33. Being an effective marketing leader with Mark Evans, Direct Line Group
33. Being an effective marketing leader with Mark Evans, Direct Line Group
I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to b... Read more
29 Mar 2021
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37mins
32. The science of effective marketing with Dan Gilbert, CEO BrainLabs
32. The science of effective marketing with Dan Gilbert, CEO BrainLabs
This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about ho... Read more
18 Feb 2020
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38mins
31. The Future of Programmatic Advertising with James Patterson from The Trade Desk
31. The Future of Programmatic Advertising with James Patterson from The Trade Desk
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how pr... Read more
29 Jan 2020
•
40mins
30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic
30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic
Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to comb... Read more
26 Jan 2020
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47mins
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29. Why do brands in-house their media buying? James Briscoe, Percept Audit
29. Why do brands in-house their media buying? James Briscoe, Percept Audit
Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is th... Read more
4 Mar 2019
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29mins
28. Digital Marketing Trends for 2019
28. Digital Marketing Trends for 2019
In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for ... Read more
19 Dec 2018
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38mins
27. The impact of the GDPR on advertising with Peter Milla
27. The impact of the GDPR on advertising with Peter Milla
Join Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will ha... Read more
14 May 2018
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40mins
26. Blockchain for marketers, what every CMO needs to know, with Jeremy Epstein
26. Blockchain for marketers, what every CMO needs to know, with Jeremy Epstein
Join Blockchain expert Jeremy Epstein, former VP of Sprinklr, and understand what Blockchain is (hint it's not just cryp... Read more
30 Nov 2017
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47mins
25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation
25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation
Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In ... Read more
2 Nov 2017
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39mins
24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt
24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt
In this episode we talk about the growth of the personal information economy and what it means for advertisers and consu... Read more
17 Oct 2017
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40mins
