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Rank #156 in Careers category

Business
Careers

The Create & Thrive Podcast

Updated 3 days ago

Rank #156 in Careers category

Business
Careers
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Learn how to turn your creative hobby into a thriving business with Jess Van Den

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Learn how to turn your creative hobby into a thriving business with Jess Van Den

iTunes Ratings

67 Ratings
Average Ratings
62
2
2
0
1

A Freelance Fortress for Creatives!

By Katie Joy B. - Nov 07 2019
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Jess and her incredible guests shine the brightest of lights on what it means to create a sustainable creative freelance business that works for you! Engaging, inspiring, and educational are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Jess - keep up the great work!

Right on Time!

By Stacey Vee - Aug 28 2019
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I recently subscribed to this podcast and I have listened to Episode 203 with Katie Salmon twice already! Her tips on designing for smart phone instead of inbox were an AHA! moment for me. I’d been looking for this very information for a few days and here it was yesterday on my morning commute!

iTunes Ratings

67 Ratings
Average Ratings
62
2
2
0
1

A Freelance Fortress for Creatives!

By Katie Joy B. - Nov 07 2019
Read more
Jess and her incredible guests shine the brightest of lights on what it means to create a sustainable creative freelance business that works for you! Engaging, inspiring, and educational are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Jess - keep up the great work!

Right on Time!

By Stacey Vee - Aug 28 2019
Read more
I recently subscribed to this podcast and I have listened to Episode 203 with Katie Salmon twice already! Her tips on designing for smart phone instead of inbox were an AHA! moment for me. I’d been looking for this very information for a few days and here it was yesterday on my morning commute!

Listen to:

Cover image of The Create & Thrive Podcast

The Create & Thrive Podcast

Updated 3 days ago

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Learn how to turn your creative hobby into a thriving business with Jess Van Den

[83] How to Grow Your Instagram Account with Steph Wallace

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Do you struggle when it comes to growing your Instagram following? Do you wonder how people gain a ton of [...]

Nov 25 2016

1hr 23mins

Play

SS18 – Being Boss with Emily Thompson

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Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. If [...]

Dec 11 2018

38mins

Play

[95] The Pros & Cons of Amazon Handmade & Shopify with Linda Blume from Rustica Jewelry

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There are so many selling platforms available to us that it can be daunting to figure out which ones to [...]

Mar 10 2017

1hr 2mins

Play

[181] 5 Non-Negotiable Keys to Selling Your Craft Online

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Selling your craft online via etsy, another venue, or your own website has so many benefits.
Having an online presence is one of the most important things you can do for your handmade business.

If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

I also share the 5 things you need to get a handle on before you can start successfully selling your work online.

Mar 21 2019

27mins

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[91] 7 Tips for Work at Home Creatives

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Feb 10 2017

32mins

Play

[81] How to Overcome Creative Block with Christina Lowry

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Running a creative business brings with it many ups and downs in your level of creative inspiration – I call [...]

Nov 10 2016

56mins

Play

SS18 – Grow your Side Hustle with Chris Guillebeau

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Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. [...]

Nov 19 2018

33mins

Play

[145] Erin Dollar of Cotton & Flax

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My guest today is the inspirational Erin Dollar. Erin is a textile and surface pattern designer who specialises in minimalist [...]

Apr 19 2018

49mins

Play

[166] Pricing & Branding with Megan Auman

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My friend Megan Auman has been running her eponymous jewellery line for over 12 years. She also, like me, [...]

Oct 23 2018

41mins

Play

[157] Leverage your Etsy Shop with Danielle Spurge

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Want to get featured in a big magazine or online publication? Making sure your Etsy shop is top-notch is [...]

Aug 23 2018

38mins

Play

[100] 10 Truths About Running a Handmade Business

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Welcome to Episode 100 of the Create & Thrive Podcast! And it’s double celebrations, because it’s not only the [...]

Apr 13 2017

36mins

Play

[191] Branding Blunders to Avoid with Julie Gibbons

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Do you have an intentional brand for your handmade business that draws in your ideal customer – and actually repels those who aren’t?
People make a split-second decision about your business the moment they see your branding – whether that’s your website, instagram feed, business card, market stall… any touchpoint they have with your business.

Are you sending the right message?

Are you engaging and enticing your ideal customers with your branding? Or are you making one of many branding blunders that will turn them away?

In this episode, I talk to my friend and branding expert Julie Gibbons about all things branding. We discuss:

why branding is more about emotion than logic
how you might be fading into the noise through haphazard branding
the most important first step you need to take in order to craft a compelling brand
and much more!

May 30 2019

38mins

Play

[HBT #2] Unfollow your Competition

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When it’s time to unfollow your competition. http://createandthrive.com/wp-content/uploads/2018/01/HB2_Unfollow_the_Competition.mp3 Love the show? You can show your support by: Leaving a review on the [...]

Jan 18 2018

1min

Play

[197] How to Plan your Next Project… Properly! With Kate Hutcheson.

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Do you have big ideas… but struggle to make them happen?
I can’t count the number of projects I’ve never started, or not done properly, or been up at all hours trying to finish by a deadline!

Why does this happen?!

Because we don’t project manage properly, that’s why.

Today’s guest is here to save us from all of that! Kate Hutcheson of the Efficient/Creative has turned her years of project management experience to helping creatives like you and me work out how to get big things done.

She outlines a super-simple method for you to follow in order to plan and execute your next project… properly!

Jul 11 2019

50mins

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[139] How Max & Me Became a Smashing Success with Stacey Howard

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Mar 07 2018

53mins

Play

[159] Top Tips for Selling your Handmade Goods Wholesale with Melanie Augustin

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Sep 05 2018

41mins

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[133] Outsourcing Production with Britta Boeckmann

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Have you ever thought about outsourcing the production of your handmade goods? Maybe you want to grow beyond what one [...]

Jan 16 2018

45mins

Play

Making It Podcourse – Week 2 – MONEY

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Welcome to the Making It Podcourse!
It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks.

Each episode will be approximately an hour long, packed full of lessons.

Today is the second week of the course, and in it, I take you on a money journey – helping you figure out your money story, clarifying what you can expect out of your business in the early days, addressing the ‘what should I charge’ question, clarifying profit, and much more.

In September I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

Sep 13 2019

1hr 19mins

Play

[141] Grow your Side Hustle with Chris Guillebeau

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In this episode I talk with the master of the Side Hustle – my friend Chris Guillebeau. Chris has [...]

Mar 21 2018

33mins

Play

[161] The number 1 reason handmade businesses fail (and 3 strategies to overcome it)

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I have seen so many handmade business owners flounder and give up, and there is one thing so many [...]

Sep 19 2018

1hr 1min

Play

[212] Etsy SEO Live Workshop Replay (with info direct from Etsy themselves)

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If you sell on Etsy, ranking highly in search is the holy grail!

 That’s why I am SO excited to bring this workshop to you today!

Today’s podcast and video are a replay of a live workshop I gave in early November 2019 – in partnership with Etsy themselves.

Yep, that’s right, I literally worked with Etsy to create this presentation – to make sure you have all the correct knowledge moving forward into growing your Etsy shop in 2020.

So – don’t miss out on getting the right info on search direct from the source!

And! I put together a downloadable cheat sheet with all the key takeaways from this workshop – make sure to get a hold of that, too.

I hope this helps to clear up a few Etsy search myths, and gets you fired up to improve your Etsy SEO in 2020 and beyond.

Get your FREE Etsy SEO Cheat Sheet

Get a downloadable summary of the key strategies you need to use to improve your Etsy search rankings!

Get it now!

Watch on YouTube…

Support the show

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

Highlights from this episode: 

Get your FREE Etsy SEO Cheat Sheet

Get a downloadable summary of the key strategies you need to use to improve your Etsy search rankings!

Get it now!

Nov 26 2019

1hr 12mins

Play

[211] Selling via subscription & my Earring-of-the-Month Club story

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Have you ever considered selling your products via subscription?

I have done just that – many years ago, I ran an Earring-of-the-Month Club, which was quite successful.

Customers could sign up for a monthly subscription, or they could buy 3, 6, or 12 month subscriptions (which made great gifts!).

In this episode, I tell the story of why I started the club, how I ran it, and why I eventually wound it up.

I also outline some reasons why you might like to consider offering some form of subscription for your own products, and how to go about doing so!

This is a premium episode, available only to members of the Thriver Circle.

You’ll be able to get access to the FULL episode, as well as ALL past premium episodes when you become a member.

>>Listen to the episode intro below<<

Join the Thriver Circle

Support the show

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

Nov 19 2019

4mins

Play

[210] 6 years, 12 employees, and $1 mil revenue… the inspirational story of Popov Leather.

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Imagine starting a business because you just wanted to make yourself the perfect wallet… and then looking back 6 years later to discover that you’ve got 12 employees, 2 children, and over a million dollars in revenue?

 That’s the position that my guest today – Ryan Popov – finds himself in – and as he stated himself in the podcast, he never dreamt he’d be where he is today when he was perfecting that wallet for himself 6 years ago.

His business has been incredibly successful in a relatively short timeframe, and in this episode he shares:

  • how (and why) his business has grown so quickly;
  • how he and his wife (who is equal partner) balance work and family;
  • the differences between selling on Etsy and on his own website;
  • how he and his wife took the leap from being employed to full-time self-employment;
  • the marketing strategies that have worked for him, and much more.

 I had so much fun chatting to Ryan for this episode – he’s clearly passionate about his craft, and about his business, and I hope you enjoy listening to his story as much as I did!

Support the show

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

Highlights from this episode:

  1. Ryan began leatherworking to create a perfect wallet for himself. After seeing his finished wallet, his now-wife Jill recommended he make a few more and add these to Etsy and they sold well.
  2. Popov Leather’s sales are slowing on Etsy but are significantly growing up on their own site with the business grossing more than $1 million dollars last year.
  3.  “You get to a certain point when you are selling on Etsy where you have to decide if you want to run a business and make some serious money or if you want to stay crafting” {Ryan}
  4. As business grows the roles you fill within it will shift. 
  5. “That (creativity) sort of disappears when you have 100 orders in the queue and you are working like crazy to get things done.” {Ryan} 10:10
  6. With their first child due, Ryan and Jill made the choice to hire their first employee and Ryan quickly realised that more could get done if there were more hands on deck.
  7. “Everything that goes out that door is a representation of everything that you stand behind and it’s that first impression customers have when they feel your product” {Ryan}
  8. There are now 12 full time employees including team members who specialise in customer service and shipping.
  9. “You can’t have people care about your business as you do but I feel like we’ve gotten to the point where everyone does care a lot. And 90% is good enough” {Ryan}
  10. Sometimes you need to break up with customers when you are unable to meet their requirements.
  11.  “There is not one magic bullet to increase sales. It is a combination of a lot of little efforts” {Ryan}
  12. Instagram photos is a big impact for little effort. Great Instagram images can build your story, encourage people to investigate your brand more and can be repurposed elsewhere in your business yo.
  13. When you run an online business your photos need to create the feeling of walking up to your product in-person and picking it up.
  14. “Photography is the key to successfully selling online” {Jess}
  15. Share the story of you and your brand. People want to know the story behind the product and connect with you.
  16. Check out Popov Leather here.

Nov 12 2019

49mins

Play

[209] 16 Strategies to Survive the Silly Sales Season

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It’s the silly season! And that means that you’re going to be busy – real busy – both in your business and in your life.

 So how do you make sure to stay on top of everything while maintaining your sanity?

That’s what today’s podcast is aaaaaall about. I’ve got 16(!) strategies that will help you stay sane and survive the silly sales season when you’re running an online business.

Watch on YouTube…

Support the show

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

Highlights from this episode: 

  1. Accept that you’ll be busy, but that there is an end date! Yes, you’ll be working long hours, and it might get overwhelming, but it won’t last forever – and think of the money!
  2. Schedule some downtime after the busy season has passed – even if it’s just 1 day to yourself. It’s something for you to look forward to. A massage, weekend away, or just a day by yourself reading a book or at the beach (or the slopes!).
  3. Keep an exercise schedule! The busier and more stressed you are, the MORE important this is, not less. 20 min a day, heart-rate-elevating exercise. This can be as simple as a walk, and will act as a brain break, too.
  4. Do a stocktake now and make sure you have enough materials in stock and packing stock!
  5. Use the pomodoro technique.
  6. Don’t make promises to customers you can’t keep (set expectations) – it’s better to lose a customer than not deliver something on time – especially over Christmas! Remember it’s not your fault if someone didn’t get organised early enough – don’t take on the guilt.
  7. Set cut-off times, and stick to them!
  8. Turn off your phone notifications – schedule in time to deal with messages/emails
  9. Don’t over-commit (business or personal) 
  10. Get help if you need it (with packing, promotion, emails etc – or with cleaning or childcare). Think about local teenagers – hire them now school is over (in Oz).
  11. Drink enough water, not just coffee! Especially for those of you in cold climates, it can be easy to forget. And keep eating good food, too – try to avoid binging on the unhealthy stuff (save the binge for the holiday meals!)
  12. Do your own shopping now, before the super-busy season hits.
  13. Carve out designated work time.
  14. Educate your family and friends that you’re not as available as normal.
  15. Pre-make any stock you can now!
  16. Schedule any marketing (social media, emails etc) as early as possible so you’re not worrying about it during the busiest part of the season.

More info:

Nov 05 2019

28mins

Play

[208] How to deal with unhappy customers (Redux)

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It can feel like the worst thing in the world to have an unhappy customer.

And I get it, I’ve been there – it’s almost impossible to not take it personally, especially the first time it happens to you in your business journey.

The fact is: it’s inevitable that at some stage in your business you will have an unhappy customer.

The old saying ‘you can’t please 100% of the people 100% of the time’ holds true for every business, no matter how hard you try or how awesome you are (and I know you’re awesome!).

You can’t live in fear of it happening though! You must contemplate in advance that it is going to happen one day, and rather than stick your head in the sand, be aware and realistic, and ensure you are prepared to deal with an unhappy customer when the time comes.

The truth is: sometimes things go wrong. Sometimes you will stuff up. Sometimes it will be out of your control. Sometimes you will be able to turn it around… and sometimes you won’t.

No matter the situation, this episode outlines some ways you can be prepared and ensure you manage the situation effectively: with compassion, rationality, humility, honestly, and grace.

This is a re-broadcast of episode 82.

Support the show

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

Quotes and highlights from this Episode:

  • An unhappy customer can express themselves either publicly or privately.
  • A private conversation is preferred but often an upset customer will leave public feedback or a bad review – it’s best if you can avoid this, for obvious reasons!
  • There can be so many reasons why people are unhappy. Sometimes it is their fault, sometimes it is yours, and sometimes it is out of both your hands. Whatever the case may be, always approach the situation calmly and be polite, helpful and upbeat.
  • ‘You can’t control how people are going to respond, and you can’t control people’s emotions’. {Jess}
  • First up, don’t panic!
  • If this is the first or second time it has happened it is hard not to panic.
  • Don’t ever respond to a customer in the heat of the moment.
  • If you have someone you trust it can be a good idea to share with them. Two heads are better than one.
  • Be the bigger person
  • Approach the issue from a place of calm rationality.
  • ‘Don’t get caught in the drama’. {Jess}
  • Think logically and rationally and try and be compassionate to your customer.
  • ‘Really try to put yourself in your customer’s shoes as much as you possibly can’. {Jess}
  • Try and work out the underlying reason the customer is upset – often it is not initially clear.
  • Admit your mistakes
  • If you have made a mistake you need to fix it.
  • ‘Own it, fix it, and then move on’ {Jess}
  • Learn from the issues that arise
  • You need to fix the part of the system that is broken so that the same thing never happens again.
  • Stick to your policies and don’t be held ransom
  • If you have not made a mistake and something has gone wrong don’t feel like you’re held ransom by the possibility of a bad review.
  • Your policies should outline all information your customer needs to know so that there are no surprises and you are covered.
  • Always be understanding and kind even if you have not made the error.
  • ‘Think of a way to respond that is empathetic and understanding’ {Jess}
  • If you follow all of the steps you will hopefully be able to turn an unhappy customer into a satisfied or even a happier customer.

Oct 29 2019

33mins

Play

[207] So you want to run an Instagram challenge…

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Have you ever thought about running your own Instagram challenge?

Maybe you want to grow your followers and your community.

Maybe there’s a cause you want to promote, or something you want to celebrate.

Whatever the reason, Instagram challenges can be a lot of fun, and a great way to engage your followers… but they are also a LOT of work.

In this episode I chat to my friend Amanda Adams about her experience running her successful IG challenge #bpsewvember over 5 consecutive years.

This is a premium episode, available only to members of the Thriver Circle. If you want the whole episode, you’re in luck – membership is open right now, and closes on October 29, 2019!

So you’ll be able to get access to the FULL episode, as well as ALL past premium episodes when you become a member.

>>Listen to the episode intro below<<

Join the Thriver Circle

Support the show

You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

Oct 22 2019

6mins

Play

[206] When you want to quit.

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Have you ever had that moment where you thought ‘I just don’t want to do this any more’?

This happens to most of us eventually – especially those of us who have been in business for a long time.

How do you know if or when it’s time to quit?

In this episode I give you some food for thought, and outline a few key questions to ask yourself in order to decide if it really is time to throw in the towel, or if you’re jut having a bad day.

    This week’s featured review…

    Support the show

    You can make a secure donation (of the amount of your choice) via the Paypal button below.

    Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

    In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

    You can also:

    • Leave a review on the C&T FB page.
    • Leave a review on Apple Podcasts.
    • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

    Oct 14 2019

    17mins

    Play

    [205] How to choose the right platform for your handmade website & shop.

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    Etsy, Shopify, WordPress – oh my! How do you choose the right platform for your handmade shop & website?

    There is no one-size-fits-all solution to this question – but in this podcast episode, I do my best to lay out all of the things you need to consider when making the decision.

    I outline 15 different aspects to consider – things like price, security, design & much more!

    I also discuss the difference between selling on a marketplace (like Etsy, Amazon, Ebay) versus selling on a stand-alone website (like Squarespace, Wix, or Shopify). AND – why you might want to do both.

    If you are just getting started, my usual recommendation is to begin with an Etsy shop – but that shouldn’t be the be-all and end-all of your online presence – and I outline why that is in this episode, too.

    If you’ve been wanting to set up shop online, but don’t know where to start, this episode will steer you in the right direction – as will my course, Set Up Shop, which is open for registration right now – and class starts October 14, 2019! 

    Do you want to learn how to set up your own online craft shop and get it right, first time?

    Want access to a proven system that over 1,000 makers have used to set up a stellar online shop?

    Check out my flagship course – Set Up Shop

    Click Here to Find Out More

    Support the show

    You can make a secure donation (of the amount of your choice) via the Paypal button below.

    Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

    In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

    You can also:

    • Leave a review on the C&T FB page.
    • Leave a review on Apple Podcasts.
    • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

    Oct 07 2019

    46mins

    Play

    #MakingItPodcourse – Week 4 – BUSINESS MANAGEMENT

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    Welcome to the Making It Podcourse!

    It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

    Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks. 

    Each episode will be approximately an hour long, packed full of lessons.

    Today is the fourth and final week of the course, and in it, I talk about all things business management.

    I’m going to cover managing a whole range of things – your focus, your energy, your expectations, your business systems, your time, and your schedule. Some of those might seem like somewhat of a surprise, but I promise you – managing all of them well is the only way to ensure everything flows smoothly in your business.

    In September I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

    I’ve created this FREE course specifically for makers – those who create handmade goods to sell.

    To create this course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 6 years of teaching other makers about handmade business right here at Create & Thrive.

    I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at: and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

    I hope it helps your handmade business to thrive!

    If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

    You can find out more about the oodles of benefits of membership right here. Membership will open again in late October, 2019.

    Jess x

    Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

    Just enter your email below…

    Get weekly downloadables

    Awesome! Check your email and confirm your subscription.

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    Support the show

    You can make a secure donation (of the amount of your choice) via the Paypal button below.

    Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

    In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

    You can also:

    • Leave a review on the C&T FB page.
    • Leave a review on Apple Podcasts.
    • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

    Sep 26 2019

    1hr 8mins

    Play

    Making It Podcourse – Week 3 – MARKETING

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    Welcome to the Making It Podcourse!

    It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

    Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks. 

    Each episode will be approximately an hour long, packed full of lessons.

    Today is the third week of the course, and in it, I talk about all things marketing.

    What exactly IS marketing? Why does it matter? What is your Brand Story and how should you tell it? What is visual marketing? What is SEO and why does it matter? I’ll also discuss how to use social media, a mailing list, and more. 

    In September I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

    I’ve created this FREE course specifically for makers – those who create handmade goods to sell.

    To create this course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 6 years of teaching other makers about handmade business right here at Create & Thrive.

    I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at: and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

    I hope it helps your handmade business to thrive!

    If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

    You can find out more about the oodles of benefits of membership right here. Membership will open again in late October, 2019.

    Jess x

    Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

    Just enter your email below…

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    Support the show

    You can make a secure donation (of the amount of your choice) via the Paypal button below.

    Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

    In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

    You can also:

    • Leave a review on the C&T FB page.
    • Leave a review on Apple Podcasts.
    • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

    Sep 20 2019

    1hr 31mins

    Play

    Making It Podcourse – Week 2 – MONEY

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    Welcome to the Making It Podcourse!
    It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

    Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks.

    Each episode will be approximately an hour long, packed full of lessons.

    Today is the second week of the course, and in it, I take you on a money journey – helping you figure out your money story, clarifying what you can expect out of your business in the early days, addressing the ‘what should I charge’ question, clarifying profit, and much more.

    In September I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

    Sep 13 2019

    1hr 19mins

    Play

    Making It Podcourse – Week 1 – MINDSET

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    Welcome to the Making It Podcourse!
    It's back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

    Well, I've re-organised the lessons, and am bringing this free course to you again in September 2019 - but this time, in weekly chunks. 

    Each episode will be approximately an hour long, packed full of lessons.

    Today is the first week of the course, and in it, I tell you what to expect, as well as sharing a little bit of my own story for those of you who don’t know me.

    Over the next four weeks, I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

    I’ve created this FREE course specifically for makers – those who create handmade goods to sell.
    To create this course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 6 years of teaching other makers about handmade business right here at Create & Thrive.

    I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at: and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

    I hope it helps your handmade business to thrive!

    If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

    You can find out more about the oodles of benefits of membership right here. Membership will open on September 16th, 2019.

    Sep 06 2019

    1hr 8mins

    Play

    [204] Grow your Handmade Biz via YouTube with Patrick Adair

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    Aug 29 2019

    1hr 2mins

    Play

    [203] Emails that Get Attention with Katie Salmon

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    You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails?
    My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.

    But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.

    Aug 22 2019

    32mins

    Play

    [202] How & Why to Document your Business Systems

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    Aug 16 2019

    5mins

    Play

    [201] Heidi Luerra and the Work of Art

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    You know I'm all about no-nonsense advice about growing a creative business - and my guest today is aaaaall about that.
    Heidi Luerra is the founder and force behind RAW artist showcases, which she founded in LA 10 years ago.

    She's also the author of the upcoming book The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs.

    In this interview, she describes how RAW came to be (and her background as a fashion designer); how she's grown it into a global organisation; and she shares some tips from her book on how you can be more successful as a creative entrepreneur.

    Aug 08 2019

    39mins

    Play

    [200] An Interview with Jess’ Husband Nick – His Side of the Creative Journey

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    Have you ever wanted to hear the other side of the story?
    What’s it like to be the partner of a creative entrepreneur?

    What’s it like working full-time with your spouse in your business?

    Who does the washing? (Spoiler: not Jess.)

    We answer all these questions and more in this special, 200th episode of the Create & Thrive Podcast, where I interview my husband and right-hand-man, Nick Bianchi, on the show!

    I did a call-out for questions… and boy, did you all deliver! So I asked, he answered, and we bantered about our experience working together and sharing all aspects of our lives over the last decade – since before Epheriell even began.

    We had a lot of fun recording this, so I hope you enjoy listening to Nick’s experiences, and this glimpse ‘behind the curtain’ of a self-employed couple.

    Aug 01 2019

    39mins

    Play

    [199] 5 Ways to Find Shops to Stock your Handmade Products

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    So you want to get your handmade products into shops, galleries, or boutiques… BUT – how do you find the right ones to approach?
    There are a ton of ways to do this – many of which we teach in my newly available course – Wholesale Know-How – but in this episode, I’m outlining just 5 of the strategies you can use to track down potential new stockists who would be a perfect fit for your product.

    It’s important to get this step right, so you don’t waste time approaching the wrong type of stores. Of course, not every store you approach will say yes (even if you are a perfect fit!) but you vastly increase the likelihood of a store buying from you if you do the research and hard yards beforehand to make sure they’re a great fit.

    Jul 25 2019

    21mins

    Play

    [198] Setting Boundaries in your Handmade Biz {Premium}

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    Do you struggle to set boundaries in your handmade biz?

    Maybe you feel like you have to respond to every email or message RIGHT NOW.

    Perhaps you feel like you should ALWAYS be working.

    Maybe you struggle to focus when there are chores catching your eye around the house.

    Or do you find it hard to say ‘no’ to family and friends when they want your attention during what should be work time?

    In this episode, I go into detail about all the different sorts of boundaries you need to set in your handmade business – around your time, your privacy, and much more.

    I share a few challenges I’ve faced over the years to set boundaries (and why I took Facebook off my phone…), and share many tips about why boundaries matter, and how you can set and enforce them.

    Jul 18 2019

    7mins

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    [197] How to Plan your Next Project… Properly! With Kate Hutcheson.

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    Do you have big ideas… but struggle to make them happen?
    I can’t count the number of projects I’ve never started, or not done properly, or been up at all hours trying to finish by a deadline!

    Why does this happen?!

    Because we don’t project manage properly, that’s why.

    Today’s guest is here to save us from all of that! Kate Hutcheson of the Efficient/Creative has turned her years of project management experience to helping creatives like you and me work out how to get big things done.

    She outlines a super-simple method for you to follow in order to plan and execute your next project… properly!

    Jul 11 2019

    50mins

    Play