Ranked #1
Trademark for Logos and Graphics – BB023
Trademark for Logos and Graphics – BB023
One of our more popular episodes recently covered aspects of legal trademarks around naming. I wanted to follow up that ... Read more
2 Feb 2018
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1hr 2mins
Ranked #2
Promotional Material Design – Alex Ponce – BB003
Promotional Material Design – Alex Ponce – BB003
Alex Ponce is a freelance designer and former in-house designer for Stone Brewing. We discuss promotional materials for ... Read more
3 May 2017
•
48mins
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Ranked #3
Communicating Your Brand with Allagash – BB032
Communicating Your Brand with Allagash – BB032
There are many ways to communicate your brand, and Allagash does a great job of telling their story. Jeff Pillet-Shore f... Read more
30 Aug 2018
•
53mins
Ranked #4
Design for Beer Labels – BB031
Design for Beer Labels – BB031
Continuing the discussion of beer label design and branding, Adam Feller joins us to talk about packaging design. Adam o... Read more
8 Aug 2018
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1hr 15mins
Most Popular Podcasts
The Joe Rogan Experience
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Ranked #5
Beer Membership Clubs with pFriem – BB046
Beer Membership Clubs with pFriem – BB046
Along with doing your own brewery events, I think utilizing a membership club is one of the best ways to market and bran... Read more
4 Nov 2019
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37mins
Ranked #6
Social Media Planning – Leah Kuck – BB006
Social Media Planning – Leah Kuck – BB006
Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co. Leah Kuck is the Social Media and PR Specialist for ... Read more
1 Jun 2017
•
52mins
Ranked #7
Hiring for Branding & Design Help – Joseph Szala – BB011
Hiring for Branding & Design Help – Joseph Szala – BB011
Who, when, why, and how should you hire for branding and design help? With Joseph Szala of Vigor Branding Find Vigor Br... Read more
16 Aug 2017
•
56mins
Ranked #8
Rebranding – Jason Roberson – BB004
Rebranding – Jason Roberson – BB004
When is a good time to rebrand your brewery? How should you approach a rebrand? Jason Roberson is a freelance craft beer... Read more
3 May 2017
•
47mins
Ranked #9
Your Portfolio’s Role in Branding with Michael Kiser – BB019
Your Portfolio’s Role in Branding with Michael Kiser – BB019
Michael Kiser of Good Beer Hunting discusses how important your beer portfolio is when it comes to your branding. How ca... Read more
1 Dec 2017
•
50mins
Ranked #10
Managing Brand Assets with Brandfolder – BB036
Managing Brand Assets with Brandfolder – BB036
We’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a numb... Read more
17 Jan 2019
•
47mins
Ranked #11
Trademark and Branding for Craft Beverages
Trademark and Branding for Craft Beverages
Trademark attorney Mike Kanach joins the show to break down the challenges and benefits of creating strong trademarks fo... Read more
18 Oct 2017
•
54mins
Ranked #12
575 Beer Labels – BB009
575 Beer Labels – BB009
Chris Ladwig designed 575 completely individual beer labels that served as personal invitations for a new location openi... Read more
14 Jul 2017
•
39mins
Ranked #13
Perceived Quality through Beer Branding – BB028
Perceived Quality through Beer Branding – BB028
How you approach your branding can have a direct impact on the perceived quality of your beer and brewery. Your potentia... Read more
25 May 2018
•
50mins
Ranked #14
Creating a Content Calendar – BB020
Creating a Content Calendar – BB020
With the start of a new year almost here, now is a great time to take an audit of your content and content strategy to w... Read more
19 Dec 2017
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1hr 5mins
Ranked #15
Stories within Beer and Branding – BB048
Stories within Beer and Branding – BB048
For this episode, we're taking a look at the 2019 BC Craft Brewers Guild Keynote presentation done by Bryan Roth titled:... Read more
13 Jan 2020
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35mins
Ranked #16
Point of Sale with The Alison Group – BB029
Point of Sale with The Alison Group – BB029
Jeff Schweiger from the Alison Group joins the show again, this time to discuss options for designing and producing Poin... Read more
25 Jun 2018
•
53mins
Ranked #17
Dogfish Head Package Rebrand with Interact Boulder – BB037
Dogfish Head Package Rebrand with Interact Boulder – BB037
During my planning process for the Brand Forward design seminar at CBC, I had the pleasure of connecting with Fred Hart ... Read more
6 Feb 2019
•
48mins
Ranked #18
Reduce Your Label Costs – BB045
Reduce Your Label Costs – BB045
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. ... Read more
16 Oct 2019
•
35mins
Ranked #19
Branding with your Staff – BB047
Branding with your Staff – BB047
Jessica Ferrell comes from a deep background in restaurant and brewery experience. Along with just starting her own cons... Read more
25 Nov 2019
•
41mins
Ranked #20
Life as a Designer and Brewery Owner-BB043
Life as a Designer and Brewery Owner-BB043
There are brewery owners out there that have an added benefit of coming from another professional background. Someone wh... Read more
21 Aug 2019
•
53mins
