
        • Better to blog every day!
        • If you keep blogging you’ll continue to get traffic.
      • WordPress is the best platform to blog on, hands down.
        • Open source, thousands of features, great for SEO.
      • Write relevant non-salesy content.
  • Social Media
    • The biggest mistake is relevant to posting – scheduling posts are one part of the process.
    • When no one sees your content even though you post all the time, you need to define your social media strategy.
      • If you’re posting content, you need to start building your followers and engagement.
        • Paid ads and some organic things.
        • You can have ads that go directly to your website.
    • Two tips to organically grow their social media platform:
      • Facebook is hard because it’s pay-to-play now.
      • Get in groups and try to add to the conversation and network.
    • Twitter, Instagram, Pinterest – use relevant hashtags to get relevant followers.
      • High-volume hashtags are categories of content people are looking for.
      • Have relevant content that people actually want to engage with and share.
    • YouTube is the second largest search engine in the world. Your customers use it every day.
      • Start making videos, they don’t have to be complicated.
      • Regardless of what your video capabilities are, start by adding value, recording, and uploading.
      • How to make your video searchable:
        • Title tag – the searchable keywords need to be in the title.
        • Have a meaty, lengthy description that includes buzzwords.
        • The longer the better, around 500 words.
        • The file you upload needs to include keywords.
          • The biggest mistake is to not have any video content.
    • Facebook and YouTube are not best friends, you need to post your videos on both Facebook and YouTube.
  • Paid Advertising
    • Social media ads are really good because they’re cheap.
      • You can spend $5-$10 and reach 1,000 people.
    • Google ads are good because it’s hot traffic.
      • It’s more expensive to advertise and clicks are higher.
    • Try running both types of ads and include
      • Remarketing
      • Product Listing Ad
      • Lookalike ads
    • You need to be able to track how much you spend and what your return is.
      • You have to learn how to set up your conversion tracking for your advertising.
        • This will help you increase your sales in a predictable and measurable way.
        • Don’t spend money without having the basic setup done.
        • Most people don’t have the basic knowledge that it takes to manage a successful social media campaign.
    • Learn through YouTube and Lynda.com.
  • How long does it take for me to get results?
    • People don’t commit to the process.
    • Many small business owners want to know the ROI immediately.
      • You have to think of it as building an asset, you’re building something from nothing.
      • You have to take steps before you get to ROI.
      • It takes 6-12 months to even start to see your business grow from marketing.o
        • The key is to be consistent.
      • This is the most important after you get the knowledge down.
      • Gary Vaynerchuk said: I know exactly how to get a six-pack, but I don’t have one. It all comes down to discipline and consistency.
        • Consistency produces results.
  • Enter the giveaway by going to Episode 10, comment on the podcast.
    • Giving away a logo for your business.

Tweetable Quotes:

“When no one sees your content even though you post all the time, you need to define your social media strategy.”

“There’s no way you’re going to be successful if you don’t have the basics set up.”

“Consistency produces results.”

Resources Mentioned

Hairbizradio.com – Podcast website
Dropship Bundles – Dropshipping Hair Extensions
Private Label Extensions – Wholesale Hair Vendor
Grammarly – Grammar checking website
Start a Hair Business Facebook Group
Lyfemarketing.com – Sherman’s website
Wordpress – Website platform
Shopify – Website platform
Lynda.com – Online learning platform
Gary Vaynerchuk – Business builder, owner of VaynerMedia

The post Episode 11: Marketing Mistakes Hair Business Make with Sherman Standberry appeared first on Hair Biz Radio.

Dec 01 2017

46mins

Play

Rank #14: Episode 5: How to Fight Consumer Fraud in the Hair Extension Industry

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Episode 5 Summary

On this episode of Hair Biz Radio Mikey and Zakiyrah discuss consumer fraud.

Contest – Winner Chosen on 11/23/17

In this episode, you have to listen to find out how we are giving away a free 1-Year membership to Dropship Bundles!

Show Notes:

  • With any business, you often plateau and then don’t see growth for six months at a time or so.
  • No matter what it is that you’re launching, if you take the same principles that you used in the beginning, you can create many businesses.
  • Nicki Minaj brought back extremely long hair.
    • If you’re going to have long strands of hair, it’s important to have thick strands of hair so it doesn’t break.
  • The worst part of the hair industry is consumer fraud, and it’s prevalent in the hair industry.
  • A lot of the time, scammers get away with fraud because small business owners don’t have policies and procedures in place like bigger companies do.
  • There may be times when orders come through smoothly, and then you get hit with a chargeback on PayPal.
    • We will discuss how to deal with this further.
  • What does Private Label Extensions do:
    • They do not allow online orders for in-store pickup.
    • The checkout has billing and shipping in one column to avoid someone with a stolen credit card putting different billing and shipping addresses.
  • It’s difficult to catch these people.
  • If they want to ship something to a different address, you have to check out with PayPal and your address must be a PayPal confirmed address.
  • This gives the seller a ͞seller protected͟ guarantee.
  • If someone moves, they have to call the credit card company and provide the new address.
    • When you do get a chargeback on PayPal, you need to be attentive to it and provide all the information they need quickly.
  • You’ll need to provide, tracking, billing, and shipping and other verifications.
  • If your order is over $300 or look fraudulent or is a new customer, Private Label Extensions does verification to match information.
    • Use PCI compliant systems.
    • It makes credit card processors looks bad when chargebacks come through, so several payment processors won’t work with the hair extension industry anymore including:
      • Stripe, Shopify
      • Processors that still work with the hair industry:
  • PayPal, Square, Authorize.net
  • If business owners work together to help reduce fraud, the hair industry may be able to get out of the high-risk category.
  • The magic number is 1%. If 1% of your orders are chargebacks, PayPal will lock your account and hold back 50% of your funds, this makes it difficult for you to run a business.
  • People committing fraud often target small companies.
    • They are bold and will order over and over.
  • Fraudsters will often get express shipping to get the product shipped out as fast as possible so you lose control of the hair.
  • Look at the names and take them into consideration.
  • Mikey created a website called Consumer Fraud Agency.
    • Create a free account and list the address your product was sent to and use the email.
    • You can copy/paste the email in search and the result will come up on consumerfraudagency.com.
  • If you’re selling retail and people are buying multiple bundles at retail price, that’s a red flag.
    • If they’re purchasing that much in retail, they could go purchase wholesale.
    • They’re trying to buy into the business owner wanting to make money by having what looks like a big order.
  • Hair Biz Radio is doing a giveaway
    • Leave an honest review of this podcast on whatever platform you’re listening on.
    • Leave a comment on the episode 5 show notes about topics you’d like to hear on the podcast.
    • You could win a one-year membership to dropshipbundles.com.
  • Look into ways to repurpose any content you’re creating and use it on multiple channels like Facebook, YouTube or your blog.
  • Creating an email list is extremely important
    • Sign up for MailChimp, the first 2,000 subscribers are 100% free.
    • Also available on mobile in app form to get an email address and subscribe on the go.
  • In 2018 there are reports that Facebook and Instagram posts by businesses will not show up unless they are paid.
    • Facebook owns Instagram.
  • Start writing blog posts and using email to get in touch with people to create customer interaction.

Verification Email Discussed in Episode

Welcome to (Your Website Name)

Before we ship any orders for with your account we must first VERIFY you are the cardholder that made this purchase.

This is an important step to reduce fraudulent charges and chargebacks. As a business owner, you know the importance of this.

Verifying your purchase only needs to be completed once to fully activate your account. Please follow the steps and reply to this email with the required identity verification.

To verify your order please respond with a photo of the credit card used, ONLY THE LAST 4 DIGITS AND NAME NEED TO BE VISIBLE.

In addition please provide a photo of your driver’s license, ONLY NAME ADDRESS AND PHOTO NEED TO BE VISIBLE.

Please reply to this email with your verification.

If you have any questions regarding the verification process please call us at (Your Phone Number) during our business hours Monday – Friday (9 am – 5 pm).

Any orders placed will be held until your verification is complete.

If the verification is not completed within 3 business days your order will be fully refunded.

Tweetable Quotes:

“If Instagram and Facebook were to shut down tomorrow, would you still have the clientele that you have now?”

Resources Mentioned

Hairbizradio.com – Podcast website
Private Label Extensions – Wholesale Hair Vendor
PayPal – Hair industry-friendly payment processor
Square – Hair industry-friendly payment processor
Authorize.net – Hair industry-friendly payment processor
Consumer Fraud Agency – Mikey’s website to report fraudulent activity
Dropshipbundles.com – Win a year membership here in Mikey and Zakiyrah’s giveaway
MailChimp – Email automation software
Podcastingpress.com – A great service for podcast editing

The post Episode 5: How to Fight Consumer Fraud in the Hair Extension Industry appeared first on Hair Biz Radio.

Nov 09 2017

33mins

Play

Rank #15: Episode 7: Email Marketing for Your Hair Company

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Episode 7 Summary:

On this episode of Hair Biz Radio Mikey and Zakiyrah cover email marketing. Email marketing is the most under-utilized marketing technique in the hair business. While social media is important, you still need to be able to reach your clientele.

Show Notes:

  • If you want to be successful in any industry, you have to go into things asking yourself if you’re doing things the best you can.
  • People in the hair industry don’t like to share information, so Mikey and Zakiyrah are making education videos to fill that gap.
    • You’re going to get to where you’re going to get to, regardless of who you share your information with.
  • Email marketing platforms:
    • Private Label Extensions has used several different email marketing platforms:
      • Formerly used Constant Contact
      • Recently used MailChimp
      • MailChimp uses a freemium model, you only have to pay once you’re over 2,000 subscribers.
      • You can add people directly to your mailing list on-the-go with the MailChimp app.
      • Currently uses Klaviyo
        • Klaviyo can do more advanced automation.
  • Creating ebooks or anything free will help you collect a lot of email addresses.
  • You can visit Private Label Extensions to see the free downloads they use to collect emails.
  • You have to provide value when collecting email addresses or people won’t sign up.
  • If you just throw something together to get an email and you don’t provide value, once they get an email from you, they’ll never buy.
  • Zakiyrah has a simple automation flow set up for purchase orders, some people have upwards of 45.
  • Email can help generate 20-40% more sales.
  • MailChimp can capture abandoned cart information and send an email, which causes the potential customer to take action.
    • These emails are very effective.
    • MailChimp syncs with several apps to pull in more information about the products people are adding to their carts.
  • In certain email automation platforms, if you just look at a product you’ll get a reminder email – this is called browse abandonment.
  • Emails that entice people to do a review are also great.
    • Provide someone an offer if they complete the review.
  • You need to review and do A/B testing on your emails, you don’t set up your automation flow and then let them run on autopilot.
  • Send out newsletters during the week and then on Saturday, recreate the campaign and send to people who didn’t open the previous email.
    • Keep the body the same.
    • Create a new heading to try to get the person’s attention.
    • Not as many people open the second email because you don’t send it to as many people.
  • Don’t be offended by people who unsubscribe.
  • You want quality people on your email lists vs. quantity.
  • If you want to get started with Facebook Marketing or Google Display ads marketing, MailChimp makes it easy.
    • You can create an ad campaign and target people on social who are on your email list.
    • You can create ads from your emails to retarget people.
  • Retargeting is extremely important.
  • Over-produced Instagram stories that look like ads get skipped over. People know they’re getting sold to.
  • Your newsletters don’t always have to be salesy.
    • Very rarely should you include products in your newsletters.
    • Link to an article you write that talks about something you are selling.
  • When they first started email, they would sell a little bit.
  • When you send a plain text email, it performs well.
    • If you have an email that appears salesy, Google will send your email to the promotional tab.
  • People are less likely to open your email when it lands in that tab.
  • Once you have a large email list, you can’t send an email to everyone at once.
    • You need to segment your list and send your email to different segments at different times.
    • Send a segment every 15 minutes.
    • Make sure to schedule your emails instead of just using send now.
  • There has never been a better time to have an online business than right now.
    • E-commerce is flourishing.
    • Advertising through social media is still easy.
  • In a few years, social advertising will get more expensive.
  • If there was an easier way to start a hair business, then Private Label Extensions would be doing it.
  • Fall in love with the process, you learn a lot going through the process.
  • You never know what somebody had to go through before they made it where they are.
  • Check out Episode 5 to win a one-year membership to Dropship Bundles.

Tweetable Quotes:

“Nobody can do your business how you do your business.”

“You have to provide value back to the person you’re getting from.”

“I’d rather have 100 people on my email list who were going to buy versus 500 who didn’t want to.”

“You never know what somebody had to go through before they made it where they are.”

Resources Mentioned:

Hair Biz Radio – Podcast website
Dropship Bundles – Private Label Extensions sister site
Private Label Extensions– Wholesale Hair Extensions
Constant Contact– Email automation provider
Mailchimp– Email automation provider
Klaviyo– Email automation provider

The post Episode 7: Email Marketing for Your Hair Company appeared first on Hair Biz Radio.

Nov 15 2017

42mins

Play

Rank #16: Episode 23: Nick Nelson of Pressed Natural Hair Care Salon

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Episode 23 Summary

During the 23rd episode of Hair Biz Radio, Zakiyrah and Mikey have an intriguing interview with Nick Nelson, celeb hair handler, and owner of Pressed Natural Hair Care Salon, specializing in hair extensions and natural hair.

Nick shares how he went from leaving college and losing his job to starting his own hair salon.

Show Notes:

● Hair Biz Radio plans to expand to two episodes per week in the future.
● Nick Nelson decided to do hair the day he dropped out of college.
● Nick enrolled in Pro Way Hair School for hair after quitting college and losing his job.
● Princess Palace was where he had a part-time job in 2002 doing braids for people like the members of Outkast.
● NSEY voted one of the best Black hair salons in the nation, is another salon Nick worked at as a stylist.
● LLC, business license, and salon license processes were things Nick had to learn on the business side.
● Nick started his first salon with his partners and then opened his own which was Pressed Natural Hair Care Salon.
● Some of the obstacles to opening his own salon included money to invest, spending $30-40,000 to start Pressed Natural Hair Care Salon.
● Sometimes landlords will give you an allowance to upgrade the space for your salon.
● If you work with a contractor, make sure you have: the finish date a week or two before opening, have a contract, and a clause that each day it isn’t finished will carry a fine of $100.
● Don’t expect instant gratification.
● People are usually loyal to salons—not individual stylists.
● Nick is working on a hair care product line, a mobile salon truck with three chairs, and working towards movie sets.

3 Key Points:

1. Nick Nelson spent $30-40,000 to set up Pressed Natural Hair Care Salon.
2. When working with a contractor you need to have: the finish date a week or two before opening, have a contract, and a clause that each day it isn’t finished will carry a fine of $100.
3. Customers are usually loyal to salons—not individual stylists.

Tweetable Quotes:

– “The day I dropped out of college, I was like, yeah, I’m going to do hair from now on.” – Nick Nelson
“I will never let anyone be in control of my finances and how I live my life again.” – Nick Nelson.
“Be patient.” – Nick Nelson

Resources Mentioned:

@NikkRokksHair – Instagram for Nick Nelson
● Website – Pressed Natural Hair Care Salon website.

The post Episode 23: Nick Nelson of Pressed Natural Hair Care Salon appeared first on Hair Biz Radio.

Apr 06 2018

27mins

Play

Rank #17: Episode 19: Hairstylist A’bril Leon Talks About Key Points to a Hairstylist’s Success

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Interview With A’bril Elon of A’bril Elon Innovations

Summary

During the 19th episode of Hair Biz Radio, Zakiyrah and Mikey conduct an engaging interview with A’bril Elon an Atlanta hairstylist and founder of A’bril Elon Innovations. A’bril breaks down her incredible work ethic and perseverance that propelled her from a business major at Clark Atlanta University, to honing her hairstyle skillset and business acumen to running her own salon suite.

Learn the behind the scene grind to inspire you in your own entrepreneurial quest for excellence.

Show Notes

● A’bril Elon, who started doing hair at 10 years old, went to Clark Atlanta University, which is where Zakiyrah met her.
● A’bril started promoting her hair business on Twitter, Facebook, Clark Atlanta/Spellman postings online, and individual messaging.
● Joining every possible organization on campus at Clark Atlanta while majoring in Business increased her networking.
● Charging low prices to accommodate college students expanded her client base – even bartering at times.
● Hair school for 33-37 hours a week was very good and stressful because A’bril had already been deep into the industry with many clients.
● A’bril moved into a salon suite almost two years ago.
● Decorating and moving into her salon suite at the same time was tough.
● Taking good care of her clients has been A’bril’s focus, and appreciating that they provide her with her lifestyle.
● Moving to a new salon suite added that transition of hiring two employees – one younger and one older.
● Assistant intern position on commission for two months provided her first opportunity – and it was provided by her current employee Promise.
● Never burn a bridge, no matter who it is. Do right by people because times change.
● Expect the worst but push for the best.
● Curling hair is one of A’bril’s favorite hairstyles.
● Consistency is key. Don’t get complacent. Find ambassadors for your business.

3 Key Points

1. Charging low prices to accommodate customers, in the beginning, helps to grow your client base.
2. Do right by people at all times and don’t burn bridges with anyone.
3. Consistency, not becoming complacent, and finding ambassadors for your business are fundamental steps to success.

Tweetable Quotes

“I went from getting my own suite to now…I can now charge $175-200 because I have elevated, I have grown, and I have mastered my craft.” – A’bril Elon.
“I was the first one to graduate in my class. It is about a 13-month program, I did it in 11 months, top of my class.” – A’bril Elon.
“My clients are like my family.” – A’bril Elon.

Resources Mentioned:
HairUniversity.co – Hair classes
@Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website
The Daily PlanHer – Zakiyrah’s planner to plan for success
StyleSeat.comAbril Elon’s website
● Instagram – Abril Elon’s Instagram

The post Episode 19: Hairstylist A’bril Leon Talks About Key Points to a Hairstylist’s Success appeared first on Hair Biz Radio.

Mar 26 2018

34mins

Play

Rank #18: Episode 8: Kendall Ficklin Talks About Entrepreneurship

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Summary:

On this episode of Hair Biz Radio Mikey and Zakiyrah interview guest Kendall Ficklin. He’s a speaker, author and coach on the podcast to talk about business and share tips.

Show Notes:

  • Follow @kendallficklin on Instagram
  • A lot of people don’t know how or when to get started on their business.
    • Kendall says start right now, it’s urgent.
    • The clock tells you what time it is and the hourglass tells you how much time you have left.
      • For a true entrepreneur, there’s no time except now.
    • The founder of PayPal had four failed businesses first, but he kept going.
    • Almost two years went by where Kendall did free speaking engagements. His first check was for $50, the next was for $100, etc.
    • You put in the work and you grow with it.
    • You’ve got to put all your money, time, effort, sacrifice, and commitment to the business.
  • Your business can’t take care of you until you take care of it.
    • 90% of businesses fail within a 3-5 year period.
  • People who have an average, occupational mindset think they have time and they can coast. These people can’t sustain.
    • Most people who want to be an entrepreneur are willing to sacrifice.
    • Make sure your business foundation is strong before you quit your 9-5 job.
    • What are the three mindset shifts you need to get activated in your business:
    • You have to be able to get into the mindset that you’ll turn nothing into something.
    • You have to shift from an occupational mindset into an entrepreneurial mindset.
    • You have to go from mindset to “Grindset.”
  • You have to go from thinking like an entrepreneur to actually being one.
  • You have to keep motivating people yourself whether you feel like it or not.
  • You’re either spending time, wasting time, or investing in time.
    • Investing is making a conscious effort to grow your business.
  • If you don’t do this, you’ll be playing amateur basketball.
    • The definition of business owner is exchanging products and service for commerce.
    • What are some of your thoughts on social media?
  • From a personal perspective, Kendall doesn’t do social media.
  • His business social media is all he has.
    • You need to block and track your time, so you know how you’re spending or investing your time.
  • You need to know what your DPH (Dollar per Hour) is.
    • Ask yourself, am I investing this time in social media, or investing it?
  • You need to invest some time learning about your product
  • What does ͞effort level͟ look like in terms of business?
    • A lot of times people talk about wanting to scale, but it’s just talking.
    • Kendall asks them, what are the three most important areas in your life?
  • On a scale of 0-100%, how much effort are you putting into each of these areas?
  • If it’s important to you, you put in a lot of effort
    • You take those numbers, add them up and divide by three to get your average effort score.
    • Life is not one-dimensional, you have to put a lot of effort into every area of your life.
  • When people see that score, they’re usually shocked.
  • If your score isn’t high, you’re saying you want what that looks like, but you’re not willing to do the work.
    • Mikey sees a direct correlation between the success of his business and his health.
  • If you’re not healthy, it doesn’t matter how successful your business is.
  • A lot of people, when they think about entrepreneurship, they’re thinking about money.
    • The money is the last thing that comes.
    • The money comes after you put in the work.
    • You have to have the right mindset and “Grindset.”
  • Physically, you can’t do what you do if you don’t feel right.
  • If you’re having trouble going to sleep, try counting backwards.
  • If you could leave the listeners with one piece of advice, what would it be?
    • Get committed, things will shift.
  • When the money isn’t there and you don’t know the road to go down, you’ve got to be committed to it.
    • Get connected – totally and completely connect to your mission.
  • In order for you to get what you need to get done, you’ve got to connect with your vision.
  • Your vision for your business won’t get clearer if you don’t keep walking and working.
  • If you’re really dedicated to being an entrepreneur:
    • Start educating yourself today – read a book, listen to a podcast.
    • Health – commit to being healthier.
    • Work – Put in the work even when it’s not pretty.
  • Start reading the stories of people who are really successful.
    • Read about the entrepreneurs who are in your industry.
  • Gary V. gives out a ton of free information to entrepreneurs.
  • All Kendall’s social media is @KendallFicklan

Tweetable Quotes:

“For a true entrepreneur, there’s no time except now.”

“You’re either spending time, wasting time, or investing in time.”

Resources Mentioned

Hairbizradio.com – Podcast website
Dropship Bundles – Private Label Extensions Sister Site for drop shipping hair extensions and websites
Private Label Extensions – Wholesale Hair Vendor
Kendall Ficklin – Author, Speaker, Coach
Gary Vaynerchuk – Entrepreneur

The post Episode 8: Kendall Ficklin Talks About Entrepreneurship appeared first on Hair Biz Radio.

Nov 24 2017

45mins

Play

Rank #19: Episode 13: 2018 Means Making Moves With Mink Lashes

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Episode 13 Summary:

Zakiyrah and Mikey spend episode 13 discussing the exciting new endeavors that they will be launching in this new year of 2018. One of those areas of expansion will be offering a wide array of mink eyelashes. Zakiyrah and Mikey share their reasons for moving deeper into the mink lashes business, how these fairly inexpensive products can increase your pool of customers, and proper etiquette for wearing lashes as well.

Enjoy the inspiring pep talks about putting your product quality before your branding, staying productive and organized with The Daily PlanHer, and the fabulous fox mink lashes that are coming in the future.

Show Notes:

● Zakiyrah and Mikey give an update on the new changes they have made for 2018
● Repeatedly doing things every day to master them is extremely important
● Zakiyrah explains The Daily PlanHer to help people execute their goals
● They discuss how they started selling mink lashes
● 3D mink lashes can be given away for free to get customers hooked on them
● Focus on getting customers and products before investing in fancy boxes
● Reinvest your profit to grow your business
● They have tested invisible bands for mink lashes
● Customer feedback is important to offering better products
● Faux mink lashes are coming soon
● Individual lashes placed on your eyes could damage your real lashes
● Don’t rely on family and friends to support your business, expand beyond them
How to get influencers by giving away free lashes
● Remove the glue after you remove your lashes
● Zakiyrah and Mikey talk about upcoming giveaways

3 Key Points:

1. Eyelashes are a low-cost giveaway that can bring in repeat customers.
2. Increase your product lines and customer base before investing in fancy branding.
3. Pay attention to what your customers like in order to pick the right products.

Tweetable Quotes:

– “Get rid of the distractions, and stay hyper-focused on each task.” – Mikey.
– “They say that you are the five people that you hang around.” – Zakiyrah
– “The good thing about the mink lashes though is that you can wear them up to 25 times.” – Zakiyrah.
– “You don’t have a business until you have a product and a customer.” – Zakiyrah.

Resources Mentioned:

HairUniversity.co – Hair classes
@Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website
● The Daily PlanHer – Zakiyrah’s planner to plan for success

The post Episode 13: 2018 Means Making Moves With Mink Lashes appeared first on Hair Biz Radio.

Feb 08 2018

28mins

Play

Rank #20: Episode 15: Interview with Master Hairstylist Darius Boone

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Episode 15 Summary

Zakiyrah and Mikey have an engaging interview with recognized Atlanta-based master hair stylist Darius Boone, who shares his history in the hair business – from working for a salon to starting his own. Darius speaks about his focus on expanding his education beyond hair school and teaching himself new skills via Youtube videos on a regular basis.

Darius Boone also speaks about his goals to invest in real estate, his favorite hair techniques, bad habits of clients, advice to become a better hair stylist, and the importance of sharing knowledge.

Show Notes:

● Zakiyrah advises that it is important to keep yourself motivated beyond the immediate hype of your January New Years resolutions.
● Darius Boone discusses how he got in the hair business during college when he was a barber, then doing $50 hair weaves.
● Hair school teaches you how to be professional, but you have to keep studying your craft outside of school and practicing.
● Darius’ first salon job was in 2013 for 2 ½ years, but he is in his own salon now.
● Some of the hardships that come with being in your own salon include: having to be responsible for others and the financial responsibilities.
● Darius’s goals for the future: investing in land and real estate, to have 5 properties by the time he is 35 to be able to do hair because he wants to and not to pay his bills.
● Hair techniques that Darius’ enjoys include closures. He feels that frontals don’t last more than 7 days and they are high maintenance.
● Habits that hairstylists hate for their clients to do include not coming to the salon with your natural hair and not following directions.
● Mikey recommends creating videos to answer common questions to decrease the amount of customer service questions that arise.
● Darius’s advice: take your time, do your research, do not quit, and write any goals you have down.
● Stop trying to charge people for everything, and help people.
● Many hair vendor lists are filled with random junk companies. It is important to do research and not expect instant answers.
● Don’t just gain new knowledge – apply it.

3 Key Points

1. The salon suites rental business is booming.
2. Frontals are problematic because they require lots of maintenance and don’t last long.
3. Don’t stop learning. Keep educating yourself.

Tweetable Quotes

“Make sure you stay connected to why you created that hair business.” – Zakiyrah.
“The problem with social media is that it glorifies and “glamifies” being your own boss… it is totally a highlight reel.” – Mikey.
“We’re such independent creatures that nobody wants to work underneath anybody else.” – Darius Boone.
“I work in a building with 25 other stylists, and we are all paying $1,200 a month.” – Darius Boone.
“Frontals are supposed to start balding after like 30 days.” – Zakiyrah.
“Learn. Plan. Execute.” – Darius Boone.
“New levels…new devils.” – Darius Boone.

Resources Mentioned

HairUniversity.coHair classes
● @Zakiyrah – Zakiyrah’s Instagram
Zakiyrahficklin.com – Zakiyrah’s website
The Daily PlanHer – Zakiyrah’s planner to plan for success
● Darius Boone – Website for Darius Boone
Darius’ Instagram – Instagram for Darius Boone

The post Episode 15: Interview with Master Hairstylist Darius Boone appeared first on Hair Biz Radio.

Feb 10 2018

47mins

Play

Ep. 42: Hair Consulting & Hair University Courses

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Show Summary:

How Hair University courses and private consulting can take your business to the next level. Your hosts Mikey Moran and Zakiyrah Ficklin teach you how to use their resources for success. Learn about WordPress, Shopify and other platforms that may benefit your business.

Show Notes:

  • Overview of Hair University and how to use it to succeed in your business.
  • You can actually call Shopify if you need support, unlike other platforms.
  • How Advanced Marketing Courses will teach you everything that you need for your hair business.
  • The Canva courses and Instagram courses in Hair University are catered entirely toward the hair industry.
  • The success of the clients is the most important thing.
  • In 2019 the goal of PLE is client success rates and pumping out valuable content.
  • Creating an action plan is the most important there.
  • Until you max out the free tools, don’t spend the money on consulting.
  • You don’t need to focus on the first sale, you need to focus on traffic.
  • In the Advanced Marketing courses, you’ll learn how to convert traffic.
  • You have to really know Facebook ads to get them to work.
  • When you actually pay for something you take things more seriously.

3 Key Points:

  1. You have to choose a website platform that allows you to scale.
  2. There’s endless information out there, you just have to spend the time to consume it.
  3. You have to create an action plan.

Tweetable Quotes:

  • “It takes a few years to really get your website successful.” -Mikey
  • “Creating success stories in the industry is more important to me than making quick money.” -Mikey
  • “It’s in the interest of social media platforms to show you more ads.” -Mikey
  • “As a business owner, you have to fight even harder to get in front of the right people.” -Mikey

Resources Mentioned:

The post Ep. 42: Hair Consulting & Hair University Courses appeared first on Hair Biz Radio.

Feb 20 2019

28mins

Play

Episode 41: The New Dropship Beauty App

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Summary:

Learn about the Dropship Beauty App with your hosts Mikey Moran and Zakiyrah Ficklin. Get an update on what’s been going on with your hosts and learn about Private Label Extensions partnership with Shopify.

Show Notes:

-Mikey and Zakiyrah give an update and recap on Private Label Extensions.
-The transition between their first app and the final app with Shopify.
-The new app is nine months in the making and was featured in the #1 spot in the Shopify app store.
-The app you should use starting out – Dropship Bundles or Dropship Beauty.
-What’s going to be added in the future to the Dropship Beauty App.
-Open seller portal.
-Expanded product line.
-Integrating features
-How to import products into your store to get up and running, selling right away.
-Why the Dropship Beauty App is the best single solution for running your hair business.
-If you don’t have systems in place for your business and time set aside for marketing, you’re missing a vital component.

3 Key Points:

1. Persistence and consistency is key to building a platform for yourself.
2. You don’t have time to pack and ship your own product, drop shipping allows you to focus on your clients.
3. Make sure you set up systems for your business.

Tweetable Quotes:

“With the Dropship Beauty App and Shopify, there is no single solution that makes it easier to start, run, and manage your hair business.”” -Mikey
“Our goal is to have our clients grow with us.” -Mikey
“Setting up systems for your business is extremely important.” -Mikey

Resources Mentioned:

Private Label Extensions Facebook Group
Private Label Extensions Website

The post Episode 41: The New Dropship Beauty App appeared first on Hair Biz Radio.

Feb 05 2019

24mins

Play

Episode 40: Beauty By Anh

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Episode 40 – Summary

On this episode of Hair Biz Radio, Host Zakiyrah interviews Anh, owner of Beauty by Anh.

Show Notes:

– About Anh
– She got started when she was really young and played with makeup for fun.
– She wanted to get into the fashion world but didn’t know how.
– She felt that college was not in God’s plan for her.
– She’s been doing makeup and hair for almost eight years.
– She recently added lashes to her repertoire.
– She likes to wear strip lashes and do lash lifts.
– Talk about the differences in culture and choosing to leave school.
– Her family didn’t really care that she was going into the beauty industry.
– Her parents were refugees who came here to give their family a better life.
– Everyone was very supportive, but that’s not always the case.
– What was it like to be initially rejected by the beauty industry?
– She decided to learn things on her own.
– One woman who did great work mentored her and helped her decide what she wanted to do.
– When did you decide that you needed to go to cosmetology school
– She was already thinking of it in college.
– She began to research three hair schools, Empire, Paul Mitchell, and Aveda.
– She chose Aveda after some research.
– What were the key things you learned at Aveda?
– You have to practice to make yourself perfect.
– You have to figure out what you want to do.
– At school, there’s always someone there to support you.
– What are some techniques that are self-taught?
– Everything with makeup was self-taught.
– Updos were mostly self-taught, you have to look online to find ideas.
– If you get scared as an artist, your client can feel that right away.
– Talk about the difference between doing free work or charging?
– The first couple of years you’ll lose money because you need to get pictures.
– Don’t charge less because other people are charging less, you need to know your worth.
– Talk about the difference between lash extensions and lash lifts.
– Lash extensions are for people who want long volumized lashes.
– They make you look like you have makeup on.
– They last about a month and you have to come back to get a fill.
– Lash lifts last from 6-8 weeks and use your natural lashes.
– Lash lifts open your eyes and it’s great for people with no time for lash extensions.
– What are some of your die-hard makeup products to use?
– Her favorite concealer is NARS or Tarte
– Georgio Armani and Dior foundation.
– Kylie lipstick.
– Jeffree Star lipstick.
– What’s one piece of advice for someone interested in getting into the beauty industry.
– Don’t let anyone tell you that you can’t do it.
– Make it perfect and go at it.
– Don’t be jealous when other people’s work is better than you, learn from them.
– Be confident and don’t let anyone bring you down, they’re just jealous.
– Where can we find you?
– info@beautybyanh.com
beautybyanh.com

Tweetable Quotes

“We tend to people please, so if someone tells us we can’t do something, we might believe it.”
“It’s important that women in this industry learn to collaborate.”
“When you do a great job, people will refer.”
“You have to learn to control your atmosphere.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
beautybyanh.com

The post Episode 40: Beauty By Anh appeared first on Hair Biz Radio.

Sep 12 2018

27mins

Play

Episode 39: Making The Inc. 5000

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Episode – 39 Summary:

On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah talk about what’s been going on at Private Label Extensions and deliver exciting news.

Show Notes:

– Mikey and Zakiyrah reveal some good news for Private Label Extensions.
– Private Label Extensions ranked 278 in the Inc. 5000.
– Technically they’ve made the Inc. 500 in the U.S. in Georgia they rank #13.
– In consumer products, they ranked #20.
– What do you need to do to become a super fast growing company?
– They they first started, there was still a lot to learn.
– The goal was to learn as much as they could in 2014.
– Their growth percentage was 1,750%.
– In 2014 they did $220,000 in sales, in 2017 they did $4.2 million.
– The #1 thing you have to do to get to a high level of growth.
– Consistency.
– You and your team must both be consistent.
– Say no to everything when you first start – focus on making one thing successful first.
– As the business grows you can segment what everyone’s doing.
– It wasn’t until 2016 when the numbers started looking really good.
– Making training videos through Screen-o-Matic or Screencast allows you to record your browser window and share.
– Tip #2 it’s important to do a competitive analysis.
– Focus on making your business one step ahead of what anyone else is doing.
– You have to focus on what’s going to differentiate you and what’s your unique selling point (USP).
– When you don’t see increased sales, make new streams of income within the business.
– They’ve created a system to rapidly build hair brands.
– Tip #3 Marketing.
– You have to stay on top of all marketing techniques.
– Email is not the only list that you build.
– You have to learn and apply marketing techniques.
– A lot of people fall short on implementation.
– Types of lists:
– Facebook users, Instagram, Facebook Group, podcast subscribers.
– You have to think of how to build and cross-promote to your lists.
– It’s hard to grow your social media followers across the board and at the same time.
– Focus on one platform first and build it up.
– When is Private Label Extensions getting into their new building?
– They could get their occupancy in the next couple of weeks.
– The process of moving into a salon or any building is a process.
– Tip #4 you have to plan for the slow seasons.
– They’re investing in land and real estate for the business.
– You have to invest a lot of money back in the business.
– Now that they’ve made the Inc. 5000 what’s next?
– Keep pushing!
– Keep the information you learned and then add on to it.
– You need to figure out how you’ll make it the next year.

Tweetable Quotes

“If you’re not consistent with your business, you’re not going to make it.”
“Once you have the team you have to focus on training.”
“Focus on making your business one step ahead of what anyone else is doing.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
The One Thing – Book by Gary Keller

The post Episode 39: Making The Inc. 5000 appeared first on Hair Biz Radio.

Sep 04 2018

39mins

Play

Ep. 38: Building A Business with Sonja Walker

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Episode – 38 Summary:

On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah interview Sonja Walker, hairstylist and salon owner of twenty years.

Show Notes:

– How did Sonja get started in the hair industry?
– She always did hair but never thought she’d want to do it for a living.
– She always liked the fashion and edge of it.
– She went to hair school and shocked her whole family.
– What did you do when you finished hair school?
– She began to excel in hair school and started working with a well-known L.A. stylist.
– She worked in the stylist salon when she graduated from school.
– She built a clientele and started doing booth rent.
– She began working on commission and then booth rent again in her next salon.
– She went on to her own salon in Fayetteville.
– What type of homework did you do before you started your salon?
– There was no research, she knew she needed a building.
– She wishes she could have gone back and done it differently.
– She felt like the work was all for a reason just to appreciate what she’d done.
– What are some things stylists need to look out for when opening a salon?
– Your location matters and you need to look into water heater, electrical, etc.
– Make sure your building is equipped for a salon.
– Make sure your paperwork is in hand before you open a salon.
– You’ve got to be a pusher and you’ve got to love what you do.
– Where are you located now?
– She upgraded to a bigger salon, stayed there for eight years and now she’s downsized.
– She got married, had a son and she’ll be moving back up again.
– What was the difference from marketing when you began to modern marketing?
– It used to be easier because there weren’t that many salons.
– What music videos were your favorite to work on?
– The rap videos, you often got to be an extra.
– You get known for doing video sets.
– How did you get hair stylists into your salon?
– Commission is the best way to go for a salon, but booth rent is the way she went.
– Make sure you can run your salon and pay your bills with nobody but you.
– The business is to make money not put out money.
– What sets your salon apart?
– Her salon is in a great location, no worries about crime.
– You feel comfortable on the inside.
– Her prices, services, and professional atmosphere make people want to come back.
– Stick to being professional, it brings in better clientele.
– What’s one of the craziest edgy cuts you’ve done before?
– She did a big photoshoot.
– The hair was white blonde, pink and had stars at the top.
– Why do you think a lot of people in the hair industry are not business savvy?
– They’re uneducated and the money is good and quick.
– This kind of success won’t last if you don’t focus on the business.
– Did you struggle with money management when you started?
– She had her first salon at 23, so all the money she made went into living the high life.
– Since she worked with corporate women, she listened to them and learned their money responsibility.
– What’s something that you learned from your experience with the IRS?
– Make sure you have a tax accountant.
– If you use cash app or square those are paper trails and the IRS will come after you.
– You get 21 days from the IRS to get it straightened out.
– Once you get your paperwork done, you’re smooth sailing.
– Is there anything the salon has coming up?
– She’s thinking about relocating, but isn’t for sure.
– She wants to work on more sets in Atlanta.
– Where can people find you?
– Salon Rae’Chanece
– 500 Lynette Ave. West Fayetteville GA 30215
– Instagram @salonraechanece

Tweetable Quotes

“Overall, the salon business is down but there’s no stylist that should be broke.”
“Always hold onto your connections.”
“Focus on business and the money’s going to automatically come.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website

The post Ep. 38: Building A Business with Sonja Walker appeared first on Hair Biz Radio.

Aug 14 2018

45mins

Play

Ep: 37 Creating the Bouji Movement with Lisa Jennings

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Episode – 37 Summary

On this episode of Hair Biz Radio, Host Zakiyrah interviews Lisa Jennings founder of Bouji Lip Cosmetics about how she built her brand and how she got into the beauty world.

Show Notes:

– About Lisa Jennings
– She’s always been interested in the beauty world.
– She would get lip glosses at the beauty supply store, but she mixed multiple colors.
– She got sick with a blood disorder and couldn’t work – so she decided to make her own lip product.
– What were your go-to products in the beginning?
– Just lip gloss at the beginning.
– She never tried to overdo it.
– When did you first create Bouji Lip Cosmetics?
– About a year ago she started researching good vendors, etc.
– Her sister said that the name described Lisa.
– The ingredients in the product are important.
– She went from New York to Canada to L.A to find a vendor.
– Ask questions – each company has a manager, supervisor, or boss – you want to ask questions of the owner.
– You have to sample products.
– Did you start off just wanting to do a lippie?
– No, the apparel just starting coming along naturally.
– She started to get customers who didn’t wear a lip, so she expanded the products.
– What’s your go-to foundation to go with your products?
– Covergirl or MAC.
– The Bouji foundation is coming out shortly.
– What do you think about celebrities that come out with products?
– It’s the brand that makes people get behind the product.
– What are you doing to get your brand out there?
– She does a lot of vending and events.
– She does a lot of emailing and she pitches her stuff.
– Where do you want the brand to go?
– Billboards, commercials, everywhere.
– She wants to do movement walks.
– Do you take advantage of giving celebrities your products?
– She did, but she’s gotten a lot of connections and doesn’t have to do that anymore.
– What obstacles did you encounter starting your brand?
– Handling initial rejection, don’t take it personally.
– She still works her 8-5 job on top of her brand.
– What’s one of your favorite products in your line?
– Her Matte lipstick named Role Model, or Superstar.
– Talk more about building the brand.
– If you have a newer iPhone you can take some marketing pictures with it.
– You have to have a specific marketing budget.
– She does a lot with stories on social media.
– Did you get a lot of support from your family when you first started?
– When she started they thought it was just cute.
– When she started getting invited to private celebrity events they got more excited about it.
– There are always blurred lines between stranger, friend, and family support.
– Talk about what looking for labeling was like.
– You have to have something that’s catchy.
– Less is best.
– She still kind of plays with logos.
– What’s one thing that you’ve learned that you’ll always carry with you in your business?
– She thought she could do it by herself, but you really need a team.
– A team helps you create vision.
– PR and management are where Lisa put most of her money.
– How do you get someone to buy into your vision?
– People come and go.
– You have to have the mindset that business is business.
– Trusting people can be hard
– What’s one tip to get into the beauty industry.
– Just do it.
– Just try it, it doesn’t hurt to say you’ve been there.
– Find her online
– Social media: everything is @boujilipcosmetics
boujilipcosmetics.com

Tweetable Quotes

– “Not only am I creating a line, I’m creating a movement for women and girls.”
– “Everything I’m doing is meant for me.”
– “Don’t quit your job until you’re at a place to be able to quit.”
– “Use your job to fund your dreams.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
Bouji Lip Cosmetics

The post Ep: 37 Creating the Bouji Movement with Lisa Jennings appeared first on Hair Biz Radio.

Aug 07 2018

29mins

Play

Episode 36: How Private Label Extensions is Helping Others Succeed in the Hair Industry

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Episode – 36 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah and Mikey talk about new courses hitting the PLE market.

Show Notes:

– Mikey and Zakiyrah discuss why working remotely can be beneficial to your business.
– Private Label Extensions is working on their app and onboarding new clients will happen on their new system.
– Private Label Extensions created Hair University and started off doing free courses for clients.
– Zakiyrah created a Canva course and they’ve had great feedback – takes about two hours to complete.
– The Instagram course was just released.
– They’re currently working on a course about how to start your hair brand – business license, LLC, logo, etc.
– The best entity to start out with in hair is an LLC.
– A blogging course will be created soon.
– Mikey and Zakiyrah discuss their 52-week Advanced Marketing Course.
– The course is $499 and helps separate those who are and are not serious.
– There is a group who can all support one another, and drop scheduling to keep you on track.
– Private Label Extensions is building a new warehouse and distribution center as well as a studio.
– Is hair a saturated industry?
– You can have success in the hair industry, you just have to focus on your marketing and client experience.
– The Facebook group is thriving and growing, they may begin to segment it in the future.

Tweetable Quotes

Whether you can do better or not is up to you.
There are just as many people getting into the hair business as are getting out.
You can have success in the hair industry, you just have to focus on your marketing and client experience.

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website

The post Episode 36: How Private Label Extensions is Helping Others Succeed in the Hair Industry appeared first on Hair Biz Radio.

Jul 27 2018

32mins

Play

Episode 35: Valuing Myself with Neema Ali

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Episode – 35 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah and Mikey interview Neema Ali, professional makeup artist, hairstylist and founder of CAU Network and Creating New Faces.

Show Notes:

– About Neema Ali
– She doesn’t rest, God took her through a storm and now she’s back with a whole new outlook.
– In high school her parents had built her a salon in the basement.
– By 11th grade she switched schools and had a business established.
– The salon life in the 90’s wasn’t really for her.
– She started a home-based business and a mobile business.
– She wanted to be a makeup artist for a long time and spoke it into existence.
– She saw an ad in a magazine to be a media makeup artist.
– She moved to L.A. to do a program and she decided she wanted to move to L.A.
– She drove a stolen U Haul across the country to L.A.
– How did you business start in L.A.?
– She went to Vegas first and she hated her job in collections.
– She quit her job there and lived in Vegas on the weekend and work in L.A. during the week.
– She ended up going to several different award shows as a seat filler and doing gifting shows.
– She was never on the journey to work with celebrities.
– She got invited to Nelly’s party and networked all over the place meeting a lot of celebrities.
– The first set she was invited to was Soul Plane.
– Neema talks about her journey with MAC freelancing.
– From 2003-2007 she lived MAC and grew the store.
– She never had training outside of MAC.
– Neema made sure that her artists had opportunity and were taken care of.
– She likes to personality match between artists and their clients.
– How did the CAU Network start?
– CAU stands for Creative Artists Unite
– She did Skype interviews with makeup artists to see their technique.
– It’s a network community that’s here to empower and celebrate.
– Neema likes to help you manage yourself so you learn everything.
– How can you get connected with Neema?
– Instagram @CauNetwork
– CAU Network Website
– How can people register for your course and what are 2-3 things they’ll get out of it?
– Why you should be charging more and valuing yourself.
– Understanding how your makeup represents you is the type of work you’ll get.
– Learning about the business side of makeup – everything from taxes, to LLC, etc.
– Go to EventBrite – Behind the Brush
– What’s one thing you’d tell someone who’s interested in getting into the beauty or hair industry?
– Know thyself first. If you don’t know yourself, then you don’t have direction yet.
– When you know yourself it will lead you in the right direction.
– What products do you swear by?
– Right now she uses Makeup Forever and loves BoxyCharm.
– She doesn’t have a favorite makeup line.

Tweetable Quotes

Self-taught is the best teaching, it teaches you real life situations.
At the end of the day I win, because I have to be honest.
Working with me you have to have a heart, not a motive.

Resources Mentioned

CAU Network Website
Behind the Brush Course August 5th

The post Episode 35: Valuing Myself with Neema Ali appeared first on Hair Biz Radio.

Jul 19 2018

55mins

Play

Episode 34: Living My Vivid Dreams with Pennae Akpuru

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Episode – 34 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah and Chay interview Pennae Akpuru, a new author, award winning international celebrity stylist and salon owner. Her work has been featured in Ebony, Essence, Upscale and Forbes.

Show Notes:

– A little bit about Pennae.
– She’s been in the business professionally for about 35 years.
– She wanted to change lives, not the fame and glamour.
– She started assisting her mother in the salon and then got her own clientele at 11 years old.
– Her families were all entrepreneurs and they stressed that importance to her.
– She got her license when she graduated from high school.
– She wanted to hustle and also be in business.
– What is your favorite technique you learned outside of school?
– Customer service.
– School brings out your gift.
– Financial wisdom and emotional support is also important.
– What are some things that helped you stay on track with your “changing people’s lives” mentality.
– Understanding that the character of people was changing when they were in her chair.
– Keeping God first is important and the styling was like a canvas.
– When you transitioned from a kitchen beautician from a salon owner, what marketing did you do?
– She made sure that she was the walking billboard.
– She kept her makeup and hair together.
– People in television inspired her.
– Did you ever have a moment where you thought you were too young?
– No, she cared about her appearance early because she dealt with abuse early.
– She knew what she wanted to do and made moves through the madness.
– What were some of the obstacles you had to endure to get a salon at 19?
– She wasn’t great in school with reading, comprehension, she didn’t have business savvy.
– The biggest obstacle she had was not understanding business.
– She was doing 15-25 clients a day with three assistants.
– She was hard-headed and thought character didn’t matter.
– She had a lot of money, but she didn’t do the right things with it.
– What was the transition period of moving to Atlanta and opening another salon?
– Her personal life was a lot of darkness.
– She doesn’t remember being a virgin, she lived in poverty.
– The hair industry was her safe haven.
– Her father abandoned them and she was the only girl among brothers.
– She ended up being a crack addict, and homeless walking around with her hair bag.
– Talk about having a vision and dream to keep you grounded.
– The dream is, who is behind the curtains making people glamorous?
– These dreams came to her at 5.
– When she was attacked, bullied, and abused, the power of the dream let her know that the pain was temporary.
– She’s been journaling her whole life.
– She believed in her dream and God so much that she knew that one day she would be behind the curtain.
– Your dreams speak to you, you’ve just got to believe it.
– The main thing is to write it down.
– Every day do something toward your goals and dreams.
– Psalm 37:4 – Delight yourself in me and I will give you the desires of your heart.
– You have to be the person He’s calling you to be.
– What were some things you learned about maintaining a salon when you were 19?
– Greeting your clients and make sure you have a good environment.
– Decorating and make sure the rooms were amazing.
– She had to build relationships with the client.
– A salon is a place where people should feel safe and amazing.
– Understand that teamwork really does make the dream work.
– Can you remember a favorite project?
– Ruby Dee – she was an actress that she looked up to.
– Steve Harvey
– Barry White – her godfather.
– Tell us about your book.
– She wrote her truth to help other women like God has helped her.
– This book is everything to her.
– What was the process like, writing our book?
– Her co-writer helped pull her story out.
– The hardest thing was the book opening up some wounds and she didn’t want to hurt anybody.
– She wanted to make sure that the reader was going to leave transformed.
– She was introduced to therapy at a young age.
– She is a firm believer of counseling.
– Stay on your path and don’t look to the left or to the right.

Actionable tips:

– Seek counsel with people in the business.
– Know exactly what you want and write it down.
– Change your circle, seek wisdom and guidance.

Tweetable Quotes

Your dreams speak to you, you’ve just got to believe it.
Sometimes your gift can cripple you.
I hid behind my gift and my pain for a long time.
Stop looking like you’re together, and be together for real.

Resources Mentioned

Living Past Your Pain to Live Your Dreams– book by Pennae

The post Episode 34: Living My Vivid Dreams with Pennae Akpuru appeared first on Hair Biz Radio.

Jul 17 2018

51mins

Play

Episode 33: Marketing with AJ Joiner

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Episode – 33 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah interviews AJ Joiner, a growth hacker, marketer, digital strategist, and author.

Show Notes:

– How did AJ become who he is today?
– He’s just a country kid from small-town Louisiana.
– Went to Southern University.
– Visited Atlanta in 1994 and decided he needed to move there one day.
– He applied for jobs in several cities but knew he’d move to Atlanta.
– His original degree was in computer information systems, but he went back to school for broadcast.
– How did you get into digital marketing?
– He knew what was going on in digital really early.
– He had an e-newsletter back in 1996.
– He had a restaurant owner who asked him to host and event after reading his emails.
– How important is an email list now?
– Having an email list is owning the race course.
– Social media is interaction, email is transaction.
– What is one easy thing you can do to get started in the digital world?
– Innovation is just a way of life.
– Choose the platform where your people are and double down on that platform.
– It’s important to have empathy on social media.
– Find people in the groups that you want to be and engage with them.
– If you want a shortcut, do some paid advertising.
– There’s less than 1% conversion on cold traffic.
– If you have an email list, you can upload that into Facebook and put yourself in front of them.
– Then build a lookalike audience based on your email list.
– What are some of the industries you’ve worked with?
– He hasn’t niched down so it’s been everything.
– The strategy is pretty vanilla, but the application is different based on industry.
– You need to know the different facets of your product.
– Take a piece of paper pointing out problems and how your product solves those problems.
– Who are some people you looked to when you got into the marketing industry?
– Russell Brunson
– Tony Robbins
– Learning to listen and add value.
– How do you feel about spending 3% of your annual income on professional growth and development?
– He listens to three books a month.
– One on personal development, one is industry specific, one is aspirational or fiction.
– He’s always listening for things that might help his clients.
– This is also relationship building.
– What are some trends you’ve noticed from 2017-2018?
– Gary Vee has become a pop-culture icon, but live video is still relevant.
– Voice control on home devices like Google Home or Alexa is becoming important.
– You want to dive in at the beginning, you don’t want to pivot after everyone already has.
– People want to know how to set themselves apart in the hair industry because it seems saturated.
– It’s not always about differentiation, it’s about owning a segment.
– You have to have other product or service offerings to go along with it.
– You need to create things that are specific to your niche.
– You have to understand what people’s problems are.
– What are your thoughts on influencer marketing?
– It’s smart and it can be better than paying for ads.
– You want to build relationships with people who have built trust.
– How do you build that “know, like, and trust?”
– It’s about being authentic and real.
– One of the fastest ways is to create drama or conflict.
– You can create faux or faceless content.
– The more controversial you can be on a regular basis without being fake, the more people will be attracted to you.
– What’s one of the biggest mistakes you think entrepreneurs, or business owners make when it comes to their digital strategies.
– People want instant gratification.
– You have to understand that it takes time and that failure is part of the process.
– Entrepreneurship seems to glamorous, but it takes a lot of work and patience.
– It’s hard financially, emotionally, and psychologically.
– Social media has a lot to do with the comparison game and messes with you.
– What’s a pet peeve with new clients?
– People who tell him they already know how to do things when they’re not doing it.
– Trying to circumvent the process.
– Taking yourself out of your comfort zone is where the real growth is.
– Lack of wanting to grow on your own.
– How do you make it so you don’t have any “fluff” in what you do?
– Ignore other people’s fluff.
– Unfollow people who post negative things.
– Try to educate your clients.
– Talk about the Joiner Method you created.
– It’s about becoming an expert in everything you do.
– It’s about taking the knowledge that you have and turning it into different revenue streams.
– How important do you think blogging is right now?
– It’s just another layer of content.
– People still read blogs to learn, it’s on the free part of it, the bottom tier of the growth circle.
– Podcasts are also in the free category.
– On the next level you have paid content, meetups and events.
– The next tier is paying to go to weekend retreats and deep dive workshops.
– At the top is high end coaching and high-end programs.
– What are the first two things you should do when you get started with your hair business?
– What are some of the shortcuts you can take that other people have already done?
– Go to other groups and see what other people are doing.
– It’s the secret that other people know that propel them to the top.
– Do research first before telling people to buy your stuff.
– You might be able to find a shortcut if you wait a little bit.
– Look at the top titles in your niche and create a spreadsheet.
– Go to BuzzSumo and find the top blogs in any industry in the last year.
– Only invest in yourself when you’ve done the work.
– What’s one book you would suggest on marketing?
– Before he talks about marketing, he talks about mindset.
– You need to know this isn’t an overnight process.
– The Success Principles by Jack Canfield is a great book to read first.
– The $100 Startup by Chris Guillebeau
– Choose Yourself by James Altucher
– What are you working on now and how can people get involved?
– He’s working on a book right now – Cartwheels in my Head: A Fun and Effective Way to Get People from Maybe to Yes Please.
– Understanding what people want and providing it to them.

– Available courses:

– A bookwriting bootcamp.
– A webinar bootcamp and speechwriting class.
– Follow him @ajjoiner on instagram.

Tweetable Quotes

– “Social media is interaction, email is transaction.”
– “Find your platform and own it.”
– “The more open you are, the more you can connect.”
– “Don’t spend money, YouTube has everything you want for free.”

Resources Mentioned

AJ’s Website
America’s Top Secret Recipes book by Todd Wilbur
BuzzSumo
The Success Principles book by Jack Canfield
The $100 Startup book by Chris Guillebeau
Choose Yourself book by James Altucher

The post Episode 33: Marketing with AJ Joiner appeared first on Hair Biz Radio.

Jun 27 2018

59mins

Play

Episode 32: Becoming Day Byrd

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Episode – 32 Summary:

On this episode of Hair Biz Radio, Hosts Zakiyrah and Mikey interview Day Byrd, makeup artist, creative director, and instructor in the beauty industry.

Show Notes:

How did you get started in the industry?
She went to a performance art high school.
The job she chose to support her acting was makeup.
She loved making people feel beautiful.
Her mother sold Mary Kay and she would play in it.
She was in love with Janet Jackson and wanted to do whatever she did.
After school her friends started getting signed and asking her to do their headshots and makeup.
Talk to us about the experience of not going to cosmetology school.
She comes from a cosmetology background.
Every time she tried to go to school she got called to go on tours and do wardrobe.
What are some things that were self-taught?
It used to be a small industry so you could work under people if you had passion.
Her passion and hunger are what attracted people to her.
How did you begin branding yourself?
She went to do makeup at Lennox and at that time they were starting a color company in Victoria’s Secret.
She chose the name Day and it just stuck.
Lesson one was figuring out who she wanted to be.
It took her a while to create a portfolio.
She had a mentor who was a costume designer.
You have to sell the package just by having people look at you.
Did building your brand help you with building your clientele?
Being an entrepreneur is one of the greatest spiritual walks you’ll ever have.
Her slogan was that makeup is her ministry.
Makeup is even more personal than hair because you’re face to face.
What are some tough times that almost made you give up?
It’s happening to her now – she got married and had a child.
A lot of women are her clients but men hired her.
When she got married a lot of the men disappeared.
It’s important to have your core crew of people who help fight with you.
You never make money alone.
The best money opportunities were when she had a group of people who all referred to one another.
You learn other ways of making money so you can give yourself time to revamp.
So many people are caught up in what’s happening that they don’t dig deep.
What are some of your favorite products?
Natural products –
Yogurt and turmeric and turmeric and vaseline are great brighteners.
She loves grapeseed oil, it’s the best moisturizer you can use.
Makeup products-
A lot of Laura Mercier – really good for TV.
Fenty for photoshoots – it’s a little heavier.
How long have you been creative directing, when did you start and what are you working on now?
She’s been doing it from the beginning and likes it better than makeup.
A lot of people don’t understand the chemistry of products.
She and her husband are starting a company called The Byrd House Group.
She wants to help people jump up a notch with what she’s learned from big brands.
What have been some of your biggest, proudest projects you’ve worked on as a creative director or makeup artists.
She’s worked with over 60 different celebrities.
She worked with Nicki Minaj.
It was fun, like walking pop-art.
How have you had to change your marketing strategy over the years?
She wasn’t really on social media working with Nicki Minaj.
Facebook is her core business, but Instagram gets her business too.
You have to know what helps you grow and what’s just a check.
What’s something that sets your courses apart?
They’re 1-1.
She’s trained a lot of makeup artists.
She wants you to understand chemistry and that makeup changes on different individuals.
Where to find her online.
@Muadaybyrd on socialmedia
daybyrd2015@gmail.com email
Daybyrd.com
The business –
When you’re charging people you need to know what the service is for.
She charges according to what the face is worth.
What’s too low of a price for full face makeup?
Nothing’s too low, it depends on what you’re getting.
It depends on the cost of the product.
If you could leave one tip, what would it be?
Find your best you and know you have something to offer.

Tweetable Quotes

“You have to be a walking billboard for your product or service.”
“Being an entrepreneur is one of the greatest spiritual walks you’ll ever have.”
“You never make money alone.”

Resources Mentioned

Day Byrd’s website

The post Episode 32: Becoming Day Byrd appeared first on Hair Biz Radio.

Jun 19 2018

42mins

Play

Episode 31: All About Private Label Extensions

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Episode – 31 Summary:

On this episode of Hair Biz Radio, Hosts Zakiyrah and Mikey talk about how they got started in the hair industry and what Private Label Extensions has going on.

Show Notes:

– How did Mikey and his business partner get into hair?
– His business partner’s girlfriend would go and drop a ton of money at the salon.
– They knew that someone was making a lot of money.
– They looked into selling online and came up with the idea for networking marketing for hair.
– They were going to call it Luxury Hair Direct.
– The multi-level marketing model made it so people spend more time recruiting than selling.
– Talk about the business.
– Who did most of the work on the business?
– Mikey did most of the work.
– He was still working in real estate.
– It’s hard to find good people.
– Zakiyrah did a hair shoot with Luxury Hair Direct before she came to work there.
– In 2016 they came up with the idea for Private Label Extensions.
– The business began to take off.
– Dropship Bundles was born shortly after.
– In 2017 they shut down the Luxury Hair Direct model.
– If you make the barrier to entry too cheap or free with MLM, you have no investment.
– In April 2016 Mikey went full-time into the hair business.
– If you’re thinking about customizing your packaging for your hair brand, look into the custom silk bags.
– There was a lot of grinding to get where they are today.
– What Private Label is doing now.
– Just revamped the Private Label Extensions
– Just revamped Dropship Bundles
– Launched Free Business Tools
– They have terms and conditions.
– They have a new tool for labels in Canva.
– Launched their Facebook group
– Gave away six laptops to aspiring entrepreneurs.
– They gave away hair for prom and bundles in the group.
– They gave away silk bags, logos, and bonnets.
– The blog is ramping up and they’ve added to their team.
– What’s coming up?
– More free tools to help with the hair and lash businesses.
– More styles of hair, more natural hair.
– More motivation for people in the hair business and proper guidance on how to get it done.
– New studio is coming.
– Building the YouTube team.

Tweetable Quotes

“Sometimes you need someone to show you what’s possible.”
“In a startup you have to go through the ups and the downs together.”
“Years four, five, and six in your business is a really important time to stay focused and grow.”

Resources Mentioned

Private Label Extensions

The post Episode 31: All About Private Label Extensions appeared first on Hair Biz Radio.

Jun 13 2018

50mins

Play

Episode 30: Finding My Way In Fashion with Julian Lark

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Episode – 30 Summary:

On this episode of Hair Biz Radio, Hosts Zakiyrah and Chay interview Julian Lark, fashion expert, celebrity wardrobe stylist, founder of Revel by JL and founder of Kontrol Magazine.

Show Notes:

Who is Julian and what got you started?
He’s a small town boy who used to design since he was little.
He used to create little fashion books and decided after high school to become a fashion designer.
Graduated from American Intercontinental University Buckhead.
What makes a stylist?
You have to be trained, read the magazines, know designers and live in the lifestyle.
Fashion for Julian is strategic.
You need a lot of energy.
What was your journey after college?
He waited tables and didn’t jump right into the industry.
He sat down and decided to create a magazine.
It’s not necessary to have a diploma to enter the industry.
What was your strategy for building relationships?
It’s about loving what you do.
You’re not going to get paid right away, you’ll do a lot of things for free.
Use relationships to ask as many questions as you can.
What was it like starting your magazine?
It was a learning process.
He didn’t know what he was doing when he started out.
He’s constantly learning and paying attention.
He emailed nearly every showroom he had researched to try to get in.
He’s been told no several times, but he continues to reach out.
How did Kontrol Magazine help you catapult in the fashion industry?
It’s been the biggest part of his success.
He told people they couldn’t shoot with the magazine unless he styled them.
Being genuine with people is part of what got him where he is.
The photography is what sets Kontrol Magazine apart.
What was your thought going into launching Revel by JL makeup?
They started with lipsticks and moved into shadow, stains, etc.
He did the magazine for 4-5 years before doing the magazine.
Anytime a celebrity comes in to shoot with Kontrol he uses Revel makeup.
What was one of your favorite spreads for Kontrol, or one that you loved?
Shoot with LaToya Luckett and Antoinette Robertson
Talk to us about the clothing piece of Revel?
Fashion is his number one love.
He launched online and then opened up a physical boutique in midtown.
They launched both guy and girl prints.
Everything in the store is under $100.
He handpicks everything he wants in the store.
What are two things that have stuck with you throughout the process?
Take your time, it will happen when you’re ready.
What are the dangers of expanding before you’re ready?
You don’t understand what you’re getting into.
Sometimes you have to stop and see yourself for who you are.
Remember that you can’t take everybody with you.
You have to look past family and friends and focus on who you’re working for.
How did the Lark Report come about?
Earlier this year he brought people together who he wanted to work with.
He wanted everyone to help each other build their brands.
This group of people helped him launch the Lark Report.
What’s the one thing that sets you apart in fashion?
He pays attention to details and who his client is.
He takes time to look at what people have done and elevate them to the next level.
What was your experience like going to New York fashion week?
He got into the show as an editor and wardrobe artist.
He wrote about the show and took pictures.
He got to see what’s coming as a stylist.
What was the “aha” moment you had that allowed you to grow?
He learned how to take constructive criticism.
What is your biggest client pet peeve?
Clients who want to shop on their own.
When women don’t wear underwear.
Who’s your favorite fashion designer?
High end – Dolce and Gabbana and Alexander McQueen
Kontrol is how he gets people to trust him.
Is there anything new that you’re working on?
They’re taking Kontrol in a new direction.
He’s working on a fashion planner.
Launching Seat at the Table Brunch.
Where do you see everything five years from now?
Kontrol – still putting out great content.
Julian – Speak on more panels and take Revel to the next level.
What’s one piece of advice you can give someone who wants to be in your shoes?
Find your mentor, take them to coffee.
Be honest and transparent.
Always be willing to learn.

Tweetable Quotes

-“Before you can become who you’re supposed to be, you have to do the work.”
-“Being an entrepreneur comes with a lot of sacrifice.”
-“If you don’t love what you do, it’s not the industry for you.”
-“Be willing to eat your truth.”

Resources Mentioned

@julianlark
@kontrolmag
@revelbyjl
Julian’s Website

The post Episode 30: Finding My Way In Fashion with Julian Lark appeared first on Hair Biz Radio.

Jun 07 2018

50mins

Play

Episode 29: Going Natural with Nene Couture

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Episode – 29 Summary:

On this episode of Hair Biz Radio, Hosts Zakiyrah and Chay interview Nene Couture, the founder of Healthy Hair Gang in Atlanta,GA.

Show Notes:

– About Nene Couture
– She’s been doing hair professionally for over 15 years.
– She owned her own salon for 10 years in Macon, Georgia.
– She moved to Atlanta and started over from scratch.
– What propelled Nene to make a change?
– She was never fully satisfied, always looking to change.
– She was changing things in her salon but it wasn’t the place, it was her.
– What was your support system like in Macon?
– Her family and friends have always been very supportive of everything she’s done.
– She commuted from Macon to Atlanta for two years.
– It was hard to close her salon in Macon because she felt she was letting down her clients.
– Tell us about the route you took to becoming a stylist.
– She started working at a salon as an assistant in high school.
– Her clientele grew so much she could no longer assist.
– After college she did an apprenticeship under a licensed stylist.
– That’s how she got her license.
– She would not recommend the route of not going to school to become a stylist.
– Do you think seeing your parents growing a business helped spur you on?
– She was a born and bred entrepreneur.
– Sometimes looking at how society does things stunts our way of thinking.
– What was the transition like from owning a salon to being in a suite?
– The salon she worked in Atlanta was commission.
– She didn’t mind having a boss and wanted to learn
– Her salon previously was a booth-rent eight station salon.
– This is her first time being in a suite because she’s not ready to jump into the salon ownership world.
– She likes the intimacy of the suite environment.
– How are you learning how to be more business minded in the hair industry?
– You have to take the time to do the work.
– She does three administrative days a week.
– How did you build your clientele and brand?
– The first few years were trial and error.
– She decided to focus on her giftings and love of natural hair.
– What’s your passion behind healthy hair?
– When potential clients came in, she started realizing how damaged their hair was.
– You shouldn’t do something to your hair at the expense of your natural hair.
– Talk to us about the Healthy Hair Gang products.
– It’s been a journey and the process has taken about 8 months.
– Now the products are bigger than her and she needs a team.
– How do you know when someone needs repair hair growth serum or if they need to see a professional for more extensive health?
– Nene can only look with her eyes, but if someone needs to look at the follicle, she refers them out.
– Not all dermatologists know what they’re doing.
– When did a lot of your clients start going natural and what was your journey?
– She would start making her clients wait for relaxer.
– This happened before she moved to Atlanta.
– Tell us about the textured press method.
– She had one client who loved this method of hairstyle and Nene just gave it a name.
– Do you think videos and pictures have made a big impact on your brand?
– We live in the age where people want to see, no matter what type of industry.
– She’s just now getting reacquainted with Facebook, it seemed too personal for her.
– Facebook and Instagram are pay to play now.
– What pet peeves do you have with your clients?
– Touching your hair while i’m doing your hair.
– Not trusting.
– When someone isn’t honest about previous color, because color is chemistry.
– If a client with damaged hair comes to you, how do you tell them to manage their hair?
– If they can commit to every two weeks, that gives them a chance to see a difference.
– She tells her clients to commit to no tension and using units.
– Let’s go over the products.
– Moisturizing shampoo
– Maintenance conditioner
– The Serum
– Final piece of advice
– Take time to grow your business and figure out how to get things done.
– Preparation is everything.

Tweetable Quotes

You have to know better so you can do better.
– We don’t teach our kids enough about money and finances.
– Choose your niche and build off of that.

Resources Mentioned

-Instagram and Facebook @Nenecouturehair
-Instagram and Facebook @HealthyHairGang

The post Episode 29: Going Natural with Nene Couture appeared first on Hair Biz Radio.

Jun 05 2018

54mins

Play

Episode 28: Going Natural with Jazmine Jackson

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Episode – 28 Summary:

During the 28th episode of Hair Biz Radio, Zakiyrah and Chay interview Jazmine Jackson of global beauty brand Empress Dream Doll.

Show Notes:

– How did Jazmine get into beauty?
– She’s been into hair for over 20 years.
– Her mom couldn’t afford to send her to the salon, so she learned how to do it herself.
– Her hair is natural.
– What was the transition from using relaxers to going natural?
– She used to press her hair out to get the relaxed look without a relaxer.
– What was the mindset from wanting to be a nurse to being a beauty brand.
– She wanted to help women with self-esteem, and the beauty industry has been a good outlet.
– What are some of the things you look for in a good cosmetology school.
– Name and reputation.
– Aveda was the Ivy League of cosmetology schools for her.
– Paul Mitchell was her other choice.
– What were some of the things you were self-taught that you didn’t learn in hair school.
– She had a culture shock in hair school.
– She already knew how to braid and do a quick weave.
– She learned how to use a round brush and do layering.
– Jasmine has a wig line, talk to us about the techniques you use when you do your wigs.
– She does full-lace wigs and custom handmade wigs.
– She has a unique way she does it because of the cap she uses.
– Where did you start right out of hair school?
– She had a client who got her in with her celebrity stylist.
– She went to a salon after this.
– What were the tips from your first job you’ve taken with you?
– Speed.
– Tell us about your hair product line.
– She used to put a raw egg in her hair, she had a friend who was a chemist who helped her create her Eggcellent hair care line.
– She launched Spectacular Weave Wash in 2017.
– Eggcellent is 98% naturally derived.
– What was the driving force behind your Egg Custard edge control?
– She wanted to be the one-stop shop for hair care.
– When she does edge control, she goes behind it with black gel.
– For someone who is looking to get into the beauty industry, what’s one tip to get started?
– Get a good mentor.
– Talk about how Gems with Jaz was born.
– She became a board-certified performance coach.
– She was raised in the church and wanted to know how to maintain her integrity while delivering the word.
– What’s coming up new?
– Her products have a more uniform look.
– She’s doing a revamp to the company that’s relaunching on June 15th.
– Talk to us about biotin.
– It’s a good hair, skin, and nails vitamin.
– You have to take it consistently.
– Give us one general tip.
– Stay grounded and keep your circle small and tight.

3 Key Points

– You need to learn to do one thing a million ways.
– Get a good mentor, but then pour back into them.
– Stay grounded and keep your circle small and tight.

Tweetable Quotes

“Hair school was a culture shock, I didn’t learn how to braid or quick weave there.”
– “Stay grounded and keep your circle small and tight.”
– “Focus on one or you’re leaving money on the table.”

Resources Mentioned

Instagram: @msjazminejackson
Instagram: @empressdreamdoll

The post Episode 28: Going Natural with Jazmine Jackson appeared first on Hair Biz Radio.

May 31 2018

33mins

Play

Episode 27: From Universal to Showtime with Demetrius McNeal

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Episode–27 Summary

During the 27th episode of Hair Biz Radio, Zakiyrah and Mikey interview Demetrius McNeal, aka Showtime a premier fashion and hair photographer in Atlanta.

Show Notes

– What’s going on in Showtime’s world, what made you want to get into the photography industry?
– He was a front gate photographer at Universal Studios.
– When he stopped doing photography at Universal, he started dabbling on his own.
– What did you learn at Universal that you took into your photography?
– He got the eye for photography.
– Clients mostly want perfection today.
– What equipment are you working with now?
– His original camera was a T3I with a 1.4 lens.
– He uses a Mark III camera right now.
– He uses Mac everything.
– He just started doing video.
– When you book clients for a shoot, what’s the proper etiquette that you want your clients to come to a shoot to get the best experience.
– Starting Monday, he’s no longer letting clients control the whole set
– For a client who’s coming to you with a new hair business, what does the process of getting a shoot done?
– Besides newborn and weddings hair is the most expensive type of shoot.
– One photo takes three hours to retouch.
– You have to find a budget, and it has to be realistic – don’t be in a rush.
– He does a contract agreement for everything.
– If you’re in a rush, you have to have the budget to pay a rush fee.
– What is your recommendation for someone who’s looking to do a hair website and they don’t have the budget to shoot every single style of hair.
– He does websites too, so he’s a one-stop shop.
– They should shoot their traditional, regular stuff and anything that’s catchy.
– Don’t try to go over the top.
– Editing takes a long time, don’t expect 24-hour turnaround for images.
– What do you use to perfect your craft?
– YouTube
– Editing DVD classes
– He creates his own instructional DVD’s.
– Where can people find your editing DVD’s?
Thenextlevelimages.com
– What else do you have coming up?
– He’s going to slow down on photography.
– Beauty, fashion, hair, weddings
– He started his own record label.
– He may relocate to L.A.
– Social media: @nextlevelimages1
– What’s one tip that you would give to someone’s who’s interested in getting into the fashion and beauty photography business.
– Don’t get in for the wrong reason.
– Be in it for the craft.
– Watch YouTube

3 Key Points

– Be sure to have the budget, you don’t want discount hair pictures.
– Be open to the photographer’s creative direction, you don’t know what will look best.
– If you want to get into the business you need to educate yourself.

Tweetable Quotes

You can never know enough when it comes to photography.
Most clients want perfection today.
If someone tells you they can shoot hair for $500, run!

Resources Mentioned

thenextlevelimages – Demetrius’ website

The post Episode 27: From Universal to Showtime with Demetrius McNeal appeared first on Hair Biz Radio.

May 29 2018

28mins

Play

Episode 26: Becoming a Curly Hair Expert with Soyini Thwaites

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Episode – 26 Summary:

During the 24th episode of Hair Biz Radio, Zakiyrah and Mikey interview Soyini, owner of Salon Soy, curly hair expert, mother of three, business owner and salon owner.

Show Notes:

– Soyini’s background:
– When she was getting ready to go to school, her mom pushed her in the direction of cosmetology school.
– She was thankful that her mother recognized her gift.
– What was your experience in cosmetology school?
– She started wearing her hair curly back then, before it was popular.
– The focus was taking curly hair and making it straight.
– It’s a different time, people are embracing their curly hair.
– What was the change that allowed women to embrace their curls?
– In the 70’s women wore curly hair, then they felt they needed to conform for the workplace.
– Women got fed up with hiding their natural hair and damaging it.
– The products have changed and gotten better.
– The mainstream probably didn’t know that many people of color have curly hair.
– It’s less about ethnicity and more about the texture of the hair.
– Talk to us about some of the techniques that you picked up outside of cosmetology school.
– That’s mostly everything.
– Cosmetology taught her theory, basic hair theory.
– When she got into the salon she got product knowledge, cuts, colors, etc.
– She’s worked in all kinds of salons, multi-cultural.
– How did your experience prepare you for owning your own salon?
– It prepared her for dealing with different clientele.
– She can cut anyone’s hair.
– You can’t just watch YouTube, you need to go to cosmetology school.
– Use YouTube for inspiration.
– What was the transition like going from someone else’s salon to building your own?
– She started in 2008 when the market was crashing.
– She took away a lot of policy, commission vs. booth rent.
– She wanted consistency across the board.
– She wanted the clients to have the same experience across the board.
– Times have changed, a lot of people want ownership of their time, setting their own hours.
– What was your reasoning behind closing down the salon and doing the suite?
– The stress, the salon used to be her second home.
– How do you keep balance when you have kids and a business?
– Exercise
– Write out your schedule and delegate work.
– Get other people on-board to help you.
– You can’t do anything without your health.
– She’s at the Salon Lofts in Decatur
– What do you tell a client who doesn’t know how to manage her curl pattern?
– You have to find out what that means to her, will she only wear her hair curly or go back and forth?
– She doesn’t subscribe to the different curl texture pattern labeling.
– What are some of your favorite products for someone who wants to embrace their curls?
– She asks what the goal is with their hair, what do you see in your head?
– Each day your curls are going to change.
– She prefers to use water-based products – mousses and foams.
– What about curl training?
– Heat changes your curl structure.
– You should probably stay away from heat, use certain techniques and products.
– You should give a product 3-6 months for your hair to acclimate.
– What styles do you love?
– Working with different fashion colors, neons.
– She doesn’t push people to keep their natural hair if they don’t want to.
– What advice do you give to people who want to start their own salon?
– Take your time, do your research.
– You can’t do everything.
– Find her @salonsoy

3 Key Points

– Natural styles have changed because partially because hair products have greatly improved.
– Most techniques are learned outside of cosmetology school, but school is still necessary.
– You can’t do everything yourself, build your salon army.

Tweetable Quotes

– “Stop trying to take everyone as a stylist, niche yourself out.
– “There may never be a balance, something’s going to shift.
– “I don’t push people to keep their natural hair if they don’t want to.

Resources Mentioned

Salon Soy Website
Headspace App – meditation app

The post Episode 26: Becoming a Curly Hair Expert with Soyini Thwaites appeared first on Hair Biz Radio.

May 02 2018

41mins

Play

Episode 25: True Beauty Comes From Within with Sandye Lomax

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Episode – 25 Summary:

During the 25th episode of Hair Biz Radio, Zakiyrah and Mikey interview Sandye Lomax of the Beauty Fetish, professional makeup artist, certified eyelash extension expert and educator and licensed hair stylist.

Show Notes:

– How did Sandye get started?
– She had long legs growing up so she started modeling to make her legs work for her.
– Started working for the state of Maryland as a disability specialist because of her brother with epilepsy.
– In her mid-thirties she realized that her passion was making people look and feel good.
– What brought Sandye to Atlanta?
– She had a cousin who lived there and thought she’d like it.
– She came, stayed and built the brand.
– What was the process of choosing a cosmetology school?
– She needed to find a school where she could still travel and grow.
– She did it according to hours.
– What are some self-taught techniques?
– She learned a lot by sitting in the chair.
– She watched how the hairstylists cut for the Paul Mitchell shows she was in.
– The business part of what she does was self-taught.
– What are some of the things that happened when you started your business that felt like you messed it up.
– She used to think you needed to make a certain amount of money before getting an accountant.
– Trying to figure out if it should be an LLC.
– Keep your business and personal card separate.
– They talk about Beauty Fetish, Sandye’s studio in midtown.
– In cosmetology, it’s all about location.
– Mary J. Blige helped her come up with the name beauty fetish.
– What is the process of getting your business started?
– Her studio is a suite, you have to get what works for you.
– She doesn’t have to pay water and lights, most of the time she does bridal hair.
– How are you balancing entrepreneurship?
– She’s still learning, it’s an ongoing battle.
– She’s learning to put herself first and to say no.
– A lot of people, especially new business owners don’t take health as seriously as they should.
– Take time to recharge and get creative again.
– Talk about the difference between lashes?
– Her clientele has moved from celebrities to the everyday woman and cancer survivors.
– You have to learn who can get what type of lashes.
– Lashes start at like a 7 or 8 and go up to an 18 which is very long.
– Sandye customizes lashes for everyone.
– With hybrid lashes you can mix the mink with the synthetic and create a great look.
– How long will individual lashes work for people?
– Our lashes have the same cycle of growth as our hair.
– Don’t be alarmed if you’re getting a full set of lashes and you see one shed tomorrow.
– For some, around 4-5 weeks you’ll be going past the touchup range and into another full set.
– Sandye talks about her training and teaching others in the art of lashes.
– You don’t just come in and learn lashes, there’s so much more too it.
– You have to know what kind of lash to put on a lash.
– You need to learn care, sanitation, anatomy of the eye, etc.
– You can’t just practice on a mannequin, you have to practice on a human.
– What is the experience you’ll get at The Beauty Fetish when you walk in the door?
– It’s a pleasant, secured, private environment.
– It’s warm and inviting in a comfortable environment.
– She has a phone that’s strictly for business, and finding a balance is challenging.
– Sandye talks about the Beauty Fetish Show.
– She wanted to create a platform where people can tell their stories.
– People share their testimonies and stories on the show, but in the end they talk about beauty.
– What’s one of your favorite products you can’t live without?
– A rose lip balm at Sephora.
– Rihanna’s Fenty line, the lip-gloss.
– Lashes – You feel like you can just put on lip balm and go.
– Aveeno cleansing pads.
– Drinking water
– She now sees the difference in her skin.
– Engraved eyeliner by MAC
– What is one tip for someone looking to get into the beauty industry?
– Planning – find out what is going to set you apart from the rest.

3 Key Points

– The training and the tools matter when it comes to lashes.
– Finding balance between life and business and making that clear to clients is challenging, but possible.
– You have to find out what makes you and your brand different – you have to learn the business side.

Tweetable Quotes

“My mantra is true beauty starts within.”
“A lot of pressure comes from owning a salon, it’s constant work.”
“When your body says slow down, you need to learn to slow down.”
“The average person isn’t wearing 100% mink lashes.”

Resources Mentioned

Beauty Fetish Website

The post Episode 25: True Beauty Comes From Within with Sandye Lomax appeared first on Hair Biz Radio.

Apr 26 2018

58mins

Play

Episode 24: Building my Business on Brows with Pallena Foreman

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Episode 24 Summary:

During the 24th episode of Hair Biz Radio, Zakiyrah and Mikey interview Pallena Foreman, owner of Brow Bar ATL to talk about everything beauty.

Show Notes:

– Pallena grew up in the beauty industry and her father was a barber.
– At the age of 16, Pallena started doing makeup because a woman at her church was a celebrity makeup artist.
– Pallena learned makeup on Youtube and then went to cosmetology school to gain a firm foundation.
– When you have a vision, write it down and make it plain.
– When she quit her job, her parents turned their guest room into a studio for her.
– July 8th, 2017 was the grand opening of Brow Bar ATL in Jonesboro, Georgia.
– Pallena discusses what she looks for in the people who she employs.
– Pallena provides some tips for building a clientele base.
– Client follow-up is important, Pallena discusses her methods for keeping in touch when the initial service is over.
– Check out Pallena’s 1-1 makeup classes to learn how to do your own makeup.
– When you’re consistent in your work and get to know people, the success will come.
– Don’t upcharge celebrities, they won’t be back.
– Pallena discusses the products she uses and recommends.
– The first steps you need to take to start your business.

3 Key Points

– Employ the right people who already have a clientele base.
– Be consistent in your work and the success will come.
– Write down your business idea and get it registered, then go from there.

Tweetable Quotes

“Entrepreneurship is an emotional rollercoaster, especially when it’s your baby.”
“You never know who’s in the room and you are your own walking billboard.”
“Your card is your key into the door, if your face is on your card they’ll remember you.”

Resources Mentioned

Bookbrowbaratl.as.mePallena’s site
Find Pallena on Instagram @BROWBARATL
Contact Pallena at browbaratl@gmail.com

The post Episode 24: Building my Business on Brows with Pallena Foreman appeared first on Hair Biz Radio.

Apr 26 2018

41mins

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Episode 23: Nick Nelson of Pressed Natural Hair Care Salon

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Episode 23 Summary

During the 23rd episode of Hair Biz Radio, Zakiyrah and Mikey have an intriguing interview with Nick Nelson, celeb hair handler, and owner of Pressed Natural Hair Care Salon, specializing in hair extensions and natural hair.

Nick shares how he went from leaving college and losing his job to starting his own hair salon.

Show Notes:

● Hair Biz Radio plans to expand to two episodes per week in the future.
● Nick Nelson decided to do hair the day he dropped out of college.
● Nick enrolled in Pro Way Hair School for hair after quitting college and losing his job.
● Princess Palace was where he had a part-time job in 2002 doing braids for people like the members of Outkast.
● NSEY voted one of the best Black hair salons in the nation, is another salon Nick worked at as a stylist.
● LLC, business license, and salon license processes were things Nick had to learn on the business side.
● Nick started his first salon with his partners and then opened his own which was Pressed Natural Hair Care Salon.
● Some of the obstacles to opening his own salon included money to invest, spending $30-40,000 to start Pressed Natural Hair Care Salon.
● Sometimes landlords will give you an allowance to upgrade the space for your salon.
● If you work with a contractor, make sure you have: the finish date a week or two before opening, have a contract, and a clause that each day it isn’t finished will carry a fine of $100.
● Don’t expect instant gratification.
● People are usually loyal to salons—not individual stylists.
● Nick is working on a hair care product line, a mobile salon truck with three chairs, and working towards movie sets.

3 Key Points:

1. Nick Nelson spent $30-40,000 to set up Pressed Natural Hair Care Salon.
2. When working with a contractor you need to have: the finish date a week or two before opening, have a contract, and a clause that each day it isn’t finished will carry a fine of $100.
3. Customers are usually loyal to salons—not individual stylists.

Tweetable Quotes:

– “The day I dropped out of college, I was like, yeah, I’m going to do hair from now on.” – Nick Nelson
“I will never let anyone be in control of my finances and how I live my life again.” – Nick Nelson.
“Be patient.” – Nick Nelson

Resources Mentioned:

@NikkRokksHair – Instagram for Nick Nelson
● Website – Pressed Natural Hair Care Salon website.

The post Episode 23: Nick Nelson of Pressed Natural Hair Care Salon appeared first on Hair Biz Radio.

Apr 06 2018

27mins

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Very informative

By flutterbydiva - Mar 09 2019
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Great Podcast! Very informative as always! KEYS TO SUCCESS!! Thanks again Mikey & Zakiyrah!😉

New comer

By Trezzie10! - Mar 08 2019
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Looking forward to learning new things?