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Influence Unlocked

Influence is a word that’s thrown around a lot these days but what does it really take to transform an industry or impact the people around you? The Influence Unlocked leans into some big conversations with leaders, disruptors and changemakers across different industries to unpack what influence really is and the journey it takes to get it. Get ready to be inspired. Get ready to unlock your influence. Hosted by Samantha Dybac, founder and managing director of The PR Hub.

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Mastering breakfast TV and interviewing Oprah with Shaun White

Kicking off Season 3 of the Influence Unlocked is a guest with a truly uncanny knack for connecting with audiences. Currently the consumer correspondent for Australia’s no 1 breakfast television program, Sunrise, Shaun White is equally comfortable in front of a TV camera or hosting large events. His ability to build an authentic connection with people has also seen him score coveted interviews with talk show legend Oprah and tennis superstar Serena Williams. Starting his journalistic career as a cadet with SBS, Shaun has worked across the media spectrum in print, radio, online and TV. Blending an eye for opportunity, a dogged perseverance and a talent for storytelling, Shaun has worked his way onto our screens on Australia’s most watched breakfast show, bringing audiences the latest in tech releases, property, consumer affairs and travel news from around the globe. Having known Shaun for a few years now, I’m always impressed by how effortlessly he navigates the challenges of live TV. However, his journey has been anything but smooth sailing. In this episode, we discuss how overcoming anxiety and coming out to his family in his youth has played a key role in his career success. We also talk about some of the great advice he’s received over the years, from Sarah Stinson’s recommendation to ‘live in the moment, but don’t become complacent’, to his mother’s tip to ‘never stay at the party too long’. We also talk about the importance of asking ‘What’s the next thing in terms of innovation and how could we tell this story differently?’ Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer:  http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

33mins

11 May 2021

Rank #1

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When your personal brand is a family affair with Tom Waterhouse

My guest for the final episode of season two has lived his whole life in the spotlight, and has recently been causing controversy with an ad campaign featuring bikini models in various scenarios including on a trampoline surrounded by goats. Tom Waterhouse was born in to racing royalty. On his mother’s side, horse trainers; on his father’s side, four generations of bookmakers. Despite an allergy to horses and very little interest in racing, by the age of 20 Tom was following in his father’s footsteps as a licensed bookmaker – much to his grandmother’s dismay. His first business, TomWaterhouse.com, launched in 2010 and became one of Australia’s largest online betting companies. Three years later he sold the company to international bookmaking business William Hill, and Tom became the CEO of the Australian operation, responsible for major brands including Centrebet and Sportingbet and generating $2 billion in overall turnover. In 2018 William Hill sold its Australian business and Tom bought back the brand, relaunching it as a membership-based tipping service. I really enjoyed listening to Tom speak about his childhood and what he took from growing up in such a disciplined, high performance “Waterhouse” household. Tune in to hear us talk about the impact that has had on him now as a businessman, husband and father of three and why despite not being comfortable with seeing himself on camera, he has chosen the path of leveraging his personal brand to promote his businesses. Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer:  http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

45mins

8 Mar 2021

Rank #2

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“I feel like I've been in fight or flight mode since I was 16.” with Emily Duggan

Talking to my guest for this episode was as thrilling as watching her race. Emily Dugan was just 22 years of age when she started racing in theSeries X3 NSW, after buying a race car on Gumtree, a suit on eBay and a helmet from Aldi. Self-taught and self-funded, she became the first female driver to race in the Super3 V8 Touring Cars Series in 2016. Since then, she has competed in events including the Toyota 86 Series and Supercars S3 Series. She’s also highly accomplished off the track, working with major brands like Penrite and Special K and being a finalist for Cosmopolitan’s Sportswoman of the Year in 2017. Emily is passionate about breaking down the barriers that prevent girls and women from achieving their dreams, and she is an ambassador for Girls on Track, originally launched by British F1 driver Susie Wolff. She has been described as the hardest-working racing car driver in Australia, and she’s done it all without family support. These days she clocks speeds of up to 270km an hour, but Emily’s first experiences behind the wheel were driving herself to school every day after her parents separated and left her living on her own. It’s an incredible story and I feel privileged that she shared it with me on the podcast. She has a maturity beyond her age and a unique approach to problem solving. Our conversation was a wild ride, with lots of hairpin bends and unexpected turns. I hope you’ll tune in to hear Emily talk about hitting the gym just after midnight, practicing times tables while running, and how her appendix might have cost her a championship. Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

37mins

22 Feb 2021

Rank #3

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“Turn down any work that you're not 100% happy with” with Bec Brown

Bec Brown is the founder and director of highly successful PR agency, The Comms Department, known for representing some of Australia’s and the world’s biggest and best-known media, entertainment travel and lifestyle brands. But before she built her name as the PR behind big names like the Australian Radio Network, Bras n Things and Amazon Prime Video, Bec started out by following her dreams to be a singer and musician. Bec spent the early years of her career travelling the world, building her career and landing gigs in England, Fiji, Sweden and France. But hustling for gigs and singing in restaurants eventually lost its lustre, and Bec realised that it’s not always the best idea to turn your passion into a profession. She returned to Australia and retrained in PR, working her way through some top agencies before launching The Comms Department in 2012 with her most recent employer, Universal Music, as her first client. Last year Bec released her first book, You’ve Got This, compiling everything she’s learned on her fabulous career journey. Tune in to find out how the book came about, what Bec does when she needs to refuel, her advice for business owners starting out and why she’ll never be a professional brownie baker. Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

53mins

8 Feb 2021

Rank #4

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The good, the bad & the messy with Sam Squiers

Journalist Sam Squiers has always been passionate about women’s sport – however, the media outlets she has worked for have not always shared her enthusiasm. So in 2014, Sam decided to build her own. Sportette launched as a news platform to highlight the incredible stories of women in sport, but as it grew and those same media outlets started mining it for ideas, Sportette morphed into a think tank and consultancy for sporting organisations wanting to improve their approach to gender equality. After over a decade working with some of Australia’s leading media including Channel Nine, Fairfax, Channel 7, Sky News and Southern Cross Austereo, Sam’s expertise in women’s sport is now highly sought after by organisations such as the NRL, Golf Australia and the Queensland Rugby League. She also hosts the podcast On Her Game, is the author of a picture book, Princesses Wear Sneakers, and the proud mum of two little girls who love pink as much as they love being active. Please enjoy the latest episode as I chat with Sam about equality in sport (and the media), sharing difficult stories about motherhood and her weirdest fear. Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Piccolo Podcasts http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

53mins

26 Jan 2021

Rank #5

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“Perseverance will always trump talent" with Ed Cowan

Welcome back to 2021! In the spirit of it being summer in Australia and cricket dominating the sporting headlines, I am delighted to be bringing you my chat with former Australian test cricketer, Ed Cowan. I’ve always been fascinated by how elite athletes manage the transition out of sport and into new careers, and my guest for this episode has a lot to say on that topic. Ed Cowan is a former Australian test cricketer who made his debut for New South Wales in 2005 before going onto be selected for the Australian national team that played in India in the 2011 Boxing Day test. During his almost sixteen-year, first class cricket career, Ed played 18 Tests for Australia, scored 10,097 runs and wrote a book called, In the Firing Line, Diary of a Season. But Ed knew all along that sport is not a lifelong career. Along the way, he started a business with a teammate as a kind of “real life MBA” – Tripod Coffee, offering Nespresso-compatible coffee pods that are environmentally friendly. When Ed made the decision to retire from the game in 2018, having a business certainly helped, but he says it was still a challenging time. He didn’t want cricket to be the defining moment of his life, which led him to ask the question of himself, ‘what’s my next act?’ The experience also gave him an insight into the vast number of athletes who struggle mentally and emotionally with that transition and has fuelled a desire to do more in this space to help others While Ed called time on his professional playing career in March 2018 he is still involved in the game as a commentator for ABC Grandstand and as a Board Director at Cricket NSW. He is also a member of the team at private investment firm, TDM Growth Partners and host of the podcast, Scaling Up! Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

50mins

11 Jan 2021

Rank #6

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Flicking off the fear switch with Jaimie Fuller

Honesty in sport and purity of competition are what drive my guest for this episode, and he practices what he preaches. Jaimie Fuller is the former executive chairman of global sportswear brand, SKINS, making waves last year when he released a heartfelt mea culpa announcing the Switzerland-based company’s bankruptcy. Through Jaimie’s leadership, SKINS became a prominent defender of ethics in sport, speaking out – and loudly – about doping in cycling and making headlines for withdrawing sponsorship from the Melbourne Storm rugby team following the team’s salary cap scandal. Jaimie has continued to be a frank and vocal advocate for fundamental change in sports governance since leaving SKINS, spearheading several change initiatives including #NewFIFANow, which aims to call FIFA to account for its record of corruption and rebuild the organisation anew. He is a regular media commentator and has spoken at public forums across the world on how brands can influence positive change in sport. I hope you’ll join us for this frank – and fairly sweary! – discussion. Read Jaimie’s farewell to SKINS here. Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

37mins

14 Dec 2020

Rank #7

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“If I'm not happy, how can my loved ones be happy?” with Karen Gee

She’s dressed Australian TV celebrities and even Meghan Markle, but my guest for this episode just wants every woman to feel confident and beautiful. Mother of five and Mrs Australia Globe titleholder Karen Gee launched her luxury fashion brand in 2013. Unlike many entrepreneurs who have a big vision from day one, Karen’s down to earth approach saw her taking things step by step until that moment in 2018 when the Duchess of Sussex made Karen Gee a household name (and crashed the brand’s website!). A country girl from Rockhampton who learned the value of hard work in her parents’ businesses, Karen was what she calls a ‘home executive’ for many years, supporting her husband and children on their paths to success. But she also wanted to build something for herself, and with no fashion training launched the label with just herself and a pattern maker initially working on the designs. The name Karen Gee is now synonymous with elegant bodycon dresses, and her designs have been worn by the likes of Shelley Craft, Samantha Armitage, Peta Credlin, Sonia Kruger and Erin Molan. Join us as we chat about the importance of a strong family life, not setting goals and how launching her business helped Karen build her own confidence. To see the gorgeous dress Karen wore to our chat, check out Influence Unlocked on Insta: https://www.instagram.com/influenceunlockedpodcast/ Karen Gee is HIRING! She needs a superstar to run the Chifley Plaza store. https://www.instagram.com/p/CIAarP-Ds5J/ Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

35mins

30 Nov 2020

Rank #8

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“The world needs more kind people” with Ben Lucas

When I asked my guest for this episode what his word of the day was, he said ‘sensational’ – and you could feel the positive energy flowing through the room! Ben Lucas started his career in the NRL playing for the Cronulla Sharks before moving into the fitness industry. He ran three of Australia’s most successful personal training studios, but sold them in 2012 to start a new venture with yoga trainer Kate Kendall – Flow Athletic. More of a community than just a gym, Flow Athletic offers a unique combination of strength, cardio and yoga, and won the Telstra Start-Up of the Year in 2015. Ben is dedicated to his business and works long hours, but he is also very mindful of being present as a father to his two young children. Tune in to hear us talk about Flow’s 24-hour online pivot at the beginning of the pandemic lockdown, why he has no patience for people who want to pick his brain, and how he achieved his goal of running forty marathons before his fortieth birthday. Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

29mins

16 Nov 2020

Rank #9

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“Innovation belongs to everyone” with Adam Jacobs

Adam Jacobs is not your typical entrepreneur – in fact, the word makes him uncomfortable. A philosophical astrophysics boffin who once thought business was ‘gross’, Adam discovered the creative possibilities of commerce as a direct knife salesperson during university and switched degrees. At the age of 29, Adam gave up an international career and a prestigious MBA to launch The Iconic, then a new concept for online retail in Australia which has since risen to extraordinary success. Adam was just about to launch his new venture, Hatch, when the pandemic hit. Designed to match young people with project-based work to help them find meaningful careers, Hatch temporarily pivoted to helping big companies redeploy stood-workers into roles where they could capitalise on transferable skills. Adam received the CEO Magazine’s Young Executive of the Year Award in 2014 and was runner up for Managing Director of the Year, but philosophically for him it’s all about giving more than you get. He has a refreshingly different take on business and success and how to bring out the best in your team – including offering them six-month sabbaticals after two years of service. Adam was fascinating to talk to – I hope you enjoy the episode! Follow the Influence Unlocked podcast on Instagram@ https://www.instagram.com/influenceunlockedpodcast/ Follow Samatha Dybac on LinkedIn: https://www.linkedin.com/in/samanthadybac/Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Producer: Andrew Menczel http://www.piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.

46mins

2 Nov 2020

Rank #10