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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

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196: The Perfect Google Ads Account Checklist Part 1

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/pspFour Free Lessons at Institute - https://directiveconsulting.com/institute/Show Notes:This week we're launching our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part one of the series covers checklist items related to keywords and settings.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

49mins

16 Mar 2020

Rank #1

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103: Don't Confuse Your Ad Copy With Keywords

Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening!PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

28mins

11 May 2018

Rank #2

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127: How to manage a large number of Google Ads accounts

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/PSP Insider - https://paidsearchpodcast.com/insider/Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show Notes - https://paidsearchpodcast.com/how-to-manage-a-large-number-of-google-ads-accounts/Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

44mins

12 Nov 2018

Rank #3

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171: How To Get Good Results In The First Month On Google Ads

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/pspGet a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to show your clients that things are going to work. So getting good results within the first month is important. In this episode we lay out a game plan for getting good results in the first month. We talk campaign structure, ad group structure, ads, and keywords. Enjoy!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

46mins

7 Oct 2019

Rank #4

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106: The Most Common Google AdWords Questions (ANSWERED)

The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday.On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how for each question there are multiple possible answers, and that is because everything inside of AdWords is connected. Enjoy this episode and thanks for tuning in.Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764PPC Resources we recommend:Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102AdWords Help Center - https://support.google.com/adwords/Inside AdWords Blog - https://adwords.googleblog.com/Instapage Landing Page Software - http://instapg.es/l6vCd

38mins

3 Jun 2018

Rank #5

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154: Keyword Mistakes In Google Ads (Trap Door Series)

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.

57mins

3 Jun 2019

Rank #6

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189: The Best Google Ads Q&A Show We've Ever Done!

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/pspShow Notes:Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

1hr

10 Feb 2020

Rank #7

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130: Use Google Ads filters to find amazing metrics and hidden data

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/Howdy ya'll, welcome back to your favorite Google Ads podcast. Today the boys are talking about filters, a hidden little gem of Google Ads. The guys talk about how they use filters at the keyword and search term levels to find amazing metrics and hidden data insights. Enjoy!How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Show Notes - https://paidsearchpodcast.com/use-google-ads-filters-to-find-amazing-metrics-and-hidden-data/PSP Insider - https://paidsearchpodcast.com/insider/Work with Chris - http://www.chrisschaeffer.com/Work with Jason - https://rothmanppc.com/ 

36mins

10 Dec 2018

Rank #8

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104: How To Make AdWords Profitable (profit calculator)

Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability.Explaining AdWords Profitability - https://rothmanppc.com/explaining-adwords-profitability/AdWords Profit Calculator - https://rothmanppc.com/profit/Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

31mins

19 May 2018

Rank #9

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178: Huge Google Ads Q&A Part 1

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/pspFree AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Welcome back to the PSP! This week we're doing part 1 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

47mins

25 Nov 2019

Rank #10

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156: Google Ads Bidding Mistakes (Trap Door Series)

Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/pspGet a custom proposal from Directive Consulting - https://directiveconsulting.com/More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

52mins

24 Jun 2019

Rank #11

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185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords

Please support our sponsors, they make the show possible!    Free Opteo trial - https://opteo.com/pspShow Notes:Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

46mins

13 Jan 2020

Rank #12

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163: How We Use Keyword Targeting On Google Ads Display Campaigns

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/pspShow notes:This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. Links:Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Insider Professional Episodes - https://paidsearchpodcast.com/insider/

47mins

11 Aug 2019

Rank #13

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159: Big PPC Questions & Answers Show

Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show!Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/pspMore Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Insider business episodes - https://paidsearchpodcast.com/insider/

53mins

15 Jul 2019

Rank #14

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198: The Perfect Google Ads Account Checklist Part 2

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/pspFour Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes:This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items related to ad groups, ads, extensions, and conversions.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

52mins

23 Mar 2020

Rank #15

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184: New Year, New Awesome Google Ads Q&A!

Please support our sponsors, they make the show possible!    Free Opteo trial - https://opteo.com/pspGet a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes:Welcome back to the PSP! This week we're doing a questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

58mins

5 Jan 2020

Rank #16

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176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/pspFree AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost per click, how helpful using experiments has been, and understanding why the new account ramp up exists.Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

49mins

10 Nov 2019

Rank #17

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175: How Ad Rank Works In Google Ads

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/pspGet a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines what position your ads shows in and whether or not it shows up at all. The guys breakdown how Ad Rank works and how it influences their campaign management. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Ad Rank - https://support.google.com/google-ads/answer/1752122Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

40mins

4 Nov 2019

Rank #18

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105: Real Talk About AdWords Quality Score

Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management.Expected clickthrough rate - https://support.google.com/adwords/answer/1659696Ad relevance - https://support.google.com/adwords/answer/1659752Landing page experience - https://support.google.com/adwords/answer/1659694Follow up on your Quality Score diagnosis - https://support.google.com/adwords/answer/6167116Things you should know about Ads Quality https://support.google.com/adwords/answer/156066Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764Resources we recommend:Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102AdWords Help Center - https://support.google.com/adwords/Inside AdWords Blog - https://adwords.googleblog.com/Instapage Landing Page Software - http://instapg.es/l6vCd

35mins

28 May 2018

Rank #19

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165: Is My Display Campaign Working?

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/pspShow notes:Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. News:Google Ads to remove accelerated ad delivery option next month - https://searchengineland.com/google-ads-to-remove-accelerated-ad-delivery-option-next-month-320822More Paid Search Podcast content:Weekly after show at Patreon - https://www.patreon.com/paidsearchpodcastListen to past episodes - https://paidsearchpodcast.com/archive/Insider professional episodes - https://paidsearchpodcast.com/insider/

39mins

24 Aug 2019

Rank #20