Cover image of High-Income Business Writing

High-Income Business Writing

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

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#032: Earning a Six-Figure Income by Writing for Small Businesses

I'm not a fan of going after small local businesses for writing work. Most of them don't understand the value of great copy and content. Or if they do, they can't afford professional-level fees. But I recently came across a writer who proved me wrong. Her name is Shawndra Russell, and she's earning a six-figure income writing for small clients in her hometown of Savannah, GA. Oh, and get this -- she just started freelancing a couple of years ago! In this episode she explains how she does it and how she keeps the work coming in. The notes that follow are a very basic, unedited summary of this podcast. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.


4 Dec 2013

Rank #1

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EP#042: Answers to your top freelancing questions

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in . To leave a voicemail with a question for Ed, go to: . Please keep your question to under a minute, and keep it focused and detailed. What job titles should I look for when looking for content marketing projects in software companies? Look for “marketing managers” and all the variations: “digital marketing,” “marketing communications manager,” “social media marketing manager,” etc. You can also look for “marketing director.” This level of management has hiring authority. If you approach VPs of marketing, you’re counting on them to pass your name along.


20 Feb 2014

Rank #2

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#103: How Freelance Writer Jennifer Gregory Took Her Income to $100,000 in 6 Simple Steps

North Carolina–based freelance writer Jennifer Gregory has had quite a ride over the past 18 months. She took her business to the six-figure level in 2015. But then shortly after, she lost some of her anchor clients. And things started to fall apart. Jennifer didn’t sit around for very long. She quickly went back to the drawing board, drafted a turnaround plan and took massive action. Within weeks she was booked solid. And 2016 is shaping up to be a banner year for her. In this interview, Jennifer details her wild journey to the $100,000 income level. She reveals the 6 things she did that enabled her to get there. And she walks us through the plan she executed to replace her lost anchor clients.


27 May 2016

Rank #3

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#069: How to Break Into Freelancing When You're Fresh Out of School

Yes, I really believe freelancing or contingency work is the way of the future. But if you're fresh out of school and have no contacts and no relevant experience, how can you possibly get started as a freelancer?In this episode, I interview two young freelancers who faced the same dilemma just a few years ago.


29 Jan 2015

Rank #4

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#080: How to Pick the Best, Smartest Niche for Your Freelance Business

The process of picking a niche can be extremely stressful. But I've found that most of that stress and frustration is the result of bad advice.  In fact, most of what I read and hear on the topic of picking a niche is misguided. It treats the issue as a simple, one-dimensional decision. But in reality, this is a complex, multi-faceted topic that requires you to think about your business at a deeper level.  At the same time, it requires you to take action, even before you feel 100 percent comfortable with you decision. Because in most cases, your best niche ends up finding YOU.    . But in this episode, we're going deeper. My guest is Ilise Benun from . Ilise is a frequent guest in my podcasts and classes. And in this interview, she'll share some practical ideas to help you solve your niche puzzle.


2 Jul 2015

Rank #5

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#095: How to Land Good-Paying Clients on Elance and Upwork

Are Elance, Upwork and other online job boards a good place to land freelance work? Yes and no. It really depends on a number of important factors. And it's certainly not for everyone. But there's no denying that some people have figured out a way to launch their freelance business with these platforms. My guest for this episode is one of these people. Her name is Laura Pennington, and she has a great story about how she used Elance to kickstart her freelance business—despite the fact that she had little work experience, no samples, no ratings or reviews and no clear guidance on how to make it work.


4 Feb 2016

Rank #6

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#109: My Checklist for Getting Your B2B Copywriting Business Off the Ground Successfully

This is the most common question I get from new freelance writers and copywriters: “Where do I start, Ed?” In today’s podcast episode, I give you my detailed answer to that question. I reveal my big-picture checklist for getting your business off the ground faster and more safely. If you’re struggling to get your B2B / commercial writing business off the ground, this episode is for you.


19 Aug 2016

Rank #7

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#184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing

Hannah Bower is a content marketer with a background in PR. In this conversation, you’ll learn what freelance PR work entails, how it’s changed and why Hannah decided to get out of it.


9 Aug 2019

Rank #8

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#203: Joanna Penn on How to Leverage Your Writing Skills to Develop Multiple Streams of Income

In this podcast episode, my guest is bestselling author Joanna Penn. Our conversation will expand your thinking about passive income streams and spark ideas about assets that could pay you dividends for decades.


28 Jan 2020

Rank #9

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#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

Most commercial writers see themselves as just that: a commercial writer.  They describe themselves as writers. And they pitch themselves as writers.  Nothing wrong with that! But that’s not the only way to make a living as a freelance commercial writer or copywriter.   In this episode, you’ll hear from Maureen Farmer, founder of Word Right Executive Career Management. Much of what she does for clients involves writing, but she packages her services differently. As a result, her clients view her more as a strategic resource than a writer — and are willing to pay her accordingly. Find out why...


25 Jan 2019

Rank #10

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#022: Seven Tips for Developing Stronger Self-Confidence

Lack of self-confidence is one of the biggest silent killers of freelance writing careers. As an independent professional, you have to believe in what you’re doing and what you’re going after.But when things go wrong, how can you take yourself from self-doubt to self-confidence? How can you manufacture that experience? How can you turn things around quickly?Even with his success, Ed still struggles with self-doubt at times. And in this podcast, he shares his own tips and ideas for getting out of a funk and developing stronger self-confidence.The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .


25 Sep 2013

Rank #11

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#050: Writing for Ad Agencies and Marketing Firms: Two Freelance Writers Share What You Need to Know to Make it Work

What are the biggest pros and cons of working with agencies? What types of writers (and personalities) are best suited for working with agencies? What do agencies look for when hiring a freelance writer? What would you say are the best ways to attract and land agency clients? How can you avoid payment nightmares and other typical agency/freelancer challenges? You'll get the answers to all these questions in this week's podcast! My guests are Caryn Starr-Gates and Shanna Kurpe — two seasoned freelance writers who built their businesses through agencies and marketing firms.


8 May 2014

Rank #12

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#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

I’m just going to come right out and say it. Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject continues to be confusing, contradictory and misleading. For this episode, to learn what SEO best practices you should implement for your own website, I wanted to talk to someone who doesn’t do SEO for a living, but who’s had good success with SEO nonetheless. And I found that person in Matt Olpinski. Matt is a freelance UX designer who boosted his own search engine rankings like crazy with some simple adjustments. Adjustments you can make on your own website, even if you don’t have a lot of technical knowledge. Listen in to find out how...


22 Feb 2019

Rank #13

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#193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

In this interview, Chris Orzechowski explains why he decided to write a book, how he settled on a topic, and how he got it done quickly. He also shares the massive results he’s enjoyed from the effort.


5 Nov 2019

Rank #14

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#168: Nine Things I’m Embarrassed to Tell You...

When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. That you have no flaws. No struggles. I’m in a leadership position in that people often look to me for ideas, advice and mentorship. But let me tell you ... I’m not perfect by any means. I have my own struggles and imperfections. And in this episode, I come clean on 9 of those things...


28 Dec 2018

Rank #15

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#131: How to Turn LinkedIn Into a Powerful Prospecting Tool

Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers. We’ve talked about it before on the show. And for Steve Maurer, LinkedIn has been an indispensable business-generating tool. Steve is an industrial manufacturing and safety copywriter. And he’s figured out how to turn LinkedIn into his most productive and reliable lead generating vehicle.  In this podcast episode you’ll hear exactly how Steve does this...


21 Jul 2017

Rank #16

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#020: Hourly Rates: When Do They Make Sense? And How Do You Keep Them High?

If you've followed me for a while, you already know that I'm NOT a fan of quoting hourly rates. At least not when you're a freelance writer.There are many disadvantages to the hourly rate model, and I still believe that in most cases it's much better to quote flat project fees.However, there ARE some situations where it makes more sense to quote project work by the hour. And if you do it right, you can still earn a great living and keep your client happy.I recently corresponded with web content writer and SEO specialist Katherine Andes. Katherine quotes most of her work by the hour. And one of the many things I admire about her is how successful she's been with this model. In this episode, Katherine explains why she's chosen the hourly rate model. How she makes it work for both her and the client. And how she handles pricing objections and pushback.


10 Sep 2013

Rank #17

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#074: Ten Things to Avoid When Ramping Up Your Freelance Writing Business

There's plenty of advice about what you should do when starting and growing a freelance writing business.But not too many people are openly talking about things you should avoid at this critical early stage.My guest this week is Diana Scheidman, a freelance writer and researcher specializing in the insurance and asset management industries.Diana has developed a reputation for helping people who want to land well-paid freelance and consulting work quickly. And she recently wrote a book on the subject titled .In this episode, Diana shares 10 things new freelance business writers must avoid if they want to get their freelance business off the ground faster.


9 Apr 2015

Rank #18

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#119: The 6 Most Effective Marketing Tools for Freelancers in 2017

If you’re planning your marketing efforts for the year, you don’t want to miss this episode. I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year. I love how Ilise has broken this down into six tools or strategies to focus on. And how she’s grouped those strategies into: Things you should deploy or refine Things you should do a regular basis These interviews with Ilise are some of our most popular on the show. And this will be no exception...


20 Jan 2017

Rank #19

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#084: Michelle Ward on How to Make the Leap From Full-Time Day Job to Self-Employment

"How do I successfully transition out of a day job and into full-time freelancing?" That's one of the most common questions I get asked  by aspiring freelance writers and copywriters. And in today's episode, you'll get yet another perspective from someone who's made the leap successfully and coached many others on how to make this challenging transition — Michelle Ward, a.k.a. the When I Grow Up Coach.


27 Aug 2015

Rank #20