Cover image of Keyword: The Amazon Insider Podcast
(30)
Business
News
Business News

Keyword: The Amazon Insider Podcast

Updated 5 days ago

Business
News
Business News
Read more

Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

Read more

Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

iTunes Ratings

30 Ratings
Average Ratings
23
2
1
1
3

Awesome Podcast!!!

By Clarisse Gomez - Jan 06 2020
Read more
Kate, host of the Keyword: The Amazon Insider Podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Great Info

By Wagner_Road - Oct 17 2016
Read more
Nice to hear from people that used to work at Amazon talk about issues selling on Amazon.

iTunes Ratings

30 Ratings
Average Ratings
23
2
1
1
3

Awesome Podcast!!!

By Clarisse Gomez - Jan 06 2020
Read more
Kate, host of the Keyword: The Amazon Insider Podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Great Info

By Wagner_Road - Oct 17 2016
Read more
Nice to hear from people that used to work at Amazon talk about issues selling on Amazon.
Cover image of Keyword: The Amazon Insider Podcast

Keyword: The Amazon Insider Podcast

Latest release on Nov 20, 2019

The Best Episodes Ranked Using User Listens

Updated by OwlTail 5 days ago

Rank #1: Keyword: the Amazon Insider Podcast Episode 074 - Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks

Podcast cover
Read more

Amazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.

We talk with former Amazonian Mike Ziegler who has been testing the extended network for a couple months. He gives his insight on how it works and if it’s something sellers should be doing.

Jun 20 2018

12mins

Play

Rank #2: Keyword: the Amazon Insider Podcast Episode 078 - Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks

Podcast cover
Read more

Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing.

Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want to avoid.

Jul 12 2018

10mins

Play

Rank #3: Keyword: the Seller Stories Episode 001 - 5 Mistakes Amazon Sellers Make with Sophie Howard

Podcast cover
Read more

Sophie Howard has grown and sold multiple Amazon businesses. 

In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.

Mar 06 2019

13mins

Play

Rank #4: Keyword: the Amazon Insider Podcast Episode 079 - Finding and Using Social Media Influencers to Promote your Products with Emily Murray, Cascadia

Podcast cover
Read more

A great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand.

Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.

Jul 17 2018

10mins

Play

Rank #5: Episode 101 - 2019 Q4 Readiness with Jon Derkits, 3PM Solutions

Podcast cover
Read more

Thanksgiving 2019 is weeks away, it’s time to make sure everything is ready for holiday shoppers.

Former Amazonian Jon Derkits, 3PM Solutions, shares his roadmap for fourth-quarter success.

Sponsor: Payability.

Oct 19 2019

11mins

Play

Rank #6: Keyword: the Extras Podcast Episode 030 - Three habits of profitable Amazon Sellers with Tyler Jefcoat, Seller Accountant

Podcast cover
Read more

There are few things successful sellers are all doing to maximize and improve growth on the Amazon Marketplace.

Recently, Seller Accountant surveyed a bunch of sellers to determine factors that profitable sellers have in common. Tyler Jefcoat with Seller Accountant breaks down three habits he finds profitable sellers doing.

Webinar link: https://events.genndi.com/register/818182175026315583/8c38e7d7ee

Oct 04 2019

25mins

Play

Rank #7: Keyword: the Extras Episode 013 - Finding Products to Source and Sell on Amazon with Matson Tolman, Jaguar AI

Podcast cover
Read more

We’re talking about ways to determine which new products to sell either by retail arbitrage or private labeling.

Matson Tolman, with Jaguar AI, gives us a strategy to use to determine new products and avoid sourcing mistakes.

Oct 04 2018

26mins

Play

Rank #8: Keyword: the Extras Podcast Episode 031 - Paying and Rewarding Yourself with Tyler Jefcoat, Seller Accountant

Podcast cover
Read more

An important part of any Amazon business is being able to make money.

But what do you do with the money you make?

When can you start paying yourself?

We talked with Tyler Jefcoat at Seller Accountant about when you should make the decision to pay and reward yourself.

Seller Accountant Webinar link: https://events.genndi.com/register/818182175026315583/8c38e7d7ee

Oct 04 2019

22mins

Play

Rank #9: Keyword: the Extras Podcast Episode 011 - Making your Big Picture Dream a Reality with Tyler Jefcoat, Seller Accountant

Podcast cover
Read more

What’s your goal? What’s your dream? Why are you selling on Amazon?

In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.

Aug 23 2018

33mins

Play

Rank #10: Ep. 045 Keyword Podcast: Importing from China

Podcast cover
Read more

If you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products.

No matter which situation describes you, there’s a high chance you’re working with factories.

And if you’re working with factories, there’s a very high chance your factories are based in China.

Nov 04 2017

14mins

Play

Rank #11: Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

Podcast cover
Read more

We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution.

Sponsor: kabbage.com/amazoninsider

Mar 23 2018

30mins

Play

Rank #12: Ep. 051 Keyword Podcast: Review Manipulation with Chris McCabe from ecommerceChris

Podcast cover
Read more

Reviews are pivotal to sales and growth on the Amazon Marketplace. Unfortunately, too many sellers are resorting to black hat tactics to get reviews and impact their competitor’s reviews.

We’re looking at some of these tactics and how complaints about this kind of abuse should be structured and sent to Amazon.  

Dec 22 2017

13mins

Play

Rank #13: Ep. 048 Keyword Podcast - Headline Search Ads with Mike Ziegler

Podcast cover
Read more

Increased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords. Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how to get access to them plus the kind of pictures that should be included.

Nov 21 2017

11mins

Play

Rank #14: Keyword: the Amazon Insider Episode 094 - Amazon Announces Project Zero with Peter Kearns, 180Commerce

Podcast cover
Read more

Brands can rejoice. They’re on the brink of receiving more power than ever to combat counterfeiters by being able to remove counterfeit ASINs from Amazon on their own.

Amazon announced that they’ve been testing "Project Zero" with 15 brands and we catch up with 180Commerce’s Vice President of Client Solutions, Peter Kearns, to get his take on Project Zero. 

Mar 13 2019

12mins

Play

Rank #15: Ep. 046 Keyword Podcast: Enhanced Brand Content

Podcast cover
Read more

Amazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created.

Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. 

Nov 09 2017

11mins

Play

Rank #16: Keyword: the Seller Stories 003 - Three Key Components Every Listing Needs with Daniela Bolzmann

Podcast cover
Read more

Daniela Bolzmann wanted to figure out how to launch products and be successful on Amazon. So after a failed Indiegogo and a successful Kickstarter, she gave it a shot.

She’s discovered that there are three things that every listing needs to be a success, no matter what the product is.

Episode sponsor: Payability.

May 19 2019

7mins

Play

Rank #17: Keyword: the Amazon Insider Podcast Episode 057 – Four Ways to Grow in 2018 with Peter Kearns, 180Commerce

Podcast cover
Read more

It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen.

One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.

Jan 30 2018

11mins

Play

Rank #18: Keyword: the Amazon Insider Episode 015 - Vetting and Hiring Consultants to Help with Gabe Ray, Jaguar AI

Podcast cover
Read more

Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them.

Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for. 

Oct 18 2018

25mins

Play

Rank #19: Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia

Podcast cover
Read more

Finding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins. Marell Morel from Cascadia gives us a pricing strategy that should used while managing Private Label Products at Amazon.

Nov 15 2017

12mins

Play

Rank #20: Keyword: the Extras Podcast Episode 009 - Basics and Mistakes of eCommerce Accounting with Tyler Jefcoat, Seller Accountant

Podcast cover
Read more

There are lots of easy mistakes and information sellers can miss when it comes to eCommerce accounting. Tyler Jefcoat, founder of Seller Accountant, shares with us some ways sellers can avoid those mistakes and improve their own accounting processes.

Aug 10 2018

30mins

Play