Cover image of The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
(240)

Rank #118 in Marketing category

Business
Education
Marketing
How To

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Updated 7 days ago

Rank #118 in Marketing category

Business
Education
Marketing
How To
Read more

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Read more

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

iTunes Ratings

240 Ratings
Average Ratings
221
7
1
7
4

So glad I found y’all

By Stef3182 - May 01 2020
Read more
Thank you for providing bite size, useable and actionable items. You guys bring real life examples to the topics and have helped me understand PPC. I recently obtain a new career and my first project is looking at paused google campaigns and because of your podcast I’m a mini rockstar at it. Thank you and keep up the stellar podcasts. Much love for y’all Stef

Hey Bro’s

By Weg119 - Feb 16 2020
Read more
Thanks love your Podcast..... you are retargeting me on Facebook👍👍👍👍

iTunes Ratings

240 Ratings
Average Ratings
221
7
1
7
4

So glad I found y’all

By Stef3182 - May 01 2020
Read more
Thank you for providing bite size, useable and actionable items. You guys bring real life examples to the topics and have helped me understand PPC. I recently obtain a new career and my first project is looking at paused google campaigns and because of your podcast I’m a mini rockstar at it. Thank you and keep up the stellar podcasts. Much love for y’all Stef

Hey Bro’s

By Weg119 - Feb 16 2020
Read more
Thanks love your Podcast..... you are retargeting me on Facebook👍👍👍👍
Cover image of The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Latest release on May 16, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 7 days ago

Rank #1: 171: How To Get Good Results In The First Month On Google Ads

Podcast cover
Read more

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:

This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to show your clients that things are going to work. So getting good results within the first month is important. In this episode we lay out a game plan for getting good results in the first month. We talk campaign structure, ad group structure, ads, and keywords. Enjoy!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

Support the show (https://www.patreon.com/paidsearchpodcast)

Oct 07 2019

46mins

Play

Rank #2: 196: The Perfect Google Ads Account Checklist Part 1

Podcast cover
Read more

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp

Four Free Lessons at Institute - https://directiveconsulting.com/institute/

Show Notes:
This week we're launching our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part one of the series covers checklist items related to keywords and settings.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Check out PSP News - https://paidsearchpodcast.com/news/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Mar 16 2020

49mins

Play

Rank #3: 176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up

Podcast cover
Read more

Please support our sponsors, they make the show possible!

Free Opteo trial - https://opteo.com/psp

Free AdLeg Software Suite trial - https://software.adleg.com/psp

Show Notes:
Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost per click, how helpful using experiments has been, and understanding why the new account ramp up exists.

Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast
First 100 episodes - https://paidsearchpodcast.com/archive/

Mail the show at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Nov 10 2019

49mins

Play

Rank #4: 106: The Most Common Google AdWords Questions (ANSWERED)

Podcast cover
Read more
The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday.

On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how for each question there are multiple possible answers, and that is because everything inside of AdWords is connected. Enjoy this episode and thanks for tuning in.

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

PPC Resources we recommend:

Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102

AdWords Help Center - https://support.google.com/adwords/

Inside AdWords Blog - https://adwords.googleblog.com/

Instapage Landing Page Software - http://instapg.es/l6vCd

Support the show (https://www.patreon.com/paidsearchpodcast)

Jun 03 2018

38mins

Play

Rank #5: 149: The Top 10 Most Common Google Ads Mistakes

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Insider - https://paidsearchpodcast.com/insider/

Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

  • Not focusing on your search terms.
  • Focusing on your search terms too much.
  • Getting incorrect conversion data.
  • Over bidding, bidding more than you need to.
  • Failing to optimize page titles,
  • Sending traffic to the wrong page of the website, from a user experience perspective.
  • Not growing your budget, or your business.
  • Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Support the show (https://www.patreon.com/paidsearchpodcast)

Apr 29 2019

51mins

Play

Rank #6: 104: How To Make AdWords Profitable (profit calculator)

Podcast cover
Read more
Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability.

Explaining AdWords Profitability - https://rothmanppc.com/explaining-adwords-profitability/

AdWords Profit Calculator - https://rothmanppc.com/profit/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers!

https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Support the show (https://www.patreon.com/paidsearchpodcast)

May 19 2018

31mins

Play

Rank #7: 103: Don't Confuse Your Ad Copy With Keywords

Podcast cover
Read more
Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening!

PPC Resources - https://paidsearchpodcast.com/resources/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Support the show (https://www.patreon.com/paidsearchpodcast)

May 11 2018

28mins

Play

Rank #8: 208: Conversion Tracking Mistakes In Google Ads That Hurt Your Performance

Podcast cover
Read more

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2

Get your free trial of Kyle Sulerud’s AdLeg Software Suite - https://software.adleg.com/psp

Show Notes:
This week the guys talk about conversion tracking mistakes advertisers make in Google Ads that end up hurting their performance. These mistakes include not tracking conversions in the first place, getting the conversion settings wrong, and not selecting the correct conversion attribution for your situation. We hope you enjoy the episode and thanks for listening!

Weekly After Show:
Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Apr 27 2020

59mins

Play

Rank #9: 138: Nursing Home Google Ads Build Part 1 - Strategizing Your Google Ads Options

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

YES!!! YES!!! OH YES!!! It is time for another Google Ads build out from the Paid Search Podcast. Give me a YES please right now please just say it, YES! This time we're building out Google Ads campaigns for Big Daddy JR's Senior Living, a fictional business that consists of nursing homes, assisted living, senior communities, and in-home care in Texas. We're going to build out everything. Search campaigns to YouTube, we're doing it all. This first episode focuses on how you come up with a Google Ads strategy and focuses on the 4 areas that need to be covered when planning a new campaign: services, locations, goals and your budget. We hope you enjoy this build series and thanks for listening!

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

Support the show (https://www.patreon.com/paidsearchpodcast)

Feb 11 2019

40mins

Play

Rank #10: 184: New Year, New Awesome Google Ads Q&A!

Podcast cover
Read more

Please support our sponsors, they make the show possible!    

Free Opteo trial - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
Welcome back to the PSP! This week we're doing a questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast
First 100 episodes - https://paidsearchpodcast.com/archive/

Mail the show at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Jan 05 2020

58mins

Play

Rank #11: 177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy.

Podcast cover
Read more

Please support our sponsors, they make the show possible!

Free Opteo trial - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
Welcome back to the PSP! This week we go over a strategy we use when we have trouble finding PPC keywords for our Google Ads search campaigns. This strategy combines broad match keywords with targeted audiences. It's a very interesting strategy. We hope you enjoy the episode!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast
First 100 episodes - https://paidsearchpodcast.com/archive/

Mail the show at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Nov 17 2019

44mins

Play

Rank #12: 166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)

Podcast cover
Read more

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show notes:

Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great questions, including:

When to use automated bidding?

How to know when to run only on mobile or desktop?

How do you manage the budget throughout the month?

What should my ad copy be like when I bid on competitor keywords?

How we organize ad groups and keywords depending on their place in the sales funnel?

How we use estimated first page bid amount?

Should I only run English as the language or should I include more languages?

How do I target multiple locations in their own campaigns that are very close to each other?

Is it okay to run some loose, generic kind of keywords if I'm having trouble finding keywords for my client?

How do I prove that I'm getting good PPC results to my client?

Ask us a Google Ads question here - https://paidsearchpodcast.com/contact-us/

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Supercharge Your Podcast Growth by Using Google AdWords - https://www.buzzsprout.com/blog/google-adwords-for-podcast

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Support the show (https://www.patreon.com/paidsearchpodcast)

Sep 02 2019

1hr 5mins

Play

Rank #13: 167: The Sales Funnel Strategy Approach To Google Ads

Podcast cover
Read more

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Show notes:

This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales funnel and using it to structure a Google Ads campaign, and the guys talk about the question and give their opinions on the sales funnel and how it affects their AdWords strategies. Thanks for listening and enjoy the episode!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Support the show (https://www.patreon.com/paidsearchpodcast)

Sep 09 2019

44mins

Play

Rank #14: 154: Keyword Mistakes In Google Ads (Trap Door Series)

Podcast cover
Read more

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing! 

Please leave us a rating and review on iTunes.

Support the show (https://www.patreon.com/paidsearchpodcast)

Jun 03 2019

57mins

Play

Rank #15: 133: Remarketing Tips And Results

Podcast cover
Read more

Try Opteo free for 30 days - https://opteo.com/

PSP Insider - https://paidsearchpodcast.com/insider/

Wow, what an episode. Today we start off with a great review from iTunes. Then we get into some Google Ads news about YouTube campaign ads on television screens. Then we take a listener question about audience targeting on search campaigns. And then we go very deep on remarketing. We give lots of remarketing tips and share some results from a remarketing campaign.

PSP Insider - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

YouTube ad campaigns target ‘TV screens’ - https://searchengineland.com/youtube-ad-campaigns-target-tv-screens-by-default-coming-to-adwords-api-in-jan-309622

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

Support the show (https://www.patreon.com/paidsearchpodcast)

Jan 06 2019

46mins

Play

Rank #16: 185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords

Podcast cover
Read more

Please support our sponsors, they make the show possible!    

Free Opteo trial - https://opteo.com/psp

Show Notes:
Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast
First 100 episodes - https://paidsearchpodcast.com/archive/

Mail the show at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Jan 13 2020

46mins

Play

Rank #17: 189: The Best Google Ads Q&A Show We've Ever Done!

Podcast cover
Read more

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp

Show Notes:
Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Check out PSP News - https://paidsearchpodcast.com/news/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Feb 10 2020

1hr

Play

Rank #18: 195: Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments

Podcast cover
Read more

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp

Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including questions about click fraud and invalid clicks, testing ad copy, and when to make audience bid adjustments. Thanks for listening and sharing the show, and we hope you enjoy the episode!

More From Google Ads Help:
Invalid clicks - https://support.google.com/google-ads/answer/42995
Ad Traffic Quality - https://www.google.com/ads/adtrafficquality/
Exclude IPs - https://support.google.com/google-ads/answer/2456098

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Support the show (https://www.patreon.com/paidsearchpodcast)

Mar 12 2020

46mins

Play

Rank #19: 186: Don't Make These Common Google Ads Mistakes That We See During Audits

Podcast cover
Read more

Please support our sponsors because they make the show possible!    

Free Opteo trial - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
Please leave us a rating on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

Listen to our first 100 episodes - https://paidsearchpodcast.com/archive/

Send the show mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Jan 19 2020

39mins

Play

Rank #20: 137: The Best Ways To Track Phone Calls in Google Ads!

Podcast cover
Read more

PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/

Hi ya'll, this week we have some news about the message extension in Google Ads and options for replying to those messages, then we take a listener call on exact match variants, and then we cover the best ways to track calls from Google Ads PPC campaigns. We cover call only ads, mobile call tracking, the call extension, website call tracking, and third party call tracking solutions.

Close variants now connects more people with what they’re looking for - https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html

About message extensions - https://support.google.com/google-ads/answer/7172668

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

Support the show (https://www.patreon.com/paidsearchpodcast)

Feb 03 2019

41mins

Play