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Lunch Hour Legal Marketing

Updated 2 months ago

Business
Technology
Marketing
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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.

Read more

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.

iTunes Ratings

5 Ratings
Average Ratings
4
0
0
1
0

Action-oriented Tips

By JF in NYC - Feb 20 2020
Read more
Gyi and Kelly combine enthusiasm, skepticism and interest to engage speakers with action-oriented tips for attorneys eager to market their practice, yet confounded by the multiple resources available.

Peter Piper picked peppers

By brooksderrick - Mar 19 2019
Read more
Driving back home from a trial and ran across this great Run-DMC rendition nestled within this dynamite podcast.

iTunes Ratings

5 Ratings
Average Ratings
4
0
0
1
0

Action-oriented Tips

By JF in NYC - Feb 20 2020
Read more
Gyi and Kelly combine enthusiasm, skepticism and interest to engage speakers with action-oriented tips for attorneys eager to market their practice, yet confounded by the multiple resources available.

Peter Piper picked peppers

By brooksderrick - Mar 19 2019
Read more
Driving back home from a trial and ran across this great Run-DMC rendition nestled within this dynamite podcast.
Cover image of Lunch Hour Legal Marketing

Lunch Hour Legal Marketing

Latest release on Jul 14, 2020

Read more

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.

Rank #1: The Summer of Lunch Part 1: Law Firm Marketing That Works!

Podcast cover
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On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.

Jul 02 2015

30mins

Play

Rank #2: Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Podcast cover
Read more

A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly Street talk with digital marketing expert Casey Cheshire about his three-pronged approach–capture, nurture, and automate–that shows lawyers how to simplify intake and develop client relationships through automated processes. They also discuss how marketing automation yields better reports, helping lawyers get a clear picture of which tactics are most profitable for their firms. 

Check out Casey’s new book, Marketing Automation Unleashed: The Strategic Path for B2B Growth

Casey is the founder of Cheshire Impact and the creator and host of the Hard Corps Marketing Show.

Special thanks to our sponsor Nexa.

Dec 20 2019

58mins

Play

Rank #3: Jordan Harbinger’s Networking Playbook for Lawyers

Podcast cover
Read more

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.

Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

Feb 28 2019

1hr 4mins

Play

Rank #4: Social Media Marketing: Strategy Tips for Law Firms

Podcast cover
Read more

Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target clients and offer easy, actionable strategies for increasing the visibility of a law firm. They also mention the benefits of utilizing a tool like ClickFunnels to help convert site visitors to new customers.

Traci Reuter is the founder and CEO of Divine Social, LLC.

Thank you to our sponsor, Nexa.

Aug 28 2019

48mins

Play

Rank #5: Lunch Hour Legal Marketing: Mailbag Edition!

Podcast cover
Read more

In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you (probably) don’t need your own legal podcast, and how to handle bad &/or fake reviews for your law firm. Gyi and Kelly also offer their own earnest queries, but we won’t give them all away. Tune in for more!

Sep 19 2019

53mins

Play

Rank #6: PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Podcast cover
Read more

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.

Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

May 15 2019

47mins

Play

Rank #7: Law Firm Digital Marketing Trends for 2015-2016

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Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and the GNGF team have seen this year, with a focus on digital.

Oct 15 2015

54mins

Play

Rank #8: The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?

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What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.

Aug 17 2015

35mins

Play

Rank #9: Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Podcast cover
Read more

Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing.

Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer.

Special thanks to our sponsor Nexa.

Nov 27 2019

48mins

Play

Rank #10: Review Fraud: Exposing Lawyers who Mislead Consumers

Podcast cover
Read more

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.

Mar 19 2019

51mins

Play

Rank #11: How AI Helps Lawyers Do Their Best Work

Podcast cover
Read more

How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they discuss the impact of AI and explain its value for lawyers. They also focus on dispelling fears associated with AI by addressing common myths and illustrating how this tech is becoming a necessary element of the modern law practice.

Thomas J. Hamilton is vice president of Strategy & operations at ROSS Intelligence in San Francisco, California.

Jul 31 2019

56mins

Play

Rank #12: Your Clients are Humans, Be One Too

Podcast cover
Read more

Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational divide on digital literacy, and the most common problems Rebecca’s seen in law firm marketing.

Rebecca Harding is a marketing and business development specialist and founder of Saltwhistle communications.

Jun 20 2019

40mins

Play

Rank #13: The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age

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On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Topics include: Marketing that focuses on empathy, Branding a niche practice versus specializing in everything, Direct and honest firm promotion, Highlighting benefits clients actually care about: parking, personality, experience, Interesting and informative bios, Adjusting approaches learned in law school, No more cliches!

Jul 30 2015

32mins

Play

Rank #14: Branded Phone Numbers — Does Your Firm Need One?

Podcast cover
Read more

Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how branded phone numbers are an affordable and effective way to connect the people in your community to your law firm. Gyi and Kelly pick Paul’s brain for insights on crafting unforgettable phone numbers and connecting with phone clients through more meaningful interactions.

Paul Faust is the president and co-founder of RingBoost.

Special thanks to our sponsor Nexa.

Jan 16 2020

49mins

Play

Rank #15: Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

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Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST.

Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do.

This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time.

Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover:

  • How to survey your current content library to assess its ebook potential
  • The importance of a Big Idea for your ebook — and how to create that awesome hook
  • The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris
  • An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part
  • How to organize your blog (and other content creation activities) in the future to create more books
  • Repurposing your book into other forms of content, such as a podcast or YouTube channel
  • The smartest, most certain ways to monetize your book — and how to measure success

Dec 15 2015

44mins

Play

Controversy, Link Building, & Google’s Changing Clickbait Policies

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Whether we like it or not, is all publicity technically good publicity? Gyi Tsakalakis & Conrad Saam apply their marketing perspectives to the McCloskeys, the gun-wielding attorney couple whose aggressions toward Black Lives Matter protesters led to national media attention. Later in the podcast, Gyi & Conrad shift gears to discuss Google’s coming ad policy changes and what they might mean for lawyers.

Special thanks to our sponsor Alert Communications.

Jul 14 2020

41mins

Play

Tactical Marketing — Smart Spending for Better ROI

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As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad spend and laying out common mistakes. Later, they shift gears to discuss how you can take a leadership role in your community in the midst of the nation’s current racial and political turmoil.

Special thanks to our sponsor Alert Communications.

Jun 02 2020

40mins

Play

New Beginnings

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Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch Hour Legal Marketing. They also share their vision for this show going forward, answer questions from listeners, and discuss the dos and don’ts of marketing during COVID-19. Stick around until the end to find out how you can get hold of your share of $340 million just for being you.

Special thanks to our sponsor Nexa.

May 20 2020

49mins

Play

Marketing in the Age of COVID-19

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The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times? Gyi and Kelly explain how to shift your marketing to fit the issues clients are facing in this new environment. Tactful, empathetic marketing can help your business not only stay afloat, but help you connect with new clients in need of your services.

Also, this is Kelly’s final Lunch Hour Legal Marketing appearance! As such, they discuss her new, exciting venture at Work Well Wherever.

Special thanks to our sponsor Nexa.

Apr 20 2020

41mins

Play

Understanding Your Metrics with firmTRAK’s Rich Marvel

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In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to develop firmTRAK, which helps lawyers make sense of their data, make smarter choices, and enjoy greater success.

Rich Marvel is the founder of firmTRAK and Marvel Law P.C.

Special thanks to our sponsor Nexa.

Mar 26 2020

15mins

Play

Level Up Your Marketing with Wendy Witt

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Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street talk with Wendy Witt about how to cultivate trusted relationships between law firms and their marketers that help them reach business goals grounded in their personal values.

Wendy Witt is a law firm business strategist and the CEO behind Million Dollar Attorney, a private consulting firm.

Special thanks to our sponsor Nexa.

Mar 13 2020

47mins

Play

Why Her and Not Me? – How You Can Be the Attorney Reporters Call

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Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for comments. Janet offers strategies for making initial contact with reporters and explains how to establish yourself as a unique voice in legal with impactful insights.

Check out Janet’s Media Profile worksheet for attorneys, which includes a free 30-minute consultation.

Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research.

Special thanks to our sponsor Nexa.

Feb 26 2020

55mins

Play

Branded Phone Numbers — Does Your Firm Need One?

Podcast cover
Read more

Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how branded phone numbers are an affordable and effective way to connect the people in your community to your law firm. Gyi and Kelly pick Paul’s brain for insights on crafting unforgettable phone numbers and connecting with phone clients through more meaningful interactions.

Paul Faust is the president and co-founder of RingBoost.

Special thanks to our sponsor Nexa.

Jan 16 2020

49mins

Play

Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Podcast cover
Read more

A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly Street talk with digital marketing expert Casey Cheshire about his three-pronged approach–capture, nurture, and automate–that shows lawyers how to simplify intake and develop client relationships through automated processes. They also discuss how marketing automation yields better reports, helping lawyers get a clear picture of which tactics are most profitable for their firms. 

Check out Casey’s new book, Marketing Automation Unleashed: The Strategic Path for B2B Growth

Casey is the founder of Cheshire Impact and the creator and host of the Hard Corps Marketing Show.

Special thanks to our sponsor Nexa.

Dec 20 2019

58mins

Play

Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Podcast cover
Read more

Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing.

Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer.

Special thanks to our sponsor Nexa.

Nov 27 2019

48mins

Play

Lunch Hour Legal Marketing: Mailbag Edition!

Podcast cover
Read more

In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you (probably) don’t need your own legal podcast, and how to handle bad &/or fake reviews for your law firm. Gyi and Kelly also offer their own earnest queries, but we won’t give them all away. Tune in for more!

Sep 19 2019

53mins

Play

Social Media Marketing: Strategy Tips for Law Firms

Podcast cover
Read more

Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target clients and offer easy, actionable strategies for increasing the visibility of a law firm. They also mention the benefits of utilizing a tool like ClickFunnels to help convert site visitors to new customers.

Traci Reuter is the founder and CEO of Divine Social, LLC.

Thank you to our sponsor, Nexa.

Aug 28 2019

48mins

Play

How AI Helps Lawyers Do Their Best Work

Podcast cover
Read more

How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they discuss the impact of AI and explain its value for lawyers. They also focus on dispelling fears associated with AI by addressing common myths and illustrating how this tech is becoming a necessary element of the modern law practice.

Thomas J. Hamilton is vice president of Strategy & operations at ROSS Intelligence in San Francisco, California.

Jul 31 2019

56mins

Play

Your Clients are Humans, Be One Too

Podcast cover
Read more

Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational divide on digital literacy, and the most common problems Rebecca’s seen in law firm marketing.

Rebecca Harding is a marketing and business development specialist and founder of Saltwhistle communications.

Jun 20 2019

40mins

Play

PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Podcast cover
Read more

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.

Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

May 15 2019

47mins

Play

Optimizing SEO with Schema Markup

Podcast cover
Read more

What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.

Martha van Berkel is the co-founder and CEO of Hunch Manifest (the creator of Schema App).

Apr 16 2019

56mins

Play

Review Fraud: Exposing Lawyers who Mislead Consumers

Podcast cover
Read more

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.

Mar 19 2019

51mins

Play

Jordan Harbinger’s Networking Playbook for Lawyers

Podcast cover
Read more

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.

Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

Feb 28 2019

1hr 4mins

Play

Digital Marketing: Content is King

Podcast cover
Read more

How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.

Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.

Jan 17 2019

45mins

Play

Pro Tips on Personal Branding from Dr. Natalia

Podcast cover
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Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn.

Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.

Dec 13 2018

46mins

Play

iTunes Ratings

5 Ratings
Average Ratings
4
0
0
1
0

Action-oriented Tips

By JF in NYC - Feb 20 2020
Read more
Gyi and Kelly combine enthusiasm, skepticism and interest to engage speakers with action-oriented tips for attorneys eager to market their practice, yet confounded by the multiple resources available.

Peter Piper picked peppers

By brooksderrick - Mar 19 2019
Read more
Driving back home from a trial and ran across this great Run-DMC rendition nestled within this dynamite podcast.