Cover image of The Big Story
(19)
Business
News
Tech News

The Big Story

Updated 4 days ago

Business
News
Tech News
Read more

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

Read more

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

iTunes Ratings

19 Ratings
Average Ratings
17
1
0
0
1

Probably the best Ad Tech podcast

By Alex@L - Mar 27 2019
Read more
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.

iTunes Ratings

19 Ratings
Average Ratings
17
1
0
0
1

Probably the best Ad Tech podcast

By Alex@L - Mar 27 2019
Read more
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.
Cover image of The Big Story

The Big Story

Latest release on Feb 20, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 4 days ago

Rank #1: Snap Judgements And A Broken Oath - E10

Podcast cover
Read more

The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google.

Sep 13 2018

30mins

Play

Rank #2: Chrome's Cookie Carnage - E77

Podcast cover
Read more

Chrome's going to end third-party cookies within two years. We have a lot to talk about. Special guest, Beeswax CEO Ari Paparo, helps us sort through the mess.

Jan 16 2020

31mins

Play

Rank #3: Layser Sights - E52

Podcast cover
Read more

News Corp.'s Stephanie Layser makes a guest appearance to dig into the explosive column she wrote about Google's Unified Pricing rule changes, and the effect they might have on the publisher community.

Jul 17 2019

30mins

Play

Rank #4: It's A Dataxu Out There! - E66

Podcast cover
Read more

The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?

Oct 24 2019

30mins

Play

Rank #5: The A To Z On Amazon - E6

Podcast cover
Read more

In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.

Aug 16 2018

30mins

Play

Rank #6: The Data Deluge At CES - E25

Podcast cover
Read more

This week on “The Big Story,” the AdExchanger team previews CES, from Google’s attempt to push its Assistant into more products and more homes to Apple’s attempt to establish itself as a bastion of consumer privacy – a claim that, let’s face it, might have some problems.

Jan 09 2019

25mins

Play

Rank #7: Targeting Targeted - E57

Podcast cover
Read more

This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable advertising.

Aug 22 2019

30mins

Play

Rank #8: Data Plus Math Plus ACR Plus Regulation - E49

Podcast cover
Read more

Data Plus Math acquired by LiveRamp! ACR data from smart TVs in play! The regulatory environment! Add them all up and you get... The Big Story podcast.

Jun 27 2019

31mins

Play

Rank #9: Google-Fu - E42

Podcast cover
Read more

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

May 08 2019

26mins

Play

Rank #10: Fall Into Festival Season - E12

Podcast cover
Read more

Join the AdExchanger team as we get you up to speed on AT&T and Salesforce – and how data is changing the game for both giants.

Sep 27 2018

29mins

Play

Rank #11: The Cookie Rumbles - E59

Podcast cover
Read more

Cookies: Can’t live with ‘em, can’t live without ‘em. Well, depends on who you ask, and the experts disagree. This week, we go headlong into the heated debate on the value of cookie tracking, and take a look at the super-sized media budgets of Big Tech platforms.

Sep 05 2019

24mins

Play

Rank #12: Agencies And The Supply Side - E36

Podcast cover
Read more

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Mar 28 2019

26mins

Play

Rank #13: The Fire That Burns Brightest - E54

Podcast cover
Read more

This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust investigations into Facebook. But what's the difference? Finally, we look at the rise and fall and perhaps rise again of the ad tech startup Ad/Fin.

Aug 01 2019

35mins

Play

Rank #14: The Great Ad Tech Reformation - E60

Podcast cover
Read more

After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?

Sep 12 2019

30mins

Play

Rank #15: The Pod-Cannes - E48

Podcast cover
Read more

What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of Creativity, which, in recent years, has seemed more like a tech showcase.

Jun 20 2019

24mins

Play

Rank #16: TikTok TikTok, Down Go The Cookies - E69

Podcast cover
Read more

The cookie countdown has everyone confused. How will it actually affect the ad industry? No one can agree, and everyone has an agenda. Also, we look at TikTok's late mover advantage.

Nov 14 2019

34mins

Play

Rank #17: Oracle And Google Roll With The Punches - E62

Podcast cover
Read more

Oracle restructures Oracle Data Cloud, laying off between 10%-15% of staffers. Google restructures its ad business units, and DoubleClick vets are no longer in charge of the display business. What's going on, and what do these two transformations have in common?

Sep 26 2019

34mins

Play

Rank #18: This Episode Brought To You By The Letters CES And PMP - E26

Podcast cover
Read more

On “The Big Story” this week, the team stirs some alphabet soup.

Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty altar of the Consumer Electronics Gods, the AdExchanger editors return to dish on developments within the giant cluster. 

In a few words: It’s all iterative.

Jan 16 2019

26mins

Play

Rank #19: Google’s On First - E34

Podcast cover
Read more

This week, on “The Big Story,” the AdExchanger team describes why Google found it necessary to move to a first-price auction setup in the first place, and parses through some of the predictions around what will happen afterward.

Mar 14 2019

20mins

Play

Rank #20: Blood In The Water - E29

Podcast cover
Read more

This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.

Feb 07 2019

29mins

Play