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Technology

The PPC Show Podcast

Updated 12 days ago

Technology
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Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

Read more

Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

iTunes Ratings

13 Ratings
Average Ratings
12
0
0
1
0

Subscribe now!

By WillThisNicknameWork2 - May 12 2019
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Awesome Podcast. Always relevant information in a fun and conversational way (keep up the banter). Thanks for putting in the time! Also - keep making fun of politics. Honestly, at this point, it’s hard not to.

President Bashing

By Vberman - Jan 06 2019
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I tuned in to listen to PPC news, but heard two guys insulting our President. They weren't happy enough at that. Then the two "know it alls" had to describe the people that voted for our Presidnet as old white guys. Not a good marketing plan to insult several million people for no good reason. But I guess they made themselves feel better. Yay! You are soooo woke.

iTunes Ratings

13 Ratings
Average Ratings
12
0
0
1
0

Subscribe now!

By WillThisNicknameWork2 - May 12 2019
Read more
Awesome Podcast. Always relevant information in a fun and conversational way (keep up the banter). Thanks for putting in the time! Also - keep making fun of politics. Honestly, at this point, it’s hard not to.

President Bashing

By Vberman - Jan 06 2019
Read more
I tuned in to listen to PPC news, but heard two guys insulting our President. They weren't happy enough at that. Then the two "know it alls" had to describe the people that voted for our Presidnet as old white guys. Not a good marketing plan to insult several million people for no good reason. But I guess they made themselves feel better. Yay! You are soooo woke.
Cover image of The PPC Show Podcast

The PPC Show Podcast

Latest release on May 15, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 12 days ago

Rank #1: Episode #093 - Joe Martinez - How to Create Non-Boring Google Text Ads

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Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds.

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Jul 31 2018

34mins

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Rank #2: Episode #080 - Heather Cooan - Unlocking PPC Revenue Growth with CRM Data

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Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital.

Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are stuck or you're having issues scaling performance then this episode is for you. Stay tuned to hear Heather's advice for unlocking revenue growth through the power of CRMs.

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Apr 10 2018

36mins

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Rank #3: Episode #053 - Susan Wenograd - Facebook Audits and Lookalike Audiences

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On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub

Top 3 Takeaways

1) Her career path as a people manager vs individual contributor and which one she likes best
2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts
3) Why she loves Lookalike audiences

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Jul 31 2017

32mins

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Rank #4: Episode #064 - How to Revive a Failing Facebook Campaign - Matt Mason

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It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly overnight, our spend and conversion numbers have dropped off. I panic, but it’s cool because at least it isn’t Friday afternoon at 4:30, am I right? As I dig in, I notice the drops in both metrics are primarily coming from one campaign. Not just any campaign. My most trusted, go-to, evergreen campaign.

Has this happened to you? It’s happened to me several times over the course of this year. I’m convinced that if you do enough Facebook advertising, you’ll run into this exact scenario at some point. It happened to me with one of my larger B2B lead generation clients, and it happened fast.

Tune in as we dive into:
- Matt's story of how he made the switch from financial retirement specialist to running Facebook ads at an agency
- His method and tactics for thinking about targeting audiences on Facebook
- And why he's adapted his strategy to focus on consistent conversion volume rather granular audience

If you have run a Facebook campaign and saw results tank over night then this is an episode for you.

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Nov 14 2017

50mins

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Rank #5: Episode #059 - PPC Automation and The Great Attribution Myth with Julie Friedman Bacchini

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This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth.

Julie's been in marketing for over 18 years so tune in to hear:

1) How advertisers can take baby steps into paid search automation as well as the best used cases for applying automation.
2) Then she'll explain why she thinks attribution is kind of a joke.

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Sep 18 2017

33mins

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Rank #6: Episode #088 - Chadd Powell - Understanding Facebook Analytics: Breaking Down the Core Features

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Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.

You’ll learn:

- The ins and outs of Facebook analytics and how to measure performance
- The metrics you should be tracking and measuring

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Jun 19 2018

37mins

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Rank #7: Episode #055 - Data Driven Design with Oli Gardner, Co-founder of Unbounce

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This week on The PPC Show we're joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don't forget to register for PPC WEEK sponsored by Unbounce!

Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that he gets to see some really cool and awful things.

If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you.

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Aug 14 2017

36mins

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Rank #8: This Week in Marketing News (Sep 7 - Sep 20, 2019)

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This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now! 

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Sep 23 2019

36mins

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Rank #9: Episode #039 - Programmatic for PPC Managers with Bryan Gaynor

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In this episode of The PPC Show we talk with Bryan Gaynor from Hanapin Marketing about programmatic PPC.

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Mar 16 2017

46mins

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Rank #10: Episode #077 - The Price of AdWords Branded Traffic Increased & How to Combat It

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Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at Merkle.

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their CPC pain.

Stay tuned to learn about:

- AdWords brand CPCs up in Q4
- Google’s history of algorithm adjustments as corrections
- And some actionable tips on what you can do to combat the increase

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Mar 14 2018

26mins

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Rank #11: Episode #028 - PPC Domination with Maddie Cary @maddiemarketer

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Maddie Cary, Director of Paid Search @Point_It Digital joins us to talk about international paid search campaigns.

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Jun 15 2016

58mins

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Rank #12: This Week in Marketing News (Jan 27, 2020)

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This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen now!

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Jan 28 2020

35mins

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Rank #13: Episode #037 - Chris Goward, CEO of Wider Funnel

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This Week on The PPC Show: Chris Goward, author of The Zen Marketer's Guide to Growth: Balancing Data And Intuition and CEO of Wider Funnel speaks with us on the psychology of marketing and customer behavior.

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Dec 05 2016

46mins

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Rank #14: This Week In Ad Tech Headlines (June 18th - 22nd)

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Instagram hits 1 billion monthly users, up from 800M in September
Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.

- IGTV, the longer-form video hub it’s launching for creators.

Facebook is Putting Autoplay Video Ads Inside Messenger
Facebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family.

Facebook Groups may soon charge monthly subscription fees for access
Facebook will now let group administrators start charging $4.99 to $29.99 a month for exclusive membership in certain groups, the company announced today in a blog post. Parenting, cooking, and home cleaning groups will be the first ones to get the new feature as part of an early test.
“While in the past, Facebook groups have always been free, charging for a membership might heighten the sense of exclusivity and make a group feel more special to be in. A paywall may also just drive more people away.”
New AdWords Tools to Test & Measure Creative Clements of YouTube Video Ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
Pinterest Expands Marketing Partners with Creative Specialty
We’re announcing a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins.

Twitter Media: A New Home for Publishers on Twitter
We’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical.

UPDATE: AdWords is Changing to the New UI Starting on July 10th
Starting in July, the new AdWords experience will replace the previous one. You’ll no longer be able to switch between the two in your account or any new accounts you create

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Jun 22 2018

17mins

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Rank #15: Episode #004 - Let's Talk Google Shopping with David Rothwell

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This week on The PPC Show: We chat Google Shopping, with David Rothwell, author of, "The AdWords Bible of eCommerce". View the live show recording on Blab - https://blab.im/tedqcw

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Sep 26 2015

1hr

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Rank #16: Episode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response Collide

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This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers.

You’ll learn:

- How Cory got into video marketing
- What's the best way to start with video ads
- Focus areas for creating video and what to test
- What does day trading audiences mean

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Jul 10 2018

39mins

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Rank #17: Episode #007 - Let's Talk the State of Marketing with Ginny Marvin

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This week on The PPC Show: We chat with Marketing Land author Ginny Marvin on the State of Marketing

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Oct 30 2015

58mins

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Rank #18: Episode #005 - Let's Talk Bing Ads with Scott Finholm from Microsoft

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This week on The PPC Show: We chat about Bing Ads with Microsoft insider Scott Finholm.

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Oct 21 2015

56mins

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Rank #19: The Week In Ad Tech Headlines (July 3-7)

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Today is July 7th 2017 and these are your PPC Headlines from this week. Here are the 10 articles we're covering this week!

1) Twitter can now quantify the impact of Promoted Tweets on sales
2)Facebook Adds More Visibility On Ad Interactions
3)Updated Facebook Audience Network Placements
4)Facebook targets individual spammers with latest news feed tweak
5)Facebook is building a Houseparty clone for live group video chat
6)Google AdWords Editor 12 is Now Available
7)Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat
8)Snapchat Adds New Creative Tools, Including Links in Snaps
9)Tumblr/Yahoo
10)Why Hipsters Have More Fun, And Why Taking So Many Pictures Is Part Of It

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Jul 07 2017

24mins

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Rank #20: Episode #011 - Let's Talk Account Restructure with Megan Ginecki

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This week on The PPC Show: We chat with Megan Ginecki on tackling that giant account restructure.

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Dec 14 2015

59mins

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