Cover image of Traction: How Startups Start | NextView Ventures
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Traction: How Startups Start | NextView Ventures

Updated about 24 hours ago

Business
Technology
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From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.Subscribe for these shows and more content like it at ViewFromSeed.com

Read more

From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.Subscribe for these shows and more content like it at ViewFromSeed.com

iTunes Ratings

133 Ratings
Average Ratings
125
4
1
0
3

Great content

By crazyivanCO - Sep 22 2017
Read more
Love what these guys put together. Very well done!

Relevant!

By JoshRut27 - Jun 29 2017
Read more
Great questioning. I always get a new idea to put into practice!

iTunes Ratings

133 Ratings
Average Ratings
125
4
1
0
3

Great content

By crazyivanCO - Sep 22 2017
Read more
Love what these guys put together. Very well done!

Relevant!

By JoshRut27 - Jun 29 2017
Read more
Great questioning. I always get a new idea to put into practice!

Listen to:

Cover image of Traction: How Startups Start | NextView Ventures

Traction: How Startups Start | NextView Ventures

Updated about 24 hours ago

Read more

From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.Subscribe for these shows and more content like it at ViewFromSeed.com

#2: Founding LinkedIn, Elon Musk & Ancient Silicon Valley (Lee Hower, NextView)

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LinkedIn Co-Founder Lee Hower -- Imagine being on the founding team of not one, but TWO of the startup world's biggest legends: PayPal and LinkedIn. Lee Hower experienced exactly that. In the episode, he shares his stories of how LinkedIn scrapped towards early results back before most of the tech we all use today was even around -- it'll sound pretty archaic to most young entrepreneurs today.

Lee also shares what it was like to get hired by Elon Musk, as well as work alongside the great Reid Hoffman twice.

If you like the show and want more episodes and related content, subscribe at ViewFromSeed.com. You'll receive new episodes of Traction as soon as they're available, along with more stories, resources, and advice for seed-stage startups from entrepreneurs, VCs, and industry experts.

Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

May 26 2015

29mins

Play

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

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Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets.

Their book, Hacking Growth, on Amazon: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

Follow Sean and Morgan on Twitter: https://twitter.com/SeanEllis and https://twitter.com/morganb

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

Jun 06 2017

38mins

Play

#3: Stalkers at Whole Foods, Sneaky Products & Inventing a Brand (Ken Chen, NatureBox)

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NatureBox Co-founder/CMO, Ken Chen -- If ever there was a sneaky way to learn and gain initial traction, this is it. NatureBox currently ships millions of healthy snacks to consumers everywhere, but they all started with a single observation, a single hack using some free tools, and a single weekend of effort. Fastforward to 2015, and they're a Series C startup some would call a success, relative to most startups that launch.

Ken Chen, co-founder and CMO of NatureBox, reveals the story of how he and his co-founder Gautam Gupta launched and began building an actual brand -- a rare thing for startups to care about from Day 1, but a crucial thing for NatureBox to achieve.

Like the show? Subscribe at ViewFromSeed.com to get every new episode plus more exclusive resources and stories from entrepreneurs and VCs.

Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

May 26 2015

26mins

Play

#23: Make a Life, Not a Living (Jesse Middleton, WeWork)

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Go inside the thinking behind a $16B startup -- worth more than
Twitter, Pinterest or Dropbox as of this recording. Today's guest,
Jesse Middleton, is a co-founder of WeWork Labs, the company's
global startup incubator, and currently the head of WeWork X, which
includes Labs and also the new WeWork investing and M&A
activities. Jesse was also among the first to join the co-founders
of WeWork when it started. 

Jesse shares insights on everything from mission and hiring to
community development to the scrappy and clever tactics they used
early on at WeWork. We also peer ahead to the future of what WeWork
could be doing globally.

Follow Jesse at twitter.com/srcasm and visit wework.com to learn
more.

Follow Jay at twitter.com/jayacunzo and check out his new weekly
show for creatives and makers, Unthinkable, at Unthinkable.fm,
soundcloud.com/unthinkablepod, or on iTunes at
bit.ly/unthinkablefm

Lastly, you can subscribe to the NextView weekly newsletter
about startup traction at bit.ly/nvsubscribe

May 03 2016

55mins

Play

#20: How Startups Sell to the Enterprise (Joe Coleman, Contently)

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The prospect of selling a new product from an "unproven" business into a large corporation can seem daunting. But startups launch all the time as enterprise-focused entities. Still, that doesn't make the situation any easier, so in this episode, Joe Coleman, cofounder and CEO of Contently, gets way into the weeds of selling into the enterprise.

We also hear some valuable lessons around marketplace businesses and what it's like to be educating the market at the same time you're selling into it.

Follow Joe at twitter.com/joedcoleman and visit contently.com to learn more.

And let me know what you think of the show — tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: bit.ly/nvsubscribe

Mar 08 2016

40mins

Play

#27: The Biggest Reason Startups Fail (Reboot Series)

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In Part 2 of our series of episodes with Reboot, Jay plays skeptic to Dan Putt's insistence that you should actively work on communication and the "softer stuff" at your startup. Don't miss Dan's response.

Then, the guys talk about the biggest reason startups fail (based on a study of 10,000 founders) and how you can avoid that same fate.

Once again, Dan Putt, Chief Product Officer of Reboot, joins NextView's VP of platform Jay Acunzo for this series.

Check out the Reboot podcast: reboot.io/podcast

Subscribe to the NextView blog: nextviewvc.com/blog

Follow the guys on Twitter: twitter.com/danputt twitter.com/jayacunzo

Aug 11 2016

20mins

Play

#14: How Hardware Startups Get Traction (Ben Einstein, BOLT)

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Ben Einstein, Founder/Partner of BOLT, an early-stage VC investing in hardware startups, shares the stories of several connected devices and hardware companies and their tricks and challenges. We compare and contrast software to hardware in this episode, examining three core aspects of building any company:

1) Building early products (customer dev, prototypes, etc.)

2) Acquiring initial customers (including one "magic" number Ben proposes for a hardware startup to reach)

3) Raising seed capital. (In a fun rant, Ben addresses his fellow investors and tells them how they need to change their approaches to hardware startups and their founders.)

Follow Ben @beneinstein and visit bolt.io to learn more.

And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo

You can also subscribe to receive all NextView projects focused on helping startups gain initial traction, as well as episodes of the show. Click here: goo.gl/4eP9Ch

Nov 24 2015

1hr 1min

Play

#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen]

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Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they've experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn about the approach and tactics used to grow the supply side of the Paintzen marketplace.

Mike is a candid guy who was willing to share a ton of truth behind his business, as well as some very personal stories about a diagnosis that affected his life, an early customer and partner with a famous name, and more.

Visit http://paintzen.com to learn more

Jan 06 2017

31mins

Play

#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops)

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Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team's workflow, right in Slack. (Disclosure: NextView is an investor in Troops.)

Today, we discuss Dan's smart process hiring his early technical talent -- both leadership and front-line developers.

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Follow Dan on Twitter: https://twitter.com/DanReich

Follow Troops on Twitter: https://twitter.com/Troops

Visit http://troops.ai to learn more about the company and their product

Follow Jay on Twitter: http://twitter.com/jayacunzo

Listen to Jay's show about creativity in business: http://unthinkable.fm

Feb 14 2017

31mins

Play

#12: The Book of Traction (Gabriel Weinberg, Duck Duck Go)

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In this episode, Gabriel Weinberg, CEO of Duck Duck Go and author of Traction, the book (no connection to this show), shares the story of building a search engine to compete with Google, battle privacy concerns, and gain initial traction with an atypical product. You'll also hear...

1) The framework behind the popular book, Traction: How to get traction and seek explosive growth for your startup ... with an actual plan and purpose. The framework is called "Bullseye."

2) Common pitfalls to avoid when testing various channels and moving through this traction framework, including what timeframe and dollar amount to focus on while testing.

Follow Gabriel @yegg and learn more about the second edition of the book, Traction at tractionbook.com

And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.

*NEW: Check out the NextView platform of resources for startup traction. Visit nextviewventures.com/platform or subscribe

Oct 29 2015

49mins

Play

#16: Building Startups City-by-City (Justin Robinson, Drizly)

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Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the right way. In addition, he'll share some tactics and stories around being a location-based startup and all the challenges that come with trying to gain traction anew in each market. This episodes includes...

1) The huge (if stereotypical) mistake Justin and his co-founder Nick made when they started, and how that ironically helped them

2) Why they spent six months working for a liquor retailer and the comical but powerful things that led to

3) How expanding from your home city to other locations differs

4) How to gain credibility in an industry populated by traditionally-minded partners

Follow Justin @glassrobinson and visit drizly.com to learn more.

And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.

You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/ybmG2V

Jan 06 2016

37mins

Play

#11: Arguing with VCs (Danielle Morrill, Mattermark)

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Danielle Morrill, CEO of Mattermark -- In this episode, Danielle shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear...

1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley.

2) The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today.

3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history. 

Follow Danielle @DanielleMorrill and subscribe to the Mattermark Daily newsletter at mattermark.com/app/newsletter

Let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo

Sep 23 2015

42mins

Play

#7: Traction by a Thousand Cuts (Kathryn Minshew, The Muse)

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Kathryn Minshew, co-founder and CEO of career platform The Muse, shares tactical details from her scrappy founding story. Today, The Muse generates over 4 million monthly views and offers job postings from and visual windows into hundreds companies, ranging from Uber and Facebook to HBO and Adidas.

STARTUP LESSONS YOU'LL LEARN:

- Tactics to build audience for a startup

- What the very FIRST step to building an audience of millions should be

- Clever uses of channels blogging, email, social, and more

GREAT STORIES YOU'LL HEAR:

- Kathryn's fight for early traffic through some very non-scalable means

- How the first promotion discussion of her career led to an uncomfortable moment and, in a positive twist, some national press for The Muse

LINKS MENTIONED:

- Kathryn's company: TheMuse.com

- Kathryn's Twitter: @kmin

- Snow Fall (New York Times): http://www.nytimes.com/projects/2012/snow-fall/

COMMUNITY CONTRIBUTIONS FROM:

- Casey Henry, Growth Expert & Marketing Analyst, Wistia - @caseyhen

- Andy Crestodina, Author & Co-founder, Orbit Media - @Crestodina

- Giuliano Iacobelli, CEO, Stamplay (500 Startups) - @Giuliano84

Get all episodes of Traction, plus exclusive resources and advice for seed-stage startups at ViewFromSeed.com or follow @NextViewVC.

Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

Jul 22 2015

48mins

Play

#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health)

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Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead up the function.

This is a deep, nuanced exploration of a job role that doesn't often fit as neatly into departmental categories as engineering, product, sales, or marketing. And Kristen is one of the best in the biz to discuss it.

Follow Kristen: http://twitter.com/thecrafty

Follow Jay: http://twitter.com/jayacunzo

Subscribe to the NextView Ventures blog: http://nextviewvc.com/blog

Jan 22 2017

28mins

Play

#28: The Shape of Traction (Rob Go, NextView cofounder)

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Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Part 2. In this episode, Jay Acunzo talks with Rob about how to make heads or tails of this "traction" stuff.

SHAPE OF TRACTION, Part 1: robgo.org/2016/09/07/the-shape-of-traction/

Part 2: HOW MUCH TRACTION DO I NEED TO RAISE VC? genuinevc.com/2016/09/26/shape-t…e-round-financing/

Follow Rob and Jay - twitter.com/robgo and twitter.com/jayacunzo

Sep 29 2016

31mins

Play

#19: Rebranding a Startup (Liz Wessel, WayUp)

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Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.

So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?

That's what we'll explore today.

Follow twitter.com/LizWessel and visit wayup.com to learn more.

For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU

And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.

You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

Feb 17 2016

33mins

Play

#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)

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Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show today to help us answer some tough questions: How should you structure communication with your cofounder? How do you work through difficult decisions, especially if nobody on the founding team is a domain expert? What would the pair do differently next time around? And what are they exploring as their next venture?

Follow Wayne and Jeff on Twitter: https://twitter.com/wayne and https://twitter.com/jeffseibert

Follow Rob and Jay on Twitter: https://twitter.com/robgo and https://twitter.com/jayacunzo

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Thanks for listening!

Jun 20 2017

40mins

Play

#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)

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Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does one gain a foothold? How do you break through, build something BIG and DIFFERENTIATED? All that, and much more, in this episode.

Gotham Voices (NYC) newsletter: http://nextviewventures.com/blog/gotham-voices/

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Visit http://lolatravel.com to learn more about the company and their product

Follow Ellen on Twitter: http://twitter.com/ellenchisa

Thanks for listening!

Apr 19 2017

26mins

Play

#25: The Technical Side (Yoav Shapira, CTO/Investor)

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NextView's Rob Go talks with Yoav Shapira, a longtime tech leader in the Boston startup community. Yoav was first employee at CarGurus, a founding executive of HubSpot, CTO at Happier, CTO at Jana, and more. Today, he shares the evolution of what it means to lead a startup from the technical side.

Jun 29 2016

44mins

Play

#8: CEO of the Newest Unicorn Startup on Their Tough Start & Fast Rise (Jason Robins, DraftKings)

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DraftKings' Jason Robins -- In this episode, NextView partner Rob Go talks to the CEO of the newest unicorn -- Jason Robins of DraftKings. Jason is generous with his storytelling and tactical tips for fundraising when VCs aren't receptive, partnering with larger players in your industry (as DraftKings was able to do with brands like Disney/ESPN, the MLB, the NHL, etc.), and building a company that's capable of being truly analytical -- not just driven by data but obsessed with it.

So ... how does a unicorn gain traction anyway?

STARTUP LESSONS YOU'LL LEARN:

- A clever question to ask VCs to ensure you get a firm answer.

- Tactics for fundraising when being met with some resistance.

- How young startups can partner with massive brands.

- Why and how you should build a data-obsessed team.

- Marketing and user acquisition advice for those in hot, competitive markets.

STORIES YOU'LL HEAR:

- The early struggles Jason experienced while raising fundraising (and the way they overcame this pushback).

- The surprising companies that breed highly analytical minds and user acquisition geniuses.

- The hiring process at DraftKings and other data-obsessed companies.

LINKS MENTIONED:

- Jason's company: DraftKings.com

- Jason's Twitter: @JasonDRobins

Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

Aug 03 2015

42mins

Play

NextView All-Hands: Redesigning the Everyday Economy

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In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show.

Subscribe to get all NextView content at nextviewvc.com/blog

Follow the NextView team on Twitter: David: twitter.com/davidbeisel Rob: twitter.com/robgo Lee: twitter.com/leehower Ginny: twitter.com/ginnymineo

Listen to Jay's podcast about questioning conventional thinking at unthinkable.fm

Thanks for listening to Traction!

Oct 04 2017

48mins

Play

Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)

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On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think.

Follow Andy on Twitter: http://twitter.com/arachleff

Follow Rob on Twitter: http://twitter.com/robgo

Subscribe to the newsletter, The Next View, to get 1 new link and 1 strong opinion on tech each week: http://nextviewvc.com/blog 

Sep 05 2017

52mins

Play

#46: Starting Your Influencer Marketing

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Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.

Follow Samantha on Twitter: https://twitter.com/howesocial

Follow Jay on Twitter: http://twitter.com/jayacunzo

Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction

Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction

Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog 

Aug 15 2017

43mins

Play

#45: How to Grow a Growth Team (Fareed Mosavat, Slack)

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On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization.

Follow Fareed on Twitter: https://twitter.com/far33d

Follow Jay on Twitter: https://twitter.com/jayacunzo

Subscribe to get all of NextView's content at http://nextviewvc.com/blog (including the Hitchhiker's Guides to Boston: http://bostontechguide.com/ and NYC: http://startupguide.nyc/

Listen to Jay's other podcast, Unthinkable: http://unthinkable.fm or iTunes http://bit.ly/unthinkablefm

Jul 25 2017

45mins

Play

#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola)

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Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season -- whether attending as a guest or planning your own -- knows just how stressful the whole experience can be. Shan-Lyn and her team are using some unique insights and past experiences to rethink it, and boy, is it working right now.

We talk about tough early beginnings, clever market validation tests, and what Shan-Lyn believes about the future of startups and venture capital.

Visit zola.com to learn more about the company, and follow Shan-Lyn on Twitter: twitter.com/shanlynm

Subscribe to get all of NextView's content at nextviewvc.com/blog

Jul 11 2017

29mins

Play

#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)

Podcast cover
Read more

Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show today to help us answer some tough questions: How should you structure communication with your cofounder? How do you work through difficult decisions, especially if nobody on the founding team is a domain expert? What would the pair do differently next time around? And what are they exploring as their next venture?

Follow Wayne and Jeff on Twitter: https://twitter.com/wayne and https://twitter.com/jeffseibert

Follow Rob and Jay on Twitter: https://twitter.com/robgo and https://twitter.com/jayacunzo

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Thanks for listening!

Jun 20 2017

40mins

Play

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

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Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets.

Their book, Hacking Growth, on Amazon: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

Follow Sean and Morgan on Twitter: https://twitter.com/SeanEllis and https://twitter.com/morganb

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

Jun 06 2017

38mins

Play

#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela)

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Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They've sparked a movement, cracked the code on finding great coders, and have attracted investors like Mark Zuckerberg.

Visit andela.com to learn more, or follow Christina at twitter.com/sasschristina

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

May 23 2017

29mins

Play

#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)

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Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players' Association, every pro football player across the nation.

Visit whoop.com to learn more, or follow Will twitter.com/wahmmys

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

May 09 2017

24mins

Play

#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)

Podcast cover
Read more

Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does one gain a foothold? How do you break through, build something BIG and DIFFERENTIATED? All that, and much more, in this episode.

Gotham Voices (NYC) newsletter: http://nextviewventures.com/blog/gotham-voices/

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Visit http://lolatravel.com to learn more about the company and their product

Follow Ellen on Twitter: http://twitter.com/ellenchisa

Thanks for listening!

Apr 19 2017

26mins

Play

#38: The Coming Ubiquity of Voice (Adam Marchick, VoiceLabs)

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Adam Marchick, CEO of VoiceLabs, sees the disruptive force on the horizon that is voice technology. Whether it's voice-based apps or voice inputs and outputs, all of us in tech should be watching this trend, and Adam is at the forefront of it. 

Adam has led a remarkable career, spanning six different startups and seven-plus years as an investor. Today, NextView business school intern Jenny Jao from HBS discusses the major lessons he's learned and why his trajectory was, in his words, "like catching a tiger by the tail."

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Visit voicelabs.co to learn more about the company and their product

Follow Adam on Twitter: https://twitter.com/adammStanford

Thanks for listening!

Mar 28 2017

30mins

Play

#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)

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Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with. That led to Chad's thriving business today.

Today, we discuss how Chad built an Internet of Things-like product before that phrase existed, before the hype helps your marketing or fundraising, and before anyone was thinking about the connected home.

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Visit http://simplisafe.com to learn more about the company and their product

Follow Jay on Twitter: http://twitter.com/jayacunzo

Listen to Jay's show about creativity in business: http://unthinkable.fm

Thanks for listening!

Feb 23 2017

23mins

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#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops)

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Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team's workflow, right in Slack. (Disclosure: NextView is an investor in Troops.)

Today, we discuss Dan's smart process hiring his early technical talent -- both leadership and front-line developers.

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Follow Dan on Twitter: https://twitter.com/DanReich

Follow Troops on Twitter: https://twitter.com/Troops

Visit http://troops.ai to learn more about the company and their product

Follow Jay on Twitter: http://twitter.com/jayacunzo

Listen to Jay's show about creativity in business: http://unthinkable.fm

Feb 14 2017

31mins

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#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health)

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Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead up the function.

This is a deep, nuanced exploration of a job role that doesn't often fit as neatly into departmental categories as engineering, product, sales, or marketing. And Kristen is one of the best in the biz to discuss it.

Follow Kristen: http://twitter.com/thecrafty

Follow Jay: http://twitter.com/jayacunzo

Subscribe to the NextView Ventures blog: http://nextviewvc.com/blog

Jan 22 2017

28mins

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#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen]

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Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they've experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn about the approach and tactics used to grow the supply side of the Paintzen marketplace.

Mike is a candid guy who was willing to share a ton of truth behind his business, as well as some very personal stories about a diagnosis that affected his life, an early customer and partner with a famous name, and more.

Visit http://paintzen.com to learn more

Jan 06 2017

31mins

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Gotham Alpha #5: NYTech's Diversity Gap and How To Fix It (Alex Qin, Skillshare)

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This episode features two concerned and proactive members of New York's tech-startup community laying bare the facts and solutions to the problem of diversity in the local tech workforce. On the show today, Tim talks to Alex Qin, Skillshare engineer and founder of Code Cooperative. 

Follow Alex - http://twitter.com/alexqin

Follow Tim - http://twitter.com/jayacunzo

Follow NextView - http://twitter.com/nextviewvc

Be sure to rate and review Traction on iTunes or wherever you get your podcasts. Thanks for listening!

Dec 14 2016

39mins

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#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)

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This episode features two veteran marketers going deep into the ins and outs of building an initial marketing team from scratch. On the show today, Jay talks to Mike Volpe, CMO of Cybereason and former CMO of HubSpot.

Follow Mike - http://twitter.com/mvolpe

Follow Jay - http://twitter.com/jayacunzo

Follow NextView - http://twitter.com/nextviewvc

Check out Jay's other marketing show - http://unthinkable.fm

Be sure to rate and review Traction on iTunes or wherever you get your podcasts. Thanks for listening!

Dec 05 2016

37mins

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#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

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When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actual results, whether that's user acquisition or raising a Series A?

In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go. She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies.

Visit wayfair.com to shop their store.

Follow Jay at twitter.com/jayacunzo or go behind-the-scenes of his creative process every day at snapchat.com/add/jayacunzo

Subscribe to all NextView content at nextviewvc.com/blog

Nov 28 2016

37mins

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#31: The Meta Ep (Jay Acunzo, NextView + Jenny Jao, HBS)

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In this episode, we mix things up. Jenny Jao of Harvard Business School digs into the making of Traction with host Jay Acunzo. How does it fit into the overall strategy behind NextView Ventures? How should other entrepreneurs produce winning podcasts or content in general? What caused Traction to find early, well, traction...appearing high on the lists of Forbes, TechStars, and elsewhere, all after just a few episodes?

All that and much more in this meta-episode about making these very episodes.

Nov 08 2016

40mins

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#30: Working IN vs ON Your Startup (James Reinhart, thredUP)

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What does the evolution from founder to CEO look like? And how does an entrepreneur balance working IN the business early to tinkering ON the business as it grows? How early does that mentality need to start?

Today, we talk to the co-founder and CEO of thredUP, one of the largest and fastest-growing companies in the NextView portfolio (and in general). The company's co-founder and CEO, James Reinhart, talks about the biggest decisions he had to make in starting the company, moving from an insight pulled from his life to a larger, highly scalable business.

Follow James at http://twitter.com/jamesreinhart

Visit http://thredup.com to shop their second-hand clothing store.

Follow Jay at http://twitter.com/jayacunzo or go behind-the-scenes of his creative process every day at http://snapchat.com/add/jayacunzo

Subscribe to all NextView content at http://nextviewvc.com/blog

Nov 01 2016

29mins

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