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Build Your Salon with Phil Jackson

Updated about 1 month ago

Business
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Here to help salon owners master the skills they need for bigger profits and a fuller life.

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Here to help salon owners master the skills they need for bigger profits and a fuller life.

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Cover image of Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson

Latest release on May 28, 2020

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Here to help salon owners master the skills they need for bigger profits and a fuller life.

Rank #1: 31. How to set Targets for your Salon Team

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Welcome, and today we’re talking about individual team member targets. What I’m going to share with you is three targets that I set my own team here, in my award winning Salon. Now it may well be that there are times when you need to add more targets, and that varies according with the performance of the employee and also the stage of the career they are at. It’s really important that your team know what’s expected of them. So these are the big three that I want to share with you:
Average bill - Average bill or average ticket value is one of the most important key performance indicators or KPI’s in your Salon. An average bill covers an awful lot, so if you can see that someone’s average bill is very low, there are parts of her job that she’s just not doing. An average bill that’s on the increase indicates somebody who’s taking retail seriously or that’s also very good at selling additional products or services when somebody comes in to your Salon. So you want to see a nice high average bill, set a benchmark for the level that the person is at in their career and also monitor it over time.
Retention - I think client count is slightly old fashioned and what I’m more interested in is retention for this reason; I can increase your client count by promotional activity and I will see a bump in the number of customers that come into the Salon. The retention rate shows me how pleased my customers are with the Stylists or Therapists performance, so that’s what I’m interested in. If you’re starting to see retention on the slide, you need to intervene really quickly because somebody with very low retention is not an asset to your business.
Utilisation - This is how busy a person is, how much of the day that you’re paying them for are they actually occupied making you money. The reason we look at utilisation is because your marketing activity has a huge impact on utilisation of your team, but it may not be impacting on the average bill. Utilisation can be impacted purely by the marketing spend that you’re putting into your business. So we monitor the utilisation, if you’ve got somebody who has continually low utilisation despite your marketing efforts, again perhaps you need to address that in a slightly more aggressive way, it may even be that it’s time to move that person on.
In my Salon we have two bench marks for utilisation; we have an eighty percent target utilisation. Below sixty percent we have what is called an intervention. If there’s still a problem with utilisation after six weeks of intervention, we would start looking at your contract and potentially reducing your hours in a hope to increase that utilisation number.
I hope that’s been useful to you, if you’ve got something that you’d like to add either pop it in the comments below or head over to the Build Your Salon Facebook page where I would love to hear from you. I hope you’ve already subscribed, if you haven’t hit subscribe now. I have a video and a podcast out like this every single Monday, and I would hate you to miss out on the content that I share with you in the future. Until next week, take care.

Oct 10 2016

7mins

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Rank #2: How to improve salon retail - if you're starting with ZERO!

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Stocking a range of professional salon retail products is great - but what if you're team just won't sell?  How is your salon retail?  Is it a strong part of your salon strategy?  Or are sales poor?  Even ZERO?  Take a look - I might just be able to help!

Mar 21 2018

6mins

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Rank #3: 23. How to say goodbye - firings and resignations in your salon

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Welcome, and today we’re talking about when an employee decides to leave or when you need to terminate their employment. So what are the circumstances when it’s time to say goodbye?
1. When a member of your team is not hitting the required Salon standards. You should also have in place a capability procedure and also a disciplinary procedure.
2. When they quit. To get to the stage where they’re actually resigning from a position, is a big mental process for an employee and when they’ve got to that stage, it’s too late.
3. It becomes all about the money. Pay your staff as much as you can possibly afford and then the conversation when they’re asking for extra pay rise is very short indeed.
So there are four golden rules for when we’re dealing with employees resigning or us terminating their employment:
1. We are never surprised. I will not take a meeting unless I know what’s on the agenda. That gives me a chance to be prepared, to start planning ahead so you are fully prepared and fully armed.
2. You must have a plan; you should have an ideal termination date in place, before meeting with the employee, you should have a plan on what you’re going to be telling all of their clients, you should have a marketing plan and you should also have an overall team plan.
3. The meeting. When it’s time to say goodbye it’s much better if you get it over and done with.
4. The termination date. The second somebody resigns from your employment they are gone from the premises. There is one exception and that is if someone is literally leaving the country.
I hope that’s been useful to you, if it has don’t forget to subscribe to this channel and I will see you again next Monday. Take care.

Aug 15 2016

10mins

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Rank #4: Are you making these mistakes with your salon team targets?

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Target setting is done infrequently, and certainly not well enough in most instances. When I start coaching a new salon, one of the first things that we go through is their performance management process.

I believe that sitting down with Team Members at least every month (and ideally every week) to report back to them on their performance, to set them a meaningful target and coaching them to achieve that target is the only way to longer-term success. People get overwhelmed unnecessarily by the entire performance management process.

May 15 2018

5mins

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Rank #5: 45. The most important measure for salon success

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The free cheat sheet is here: http://bit.ly/2kbMoRQ

Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team.
The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team is. Some Salon coaches around the world, will say that the average bill is the most important measure, and I don’t think that’s correct. We’ve had turn our marketing into a machine for a successful Salon, and that involves running promotions, discounts or a loyalty programme. So, average bill will look a little bit more negative, utilisation will show us how busy somebody is.
The other measure is the amount of money they’re putting in the till. Your service total or your service and retail total, isn’t necessarily a great measure of how brilliant a Stylist or Therapist is. The other problem with using service and retail totals, is that when someone goes on holiday, it hits they’re totals hard. Utilisation takes that into account, because what we’re measuring how many hours were utilised putting money in the till.
Now what I would like you to do is figure out what the consequences of somebody not hitting a target is. In my Salon, we have a target of eighty percent utilisation. If your utilisation drops below seventy percent, we start having weekly marketing meetings. If your utilisation drops below sixty percent I will be reducing the hours that you are contracted for, two hours come off your contracted hours.
If somebody is a brand-new starter, I build in a target for them to move up. I would give them three months to hit target utilisation, if they’re brand new you have six months to hit those targets. If they’re not hitting those targets, we reserve the right to terminate your employment in that instance. That’s the consequence that I have in my Salon, and it’s important that you have those consequences build in.
I hope that’s been useful to you, it will be more useful if you build in the consequences in. If you’ve enjoyed the video, then please don’t forget to subscribe. I do a broadcast like this every single week and I would hate you to miss out on the content that I’m sharing. If you’ve already subscribed I will see you again next week. Take care.

Jan 31 2017

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Rank #6: 47. If you own a salon, pay yourself properly!

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How can you expect to enjoy long-term salon success if you're not paying yourself properly?

Disclaimer: I do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I do not offer any legal, medical, tax or other professional advice. Do not make any decisions based on any information presented in this broadcast without understanding that making any change in your business or personal life is accompanied by the risk of hardship or significant losses. Seek advice from trusted, qualified professionals before attempting any lifestyle change or business or financial endeavour. Check with your indemnified professional advisor before acting on this or any information. Continuing with this broadcast indicates your agreement that you will not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

Find our more about the "Get Paid Properly" programme here: http://bit.ly/2n1O8O4

My live event details are here: https://yourdigitalsalon.eventbrite.co.uk

Apr 04 2017

6mins

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Rank #7: Salon Team Meetings 101

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Gat ALL of the BuildYourSalon podcasts at https://buildyoursalon.com/blog

Why hold salon team meetings at all?

In every salon, there is an agenda.  A set of goals and objectives that every salon team is striving for.  Problem is, if you're not communicating the agenda, not moving your team towards the salon goals, the team will set their own agenda.

I'm lucky.  I get to see inside lots of salons.  To see how they tick.  What works, and what doesn't.  Right now I'm seeing a lot of salons who could be getting much better results from their teams, if only they would coach and direct them.

Salons everywhere invest hundreds, if not thousands in the development of their teams every year.  And a lot of salons waste their money.  Follow the SIMPLEST way to be the salon manager your team deserves.  Improve your team's performance and be clear about what you want them to achieve.  Check out Team Performance Upgrade here: https://training.buildyoursalon.com/tpu

Dec 04 2017

8mins

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Rank #8: 34. Slow down and honour your craft

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Hello and welcome, actually this week it’s Hola y bienvenido because I’m speaking to you today, very early in the morning before it gets too hot, on my roof terrace in my new house in Spain.
This week my message to you is that I’d like you to slow down, take a bit more time. I’ve seen a very distressing trend in Salons over the last few years and we’re getting addicted to express services, we’re getting addicted to these little nuggets of service that we’re passing onto clients at a very low cost, and banging them out at a very rapid rate. Now I’m not suggesting that we get rid of all express services, they are what I see as a profit maximizer, so they’re an add-on; they’re a filling for those little gaps that you get during your day in your column. They shouldn’t be something that we rely on day in and day out and this is what’s happening.
So I want you to ask yourself when you’re doing an express service, is this the very best job that you could do for that client? If she’s having an express service, have you got all the time that you need to pass on the information and aftercare advice that you need to. In an express service have you got time to make her feel special, I don’t think you have. The danger I think over time is that we’re not paying attention to our craft anymore. What we’re not doing is actually the best job that we can to impress people, with the experience that they can get.
I’d like you to pay attention to what’s going on in the barbering Industry, because barbering has had a massive resurgence over the last two to three years and it doesn’t look like it’s slowing down anytime soon either. Now this massive resurgence that’s happening in barbering isn’t happening off the back of very quick clipper cuts, it’s not even happening off the back of cheap services. It’s happening off the back of people paying into their craft, so they’re retraining in ancient barbering techniques, in excellent cutting skills, and they’re pushing out higher priced service in many instances to a much bigger audience and the audience is absolutely lapping it up.
I think we could be transferring that into the hair and beauty industry as well. I think we need to pay attention to our craft, pay into the training, keep developing yourself and your team so that you’re skills are absolutely fantastic. The other thing that I think is missing particularly in Hairdressing is there’s no history, there’s no culture, with a lot of Stylist anymore. Go back, have a look at the people that formed our Industry and turned it into the trade that we’re applying today. So slow down and start moving away from the express services, push the experience, build your training, and build your craft.
I hope that’s been useful to you, if it has don’t forget to subscribe. I do a video like this actually maybe not quite like this every Monday, and I would hate you to miss out on the content that I’m sharing. Until then take care.

Oct 31 2016

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Rank #9: Boost your salon profits with tiered pricing

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I spend most of my time traveling and consulting with salon owners. Most of these clients ask for good,  profitable financial strategies. In this video, I will talk about tiered pricing and how you should leverage this tool to get better profits, give more value to your customers and provide your employees with a better way to build clientele.

Most salon owners don't see the value in tiered pricing.  To be blunt, this is why some of these businesses fail. You have to remember that a big part of running the business you deserve, is generating the profits you deserve. You have to consistently revisit your pricing structure.  And see if you're leaving money on the table.  While you create an environment where employees strive for something more.

Tiered pricing isn't just about gaining the profits your business deserves. It is also about being able to carefully provide recognition to your employees who are excelling. You are also able to provide loyal employees with incentives that will continue to motivate them into providing good services. Additionally, it also addresses the injustice that high performing employees may feel when they charge the same rate as less experienced employees.

Show your employees that you have a clear vision for them.  That you want them to progress in this industry.  It will work wonders for a growing business!

Here I want to give you the top 3 reasons why I think you should be introducing tiered pricing into your hair or beauty salon.

Jul 31 2018

6mins

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Rank #10: Why Small Businesses Fail

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You have invested everything in your business.  Time, energy, money.  What can possibly go wrong?

Jul 02 2018

7mins

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Rank #11: Staying Motivated when You're the Boss

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In previous broadcasts, I've talked to you about how to motivate your team and recruit the best people to help grow your business. But this video will be different.  I'll talk more about how we can shift the focus and help you stay motivated.

Motivation is one of the key aspects of succeeding in any kind of business. However, there may be instances that you may find it hard staying motivated. As a business owner it's only normal for you to face different challenges on a daily basis. This makes it even harder to stay energised and motivated. We've all had that experience where we lose focus due to the obstacles we're facing.

Remember how it used to be?
Do you remember all that energy you had when you were starting out?  That feeling of restlessness and excitement all packed in one?  And how you felt a surge of motivation going through you as if you're never going to get demotivated. In the beginning, it's only natural for you to be focused on growing your business. You were able to accomplish a lot of things at a very limited time.  Results were fast.  However, after being able to successfully stabilise the business, many encounter the problem of staying motivated.

To be blunt, as an entrepreneur, it's important that you seek out motivation on a daily basis.  You need to constantly look for things and people that will inspire you.  Staying motivated as a business owner will not only help you become successful, it'll also help you grow your team.  In short, you have to keep at it against all odds.

In this video, I give you about 3 things you can do to stay motivated as a business owner.  What's more, not only will these tips help you become motivated but will also help you power through tough situations.

Aug 07 2018

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Rank #12: Do you need to delegate more in your salon business?

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Aside from being a Salon Mentor and Coach, I also own a hair salon in the South of England. And if I'm being honest, I have been neglectful on my Salon business. I moved away from the Salon business into the coaching space and I didn't replace myself as a Manager. I thought that being a magnificent coach and mentor meant I was some kind of superhero that I could run both businesses effectively. And I was wrong!

Apr 24 2018

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Rank #13: 21. How To Move From GUILT To GRATITUDE - Podcast

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This week I want to look at those guilty feelings, that mis-spent energy that is affecting your current and future success, and we’re going to come up strategies for dealing with it so that we can move forward to a place of gratitude.

Guilt comes in three forms; guilt for the things that we’ve done in the past, guilt for our current position and guilt for our potential future circumstance.

When we’re looking at guilt in the past, remember we've all made mistakes. The things I got wrong in the past were the best I could do at the time, I wasn’t out to hurt people deliberately. So how do we move on from that guilt? You find someone that trusts and loves you unconditionally, and you talk it through. They will forgive you - then it’s time that you forgive yourself.

Guilt in our current situation is why we hide away our success, we shield others from how well we’re doing, and it’s a misspent guilt. You are completely limiting your potential if you have those feelings around your potential success.

It’s your duty and obligation to feel gratitude for the situation you’re in, for the freedom and options you have to alter your future, and to maximise your potential. If you’re in a position to change your life it is your duty to make sure you’re doing your absolute best to succeed.

I found a really simple technique, which is at the end of each day just write in the bottom of your diary three things that you’re grateful for. Scientifically you’re reinforcing a positive feeling rather than dwelling in that guilty place.

I hope that’s been really useful to you, if it has please click the like below and don’t forget to subscribe. If you’re not here you won’t hear about the wonderful things I have to share with you. See you next Monday!

Aug 02 2016

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Rank #14: 22. Take back CONTROL in your salon business

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I want you to take back some of the control in your business. There’s been a real buzz word around business – which is outsourcing.

I’m not suggesting that you do absolutely everything in your business, there are times when you need to outsource, but there are elements of our business that we’re handing over too readily and we need to start taking back some things into the fold.

Websites: Have enough knowledge and understanding to be able to update your website yourself. Once you have that knowledge you can make an informed decision if it’s something you will carry on doing yourself, or if it’s something you can hand over to someone else.

Social media: Updates I see done by the professionals don't quite ring true; it feels a little bit phoney. Take your social media back, learn to master it, learn to schedule.

Design: You are spending a lot of money on design. In my Salon our prices increase in September and with that I need to send the new prices to my Graphic Designer for the next twelve months. He’ll also give me a template for a flyer that I can use and generate, to be more responsive in my marketing. So get the templates set up, find yourself design software and get the hang of your design so that you can be much more responsive, run promotions more frequently with shorter lead time.

I hope that’s been useful to you, if it has don’t forget to subscribe I would hate you to miss out on the content that I’m putting out every week, if you’re already subscribed I will see you again next Monday.

Aug 08 2016

6mins

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Rank #15: 25. How to compete with online retailers

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http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

Get the full transcript here: http://buildyoursalon.uk/compete-with-online-retailers

SUMMARY
Welcome and today we’re talking about how Salons can compete with online retailers. So today what I’ve got for you is seven strategies that I think can give your Salon a fighting chance.

1. We need to remove the ability to make a comparison. Online retailing only works if the customer is able to make a direct and immediate comparison. We can remove that ability to make a comparison then the online retailers don’t stand a chance.

2. Take away the choice for the customer. Reduce her ability to say no to take a product by including them in a service you offer.

3. Take away the choice as far as your staff is concerned. We have a Salon guarantee in place, so my team know they have to consistently talk about retail products.

4. See retail products as an overall project. When you’re seeing the product as an overall project, it gives you a lot more flexibility as far as pricing is concerned.

5. RRP is just a recommendation. Recommended Retail Price is not something the manufacturer can insist on you charging. That gives you the flexibility to charge whatever you want in your Salon, as long as your account is in good standing.

6. Your ability to take pre-orders online. You have the ability to pre-sell online, it does rely on you having some standing as far as social media is concerned.

7. Make offers work harder for you. You don’t have to offer products just because your manufacturer says so, you could use that extra profit margin to change your recommended retail price to something that suites your Salon a lot better.

I hope these strategies bring you some success, if they do please get in touch with me phil@buildyoursalon.uk, I love hearing about how well Salon owners are doing. Don’t forget to subscribe if you haven’t already, because I’m sharing fantastic content with you every single Monday, and I would hate you to miss out. I will see you next week.

Aug 29 2016

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Rank #16: Are your salon services too cheap?

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What happens when you realise that your charging for services that are just too cheap? A lot of salon businesses have salon pricing that isn't making them enough profit to grow their business.

Time and again, I've been getting coaching questions on what salon owners can do about their pricing. These salon owners are scared that their customers are price sensitive and will stop doing business with them.

Most new salon businesses will always have this kind of 'marketing tactic' - to price their services lower than everyone else. They think that customers will instantly flock towards their salon. But this is a very bad idea and you'll definitely have a hard time making ends meet in the long run.

I've been very clear about my feelings when competing on price. Pricing low against the increasing salon competition is a race to the bottom. Pricing your services properly is one of the trickiest parts of growing any kind of business. If your salon pricing is too high, customers may be hesitant to try your services. On the other hand, if you price is too cheap, they'll think that you're inexperienced or devalue what you do.

Getting to that sweet spot of salon pricing is challenging but not impossible. If you're not constantly reviewing your pricing strategy, you'll most certainly have problems covering your overheads.

There is no secret formula to salon pricing. You will find yourself tweaking your service prices every now and then. This goes along with experience and the growth of the market. In this video, I have some tips to help you price your services properly and get the profit you need without necessarily increasing your prices.

Aug 14 2018

8mins

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Rank #17: Dealing with procrastination

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I can help you in overcoming procrastination and getting more things done.
Are you:
1. An expert at putting off and delaying things?
2. Brilliant at doing the fun stuff first?  But leaving no motivation and energy for the things you're supposed to do?
3. Running your life in a panic mode for a lot of the time?

A big part of the business is getting the right stuff done. You CAN get the right stuff done without working right up to a deadline in a very stressful way.  And you know that feels so much better! Thing is, a lot of us are our own enemies. We're procrastinators!! We put things off and then end up with a huge rush of tasks when it comes to the deadline.

These tips that I have are based on my very own experiences as a big procrastinator. I have worked really hard to make sure that I'm performing at a level of high-productivity.  Basically I have had to deal with my procrastination in a very effective way!

1. Break things down
- there may be times that you feel overwhelmed.  When you have so much to do in your mind that it becomes impossible to see a way forward. You need to get to grip with the projects and planning.  In short, break things down into smaller chunks. But don't spend excess time on planning, it's mostly about implementation.

2. Reward ourselves
- crossing tasks off a list can feel like a reward in itself.  Or even something as basic as making a cup of tea.  Whatever you use, make sure you deliver, or you'll have a hard time motivating yourself second time around.

3. Forgive yourself
- show yourself some kindness. In short, don't be too hard on yourself!  Procrastination can be a product of low self-esteem - don't feed that beast!

Finally, for more personalised help why not drop me an email: coaching@philjackson.me - I'd love to hear from you!

Jun 19 2018

6mins

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Rank #18: Handling dismissals in your salon

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It's a sad reality that if you have a Salon Team, at some stage you'll probably need to dismiss somebody or terminate their employment. I would love to say that after over 17 or 18 years of Salon ownership, it gets easier and it doesn't hurt anymore. But it would be a lie because it does!! I make sure that I'm involved if I'm terminating someone's employment. We're talking about decisions that affect one's career and it's absolutely right to take those decisions seriously and to lose a little bit of sleep over it.

May 08 2018

6mins

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Rank #19: When is it time to recruit?

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Today, I want to help you decide:

When is the right time to grow your salon team?
When is the right time to recruit?

This all boils down to your goal-setting. If you don't have clear goals on what you want your salon to achieve this year or in the next 5 years, that is the first place to start. Your goals ultimately dictate the size of the team that you need. Maybe you have a certain level of turnover that you want to achieve. Or maybe you want to step back from the salon floor. This will tell you how many team members you're going to need this year or next.

Start with the turnover target. Once you know the average bill and your frequency of visit you can start to break that turnover target down. It’ll show you the number of people you physically need on the premises earning money for you. That gives us the overall target of what we want your team to look like. Those goals are going be influenced by what it is you really want. Your bigger goals have to come first on this. Your 5 year plan and your life ambitions.

More from Phil at buildyoursalon.com/blog

Apr 25 2018

6mins

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Rank #20: Protect your investment: training agreements for your salon team

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A Salon Training Agreement is a contract between you and a Team Member where they agree to pay back some or all the value of a training course should they leave in a period following the training.

Apr 17 2018

8mins

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Lessons from Lockdown

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I've spent the last few weeks helping salon owners through one of the most disruptive events in our industry for decades.

There is opportunity there, for sure, but only if we learn from the experience. In a very different type of podcast from my usual, I share the questions I've been asking salon owners to help them with theor 'lessons from lockdown'. I hope it helps you too!

May 28 2020

12mins

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Work On Your Business - with special guest Adam Turner

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There's a lot of advice out there.  Some of it great.  Some of it . . . questionable.  And even old adages sometimes fly in the face of common sense or best practice.

As salon owners we are old again and again to "Work ON your business, not just IN it".

But what does that actually mean for us?  Do you HAVE to work on your business?  What if you quite like working in it?? And what should the split between to two look like?

In a change of format, this week I talk to my friend Adam Turner about this and get his thoughts.

Nov 06 2018

28mins

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Dealing With Sabateurs

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Have you had to deal with an employee who tries and sabotages all your efforts? And no matter what you say, this employee will always find a way to undermine you? Some people on your team might find your decisions as a manager or business owner inconvenient for them. But this is no excuse for anyone to show a lack of commitment and support for your goals. When you suspect team sabotage is happening, that needs addressing now.

What can you do?
Imagine having a member of your team who just doesn’t want to perform as they are expected because they did not like one of your decision. Instead of coming to you and talk about their disdain, they will show you a bad working behaviour. Employees like this will make it impossible to run a growing business. A team sabotage, if not dealt with accordingly will surely ruin your chances of growing your business.

Team sabotage can also be costly when you’re starting out. It can destroy your business reputation, create team politics and make you less profitable.

There are people who don’t like to play by the rules and make a positive impact on your business. but there are also people who rave about your ideas and are loyal to the business. As they say – it only takes one bad apple! Take a closer look at your employee’s performance and behaviour. Employees who don’t make a positive impact on your team can slowly ruin other employees performance, spirit, and motivation.

In this video, I’ll talk to you about the different types of employees and how to spot them. In particular I’ll talk about people who may be sabotaging your business and what you can do about them.

Oct 22 2018

9mins

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Pay Yourself Properly

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You've heard this time and again and I'm saying it again now,

"If you want to build your business, you've got to pay yourself properly".

I estimate that around 70% of the salon owners I meet could not afford to pay themselves if they followed the same pay structure as the rest of their team.

Some of you might be thinking that paying yourself more is an odd way to be successful. But it isn't. Giving yourself compensation for the many things you do is what pushes you forward and motivates you in the longer term.

As business owners, it's only natural to think of ourselves last. We see some kind of prowess in sacrificing our own time and sometimes even our own pay. We are willing to do anything to ensure the success of our business. While this trait may seem admirable, you still need to pay your bills and buy food to eat

Initially, you may not be able to afford to pay yourself properly and that's perfectly fine. Just as long as you're compensating yourself for the work that you do, even if it's just enough to get by. However, as your business grows, make sure your pay grows with it too. Make sure to give yourself competitive and fair pay.

As the business decision maker, you have complete control over your finances. You decide how much money to allocate to operations, on marketing and, of course, how much to pay yourself. And with no one to tell you what to do, you may give yourself a hard time seeing the fine line. The line that separates between taking profits to reward yourself and re-investing in your own business.

You need to pay yourself properly to have the financial motivation to make great business decisions for continued growth. I have here a three-step process to give yourself the proper pay rise. Let's get you started on earning what you're worth!

Oct 17 2018

7mins

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Getting More Done

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Busy and overwhelmed is a default state for many of us and it actually hinders us from getting more of the important work done. Have you ever dreamt of doing less work but still winning in life? It is possible and it can happen if you focus only on the real priorities in your life.

When you're feeling overwhelmed you become unreasonable. Additionally, it makes you deal with stress in an unhealthy way. You yell at your kids, get in a fight with your partner and you get wound up easily. The best way to avoid feeling exhausted and overwhelmed is through self-care. Take time to practice self-care and understand your challenges.

I'm a small business coach, an entrepreneur, and a father. I don't always get the balance right. There times I feel stressed and pressured too. Feeling this way is perfectly okay and it's normal. But, what you do and how you deal with it is what's important.

Getting More Done

Learn to prioritise - Make sure you list things based on their priority. Make time for tasks that can create a bigger dent towards your goal.

Create small, attainable goals - Break up your goals into tiny ones. Doing so will help you go through them easier and faster than you think.

Learn to organise - When we're unorganised we become overwhelmed with getting more done. Create a system to help you find things better. It could be a simple system when answering emails or returning phone calls.

Unplug regularly - Take a mental break from everything. Profound things happen when you take a break. Make time for building relationships and spending time with the people you love.

There are more ways to help you get more things done. So if you really want to learn how you can avoid feeling overwhelmed, you need to check out the 3 ultimate tips I have in this video.

Sep 19 2018

6mins

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Are your salon services too cheap?

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What happens when you realise that your charging for services that are just too cheap? A lot of salon businesses have salon pricing that isn't making them enough profit to grow their business.

Time and again, I've been getting coaching questions on what salon owners can do about their pricing. These salon owners are scared that their customers are price sensitive and will stop doing business with them.

Most new salon businesses will always have this kind of 'marketing tactic' - to price their services lower than everyone else. They think that customers will instantly flock towards their salon. But this is a very bad idea and you'll definitely have a hard time making ends meet in the long run.

I've been very clear about my feelings when competing on price. Pricing low against the increasing salon competition is a race to the bottom. Pricing your services properly is one of the trickiest parts of growing any kind of business. If your salon pricing is too high, customers may be hesitant to try your services. On the other hand, if you price is too cheap, they'll think that you're inexperienced or devalue what you do.

Getting to that sweet spot of salon pricing is challenging but not impossible. If you're not constantly reviewing your pricing strategy, you'll most certainly have problems covering your overheads.

There is no secret formula to salon pricing. You will find yourself tweaking your service prices every now and then. This goes along with experience and the growth of the market. In this video, I have some tips to help you price your services properly and get the profit you need without necessarily increasing your prices.

Aug 14 2018

8mins

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Staying Motivated when You're the Boss

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In previous broadcasts, I've talked to you about how to motivate your team and recruit the best people to help grow your business. But this video will be different.  I'll talk more about how we can shift the focus and help you stay motivated.

Motivation is one of the key aspects of succeeding in any kind of business. However, there may be instances that you may find it hard staying motivated. As a business owner it's only normal for you to face different challenges on a daily basis. This makes it even harder to stay energised and motivated. We've all had that experience where we lose focus due to the obstacles we're facing.

Remember how it used to be?
Do you remember all that energy you had when you were starting out?  That feeling of restlessness and excitement all packed in one?  And how you felt a surge of motivation going through you as if you're never going to get demotivated. In the beginning, it's only natural for you to be focused on growing your business. You were able to accomplish a lot of things at a very limited time.  Results were fast.  However, after being able to successfully stabilise the business, many encounter the problem of staying motivated.

To be blunt, as an entrepreneur, it's important that you seek out motivation on a daily basis.  You need to constantly look for things and people that will inspire you.  Staying motivated as a business owner will not only help you become successful, it'll also help you grow your team.  In short, you have to keep at it against all odds.

In this video, I give you about 3 things you can do to stay motivated as a business owner.  What's more, not only will these tips help you become motivated but will also help you power through tough situations.

Aug 07 2018

5mins

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Boost your salon profits with tiered pricing

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I spend most of my time traveling and consulting with salon owners. Most of these clients ask for good,  profitable financial strategies. In this video, I will talk about tiered pricing and how you should leverage this tool to get better profits, give more value to your customers and provide your employees with a better way to build clientele.

Most salon owners don't see the value in tiered pricing.  To be blunt, this is why some of these businesses fail. You have to remember that a big part of running the business you deserve, is generating the profits you deserve. You have to consistently revisit your pricing structure.  And see if you're leaving money on the table.  While you create an environment where employees strive for something more.

Tiered pricing isn't just about gaining the profits your business deserves. It is also about being able to carefully provide recognition to your employees who are excelling. You are also able to provide loyal employees with incentives that will continue to motivate them into providing good services. Additionally, it also addresses the injustice that high performing employees may feel when they charge the same rate as less experienced employees.

Show your employees that you have a clear vision for them.  That you want them to progress in this industry.  It will work wonders for a growing business!

Here I want to give you the top 3 reasons why I think you should be introducing tiered pricing into your hair or beauty salon.

Jul 31 2018

6mins

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When The "One Thing" Is The WRONG Thing

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We get the same message again and again.  Know your "one thing".  Focus, and stay focused.  Be determined.  When everyone else makes 10 calls, make 20.  Stay the course.  Commit fully and never give up.

But surely, there has to come a time when you question whether your "one thing" is the right thing?  Being persistent and taking strong consistent action is great - but what if you're pushing hard in the WRONG direction?  Just HOW persistent do you have to be before you finally wash your hands and walk away?  Here are my thoughts.  As always, I'd love to hear yours too.

Jul 17 2018

4mins

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Give Your Money Away

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I do a LOT of non-fiction reading.  I love reading the biographies of entrepreneurs and leaders.  And naturally you start to see recurring themes in their message.  One very subtle theme that crops up again and again is how the super-successful feel fulfilled.

It seems that at some stage in their career, it isn't enough to make more and more money or gain growing market share.  Almost without exception there comes a time when the most fulfilling thing an entrepreneur can do is to start giving back.  Buffett, Gates, Branson - they all plough millions or even billions back into good causes.  It brings a renewed sense of purpose.  It helps contribute to your "why".

Jul 10 2018

4mins

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Why Small Businesses Fail

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You have invested everything in your business.  Time, energy, money.  What can possibly go wrong?

Jul 02 2018

7mins

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Boost your productivity with Self-care

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What I work on goal setting with my clients my aim is to improve their relationship with themselves. It's not about hitting the gym, meditation or yoga. I'm talking about scheduling some time to kick back and to do stuff that you actually like. Or how about scheduling some time with no agenda? What do you think it will look like having an hour or two in your calendar to waste? Contrary to what you think, it's not really a wasted time. It's your time to improve your relationship with yourself. And it's a beautiful investment! Believe me, this has transformed my business.

Jun 26 2018

5mins

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Dealing with procrastination

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I can help you in overcoming procrastination and getting more things done.
Are you:
1. An expert at putting off and delaying things?
2. Brilliant at doing the fun stuff first?  But leaving no motivation and energy for the things you're supposed to do?
3. Running your life in a panic mode for a lot of the time?

A big part of the business is getting the right stuff done. You CAN get the right stuff done without working right up to a deadline in a very stressful way.  And you know that feels so much better! Thing is, a lot of us are our own enemies. We're procrastinators!! We put things off and then end up with a huge rush of tasks when it comes to the deadline.

These tips that I have are based on my very own experiences as a big procrastinator. I have worked really hard to make sure that I'm performing at a level of high-productivity.  Basically I have had to deal with my procrastination in a very effective way!

1. Break things down
- there may be times that you feel overwhelmed.  When you have so much to do in your mind that it becomes impossible to see a way forward. You need to get to grip with the projects and planning.  In short, break things down into smaller chunks. But don't spend excess time on planning, it's mostly about implementation.

2. Reward ourselves
- crossing tasks off a list can feel like a reward in itself.  Or even something as basic as making a cup of tea.  Whatever you use, make sure you deliver, or you'll have a hard time motivating yourself second time around.

3. Forgive yourself
- show yourself some kindness. In short, don't be too hard on yourself!  Procrastination can be a product of low self-esteem - don't feed that beast!

Finally, for more personalised help why not drop me an email: coaching@philjackson.me - I'd love to hear from you!

Jun 19 2018

6mins

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How to Motivate Your Salon Team

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I speak to a LOT of salon owners and manager in the course of my work, and time and again I hear how much EASIER salon life would be if only those pesky employees would do their jobs!
The owner or manager thinks they are dealing with an attitude problem, but more often I think they are dealing with a motivation problem.
Keep listening - maybe I can help a little with that.

Jun 06 2018

7mins

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Good news if you're struggling with salon social media

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Social Media Marketing is a good source of high-quality clients, especially in our industry. Yet, Social Media can be a little overwhelming. We bought into the belief that we had to do everything! Started with a website, then along came social media. First was Facebook, then Twitter, Instagram, Pinterest and Snapchat. We thought we needed to create bespoke content across platforms. Turns out that this is like a part-time job aside from running your Salon!

May 31 2018

6mins

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Looking for new ideas for your salon business?

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Don’t make any changes in your business just for the sake of it. I see this time and time again with the businesses that I’ve visited as a Salon Coach. By all means, look for ideas to improve your experience running your salon. Only make those changes that will make you further towards your medium to long-term goals.

May 22 2018

4mins

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Are you making these mistakes with your salon team targets?

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Target setting is done infrequently, and certainly not well enough in most instances. When I start coaching a new salon, one of the first things that we go through is their performance management process.

I believe that sitting down with Team Members at least every month (and ideally every week) to report back to them on their performance, to set them a meaningful target and coaching them to achieve that target is the only way to longer-term success. People get overwhelmed unnecessarily by the entire performance management process.

May 15 2018

5mins

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Handling dismissals in your salon

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It's a sad reality that if you have a Salon Team, at some stage you'll probably need to dismiss somebody or terminate their employment. I would love to say that after over 17 or 18 years of Salon ownership, it gets easier and it doesn't hurt anymore. But it would be a lie because it does!! I make sure that I'm involved if I'm terminating someone's employment. We're talking about decisions that affect one's career and it's absolutely right to take those decisions seriously and to lose a little bit of sleep over it.

May 08 2018

6mins

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Are you making your salon marketing harder than it needs to be?

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I'm a firm believer that in salon marketing - in fact in almost every aspect of your salon business - the answers are already in your business somewhere.   So why do we keep reinventing the wheel?  Look back on your past promotions.  Debrief properly and keep notes on what has worked.  There's no shame in filling your calendar with tried and tested salon marketing that delivers great results!

Apr 25 2018

5mins

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When is it time to recruit?

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Today, I want to help you decide:

When is the right time to grow your salon team?
When is the right time to recruit?

This all boils down to your goal-setting. If you don't have clear goals on what you want your salon to achieve this year or in the next 5 years, that is the first place to start. Your goals ultimately dictate the size of the team that you need. Maybe you have a certain level of turnover that you want to achieve. Or maybe you want to step back from the salon floor. This will tell you how many team members you're going to need this year or next.

Start with the turnover target. Once you know the average bill and your frequency of visit you can start to break that turnover target down. It’ll show you the number of people you physically need on the premises earning money for you. That gives us the overall target of what we want your team to look like. Those goals are going be influenced by what it is you really want. Your bigger goals have to come first on this. Your 5 year plan and your life ambitions.

More from Phil at buildyoursalon.com/blog

Apr 25 2018

6mins

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