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The Membership Guys Podcast with Mike Morrison

Updated 7 days ago

Business
Education
Courses
Entrepreneurship
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Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

iTunes Ratings

77 Ratings
Average Ratings
72
2
1
0
2

Incredibly useful info

By LivelyJan - Jan 04 2018
Read more
Feels like I’m taking a college marketing course with every episode. Thank you!

Easy to Understand

By Marilbuck - Jan 03 2018
Read more
Everything you need to build a membership site.

iTunes Ratings

77 Ratings
Average Ratings
72
2
1
0
2

Incredibly useful info

By LivelyJan - Jan 04 2018
Read more
Feels like I’m taking a college marketing course with every episode. Thank you!

Easy to Understand

By Marilbuck - Jan 03 2018
Read more
Everything you need to build a membership site.
Cover image of The Membership Guys Podcast with Mike Morrison

The Membership Guys Podcast with Mike Morrison

Latest release on Jan 14, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 7 days ago

Rank #1: Insights & Advice from 16 Experienced Membership Owners

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We made it! 100 episodes!

To celebrate our centennial, I invited 16 fellow membership site owners to share insights, experience and advice from their journey so far.

I asked my guests to answer 3 questions:

  • What's the one piece of advice you'd give anyone starting a new membership?
  • What impact has having a membership site had on your life or your business?
  • What would you do differently if you were starting your own site again from scratch?

The answers they shared are packed with golden nuggets for anyone planning or running a membership website.

In this episode you'll get insights from:

  • Nathan Chan - Foundr
  • Heather Crabtree - The Savvy Community
  • Scott Devine - Scott's Bass Lessons
  • Chris Ducker - Youpreneur
  • Janneke den Draak - Learn Dragon Online
  • Andrew and Pete - Atomic
  • Colin Gray - The Podcast Host
  • Chris Marr - Content Marketing Academy
  • Marisha McGrorty - SLP Now
  • Janet Murray - Soulful PR
  • Bjork Ostrom - Food Blogger Pro
  • Christina Peters - Food Photography Club
  • Shannon Rogers - Hand Tool School
  • James Schramko - Superfast Business
  • Ben Adam Smith - House Planning Help
  • Avalon Yarnes - Avalon Cake School

Jun 07 2017

55mins

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Rank #2: The 7 Pillars of Successful Membership Sites

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Discover the 7 essential elements every successful membership site has, and how you can make sure your own site is up to scratch

Sep 30 2015

16mins

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Rank #3: How Much Content is Enough to Launch My Membership?

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The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say "when"?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

Jun 15 2016

18mins

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Rank #4: Why You Should Keep Things Simple with Your Membership

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It's easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use.

It's not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

Dec 11 2018

17mins

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Rank #5: Are You Undercharging For Your Membership Site? Probably Not...

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Membership pricing is an inexact science.

It's natural to wonder whether you've found the sweet spot in terms of what you should be charging your members.

However we've seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing.

In this episode, I help you to figure out whether you're actually undercharging for your membership, or if you're just thinking about it the wrong way.

Episode Summary:
  • How to determine whether you're at the lower end of membership pricing
  • Terrible reasons for wanting to dramatically increase your monthly fee
  • The main factors that determine the pricing 'sweet spot'
  • What 3 choices you have if you do want to raise the price of your membership

Jan 17 2018

30mins

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Rank #6: Marketing Tactics for Attracting New Members - Part One

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Sales are the lifeblood of a successful membership business.

While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you're not bringing in any members in the first place.

In the first of a two-part podcast series, I discuss a variety of different marketing tips, strategies and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.

In this episode, I discuss:

  • Why social proof is so effective and how you can use it when marketing your own membership
  • Two of the best ways of using Facebook in your membership marketing
  • Splintering off aspects of your membership in order to give you more sales and marketing options
  • How to use webinars to attract new members to your membership site

Jan 11 2017

18mins

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Rank #7: How Do I Know That I'm Delivering Enough Value in My Membership?

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It can be difficult to judge whether or not you're delivering enough value in your membership for the price you wish to charge.

That's mostly because "value" is an abstract concept.

There is no scientific formula behind it; it's not something you can accurately measure - it's entirely subjective, based entirely on individual perception.

So how do you know if you're getting it right? It is even possible to know?!

That's what we're tackling in this episode of The Membership Guys Podcast.

Episode Summary:
  • What 'value' truly means in the context of online memberships
  • The most common mistakes people make when pricing their membership and assessing what it's worth
  • Questions you can ask yourself to get a better measure of whether you're delivering enough for what you're charging
  • What do your members care about most, and how does that factor in to their perception of the value your membership offers

Feb 19 2019

25mins

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Rank #8: Creating an MVP to Test your Membership Idea

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One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.

While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or - even worse - to ignore warning signs that you’re heading down the wrong path.

If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.

Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they're important and how to go about actually creating one.

In this episode you'll learn:
  • What is an MVP and why creating one is the best way to test whether your idea will work
  • Characteristics of an effective MVP specific to membership sites
  • 6 core types of MVP that you can create, with examples and tips for each
  • Why it doesn't matter that you're already selling services and products

Sep 13 2017

29mins

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Rank #9: From The Vault: How Much Content Do You Need to Launch Your Membership?

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The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

As well as looking at the key things to consider when thinking about your membership launch content, I also discuss specific examples from our own membership – the Member Site Academy; and provide insight into our specific approach to content creation as we were preparing to open our doors.

It’s easy to get sucked into the trap of grinding out high levels of content just so we can say that we offer the most course, tools, resources or whatever other widgets we have on the market – but as membership site owners, especially ones who are getting ready to launch – this is absolutely the wrong approach and the wrong mindset.

Mar 28 2018

19mins

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Rank #10: Creating Compelling Courses with Janelle Allen

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In this episode I talk to online course creation expert Janelle Allen. Janelle shares her insight and experiences in the field of e-learning, and has some great tips for anyone creating courses as part of their membership website.

Nov 24 2015

49mins

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Rank #11: How Much Should I Charge for My Membership Site?

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Deciding on your membership pricing is often easier said than done.

You'll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.

In this episode of The Membership Guys Podcast, you'll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the "sweet spot" with your pricing strategy.

In this episode you'll learn:
  • The 4 key factors to consider when setting your membership site pricing
  • Why you should NEVER compete solely on price
  • The "rule of thumb" range for membership pricing and how it differs for B2B and B2C memberships
  • How to find the "sweet spot" for what to charge for your membership

Aug 16 2017

16mins

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Rank #12: Carrie Green on Conditioning Yourself for Membership Success

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As founder of the Female Entrepreneur Association, Carrie Green credits investment in personal development and conditioning herself for success as the keys to having the right mindset to grow her membership to over 4,000 members.

In this interview, we discuss how FEA came to be and the challenges Carrie faced along the way; and we also dig deeper into the strategies Carrie uses to keep members happy and continue growing her membership.

Mar 08 2017

33mins

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Rank #13: 7 Ways to Make More Money with your Membership

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If you're trying to make more money from your membership business there are two ways you can go.

One is to try to increase revenue from your existing membership site - and the other is to look at opportunities for offering additional products and services to your customers.

In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring - along with the 3 avenues you absolutely should NOT go down...

Episode Summary:
  • The no-brainer areas you should focus on first to increase membership revenue
  • How putting your price up can actually attract (and keep) more members
  • What complementary products and services make sense for membership owners
  • The 3 revenue streams you should stay clear of

Jan 31 2018

31mins

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Rank #14: Can You Launch a Membership Site Without an Audience?

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If a membership site launches with no audience to notice, has it truly launched?

In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience.

I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your site, fast.

Jan 12 2016

17mins

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Rank #15: 12 Types of Content To Include In Your Membership Site

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Membership websites are a value exchange.

As long as you keep delivering value to your members - in the form of content, resources and ongoing investment in your product - they'll keep giving value to you in the form of their continued subscription payments.

So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?

Apr 30 2019

14mins

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Rank #16: Simple Ways to Create Member Content From Things You're Already Doing

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Producing membership content can be taxing.

Especially if your members expect something fresh on an ongoing basis.

And if you’re also creating free content as part of your marketing strategy you can quickly find yourself buried in writing articles and recording videos day in, day out.

They key is working smarter with your content strategy.

In this podcast, I dive into 9 simple tactics for leveraging the things you’re already doing in your business as a way to more effectively create new content for your members.

In this episode you’ll learn:
  • The difference between creating content and delivering value
  • How to add massive value to your members by selling them your other products and services
  • Best ways to leverage your blog, podcast and even live events
  • Why you might already be sitting on a wealth of potential member content

Oct 11 2017

28mins

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Rank #17: What you Need to Know About Amazon's New Subscriptions Marketplace

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Amazon have just announced the launch of a new digital subscription marketplace called "Subscribe With Amazon".

This will enable people to tap into their sales tools and, of course, their huge audience in order to sell digital products for a recurring fee such as - you guessed it - membership websites.

Make no mistake, this is a potential game-changer for the membership space.

In this "hot off the presses" episode of The Membership Guys Podcast, I explain exactly what this means, how it works and what you need to do to capitalize on this opportunity.

In this episode:
  • What exactly "Subscribe With Amazon" is and how it works
  • Why membership site owners need to be excited about this new development
  • Technical and logistical considerations for adding your membership to the Amazon marketplace
  • Restrictions and financial implications of joining "Subscribe With Amazon"

Apr 26 2017

15mins

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Rank #18: 5 Things That Have Moved the Needle For Us (And a Few That Didn't)

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Our members often ask questions about how we run our membership and how our business has grown over time.

The first thing we tell them is that our success didn’t fall out of the heavens and onto our laps. It took a lot of hard work, dedication and strategic thinking to get to where we are today. We’ve intertwined a concoction of approaches and strategies that have helped move our business forward.

In this episode, we pull back the curtain and reveal five things that have positively impacted the growing success of our business as well as a few that we thought would work but ultimately turned belly side up.

Essential Summary:

  • Why you shouldn’t stray from your niche and risk confusing your audience
  • How segmentation helped us to craft compelling lead magnets and grow our email list
  • The importance of creating a killer opt-in and how to know if yours is good enough to move the needle
  • How our unique Memberoni Theme for WordPress has helped us attract new members
  • What we include in our weekly email blasts to increase open rates and keep members intrigued
  • A few things that we thought would have a great impact on our business but turned out to be a let down

Mentioned in this episode:

Key Quotes:

“When we really started making use of segmentation, our sign-ups literally doubled overnight. Within a space of 24 hours, we were getting more than twice as many email signups just because we've been more deliberate about segmentation.”

“By going above and beyond what most people will do when creating their lead magnets and creating something that was truly comprehensive that had a real practical benefit that people just HAD to have, was a massive game changer.”

“The more that we speak and the more that we get to know other speakers on the circuit, the more we realise that public speaking is not a big deal in terms of delivering sales and increasing traffic.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts iTunes. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Jul 30 2019

33mins

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Rank #19: How to Increase Engagement within your Membership Site

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Getting someone to join your membership site is great, but it’s just the beginning.

Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year.

Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged.

In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer.

Mar 29 2017

10mins

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Rank #20: 224 - 7 Principles Shared by Every Successful Membership Website

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Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website. The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which - at their heart - understand and embrace a core set of fundamental principles. In this episode, I outline 7 essential principles shared by the most successful memberships around.

Oct 22 2019

14mins

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