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High-Income Business Writing

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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

iTunes Ratings

267 Ratings
Average Ratings
255
6
1
2
3

Exellent Podcast!

By Pizza frankenstein - Dec 18 2019
Read more
I listen to a lot of podcasts but I do not subscribe to many. In fact, typically I’ll only listen for one episode because - well let’s face it everyone has podcasts these days. Most podcasts are either unprofessional, unorganized, contains “new” ideas and I’ve heard 100 times and/or the host goes off on unrelated tangents. This time I actually subscribed after the first episode I heard. The content is very interesting and educational. I’m getting a lot of new ideas which I have not heard anywhere else (and I research a lot.) The content is presented in an organized, clear and concise way both in the podcast and in the show notes. I appreciate everything you do keep up the good work!

Favorite Podcast of 2018

By Dawnlandia - Aug 10 2018
Read more
This podcast is full of valuable information. It’s a gold mine. Highly recommend.

iTunes Ratings

267 Ratings
Average Ratings
255
6
1
2
3

Exellent Podcast!

By Pizza frankenstein - Dec 18 2019
Read more
I listen to a lot of podcasts but I do not subscribe to many. In fact, typically I’ll only listen for one episode because - well let’s face it everyone has podcasts these days. Most podcasts are either unprofessional, unorganized, contains “new” ideas and I’ve heard 100 times and/or the host goes off on unrelated tangents. This time I actually subscribed after the first episode I heard. The content is very interesting and educational. I’m getting a lot of new ideas which I have not heard anywhere else (and I research a lot.) The content is presented in an organized, clear and concise way both in the podcast and in the show notes. I appreciate everything you do keep up the good work!

Favorite Podcast of 2018

By Dawnlandia - Aug 10 2018
Read more
This podcast is full of valuable information. It’s a gold mine. Highly recommend.
Cover image of High-Income Business Writing

High-Income Business Writing

Latest release on Jan 14, 2020

Read more

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Rank #1: #048: From Laid-Off Worker to Six-Figure Freelance Writer

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If you've ever been laid off or downsized, you already know what a crappy experience that can be. Especially when it's unexpected and it catches you off guard. But for Don Sadler, getting laid off from his job in 2009 was one of the best things that could have happened to him. Don was able to turn this "misfortune" into a six-figure freelance business. And in this interview, he shares how he did this and what he's learned along the way. Lots of great ideas and insights in this episode -- even for those of you who've been freelancing for a while The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .

Apr 10 2014

59mins

Play

Rank #2: #149: How to Start Prospecting for Clients When You’re New?

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One of the most confusing and frustrating aspects of launching your freelance writing or copywriting business is looking for clients. Clients don’t just show up at your door. You have to find them. And when you’re new, you have to work even harder to find a few clients who will give you a chance. Fortunately, there are a few proven ways to land clients faster. And in this episode I’ll share the 6 approaches I teach my coaching clients to prospect for clients when they’re starting out.

Apr 06 2018

37mins

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Rank #3: #032: Earning a Six-Figure Income by Writing for Small Businesses

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I'm not a fan of going after small local businesses for writing work. Most of them don't understand the value of great copy and content. Or if they do, they can't afford professional-level fees. But I recently came across a writer who proved me wrong. Her name is Shawndra Russell, and she's earning a six-figure income writing for small clients in her hometown of Savannah, GA. Oh, and get this -- she just started freelancing a couple of years ago! In this episode she explains how she does it and how she keeps the work coming in. The notes that follow are a very basic, unedited summary of this podcast. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

Dec 04 2013

38mins

Play

Rank #4: #138: Two Paths to Creating a Successful Second Income Stream with Info Products

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I think every freelancer should work on building a secondary income stream. Doing so diversifies your income and takes some of the pressure off your client work. It can also help fund some really important things in your life... Your kids’ college tuition ... your parents’ long-term care ... or even nicer vacations and experiences (the bucket list beckons!). In this episode, I detail two different approaches to doing this with an info product (such as an online course or training program).

Oct 27 2017

40mins

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Rank #5: #023: Epic Content Marketing: How Business Writers Can Profit From The Content Megatrend

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I firmly believe that establishing yourself as a content writer is the surest way to freelance writing success. It's the most realistic opportunity in the world of writing. Especially if you go after the corporate market.
That's because the fundamentals of content writing are stronger than ever. Content marketing has gone mainstream — and is not showing any signs of slowing down anytime soon.
In this episode, I interview Joe Pulizzi, founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine. Joe is also the author of the newly released book  : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.
Joe explains why content marketing is hot and getting hotter ... why businesses need writers desperately ... and how to get hired at top rates.
 
The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .

Oct 02 2013

38mins

Play

Rank #6: #063: Ghostwriting Business Books — A Realistic Six-Figure Opportunity for Strong Writers

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It's not every day that I come across an idea in the freelancing world that gets me super excited. But when I recently sat down with freelance ghostwriter Derek Lewis, I found myself taking a ton of notes ... and thinking of ways I could shift my writing business to do what HE does!Derek is a very successful business-book ghostwriter. He's also the author of the new book The Business Book Bible: Everything You Need to Know to Write a Good Business Book. And in this interview, he gives us a detailed and very exciting look into the world of book ghostwriting. What it isWhat it involvesThe best target markets for this workWhat you can chargeHow to find clientsAnd who's best suited for this type of writingThis is a realistic six-figure opportunity for strong writers who enjoy longer-format projects and working closely with a client for an extended period of time. And as you'll see, the rewards go way beyond the financial.

Nov 06 2014

58mins

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Rank #7: #004: Case Studies: How to Earn $200+ an Hour Writing Short Success Stories

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Have you every written a short article for a magazine, newspaper or trade journal?
Not the most profitable work these days, is it?
If you're looking for a better way to leverage your storytelling skills, case studies are a great way to do that.
To learn more about the opportunity in case studies — and how to approach these projects — I interview Casey Hibbard for this episode of The High-Income Business Writing podcast.
 
About This Show
The High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writer and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent).
In this week's episode I interview Casey Hibbard, a successful freelance writer who specializes in writing customer case studies (also known as "customer success stories"), and author of the excellent book,
Casey explains what case studies are and how they're used by clients. She gives us a primer on the basic components of case studies, including what elements you should include in order to make them more effective. And she explains why they continue to be so popular in the marketing communications arena.
Casey also talks at length about:

How she manages these projects
What key deliverables you should include
Guidelines for pricing case studies
Different types and formats of case studies
What makes a great case study writer
What to do if you have no samples but want to get started

May 15 2013

43mins

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Rank #8: #141: Derek Lewis on Getting Prospects to Come to YOU

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Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day. Prospecting is an essential part of marketing your writing business. But getting prequalified prospects to come to you via attraction marketing is much more efficient in the long run.   In this episode you’ll hear from my good friend and colleague Derek Lewis. Derek is a very successful book ghostwriter who commands $50,000 to $75,000 per book. And one of the many things I love about his story is the fact that he relies 100% on attraction marketing. He explains how he does this so well, and how you can start implementing some elements of attraction marketing in your own writing business.

Dec 08 2017

55mins

Play

Rank #9: #134: Surprisingly Simple (and Effective!) Tips for Getting Your Prospecting Done

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Prospecting for clients is not on the list of things most of us love to do. We want to do it. We know we should do it. But we just don’t do it as consistently as we should. Sound familiar? If so, I have some very practical and simple ideas today for getting your prospecting DONE...

Sep 01 2017

35mins

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Rank #10: #074: Ten Things to Avoid When Ramping Up Your Freelance Writing Business

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There's plenty of advice about what you should do when starting and growing a freelance writing business.
But not too many people are openly talking about things you should avoid at this critical early stage.
My guest this week is Diana Scheidman, a freelance writer and researcher specializing in the insurance and asset management industries.
Diana has developed a reputation for helping people who want to land well-paid freelance and consulting work quickly. And she recently wrote a book on the subject titled .
In this episode, Diana shares 10 things new freelance business writers must avoid if they want to get their freelance business off the ground faster.

Apr 09 2015

39mins

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Rank #11: #158: A Quick Peek at What Six-Figure Writers Do Differently

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I love to look for patterns. And recently I’ve been looking for patterns as I’ve talked with coaching clients and peers who’ve reached the six-figure income level. Through those conversations, some interesting patterns emerged. In this episode, I give you a peek into those patterns—because they’ll give you a good idea of what six-figure writers do differently when compared to lower-income writers...

Aug 10 2018

30mins

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Rank #12: #109: My Checklist for Getting Your B2B Copywriting Business Off the Ground Successfully

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This is the most common question I get from new freelance writers and copywriters: “Where do I start, Ed?” In today’s podcast episode, I give you my detailed answer to that question. I reveal my big-picture checklist for getting your business off the ground faster and more safely. If you’re struggling to get your B2B / commercial writing business off the ground, this episode is for you.

Aug 19 2016

37mins

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Rank #13: #182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

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Podcast guest Alex Nerney explains why adding a blog to your freelance writing business is a great way to supplement your writing income and add more predictability to your business.

Jul 12 2019

42mins

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Rank #14: #147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)

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As your business grows, it’s important that you begin attracting prospects and building your authority. There’s nothing like having prospects knocking on your door! Especially when the prospect has read some of your articles or blog posts ... and liked what they saw. In this episode you’ll hear from someone who built their software business on this idea. He’s not a freelancer. But the ideas he shares are directly applicable to what we do ... regardless of your experience level.

Mar 09 2018

37mins

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Rank #15: #143: Why It’s Become So Darn Hard to Write Convincing Copy

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As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up: How increasingly difficult it’s becoming to write persuasive copy. That’s long been an issue in the ultra-competitive direct response industries of financial newsletters, natural health and business opportunity. But it’s also becoming a big challenge in other less aggressive settings—even in B2B content marketing. To get some insights and answers on this topic, I recently turned to one of the top conversion copywriters in the business, Joanna Wiebe. Joanna is the founder of Copy Hackers and of Airstory, a new content creation platform for marketing teams and educators. You don’t have to be a direct response copywriter to get value from this episode. If you write any kind of persuasive content, I think you’ll find some great insights and ideas here.

Jan 12 2018

38mins

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Rank #16: #095: How to Land Good-Paying Clients on Elance and Upwork

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Are Elance, Upwork and other online job boards a good place to land freelance work? Yes and no. It really depends on a number of important factors. And it's certainly not for everyone. But there's no denying that some people have figured out a way to launch their freelance business with these platforms. My guest for this episode is one of these people. Her name is Laura Pennington, and she has a great story about how she used Elance to kickstart her freelance business—despite the fact that she had little work experience, no samples, no ratings or reviews and no clear guidance on how to make it work.

Feb 04 2016

35mins

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Rank #17: #080: How to Pick the Best, Smartest Niche for Your Freelance Business

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The process of picking a niche can be extremely stressful. But I've found that most of that stress and frustration is the result of bad advice.  In fact, most of what I read and hear on the topic of picking a niche is misguided. It treats the issue as a simple, one-dimensional decision. But in reality, this is a complex, multi-faceted topic that requires you to think about your business at a deeper level.  At the same time, it requires you to take action, even before you feel 100 percent comfortable with you decision. Because in most cases, your best niche ends up finding YOU.    . But in this episode, we're going deeper. My guest is Ilise Benun from . Ilise is a frequent guest in my podcasts and classes. And in this interview, she'll share some practical ideas to help you solve your niche puzzle.

Jul 02 2015

40mins

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Rank #18: #119: The 6 Most Effective Marketing Tools for Freelancers in 2017

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If you’re planning your marketing efforts for the year, you don’t want to miss this episode. I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year. I love how Ilise has broken this down into six tools or strategies to focus on. And how she’s grouped those strategies into: Things you should deploy or refine Things you should do a regular basis These interviews with Ilise are some of our most popular on the show. And this will be no exception...

Jan 20 2017

35mins

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Rank #19: #066: Pam Grout on a Series of Experiments That Prove Your Thoughts Create Your Reality

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It's hard NOT to be somewhat spiritual when you're self-employed.
That's because so much of what we do as a freelancers is based on faith — faith that things will work out ... that another good client will come along ... that you're doing the right thing by raising your fees...
In fact, I've learned to understand that thoughts DO become things. (Of course, you also have to take steady and deliberate action. That's the part many people conveniently forget about. ;-)
But is this there science behind this idea? Can we really manifest a new client on command? Can we turn things around by "creating" them in our minds first and asking for them?
The answer is "Yes!"
And in this episode, international bestselling author Pam Grout explains why that's the case ... and how you can prove it to yourself, even if you're a skeptic.

Dec 18 2014

44mins

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Rank #20: #195: How to Drive More High-Quality Prospects to Your Website

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In this podcast episode, I explore a variety of ideas and approaches to drive higher quality leads to your website.

Nov 19 2019

21mins

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#201: How to Capitalize on the ‘Original Research’ Trend in Content Marketing

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In this episode, Sarah Greensonbach explains what original research is, what clients can do with it, and how you can pitch it as a service.

Jan 14 2020

36mins

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#200: Make Your Writing Business More Fun and Rewarding by Paying Yourself a Quarterly Profit Distribution

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In this podcast episode, I discuss a cash management strategy I’ve been using that’s completely revolutionized my finances — and the way I feel about my business.

Jan 10 2020

8mins

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#199: Why You Should Study More Failures and Struggles in 2020

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In this episode, I'm delving into this topic of survivor bias — and how we can use the study of failures and struggles to avoid it and gain deeper insights.

Jan 03 2020

19mins

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#198: Stop Complaining About Low Rates!

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Complaining at length about low rates is fruitless (and dangerous). In this episode, I explain why low rates aren’t the problem you think they are. And how you should start thinking about them instead.

Dec 31 2019

9mins

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#197: Daphne Gray-Grant on How to Obliterate Writer’s Block and Get Your First Draft DONE

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In today’s episode, Daphne Gray-Grant explains why you need a crummy first draft, how to use mind mapping for inspiration and tips to stop editing as you write.

Dec 24 2019

39mins

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#196: Fitness for Freelancers—How to Get and Stay Physically Fit When You’re a Work-at-Home Professional

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In this episode, personal trainer Steve Beck describes how to get started with a simple exercise program if you’re currently at “zero,” and how to build on your current fitness routine if you already have one.

Dec 10 2019

35mins

Play

#195: How to Drive More High-Quality Prospects to Your Website

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In this podcast episode, I explore a variety of ideas and approaches to drive higher quality leads to your website.

Nov 19 2019

21mins

Play

#194: The Power of “Yes, and….”

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When a qualified prospect asks to meet you in person, respond with “yes, and…” to get the most out of your time.

Nov 15 2019

7mins

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#193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

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In this interview, Chris Orzechowski explains why he decided to write a book, how he settled on a topic, and how he got it done quickly. He also shares the massive results he’s enjoyed from the effort.

Nov 05 2019

38mins

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#192: Communicating Your Value to Prospects—an Example You Can Learn From

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In this mini-podcast episode, I explain how a recent scare in my business proved the importance of clearly communicating your value to prospects when presenting your pricing.

Nov 01 2019

10mins

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#191: Want to Scale Your Business? Start with a Virtual Assistant!

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Many writers will hire another writer when they’re ready to scale their business. But often, a better first step is to hire a virtual assistant.

Oct 22 2019

7mins

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#190: Should You Scale Beyond a Business of One?

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In our culture, we sometimes think that if we’re not scaling our business, we’re failing in our business. I dispel that myth in this episode.

Oct 15 2019

24mins

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#189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

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Clients and prospects will sometimes toss you a problem to solve. But that doesn’t automatically mean you have to deal with it. Sometimes you should toss the problem back to them.

Oct 11 2019

8mins

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#188:Ross Simmonds on How to Land Fortune 500 Clients

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In this episode, guest Ross Simmonds explains what Fortune 500 clients look for in a writer, how you can generate a steady stream of high-quality corporate leads, and how you can command higher fees.

Oct 01 2019

36mins

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#187: A Systematic Way to Tackle Overwhelm

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If you want to work more productively — and feel less overwhelmed — you have to make real changes to your business. In this podcast episode, I’m looking at actions you can take to work more efficiently and reduce feelings of overwhelm.

Sep 20 2019

24mins

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#186: Hilary Jastram on Running a Freelance Business When You’re Chronically Ill or Disabled

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Hilary Jastram was forced into entrepreneurship when she became chronically ill a few years ago. In today’s podcast episode, she explains how she’s built a successful business and used her illness as a motivation to keep going.

Sep 06 2019

39mins

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#185: How to Overcome Procrastination

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To overcome procrastination, you have to admit that you do it and find ways of dealing with it. In today’s podcast episode, you’ll learn why procrastination is a serious problem and what you can do turn things around.

Aug 23 2019

21mins

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#184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing

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Hannah Bower is a content marketer with a background in PR. In this conversation, you’ll learn what freelance PR work entails, how it’s changed and why Hannah decided to get out of it.

Aug 09 2019

38mins

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#183: What to Do When Friends and Family Don’t Support You in Your Business Journey

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Running a freelance business becomes exponentially more challenging when you don’t have the support of your friends and family. In this episode, I share 10 practical tips that will help you if you’re in this situation.

Jul 26 2019

24mins

Play

#182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

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Podcast guest Alex Nerney explains why adding a blog to your freelance writing business is a great way to supplement your writing income and add more predictability to your business.

Jul 12 2019

42mins

Play

iTunes Ratings

267 Ratings
Average Ratings
255
6
1
2
3

Exellent Podcast!

By Pizza frankenstein - Dec 18 2019
Read more
I listen to a lot of podcasts but I do not subscribe to many. In fact, typically I’ll only listen for one episode because - well let’s face it everyone has podcasts these days. Most podcasts are either unprofessional, unorganized, contains “new” ideas and I’ve heard 100 times and/or the host goes off on unrelated tangents. This time I actually subscribed after the first episode I heard. The content is very interesting and educational. I’m getting a lot of new ideas which I have not heard anywhere else (and I research a lot.) The content is presented in an organized, clear and concise way both in the podcast and in the show notes. I appreciate everything you do keep up the good work!

Favorite Podcast of 2018

By Dawnlandia - Aug 10 2018
Read more
This podcast is full of valuable information. It’s a gold mine. Highly recommend.