Cover image of Do You Follow?: A Podcast on Social Media Marketing

Do You Follow?: A Podcast on Social Media Marketing

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like ... Read more

Ranked #1

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#50: How are influencers changing their content strategies in COVID-19 times?

#50: How are influencers changing their content strategies in COVID-19 times?

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creato... Read more

1 May 2020

32mins

Ranked #2

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#3: Should I buy Instagram followers?

#3: Should I buy Instagram followers?

It's one of the dirtiest topics in the social media industry: To buy, or not to buy Instagram followers? This question c... Read more

24 Nov 2017

33mins

Ranked #3

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#21A: How do I create a scalable social strategy for a new service that's only in one location?

#21A: How do I create a scalable social strategy for a new service that's only in one location?

This week on the A-side we dig into local marketing tactics and tackle a question from a listener who's asking how to gr... Read more

20 Apr 2018

20mins

Ranked #4

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#14A: How do I launch an influencer + affiliate marketing program?

#14A: How do I launch an influencer + affiliate marketing program?

On this week's A-side, we're answering a very specific question from a listener asking about the influencer and affiliat... Read more

10 Feb 2018

41mins

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Ranked #5

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#20B: Instagram privacy confusion, the Walmart Yodel Kid... and other important news this week in sosh med.

#20B: Instagram privacy confusion, the Walmart Yodel Kid... and other important news this week in sosh med.

This week we talk about how Instagram's change in API is affecting a slew of third party Instagram apps, plus we discuss... Read more

13 Apr 2018

35mins

Ranked #6

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#17A: What's the best way to find microinfluencers?

#17A: What's the best way to find microinfluencers?

This week we tried something new and did a LIVE recording of the A-side of the podcast on @racheljosilver's Instagram! W... Read more

2 Mar 2018

20mins

Ranked #7

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#32: Which type of question format gets the most engagement on Instagram Stories?

#32: Which type of question format gets the most engagement on Instagram Stories?

On this episode, we’re answering a question from someone asking about which type of question format gets more engagement... Read more

21 Sep 2018

38mins

Ranked #8

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#33: How do I deal with declining post engagement as my followers grow? Featuring @molliechen from @hungryroot!

#33: How do I deal with declining post engagement as my followers grow? Featuring @molliechen from @hungryroot!

We are SO excited to FINALLY be sitting down with our very dear friend, Birchbox co-founder, and VP of Brand and Custome... Read more

18 Jan 2019

32mins

Ranked #9

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#18B: Instagram crowdsourcing is the new Google... and other important news this week in sosh med.

#18B: Instagram crowdsourcing is the new Google... and other important news this week in sosh med.

This week, @racheljosilver declares that using the Internet to find product recommendations is soooo two-thousand-and-la... Read more

9 Mar 2018

36mins

Ranked #10

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#26: My content is going viral, but it's not necessarily reaching the right customer. What should I do?

#26: My content is going viral, but it's not necessarily reaching the right customer. What should I do?

This week we're answering a question from design studio & furniture brand, @durodeco: Should I keep creating content... Read more

27 Jul 2018

35mins

Ranked #11

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#17B: Our thoughts on the Deciem controversy, Amy Schumer has a wedding video... and other important news this week in sosh med.

#17B: Our thoughts on the Deciem controversy, Amy Schumer has a wedding video... and other important news this week in sosh med.

On the B-side of this week's episode, we did a simultaneous live recording on @jdalfeen's Instagram! We talk about the r... Read more

2 Mar 2018

41mins

Ranked #12

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#24A: How should I calculate engagement rates for microinfluencers?

#24A: How should I calculate engagement rates for microinfluencers?

On the A-side, we're answering a question from a listener who wants to know best practices on tracking engagement rates ... Read more

22 Jun 2018

28mins

Ranked #13

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#11A: How do I measure the ROI of influencer marketing?

#11A: How do I measure the ROI of influencer marketing?

This week we're trying something new and breaking out the episode into two parts: The A-Side (your phone a friend questi... Read more

20 Jan 2018

29mins

Ranked #14

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#13A: How should I be using Pinterest for my business?

#13A: How should I be using Pinterest for my business?

This week on the A-Side we discuss how a furniture designer should use Instagram between product releases (h/t @durodeco... Read more

2 Feb 2018

21mins

Ranked #15

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#8: How do I get influencers to post about my brand or product?

#8: How do I get influencers to post about my brand or product?

It's our final ep of the year! This week's caller asks, "How do I get influencers to post about my brand new brand/produ... Read more

30 Dec 2017

33mins

Ranked #16

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#34: How do I develop a voice for a user-generated content platform?

#34: How do I develop a voice for a user-generated content platform?

We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel... Read more

26 Jan 2019

34mins

Ranked #17

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#5: Should my brand be using Instagram and Facebook Live? / How do non-profits convert followers to donors?

#5: Should my brand be using Instagram and Facebook Live? / How do non-profits convert followers to donors?

'Tis the season to give back, and this week we're answering a question from a non-profit: With so many fundraising pushe... Read more

8 Dec 2017

26mins

Ranked #18

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#43: Are brands now sponsoring your DMs? Plus... Away's interesting choice to internally communicate via public Slack channels.

#43: Are brands now sponsoring your DMs? Plus... Away's interesting choice to internally communicate via public Slack channels.

Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst o... Read more

13 Dec 2019

40mins

Ranked #19

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#9: How much is an Instagram Stories post worth?

#9: How much is an Instagram Stories post worth?

Happy New Year! We LOVED this week's phone a friend calls! The questions were really specific and it gave us the chance ... Read more

6 Jan 2018

36mins

Ranked #20

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#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (... Read more

10 Apr 2020

37mins

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