Keyword: The Amazon Insider Podcast

Building a business is never completely risk-free but there are ways you can mitigate risk in your Amazon business. Alex Sklar, with Payability, joins us to discuss the ways sellers can prevent risky situations. --- This episode's sponsor: Payability. ---

We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies.  A full list can be found at http://keywordpodcast.com Sponsor: http://kabbage.com/amazoninsider

Sophie Howard has grown and sold multiple Amazon businesses.  In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.

Peter Kearns, Former Amazonian and VP at 180Commerce, tackled a lot of seller questions and issues covering everything from running out of stock issues to dealing with non-authorized sellers. --- This episode's sponsor: Payability. ---

What’s your goal? What’s your dream? Why are you selling on Amazon? In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.

We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution. Sponsor: kabbage.com/amazoninsider

Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them. Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for. 

When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal. Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them.  Show links: Webinar: Aspects of Selling a Business. Value estimator: How much is your business worth?? Schedule a free consultation with Global Wired Advisors.

A professional marketing strategy is key to make your business grow and ultimately make you more money. Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy. Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword

A great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand. Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.

There are few things successful sellers are all doing to maximize and improve growth on the Amazon Marketplace. Recently, Seller Accountant surveyed a bunch of sellers to determine factors that profitable sellers have in common. Tyler Jefcoat with Seller Accountant breaks down three habits he finds profitable sellers doing. Webinar link: https://events.genndi.com/register/818182175026315583/8c38e7d7ee

Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want to avoid.

The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business. The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring someone or outsourcing customer service.

Amazon has launched a new tool for Sellers called IP Accelerator. It’s advertised as a free tool that connects you with law firms that specialize in Intellectual Property. Sellers then pay the law firm to file for a trademark application and Amazon will give those sellers access to Brand Registry, before the United States Trademark and Patent Office approves the trademark. Former Amazonian, Peter Kearns, 180Commerce, gives us his take on the program and if he thinks it’s worth it. This episode's sponsor: Payability.

It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen. One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.

Daniela Bolzmann wanted to figure out how to launch products and be successful on Amazon. So after a failed Indiegogo and a successful Kickstarter, she gave it a shot. She’s discovered that there are three things that every listing needs to be a success, no matter what the product is. Episode sponsor: Payability.

Pictures are worth a thousand words but a bad picture can cost you thousands. Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns.  In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and help increase clicks and conversion. 

Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money.  In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.

If you’re a brand owner selling on Amazon, there’s a feature that you definitely need to be using, Storefronts. Amazon Storefronts allow third-party sellers to create their own landing page with images and videos to showcase the details and stories about the products and brand. Rachel Greer with Cascadia shares with us some examples of good storefronts plus the best ways you can use them. 

We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.