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Business
Education

Digital Marketing Radio

Updated about 19 hours ago

Business
Education
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Digital Marketing Radio with David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of internet business today.

Read more

Digital Marketing Radio with David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of internet business today.

iTunes Ratings

25 Ratings
Average Ratings
25
0
0
0
0

Awesome show, highly recommend!

By J. Barshop - Nov 21 2018
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David and his phenomenal guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank. Highly recommend listening and subscribing to Digital Marketing Radio if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Extremely sharp content!

By KrankIt14 - Feb 17 2017
Read more
David is sharp in his presentation and content. His guests are fabulous and he gets the most out of them....and sticks with what will benefit the listener. Thanks

iTunes Ratings

25 Ratings
Average Ratings
25
0
0
0
0

Awesome show, highly recommend!

By J. Barshop - Nov 21 2018
Read more
David and his phenomenal guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank. Highly recommend listening and subscribing to Digital Marketing Radio if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Extremely sharp content!

By KrankIt14 - Feb 17 2017
Read more
David is sharp in his presentation and content. His guests are fabulous and he gets the most out of them....and sticks with what will benefit the listener. Thanks

Listen to:

Cover image of Digital Marketing Radio

Digital Marketing Radio

Updated about 19 hours ago

Read more

Digital Marketing Radio with David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of internet business today.

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

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Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.]
On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including:

Why Facebook advertising?
What’s your second favourite online advertising network after Facebook?
Can you talk me through how you go setting up a new campaign on Facebook?
How do you target who sees the ad?
What’s a great call to action?
Are Facebook ads getting more expensive?
What are the unique skills required for Facebook advertising compared with other paid networks?
Why do people fail at Facebook ads?
What’s in development - what’s the future of Facebook ads?

[Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Workplace [Facebook internal management tool]

Google Docs [Online docs]

DaPulse [Task management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
General discussion around chatbots
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Too many founders think by selecting a niche to nail at the beginning, they're limiting their business, when really when selecting a niche to nail at the beginning, they're setting their business up for future success. So a couple of ways to look at that - the first is like a video game. I think that startups are like a video game, and you have to pass each level concurrently to set you up for the next level... pick a small niche to nail at the beginning and trust that that is going to lead to bigger things down the road.

Aug 28 2017

43mins

Play

How to improve your email response rate – GARRETT MEHRGUTH | DMR #207

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Today I'm joined by a man who is the CEO of  a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.]
On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including:

Are most companies doing email outreach wrong?
Why is reply rate so important?
What are the ways that businesses can improve reply rate?
What are the biggest things that you’ve learned by testing?
How do you recommend building an email list of prospects?
Should B2B businesses use a VA to help with their email campaigns?
Do you think that email is likely to change much over the coming few years?
Should businesses be concerned about SPAM legislation?
What software and systems do you recommend?

[Tweet ""People judge the quality of your SEO by the quality of your brand." @gmehrguth f/ @DirectiveAgency"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Slack [Team communication]

SEMRush [Search marketing software]

Screaming Frog [Website SEO crawler]

Buzzstream [Research and manage influencers]
What software don't you use, but you've heard good things about, and you've intended to try at soe point in the near future?
Engagio [Account based automation and sales]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Start thinking about market share when you do search marketing. What that means is there are 4 paid ads above the fold. What that means is that you're often below the fold if you're just doing SEO. If you think about it this way... there's 100% market share opportunity. Paid search on average has a 3% to 5% click-through rate. The number 1 spot might have an 18% click-through rate for SEO. Let's assume that you have the number 1 spot for SEO and the number 1 spot for paid search. You're still only capturing 20% to 25% of the market. What I highly recommend to everyone out there is to identify your most profitable keywords at the lowest part of your buying funnel and then take market share by seeing what other sites are ranking for those keywords and figure out how to take advantage of the full 100% of the marketplace.

May 08 2017

34mins

Play

Video Advertising on Facebook – MATT JOHNSON | DMR #202

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Today I'm joined by someone who over the past year has grown a 4-man video marketing agency form part-time to full-time and beyond. He's based out of SouthEast Massachusetts - welcome to DMR, Matt Johnson (@mobiusms on Twitter). [You can find Matt over at MobiusMediaSolutions.com.]
On this episode of Digital Marketing Radio we discuss video advertising on Facebook, with topics including:

Why video marketing?
Why Facebook rather than YouTube for video marketing?
What type of video is working best at the moment?
How many videos do you produce for each advertising campaign?
Would you have a typical funnel for a client?
What typically might you have on a 'thank-you' page?
Should you include text and subtitles on every video that you produce?
How do you drill down to target a very specific Facebook audience?
What is the minimum level of budget that you should be looking at for advertising on Facebook?

[Tweet ""You can't trump execution and consistency." @mobiusms #Entrepreneurship"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Final Cut Pro [Video editing software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Click Funnels [Customer funnels]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Execution. For me, I don't consider myself to be an entrepreneur. I'm an individual who never thought that I'd be in the place that I'm at right now. And I'm blessed to be surrounded by 3 other guys that do have the entrepreneurial spirit. For me, what I've really realised is that the difference between people whoa re successful, and people that aren't (successful) comes down quite simply to execution, and that's it. That's what it really came down to for me. You can't trump execution and consistency.

Apr 03 2017

30mins

Play

How to use Video to Share your Company’s Story – ERIC HINSON | DMR #205

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Today I'm joined by a man who just wasn’t satisfied with the way that agencies and B2B brands were doing video... so he founded his own company, specialising in custom videos that help clients capture attention, motivate action, and drive more sales. Welcome to DMR, Eric Hinson. [You can find Eric over at Explainify.com.]
[Note: As per Eric's kind offer, listeners can get 2 free chapters of Eric's book here.]
On this episode of Digital Marketing Radio we discuss how to use video to share your company's story, with topics including:

Should every company be using video?
Why should a company use video to tell its own story?
Is it essential for every business to tell its own story on its website?
What are the some of the key elements to producing a successful video?
How do you measure the value of a video?
How do you use video as part of a funnel strategy to drive more leads and sales?
Do you think companies should be producing their own videos in-house?
If a business did wish to produce their own videos, how should they typically get started with the project?

[Tweet ""Entrepreneurship is a game of inches and not yards" @erichinson f/ @explainify #entrepreneurship"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Adobe Suite [Creative software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Drip [Marketing automation software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
It's about showing up for work, executing every day. I think of work as a game of inches, not yards. I'm pretty tired of these entrepreneurs - you see them retargeting us all the time on Facebook - hustle, hustle, hustle. Work hard. Chase this ego. That's just not what I'm about. I don't want to listen to those guys. I think that if you execute everyday. If you show up, remembering that entrepreneurship is a game of inches and not yards, you're setting your mind up for a better shot.

Apr 24 2017

28mins

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The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

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Today I'm joined by a man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years. He is the author of ‘Buy Now’, and his next book is due out soon. Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.]
On this episode of Digital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including:

Is building a great brand an integral part to building a great business?
Can you not just build a business by offering a great service without worrying too much about your brand?
How would you define what a brand is?
Can you give me some examples of brands you consider to be great - and why you consider them to be great?
I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand - so what are they?
Which key to building a great brand is most important?
What is the biggest mistakes that businesses tend to make when trying to build a brand?

[Tweet ""If you're #marketing a product, spend a lot of time thinking about your #USP" @CesariIgnite"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Infusionsoft [Lead & customer management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Skubana [Inventory management for e-commerce]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If you're marketing a product, spend a lot of time thinking about your unique selling proposition - what makes you unique in the marketplace. Because if you're able to do that, the rest of your marketing will be easier and you'll stand out from your competitors and help drive more traffic and more sales to whatever you're doing.

Aug 21 2017

40mins

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What does being data-driven really mean? – SAM RUCHLEWICZ | DMR #213

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Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.]
On this episode of Digital Marketing Radio we discuss what being data-driven really means, with topics including:

I hear the term “data-driven” a lot. And sometimes I think that it’s quicker and more effective to just follow your gut. Is that wrong?
What does being data-driven mean to you?
Does every marketer need to be data-driven or is this only relevant for certain marketers?
You also talk about an “economic value model for digital marketing” - what does that mean and why should companies use that approach?
You also talk about “increasing alignment” - what do you mean by that?
What kind of mistakes do marketers make when they are trying to be data-driven?
Does being data-driven not sometimes put an overemphasis on last click?
What are your thoughts on attribution and measuring the impact of marketing activities that are much more difficult to measure?
What changes in technology are likely to make the biggest difference in the world of data-driven marketing over the next couple of years?

[Tweet ""Go through and analyse your data, understanding the paths to conversion" @SamRuchlewicz #DataDriven"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Analytics [Website visitor analytics]

Tableau [[Data synthesis]

Hootsuite [Social media management]

Watson by IBM [AI platform for business]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
SEMrush [Organic search success management]

Netra [Social analytics]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Start with your goals. Come up with the not only the final conversion that you want someone to do, but everything that proceeds it. Go through and analyse your data, understanding the paths to conversion, what the key markers are that are likely to indicate success and then assigning values to each of them. Because without that, none of these other great technologies work the way that you want them to. But if you understand your business model, and you understand the steps that lead to conversion, a world of possibilities are open to you - and you can really have a lot of success.

Jul 03 2017

33mins

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Is it possible to humanize chatbots? – PETER LISOSKIE | DMR #217

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Today I'm joined by a proud geek who runs a business incubator and hangs out with neuroscientists. He works with clients to customize the personality of chatbots to help articulate the essence of their brand. Welcome to DMR, Peter Lisoskie. [You can find Peter over at SlapshotStudio.com/Chatbots.]
On this episode of Digital Marketing Radio we discuss whether it is possible to humanize chatbots, with topics including:

You say that chatbots will soon replace traditional websites, search, and apps - replace seems a strong word - is that really the case?
Why are Chatbots going to be so popular?
How exactly do you define what a chatbots is?
What businesses are successfully using chatbots at the moment?
Are chatbots right for any business?
Are there any common mistakes that you see businesses making with chatbots?
Is it more appropriate to sit and wait to see what other businesses are doing with chatbots or get stuck in straight away?
What are the first few steps to get started?

[Tweet ""I'm just letting people know that it is a good time to get in on #chatbots now." @chatbotnation"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Redbooth [Project planning software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Evernote [Digital note taking]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
There have been times in our life where 'I wish we would have bought that house, I wish I would have invested in Netflix, I wish we would have started to email when it first came out'. I'm just letting people know that it is a good time to get in on chatbots now. Do not wait to be in the mainstream.

Jul 31 2017

33mins

Play

How has Pay-Per-Click Advertising Changed Through The Years? – JIM BANKS | DMR #206

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I'm joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.]
On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including:

Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today?
Have there been gradual changes since then, or can you pinpoint particular key events since then that have radically changed the way that paid advertising is done?
What are the most common paid advertising mistakes that you see businesses making today?z
For Pay-Per-Click Advertising today, if you could choose one platform other that Google to advertise on, what would it be?
Are there any other platforms where the cost is quite low for the opportunity today?
You travel a lot speaking at conferences. Why do you do that and what do you get out of it?

[Tweet ""No one paid channel works in isolation." @jimbanks #OnlineAdvertising"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Hubspot [Marketing automation software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Xero [Accounting software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
No one paid channel works in isolation. You can't just do Facebook on its own. You can't do AdWords on its own. You can't do Bing on its own. You need to join the dots between them because people move around. We use a lot of remarketing, and people will start a journey on Facebook, then go to Google, then back to Facebook, then onto Bing and so on. we just need to make sure that we're always there.

May 01 2017

36mins

Play

How to use customer data in digital campaign planning – SCOTT DUBOIS | DMR #211

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Today I'm joined by a man who helps clients with their challenges in advertising, software design, and business process management. He describes himself as a Technologist, Speaker, Sushi Connoisseur, and a Travel Hacker. Welcome to DMR, Scott Dubois. [You can find Scott over at Pidalia.]
On this episode of Digital Marketing Radio we discuss how to use customer data in digital campaign planning, with topics including:

How do you use customer data in digital campaign planning?
What data do you use?
Are you talking about on ads, or on landing pages, or on both?
Do you use customer data in all your campaigns?
What type of data do you use?
Do you use data from third parties as well as a customer’s own data?
Do you use customer data to decide on when to run a campaign?
Do you amend campaigns after they’re launched or do you tend to stick with things once they’re published?
Are you a fan of being reactive or proactive with your advertising?

[Tweet ""Don't try to be all things to all people." says @ScottDubois from @pidalia"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Slack [Team communication]

Bear [Note-taking app]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Something I learned very early-on is... don't try to be all things to all people. You're going to be a much better subject matter expert if you get very good at the space that you play in. It's not to say that you shy away from things, but just understanding your business, not trying to be all things to all people is a good takeaway that has served me well.

Jun 05 2017

28mins

Play

Digital Marketing in the Healthcare Industry – KYRA HAGAN | DMR #209

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Today I'm joined by someone who for nearly 2 decades has helped lead cutting-edge sales and marketing strategies in the healthcare industry. She’s the senior VP and general manager of marketing and communications at Influence Health - welcome to DMR, Kyra Hagan.

[Here's the whitepaper that Kyra mentioned during the discussion]
On this episode of Digital Marketing Radio we discuss digital marketing in the healthcare industry, with topics including:

Is digital marketing in the healthcare industry very different to digital marketing in other industries?
What digital marketing strategies are you currently focusing on?
What kinds of marketing challenges do you have particular to the healthcare industry?
What does an effective marketing department look like in the healthcare industry?
Why is healthcare behind at digital marketing?
What do marketers in the healthcare industry need to do better in the future?
Can the clever use of marketing technology actually help patients?
One thing that you mentioned before the interview was the phrase “the age of healthcare consumerism” - what does that mean?

[Tweet ""Focus on the quality of digital consumer experience you provide" @HIT_Mktg_Maven f/ @InfluenceHlth"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Marketing automation platform
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
On Demand [Account-based marketing software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
The way that consumers make decisions about healthcare has changed in some pretty profound ways and it has changed permanently. It is undeniable. Organisations have got to have a plan. And that plan is going to require multiple stakeholders in an organisation to come together. It's bigger than marketing - you need your clinical team involved, you need your security team involved, you need IT support for some of these technologies, you need to evaluate and implement. Build a cross-functional team in health systems that's focused on one thing - and that's the quality of digital consumer experience you provide.

May 22 2017

30mins

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How to Sell on Amazon – CASEY GAUSS | DMR #210

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Today I'm joined by a man who’s leveraged his passions for tech, learning, and helping others to launch and grow a company that now employs more than 20 people, helping his customers grow thousands of different Amazon businesses. Welcome to DMR, Casey Gauss. [You can find Casey over at Viral-Launch.com.]
On this episode of Digital Marketing Radio we discuss how to sell on Amazon, with topics including:

Why is Amazon the platform that you chose to focus on?
What kind of products sell really well on Amazon?
What’s the difference between a successful Amazon seller and an unsuccessful one?
What are the most important elements to think of before you launch your products?
What about traffic driving? What are some of the most effective ways to drive high-converting traffic to an Amazon listing?
Is it possible to build a list and maintain a relationship with your customers?
What can digital marketers learn from selling on Amazon and apply to other platforms?

[Tweet ""Be willing to delay gratification." @CaseyGauss #LifeTips"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Gmail, Google, YouTube [Google suite]

Glip [Team messaging - competitor to Slack]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
CoSchedule [Marketing calendar]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Be willing to delay gratification. So many of my friends from High School just went off and started working those jobs where they're making $15 or $15 per hour because it sounded very good instead of going the college route and doing something better for themselves. It hurts to see. Had they just delayed that gratification four more years, I think they would have been a lot happier and been able to contribute to society a lot more. The same is true in my business. There's definitely routes that we could take that would be more profitable  right now, but wouldn't have nearly the same long-term.

May 29 2017

26mins

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Marketing Attribution for the Real World – RUSSELL McATHY | DMR #216

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Today I'm joined by a man who following 10 years working for brand, agency and consultancy data-led positions is now building a marketing attribution platform, helping brands to truly understand how customers interact with their business - online and offline. Welcome to DMR, Russell McAthy. [You can find Russell over at Cubed.ai.]
On this episode of Digital Marketing Radio we discuss marketing attribution, with topics including:

I first heard of marketing attribution about 5 years ago - and it really seemed like something that would radicalise insight. But it doesn't really seem to have had a massive impact to-date. Is that fair or am I missing something?
How would you define marketing attribution?
How important is it?
What are the challenges that have stopped its rapid rise in popularity?
Should every business be building a bespoke model or are their off-the-shelf models that can be really effective?
Dropping back to data in general, what are the fundamentals that most businesses should have in place to get the most out of their existing data that’s easily available?
Is it reasonable to expect a general digital marketer to be analysing data or is this more of a specialist job?
And what about the future? What are some data sources that most businesses aren’t using at the moment, but will need to be incorporating into their insight in the future?

[Tweet ""Move away from top & bottom of funnel to middle of the funnel" @therustybear #MarketingFunnel"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Todoist [To-do lists]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Evernote [Digital note-taking]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
How do brands get into the attribution mindset? I wrote about the middle of the funnel. I genuinely think that if we move away from focusing on the bottom of the funnel and the top of the funnel - the 2 things that brands do. They do the bottom of the funnel to convert and the top of the funnel to drive brand awareness. With a psychological shift in the business to say 'who is not going to convert in the business today but will convert in the next month' - that's the middle of funnel. If businesses can start to understand that by using micro-conversions on their website, setting up their analytics better so they can understand what people are doing when they come to the website and don't convert - brands will be able to move their investment to those types of people. And because of the shape of the funnel there is a lot of people there. If you start to invest in that area there is going to be a massive increase in incremental value over a long period of time, but it is that change in the psychology of the organisation to say that they are willing to take a risk on those people that will convert in weeks to come.

Jul 24 2017

30mins

Play

How do you foster creativity? – RANJITH KUMARAN | DMR #204

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Today I'm joined by a man who’s returned to the company he co-founded, to lead it into a future based around creative collaboration. He’s the Chief Executive Officer at Hightail. Welcome to DMR, Ranjith Kumaran.
On this episode of Digital Marketing Radio we discuss how to foster creativity, with topics including:

Do you think that creatives tend to be protective of their creativity?
Is it possible to develop creativity, or it it more of a natural instinct?
What is the most common path to becoming a professional creative nowadays - is it still a good ideal to get a university qualification?
What are the some of the most important skills to learn as a creative in 2017?
Is it possible to be a great creative and highly technical at the same time?
If you’re managing a group of creatives, how do you provide feedback and foster greater creativity?
Given the plethora of content marketing, how do creatives come up with something unique today?
How do you encourage a creative team to be more collaborative?

[Tweet ""Your #ContentPipeline is a strategic asset" says @ranjithkumaran from @HightailHQ"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Balsamiq [Mock-up new concepts]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Intercom [Communicate with your customers from your website]

Crazy Egg's new website recording solution [Live visitor analysis]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Your content pipeline is a strategic asset. Start thinking about the content you create as vital to your marketing success. Get better at that. The best teams right now are looking to solve this with better tools and processes.

Apr 17 2017

23mins

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Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

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Today I'm joined by a man who helps thousands of businesses improve their creativity through a flat-rate graphic design service. Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMRDesignPickle.com.]
On this episode of Digital Marketing Radio we discuss growth hacking an online graphic design business, with topics including:

Why offer a graphic design service for a fixed monthly fee?
Was there any other business model that you considered? How did you end up with this model?
You grew the business from zero to over a million dollars in 16 months - what do you attribute that success to?
How much of a part did growth hacking play?
What does growth hacking mean to you?
What aspects of growth hacking proved most successful?
What precisely about what you did made it a success?
Have you changed anything about your growth hacking strategies over the past year to make them even more successful?

[Tweet ""Make sure you're charging enough!" @russperry @designpickle #EntrepreneurTips"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Zapier [API integrator]

SaneBox [Personal email management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
vMix [Live video streaming software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Make sure you're charging enough. Make sure that whatever you're doing, you're making enough money to pay yourself as well as to reinvest that extra money into marketing and sales and growth. This is what I didn't do for eight-and-a-half years at my agency. I only made enough to pay mostly other people, not necessarily even me, and there was nothing left over. And we've done the opposite [at Design Pickle] as everyone gets paid a fair amount, the clients get to pay us a fair amount, and then we have money left over to grow our business which has been very powerful.

Aug 14 2017

37mins

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Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218

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Today I'm joined by a man who claims he's seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.]
On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including:

Why quizzes?
Why do businesses like to use them?
Why are quizzes better than other forms of lead capture?
What are some of the better practises for creating a quiz?
What’s the best length of a quiz?
Does this change if more people using their mobile device to participate in the quiz?
Is it best to offer incentives for people to complete a quiz?
What are some of the mistakes that businesses make when creating a quiz?
What are some of the first steps for businesses to get started?

[Tweet ""Everything starts and ends with a connection between 2 people." @JHaynam @tryinteract #Marketing"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Close.io [Sales CRM]

Trello [Priority management]

WordPress [Blogging platform]

Photoshop & Canva [Graphic creation]

Google Calendar [Diary management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Piktochart [Infographic creator]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I think that everything starts and ends with a connection between 2 people. Whether it's a business and a customer or a business and a partner - whatever it is - everything needs to come down to some sort of connection. And those connections can not necessarily be rushed or forced or anything like that. And with marketing a lot of the time we try to force things by blasting out more and more messages - but I think at the end of the day there's a lot more value to putting in the time, putting in the work and actually taking the time to care about whoever it is you are connecting with, whether it's through a quiz and figuring out who they are before you get on the phone, or it's when you are making a call to somebody and you take the time to figure out what their interests are before you hop on the call. Whatever that is I think that its very valuable to establish those connections, and continue establishing those connections. And that's a universal thing that works literally any business.

Aug 07 2017

32mins

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LinkedIn Lead Generation – JIMENA CORTES | DMR #212

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Today I'm joined by a marketing consultant who specialises in LinkedIn lead generation She’s a published author, international speaker and and entrepreneur... welcome to DMR, Jimena Cortes. [You can find Jimena over at JimenaCortes.com.]
On this episode of Digital Marketing Radio we discuss LinkedIn lead generation, with topics including:

Why for you is LinkedIn the place to be?
When you’re advising clients on how to generate leads from LinkedIn, are we talking about any industry? Or does it just work best for certain types of businesses? And is this through advertising on LinkedIn? Or building personal connections on LinkedIn?
What would be an example of a success story to demonstrate what you’re talking about?
What are some of the mistakes that you see people making on LinkedIn?
When you connect with someone on LinkedIn you can download their contact details - are you a fan of taking conversations off LinkedIn?
A year ago Microsoft decided to buy LinkedIn. I haven’t seen any significant change since then. How do you think this might impact LinkedIn in the future?
While you’re embracing LinkedIn, I don’t think that you’re on Twitter, is that right?
When it comes to being social on the web do you advise people to stick to one or two networks?

[Tweet ""Always be focused on growing your network, providing value to them." Jimena Cortes #LinkedIn"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Basecamp [Project management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Everwebinar [Automated webinar software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Think about the people that can take you from where you are to where you want to be. Figure out ways to get those people into your network. For me, the way I've done that has been LinkedIn. Maybe you want to join an association, but if you can find them on LinkedIn that's the easiest way to go. There's always somebody who can help you get to the next thing, so figure out what that is and always be focused on growing your network, providing value to them. But also having people in place that you can turn to today or maybe a few years down the line.

Jun 26 2017

26mins

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Why is the world of marketing changing so quickly? – SAM MALLIKARJUNAN | DMR #214

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Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.]
On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including:

When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies?
What aspect of marketing is changing the most rapidly and why?
What kind of marketing traits do you tens to see between the most successful businesses nowadays?
How should marketers and digital entrepreneurs keep up with the changes?
How can you protect your business from being disrupted in this fast changing environment?
When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities?
Do you think that marketers need to be generalists or specialists?
Is it still a good idea for a small business to try to appeal to a global audience nowadays or does being locally focused allow you to build a stronger buyer persona?

[Tweet ""Comfort kills. Be the disruption you want to see in the world." @Mallikarjunan @hubspot"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Slack [Team communication]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Snapchat [Social sharing]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Comfort kills. Be the disruption you want to see in the world. If you were going to beat your company, how would you do it? If you were going to deliver more value for your customers, how would you do it? It's a hard, emotional business strategic decision to say that "I am going to kill my own model, or test against my own model". And frankly it required courage. But even though you've survived 100 years, you may not survive the next 10 if you don't stay focused on that.

Jul 10 2017

34mins

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Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

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Today I'm joined by the first woman to sell machine-shop tools in the USA - and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.]
On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including:

What aspects of that do you think many businesses are struggling with at the moment?
Why do you think that is?
What can we do better as businesses to pay more attention to the customer buying process?
What can marketers do better to provide buyers with what they’re looking for?
Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process?
What are your thoughts on how sales and marketing can do to work more effectively together?
How has the customer buying process changes over the past few years and how is this likely to further change over the coming few years?

[Tweet ""You can't sell to people you don't know. Guessing is guaranteed failure." @KristinZhivago #Selling"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Teamwork.com [Project management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Salesforce [If you have a programmer in your back pocket!]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You can't sell to people you don't know. Really know your customer as well as you know your best friend or your family. Any guessing is fatal. It's so expensive. It's guaranteed failure. Guessing is guaranteed failure.

Sep 04 2017

32mins

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Hacking Outbound Sales at Marketing Agencies – FATIMA ZAIDI | DMR #215

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Today I'm joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi.
On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including:

Many marketers switch off when they hear the word ‘sales’. Is that a bad thing to do?
What does hacking outbound sales mean?
How different is that to conventional sales?
What are some of the effective sales strategies for marketing agencies at the moment?
What makes you a success compared with other people trying to do the same thing?
How do you measure your success?
What do you think stops others from being successful at the moment?
Tying it back to marketers and salespeople, what can they do to work more effectively together?

[Tweet ""Don't just market other companies. Also focus on #marketing your own." @zaidiafatima @88_agency"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Nimble [CRM]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Hubspot [CRM / Marketing automation]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
[If you're agency marketer] Don't just market other companies. Also focus on marketing your own. Whether that's through SEO, whether that's through paid media, ads, internal campaigns, events, partnerships. Find a way to personally brand yourself and your company. Always get on people's radars in creative ways.

Jul 17 2017

23mins

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Site Speed in a Mobile-First World – PETE CAMPBELL | DMR #201

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Welcome to the third in a 3-part series of Digital Marketing Radio episodes, recorded live at the Search London Meetup – a special episode sequence, helping to celebrate reaching the milestone of 200 episodes of Digital Marketing Radio.
In this, episode 201, we hear the talk given by Pete Campbell from Kaizen - 'Why Brands Need to Focus on Site Speed in a Mobile-First World'.

In this episode Pete talks about things like:

New developments in speed technology
What a slow site costs you
Results from a big site speed study, looking at the top 700 e-commerce sites in the UK
And most importantly – how to make your site a whole lot faster

Let me know your thoughts on this episode format! Do you want to hear more, do you want to hear less of this type of episode?

Tweet me @DavidBain to tell me your views.

Next episode we’re going to be back to the regular format with the return of the ‘this or that round’ and all that jazz. :)

Mar 31 2017

31mins

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DMR Update and Bonus Episode – Guy Kawasaki Interview

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I shared an announcement with you a few months ago that I’d be publishing 10 new episodes of Digital Marketing Radio this year. Now that is still coming soon, but with a little twist. But I’ll share the twist with you in a few weeks’ time!
In the meantime, there’s something else that I’ve been working on...

You may well know that in the past I’ve also published a podcast called Business Book of The Month. Well, that podcast is making a bit of a comeback.

In the past few weeks I’ve recorded 2 great interviews with former Chief Evangelist for Apple, Guy Kawasaki and bestselling author, Ryan Levesque.

What I’m going to do is share the whole interview with Guy Kawasaki with in this episode too, and if you like this, and you want to listen to the Ryan Levesque interview, which will be published in June, you’ll need to subscribe for free to the Business Book of the Month podcast in your favourite podcatcher. :)

May 15 2019

27mins

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ANNOUNCEMENT: “Digital Marketing in 2019” livestream series

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This is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details!
The whole livestream event will be available for you to watch online for free –
you can get the full details via the Facebook Messenger app.

To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience!

So what exactly is “Digital Marketing in 2019”?

You may remember me having over 100 digital marketers on a livestream a couple of years ago.

This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO.

There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December.

120 of the world’s leading digital marketers are taking part – including  - to read some of the list…

Larry Kim, Aleyda Solis, Joel Comm, Purna Virji, Marcus Sheridan, Amy Landino, Andrew and Pete, Andrea Vahl, Mike King and Rebekah Radice - all sharing sharing their number 1, actionable digital marketing tip for 2019. However, to be honest with you I feel bad about just mentioning a few names! There are so many knowledgeable digital marketers that are going to take part, you do not want to miss a minute of it!

Check out the intro video and get the details via Facebook Messenger over at
DigitalMarketingRadio.com.

I really hope that you can watch at least one of livestreams - it’s going to be phenomenal!

Nov 17 2018

3mins

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Are These the Top 10 EVER Digital Marketing Radio episodes? | DMR #225

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I’ve been hosting DMR for more than 3 years now. And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT - this could be the last episode!
There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities - and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR.

It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn't return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things.

Of course I’ll still be be keeping busy online - if you’re a professional marketer or a podcaster, please add me to your LinkedIn network - I’ve got the /DavidBain profile. Of course you can always follow me on Twitter @DavidBain.

But, I don’t want to leave with a murmur - I want to highlight some of the outstanding content that my previous Digital Marketing Radio guests have already shared. And I’d like to encourage you to browse the back catalogue of episodes too.

So on this, episode 225, and possibly the final episode, I’d like to highlight 10 previously published episodes that jump out at me as being particularly special.

In order of publication - from oldest to most recent - here are the 10 episodes - for different reasons - that stood out for me.

DMR #16: Amy Schmittauer – What does great video content marketing look like in 2014?
What is word of mouth marketing? – SAUL COLT | DMR #70
Social Signals SEO – LUKASZ ZELEZNY | DMR #96
Personal Branding: Why Ugly Never Wins and what to do about it – PHIL PALLEN | DMR #121
Monetizing Yourself – NATALIE SISSON | DMR #124
Antifragile Marketing: How to Grow your business in uncertainty – MARK TRAPHAGEN | DMR #129
How to grow your audience on YouTube – ROBERTO BLAKE | DMR #146
SEO in the Year 2020 – RAND FISHKIN | DMR #148
Social Media Advertising Today – LARRY KIM | DMR #166
How to Sell Digital Marketing Services – JOE APFELBAUM | DMR #171

[Tweet ""Do you agree? Are these the top 10 EVER Digital Marketing Radio episodes?" #DigitalMarketing"]

Sep 26 2017

23mins

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How to Market a Book on Amazon – DAVE CHESSON | DMR #224

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Today I'm joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard - plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at Kindlepreneur.com.]
On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including:

You have a very varied background to put it mildly, how did you get into book marketing?
I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders - what are some of the important things to consider from that perspective
How should you start out - do you suggest exploring a topic with an audience before starting to write a book
At what stage in the process do you consider book marketing?
What are the essential elements to include in a book marketing plan?
How does marketing a Kindle book differ from marketing a physical copy book?
I’m sure that there are thousands of books that are published every week that are great - but only sell a few copies - what are the biggest mistakes that these authors are making?
How is book marketing likely to change over the next couple of years?

[Tweet ""Focus on one particular traffic generating source, and master that." @DaveChesson #DigitalMarketing"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Ahrefs [SEO competitor research software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Infusionsoft (or Confusionsoft as Dave says!) [Sales and marketing automation]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Focus on one particular traffic generating source, and master that. My regret was that I didn't just stick with Facebook ads, but luckily when I chose SEO that became my focus. And every point, type, version of my business has always utilised that one skill. And that's what's allowed me to single-handedly be successful as I've moved forward.

Sep 18 2017

35mins

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How to Acquire High Quality Links in 2017 – JAMES NORQUAY | DMR #223

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Today I'm joined by a man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.]
On this episode of Digital Marketing Radio we discuss how to acquire high quality links in 2017, with topics including:

Why didn’t you use the term ‘build links’?
Are links still absolutely critical to organic success in 2017?
What are some examples of great links you can acquire in 2017?
Is it wrong to buy links?
Do you need to be building links all the time or can you stop after a while?
Do nofollow links provide any value?
What linking activities used to work, but no longer work in 2017?
Are there linking activities that work in Google Australia but not in Google USA?

[Tweet ""Do things the right way. Don't cut corners." @connections8 #SEO"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
SEMRush [Keyword analysis]

Screaming Frog [Site audits]

Ahrefs [Link monitoring]

Tenon.io [Accessibility testing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Meltwater [PR tools]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You just want to focus on doing quality work because it's like we say to clients - we do quality work, and we do the type of work that's going to be here and still allowed in 5 to 10 years. Any type of work you do, you want to think about 'how long is this strategy going to last' and that's why you want to think about high quality strategies that are going to last. Things haven't really changed too much over the years, but the things is, ethical work has still stayed the same. Do things the right way. Don't cut corners. Don't do strategies where people say that this will get you ranking in 10 days. You really need to ask them how they are going to do that, because if they're not telling you then they're probably doing something that is not allowed and you're going to end up with a manual penalty.

Sep 11 2017

34mins

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Honing the Customer Buying Process – KRISTIN ZHIVAGO | DMR #222

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Today I'm joined by the first woman to sell machine-shop tools in the USA - and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.]
On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including:

What aspects of that do you think many businesses are struggling with at the moment?
Why do you think that is?
What can we do better as businesses to pay more attention to the customer buying process?
What can marketers do better to provide buyers with what they’re looking for?
Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process?
What are your thoughts on how sales and marketing can do to work more effectively together?
How has the customer buying process changes over the past few years and how is this likely to further change over the coming few years?

[Tweet ""You can't sell to people you don't know. Guessing is guaranteed failure." @KristinZhivago #Selling"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Teamwork.com [Project management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Salesforce [If you have a programmer in your back pocket!]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You can't sell to people you don't know. Really know your customer as well as you know your best friend or your family. Any guessing is fatal. It's so expensive. It's guaranteed failure. Guessing is guaranteed failure.

Sep 04 2017

32mins

Play

How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

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Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.]
On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including:

Why Facebook advertising?
What’s your second favourite online advertising network after Facebook?
Can you talk me through how you go setting up a new campaign on Facebook?
How do you target who sees the ad?
What’s a great call to action?
Are Facebook ads getting more expensive?
What are the unique skills required for Facebook advertising compared with other paid networks?
Why do people fail at Facebook ads?
What’s in development - what’s the future of Facebook ads?

[Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Workplace [Facebook internal management tool]

Google Docs [Online docs]

DaPulse [Task management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
General discussion around chatbots
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Too many founders think by selecting a niche to nail at the beginning, they're limiting their business, when really when selecting a niche to nail at the beginning, they're setting their business up for future success. So a couple of ways to look at that - the first is like a video game. I think that startups are like a video game, and you have to pass each level concurrently to set you up for the next level... pick a small niche to nail at the beginning and trust that that is going to lead to bigger things down the road.

Aug 28 2017

43mins

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The 5 Keys to Building a Great Brand – RICK CESARI | DMR #220

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Today I'm joined by a man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years. He is the author of ‘Buy Now’, and his next book is due out soon. Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.]
On this episode of Digital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including:

Is building a great brand an integral part to building a great business?
Can you not just build a business by offering a great service without worrying too much about your brand?
How would you define what a brand is?
Can you give me some examples of brands you consider to be great - and why you consider them to be great?
I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand - so what are they?
Which key to building a great brand is most important?
What is the biggest mistakes that businesses tend to make when trying to build a brand?

[Tweet ""If you're #marketing a product, spend a lot of time thinking about your #USP" @CesariIgnite"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Infusionsoft [Lead & customer management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Skubana [Inventory management for e-commerce]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If you're marketing a product, spend a lot of time thinking about your unique selling proposition - what makes you unique in the marketplace. Because if you're able to do that, the rest of your marketing will be easier and you'll stand out from your competitors and help drive more traffic and more sales to whatever you're doing.

Aug 21 2017

40mins

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Growth Hacking an Online Graphic Design Business – RUSS PERRY | DMR #219

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Today I'm joined by a man who helps thousands of businesses improve their creativity through a flat-rate graphic design service. Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMRDesignPickle.com.]
On this episode of Digital Marketing Radio we discuss growth hacking an online graphic design business, with topics including:

Why offer a graphic design service for a fixed monthly fee?
Was there any other business model that you considered? How did you end up with this model?
You grew the business from zero to over a million dollars in 16 months - what do you attribute that success to?
How much of a part did growth hacking play?
What does growth hacking mean to you?
What aspects of growth hacking proved most successful?
What precisely about what you did made it a success?
Have you changed anything about your growth hacking strategies over the past year to make them even more successful?

[Tweet ""Make sure you're charging enough!" @russperry @designpickle #EntrepreneurTips"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Zapier [API integrator]

SaneBox [Personal email management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
vMix [Live video streaming software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Make sure you're charging enough. Make sure that whatever you're doing, you're making enough money to pay yourself as well as to reinvest that extra money into marketing and sales and growth. This is what I didn't do for eight-and-a-half years at my agency. I only made enough to pay mostly other people, not necessarily even me, and there was nothing left over. And we've done the opposite [at Design Pickle] as everyone gets paid a fair amount, the clients get to pay us a fair amount, and then we have money left over to grow our business which has been very powerful.

Aug 14 2017

37mins

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Should online quizzes be part of your digital marketing strategy? – JOSH HAYNAM | DMR #218

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Today I'm joined by a man who claims he's seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.]
On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including:

Why quizzes?
Why do businesses like to use them?
Why are quizzes better than other forms of lead capture?
What are some of the better practises for creating a quiz?
What’s the best length of a quiz?
Does this change if more people using their mobile device to participate in the quiz?
Is it best to offer incentives for people to complete a quiz?
What are some of the mistakes that businesses make when creating a quiz?
What are some of the first steps for businesses to get started?

[Tweet ""Everything starts and ends with a connection between 2 people." @JHaynam @tryinteract #Marketing"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Close.io [Sales CRM]

Trello [Priority management]

WordPress [Blogging platform]

Photoshop & Canva [Graphic creation]

Google Calendar [Diary management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Piktochart [Infographic creator]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I think that everything starts and ends with a connection between 2 people. Whether it's a business and a customer or a business and a partner - whatever it is - everything needs to come down to some sort of connection. And those connections can not necessarily be rushed or forced or anything like that. And with marketing a lot of the time we try to force things by blasting out more and more messages - but I think at the end of the day there's a lot more value to putting in the time, putting in the work and actually taking the time to care about whoever it is you are connecting with, whether it's through a quiz and figuring out who they are before you get on the phone, or it's when you are making a call to somebody and you take the time to figure out what their interests are before you hop on the call. Whatever that is I think that its very valuable to establish those connections, and continue establishing those connections. And that's a universal thing that works literally any business.

Aug 07 2017

32mins

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Is it possible to humanize chatbots? – PETER LISOSKIE | DMR #217

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Today I'm joined by a proud geek who runs a business incubator and hangs out with neuroscientists. He works with clients to customize the personality of chatbots to help articulate the essence of their brand. Welcome to DMR, Peter Lisoskie. [You can find Peter over at SlapshotStudio.com/Chatbots.]
On this episode of Digital Marketing Radio we discuss whether it is possible to humanize chatbots, with topics including:

You say that chatbots will soon replace traditional websites, search, and apps - replace seems a strong word - is that really the case?
Why are Chatbots going to be so popular?
How exactly do you define what a chatbots is?
What businesses are successfully using chatbots at the moment?
Are chatbots right for any business?
Are there any common mistakes that you see businesses making with chatbots?
Is it more appropriate to sit and wait to see what other businesses are doing with chatbots or get stuck in straight away?
What are the first few steps to get started?

[Tweet ""I'm just letting people know that it is a good time to get in on #chatbots now." @chatbotnation"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Redbooth [Project planning software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Evernote [Digital note taking]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
There have been times in our life where 'I wish we would have bought that house, I wish I would have invested in Netflix, I wish we would have started to email when it first came out'. I'm just letting people know that it is a good time to get in on chatbots now. Do not wait to be in the mainstream.

Jul 31 2017

33mins

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Marketing Attribution for the Real World – RUSSELL McATHY | DMR #216

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Today I'm joined by a man who following 10 years working for brand, agency and consultancy data-led positions is now building a marketing attribution platform, helping brands to truly understand how customers interact with their business - online and offline. Welcome to DMR, Russell McAthy. [You can find Russell over at Cubed.ai.]
On this episode of Digital Marketing Radio we discuss marketing attribution, with topics including:

I first heard of marketing attribution about 5 years ago - and it really seemed like something that would radicalise insight. But it doesn't really seem to have had a massive impact to-date. Is that fair or am I missing something?
How would you define marketing attribution?
How important is it?
What are the challenges that have stopped its rapid rise in popularity?
Should every business be building a bespoke model or are their off-the-shelf models that can be really effective?
Dropping back to data in general, what are the fundamentals that most businesses should have in place to get the most out of their existing data that’s easily available?
Is it reasonable to expect a general digital marketer to be analysing data or is this more of a specialist job?
And what about the future? What are some data sources that most businesses aren’t using at the moment, but will need to be incorporating into their insight in the future?

[Tweet ""Move away from top & bottom of funnel to middle of the funnel" @therustybear #MarketingFunnel"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Todoist [To-do lists]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Evernote [Digital note-taking]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
How do brands get into the attribution mindset? I wrote about the middle of the funnel. I genuinely think that if we move away from focusing on the bottom of the funnel and the top of the funnel - the 2 things that brands do. They do the bottom of the funnel to convert and the top of the funnel to drive brand awareness. With a psychological shift in the business to say 'who is not going to convert in the business today but will convert in the next month' - that's the middle of funnel. If businesses can start to understand that by using micro-conversions on their website, setting up their analytics better so they can understand what people are doing when they come to the website and don't convert - brands will be able to move their investment to those types of people. And because of the shape of the funnel there is a lot of people there. If you start to invest in that area there is going to be a massive increase in incremental value over a long period of time, but it is that change in the psychology of the organisation to say that they are willing to take a risk on those people that will convert in weeks to come.

Jul 24 2017

30mins

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Hacking Outbound Sales at Marketing Agencies – FATIMA ZAIDI | DMR #215

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Today I'm joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi.
On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including:

Many marketers switch off when they hear the word ‘sales’. Is that a bad thing to do?
What does hacking outbound sales mean?
How different is that to conventional sales?
What are some of the effective sales strategies for marketing agencies at the moment?
What makes you a success compared with other people trying to do the same thing?
How do you measure your success?
What do you think stops others from being successful at the moment?
Tying it back to marketers and salespeople, what can they do to work more effectively together?

[Tweet ""Don't just market other companies. Also focus on #marketing your own." @zaidiafatima @88_agency"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Nimble [CRM]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Hubspot [CRM / Marketing automation]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
[If you're agency marketer] Don't just market other companies. Also focus on marketing your own. Whether that's through SEO, whether that's through paid media, ads, internal campaigns, events, partnerships. Find a way to personally brand yourself and your company. Always get on people's radars in creative ways.

Jul 17 2017

23mins

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Why is the world of marketing changing so quickly? – SAM MALLIKARJUNAN | DMR #214

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Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.]
On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including:

When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies?
What aspect of marketing is changing the most rapidly and why?
What kind of marketing traits do you tens to see between the most successful businesses nowadays?
How should marketers and digital entrepreneurs keep up with the changes?
How can you protect your business from being disrupted in this fast changing environment?
When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities?
Do you think that marketers need to be generalists or specialists?
Is it still a good idea for a small business to try to appeal to a global audience nowadays or does being locally focused allow you to build a stronger buyer persona?

[Tweet ""Comfort kills. Be the disruption you want to see in the world." @Mallikarjunan @hubspot"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Slack [Team communication]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Snapchat [Social sharing]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Comfort kills. Be the disruption you want to see in the world. If you were going to beat your company, how would you do it? If you were going to deliver more value for your customers, how would you do it? It's a hard, emotional business strategic decision to say that "I am going to kill my own model, or test against my own model". And frankly it required courage. But even though you've survived 100 years, you may not survive the next 10 if you don't stay focused on that.

Jul 10 2017

34mins

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What does being data-driven really mean? – SAM RUCHLEWICZ | DMR #213

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Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.]
On this episode of Digital Marketing Radio we discuss what being data-driven really means, with topics including:

I hear the term “data-driven” a lot. And sometimes I think that it’s quicker and more effective to just follow your gut. Is that wrong?
What does being data-driven mean to you?
Does every marketer need to be data-driven or is this only relevant for certain marketers?
You also talk about an “economic value model for digital marketing” - what does that mean and why should companies use that approach?
You also talk about “increasing alignment” - what do you mean by that?
What kind of mistakes do marketers make when they are trying to be data-driven?
Does being data-driven not sometimes put an overemphasis on last click?
What are your thoughts on attribution and measuring the impact of marketing activities that are much more difficult to measure?
What changes in technology are likely to make the biggest difference in the world of data-driven marketing over the next couple of years?

[Tweet ""Go through and analyse your data, understanding the paths to conversion" @SamRuchlewicz #DataDriven"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Analytics [Website visitor analytics]

Tableau [[Data synthesis]

Hootsuite [Social media management]

Watson by IBM [AI platform for business]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
SEMrush [Organic search success management]

Netra [Social analytics]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Start with your goals. Come up with the not only the final conversion that you want someone to do, but everything that proceeds it. Go through and analyse your data, understanding the paths to conversion, what the key markers are that are likely to indicate success and then assigning values to each of them. Because without that, none of these other great technologies work the way that you want them to. But if you understand your business model, and you understand the steps that lead to conversion, a world of possibilities are open to you - and you can really have a lot of success.

Jul 03 2017

33mins

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LinkedIn Lead Generation – JIMENA CORTES | DMR #212

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Today I'm joined by a marketing consultant who specialises in LinkedIn lead generation She’s a published author, international speaker and and entrepreneur... welcome to DMR, Jimena Cortes. [You can find Jimena over at JimenaCortes.com.]
On this episode of Digital Marketing Radio we discuss LinkedIn lead generation, with topics including:

Why for you is LinkedIn the place to be?
When you’re advising clients on how to generate leads from LinkedIn, are we talking about any industry? Or does it just work best for certain types of businesses? And is this through advertising on LinkedIn? Or building personal connections on LinkedIn?
What would be an example of a success story to demonstrate what you’re talking about?
What are some of the mistakes that you see people making on LinkedIn?
When you connect with someone on LinkedIn you can download their contact details - are you a fan of taking conversations off LinkedIn?
A year ago Microsoft decided to buy LinkedIn. I haven’t seen any significant change since then. How do you think this might impact LinkedIn in the future?
While you’re embracing LinkedIn, I don’t think that you’re on Twitter, is that right?
When it comes to being social on the web do you advise people to stick to one or two networks?

[Tweet ""Always be focused on growing your network, providing value to them." Jimena Cortes #LinkedIn"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Basecamp [Project management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Everwebinar [Automated webinar software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Think about the people that can take you from where you are to where you want to be. Figure out ways to get those people into your network. For me, the way I've done that has been LinkedIn. Maybe you want to join an association, but if you can find them on LinkedIn that's the easiest way to go. There's always somebody who can help you get to the next thing, so figure out what that is and always be focused on growing your network, providing value to them. But also having people in place that you can turn to today or maybe a few years down the line.

Jun 26 2017

26mins

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How to use customer data in digital campaign planning – SCOTT DUBOIS | DMR #211

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Today I'm joined by a man who helps clients with their challenges in advertising, software design, and business process management. He describes himself as a Technologist, Speaker, Sushi Connoisseur, and a Travel Hacker. Welcome to DMR, Scott Dubois. [You can find Scott over at Pidalia.]
On this episode of Digital Marketing Radio we discuss how to use customer data in digital campaign planning, with topics including:

How do you use customer data in digital campaign planning?
What data do you use?
Are you talking about on ads, or on landing pages, or on both?
Do you use customer data in all your campaigns?
What type of data do you use?
Do you use data from third parties as well as a customer’s own data?
Do you use customer data to decide on when to run a campaign?
Do you amend campaigns after they’re launched or do you tend to stick with things once they’re published?
Are you a fan of being reactive or proactive with your advertising?

[Tweet ""Don't try to be all things to all people." says @ScottDubois from @pidalia"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Slack [Team communication]

Bear [Note-taking app]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Something I learned very early-on is... don't try to be all things to all people. You're going to be a much better subject matter expert if you get very good at the space that you play in. It's not to say that you shy away from things, but just understanding your business, not trying to be all things to all people is a good takeaway that has served me well.

Jun 05 2017

28mins

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How to Sell on Amazon – CASEY GAUSS | DMR #210

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Today I'm joined by a man who’s leveraged his passions for tech, learning, and helping others to launch and grow a company that now employs more than 20 people, helping his customers grow thousands of different Amazon businesses. Welcome to DMR, Casey Gauss. [You can find Casey over at Viral-Launch.com.]
On this episode of Digital Marketing Radio we discuss how to sell on Amazon, with topics including:

Why is Amazon the platform that you chose to focus on?
What kind of products sell really well on Amazon?
What’s the difference between a successful Amazon seller and an unsuccessful one?
What are the most important elements to think of before you launch your products?
What about traffic driving? What are some of the most effective ways to drive high-converting traffic to an Amazon listing?
Is it possible to build a list and maintain a relationship with your customers?
What can digital marketers learn from selling on Amazon and apply to other platforms?

[Tweet ""Be willing to delay gratification." @CaseyGauss #LifeTips"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Gmail, Google, YouTube [Google suite]

Glip [Team messaging - competitor to Slack]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
CoSchedule [Marketing calendar]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Be willing to delay gratification. So many of my friends from High School just went off and started working those jobs where they're making $15 or $15 per hour because it sounded very good instead of going the college route and doing something better for themselves. It hurts to see. Had they just delayed that gratification four more years, I think they would have been a lot happier and been able to contribute to society a lot more. The same is true in my business. There's definitely routes that we could take that would be more profitable  right now, but wouldn't have nearly the same long-term.

May 29 2017

26mins

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Digital Marketing in the Healthcare Industry – KYRA HAGAN | DMR #209

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Today I'm joined by someone who for nearly 2 decades has helped lead cutting-edge sales and marketing strategies in the healthcare industry. She’s the senior VP and general manager of marketing and communications at Influence Health - welcome to DMR, Kyra Hagan.

[Here's the whitepaper that Kyra mentioned during the discussion]
On this episode of Digital Marketing Radio we discuss digital marketing in the healthcare industry, with topics including:

Is digital marketing in the healthcare industry very different to digital marketing in other industries?
What digital marketing strategies are you currently focusing on?
What kinds of marketing challenges do you have particular to the healthcare industry?
What does an effective marketing department look like in the healthcare industry?
Why is healthcare behind at digital marketing?
What do marketers in the healthcare industry need to do better in the future?
Can the clever use of marketing technology actually help patients?
One thing that you mentioned before the interview was the phrase “the age of healthcare consumerism” - what does that mean?

[Tweet ""Focus on the quality of digital consumer experience you provide" @HIT_Mktg_Maven f/ @InfluenceHlth"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Marketing automation platform
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
On Demand [Account-based marketing software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
The way that consumers make decisions about healthcare has changed in some pretty profound ways and it has changed permanently. It is undeniable. Organisations have got to have a plan. And that plan is going to require multiple stakeholders in an organisation to come together. It's bigger than marketing - you need your clinical team involved, you need your security team involved, you need IT support for some of these technologies, you need to evaluate and implement. Build a cross-functional team in health systems that's focused on one thing - and that's the quality of digital consumer experience you provide.

May 22 2017

30mins

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Testing and Learning in E-Commerce – JOHN VEICHMANIS | DMR #208

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Today I'm joined by a man who has held senior online business roles for the past 20 years. He’s been a senior manager at Dell and Apple, a Director at Skype and a Vice President at Expedia. He’s currently Senior Vice President of Online Marketing for Farfetch - welcome to DMR, John Veichmanis.
On this episode of Digital Marketing Radio we discuss testing and learning in e-commerce, with topics including:

How would you define testing and learning in relation to e-commerce?
Is it necessary for every e-commerce business to be testing and learning or does this only apply to larger businesses?
What are some of the more important areas to be testing?
How do you structure a test and learn effectively so that you can have confidence in the winning result?
How do you define the difference between a winner and not quite a winner?
If you do find a winner, does that mean that you should implement that change thought-out your business?
How do you decide on what to test? Can you give me an example of a really well structured test?
What would be an example of a bad test?
Is there a danger that running experiments could be taking our time away from what may be seen as more productive work?
Are there some things that just can’t be tested and we have to rely more on our gut instinct?

[Tweet ""Data is our real currency" says @johnveichmanis from @farfetch #ModernMarketing"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
BlueKai from Oracle [Data management platform]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Optimizely [A/B testing tool]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Data is our real currency. Any marketer typically has a pound or dollar-based budget. I often think about how we get the best return for that spend. Ultimately I think that we should change that dialogue and look at the data assets that we have and make sure that we're getting the best return on those assets, and we're using them effectively. Both in terms of measurement, but also enhancing that user experience and that to me is the real focus. The brief to my team in terms of what are we doing to make sure that we really enhance and get to that one-to-one level - not only in email, across any communication actually. I think that it's a long, winding road ahead. We'll make many mistakes, we'll learn many things form testing hopefully - but that is the most important and interesting space I think.

May 15 2017

32mins

Play