TikTok’s Missing Attribution - E194
A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.
12 May 2022
NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising
It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of “psychological warfare.”
5 May 2022
Programmatic’s Carbon Footprint And Elon’s Twitter
Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.
27 Apr 2022
Surveillance Advertising - E191
As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order to level up.
21 Apr 2022
Most Popular Podcasts
Concentrated CTV Supply - E190
WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.
14 Apr 2022
Who Will Run The W3C? - E189
The Privacy Sandbox proposals are moving forward in an organization whose governance is in the air and leadership is disengaged. We unpack what’s going on at the W3C with working group member and IAB Tech Lab advisor Alex Cone. He also weighs in on what went wrong with FloC.
7 Apr 2022
Retail Media Rundown And Nielsen’s Buyer - E188
Retail media is reaching the C-suite, with advertising (and first-party data projects) coming up in retailer earnings. Then, we talk about the $16 billion deal to buy Nielsen.
31 Mar 2022
BuzzFeed’s First Earnings (OMG) And The DL On Google’s ESP - E187
We analyze the WTF moments from BuzzFeed’s first earnings report – including the negative effect of Facebook’s audience declines. Plus: We dive into Google Ad Manager’s acronym soup and share an audio TL;DR on Google’s publisher-focused signals, including PPIDs and ESPs.
24 Mar 2022
Cutting Out The IP Address - E186
Google Analytics is removing the IP address from its global product. We get into the data privacy whys, as well as what Google Analytics is building in its place, in this week’s episode. Also: The EARN IT act and how American Express overhauled its attribution model in anticipation of loss of signal.
17 Mar 2022
Ukrainian Ad Tech’s Fight Against Misinformation - E185
When the time comes to take up arms, the best weapons – or tools – are the ones you’re most familiar with. And in Ukraine, advertising is becoming a weapon of choice wielded against misinformation, explains MGID CEO Sergey Denisenko. He joins the podcast from western Ukraine to report on the situation, and how the ad community can help. Also in this episode: Black creators weigh in on equitable (and not so equitable) payment for influencers.
9 Mar 2022