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Rank #187 in Marketing category

Business
Education

Super Agents Live- Selling Real Estate

Updated about 1 month ago

Rank #187 in Marketing category

Business
Education
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The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks.We bring on top producers, coaches and authors and do a deep dive

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The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks.We bring on top producers, coaches and authors and do a deep dive

iTunes Ratings

497 Ratings
Average Ratings
376
24
23
15
59

Focused, love it

By jimmypdog - May 06 2019
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I enjoy the fact that Toby brings on those who are doing what I want to. Awesome info.

Hooked

By JRGAL1 - Mar 01 2019
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Just started listening and now I can’t stop!

iTunes Ratings

497 Ratings
Average Ratings
376
24
23
15
59

Focused, love it

By jimmypdog - May 06 2019
Read more
I enjoy the fact that Toby brings on those who are doing what I want to. Awesome info.

Hooked

By JRGAL1 - Mar 01 2019
Read more
Just started listening and now I can’t stop!
Cover image of Super Agents Live- Selling Real Estate

Super Agents Live- Selling Real Estate

Latest release on Jul 03, 2020

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The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks.We bring on top producers, coaches and authors and do a deep dive

Rank #1: 270: How To Close 50 Deals In Your First Year - Deborah Spence

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Todays guest will close 50 deals her first year with a zero dollar marketing budget.  We dig into her story--going from selling cell phones this single mother of two had a lot of hustle and she shares how she will have a very successful first year.

With no admin and no marketing budget and almost no training she focused on expired's and surprisingly made it work without a multi prong approach.

In this episode I give her some ideas on what I would do in her shoes.  There are some nuggets in this one---just listen all the way through.

Join the Conversation

Follow me on twitter @superagentslive

Hashtag: #unpackthatidea

Ready to level up and do radio?  Go to www.realestateradioexperts.com and see how you can double your business

Want to start your own podcast?  Check out www.viralkast.com

Need some help?  Check out www.schoolofprofits.com

Nov 09 2016

48mins

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Rank #2: 322: Make Small Changes for Big Results in your Real Estate Business

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Today has been one of those days.  My alarm clock didn’t go off---I spilled coffee all over myself in the car---dropped my kid off late and in the bathroom  realized there was no toilet paper just when I needed it.

 Yeah---that was gross but, its those kind of days that we just need a mulligan.  We need a redo ---a fresh start.

 For me---the New Year is new start—fresh beginnings.  It’s the little things that can have the greatest impact.  A really smart guy once told me that if I could get just 1% better each day---at the end of the year I would be 365% better----that stuck with me.

 I’m trying to find the little things I can change.  The things I can do right now---today.  That might be something personal like doing 25 pushups today or something that impacts me financially like changing the coverage on my auto policies.  I just did that and saved about 1200 bucks a year----1200 dollars isn’t going to change my life but, it all matters.

 How about you?  What is something structural that you can change today?  What is something that you can change this week or this month that will have a positive impact?

 I’m not talking about making new years resolutions-----Im talking about taking action right now.  Do something in the next hour-----order some teeth whitening gel, cancel that online marketing contract or make that phone call that you have been putting off.

 How can you get 1% better today?  How can you do just 1% more?  What can you be just 1% different than everyone else?

 1% better or 1% different is easy right?  If its that easy why aren’t most people focusing on making these micro changes.  Let me illustrate.

 If I gave you the choice of getting 1 million dollars today or a magic penny that doubled everyday-----which would you choose?  Most would take the million over the penny but, that magic penny that doubles is actually worth 1.3 million on day 28 and a little over 5 million on day 30.  This is the power of compounding interest.

 Now that you understand the power of small and incremental change----let me ask you again----what can you change today?  Stay tuned—tomorrow we are going to talk about some of the places we can find some easy wins and set us up for a strong year.

Dec 11 2018

10mins

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Rank #3: 162: 65M With Zero Marketing Budget- Josh Smith

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Apr 24 2015

1hr 17mins

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Rank #4: 153: Open House Strategy That Kills

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Mar 17 2015

56mins

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Rank #5: 168: Finding Your Niche & Farm - Steve Volker

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May 15 2015

57mins

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Rank #6: 297: 250K Your First Year - Parker Pemberton

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Todays guest has been a listener for a year and has done over 70 deals and is on track to make 7 figures.  The key to his success is all execution of simple and inexpensive ideas.

Need some help? Check out www.schoolofprofit.com This is group coaching with actionable advice.

Jun 19 2017

1hr

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Rank #7: 314: How to go from 0 deals to 100 in a year - Jason

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How do you start a business and take it from zero to 100 million dollars in just a few years?  Todays guest tells us why and how he did it--I have to be honest I was a little skeptical and I think you will hear me trying to drag it out of him.

Mar 17 2018

49mins

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Rank #8: 305: 7 Ways To Improve Your Pitch - Michelle Weinstein

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Today's guest is a master pitch person----through the school of hard knocks, NLP and persuasion she shows us how to sell more.

Twitter: @superagentslive

Download a copy of my ebook here www.superagentslive.com

Nov 21 2017

1hr 2mins

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Rank #9: 301: Need More Leads?--Marketing - Josh Coburn

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Today's guest is an internet marketing guy that is applying what he has learned online to the world of offline real estate.  Key takeaways is that if you think you have a lead problem---you probably have a conversion problem.

We talk about how you go from 10 deals to 100 -------its really not as hard as you might think

Sep 25 2017

58mins

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Rank #10: 163: How To Own Your Time - Marc George

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Apr 28 2015

57mins

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Rank #11: 120: Scripts, Dialogues and Building A Database

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Nov 11 2014

59mins

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Rank #12: 188: 6M First Year In Business - Kimberly Knapp

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Aug 04 2015

44mins

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Rank #13: 138: Starting From Zero---Cory Meyer

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Jan 20 2015

39mins

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Rank #14: 276: Sales and Persuasion Expert Ross Jeffries

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Todays guest is a sales and persuasion expert that shows us how to use language to influence a persons thinking and behavior.

Todays guest has been on Dr Phil and was portrayed by Tom Cruise in the movie Magnolia.

Ross shows us how to capture emotion so that you can insert filters using language--he even shows us how to embed commands using specific phrasing.

We get into this at a very granular way.  I loved this episode--hope you find it as fascinating as I did.

Join the Conversation Follow me on twitter @superagentslive

Hashtag: #unpackthatidea

Ready to level up and do radio? Go to www.realestateradioexperts.com and see how you can double your business

Want to start your own podcast? Check out www.viralkast.com

Need some help? Check out www.schoolofprofits.

Go to www.getlistingssummit.com to get your free summit ticket.

Jan 06 2017

56mins

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Rank #15: 195: How to Win Every Pitch - Oren Klaff

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Sep 18 2015

1hr 7mins

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Rank #16: 174: Systems, Processes and Scripts - Jim Brooks

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Jun 05 2015

56mins

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Rank #17: 158: Tactics For Breaking Into Luxury - Jack Cotton

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Apr 10 2015

49mins

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Rank #18: 234: 100 Deals A Year As A SoloAgent - Lawrence Belland

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Todays guest is a soloagent that is doing about 100 deals a year on his own.  We spend a bit of time talking about how he does it and stay sane.  We also spend some time talking about the world of real estate and how China is buying up tons of real estate and how the fed has artificially kept interest rates low and what effect rising rates will effect real estate values.

We discuss how student loan debt is effecting first time homebuyers and how a lack of first time home buyers is effecting move up buyers.  We also spend some time talking about the world of macro economics.

If you want to build your database and make a deeper connection with your database while building new relationships-----you gotta do a podcast---check out our new podcasting service www.viralKast.com

Mar 01 2016

55mins

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Rank #19: 074: Improving Your Negotiation Skills

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Jun 16 2014

42mins

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Rank #20: 187: Becoming A Top Producer - Josh Anderson

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Jul 31 2015

46mins

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3 questions that will get you back on track - Carla Reeves

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Hey everybody--I hope everything is going great for you wherever you are.  I get a lot of emails and I read them all------ive gotten a lot of emails asking  “what should I do right now?” Theres a lot of fear in the market whether thats due to the pandemic-0--the economic fallout from this pandemic and this massive cultural shift.  Theres no wonder theres a lot of fear out there---and fear is infectious--its catchy

Todays guest is a best selling author, coach and national speaker on how to break your old models of thinking and harness your ultimate self.  Im always up for learning how get to my ultimate self.  

I have a quick ask-----itunes took down our show on accident a few months ago and we lost all our ratings and reviews----if you like the show--could you please subscribe and leave a rating and review--that would really help the show

Before we get there------We are sponsored by myradioexpert--if you want come list me leads the best way --hands down is radio.  Myradio expert chooses the right station--negotaties rates and schedules leveraging their massive footprint and writes customized spot copy---a professionally built radio campaign can double your business.  If you want to learn more visit my radioexpert.com and fill out the getting started sheet.

Also--exp realty----im proud to be a part of exp---not only is it the only truly virtual brokerage and gives the best splits--it also comes with the best tools a custom site, a crm, transaction management software and lead gen built in-----and nobody has a revenue share program like it in the industry.  I would love to talk with you about joining me and my team.  Send me an email to superagentslive@gmail.com  I would love to know what you are trying to build.

OK---lets get to the show

Jul 03 2020

48mins

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Where To Find Opportunity in this Pandemic Protest Environment

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It is exactly these types cataclysmic events that are not just disruptive but, potentially apocalyptic for how some industries conduct business and what types of information becomes transparent.  These sorts of changes that are immediate and require a 180 degree shift in outlook are both phenomenally destructive to legacy infrastructure and ways of conducting business.  Let me give you my rundown for this pandemic protest economic timeline---in the future ill refer to this as PPE moving forward.

OK---let me try and briefly summarize the events and then get into how you can look at these changes to make a bunch of money.

Here in San diego we have been fully quarantined since  February 14.  This first started as a virus and we as a nation reacted to this as a serious threat to human life.  One by one large metro markets started to shut down business operations to curtail unnecessary human death.  I cant help but, think that the stance on whether to shut down or not to shut down had more to do with politics than with the actual infection or death rates of the virus.

On this note:  I should probably note that China was only seeing something like a 4% death rate which is terrible but, a 4% death rate doesn’t sound very bad when sars and mers the last two pandemics had death rates of 10 and 30%

Either way---- we were all looking at daily death rates and staying home to be on the safe side for a lot of people it started to feel like we were on summer vacation in high school.  While everyone is napping and getting their unemployment checks ---that extra 600 bucks a week and a forebearance on your mortgage started to feel pretty good.  That is until we started to see massive numbers in the unemployed ranks and for a lot of people when they see unemployment numbers like that its very easy to recall the financial crisis of 2008

Im recording this June 9 2020---the question on everyones mind right now is

  1. Are these changes to the employed rolls permanent
  2. When will these jobs come back
  3. Wheres the opportunity for me?  How can I win in this environment?

If your like me you want to talk about C.  Where is the new opportunity?  That’s what Im tyring to figure out.  I would love to heqr your ideas –send me an email. 

On A)  The massive and immediate unemployment numbers are due to two basic factors.  The first is that it was mandated that non-essential workers stay home.  Simple cause and effect.  The 2 trillion dollar Cares act in principal was ideally a way to fund businesses to stay open by helping them pay their employees while juicing the actual enemployment payments 600 dollars a week.  A lot of lower paid workers were making more than if they were actually working. Theres lots of money running through the veins of our economy so far so good---whats the problem?  The problem that we all kinda forgot over the last few weeks is that the virus is going to be a problem until we get a vaccine and a typical vaccine can take a decade or more.  The fastest vaccine ever produced is 4 years for the mumps.  The good news is that there are 42 clinical trials underway so we could optimistically see something be developed within a year and we then need to mass produce it and mass distribute it.  For the US government a year sounds ambitious-----Bill Gates and Jeff bezos are throwing in a billion trying to crack this problem.  I have no doubt that private citizens can do this better than our federal government. 

If we assume the best case 1 year scenario---that means that we need to develop new ways of working within the bounds of covid 19 and social distancing.  There will be markets like Texas that find themselves inclined to go completely open with no social distancing or a California that will open with timidly.  Before last week I would have been watching the open markets to see if we get outbreaks like we saw in NYC, now im going to be watching the large metro markets with massive and prolonged protesting like Minneapolis , nyc, Miami and los angeles.

 If we see large swaths of new covid cases due to either the opening up of markets or recent large population events like protests. I want to note one quick but, crucial thing and that is that one of the main reasons that we went into lockdown and social distancing is that we knew that covid was airborne but, what we didn’t know is the disease Rnaught number.  If you want to look this up just google r not but, the actual spelling is naught like naughty.  An Rnaught number is a diseases infection rates----it can get complicated but, and R0 of 18 says that on average 1 sick person would infect 18 and that 18 would infect another 18 and so on.  With an Rnaught of 18 it would only take 1 sick person to infect roughly 105,000 people on the 4 th row meaning . 1 infects 18 that 18 turn into 324 turns into 5800 which then turns into 105000 people.  This can get pretty scary pretty quick and even now Im not aware that we know the non-social distancing Rvalue of this disease.

As I was writing this Dr fauci was just reported in the new York times as saying that “we are at just the beginning of this”.

I wanted to summarize where we have been and where we are mainly because I feel like a lot of people think this virus is nothing but, a different flu.  Whether it is or it is not----I know the world is not going completely back to normal in the near future

And that gap between our old reality and the new reality is where opportunity lies.  If we try and see between those gaps we can find ways in which we can be of maximum service and create a maximum amount of wealth. 

Who was the famous hockey player that said---“I skate to where the puck is going instead of where it is”

This is where we find the winners and losers in the game of getting ahead in life because the margin for error is very small.  In order to make boatloads of cash we need to not only find the right lever to pull but, be able to pull that lever at the right time.

So—I know we this is  a podcast about real estate and we can certainly look at the gap between the old way of selling houses---very high touch and the possible new ways of llisting and selling houses.  We can do that but, sometimes its easier to spot opportunities if we can get a little more elevated viewpoint. 

What I mean by that is that if we are going to talk about opportunities and where they lie we must first remove all the contstraints that you normally have.  A lot of people will miss opportunities right in front of them because they often tell themselves why they cant do something.  Most often people will say they cant do something –cant take advantage of an opportunity because they don’t have the resources specifically money

What I will tell you is that if you want to actually see opportunity---you must find a way to remove those constraints in  your mindset.  OK—lets look at a somewhat obvious example of looking at something at a macro view and then trying to extrapolate where opportunity intersects that viewpoint.

Lets look at education in this pandemic protest environment PPE

Education—specifically higher education; lets take a Harvard or Stanford as an example.  If classes cant resume on campus in fall----they must start educating online.  If all classes are online---how can Harvard or Stanford charge 100K a year?  If all classes are online why would entry into Harvard have such a high entry to barrier?  You shouldn’t need a 4.3 gpa and a eillingness to get 300K in debt. Everybody should be able to access an online class for little to no money

These institutions used to say that being on Stanford campus and having access to other really bright and connected people was worth the inflated tuition cost.  With online classes that argument collapses on itself.  One other thing is that if we have harvards library of content online why isnt higher education free or almost free?  That’s for a different discussion but, those questions can give us a glimmer of how we can up our game.

Im not sure exactly how they are going to justify charging 100K a year but, I know that they will  It would be worthwhile to look at how these institutions will change their model.  What can we implement in our businesses to follow these brands.

If we are on this vein it would be instructive to look at fashion.  In what way will the fashion industry cater to the high end and how will they change in addressing the midrange market.  What are they doing that we can implement to make improve our value proposition in  the market?  The reality is that most of you listening right now will not have a clear and present value proposition.  If I honestly asked you what is the real difference between you and the next guy down the block---most of you will make something up on the fly-----and more often than not its something like “Ill work harder than the next guy”  The problem is that you cant exactly quantify that.

I can guarantee that institutions like Harvard will have a very clear and concise answer to what is their value proposition.  So—what is your value proposition?  Don’t be afraid to change and this environment might be demanding we radically change right now.

One thing I have seen in this pandemic is that being locked down has accelerated things that were already coming but, we have been very slow to implement.  This lockdown has amplified the signals that were already in play and we see the world responding to them---we don’t have to look farther than the protests that then turned into riots.  I literally witnessed the san diego la mesa riot------my house is literally 7 minutes away from the little town of la mesa----this is the san diego riot where we saw a chase bank and union bank and a few other businesses literally burnt to the ground.  Again—Im not going to take a political stand here---all im going to say is that the market wanted something different than they were getting.  How can you be a leader in your market or industry to effect some change even if its only in how you operate?

One thing I have witnessed in this pandemic is that our technology is allowing  us to work in a very different way than we ever have in history.  Never in our history we us humans capable of earning a living and not having to live our homes.  Our  legacy systems demanded that we get in our car—go to the office and run our businesses onsite.

It is at this juncture we might be able to look at human behavior and take a more granular look at where we can use this information and find opportunity.  If we just look at the environment from a current pandemic viewpoint. 

A few things pop out at us---if we just consider pandemic and real estate its almost self evident that in the near term commercial or large spaces are going to have to find a new way to exist.  Have you been inside a home depot during this pandemic?  The lines are ridiculously long for a store with a giant footprint.  Just to give you an idea---did you  know that the average home depot store is 105K square feet?  To put that in persepective a football field is only 57500 sq feet.  If this covid situation persists large footprint stores will almost definitely need to find a more efficient way of serving its customers.  Is there a giant opportunity here?  Absolutely

So if we now zero in on residential real estate where might we find an angle?  Wheres the opportunity?  If working at home becomes the new standard which I think it will just from a profit and loss viewpoint we will see properties in dense areas become less attractive and larger home spaces with office space will begin to be much more desirable.  In many markets this alone could create hot zones within established municipal areas.  We will also see cities begin to change zoning overlays to match consumer desires—here in California all residential properties could add a 1200 or 1250 granny flat regardless of the size of the primary home.  We will see more of  this ---- this will undoubtedly result in the need for underground fiber and super fast internet access.

OK---so lot of opportunistic areas to think about just in the real estate vertical.  How else m ight we look at this time in the environment and look for opportunity?   We started off dealing with a virus and it has since grown into a protest movement.  Again---I am in no way getting political or social.  Im simply relaying what I see happening in the world and trying to extrapolate that into zones of economic opportunity.  I feel its important to talk about all the factors that are changing the fabric of our economy and social life as we know it.

We locked down because of the virus and as pointed out earlier that gave way to an unintended and  unforeseen economic hit to the global economy.  This economic punch to the gut hit the more unfortunate in our social system.  People like me and hopefully you listening rolled with the punches of this lockdown…I stopped going out as much but, I continued to make money and working.  That is not the case for a lot of people and the second unforeseen and unintended consequence is that people that were being marginalized in our social and economic system started standing up and calling for reform.  The black lives matter movement has been aroud since 2013 when

OK---hold up here---this whole time I promised not to get political and man I really don’t want to but, I absolutely hate people in authority abuse that authority.  I hated it in teachers, I hated it in the kid that always told the teacher on me and I really dislike cops.  As an adult----Ive never really had any runins with the cops but, when I was a kid growing up in my small town---ive been billy clubbed by cops as a 16 year old—I was maced as a 17 year old and ive wanted to get even ever since. So when I see a fat cop doing fat cop stuff like hassling people for the fun of it and only doing because they are wearing a badge I detest those type of people.  I could go on and on about this but, I wont.  I will say that theres no doubt that cops and teachers do bad things and they will get away with it because they can and if they do get caught their unions will protect them.  Im angry about what happened to me as a white boy in central California---I cant imagine being a black guy in Detroit or LA and have to live with this kind of anger their whole life.  I totally understand why people want these legacy systems defunded and rebuilt.  I think we should---I say break the unions----rip away their pensions and start over. 

And to bring this back around to looking for opportunity----I think we  could be on the brink of massive change.  We are changing the way we work---we are changing the way we live and we seem to be on the verge of a cultural change and man this change is happening fast.

Ive been writing this all day on June 10, 2020 and just in the last few hours---this is the last few hours there has been a call for the government to rename military bases like fort bragg and fort hood as those names are related to the confederacy.  Nascar has banned the confederate flag from its events and properties.  Amazon blocked the cops from using its facial recognition software and the show Cops was cancelled from being on the air.

We are seeing massive change to the systems that have been in place and the norm for the last 100 years.  Who knows what we will see tomorrow?  It just takes one idea to make you a decamillionaire which is a net worth of 10M or more.  We gotta keep our radar tuned to just start looking for high level patterns that are repeating or areas that must be rebuilt.

I gotta end this or I will keep talking for hours.  Let me end by sharing a few things I think I know for certain.  A lot of us  have put a massive amount of time into our careers.  We have been trying to get ahead based on a relatively stable economic and social platform called the usa.  That system, its rules and how it operates is now shifting below our feet----- I don’t know where we will end up.  I do believe that these events and the short term and long term uncertainty these events have created have given many people a new lens with which to view the world.  Some people will want to tear down legacy systems and others will simply opt out of trying to beat the system—a lot of people are opting for happiness today instead of a potential better life tomorrow.  The people that will demand change are the people that have been left out of full participation in this upwardly mobile society and as we have seen this is not only people of color but, all people 18 years old and up. 

The late gen Xers were negatively impacted by the 2001 terror attacks---this is a time when we gave up civil liberty for safety.  We got used to long lines at the airport.

Millennials got dealt a 7/2 hand when the financial crisis of 2008 and the gen z graduating classes of 2018 to probably 2024 will come of age in probably the worst economy in modern America.

There is no question the world is in for massive change---the real question is how will you carry yhourself into the rest of this year and into 2021?  History has shown us that the easiest time to get rich is in times of economic or social upheaval---as for me—im going to try and keep the broadest mind in looking at events and looking for opportunity.  I hope that you will join me

If you think your business needs a fresh look-------I will be taking on 2 new coaching clients----with me------I don’t make anybody sign contracts-----use me for a month and if your not happy cancel at anytime.  I only want to work with people that are serious about building wealth in this environment.  My pone number is 619-301-0823 that’s xxxxxxxxxx and if you enjoy the show--------please leave a rating and review on itunes, Spotify or wherever you get your podcasts.

If you have any comments please email them to me at superagentsliveWgmail.com

Jun 11 2020

54mins

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The Pandemic Playlist Everyone needs to implement--Victoria Kenndy

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Using non gated platforms to grow your brand and get your message saturated in your market

May 26 2020

1hr 4mins

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Is it Luck, Intelligence or Habits-- David Osborn

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Today I bring on a man that owns the 10th largest real estate company in the US.  He has over 21K agents that follow his lead and because of best-selling book countless others that seek out his guidance

I bring him on to talk about how to navigate this uncertain time—what changes we should be making and what big money guys are doing right now.  He drops some nuggets that we call all implement to be ahead of the market.

He also shares the importance of building out your network and how that has given him the leverage to manage 21K agents.

If you want to be ahead of the market---right now is the time to look at your broker and ask what he's actually doing for you.  The smart money is joining me at exp realty.  More tools, more training better splits, and for everyone that joins me---I personally sign onto their board of advisors.  If I cant help you get to the next level---someone in my network can.  I want to help you achieve your 2020 goals.  If you want to learn more about joining me at exp—send me a text to my cell 619-301-0823

May 16 2020

54mins

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Winning In Any Environment - Max Acosta Rubio

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Winning in todays environment has become guerilla warfare. It's more about moving from tactical position to tactical position instead of setting one single annual strategy.

The world is moving so fast that we must set our sights on shorter-term wins instead of accomplishing long term goals. We must do this simply because we are unable to predict what the environment will look like 45 days from now.

Todays guest went from a multimillion-dollar house to broke and then earned it back twice-over. He shares how he had to retrain his mindset to get more aligned with his values.

We talk about how living our life within the bounds of our values will equal making tons of cash.  Sometimes it's not the market dictating whether we are winning or losing but, how we interpret the data.  Being first is often a sign of being in touch within your value system.

Before we get to the episode right now a lot of us are thinking about how we are going to adapt to today's environment. There is a disconnect between the media reporting 30M jobless and the temperature in the other parts fo the market—specifically wall street.

Wall Street panicked and now is indicating healthier levels than at the beginning of this.  I don’t know what this new environment portends for how we live or how we work but, one thing is certain and that is that we must adapt.

One suggestion I would make to everyone listening is to that right now I would encourage you to call every person in your phone and ask them two questions.

  1. How are they doing? Really doing and
  2. What you can do for them

If you can find just one thing you can do for someone in your phone each day---I promise you will get a feeling for where the market is going.

I would also suggest that you focus on getting as virtual as you possibly can.  The businesses/agents that can harness the power of virtuality will win not only in this coronavirus climate but, in the future.

Real estate has not yet been disintermediated by technology but, this coronavirus is going to create a new reality in how houses are shown, sold and listed. The businesses that can quickly adapt and create systems and processes and move their business online are the ones best suited to win in 2020 and beyond.

The best and fastest way to get virtual is to join a brokerage that provides all the tools, systems and processes that are already created and in the cloud.  It’s a main driver why I joined exp and am actively building an inner circle of people that want to be the top producers.  If you want to build a bigger, stronger business and join my inner circle at exp realty.  Send me a text---my direct cell phone is 619310823 yep that’s my actual phone number 619310823

May 06 2020

1hr 7mins

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What Smart Entrepreneurs are doing

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Today on the show I bring one of the premier coaches in the industry and we talk about what entrepreneurs are doing to capture their piece of the pie in todays environment.  We talk about the options available for small business owners --- We talk about what the smart entrepreneurs are doing right now and how you should be structuring your business for this rocky road ahead of us.

Right now with quarantine and social distancing there is no better time for all of you to start building your platform and mining your database.  The first thing every single one of you should do is building your database and communicating with it and second you really should start your own podcast and you know what?  We can help.

Go to viralkast.com with a K and learn how we can help you setup your own podcast and do all of  the heavy lifting.  All you have to do is find a guest and schedule a time go to viralkast.com and watch your network grow

For your database---most people dont send emails simply becasue they dont know what to say copy and send has solved all that---for one annual fee you can get access to 300+ email templates---start mining your database toda

Apr 28 2020

1hr 9mins

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An Insiders Guide to whats working now - Matthew Ferry

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The economy is looking like it could be worse than in 2008.  22 million have filed for unemployment and the fed is injecting cash as a bridge loan.

If we can resume business as usual in 90-120 days we might be OK but, any longer than that things could get dark.

I brought on todays guest to share what hes thinking and what his wall street coaching clients are doing.

The one thing we all need to be doing now is making sure our businesses are as virtual as possible.  Send me an email if you want to know more about how joining me at eXp realty--superagentslive@gmail.com

Apr 16 2020

1hr 2mins

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Should you change your strategy in this crazy environment? - Ed Pluchar

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JUST LIKE YOU i WANT TO TRY AND GET A HANDLE ON WHAT'S HAPPENING AND MORE IMPORTANTLY WHAT'S GONNA HAPPEN SO THAT i AM BEST SITUATED TO BOTH MAKE SOME MONEY IN THIS ENVIRONMENT AND HOPEFULLY HELP OTHERS ALONG THE ROAD.

I AM TALKING WITH EVERYONE IN THE INDUSTRY FROM COACHES TO THE GUYS THAT ARE DOING 500+ DEALS AND EVERYONE'S PREDICTIONS ARE WILDLY DIFFERENT

ARE WE GOING TO SEE ANOTHER 2008?  DOUBTFUL---THE BANKS BALANCE SHEETS ARE MUCH STRONGER TODAY AND THE FED, LOCAL MUNICIPALITIES AND BUSINESS ALL ALLOWING PEOPLE SOME TIME TO READJUST 

WHEN IT COMES TO REAL ESTATE---i THINK THERE HAS BEEN A LOT OF MONEY ON THE SIDELINES THAT HAVE BEEN WAITING FOR AN OPPORTUNITY TO BUY.  i ALSO THINK THERE IS A LOT OF FEAR ON MAIN STREET-------THERE ARE PEOPLE THAT HAVE SECOND HOMES THAT WILL SELL--THERE ARE A LOT OF PEOPLE THAT HAVE BEEN ON THE FENCE ABOUT SELLING THEIR PRIMARY HOMES HTAT WILL TRY AND BEAT THEIR NEIGHBORS TO MARKET.

AT THE END OF THE DAY-----WHENEVER THERE IS FEAR IN A MARKET PEOPLE ARE GOING TO REACT INSTEAD OF RESPOND.  THERE IS A BIG DIFFERENCE IN A THOUGHTFUL RESPONSE AND A KNEE JERK REACTION. i WILL TELL YOU THAT FEAR IN A MARKET PROVIDES A TON OF OPPORTUNITY

I ALREADY SEE TOP PRODUCING AGENTS PULLING AD SPEND BECAUSE THAT THEY WERE FEARFUL----INSTEAD OF WAITING AND RESPONDING TO ACTUAL DATA------THEIR FEAR OF AN UNKNOWN FUTURE IS LITERALLY DRIVING THEM TO MAKE DECISIONS THAT THEY OTHERWISE MAY NOT

I SEE OTHER PEOPLE TAKING A WAIT AND SEE ATTITUDE.  THEY ARE WAITING ON THE ACTUAL DATA BEFORE THEY MAKE ANY DECISIONS.  THESE ARE THE ACTUAL BUSINESS PEOPLE-----LARGE FORTUNE 500 COMPANIES MAKE DECISIONS BASED ON DATA AND MODELS 

THE LAST GROUP OF PEOPLE IS KIND OF WHERE I FIT IN.  THESE ARE THE PEOPLE THAT ARE DOUBLING DOWN ON AD SPEND---THEY PLAN TO SUCK UP MINDSHARE AND MARKET SHARE WHILE OUR COMPETITORS ARE LEAVING VOIDS.  I PERSONALLY AM IN THE MIDDLE OF SELLING A FEW OF OUR RENTALS TO HAVE SOME EXTRA FIREPOWER READY TO HOP ON THOSE OPPORTUNITIES IF AND WHEN THEY ARISE.  I AM NOT LOOKING TO DIG IN----IM LOOKING FOR OPPORTUNITY---THOSE LITTLE BLUE SPACES IN THE MARKET THAT HAVE OPENED. tHERE ARE GOING TO BE A TON OF PEOPLE MAKE BOATLOADS OF CASH DURING THIS TURMOIL.   I WANT TO BE ONE OF THEM---I WANT YOU TO BE ONE OF THEM.

THIS SOMEHOW JUST TURNED INTO AN ADVICE SECTION---WE ARE HERE SO HERE ARE MY THOUGHTS.

  1.  I WOULDN'T BE CUTTING AD SPEND JUST RIGHT NOW---ITS TOO EARLY IN THIS CURVE
  2. I WOULD BE DOUBLING DOWN ON COMMUNICATING WITH MY DATABASE OR SPHERE OF INFLUENCE.  THAT MEANS EMAILS, CALLS AND LETTERS------TONS OF UPDATES DURING THIS TUMULTUOUS ENVIRONMENT
  3. TRY SOMETHING NEW. IMPLEMENT A BRAND NEW MESSAGING DELIVERY PLAY--THAT COULD BE VIDEO, THAT COULD BE A PODCAST--WE'VE BEEN HELPING PEOPLE LAUNCH AND RUN THEIR OWN PODCASTS FOR YEARS--YOU CAN CHECK THAT OUT AT VIRALKAST.COM

I WILL TELL YOU THAT IN AN ENVIRONMENT LIKE THIS YOUR GO TO WILL ALWAYS BE OUR DATABASE. wHEN IS THE LAST TIME YOU SENT OUT A DRIP CAMPAIGN?  iF IT'S ANYTHING LESS THAN 30 DAYS AGO---YOU NEED TO TALK TO YOUR DATABASE/SPHERE TODAY--RIGHT NOW. iF YOU HAVEN'T SEEN OUR EMAIL TEMPLATE LIBRARY GO CHECK IT OUT AT COPYANDPASTE.COM

The last thing that i will say is that this virus is making us think about the way we work and interact and there is no better time than to be completely virtual.  That's one of the reasons that I choose exp realty---they give you more tools--better splits and are completely virtual. I've joined a strong group of coaches and top producers and if you want to join me---I would love to talk with you---call my cell right now 619-301-0823

Apr 07 2020

1hr 3mins

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What Top producers are doing in this coronavirus environment- Jeff Cohn

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What to do in a coronavirus real estate market. 

Jeff Cohn does 500 deals a year and he shares what hes doing right now to take advantage of this corona virus real estate market.

He shares what hes adding and removing from his sales and marketing arsenal.  His ability to run his office virtually is making all the difference rigjht now.  He also shares the number of outbound calls he asks his team to complete and the closing ratios he gets.

Mar 26 2020

56mins

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Joining the right team and finding mastery - Kathleen Black

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Today we discuss the pro's and cons of joining a team.  Finding mastery in the unlikeliest of places and why leaning into risk in scary  times (coronavirus) is the key to beating the competition.

Mar 16 2020

55mins

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Building a company that is saleable- Derek Tye

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The amount of money you make is in direct proportion to the size of the vision you have for your future life.

Building and sharing a vision that is so compelling you can attract the best talent in the market.  We also talk about How to advertise your unique value proposition so that you get the low hanging"come list me leads".

We also talk about how to get ahead of this fast-moving market.

Mar 03 2020

57mins

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Build towards your goals instead of where you are now - Jonathan and Rachel Tomko

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Today's show I speak to a husband and wife team.  They share with me the iterations they went through in order to see success.  I talk with entrepreneurs all the time---and a lot of the time the story you hear is one where they worked hard—found some kind of secret sauce and then just built on top of that -----the story you are going to hear today is one that is much more typical of the evolution of a company and a leadership team and how that that continually evolves as they react to outside market forces.

 I enjoyed my time with these two----I hope you stick with us.

Before we get to the episode----I want to tell you about the best kept secret that everybody knows about but, very few prople know how to crack the code-----that is radio----everyone knows that all the top producers are on radio but, almost nobody truly knows how to do it well.

Over here at myradioexpert.com we have been doubling our clients businesses for the last 7 years----we live and breathe advertising and we are the best at thwat we do0---we pick the right stations with the right demographics and we are able to cut media deals that 99.9% of businesses just couldn’t.  We have spent years developing our secret sauce from knowing exactly how much to spend on a spot to what copy will get your phone ringing.  If you want to double your business---send me an email to superagentslive@gmail.com or go to myradioexpert.com and fill out the getting started sheet. 

Feb 17 2020

57mins

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The Principles of Success - Brian Ernst

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The principles for success are well known but, often are transmuted into what we think will work in 2020.  Today we talk about what works year in and year out.

Feb 06 2020

55mins

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60 Deals Your First year with a budget of Zero - Christina Leavenworth shares how she did it and what she's doing now.

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Todays guest is a phenom---she came from humble beginnings worked her way into college via a tennis scholarship and got the job of her dreams only to find out it wasn’t what she thought it was going to be----on a fluke---and out of boredom she got her real estate license and in her first year sold 60 something houses and her second year she sold 80-----I dig in and find out what is driving her and how she did it.  Stay tuned----this is one you have to hear.

Feb 01 2020

57mins

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Writing Ad Copy (email or direct marketing) - Craig Simpson

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Todays episode I brought on one of the best marketing guys on the west coast.  His speciality is direct mail slash email marketing.  I am passionate about marketing and advertising because it is absolutely essential if you guys want to create a predictable and repeatable business and this is a skill that very few people have mastered.

Let me give you guys a quick explainer here ----most people think that advertising and marketing are the same thing –they are not.  Let me quickly try to explain the differences.  If you guys can wrap your head around the differences between advertising and marketing and understand how to use this in your business you are going to thrive if not, your in for some pain-----the pain of losing money and we all hate that.

For this discussion I am going to use BMW.  Bmw is super good at what they do.

First—the difference between advertising and marketing is simple.  An advertisement is an inducement—in short its and offer—it’s a promotion and these promotions are very simple.  If you google BMW January 2020 ---you will see two things----you will see something called January promotions and the other thing you will see is January incentives.  The offer is dead simple-----drive a new bmw 330 for 349 a month.  It give you a term 36 months and an expiration-----all in the headline.

Drive a new 330 for 349 a month good thru January 31st.  It couldn’t be more simple than that.  That is an advertisement.  This type of advertisement is meant to drive sales through the month of January. 

This is not a marketing piece.  A marketing piece is different---marketing will typically have long and mid range goals with the intent of embedding an image or a “brand”—for BMW their brand is “the ultimate driving machine” aimed at middle upper class people in mid-age 35-50 and is excelling at their career and have aspirational tases—these are people that are value their social status.  A BMW marketing piece might be one that embeds the idea that upwardly mobile or wealthy people drive BMW’s.  Drop into a dealer and look at some of their brochures---heavy cardstock, images that almost move and after looking at one for a few minutes you can almost smell the leather wafting off the page.  That is a marketing piece

For me I am a Porsche guy and my love affair with Porsche started when I was in my teens.  I visited a Porsche dealer ----looked through brochures and dreamed that one day I would have that kind of life—whatever that meant to me at the time I don’t know but, whatever those brochures said or conveyed---they worked.  I currently own 3 Porsches and 1 dedicated track car.  Long range marketing works but, your not Porsche and this is the mistake I see all the time with people building their business.  They think they can use “branding” in their business and have it work.  You cant---at least not at first.

We put realtors on radio and television and every spot we write is a direct response piece—its an advertising piece.  Similar to that BMW ad----drive a new 330 for 349 a month---we create spots that create an offer that induces a direct response—in this case a phone call.  Maybe I will do a podcast just on how to write an ad so if you want to hear an episode on this send me an email and let me know.  For now here is what I will tell you.  In every outbound message you create---whether that is a direct mail piece, a facebook ad or a radio spot----you need to focus on just 4 things

  • A compelling headline----BMW’s is drive a new 330 for 349. For you that might be “I’ll sell your house in 10 days or less”
  • How will you do this? For BMW they tell you the term –in this case its 36 months; You might simply say “I have so many approved buyers….dot dot dot”
  • The third piece is a testimonial. BMW doesn’t have to spell out how your going to feel in their ads because the image of social mobility, luxury and refinement is so baked into their “brand” you already know your going to feel great driving a BMW. 
  • The last piece is a strong call to action. BMW does this with a simple expiration---its 349 a month for the next two weeks—after that your going to pay full pop.

So---lets hop into this interview with Craig Simpson and see what he has to say.

 Let me say one quick thing about advertising and marketing.  Whenever I meet someone and we invariably ask what I do ---I tell them I put people on radio and television and that I write ads and a very typical response is---yeah I can see that but, and heres the big but, in this I have personally spent time with some of the best people in advertising and most of them are not mad men type extroverts a lot of them are very introverted and have found their way into advertising because they weren’t great salespeople at least not face to face.  I say that because maybe you’re the kind of person that feels more comfortable behind a screen or maybe you’re a little introverted—I wanted to let you know that theres more than one way to skin a cat and as we get into this interview I have a hard time getting this guy excited so stick with us----theres nuggets in here.  OK—here we go

Jan 20 2020

54mins

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10X Your Life - Grant Cardone

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The 10X Rule says that   1) you should set targets for yourself that are 10X greater than what you believe you can achieve and    2) you should take actions that are 10X greater than what you believe are necessary to achieve your goals. The biggest mistake most people make in life is not setting goals high enough. Taking massive action is the only way to fulfill your true potential.

Jan 07 2020

56mins

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Take the Rev Limiter Off Your Business and Get Everything You Ever Wanted - Rod Khlief

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What I learned from losing a million dollars.  Today we talk about making the cash is only the first step.  The second, third and fourth step is not letting our egos get in the way of us keeping that cash. 

Today's guest shares how he built a 50Million dollar empire and lost it all.  We talk about how he is getting it back and lessons learned along the way.  We also get into exactly how he is planning on attacking 2020.  

Dec 19 2019

59mins

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Building a 100 Person Team- Ryan Oneill on Routines, Mindset and whats working in 2020

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Hey everybody whats up---im glad you found the show--todays guest has built a brokerage team of 100 and commonly does 1500 transactions.  Let me set the table ---often time when I interview these people I want to know what they do that has gotten them to their level--how did they become so successful but, after doing a ton of these over the years I have come to realize that it is not the tactics or strategies that they have employee but, its the way they think. The way they prioritize their days or weeks.  I'm always fascinated how people start in one place and end up somewhere they either never dreamed they could be or always dreamed of.

Todays guest came from a small town----ended up getting into a top tier university and  then made songs selling 10M records ---he has taken what he has learned and built a massively successful real estate team. 

He shares what team leaders should be providing new agents and what most agents are getting wrong.  He shares what his secret sauce for getting his agents to succeed. We discuss the tools every agent must have and the skills necessary for success in 2020.

Dec 13 2019

1hr

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Getting a 20 Million Dollar Listing--here's how - Ben Bacal

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While I was setting up this interview my guest Ben Bacal was reviewing offers on a 50M+ deal.

I wanted to know was how does a person get into the circles of people that own 20M or 50M dollar home.  How do you identify a group like this in your market--how to infiltrate for lack of a better word and then start doing business with these guys even though you are outclassed and outgunned.  You show up in a honda accord while everyone else is rolling up in Ferraris.

Today's guest shares how he started off wanting to be a film director and instead took the skills and aesthetic he learned in film school and applied them to real estate. And how some basic camera skills and a love for connecting people helped him land a 20Million dollar listing.

We go over some of the scripts and methods he used to build a world-class database and a 100Million dollar business.  

We talk about how he tackles social media when dealing with celebrities and why the higher up you go in the socio-economic environment the more authentic we all need to be.

Dec 03 2019

50mins

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Using Psychology to Reach Our Maximum Potential - Brett Bartholomew

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Best Selling author Brett Bartholomew shows us how special forces and professional athletes hone their psychology to reach their maximum potential.

Nov 22 2019

54mins

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iTunes Ratings

497 Ratings
Average Ratings
376
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Focused, love it

By jimmypdog - May 06 2019
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I enjoy the fact that Toby brings on those who are doing what I want to. Awesome info.

Hooked

By JRGAL1 - Mar 01 2019
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Just started listening and now I can’t stop!