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The ClickZ Digital Marketing Podcast

Updated 4 days ago

Business
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The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.

Read more

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.

iTunes Ratings

3 Ratings
Average Ratings
1
1
0
0
1

Great vibe!

By Doug - Mind Drippings Media - Mar 19 2016
Read more
The show has a nice vibe and is very interesting. Keep rockin it!

iTunes Ratings

3 Ratings
Average Ratings
1
1
0
0
1

Great vibe!

By Doug - Mind Drippings Media - Mar 19 2016
Read more
The show has a nice vibe and is very interesting. Keep rockin it!
Cover image of The ClickZ Digital Marketing Podcast

The ClickZ Digital Marketing Podcast

Latest release on Feb 18, 2020

Read more

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.

Rank #1: 27. The impact of the GDPR on advertising with Peter Milla

Podcast cover
Read more
Join Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will have on any business that has customers or staff in the EU. We discuss the long term impact and whether this will change how consumers value their privacy and data.

May 14 2018

40mins

Play

Rank #2: 26. Blockchain for marketers, what every CMO needs to know, with Jeremy Epstein

Podcast cover
Read more
Join Blockchain expert Jeremy Epstein, former VP of Sprinklr, and understand what Blockchain is (hint it's not just cryptocurrencies like Bitcoin)and start to recognise it's potential to empower consumers and revolutionize marketing.

Nov 30 2017

47mins

Play

Rank #3: 25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

Podcast cover
Read more
Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.

Nov 02 2017

39mins

Play

Rank #4: 24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt

Podcast cover
Read more
In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.

Oct 17 2017

40mins

Play

Rank #5: 21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson

Podcast cover
Read more
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.

Jun 29 2017

53mins

Play

Rank #6: 20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin

Podcast cover
Read more
In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.

May 15 2017

46mins

Play

Rank #7: 19. The importance of high quality content for publishers and marketers, with Andy Oakes

Podcast cover
Read more
We'll hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers, from one of the best known voices in the industry. I'm joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum. We'll be discussing content marketing, publishing, programmatic and the future of online advertising.

Apr 24 2017

48mins

Play

Rank #8: 17. Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@Ogilvy

Podcast cover
Read more
Join Matt Nash, Managing Partner UK at Neo @ Ogilvy as we discuss how ad agencies are harnessing the power of data to produce powerful and effective advertising. We discuss how the future of advertising lies in being able to predict what a user is going to do, and how we'll be able to tell stories in a sequence of ads across devices. Whilst data is important, we'll also hear about the importance of creativity and context in creating ads that connect with audiences.

Mar 13 2017

38mins

Play

Rank #9: 15. What is a Data Management Platform? Miles Pritchard from Lotame

Podcast cover
Read more
What exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We'll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from multiple different sources can help deliver more targeted and effective advertising. DMPs are becoming a critical part of every marketer's technology stack, so tune in and listen to Miles explain the industry best practice and how to get started.

Jan 12 2017

46mins

Play

Rank #10: 2. Using AI to improve your email performance with Parry Malm from Phrasee

Podcast cover
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Episode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company.
Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report

Feb 12 2016

24mins

Play

Rank #11: 32. The science of effective marketing with Dan Gilbert, CEO BrainLabs

Podcast cover
Read more
This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.

Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof your business. We’ll also be discussing transparency and how the role of agency partners and technology will develop in the future.

Feb 18 2020

38mins

Play

Rank #12: 31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

Podcast cover
Read more
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.

Jan 29 2020

40mins

Play

Rank #13: 30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic

Podcast cover
Read more
Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.

Jan 26 2020

47mins

Play

Rank #14: 29. Why do brands in-house their media buying? James Briscoe, Percept Audit

Podcast cover
Read more
Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.

Mar 04 2019

29mins

Play

Rank #15: 28. Digital Marketing Trends for 2019

Podcast cover
Read more
In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for marketers to address in 2019. We'll look at the trends that have shaped digital marketing in the last couple of years and then I'll outline the 4 key trends that I think marketers need to address in 2019, and why I think the future of advertising belongs to consumers

Dec 19 2018

38mins

Play

32. The science of effective marketing with Dan Gilbert, CEO BrainLabs

Podcast cover
Read more
This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.

Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof your business. We’ll also be discussing transparency and how the role of agency partners and technology will develop in the future.

Feb 18 2020

38mins

Play

31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

Podcast cover
Read more
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.

Jan 29 2020

40mins

Play

30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic

Podcast cover
Read more
Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.

Jan 26 2020

47mins

Play

29. Why do brands in-house their media buying? James Briscoe, Percept Audit

Podcast cover
Read more
Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.

Mar 04 2019

29mins

Play

28. Digital Marketing Trends for 2019

Podcast cover
Read more
In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for marketers to address in 2019. We'll look at the trends that have shaped digital marketing in the last couple of years and then I'll outline the 4 key trends that I think marketers need to address in 2019, and why I think the future of advertising belongs to consumers

Dec 19 2018

38mins

Play

27. The impact of the GDPR on advertising with Peter Milla

Podcast cover
Read more
Join Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will have on any business that has customers or staff in the EU. We discuss the long term impact and whether this will change how consumers value their privacy and data.

May 14 2018

40mins

Play

26. Blockchain for marketers, what every CMO needs to know, with Jeremy Epstein

Podcast cover
Read more
Join Blockchain expert Jeremy Epstein, former VP of Sprinklr, and understand what Blockchain is (hint it's not just cryptocurrencies like Bitcoin)and start to recognise it's potential to empower consumers and revolutionize marketing.

Nov 30 2017

47mins

Play

25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

Podcast cover
Read more
Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.

Nov 02 2017

39mins

Play

24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt

Podcast cover
Read more
In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.

Oct 17 2017

40mins

Play

23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

Podcast cover
Read more
Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

Oct 16 2017

50mins

Play

22. The power of programmatic advertising with Wayne Blodwell

Podcast cover
Read more
Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it's still revolutionising online advertising, and we talk about the latest and future developments. We'll also hear how programmatic is not just a buzz-word in display advertising, but a data driven approach to marketing that applies to all channels. It's an essential part of the modern marketer's toolkit and we'll find out more.

Aug 04 2017

47mins

Play

21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson

Podcast cover
Read more
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.

Jun 29 2017

53mins

Play

20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin

Podcast cover
Read more
In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.

May 15 2017

46mins

Play

19. The importance of high quality content for publishers and marketers, with Andy Oakes

Podcast cover
Read more
We'll hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers, from one of the best known voices in the industry. I'm joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum. We'll be discussing content marketing, publishing, programmatic and the future of online advertising.

Apr 24 2017

48mins

Play

18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

Podcast cover
Read more
Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.

Apr 21 2017

29mins

Play

17. Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@Ogilvy

Podcast cover
Read more
Join Matt Nash, Managing Partner UK at Neo @ Ogilvy as we discuss how ad agencies are harnessing the power of data to produce powerful and effective advertising. We discuss how the future of advertising lies in being able to predict what a user is going to do, and how we'll be able to tell stories in a sequence of ads across devices. Whilst data is important, we'll also hear about the importance of creativity and context in creating ads that connect with audiences.

Mar 13 2017

38mins

Play

16. Smart location and the internet of things with Brian Katzman, VP marketing at Tile

Podcast cover
Read more
What is smart location and how is a small bluetooth tracker leading innovation in this space? I talk to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.

Feb 05 2017

44mins

Play

15. What is a Data Management Platform? Miles Pritchard from Lotame

Podcast cover
Read more
What exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We'll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from multiple different sources can help deliver more targeted and effective advertising. DMPs are becoming a critical part of every marketer's technology stack, so tune in and listen to Miles explain the industry best practice and how to get started.

Jan 12 2017

46mins

Play

14. Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

Podcast cover
Read more
Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based upon their personality. Jim Hodgkins the UK MD for VisualDNA explains the importance of understanding audiences and how this is at the centre of the future of advertising.

Jan 05 2017

49mins

Play

13. Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn

Podcast cover
Read more
Advertisers are able to access a huge amount of data about the behaviour of online users, but few know how to analyse and interpret that data. We speak to Richard Robinson, MD of Turn. Turn (www.turn.com) is a marketing platform that allows advertisers to identify audiences and create highly targeted campaigns. We'll hear about their mission to work with brand owners, media agencies and creatives to help them understand the potential of using data to produce personalised and highly effective ads.

Oct 11 2016

51mins

Play

iTunes Ratings

3 Ratings
Average Ratings
1
1
0
0
1

Great vibe!

By Doug - Mind Drippings Media - Mar 19 2016
Read more
The show has a nice vibe and is very interesting. Keep rockin it!