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The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

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An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

E418: Elite Seller and RebateKey Shutdown: Is Amazon Still "New Seller Friendly"?

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Mike, Dave, and Steve take a break from attending the Indian Wells to talk about the future of Amazon and how the ecommerce landscape is changing.

Greetings from the Indian Wells Tennis Garden!

On this rare occasion that Dave, Steve Chou, and myself got together, we decided to sit down and talk about all the things that have been going on in the world of Amazon and what it means to be an ecommerce seller today. 

In this episode, we talk about Amazon’s huge policy drops on rebates and giveaways. We also give our personal takes on the current review and ranking system and why sellers and brands use rebates in the first place. 

We then move on to discuss Amazon’s future direction in broad strokes, particularly with regards to it being both a marketplace and a seller at the same time, and how it tends to give itself an unfair advantage over third-party sellers on the platform. 

If you’re looking to just relax and listen to a fireside chat between three ecommerce sellers who’ve been in the game for a while now, this is the episode for you. 

Timestamps:

  • Why Amazon shut down Elite Seller and RebateKey - 7:42
  • The current review and rating system on the Amazon marketplace - 19:48
  • How Amazon creates an unfair advantage for itself over third-party sellers - 22:36
  • What the landscape looks like for new Amazon sellers moving forward - 32:03
  • The perks of having your own website - 37:25
  • How we deal with Amazon issues and seller support - 45:48

I hope you enjoyed my conversation with Dave and Steve as much as I have. Be sure to check out Steve’s other awesome content over on My Wife Quit Her Job, and we’ll definitely have him back on the podcast soon.

On the topic of Amazon, we’re still giving away free copies of our book, Amazon Domination, which is a non-nonsense, step-by-step guide to launching your next #1 Amazon Best Seller. Again, the book is free (just pay for shipping and handling). Grab yours here.

If you haven’t already, leave us a review over on iTunes and let us know what you think of this episode. As always, happy selling and we’ll talk to you soon!

Nov 09 2021

57mins

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E417: From Small Mother-And-Son Business To Go-To Keto Brand [Under The Hood With John Terry]

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Today, I’m excited to be doing another Under The Hood episode, which, for new listeners, is an hour-long coaching call with a fellow ecommerce business owner that we turn into a full-fledged podcast episode to help other sellers that might have the same questions and pain points. 

My guest is John Terry, who is one half of an interesting mom-and-son business, Ketonia. Their company is a thriving online keto bakery that sells products like a delicious Keto Coconut Macaroons mix. 

In this episode, John picks my brain on how to scale his business further, including managing traffic between an Amazon store and a brand site, the value of outsourcing tasks to a VA, and even strategies as the ecommerce space becomes more inflationary. 

Timestamps:

  • How John got into ecommerce - 1:18
  • Why you want to have traffic coming into your own website - 16:53
  • Which things to optimize if you’re a smaller online business - 26:22
  • Which tasks entrepreneurs can outsource to virtual assistants - 31:00
  • How to measure the success of your influencer outreach - 36:08
  • Mike’s main strategies in this current inflationary environment - 50:19
  • The potential of selling your brand to a rollup down the road - 54:00

I had a great time talking to John, and I hope he and his mom can come back for a sequel episode so we can learn how far their business has come along in a year or so.

Before we go, don’t forget that if you’re an Amazon FBA seller based in Canada, you can get a chance to win a 1-year EcomCrew Premium membership absolutely free by just completing a quick 2-minute survey. Just head over to ecomcrew.com/poll2021. Good luck!

If you enjoyed this episode, please head over to iTunes and leave us a review. Until the next one, happy selling!

Oct 28 2021

49mins

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E416: Debunking Myths About Selling in the EU with Melanie Shabangu

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Mike and Melanie of AVASK talk about what sellers need to know before expanding their ecommerce businesses to Europe and other markets abroad.

Many sellers think that selling or expanding into the EU is a nightmare, what with the language barriers and different compliance requirements. I myself have done it in the past and found it quite difficult.

That being said, my guest today, Melanie Shabangu, will help me debunk common myths all of us might believe about selling in the EU, and she’ll explain exactly how to keep an ecommerce business profitable when expanding abroad. 

Melanie is a tax expert and ecommerce accountant for AVASK, an accounting firm that specializes in helping ecommerce sellers expand their businesses into Europe, the UAE, and even Australia. 

In this episode, I have the pleasure of picking her brain about what selling in the EU is like, especially for those who have little to no experience with it. We’ll be talking about myths that might be putting off a lot of US sellers from selling in the EU, VAT and other compliance requirements, and the overall economics of selling in markets abroad.

Timestamps: 

  • Introduction - 0:00
  • Introduction to Melanie and AVASK Accounting - 1:35
  • Myths you might believe about selling in the EU - 2:35
  • The basic economics of selling in the EU - 4:46
  • How much it costs to translate an Amazon listing - 13:54
  • What is Value Added Tax? - 26:53
  • What your costs could look like with VAT - 27:56
  • Standard compliance requirements when expanding into European markets - 32:45

I want to thank Melanie for all the valuable stuff she shared today. I definitely wish I knew all of these before trying to sell abroad—I hope it motivated you to give it a shot as much as it did me.

If you want to learn more about what we discussed in this episode, shoot Melanie an email at melanie@avaskgroup.com or contact their expansion team at expansion@avaskgroup.com.

On the topic of selling across borders, we’re running an exclusive giveaway for our friends in Canada. By answering our quick 2-minute survey over on ecomcrew.com/poll2021 you get a chance to win a full year’s worth of EcomCrew Premium membership absolutely free! This grants you access to all our courses, past webinars, and direct email support from Dave and myself. Good luck!

As always, please leave us a review over on iTunes if you haven’t already. Until the next one, happy selling and we’ll talk to you soon!

Oct 25 2021

40mins

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E415: The Strategies FBA Rollups Are Using in Their Amazon Listings with John Li

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John Li and Mike talk about the newest trends that PickFu has observed over hundreds of thousands of AB Tests done on their platform.

PickFu is a customer insights platform that acts as a digital focus group for ecommerce sellers who want to run tests, say A/B testing a product image, and get customer feedback on product listings. 

My guest for this episode is John Li, who is a Co-Founder of PickFu and knows the ins and outs of customer research. 

I’ll be picking his brain about the key insights that he’s gotten from the thousands of tests that sellers have run using PickFu, including the testing strategies that big ecommerce rollups use to optimize their listings. 

Throughout the episode, he’ll be showing me specific examples of optimized listings and we’ll be breaking down which elements have the most impact on sales and conversions. If you’re tuning in through an audio-only channel, be sure to check out this episode over on the EcomCrew YouTube Channel and our new dedicated EcomCrew Podcast Channel for clips and episode highlights.

Timestamps:  

  • Introduction - 01:00
  • John’s insights on how sellers have done testing over the years - 02:50
  • Actual examples of optimized listings - 07:25 
  • Why you should test early - 21:17
  • The different responses you get for running consumer insights tests - 26:15
  • Using open-ended ways to get feedback - 29:37

I want to thank John for the strategies and actionable stuff he shared in this episode. We’ll definitely have him back for more insights as the market develops. If you want to learn more about customer research or run your first test using PickFu, head over to their website and use discount code: ecomcrew to get 50% off your first poll.

By the way, if you’re selling on Amazon out of Canada, we’re currently running a giveaway exclusively for you. By answering our quick poll over on ecomcrew.com/poll2021 you can get a chance to win a full year’s worth of EcomCrew Premium membership, which is valued at $1499, absolutely free! 

If you haven’t already, please leave us a review over on iTunes. It helps more than you know. Happy selling and we’ll talk to you soon!

Oct 18 2021

35mins

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E414: Can You Sell Your Business Without Leaving It?

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Mike sits down with Allan Fisch, Co-Founder of Moonshot Brands, an ecommerce aggregator that buys Amazon and Shopify companies.

As more ecommerce aggregators are joining the fray, we’re continuing our mini-series on rollup companies to peel back the curtain and really give you an idea how acquisition companies operate, so that you feel confident striking a deal with one of them in the future without leaving money on the table. 

Today’s guest is Allan Fisch, Co-Founder of Moonshot Brands, a company that aggregates Amazon and Shopify businesses and aims to be among the biggest ecommerce companies in the world.

One thing that separates Moonshot Brands from other aggregators is that they offer a deal where entrepreneurs can sell some equity, get additional upfront capital, and join Moonshot as it grows and acquires more ecommerce companies. 

We’ll learn about all that and more in this episode, so stay tuned.

Timestamps:

  • Introduction to Allan and Moonshot Brands - 1:16
  • How Moonshot structures deals with ecommerce sellers - 3:32
  • What a deal with Moonshot Brands looks like - 7:50
  • Moonshot Brands’s best selling points as an aggregator - 17:20
  • A glimpse of Moonshot Brands’s portfolio, acquisition history, and endgame - 20:54

I want to thank Allan for coming to the show and sharing his valuable insights on buying and selling ecommerce business. If you want in touch and learn more details about his company, head over to moonshotbrands.com or email them at info@moonshotbrands.com.

By the way, if you’re selling on Amazon out of Canada, we’re doing an exclusive giveaway just for you! By answering a quick 4-minute survey, you’ll get a chance to win a 1-year EcomCrew Premium membership worth $1499 absolutely free. All you have to do is accomplish the survey over on ecomcrew.com/poll2021. Good luck!

As always, don’t forget to leave us a review over on iTunes if you haven’t already. Happy selling!

Oct 14 2021

28mins

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E413: Why You Should Do the 75 Hard Challenge

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Mike talks about his experience with 75 Hard, a transformative program where you do various physical and mental development tasks for 75 days. 

One of the best things I did over the summer is something called 75 Hard.

It is a transformative mental toughness program designed to help you take control of your life and just be a better version of yourself after completing it. 

Today, I’ll be talking about how I discovered 75 Hard and why I got into it (Hint: friendly bet). Then I’ll go over the various tasks that you’ll be required to do throughout the program and share my own experiences with them overall. 

A lot of entrepreneurs often overlook their own physical and mental toughness, so I hope this solo episode will inspire you to take care of yourself as you grow your business.

Timestamps:

  • Introduction - 0:00
  • Why I did 75 Hard - 1:32
  • Working out twice a day - 5:28 
  • Reading at least 10 pages a day - 11:39
  • Drinking one gallon of water a day - 20:36
  • Following a diet and no alcohol - 24:54
  • New tasks introduced in the program - 29:15

Download the 75 Hard app at:

Books mentioned: 

Completing 75 Hard was unbelievably satisfying for me, and I definitely felt a whole lot better with the tasks and routines I had to do. I’m looking forward to giving it another go, and I’m excited to share what that experience would be with you guys in the future. 

Before you go, make sure to check out EcomCrew’s FBA for Canadians Facebook page, where sellers based in the Great White North exchange ideas and strategies about growing their Amazon business. We’ll see you on the inside!

Don’t forget to leave us a review on iTunes if you haven’t already. Until the next one, happy selling!

Oct 11 2021

30mins

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E412: Keeping Your Business Afloat in this Shipping Crisis

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Ivan of SellerPlex talks about the specifics of the current supply chain mess and how sellers can minimize its negative impacts on their businesses.

As if we don’t say it enough already, a strained supply chain is the ecommerce story of 2021.

Between the pandemic, ships stuck in shipping lanes, and a global container shortage, the whole supply chain mess has affected a lot of ecommerce businesses negatively. 

My guest today is someone who knows a thing or two about minimizing these negative impacts on your business and even boosting its value despite the supply chain crisis. 

Ivan Torlopov is Partner and Head of Supply Chain at SellerPlex who has years of experience in logistics and supply chain management. Since 2018, he’s devoted a lot of his time helping ecommerce sellers resolve high-level supply chain issues. 

Timestamps: 

  • Intro about Ivan and SellerPlex - 1:18
  • What the supply chain mess looks like from the logistics side - 3:25
  • How to save on shipping costs - 8:00
  • Strategies for avoiding running out of stock - 14:58
  • The value of shopping for rates - 20:49
  • Rerouting your shipments to cut costs and transit time - 22:14
  • Choosing your 3PL location wisely - 34:46

I want to thank Ivan for all the valuable recommendations he’s shared in this episode. If you want to get a hold of Ivan and learn more about what they do, you can head over to SellerPlex and explore all their content and even schedule a consultation. Make sure to mention that you’re coming from the EcomCrew Podcast so they can hook you up with a discount!

By the way, a topic we touched a little bit in this episode is boosting the value of your ecommerce business. If you’re interested to learn more, we’ll be going live with a free public webinar on Selling Your Ecommerce Business for Top Dollar.

That’s going to be on October 5, 2021 at 10 AM (PST). Head over to ecomcrew.com/webinar to reserve your slot. 

Also, don’t forget to leave us a review on iTunes. Happy selling and we’ll talk to you soon!

Oct 04 2021

43mins

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E411: Why FBA Businesses are Hot Right Now with Philipp Triebel of SellerX

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Today, we’ll be talking to Philipp Triebel, who is the Co-Founder of SellerX, one of the big names in the rapidly growing ecommerce aggregator ecosystem, with over 30 closed deals at the time of recording. 

FBA businesses are hot right now, some might even say now is the perfect time to be selling an ecommerce business, because of all the big rollup companies getting in on the action. 

In this episode, I get to pick Philipp’s brain about why FBA businesses are very appealing to investors, what rollups look for (and what they avoid) in a potential acquisition, and what the endgame is for all these big rollup companies. 

If you’re a thriving seller and are starting to think about your exit event, hearing about all these things from a buyer’s perspective is definitely a must.

Timestamps:

  • How Philipp got into ecommerce aggregation - 00:37
  • What makes FBA businesses so appealing to investors - 4:24 
  • How SellerX finds businesses to acquire - 9:31
  • What distinguishes SellerX from the competition - 15:21 
  • How a deal with SellerX is structured - 20:56
  • Philipp’s outlook on the aggregator space in the coming year - 28:12

I had a great time talking to Philipp today. If you’re interested about a potential deal with SellerX, you can hit him up directly via email at philipp@sellerx.com.

While we’re on the topic of selling FBA businesses, we’ve had quite a few Premium members who’ve secured their graceful exits in the past quarter, and we’re happy that all the perks of Premium helped them get there.

That’s why we’re excited to announce the EcomCrew Premium is open again today! Premium not only gives you access to 1-on-1 email support from two 7-figure sellers, it also lets you view our entire library of webinars and full-length video courses, not to mention being part of a community of like-minded entrepreneurs.

Registrations are open this week only, so be sure to register at ecomcrew.com/premium asap!

Until the next one, happy selling!

Sep 27 2021

34mins

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E410: Tackling Supply Chain Issues with Bill D'Alessandro

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Mike talks to Bill D'Alessandro about the oncoming supply chain issues as Christmas season starts to roll around.

It’s still September, but if you’re in ecommerce, the holidays are right around the corner. With all that said, a lot of us are concerned about how to deal with Q4 as we’re still wrestling with this perfect storm of supply chain issues.

My guest today is Bill D’Alessandro, and I think he’s the perfect guy to talk to about all these things. 

Bill is the CEO of Elements Brands, an ecommerce rollup company that focuses on acquiring and scaling consumer products brands. 

He’s involved in a lot of stuff in ecommerce, which makes him the perfect guest to talk to about dealing with longer lead times going into the holidays, higher costs, and the general unpredictability in ecommerce heading into Q4. 

We also talk about ecommerce inflation and the ways that you can keep your business profitable.

Timestamps: 

  • Things you should be thinking about going into Q4 - 1:58
  • How Bill is handling increased timelines, additional costs, and unpredictability - 5:05
  • Ecommerce inflation - 7:52
  • The value of having safety stock - 13:45
  • Dealing with unpredictability in ecommerce - 17:22
  • What shipping during the holidays will look like - 22:05

I want to thank Bill for the enlightening conversation. I can’t wait to hear more of his insights and have him back on the podcast in the near future. 

Despite all these challenges ecommerce sellers are currently facing, now is a good time to be selling an ecommerce business, because more and more rollups are joining in on the action. 

If you’re thinking about that graceful exit, we’re inviting you to a free public webinar on October 5, 2021 at 10 AM (PST) about Selling Your Ecommerce Business for Top Dollar, where Dave and I will be walking you through the entire process of preparing your business for sale all the way to closing the deal. 

Save yourself a free slot by going to ecomcrew.com/webinar.

As always, don’t forget to leave us a review over on iTunes if you enjoyed this episode. Happy selling!

Sep 23 2021

41mins

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E409: Solving Your Marketing Maladies with Marketing by Emma

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Marketing is part and parcel of doing ecommerce, and it’s becoming more and more difficult to make your products stand out from the competition as the marketplace becomes more saturated. 

For this episode, we’ll be talking about some pain points shared by many ecommerce sellers on the marketing front and provide some actionable tips to address them. 

Joining me is Emma Schermer Tamir of Marketing by Emma, a company that helps clients boost conversions through engaging content and other creative marketing solutions. She is a copywriter by trade and she has over a decade of experience in marketing and customer psychology.

Whether you’re just starting out or are already an established seller, this episode will show you that there’s always something you can tweak to make your product pop out even more—and that even tiny, unrelated details can have a meaningful impact. 

Timestamps:

  • Pros and cons of focusing on keyword optimization - 4:58
  • Using language that convey what your product is all about - 8:08
  • Crafting kickass photos to showcase your product - 17:49
  • Why you should build out your dream customer avatar - 23:40
  • Understanding the competition and how to contrast yourself from them - 27:08
  • Speaking in terms of benefits, not features - 33:53

Even mentioned: Rhodium Weekend

I wanna thank Emma for coming on the show and sharing her marketing expertise with us. I’m sure you found as much value in it as I did. If you’re interested to learn more about her company, head over to marketingbyemma.com.

By the way, something else you don’t want to miss is our upcoming free public webinar about selling your business for top dollar, where we’ll be breaking down the entire process of exiting an ecommerce business—from nailing down an exit strategy to post-deal terms. Head over to ecomcrew.com/webinar for details. 

As always, leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.

Happy selling!

Sep 20 2021

42mins

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E408: Succeeding as a Grandma of Ecommerce [Under the Hood with Cherie Drennan]

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Doing ecommerce as a parent and as a grandparent can be challenging, but our guest today has done just that.

For this Under the Hood episode, I’ll be talking to Cherie Drennan, who we consider in our community as one of the Grandmas of Ecommerce and just a delight to sit down and have a chat with. 

In this episode, we’ll be talking about how she started out as an Amazon seller, what her pain points are, and how she can grow her business further. 

Some of the interesting topics we cover include why we always say revenue is vanity and profit is sanity, how to boost traffic and conversions through a content site, and what things your first hire should be able to do. 

Timestamps: 

  • How Cherie got into ecommerce - 1:24
  • What to do in case Amazon can’t get your inventory checked in - 9:10
  • How I think this Christmas season will go - 12:14
  • How to get Amazon customers into your mailing list - 16:04
  • What you should look for in your first hire - 26:30
  • Sponsored Products vs Sponsored Brands campaigns - 37:48
  • Mike’s outlook on ocean freight for the next year - 45:17

Websites mentioned: onlinejobs.ph

I wanna thank Cherie for the value-packed conversation today, and we’ll definitely keep this mini podcast series with the Grandmas of Ecommerce going. 

If you want to get featured on an Under the Hood segment like this one, be sure to head over to ecomcrew.com/underthehood to sign up. We’re excited to hear about your ecommerce journey! 

Speaking of ecommerce journey, Dave and I would not have gotten this far without all the help from the amazing people we met along the way. In fact, we launched EcomCrew Premium to foster a community of like-minded sellers who are ready to help each other succeed. 

To make sure that all our members get their money’s worth, Premium is only open for a limited time every quarter, but you can sign up to our waitlist as early as now and get notified when it opens again! Head over to ecomcrew.com/premium to learn more.

Don’t forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!

Sep 13 2021

49mins

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E407: The Year of Uncontrollable Circumstances in Ecommerce

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We’ve made the jump to video podcasts! You can now not only listen, but watch full episodes on the EcomCrew Podcast YouTube channel.

Today, Dave and I are excited to catch-up and talk about our businesses, and how 2021 has been for us so far. In my opinion, it’s been the hardest year in ecommerce ever since I started 8 years ago, and that’s because of the uncontrollable circumstances that have been plaguing the industry. 

But Dave seems to disagree. 

We explore Dave’s side of the story, why stress is at an all time high, and the progress of my newest acquisition. 

Timestamps:

  • Why 2021 has been the hardest year in ecommerce, and why Dave disagrees - 1:44
  • The difference in business types between Dave and I - 5:55
  • Preparing the next business for sale, and why - 6:56 
  • Our predictions for when valuations start to decline - 9:36
  • Timing the market perfectly vs. selling when comfortable - 12:59 
  • Does the size of my team have anything to do with how difficult ecommerce has been this year? - 18:34
  • Comparing the best month to last year’s in the new business - 23:39
  • Exploring the 19% growth and where it’s from - 26:53
  • Google Shopping Tips from Dave Bryant - 31:56 
  • Dave’s strategy for the future, and struggling with Facebook Ads  - 32:48
  • What I learned after spending $1M on Facebook Ads - 34:04 
  • Female-specific products vs. Male-specific products in Facebook Ads - 37:27
  • What’s going on with Dave - 39:40

If you enjoyed this video podcast, don’t forget to leave us a review over on iTunes and subscribe to our YouTube channel to stay up-to-date with the latest episodes.

As always, happy selling and we’ll talk to you soon! 

Sep 09 2021

44mins

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E406: How Aggregators Acquire Ecommerce Brands with Jake Wolpert of Acquco

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Ecommerce aggregators have been all the rage this past year. We decided to kick off a podcast series with some of the biggest names in the aggregator space to help sellers understand the acquisition process and get that graceful exit. 

Today’s guest is Jake Wolpert. He’s the Head of Sales at Acquco, a relatively young ecommerce aggregator that’s made a name for itself rather quickly.

We’ll talk about what Acquco and other aggregators look for when acquiring ecommerce businesses, what kinds of deals you can expect when selling, and the most important things you need to know to exit your business without leaving money on the table.

Timestamps:

  • Why the aggregator space has accelerated this quickly - 1:29
  • Acquco’s biggest selling points - 2:55
  • How Jake got into the aggregator space - 12:44
  • What Acquco looks for in a business - 15:16
  • How Acquco evaluates businesses with the pandemic factor - 20:11
  • Basic terms that sellers can expect when working with Acquco - 23:27
  • Things you should know when gearing up to exit - 29:50

I hope you enjoyed this episode as much as I did, and we’ll definitely have more informative episodes about ecommerce aggregators down the road. If you want to learn more about Acquco, you can get in touch with Jake through 908-208-9674 or jake.wolpert@acqu.co.

By the way, in case you missed it, we’ve recently launched the EcomCrew Podcast YouTube channel, where we put up some of the most interesting tidbits from our podcasts episodes. Be sure to subscribe so you don’t miss a beat.

As always, happy selling and we’ll talk to you soon!

Sep 06 2021

38mins

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E405: Attacking Your Niche the Right Way [Under The Hood]

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In ecommerce, there are a few things better than finding a good opportunity in a profitable niche. 

Today, we’re doing an Under the Hood session with George Mulford, who’s seeing a lot of potential and a sizable market in the gaming niche, and wants to take his brand into Amazon. 

George is currently at a crossroads and could use some practical advice on how to attack his chosen niche the right way and scale his brand. 

The key things we’ll be talking about include why you should craft a killer listing even before launching your product (and how to do it) as well as the plethora of ways to drive traffic to your listing. 

Timestamps: 

  • How George got into ecommerce - 2:38
  • An overview of George’s current ecommerce business - 4:27
  • Crafting a killer Amazon listing - 7:58
  • Driving traffic to your listing - 15:35
  • Is having an affiliate program a good idea? - 20:55
  • What to do if things are not quite working out - 25:38
  • Other ways to generate traffic - 30:30

It was my pleasure to give George my practical advice and I’m excited to have him back for an update on his business down the road. If you’re also seeking advice and want to get featured in a podcast episode, head over to ecomcrew.com/underthehood to sign up. 

Resources mentioned:

On top of these resources, we’ve also just launched a fresh, full-length FBA for Beginners course! This 5-module course in glorious HD has everything you need to know about taking an Amazon FBA business from 0 to 100. 

So if you’re looking to launch an FBA business or want to expand your current business into Amazon, head over to ecomcrew.com/fbaforbeginners to sign up.

As always, leave us a review on iTunes if you liked this episode. Happy selling and we’ll talk to you soon! 

Aug 30 2021

36mins

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E404: Holiday Predictions and Consumer Trends Going Into Q4 2021

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Things go by really fast in ecommerce, and as early as now, you should already be thinking about your plan of attack come Q4, what with all the issues online sellers have faced this past year.

My guest today is Austin Henggeler. He is the Director of Sales and Account Management at Tophatter, a discovery shopping channel that lets customers participate in live online auctions and get deals on various products from third-party sellers. 

Today, we’ll be talking about what selling on Tophatter looks like for newcomers and sellers looking to expand their business. 

We’ll also go over Austin’s predictions going into the holiday season as well as some consumer and merchant trends that he’s observed over the past year, including how customers have been buying non-products (subscription services, experiences, etc.) way more and even considering those as gifts for the holidays.

We’ll also talk about the current shipping crisis and how the pandemic can still play into all this as 2021 slowly draws to a close.

Timestamps: 

  • A little bit about Austin and Tophatter - 1:32 
  • Austin’s holiday predictions for 2021 - 3:44
  • How selling on Tophatter works and what your margins will look like - 13:26
  • Consumer and merchant trends going into Q4 2021 - 19:25
  • The current shipping and supply chain situation - 24:27

It’s been a fun conversation with Austin and I can’t help but wish we had more time. If you’re interested in selling your products on Tophatter, check out their open marketplace over on tophatter.com.

By the way, if you’re not already selling on FBA, we’ve just released a full-length FBA for Beginners course tailored to helping you launch and take an Amazon FBA business from 0 to 100. Sign up here.

Lastly, don’t forget to leave us a review over on iTunes if you liked this episode.

Until the next one, happy selling! 

Aug 23 2021

41mins

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E403: The Top 5 Success Factors For Selling On Amazon

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We’ve made the jump to video podcasts! You can now not only listen, but watch full episodes on the EcomCrew Podcast YouTube channel.

That’s not the only thing that’s fresh this week, though, as we also just launched our new standalone course, From 0 to 100 - Amazon for Absolute Beginners!

By public demand, we developed this course to cater to those who are looking for a deep dive into everything there is to know about the increasingly complex Amazon platform.

This 5-module course is tailored to those who are new to ecommerce altogether, experienced sellers coming from non-Amazon platforms, and even sellers who are looking for the best content to train up their staff and virtual assistants.

For this episode, we’ll be giving you a sneak peek of what the course has to offer by talking about the top 5 factors that can help you succeed as an Amazon seller.

Timestamps:

  • Success Factor #1: High-quality imagery - 6:49
  • Success Factor #2: Great customer reviews - 14:43
  • Success Factor #3: Solid PPC and advertising strategies - 24:47
  • Success Factor #4: A good launch - 31:41
  • Success Factor #5: On- and off-page ranking factors - 37:33

If you’re an EcomCrew Premium member, you’ll get instant access to this course. If you’re not yet in Premium, the course is also available on its own. To learn more, head over to ecomcrew.com/fbacourse. We’re excited to have you on board!

If you enjoyed this video podcast, don’t forget to leave us a review over on iTunes and subscribe to our YouTube channel to stay up-to-date with the latest episodes.

As always, happy selling and we’ll talk to you soon! 

Aug 16 2021

46mins

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E402: 7 Takeaways From 7 Figure Seller Summit With Gary Huang

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The past year has been nothing less than a perfect storm for ecommerce—between tariff impositions, inventory issues, and of course, the pandemic, it felt like the walls were closing in on ecommerce entrepreneurs.

My guest for today is the host and creator of 7 Figure Seller Summit, Gary Huang. He’s talked to a lot of like-minded sellers this year, including myself, and he’s here to share some of the most valuable insights he’s learned from all those conversations. 

We’ll talk about how successful sellers have been navigating this perfect storm and we’ll jump right into 7 key takeaways from this year’s edition of the Seller Summit.

Timestamps:

  • Takeaway #1: Successful entrepreneurs are very agile - 5:56
  • Takeaway #2: Never put all your eggs in one basket - 15:35
  • Takeaway #3: Be very granular with Amazon PPC - 20:40
  • Takeaway #4: External traffic is critical to ranking - 25:29 
  • Takeaway #5: Focus on the bottomline—not the top line - 32:58
  • Takeaway #6: What gets measured gets managed - 42:26
  • Takeaway #7: Always begin with the end in mind - 45:06

I enjoyed having Gary on the show as much as I’ve enjoyed being a part of the 7 Figure Seller Summit. To learn more, head over to 7figuresellersummit.com. It launches on August 16-20th, and this year, Gary and his team will be building different tracks tailored to sellers at various stages of the ecommerce journey.

While you’re at it, don’t forget to check out our fresh full-length FBA For Beginners course, which will teach you how to avoid the common mistakes when launching or expanding your business on Amazon. 

It launches very soon, and we’re currently offering discounts for early birds who sign up to the waitlist. Just head over to ecomcrew.com/fbawaitlist.

Don’t forget to leave us a review over on iTunes if you haven’t already, and as always, happy selling!

Aug 12 2021

52mins

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E401: Why Pacing Matters In Growing Your Business

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It’s been seven full months since we closed the deal on an exciting new ecommerce business. Be sure to check out these episodes to learn how we closed the deal on this new venture:

Today, I thought I’d give you guys a little sneak peek on how things are going, and why success in ecommerce rarely ever happens overnight. 

Joining me for this episode is none other than one of my partners in this venture, Bill D’Alessandro. We’ll be talking about how we’re maintaining quality across multiple teams, why implementing changes gradually is giving us better results, and what our long-term goals are for this business.

Whether you’re looking to sell, buy, or are in the trenches of scaling your online business, I’m sure you’ll find a lot of value in this episode. 

Timestamps: 

  • Overview of the deal and Bill’s insights as lead investor - 2:57
  • How we staffed up the business and delegate workload - 8:42
  • Building trust with your team and dripping change out - 22:36
  • Our long-term strategy - 30:10
  • The pros and cons of getting an SBA loan - 39:15

If you’re interested in the general manager spot we’ll be offering as part of our goals for this business, shoot me an email over on support@ecomcrew.com

On the topic of growing an ecommerce business, we’ve recently developed a full-length Amazon FBA For Beginners course tailored to those who want to avoid fatal rookie mistakes when starting an FBA business. 

It launches very soon, but we’re offering a discounted early access for those who sign up to our waiting list. Head over to ecomcrew.com/fbawaitlist to register. 

As always, leave us a review over on iTunes if you enjoyed this episode. Happy selling, and we’ll talk to you soon!

Aug 09 2021

46mins

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E400: The 3 Biggest Throttles In Scaling Your Ecommerce Business

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We’ve finally come to the big 4-0-0!

400 podcast episodes is a lot of podcasting, and it’s certainly a huge milestone for us here on EcomCrew.

Joining me for this special episode is none other than Dave. 

We’ll be taking a quick trip down memory lane and look back at the podcast’s early days as well as how we managed the challenges that came our way as we got more listeners and created more content.

Speaking of growth, our main topic for this episode is scaling an ecommerce business and the big throttles that become harder and harder to address the bigger your business gets. These include cash, product development, and finding the right people to grow your business with.

Timestamps:

  • Looking back on the podcast’s early days - 1:10 
  • Another big milestone: Getting over a million downloads - 5:57
  • Planning out and scaling your business - 9:52 
  • Throttle #1: Cash - 12:09
  • Throttle #2: Product growth - 20:11
  • Throttle #3: Employees - 32:15

I wanna thank all our listeners for tuning in to every episode and joining us on our journey. It’s been a fun ride so far and I can’t wait to put out more great content for you guys down the road.

As always, if you enjoyed this episode, leave us a review over on iTunes to let us know.

Happy selling and we’ll talk to you soon!

Aug 02 2021

47mins

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E399: Breathing New Life into Products through Customisation [Under the Hood with Dalit Sorokin]

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When you’re selling another person's product, it's hard to find ways to differentiate yourself from other sellers, and you’ll be forced to make some hard decisions sooner or later. 

How can you prevent others from eating into your revenue, especially when you sell the same products? Should you break free from the mould and create your own product? Is it better to keep the warehouse or to let it go?  

Questions like these are not uncommon with ecommerce sellers, but that’s what our Under the Hood segment is for. 

In today’s episode, we’re doing an Under the Hood session with Dalit Sorokin who I met way back in Steve Chou's Seller Summit years ago.

We’ll be talking about the value of customisation and how it can breathe new life into your products, using paid advertisement for the first time, and struggling with your very first product during development. 

I’ll also be sharing my strategies for leveraging paid advertisement, how Dalit can use personalised stickers to increase Average Order Value, and to increase leads, plus, I’ll be answering some of Dawn’s burning questions that you might also be itching to ask yourself. 

Timestamps:

  • Revisiting how Dalit and I first met - 3:17
  • Leveraging the value of customisation in her products through stickers - 9:27
  • How to approach paid advertisement for the first time - 20:42
  • Using instructional videos for video ads - 33:05
  • Possible solutions to moving out of the warehouse model - 34:08
  • Offering customisation through Amazon - 39:55
  • Struggles with the product development stages in her very first product - 41:45

I had a fun time talking to Dalit and I hope that her business sees a lot of action in the coming months. Check out all her awesome bento boxes over on Cute Kid Stuff

By the way, Premium won’t be open again for a few months, but we still have a ton of free stuff that you’ll surely find value in. 

As always, if you enjoyed this episode, leave us a review over on iTunes to let us know. Happy selling, and we’ll talk to you soon!

Jul 29 2021

52mins

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iTunes Ratings

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Honest Teachers

By lvlolv - Mar 10 2020
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Transparency & honesty is what you can expect from the Ecom Crew. Thank you for all the insight.

Dave seems alright

By SteepDeepRepeat - Feb 03 2020
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I haven’t met Mike yet but Dave is alright. They taught me a lot. Thanks guys.